close

fashion brands

Fashion designer

Best Shoe Design Colleges in USA

Shoes were invented to protect the feet only. Our distant ancestors living in cold regions wore animal skin shoes that also covered the calves. And those who live in warmer regions rolled palm leaves under their feet. Like most things, shoe design has come a long way since then. We wear dress shoes or oxfords for formal events, boots or stilettos for less formal occasions, sneakers for exercise, and pumps or sneakers for casual gatherings. So we have a shoe for every occasion.
Although shoe designers are in high demand, it is difficult to break into the industry without formal education. This is why, as an aspiring shoe designer, you should enroll in a formal shoe design program. Very few colleges or universities offer full-fledged shoe design programs. You can consider clothing design or fashion design programs that cover shoe design in depth.

The best shoe design colleges in the USA are:

  1. The Fashion Institute of Design and Merchandising
    FIDM’s Footwear Design program is part of the Fashion Design program. You will learn everything you need to know about the shoe industry, from shoe design and manufacturing to business strategy, during the year you invest in the program. You will learn how to integrate creativity with technical skills to create shoe collections that will become a trend in national and global markets. You can easily grasp the vast knowledge that the program instructors share with you. You also have the opportunity to learn and network with geniuses from top fashion brands such as Just Fab, Sam Edelman, Seychelles, Skechers, Sbicca, Steve Madden and TOMS. Many graduates have been hired by these companies while others have launched their own shoe collections.
  2. Pacific Northwest College of Art (PNCA)
    PNCA has partnered with PENSOLE Footwear Design Academy to launch its first program focused on shoemaking called Design Intensive. You can take one of three tracks in this intensive program: Color and Materials Design, Footwear Design, and Functional Clothing and Accessories Design. You will learn the complete design process from conceptualization to development as part of shoe design. Thus, you will gain in-depth knowledge of the entire shoe design process through the hands-on program. Experts from some of the best shoe brands will be part of the process to guide and mentor you on your journey to creating extraordinary shoe designs. You will be delighted to know that the founder of PENSOLE, D’Wayne Edwards, is one of these experts!
  3. Woodbury University
    Woodbury University is one of the universities on this list that does not offer a program solely dedicated to shoe design. But you will learn a lot about shoe design by pursuing its fashion design program. In this program, you will be able to explore niche segments of the apparel industry, including women’s denim, footwear, lingerie, and hats. Woodbury University has strong ties with several top brands such as BCBG, Kenneth Cole, Komarov and Max Mara. Through these associations, you can intern at some of the most prestigious fashion brands in the United States. Woodbury students designed outfits for members of the Burbank Philharmonic Orchestra. The university has established many such links with neighboring businesses, making it easier for students to find jobs. This alone makes Woodburn University an excellent choice for an aspiring shoe design professional. This further adds to the reputation of the university’s fashion design program.
  4. The Institute of Fashion Technology
    FIT offers a bachelor’s degree in prop design and related programs that last a year or two. Although these programs don’t focus on shoe design, you can learn a lot while earning a degree. As part of the program, you will be able to visit design studios and production facilities in one of the world’s leading fashion destination hubs, New York City. You can intern at top brands such as Brown Show, Kenneth Cole, and Nine West. You can also work on group projects and enter contests. Its certificate program in Performance Sports Shoes relates only to the design of shoes, although of a sports type. You will be able to learn in detail the four essential components of shoe design, namely ergonomics, materials, sketches and drafting.

Follow the latest news live on CEOWORLD magazine and get news updates from the United States and around the world. The opinions expressed are those of the author and not necessarily those of CEOWORLD magazine.


Follow headlines from CEOWORLD magazine on Google News, Twitterand Facebook. For media inquiries, please contact: [email protected]

read more
Fashion style

It’s time for micro fashion trends to fall – Massachusetts Daily Collegian

This is how fashion is rapidly changing our climate

Social media apps like TikTok, Instagram, and Facebook have exploded to new heights. Social media has provided fame and high status to social media influencers. This status offers endless possibilities in the world of marketing and advertising. For example, big TikTok influencers can post Shein races, sometimes worth well over $800. Almost immediately after, the influencer’s fans flocked to Shein to buy, buy and buy again in hopes of being like their idol. Because the phrase “Shein Haul” has become so common in society, we need to investigate consumerism as a global community.

Fast fashion is cheap, accessible and consistent with current clothing trends. Companies like Amazon and Shein have exploded due to its wide range of styles and trends at skeptical prices. Fast fashion often has negative results for our environment. The fast fashion industry is experiencing quiet and rapid changes due to the phenomenon of micro-trends. Micro fashion trends are distinct low-end clothing designs that quickly become unpopular in a short period of time. Ads on social networks are punctuated by sharp marketing strategies aimed at attracting a large audience.

The global fast fashion market has grown due to advancements in marketing, media, and technological developments. Garment companies thrive financially while profiting from the woes of our society. Factory workers internationally and in the United States work in inhumane conditions and experience wage theft. The fashion industry has relied on the exploitation of underpaid workers, many of whom work unreasonably long hours. Many fast fashion brands are also notorious for unethical tactics used in clothing development, such as the use of harmful plastics.

Sixty percent of fabric fibers are now made of synthetics derived from fossil fuels, so when clothes end up in a landfill (about 85% of textile waste in the United States is landfilled or incinerated), they won’t end up in a landfill. will not break down. Several other materials that risk harming the environment include fabrics like nylon, an all-synthetic material. Rayon is another cheap material that you see everywhere; its toxic chemicals harm the environment and factory workers who take precautions before using them. Viscose rayon is the least environmentally friendly type of rayon, but the most widely used because it is the cheapest. According to an article in the New York Times, “the viscose process is the most harmful to the environment due to toxic chemicals and inefficient recycling of said components”.

Consuming our clothes ethically is an immediate way to counter the fast fashion industry and the problems that come with it. From an environmental point of view, a more expensive shirt can save the costs of several cheap shirts. Another way to combat fast fashion is to shop for clothes. Apps like Depop, ThredUp and ASOS Marketplace are great places to start if you prefer online savings.

Buying upcycled or upcycled clothing is also ethical because clothing is created from unwanted clothing or scraps. Although recycled or upcycled clothing tends to be more expensive, it saves the costs of buying more clothing in the future. It also prevents more clothes from being thrown away and collected in our landfills. Sustainability efforts have obviously increased over the past decade since news about our climate has become much more dire.

While many recognize the critical impacts of micro-trends in fast fashion, many are not changing their shopping habits as many may believe they are a minor attribution to our global effects. However, the false reality of this is revealed as our world continually consumes unethical clothing to the detriment of mother nature. Ultimately, we can see that our consumption habits need to change.

Amy Aguayo can be contacted at [email protected]

read more
Fashion designer

As Ukraine-Russia war escalates, designers seek safety and resolution – WWD

Faced with the onset of war and a large-scale invasion by Russia, Ukrainian designers and other fashion executives offered a stark view of their experience on Thursday.

In retaliation for the actions of Russian President Vladimir Putin, the US administration, 27 members of the European Union, Australia and other countries announced plans Thursday afternoon to hamper the Russian economy.

President Joe Biden has revealed new sanctions against Russia. Addressing how Putin’s military efforts threaten freedom everywhere, Biden said, “Aggression cannot go unaddressed, if it did, the consequences for America would be far worse. America stands up to bullies. We stand up to bullies. We defend freedom. It’s who we are.

As Russian tanks continue to roll into Ukraine and bombs are dropped in various cities, traffic has intensified in Kyiv, with many residents seeking refuge in neighboring countries.

As more US military troops were deployed to Germany in response to the invasion of Ukraine, major retailers like H&M and Adidas were watching the situation closely. H&M has closed its nine stores in Ukraine until further notice, according to a company spokesperson.

Traffic jams are seen as people leave the city of Kiev, Ukraine, February 24, 2022.
Emilio Morenatti/AP

Some fashion designers based in the capital Kiev, such as Alina Kachorovska, had taken refuge in underground metro stations to avoid airstrikes. Other designers, like Ivan Frolov, the creative force behind the Frolov label, had evacuated Kyiv en route to Poland. But that didn’t happen due to mandates put in place Thursday night that prevent Ukrainian men between the ages of 18 and 60 from leaving the country. Only women and children are currently allowed there.

