Lifestyle Inquirer December cover star Anthony Alvarez and his brand BLUEMARBLE are up for fashion’s highest honours: the LVMH Prize for Young Fashion Designers
As a semi-finalist, Alvarez is one of 20 emerging talents chosen to present their creations at the showroom at LVMH’s Paris headquarters. In this stage of the award, around 70 international experts determine who will reach the final.
A online voting, open to the public, is also used to determine the finalists. This year, voting is open until tomorrow Wednesday, March 9.
After the announcement of the finalists, a jury of the most important names in fashion then chooses the final winner. At previous awards, the jury included the legend, Karl Lagerfeld. For the 2021 prize, the jury was made up of designers like the late Virgil Abloh, Jonathan Andersen, Maria Grazia Chiuri, Marc Jacobs, Kim Jones and Stella McCartney. They were joined by Executive Vice President of Louis Vuitton Delphine Arnault, adviser to Bernard Arnault and Director of Patronage at LVMH Jean-Paul Claverie, and Chairman and CEO of LVMH Fashion Group Sidney Toledano.
If Alvarez wins, he will receive a one-year mentorship and endowment from LVMH. This support adapted to the vision of their brand is offered through a rich pool of resources via teams of LVMH mentors in fields as varied as sustainable development and the legal aspects of the company. He will also be the first mixed Filipino designer to receive this honor.
Since 2013, the LVMH Prize has launched the careers of today’s trendiest names such as Marinne Serre, Jacquemus, Marques’ Almeida and Hood by Air.
BLUE MARBLE is a menswear brand founded in 2019. In Alvarez’s designs, you glean his curiosity for world cultures. It explains how our differences as people are all interconnected. He fuses different influences like streetwear, skate culture and travel in his designs. Last year, Alvarez paid homage to Siargao for its Spring/Summer collection.