Fashion brand

Why end-of-season shopping events are a party for customers and brands alike

Fashion and beauty is one of the largest and fastest growing consumer categories in the country, driven by a young population, ambitious lifestyles and easy access to brands for people of all walks of life. socio-economic and from all regions. As the pandemic gradually recedes, the Indian fashion industry is witnessing greater resilience and resurgent growth thanks to renewed consumer fervor. A growing number of aspirational consumers looking for quality, value and selection are shopping online for their fashion and lifestyle needs. In fact, fashion has become the entry point for millions of new online shoppers to explore the e-commerce platform and its variety of offerings.

E-commerce in the country covers a very large and growing number of customers across India and Bharat. With the next hundreds of millions of e-commerce users expected to come from Tier 2 and Tier 3 cities and towns, end-of-season sales become a crucial entry point for customers in these regions. For young Indian customers, whether they come from big cities or small towns, fashion is a means of asserting their lifestyle and enlivening their personality. They are value conscious but always on the lookout for the latest fashion trends. For young Indian customers, whether they come from big cities or small towns, fashion is a means of asserting their lifestyle and enlivening their personality. They are value conscious but always on the lookout for the latest fashion trends. With thousands of sellers and brands connecting to millions of new and existing customers, end-of-season sales are a great way to simultaneously meet customer needs and an opportunity for thousands of sellers to serve a pool of wider customers. As underserved customers increasingly seek unmatched value and expanded offerings after two difficult years, we can expect to see the return of end-of-season sales.

Today, e-commerce bridges the gap between the two ends of the spectrum and not only facilitates access to a wide variety of products and brands for customers, but also the growth of sellers by giving them the opportunity to evolve. at national scale. These events are also the perfect time to showcase new, lesser-known indigenous fashion brands and sellers on e-commerce platforms, when consumer interest is at its peak. Statistics show that e-commerce is now an essential tool for the fashion industry, and over the years sellers have seen a significant increase in their customer base and revenue.

Technology for scale, inclusion and a personalized experience:

E-commerce has changed the way customers buy, and technology has played a vital role in transforming consumers’ online shopping experiences. Of from conceptualization to curating the selection, from the vast catalog of designs and trends to delivery to the most remote corners of the country, technology plays a key role in improving the customer experience.

Through an in-depth understanding of current and evolving fashion trends as well as consumer preferences, e-commerce has been able to deliver a personalized experience to customers, especially in the diverse cultural setting of our dynamic country. Whether it’s during the holidays or the wedding season, whether customers prefer traditional yet fashionable products or simply functional everyday fashion solutions, e-commerce has been an answer to it all. As fashion trends vary widely across regions, cultures, and seasons, personalization becomes essential to deliver a high-level customer experience.

At the service of a versatile demography

E-commerce plays a key role in bringing fashion and lifestyle products to a different set of customers, across geographies and age groups. Today a Kanjivaram sari can be seen and brought to Jammu and likewise a pashmina shawl can find customers as far as Kochi. Likewise, a customer does not have to wait for the end of the global fashion season to get their hands on the latest fashion collection, the product selection of sellers and brands is made easily accessible via e-commerce. End-of-season sales events give brands and sellers the opportunity to offer a wide selection and personalized experience that meets customer demand. With more and more customers joining online shopping, especially as the demand from Tier II and Tier III cities increases for clothes, shoes, accessories, handbags, jewelry, etc. , there is a huge opportunity to create value for customers.

As customers across the country increasingly expect the opportunity to experiment with their style and sellers look to boost their online presence, events such as end-of-season sales become happy triggers. for value seekers.



The opinions expressed above are those of the author.


Hazel J. Edmonds

The author Hazel J. Edmonds