Jen Sidary, a global fashion brand strategist who is showcasing six Ukrainian brands in New York this week, said she has been in “constant contact” with Frolov and other designers since the airstrikes began. Besides Kachorovska and Frolov, Elena Burenina, Chereshnivska, Paskal and 91 Lab are the brands that Sidary works with.

Burenina and her team were sheltering in place in Kiev. Frolov, her boyfriend and a few friends had packed their bags and were driving on back roads to avoid major cities in an attempt to get to Poland. “There is some pretty horrific coverage right now that the Kremlin will target members of the LGBQT community. Hopefully Ivan will reach the border at 2:30 am Kyiv time. I text him every hour,” Sidary said.

However, this hope has disappeared, due to the new mandates.

Ivan Frolov evacuated Kiev on Thursday en route to Poland.

Ivan Frolov evacuated Kiev on Thursday en route to Poland, but new warrants prevented that from happening.
Courtesy

Eponymous shoe designer Alina Kachorovska, whose grandmother started making shoes in Ukraine in 1957, had just returned to the land of Lineapelle in Milan. “She was very happy about it because she has three children,” Sidary said. “At 4am EST, Alina was in her design studio right after the bombing. These Ukrainians can’t stop working. I’m in awe.

Noting that Kachorovska’s design studio is not located in a secure building, Sidary said she moved to take shelter but “stays strong with her family.” Acknowledging reports that Putin plans to repeatedly hit Kiev and overtake the capital, Sidary said, “I think we have to be prepared for what is to come.

In an email Thursday afternoon, Public Kitchen founder Anastasia Ivchenko said she and her business partner Eugenia Skibina and most of their team members remain in Kyiv. The PR company works with Ukrainian fashion brands such as Ienki Ienki, Katimo, Anna October, Jul and Oberig. Some Public Kitchen employees have decided to relocate to the west of the country for security reasons. When military sirens signal potential airstrikes in Kyiv, public kitchen workers go to the nearest underground bomb shelters, Ivchenko said.

Awakened at 5 a.m. by the sound of explosions, Ivchenko said it was very difficult to speak of any calm. “Ukraine is the geographical center of Europe, a country with an extremely rich history and culture with a surprisingly strong spirit and a creative economy that breaks all the patterns of ideas about Eastern Europe”, she said. “The war in eastern Ukraine has been going on for eight years, but today Russia attacked us on a large scale, including in Kiev, where our team, most of our customers and our friends live.”

As recently as Wednesday, despite the threat of military action at the time, Ienki Ienki employees were eager to discuss how the brand had spent six months designing parkas for scientists at the research base Vernadsky working at the National Antarctic Science Center of Ukraine. Ienki Ienki presented his collection in Milan on Wednesday as planned.

Anastasia Ivchenko and Eugenia Skibina plan to stay in Kyiv.

Anastasia Ivchenko and Eugenia Skibina plan to stay in Kyiv.
Courtesy

Skibina said they are keeping “cool heads and fiery hearts” and staying in touch with family and friends as a show of support. “We support each other. That’s all we can do now. We don’t give up and we do what we have to do – we tell the world about Ukraine, all its diversity of talent, its rich culture and its amazing people. she says. “There are many of us here. And we need the support of the world, while our country is on the front line.

After being in touch with her family in Kyiv on Thursday, Ukrainian-born fashion designer Nataliya Ivantsova, who runs her iconic Miami company, said they were hiding bombs in underground subway stations and old buildings, including those that had been used as shelter. during the Second World War. Noting how the airstrikes were happening from east to west in Ukraine, Ivantsova said Ukraine “can be attacked from all sides from land, sea and air.”

Some of his relatives, who live in Kharkiv, suffered an explosion right next to their house, forcing them “to take the children and flee to nowhere”. Located in the northeast of Ukraine, the city has more than 1.4 million inhabitants. They also say that Kharkiv is “so blocked that it is difficult for them to even get out of the city”, she said.

Having heard from friends in Ukraine who are actively involved in charity, Ivantsova tries to figure out how to get Ukrainian residents what they need through other friends, who work in diplomatic relations. “I was told today that even the hot water was not working. We have to figure out how things can be shipped to Ukraine because now they say a lot of airports [there] will be bombarded. Some of them have already been bombed,” she said. “We just need to figure out what we can do.”

Although the designer does some manufacturing in Kyiv, now is not the time to think about changing operations there in any way, she said. Many stocks are available in the United States and the company uses other factories, including one in Mongolia, so as not to be dependent on any factory.

“My family is fine but you don’t know what might happen next,” Ivantsova said. “The whole country could easily be on fire.”

As of Wednesday, the founders of the Gunia project, Natalia Kamenska and Maria Gavrilyuk, planned to stay in Kiev. A spokeswoman for them said on Thursday that communication in Kyiv is periodically lost due to airstrikes. She said Kamenska and Gavrilyuk would comment on Friday, adding that “today is so emotional and now the main thing for us is to survive the night.”

Sidary was among more than 100 people who attended a rally in Times Square on Thursday to protest the war in Ukraine. “After that, everyone headed to the Russian consulate,” she said. “We came back to the showroom. We still have retailers placing orders.

Recalling a call with Burenina on Thursday, Sidary said she advised the company’s employees were all safe. “She wanted to tell me that if I take orders for her brand, she will produce them and make sure retailers get their orders. It’s amazing how hard these people work. That wasn’t really why I called them.

Noting how Russia clearly wants to overtake Ukraine and harm the country’s economy, as evidenced by frozen assets and banks, Sidary said she has brands trying – so far without success – to send money to Ukrainians to donate. “They can’t even access their money,” Sidary said. “I think supporting Ukraine in every way possible is what we should be doing.”

Across the Ukrainian border in Russia, a spokesperson for the fashion-oriented department store Tsum said on Thursday that “so far nothing has changed in terms of business operations” at its Moscow and St. -Petersburg. The company also has multiple pick-up points in six cities across Russia as well as in Belarus, which also borders Ukraine. Personally, the spokesperson said: “This is a very worrying situation. We are all surprised. We watch, of course, all the meetings and check all the situations. People don’t agree. Of course, it’s not our decision. We want to live in peace and live in love.

read more
Fashion style

10 Indian fashion labels that will add a local touch to your wardrobe

With the pandemic threatening our lives for 2 years, small businesses and local homeowners have suffered massively. Over time, influencers, fashion bloggers have taken it upon themselves to promote small businesses and advocate for these brands. Local brands have received much-needed support from the population. They have been creating top quality products that are fashionable, fashionable and available at affordable prices for a very long time. Several small businesses are thriving and these brands have some of the coolest products that even fast fashion brands don’t have. Small businesses are popping up every day and they are growing massively and we bring you some of the best local fashion brands that will blow your mind and make you feel your best in fashion.

1) The loom

The loom is everywhere in all fashion bloggers instagram. Their desi pieces are made with love and have some of the most beautiful designs. From floral prints to bright colors, their outfits have simple embroidery. These pretty summer outfits are comfortable, absolutely easy to put on and you’re done!

2) That girl likes

That girl likes makes some of the coolest designs, like fitted corsets, leather tie sets, dresses, belts with intricate patterns and delicate craftsmanship that’s pretty much every girl’s dream come true. You can style them with just about anything to spice up any basic outfit and make it look like a million bucks.

3) Freakins

Freakins as a brand pushes you to be more you and offer some of the most authentic designer bottoms. They have several styles ranging from wide leg denim to ripped jeans to straight cuts and more. They are affordable, fashionable and have some of the youngest pieces to pull off that perfect instagram classy look.

4) Shop Thesto

Thesto is a one-stop destination for all accessories lovers. Their pieces are funky and have the perfect pinterest atmosphere. They have a wide range of bags, chunky jewelry, and just about every trendy thing we see flooding our instagram feeds itself. They have so much to offer and there’s no reason not to take advantage of it.

