No scrubs here, just some icons modeling for a new Good American campaign!
Good American — you know, the size-inclusive clothing brand co-founded by Khloe Kardashian and Emma Grede — just launched a new campaign featuring iconic TLC members Tionne “T-Boz” Watkins and Rozonda “Chilli” Thomas. The campaign, called CrazySexyGood (inspired by the 1994 TLC album, crazysexycoolobviously), features the women showcasing Good American’s best-selling jeans, puffer jackets and Better Than Leather collection.
Cosmopolitan spoke with T-Boz and Chilli about working with Good American, their personal style evolutions and how their 1999 single “Unpretty” influenced the campaign.
“When Good American approached us to collaborate on this campaign, it was a no-brainer – their message of female empowerment is everything we have always stood for as a group,” Chilli shares. “It’s rare to see a brand like Good American shamelessly preaching that women don’t need to change their body, style or who they are to be considered ‘sexy’, and that’s something that has always been important to us as a good.”
TLC modeled several Good American items for the campaign, but of course they have their favorites. For T-Boz, it’s all about leather: “Leather is such a classic look too and I love the comfort and elegance of Good American’s Better Than Leather collection.” Chilli shared that she loved Good ’90s jeans because “they are so reminiscent of the early days of our careers and still look so timeless today.”
TLC fans (so…basically everyone) remember some of the band’s iconic ’90s cuts. For Gen Zers, believe me, they were doing the big pants and little shirt thing before everyone else.
“We were all tomboys back then, and that was very much reflected in our personal style,” T-Boz said. “We strived to be trendsetters and push boundaries when it came to our fashion and what it meant for girls to be ‘sexy’. We always wanted to prove to young women that wearing a t oversized shirt and baggy jeans can still be sexy, because sexy is a feeling of confidence that comes from within!”
“There is always a new fashion trend and styles keep coming back, which is why having your own style is so important,” adds Chilli. “I always feel better when I’m comfortable, and most of the time it’s a great pair of baggy jeans and sneakers.”
The two TLC members shared their thoughts on the pervasive damage of unrealistic beauty standards. It’s a theme that’s explored in their 1999 single “Unpretty,” which, it turns out, had a pretty significant influence on the CrazySexyGood campaign.
“The lyrics and message of ‘Unpretty’ represent something that was, and still is, very important. We want to empower women to be strong and confident in their skin and know that you don’t have to look , act or talk in a particular way to be ‘pretty’,” Chilli explains. “Like ‘Unpretty’, this campaign empowers women to be themselves and shares the message that you don’t have to meet unrealistic beauty standards.”
“The message we hope to convey through ‘Unpretty’ and this campaign is to be confident, resilient and not to let hurtful comments change who you are,” adds T-Boz.
On her collaboration with TLC, here’s what Good American co-founder and CEO Emma Grede has to say: “Having paved the way in both music and fashion, and acting as a on social issues, TLC represents the good American woman in the best possible way, which is why it felt so natural to us to celebrate them with this campaign.”
And now that the campaign is officially launched, what’s next for TLC? “We have a lot of exciting things in the pipeline, but this campaign has really been a highlight for us,” Chilli explained. T-Boz adds, “We’re also looking forward to a few more gigs by the end of the year and we’ll definitely be packing up our Good American favorites to take on the road!”
K, so we won’t chase waterfalls, but we’ll chase these crises!