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You’ll be living in the brand founded by publisher Alice Pearl all summer

Co-founded by our own ShopBAZAAR editor Jessica Rawls and husband Barry Gosnell, emerging label Alice Pearl is a love letter to all generations who have spent the summer in toweling. Thoughtfully designed and consciously crafted, these vintage-inspired sets and jumpsuits will tap into your nostalgia. From inspirations to sustainability, discover the trending brand.

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York.


Tell us about the beginnings of Alice Pearl.

Alice Pearl was born in 2021 within the walls of our Brooklyn apartment. A passion project of pandemic and maternity leave rooted in nostalgia. Alice Pearl is a fusion of my grandmothers’ first names and the line is a tribute to them and the towel they wore when I was a child. Launching a brand during a pandemic was nothing short of a labor of love! All of the meetings and fittings were done over Zoom, throwing us more than a few curveballs. But we learned along the way and adapted to this new way of working.

Brand philosophy?

Alice Pearl was created to inspire nostalgic summers wrapped in organic terry towels. While keeping sustainable practices at our core, we aim to create comfortable pieces with timeless shapes that transition seamlessly from home, to the beach and beyond.

How is sustainable development part of the brand’s DNA?

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York. Centered around a capsule of raised terrycloth pieces, we design our garments to withstand the fickle nature of fashion, and produce them in thoughtful small batches.

Alice Pearl

Our packaging is kept to a minimum and made with 100% recycled and recyclable materials. We even take an eco-friendly approach to our hang tags by using plantable seed paper! Since the feel of our fabric is just as important as its impact on the planet, we use a blend of organic cotton and recycled polyester, both sourced from a family-run textile company in Los Angeles. Recycled polyester is made from post-consumer water bottles and keeps plastic waste out of our landfills and oceans.

We make intentional decisions when it comes to the little details of our garments – from using recycled yarn for labels to recycled paper for buttons – so you can look great in our clothes and feel just as good in them. wearing them.

alice pearl look

Alice Pearl

What does a day in the life of Jessica Rawls look like?

BUSY! My day usually starts whenever our 1 year old decides! Taking care of her and dedicating hours to my editorial work as a Senior Fashion Editor at ShopBAZAAR keeps me on my toes. In the evening, when my husband is home, we put the baby to sleep, get out a bottle of wine and work on the brand together. Our days are busy, but our cup is so full of doing the things we love!

Jessica Rawls with Alice Pearl
Co-founder Jessica Rawls with her daughter Alice Pearl.

Alice Pearl

Your favorite way to decompress?

I’m so excited for the warm weather around the corner! There is so much to see and do in Brooklyn! We love spending time exploring the different neighborhoods and now we can take our daughter to the playgrounds in Brooklyn Bridge Park, take the F train to Coney Island for a day trip and experience the city through her eyes.

Style tips for wearing your favorite pieces?

Lately I’ve been splitting the matching sets and wearing them separately. I wore the weekend shirt with my favorite carpenter jeans – I’m continuing the Y2K trend right now with what I already own! I paired the weekend shorts with a white button-up borrowed from my hubby’s closet that is perfectly oversized. This summer, I can’t wait to go up a size in the shirt to wear as a beach cover-up during my travels!

alice pearl look

Alice Pearl

Words that describe Alice Pearl’s client?

Classic, comfortable, conscious and unique.

BUY STORY

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Hazel J. Edmonds

The author Hazel J. Edmonds