5) Zohra

Zohra is a instagram jewelry store. Everyone else you see knows this store and is obsessed with their dainty and cute jewelry. Dainty chains, chunky bracelets and rings, they have a bit of everything and it doesn’t disappoint.

6) Blue tea

Blue tea is an indigenous denim brand that offers the most stylish denim in a multitude of colors and styles. This brand is slowly becoming everyone’s favorite and we are obsessed with these fashionable bottoms.

7) talking toe

This brand by Nazi and Incha has the prettiest poppy colored juttis that you can style with almost anything and everything. If you’re feeling desi, buy a pair and you’re good to go and if you’re in the mood for a funky fusion, wear these juttis with jeans and a white shirt and you’ll make quite the statement.

8) Mak & Cie

This page should be your one stop destination for all things bohemian. Wrap tops, caftans, dresses, blouses, dupattas, skirts with the most beautiful prints. They are easy to style and look effortlessly chic.

9) Tag the label

Tag the label is again one of the best clothing stores on instagram featuring fun prints, soft colors and unique designs with ties, criss cross patterns, balloon and bell sleeve tops with daring cuts and backless designs that will practically steal the show when you step out for your next outing.

ten) Urban Suburb

Urban Suburb is a boutique based in Surat created by girls. The brand offers the most beautiful dresses, sets, tops, jumpsuits and more. Their designs are particular and always stand out for their silhouettes, colors and designs.

Follow @missmalinifashion for more on all things fashion and download the Girl Tribe by MissMalini App to join our Fashion & Beauty community.

read more
Fashion brand

Former Marvel Executive Director Cort Lane Joins eOne as VP of Original Content, Fashion Brands

Following the announcement last week of Netflix premiering on My little Pony 3D CG Specials and Series, Hasbro’s Entertainment One (eOne) has tapped the project’s Executive Producer, Cort Lane, to join the company as Vice President of Original Content, Fashion Brands. Reporting to Olivier Dumont, President of Family Brands at eOne, Lane will lead the development and creation of a listing leveraging Hasbro’s rich IP library and original projects.

“I have never had as much fun on a project as on My Little Pony: Make Your Mark and I attribute that to the brilliant and supportive team at eOne Family Brands,” said Lane Animation magazinee. “I’m thrilled at the opportunity to collaborate on their uplifting, relatable and joyful entertainment for kids of all ages and girls in particular!”

Prior to eOne, Lane spent 12 years at Marvel/Disney, completing his tenure as head of Marvel’s Family Entertainment group. His Marvel credits include Ultimate Spider-Man, Black Panther’s Quest, Avengers Assemble, The Super Hero Squad Show, numerous Lego/Marvel co-pros, and development of the recent success of Disney Jr. marvel’s Spidey and his amazing friends.

Previously, Lane spent 7 years at Mattel, producing for Barbie, Fisher-Price and many other brands. Most recently, the Lane executive produced the Outfest Grand Jury Prize-winning documentary No Straight Lines: The Rise of Queer Comics. Lane also continues his role on GLAAD’s Child and Family Advisory Council.

read more
Fashion brand

Top 5 Rules of a Successful Fashion Buy for Growing Your Brand

There is buying, then there is buying for growth. Michaela Wessels, CEO and Co-Founder of Style Arcade, explains how to build a robust buying strategy that supports your winners and really moves the needle.

1. Prioritize your quantities

Business growth and expansion relies on creating a tiered buying strategy, where you use different levels of depth per option. When most fashion companies first enter the market, there is no historical data to base their decisions on, so they often allocate the same number of units to each style.

This practice is very restrictive, because as a general rule: 20% of the styles will make 80% of your sales. If you launch with 100 styles, by the time you hit the six-week mark, you’ll find the 20 styles that made 80% of your sales.

Understand your sell rate

To understand your weekly sales rate (WROS), calculate how many units of a product you sell on average per week. From there, simply add 20-30% to your average sell rate to estimate your upper threshold, and minus 20-30% to determine your lower threshold.

For example, if these top styles start moving 40 units per week and selling out in two weeks, you can simply adjust your high, medium, and low quantities for the following season, based on your new sell rate.

The 80/20 rule

Better known as the Pareto principle in different industries, in fashion buying and merchandising, 80% of your sales are made up of 20% of your styles.

Focus on your 20 percent

Suppose you buy 500 styles per month, choose 100 that will bring you the most sales. Once you’ve convinced your team with your data learnings, support those styles with depth.

How to identify bestsellers

Your historical performance should help identify a number of models, including the silhouette your customers love and want more of.

Once you’ve identified your most popular shapes and chosen your best sellers for your next season, you can simply take the historical attributes and rework them based on their past performance.

Determine the price

There is an upper, middle and lower price for each collection. To get the most out of your top 20% selling styles, you need to find a sweet spot for your customers. Understanding your pricing strategy and determining the median price they’ll be happy to part with for the styles they really want means you can allocate larger volumes where it hits and cover your margins.

3. Extend your waistline

Extending size runs can create growth. If you look at your ratio and the final sizes represent more than 15% of the total sales, then you have the option of adding a fringe size.

To test this, be sure to look at commonalities in silhouettes and colors where you want to introduce the fringe size. While all styles sold in size 14 are color-blocked, the future range indicates that a size 16 is required. Along the same lines, if size 6 primarily sells floral prints, there is an indication that you should expand to 4, but there is no indication to expand to 16.

A Style Arcade brand showed that 28% of sales in a particular category came from XS. On the team’s next purchase, they added an XXS, opening the door for them to $1.1 million a year in revenue.

4. Determine which styles are never out of stock

Fashion merchandising best practices involve constantly keeping an eye on identifying your star products. Most of the fashion brands we work with have a 20% share of styles that live all year round and dampen their bottom line.

Even the biggest premium brands have their flagships; think of Louis Vuitton’s Neverfull tote or the Gucci Marmont belt. The great thing about being online is that you can hide 40,000 Gucci belts behind a little placeholder image, the image that helps with an 80% conversion rate.

5. Proactive Markdowns

Clear as You Go (CAYG) is a retail price reduction strategy that involves recognizing slow moves after six weeks and discounting them early. Shopbop is famous for having discounts on the new arrivals page because they know the value of clearing inventory early. Cut back when it will actually move the needle and don’t be afraid to avoid aging stock.

This strategy will save you less, save your business margin and free up cash flow. It really is a win-win.

Full article originally posted on stylearcade.com. For more retail news like this, sign up to Style Arcade’s blog today.

read more
Fashion designer

Rodarte’s Kate and Laura Mulleavy talk fashion off and on the runway – WWD

Kate and Laura Mulleavy, the sisters behind Rodarte, took center stage Friday night during a chat with actress Maude Apatow as part of NYFW: The Talks at Spring Studios.

The discussion focused on how they started the brand, the designers’ inspiration, and their multiple art projects, such as designing costumes for “Black Swan” and “Sing 2.”

The California-born sisters both attended the University of California, Berkeley, where Kate studied art history and Laura majored in English literature. Together they founded Rodarte (their mother’s maiden name) in 2005.

“It’s been 17 years since it became one of America’s most influential fashion brands,” said Apatow, who appears on the HBO drama series “Euphoria,” and is the 24-year-old daughter of Judd Apatow and Leslie. Mann.

Laura Mulleavy said she went to see “The Art of Rodarte,” Spring’s immersive experience showcasing their work for track and screen, which they curated themselves, and said that when you see it all together as a designer, “it’s really nice to see how things bleed into each other.

“It’s very powerful to see it that way. It’s really cool, so go check it out. she told the crowded audience.

After graduating from college, they designed ballet costumes for their friend’s performance piece. “I had always thought of being a designer as a child, but wasn’t pursuing it in college, and I think we were like, ‘I think we really want to do this,'” said Kate, whose the birthday was Friday night.They had artistic skills but had no idea how the industry worked.

“Laura got a job as a waitress, and we had a conversation about how I wouldn’t get a job as a waitress,” said Kate, who said she probably wouldn’t be hired or tipped. . They decided they wanted to put together a collection and they would figure out how to do it. Kate had a record collection which they sold to raise money to buy fabrics.

