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The Nana & Bird multi-label boutique invites you to join them

PHOTO: Nana and the bird

SINGAPORE – When we stumbled upon a store that feels like browsing a friend’s expansive wardrobe with every item that catches your eye, we know it’s a winner. Housed in the airy and spacious Yong Siak location, Nana & Bird is the place to venture when you need retail inspiration or to chat with the friendly owners, Georgina Koh and Tan Chiew Ling.

In addition to its eponymous clothing brand, Nana & Bird, the local multi-brand boutique also houses local and international brands. Over the past 11 years, from their beginnings as a weekend pop-up store in Georgina’s Tiong Bharu apartment, the brand has consistently responded to the needs of its customers by introducing relevant and thoughtful items in addition to offering engaging store experiences. From its roots in clothing, the fashion brand has branched out into accessories, children’s clothing and home goods. Faithful to their spirit of innovation, they recently launched three lines: Momentum, Essence and Re / love. These three new launches cover their fifth capsule collection, their home brand of perfumes and home care, as well as a pre-loved segment.

Momentum

Born from a difficult year that the whole world went through, the aptly named Momentum is “inspired by the proposal to regain its momentum in 2021 after having survived the uncertainties of 2020”. The founders seek to instill a sense of hope and positivity by bringing lightness and forward momentum. The fifth capsule, a 30-piece collection, features easy-to-wear outfits, with funky prints and a colorful color palette. You’ll find tops, bottoms, outerwear and dresses designed with work from home in mind (wfh). Not quite loungewear, the Momentum collection is made for zoom-ready wfh situations, with a touch of elegance thanks to luxury materials such as jacquard.

On the one item every woman should own during this pandemic, Georgina shares her choice for a casual blazer that will get her through business meetings online quickly. Chiew Ling’s choice goes to a pair of comfortable house pants that can be dressed easily, which are also iron-free.

Prices start from S $ 115.

Gasoline

A single scent can evoke memories and inspire emotions. The same can be said of the Nana & Bird signature fragrance. After years of reviews from regulars who adore the boutique fragrance created by the founders, the bespoke store fragrance brand “RENEW” was born. Developed with Singapore-based essential oil company Ollie, RENEW is formulated with pure, natural lavender, eucalyptus and tea tree essential oils. By working with farmers and distillers around the world, customers can take comfort in bringing this familiar, chemical-free blend into their homes. Calming, relaxing and yet refreshing, Nana & Bird’s unique blend will definitely come in handy during this pandemic.

The “RENEW” range includes a room mist (S $ 25 for 50 ml), an essential oil (S $ 25 for 10 ml), an aromatic roller (S $ 18 for 10 ml) and the ESSENCE RENEW kit (60 S $ for all three products).

Re / like

In these uncertain times when people are starting to reassess their priorities in life, the founders recognize that fashion circularity is timely. Just as the preservation of products is due to the founders’ shared passion for fashion, the desire of the founders is for their fans to build a modern female wardrobe that can stand the test of time. This is done by injecting novelty in a sustainable way. For the founders, each item in the Re / love category is about celebrating moments, an item that evolves with you through the different stages of life and should remain relevant for years to come. Preserving rare, timeless and authentic pre-owned pieces from top luxury brands at affordable prices is more than owning a luxury piece. It is also about giving new life to each of the objects.

“The fashion industry is at a crossroads when it comes to assessing its footprint and its impact on the environment. As parents, we think about the world we want to create for our children. But as consumers ourselves, we cannot deny the joy of discovering new brands and new products, ”says Chiew Ling. “We believe the dichotomy between the two can be resolved by promoting fashion circularity. We can buy with intention, use with caution, and distribute responsibly.

Customers can follow the brand’s Instagram account, @relove_by, and schedule an appointment to view the items in store.

PHOTO: Nana and the bird

PHOTO: Nana and the bird

Meeting challenges together

The creative duo make entrepreneurship accessible to anyone considering doing the same. Please note that the two founders have full-time jobs and are each the mother of two children. So how did the two of them hit the jackpot with their shop? Far from chance, the success of Nana & Bird is the culmination of various factors, a large part of which lies in their chemistry and self-confidence.

Their 25 years of friendship have been built on a solid foundation, having met during their college years. Along with their promise to put friendship ahead of business from the start, their mutual respect has allowed them to build on each other’s strengths. But more importantly, both have their own ways of using time to their advantage.

A keeper of your time

For Chiew Ling, compartmentalizing her time in untouchable niches intended for her children, her husband and her business has done wonders. “You have to be aware of blocking your time and establishing the barrier,” enthuses the guardian of her time. The dynamic entrepreneur even manages to set aside time for his daily K-drama patch. Imagine having a full-time career, a thriving retail and online store, and juggling a family with kids, all while enjoying my free time. Go figure it out.

Georgina is aware of taking care of her energy level and being present at everything she does – whether it is focusing on the job during working hours, spending quality time with family or working on Nana & Bird operations and formulating business plans. This characteristic of being present has allowed her to focus on the issues at hand and to devote herself 100% to whatever she does. She repeats that when she dies, she really means it. “You have to think about how you use your time,” shares multitasking. While her business partner catches up with K-Dramas, Georgina enjoys relaxing with a glass of wine with her husband the evening after the kids have fallen asleep.

Understandably, both entrepreneurs credit their husbands with support and patience who willingly take on most of the babysitting duties, especially on weekends. Fortunately, the duo have established an am / pm time slot, so they can relieve themselves and enjoy some precious family time on the weekends.

Women lift women

PHOTO: Nana and the bird.  The founders (from left to right): Georgina and Chiew Ling.

PHOTO: Nana and the bird. The founders (left to right) Georgina and Chiew Ling.

Based on advice for aspiring female entrepreneurs, the founders would like to call on their female colleagues to embrace their ideas and actively seek out ways to manifest them.

“Don’t be afraid to have ambition. Don’t dwell on your ideas, just do it. Honor that energy and that instinctive feeling. Never doubt your instincts, protect it and see how it grows, ”Chiew Ling shares.

Georgina agrees: “We have to support each other. Women should not criticize other women but uplift each other. People are more than willing to share. When you’re stuck, talk to someone. Trust and reiterate your ideas along the way. “

The Nana & Bird community

On how they wish to bring Nana & Bird into the next decade, the founders have big plans. Recognizing that women are multi-faceted, they understand that having a highly organized offering is only the tip of the iceberg, their offerings also need to be sharp and different. Their dream for Nana & Bird is to build a strong community of women who will come together in a space to relax, even with their children. A unique destination where women not only get their dose of fashion, but also a place for their beauty needs. Most importantly, Nana & Bird will be a space where women can come together and support each other.

We can’t wait to see Nana & Bird take off.

PHOTO: Nana and the bird

PHOTO: Nana and the bird

Nana & Bird

1M Yong Siak St, Singapore 168641

Phone. : 9117-0430



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Hazel J. Edmonds

The author Hazel J. Edmonds

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