“We built our first collection, which had 10 pieces. We had never been to New York. A friend of ours lived here, and she said, ‘come stay with me.’ They flew to New York and made handmade paper dolls, and you put the clothes on, and there was a wardrobe. They sent them and received no response.

About four days into their journey here, they thought it might have been a mistake to do so. “Someone at Women’s Wear Daily got the dolls, and I got a phone call and they told me to come down and we’ll see each other. Bridget Foley, Bobbi Queen and Nan D’Souza saw the collection and I just remember they were looking at all the clothes They said they wanted to ask questions and take pictures of the clothes A day later they called us and told us to come down to the nearest newsstand, and they put us on the cover! And it was the day before New York Fashion Week,” Kate said.

Apatow said many of Rodarte’s collections were inspired by redwoods and Santa Cruz and asked how they manage to design from the heart and design for art.

“There’s something very personal to us that’s kind of going to guide the rest of our careers,” Laura said. She said you listen to your instincts as a designer. “We love textiles, we love texture and we love organic symmetry and experimentation. It’s something that Kate and I share,” she said. Growing up with Kate, they saw the same things and went to the same college.” I think the shared dialogue comes out of the work,” Laura said.

As they grew up, their style evolved, but some styles stand out. “I love the pieces that I remember saying, ‘I’m never doing that again,'” Kate said. “It’s the parts that are so difficult to make.”

They once designed a mermaid dress that had real sand in the tulle. She said she remembered thinking that because of this technique they were never going to get into Bergdorf Goodman, but they did. She said the pieces where you take more risks, where sometimes you do something that pushes you further and doesn’t quite land the way you want it to, and that can be daunting, those are the collections we’re talking about .

Laura Mulleavy, Kate Mulleavy and Maude Apatow.
Getty Images for IMG Fashion

The conversation turned to the costumes the Rodarte sisters designed for the movie “Black Swan.” Their friend Natalie Portman, who starred in the film, introduced them to the director, Darren Aronofsky. They were asked how this was different from designing a fashion collection.

“‘Black Swan’ happened so early in our careers, in 2009. It was a truly magical experience,” Kate said. “We have the costume archives and are bringing them out for museum exhibits [and hadn’t looked at the film in years] but I said, ‘I’m going to watch it. It was just like something out of the body. That’s what I love about working in the movies,” Kate said. She said it had this feeling of transformation, where all the elements like production, actors, costume design and directors came together.

“It’s one of the most special things we’ve ever worked on,” Kate said.

Laura added “In fashion you’re kind of on your own island, but in film you bring someone’s vision to life and you support someone’s performance.”

“It’s an interesting ability to be part of something and not take the lead, it’s kind of a powerful experience and it’s really special, and you can say, ‘that’s what I’m contributing that actually improves something.’ Costume designers need to get more credit. They’re one of the hardest working groups of people on set. Pay equity is really important. It’s a very important part of the industry, and so is fashion. said Laura.

When asked what brought them from ‘Black Swan’ to directing their own film, ‘Woodshock’, Laura replied, “I was on the set of ‘Black Swan’ and they were shooting the ballet, and I I said, ‘I want to do this. It was time. I went home and I called Kate and I said, ‘I think we should realize’, and she said, ‘I know .”

As noted, as part of “The Art of Rodarte” there is an immersive experience conceptualized and produced by IMG Focus and powered by Yahoo technology. It closely presents the work of Rodarte. A preview and industry reception was held on February 11 and the exhibition, in partnership with IMG and Afterpay, is open to the public until Tuesday with free access with hourly ticket on the ground floor by Spring Studios.

FOR MORE STORIES:

EXCLUSIVE LOOK: Rodarte’s “Black Swan” projection technology at NYFW

IMG Reveals NYFW Lineup: February Season of Shows

Rodarte RTW Spring 2022

read more
Fashion style

urban monkey: this is how this hypebeast fashion brand got to Shark Tank India

Millennial Indian fashion brands are making their presence felt across the country, but these are some that are truly in the spotlight and one fashion brand that has become the talk of the town, thanks to TV show Shark Tank -Indian commercial reality is Urban Monkey. Here’s how the brand ended up on the much-talked-about show.

According to reports, the brand was founded with the intention of providing must-have products for skaters, athletes and underground artists in India.

Yash Gangwal, founder of Urban Monkey has been skateboarding since the age of 12 and is passionate about Hip Hop. They started designing and selling caps and skateboards, today they are considered the biggest headwear brand in India.

Although Urban Monkey is considered a specialist in caps and accessories, they have also successfully launched many categories in the streetwear and lifestyle sector since 2013.

The emergence of streetwear fashion has become the latest craze in the youth style world. Streetwear fashion has also gained popularity in India. Previously, it was a style reserved for artists and countercultures. Now you can see streetwear being embraced by many men and women in India. Urban Monkey made it possible to choose style and comfort without compromising on style and quality. They specialize in streetwear and hypebeast clothing to get your street style on point.

“Our journey started in a small office in Charni Road with 0 employees. At that time, we were hardly making any money, but I was still hanging out with skateboarders and rappers in Mumbai, trying to help in any way In 2016 we started collaborating with Dharavi United and that’s where it all started after two years of working with and supporting young artists Urban Monkey went on hiatus with their products being used heavily in Gully Boy, with Ranveer Singh. Now Urban Monkey sells over 50,000 products a year and has a team of 21 people,” says Yash Gangwal.

Urban Monkey is a pioneering Indian New Age streetwear brand for unisex clothing in India.

Even being booted due to community acceptance, Urban Monkey managed to collaborate with Rannvijay Singha, Raftaar, Bhuvan Bam, and Gully Gang.

Urban Monkey may be synonymous with Hip Hop in India, but is also hugely popular among dancers, musicians, athletes and designers.

At Shark Tank, Urban Monkey received 3 offers from Peyush Bansal, Aman Gupta and Ashneer Grover.

“It is heartening to see that our vision and hard work has been appreciated by such reputable entrepreneurs and venture capitalists. We will continue to strive to be at the forefront of new age Streetwear fashion and support the Hip community. Hop and Underground in India”, says Yash Gangwal. With ANI inputs

read more
Fashion style

Adaptable, provocative, combatively feminine fashion

Designer Jonathan Liang launched his eponymous label in 2014 with the aim of creating “adaptable, provocative yet combatively feminine” womenswear, he wanted to juxtapose his “dream universe” with clothes that women could actually wear in their lives. daily.

Although he launched his Paris-based label long before the current fashion industry disruption in 2022, Liang hasn’t had it easy. For decades, too much fashion has circulated around the world. With new brands popping up almost daily on social media, it’s not easy to stand out, with a distinct creative voice, and make enough money to stay in business.

Originally from Malaysia, Liang has worked for several major fashion brands, including Givenchy and Surface to Air, and this journey has probably given him a better understanding of the vagaries of creating an independent fashion brand.

Still, having survived for more than eight years isn’t bad in an industry as full of fashion failures as it is successes.

Although you could describe the brand as international, it’s its ties to Australia and Asia that have helped Liang expand outside of the traditional European and American markets. Which is doubly helpful now that the rest of the world is slowly eating itself alive due to the economic and social impact of the Coronavirus, Covid19.

In addition to this most unexpected catastrophe, the entire fashion world has slowly woken up to issues of sustainability, ethical production, waste and customer desires to buy less and practice conscious consumerism more widely. .

Sustainability and Covid19

So how does a relatively young, contemporary womenswear brand deal with these additional issues as it grapples with global competitors? Liang says the impact of Covid19 has changed the way he designs and even affected some of the concepts of the brand’s aesthetics while keeping its underlying values ​​intact.

“In terms of design, we decided to prioritize comfort above all else. Since the pandemic, we believe that people are looking for something more comforting, not only physically but also mentally,” says Liang.

“It didn’t change the way we create, it was a lot of asking, is it good for our skin but in [the] context of the new world that we [are moving into]? The fashion industry has definitely changed as a whole, and we are constantly adapting while maintaining our basic design principles. »

As for the growing movement towards more sustainable and ethical clothing production, Liang says he has always taken this into consideration when designing and producing the brand.

“We always think about sustainability, not just [for] the environment, but also the sustainability of the company as a whole, as well as governance,” says Liang. “We are doing what we can to ensure that the smallest [environmental] impact as possible, such as controlling the amount of production, types of fabrics and designs that require very little, if any, waste.

Liang also says the company has always practiced ethical employment, but ensuring its manufacturers and staff have a “solid standard of living from day one.”

A wild garden

Liang’s latest collections have all been influenced by nature, with the concept of a “romantically carefree landscape filled with dramatic creatures” seen throughout.

Flowers feature heavily, not as garish patterns and prints, but rather as an aesthetic backdrop for soft, voluminous and romantic garments. Lace details combined with girlish/boyish cuts create a modern Edwardian vibe.

While pretty and quite #cottagecore in concept, Liang’s current collection includes pieces perfect for the workplace; should we ever come back. The clever use of more masculine fabrics cut into shirt-dress shapes with asymmetrical detailing blends the boy-girl aesthetic perfectly.

Jonathan Liang’s Spring-Summer 2021 collection maintains the romantic and carefree landscape of his previous work: “Each ready-to-wear piece imagined by the brand is not only inspired by, but reflects the characteristics of this fiery plane: from common thought, to the striking flamingo – elements of natural natives prevail in Jonathan Liang’s oeuvre and collective history, fused with her definition of expressive femininity.

The brand’s fabrics are a glorious explosion of all things delicate and beautiful – organza, tulle, lace, silk, silk jersey and Broderie Anglaise. Peachy pinks, white, soft lilacs and grays are offset by black and white in the current season’s color palette for Spring Summer 2021. Quality detailing and craftsmanship ensure garments look beautifully crafted with a sense of timeless craftsmanship about them.

The future of fashion

Jonathan Liang’s cute wearables manifest a nostalgic wish for the pre-Covid19 era, when picnics – or brunch at a trendy cafe – were a daily occasion.

Where will we wear these delicate and feminine pieces in the future? Will we be willing to spend our dwindling money on them? I suppose so, women with a sense of romance, sweetness and wishful thinking will gladly take Liang’s offerings to heart, if only for the nostalgic comfort they bring.

As for the brand, Liang agrees that the fashion industry has undergone some upheaval, but is not yet sure where the future will land.

“…It very much depends on the mindset of each brand’s customers and their circumstances too…so we prioritize slower fashion that stands the test of time.”

You can buy Jonathan Liang online at society-a.com/brand/jonathan-liang/or go to www.jonathan-liang.com/stockists.

For more interesting interviews with fashionable creatives, head over to our Style section.

The original version of the article first appeared on nikibruce.com.

read more
Fashion brand

9 American clothing brands to shop right now

You might think American clothing brands are already on your radar, but there are plenty of lesser-known brands worthy of your attention.

While we love British clothing brands, there’s no denying that our friends across the pond have an eclectic mix of styles and influences that aren’t easy to emulate. And a look at American clothing brands proves just how varied the options really are. You’ll probably recognize denim legends Levi’s and sports giant Nike as hailing from the United States. And as one of the major fashion hubs, many big names are also featured at New York Fashion Week, such as Tommy Hilfiger and Ralph Lauren, to name just two. But American clothing brands offer much more than denim, sneakers and polo shirts.

Unlike the chic appeal of French clothing brands, the glamor of Italian clothing brands, and the minimal and maximum aesthetics of Scandinavian clothing brands, these American fashion brands each have their own unique identity. Whether you’re looking for quality basics to add to your capsule wardrobe, bohemian dresses for summer vacation, or statement pieces for special occasions, American clothing brands truly offer something for everyone.

The best American clothing brands to browse

The best American clothing brands chosen by our fashion editors

Whether you’re shopping for an outfit for a big event or looking to stock up on basics, here are some of the best American clothing brands that ship to the US and UK.

1. Good American

Models of different sizes wear Good American products

(Image credit: Good American)

If you’re looking for a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, body acceptance is at the heart of this label. Offering a brilliant size range from 00 to 32 which means they have some of the best jeans for curvy women, he even launched a mid size 15 after noticing the majority of the feedback he got was sizes 14 and 16. Awesome! Each item is photographed on different sized models so you can get a good idea of ​​how it looks on different body types as well. If you really want to keep up with the Kardashians, it’s worth updating your best jeans. Denim is at the heart of Good American, so whether you’re looking for slim, straight or wide legs, there’s a pair for you. Without forgetting the timeless tops and tight dresses that will accentuate your silhouette. It’s one of the best American fashion brands we’ve seen, so bookmark it now.

The fashion editor’s favourites…




2. Reform

Models wear clothes by American fashion brand Reformation

(Image credit: Reform)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that also feels sexy. Originally a vintage store in Los Angeles, the brand has grown and now focuses on its own designs, made with love and affection. If you’re looking for a dress to die for, Reformation gets our vote. Its sleek styling often comes with subtle slits, quirky necklines, or multiple colors, and everything is made from low-impact materials, unused fabrics, or repurposed garments. The best piece? It starts small to keep production more exclusive and only makes more if there’s demand, meaning you’re less likely to have that cringe-worthy moment to see someone in the same outfit you. Its bridal and bridesmaids section is particularly impressive, and it also offers extended sizes.

The fashion editor’s favourites…




3. Anthropology

Models wear clothes by American clothing brand Anthropologie

(Image credit: Anthropology)

If you consider yourself to have a more bohemian approach to life, then it’s worth browsing through the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early 90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman looking for a little adventure. . In addition to selling its own designer clothes, there are pieces from other brands that share the same free-spirited ethos so you can expand your fashion credentials as well. Plus, the homeware section is gorgeous if you’re looking to match your wardrobe to your kitchen. Think contrasting prints, crocheted separates and floaty maxi dresses that are especially worth looking into during the summer months.

The fashion editor’s favourites…




4. Everlane

Models wear clothes from American clothing brand Everlane

(Image credit: Everlane)

This ethical brand will be the centerpieces of your wardrobe. The San Francisco-based label has transparency at its heart, revealing the estimated cost it takes to make each item on its site so you can see the markups. It has a minimal, fuss-free aesthetic so you can fit its quality basics into your capsule wardrobe. Whether square t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. While there’s something for every occasion, it’s especially useful for workwear and everyday separates, as well as great accessories.

The fashion editor’s favourites…




5. J.Crew

Models wear J.Crew clothes

(Image credit: J.Crew)

When we think of American clothing brands, we often think of that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or blazers, then J.Crew should be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key articles online via the print you are looking for. Our advice, get your stripes right here, because J.Crew really knows how to do a classic pattern. Loved by stars like Gwyneth Paltrow and Michelle Obama, you can buy A-list pieces without a celebrity budget.

The fashion editor’s favourites…




6. Girlfriend Collective

Models wear sportswear from Girlfriend Collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is made and marketed. Not only does he have one of the most sustainable approaches to making his clothes, he says he uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it’s one of the most inclusive American fashion brands we’ve seen. Shaped by a range of sizes and ages, it also features body hair, stretch marks and skin blemishes. Because every body is beautiful and deserves good quality gym equipment and loungewear. Period.

The fashion editor’s favourites…




7. Banana Republic

The models are wearing clothes from the American clothing brand Banana Republic

(Image credit: Banana Republic)

You’ve probably heard of American fashion brand Gap, but did you know that the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth a look. Originally launched to sell “safari style” in the late 70s, it didn’t stray too far from the genre. Expect an understated color palette of khakis, beiges, and tans that fit easily into any closet. With a little animal print for good measure, because it’s impossible not to be drawn to leopard spots, Banana Republic is expert in adult adventure. Mix smart jackets with loose pants or silk scarves with shirts for safari chic 22.

The fashion editor’s favourites…




8. Kate Spade in New York

Models wear styles from American clothing brand Kate Spade

(Image credit: Kate Spade New York)

If it’s good enough for royalty, it’s good enough for us, and Kate Spade is Duchess-approved. Kate Middleleton’s dresses have topped best-dressed lists for years and although she’s worn American clothing brands on several occasions, this brand is one of her favorites. Founded by couple Kate and Andy Spade, it first sold brightly colored bags before expanding into clothing and accessories. It’s fun and feminine, often adorned with quirky slogans and designs. From classic florals to cheeky lips, this is a brand that embraces all things feminine. While founder Kate sadly took her own life in 2018, her vision, playfulness and creativity lives on.

The fashion editor’s favourites…




9. Rag & Bone

Models wear clothes from Rag & Bone

(Image credit: Rag & Bone)

Sitting at the pinnacle of American fashion brands, Rag & Bone has all the elements that make up an urban New York brand. Baggy t-shirts and ripped jeans are the mainstays of the brand, with many products still being made in factories in the United States. British-born Marcus Wainwright is at the helm and it’s clear there’s a British influence as the label mixes heavily cut pieces with an understated twist. A shout must also go to its quality leather parts. They cost more but will last for years, especially since leather looks better when aged a bit. The American-made clothes at Rag & Bone are loved by the likes of Jennifer Aniston and Katie Holmes, so it’s worth investing in casual looks to show you the streets of New York.

The fashion editor’s favourites…



read more
Fashion brand

Kate Middleton’s Favorite Brand Just Launched Wedding Dresses


  • Marie Claire is supported by her audience. When you buy through links on our site, we may earn a commission on some of the items you choose to purchase.

  • One of Kate Middleton’s favorite fashion brands, LKBennett, launched a gorgeous bridal collection today, and you’re going to want to own every piece, wedding or no wedding (white dresses for summer? ‘please).

    The capsule is part of the high street brand’s Spring / Summer 22 collection and includes four wedding dresses, shoes and accessories, including bags and jewelry.

    While there are only four styles of dresses, they should have you covered for any scenario, whether it’s a pre-wedding party, church wedding, town hall ceremony, or wedding. to destination.

    You have the Colette dress, a sleeveless silk bodycon dress inspired by the 20s, the Lila, an ankle length lace dress with cinched waist and puffed sleeves, the Lovette, a 70s style embroidered high neck dress and the Harlow, minimal satin-style buttoning.

    A range of accessories in pearls, feathers, satin, jewelry and metal complete the look effortlessly.

    For brides on a budget, the prices are incredibly attractive, with dresses starting at just £ 799 and going all the way up to £ 1,299. Accessories start at £ 49 for a hair clip. What’s not to like?

    While the Duchess of Cambridge was of course married in a bespoke Alexander McQueen gown, she wore LKBennett in her official engagements for years, and is particularly fond of the brand’s dresses and shoes.


    read more
    Fashion brand

    Three Fashion Brands Open New Stores at McArthurGlen Designer Outlet West Midlands


    Three new boutiques have opened in a designer outlet village about an hour’s drive from Derby.

    Vans, Castore and Carhartt WIP have all opened at McArthurGlen Designer Outlet West Midlands in Cannock.

    The trio have joined Nike, Ted Baker and Calvin Klein as stores shoppers can visit at the £ 160million complex, which opened last April.

    READ MORE: Get the latest shopping stories from Derbyshire Live

    Center manager Mike Thomas said he was delighted with the new additions, Birmingham Live reports.

    Mr. Thomas said: “We are delighted to welcome three influential fashion brands to the center.

    “Vans remains one of the foremost casual fashion companies in the world – with an established reputation for quality skate clothing and accessories, alongside its iconic checkered shoes – a staple of the wardrobe. every fashionista.

    “Carhartt WIP, known for its authentic adaptations of American workwear, has become known for its must-have pieces, including athletic-inspired sweatshirts, stylish outerwear, and comfortable clothing collections for men and women – another great addition to our growing mix of premium retailers.

    “Finally, high-end sportswear brand Castore also opened its doors – the brand is famous for its collections of high-performance luxury sportswear for men and women. “

    Puma was also one of the last stores to open, while Pizza Express was one of the last restaurants to open on the site, joining Five Guys and Wagamama.

    Other stores already open at the designer store include Adidas, Fred Perry, Hugo Boss, Ralph Lauren, Tommy Hilfiger, Coach, Radley, Le Creuset and Yankee Candle.

    Mr Thomas told Birmingham Live in late November that it is hoped that 12 to 14 more stores will be open by mid-2022, before looking to expanding the center and introducing 50 more stores.

    The centre’s normal opening hours are 10 a.m. to 8 p.m. Monday to Friday, 9 a.m. to 8 p.m. Saturday and 10 a.m. to 6 p.m. Sunday.

    There is of course also a village of designer shops in South Normanton, Derbyshire, where a new Haribo store opened before Christmas.

    Winter sales are now underway at McArthurGlen Designer Outlet East Midlands, with major retailers offering further discounts on already slashed outlet prices.

    You can see details of some of the best deals here, from retailers like sportswear giants Adidas and Under Armor, designer labels Hugo Boss and Lacoste, and famous British names Marks & Spencer and Joules.

    Never miss a history of Derbyshire pubs, clubs and restaurants by subscribing to our Bulletin What’s New Here.


    read more
    Fashion brand

    5 Italian clothing brands everyone should know


    Looking for some new style inspiration? We’ve unearthed the best Italian clothing brands so you can infuse your wardrobe with an Italian touch.

    While we love our British clothing brands and admire the chic of the best French clothing brands, no one does it quite like the Italians. With fashion powerhouses such as Gucci, Prada, Versace and Fendi under its belt, Italy is a master of sought-after luxury style. Rather than focusing on fleeting fashion trends, Italian fashion brands are pros at creating high-quality pieces that stand the test of time, making them a must-have if you’re looking to grow your wardrobe. – capsule dress.

    Many major British, French and American brands also rely on Italian crafts and textiles to produce parts of their collections. Premium Italian leather plays a key role in making the best designer bags and winter boots. If you take a look, you’re probably wearing Italian leather right now. But it’s not just designer brands that Italy has on its incredibly stylish belt. There are loads of Italian fashion brands out there that are also worth a look. Perfect if you don’t have the Dolce & Gabbana budget!

    The best Italian clothing brands to browse

    • Calzedonia– ideal for winter and summer basics
    • Diesel– the best for cool denim
    • Gucci– best for statement designer style
    • Miss sixty– ideal for looks inspired by the 2000s
    • Prada– the best for stylish designer clothes

    The best Italian fashion brands chosen by our fashion editors

    Whether you want to learn more about the best Italian fashion brands or want to splurge on a designer investment, these are the best Italian clothing brands that deliver to UK and US.

    1. Calzedonia

    Model of Italian clothing brands wearing Calzedonia

    (Image credit: Calzedonia)

    You may already be familiar with Calzedonia as there are several stores in UK and USA. A must-have for all your tights and leggings needs, it achieves that comfortable and stylish aesthetic we’ve all been used to this year. These wardrobe basics are also guaranteed to last: think cashmere tights for that luxurious finish and leather-look leggings for a dose of Italian glamor. Not to mention their desirable swimwear and beachwear collections full of easy-to-wear silhouettes and stimulating prints for a belissima beach-ready look.

    Fashion editors choose …




    2. Diesel

    Model of Italian clothing brands wearing Diesel

    (Image credit: Diesel)

    An Italian brand with denim at its heart is the favorite brand of the 90s, Diesel. The brand was launched in 1978 but really hit its peak in the ’90s, when it seemed like every cool girl was donning a pair of aged Diesel jeans. Their denim collection is still a worthwhile investment today with the added benefit of adapting to a more sustainable manufacturing with less water and chemicals, which was less common in the 90s. In addition to the best jeans, the brand’s flagship products include quilted bomber jackets, vinyl skirts and logo-embellished knits, all with a 90s cool vibe.

    Fashion editors choose …




    3. Gucci

    Model of Italian clothing brands on the Gucci runway

    (Image credit: Getty)

    We couldn’t take an overview of Italian clothing brands without mentioning the power that Gucci is. From the finest Gucci bags to their eclectic suits adorned by Harry Styles, Gucci is one of the most coveted designer brands. Although they carry the designer price, they are bullion coins that are built to last. Check out their signature geek-chic designs and plentiful logos, because if you wear Gucci you want everyone to know it.

    Fashion editors choose …




    4. Miss sixty

    Model of Italian clothing brands wearing Miss Sixty

    (Image credit: Miss Sixty)

    Miss Sixty supplied us with many low rise jeans in the early 2000s and we are delighted to see that the Italian brand is still going strong. It was brought back into the limelight in February 2021 when model Bella Hadid campaigned for the brand and with the recent resurgence of Y2K trends, it’s definitely one to put back on your radar. Denim still plays a key role in the collection, but you can also pick up ’90s-inspired puffer jackets and cute knitwear.

    Fashion editors choose …




    5. Prada

    Models of Italian clothing brands on the Prada catwalk

    (Image credit: Getty)

    Prada has to be one of the most iconic Italian fashion brands. From its finest designer bags to its elegant ready-to-wear collection, Prada exudes feminine elegance that is sure to elevate the everyday. Founded in 1913, the granddaughter of the original founder, Miuccia Prada, runs the luxury fashion house and propelled it to new heights. Creating trends rather than following them, Prada is renowned for creating future classics that define an era of fashion.

    Fashion editors choose …




    read more
    Fashion brand

    Have you ever wondered what happens to the online shopping items you return? It’s not a pretty picture


    In the Nobody Denim warehouse, it’s not uncommon for mail bags to come from online shoppers who return the same jeans in multiple sizes.

    The behavior is sometimes referred to by the fashion industry as “bracketing”. This is when online shoppers hedge their bets by ordering clothes in different sizes and sending back what is wrong with them.

    It suits the consumer in an era of online shopping that has only been accelerated by a pandemic.

    But it also has an environmental impact.

    “There is definitely a culture of returns,” said Lara Cooper, Marketing Manager for Nobody Denim.

    This is not a new problem for the industry.

    Even before online shopping, returns were a problem for retail stores, and that had an environmental and business impact as well.

    Still, the consumer had to try on items before buying, which reduced behaviors such as bracketing.

    With online shopping, when items are displayed, they are often wrapped in plastic as well.

    Then there are the mail bags, swivel labels, and the less measurable environmental expense of sending items across the country and back.

    Luxury brands in particular can organize complete packaging regimes for products that include gift cards, packaging layers and embossed boxes.

    Lara Cooper of Nobody Denim urges consumers to think about the impact of their online shopping.(ABC News: Emilia Terzon)

    Most of the items are returned to Nobody Denim in the same packaging, and some may be collected.

    “We get a lot of these plastic items and binders that we ship and then get back to our hands,” Ms. Cooper said.

    “It’s up to us to decide what to do with this waste. We have partnerships with recycling companies. “

    How did returns become a problem?

    Fashion sustainability experts note that behaviors such as bracketing have become particularly prevalent when online fashion websites offer low-cost items, free shipping, and free returns.

    Some of the biggest names offering these deals in Australia are Asos and The Iconic. Neither of them disclose their rate of return.

    No one Denim has tackled the problem by forcing consumers to pay for their own returns.

    He also put sizing apps on his website.

    hands touching a phone with icons on the screen asking people what body size they feel
    Nobody Denim uses an app on their website to help online shoppers shop for clothes that fit them. (ABC News: Emilia Terzon)

    Its co-founder, John Condilis, says the brand, which makes their clothes in Melbourne, take pride in the quality and believe that it keeps people from wanting to return them.

    “We are working on fairly low margins just that everything is made in Australia,” he says.

    “It’s more important to us than giving a lot of free feedback.”

    In doing so, the company lowered its return rate to single digits.

    a man in a black top and pants in a workshop
    John Condilis of Nobody Denim says the fashion brand is on a “sustainability journey”.(ABC News: Emilia Terzon)

    The company has also already implemented simple measures such as the phasing out of purchase orders in online sales, now digital.

    It is also studying the replacement of all its packaging with compostable bags. However, this is going to be an additional expense.

    “This is approximately three to four times the cost of our current packaging materials,” said Mr. Condilis.

    The company can also only control the packaging and return policy of the products it sells directly through its own website. It also sells through The Iconic which dictates its own packaging and return policies.

    a plastic bag with the words
    The Iconic is one of the largest online fashion sites in Australia.(ABC News: Emilia Terzon)

    In a statement, a spokesperson for The Iconic said the company’s packaging was made from recycled materials. They say the company has ruled out compostable packaging for now.

    “Most customers in Australia and New Zealand do not have access to home composting or commercial composting services,” the spokesperson said.

    “This means that the packaging would likely end up in a landfill or in the flexible plastics recycling stream, compromising its recycling potential. That’s why we landed on our 100% recycled post-consumer plastic bags.

    “For returned items that need to be repackaged, we are currently in the process of switching to poly bags made from 100% recycled plastic. These bags can also be recycled and collected again. “

    a brown bag with the words 'I'm a real bag of dirt'
    Fashion brands are trying to improve their environmental impact.(ABC News: Emilia Terzon)

    This year, the Australian government helped launch an industry initiative called the Australian Packaging Covenant. This is a voluntary code that retailers and brands can adhere to and commit to reducing their environmental impact.

    The Iconic is one of the signatories. However, the code is not legally binding and many major online fashion websites, including UK-owned Asos, are not on the list of signatories.

    In a statement, an Asos spokesperson said the company’s packaging contained up to 90 percent recycled plastic. He says he works with suppliers to recycle any packaging he collects on returns.

    And what about the actual clothes?

    Understanding what happens to our fashion returns online is even more complicated.

    Nobody Denim claims that the vast majority of what it receives from online shoppers arrives in good condition and can be resold.

    But sometimes things come back soiled or torn. Mr Condilis says that if they cannot be brought down to perfect quality, they are either sold at the company’s factory outlet or sent to charity.

    postage bags with 'denim person' on them
    Nobody Denim has reduced its return rate with a series of measures.(ABC News: Emilia Terzon)

    Aleasha McCallion, fashion sustainability expert at the Monash Sustainable Development Institute, says this is a common protocol for Australian fashion brands.

    “This is why it is really important that [online returns] come back in the best possible conditions, ”she said.

    “Because otherwise they end up wasting seconds and are often reduced and potentially wasted. “

    Asos claims that only 3% of its returns cannot be resold after inspection, cleaning and repair processes.

    “When that happens, we either sell the product to second-seller markets so that it can be reused elsewhere, or we recycle it so that it can be made into something new,” his spokesperson said. .

    However, Ms McCallion is concerned that there are no strict rules on what happens to unsold clothing in Australia.

    “We don’t necessarily know what’s going on in landfills,” she says.

    “We don’t want to make all of these beautiful things just to just go to landfill and not even be used.

    “We should be concerned about that because we are actually overproducing and using everything less. And textiles have been fundamentally undervalued and neglected.”

    a woman with glasses in front of a shopping mall
    Aleasha McCallion of Monash University is concerned that there are no hard and fast rules for what happens to online shopping returns.(ABC News: Emilia Terzon)

    Ms McCallion believes the problem was created by both businesses and consumers.

    “We’re all in the same boat. We’re in a symbiotic relationship,” she says.

    “Businesses want to stay competitive and want to provide great options for their customers, and customers want to have choice. And through that, we’ve just collectively created a waste problem.”

    Back at Nobody Denim, Lara Cooper urges people to think twice before a post-Christmas sales period that will likely be largely online rather than in-store.

    “Before you are happy with the clicks, you have to ask yourself if you really need them,” says Ms. Cooper.


    read more
    Fashion style

    Do you know where your sweater comes from?


    A little less than ten years ago, I wrote a column about an amazing new initiative, courtesy of Fendi, called Pesce d’Aprile, in which a customer could go to a crocodile farm in Singapore, select the reptile. from which her purse would be made and then track her progress via an app. Billed as the fashion equivalent of “know your food”, it was the first of its kind.

    It was also entirely invented (by me): an April Fool’s Day invented to underline how far fashion brands would be willing to differentiate themselves – and the fact that, more and more, customers are interested in the origin of their products.

    Except now, finally, the joke is on me.

    Loro Piana, the luxury brand known for its lavish and understated knits that appear to have been woven from liquidated banknotes, has embarked on a program that will allow customers to retrace every step of the production of one of its baby goat cashmere sweaters. tidy.

    It may sound simple: how can a brand not know exactly where and how its products are made? Yet the fashion supply chain is so complicated, with its many moving parts spread across so many countries and processes, that for most of us the origin stories of our clothes are almost entirely opaque.

    “We think companies know where things are coming from, and in fact, many companies lost this ability quite a long time ago,” said Maxine Bédat, founder of the New Standard Institute, a nonprofit founded to define and create a framework for fashion sustainability claims. “The more products you add to your offering, the more diffuse and complicated the manufacturing becomes, and as a result, it is very rare today for fashion companies to be able to simultaneously trace all of their chains. procurement and be prepared to disclose it. “

    Consider the fact that an average merino wool sweater will travel 30,000 kilometers in its production before reaching store shelves, according to Bamford, the British farm-to-table luxury brand.

    It is of course easier to retrace this journey if a brand is small enough to do everything itself or if a new brand is built for the sake of transparency. But few founders thought so a decade ago, and almost no brand owns every step of the creative process, from farm to finished product.

    For the consumer looking for a holiday gift, this means that it is extremely difficult to know, when you browse the shelves for the perfect chunky knit or cozy scarf, if what you see has. been done responsibly, with environmental and social factors in listening.

    That’s why, two years ago, Loro Piana, which was acquired by LVMH for $ 2.6 billion in 2013, decided to narrow down its processes so that it can now include a garment label telling buyers potentials that “this knitting comes from a ball that was taken in that specific region that year or that month of that year,” said Fabio d’Angelantonio, the former general manager of Loro Piana (he has was replaced at the end of October by Damien Bertrand). And this bullet was born on the back of this herd.

    The project was introduced earlier this year with Loro Piana’s vicuna products and will be expanded to include cashmere and baby cashmere, the company’s biggest sellers. Since the average Loro Piana cashmere sweater will hit around 100 hands in at least three countries as it travels from Mongolia to Italy to its final store, and involves more than 13 different processes on a period of 18 months to two years. , it was not an easy task.

    Arguably such traceability has only been possible because the luxury brand has the … well, the luxury, to know its breeders – it sources, spins, weaves and finishes cashmere since 1924 – and because its extremely well-off clients are willing to pay for the information. And Loro Piana is betting that this will become more and more of the fashion value proposition. That each physical gift must also bring with it the gift of knowledge.

    Instead of the runoff economy, think of it as the runoff transparency. Here is how it starts.


    In early spring, cashmere collection begins in Inner Mongolia, northern China and Mongolia. In many cases, breeders have worked with Loro Piana for generations. The process only takes place once a year.

    Goats have nature to thank for their annual cut. Cashmere goats are double-coated animals, which means that they produce two types of hair: outer and sub-polar. The fleece protects the goats from the extremely cold temperatures in the area and begins to grow in September and October, when temperatures start to drop. In May, the fleece has reached its full potential and is ready to be picked up by the shepherds. The goats don’t lose much, the fleece would fall off naturally.

    Fun fact: all cashmere is wool, but not all wool is cashmere. Wool is a catch-all term used to describe the soft undercoat of certain animals (sheep, alpacas, goats, etc.). Cashmere specifically refers to the highly prized fiber of cashmere and certain other breeds of goats.

    Throughout the region, herders like Ha Si Ba Gen make a living raising and keeping goats. The country of Mongolia produces a third of the world’s cashmere, and luxury fabric accounts for 40 percent of the country’s non-mineral exports.

    Animal and labor conditions are verified by “accredited third parties,” a representative for Loro Piana told The Times. After all, as Mr. d’Angelantonio, the former CEO of the company, said, it was in everyone’s best interests to maintain excellent conditions. “The wool of a happy sheep is better wool than a very stressed sheep,” he said.

    When the haircuts are done, the ranchers usually sell the wool to a third-party collector, who will then sell the materials – a blend of cashmere wool from dozens, if not hundreds, of local farms – to various brands. In this case, the cashmere is delivered to Alashan Zuo Qi Dia Li Cashmere in Inner Mongolia, a third party “cooperation” partner in Loro Piana’s production chain since 2005. There the wool is cleaned and inspected.

    Although Loro Piana has considered building her own facility in Inner Mongolia, she has instead forged long-term relationships with local partners. A representative of the company explained that it looked for a production unit in China suited to its specific needs, but the difficulties of operating there as a foreign company proved to be insurmountable. As a result, Alashan Zuo Qi Dia Li Cashmere plays a key role in the creation of Loro Piana garments, taking responsibility for the first cleaning cycle before the wool even leaves the area.

    From there, the cleaned cashmere is trucked to Beijing or Ulaanbaatar, the capital of Mongolia, for rigorous quality control testing. Insightful eyes check the casual dark hair tucked away in the white wool. (These hairs cannot be dyed and are more difficult to spot and remove later.) Then, the cashmere bales are transported to a laboratory in Roccapietra, Italy, (population: 646) for another round of testing. quality.

    Next stop: the Loro Piana factory in Quarona, Italy, founded by the Loro Piana family in 1924. The batches (an industrial measure) of cashmere are transferred to a mixing machine, which opens the fibers and flattens them for the first time. This process allows for easier handling.

    After being carded (disentangled and cleaned), the fibers are loaded into a spinning machine. Simply put, this is where the fibers become yarn and the yarn becomes fabric.

    Now the yarn is ready to color. Loro Piana uses proprietary dye formulations for his clothes.

    The actual garments are finally ready for manufacture, a process that is usually carried out by state-of-the-art knitting machines. Once the clothes are finished, they are inspected by expert eyes. Finally, they are packaged for distribution to Loro Piana’s 178 physical stores, e-commerce channels, and various retail partners.

    The time between collecting a baby goat underwear and landing a sweater on a store shelf can be up to two years. Loro Piana officials estimate that more than a hundred hands can play a role in the creation of a garment. A Loro Piana cashmere sweater typically starts at $ 1,000, and more complicated styles cost between $ 2,000 and $ 3,000. And goats grow back their hair.


    read more
    Fashion brand

    Flipkart Partners with Hopscotch to Operate Branded Children’s Fashion Segment


    Flipkart, which is a local e-commerce marketplace, announced a partnership with Hopscotch, one of India’s leading children’s fashion brands, as it continues to create opportunities in the branded children’s fashion segment within the group. 0-14 year olds. The e-commerce platform will make a wide range of Hopscotch’s branded children’s clothing available across the country as parents continue to trust e-commerce for their shopping needs.

    Over the past year, the e-commerce brand has experienced 60% year-over-year growth in the branded children’s fashion segment, with a majority of new customers coming from Tier II cities and beyond. The majority of customers who buy designer children’s clothing on the platform today tend to be in the 25-40 age group. This age group is more aware of the composition of fabrics and designer clothes for children.

    “When it comes to shopping for kids’ fashion, parents don’t want to compromise on quality and we have seen a growing affinity for trusted brands not only in the subways, but also in areas of the city. level II. At Flipkart, we have focused on the children’s fashion segment, which has helped us to triple our business over the past 2 years, with growth mostly driven by new customers, ”said Nishit Garg, vice president of Flipkart Fashion.

    With this partnership, the e-commerce brand has enriched its brand portfolio and continues to deepen its value proposition.

    “When shopping for children, trust and safety play a key role and we continue to meet this demand with the best product selection from the largest number of vendors and partner brands. The launch of Hopscotch is in line with this and we believe their high quality children’s fashion products will provide immense value from a choice perspective, ”Garg added.

    Over the years, buyers of children’s fashion have constantly searched for better quality, a variety of designs, more options to choose from, and a range of price options. With a growing number of online shoppers looking for a convenient shopping experience emphasizing affordable fashion without compromising on quality and style, the launch of Hopscotch on Flipkart offers a wide selection of the latest. children’s fashion to millions of consumers. Hopscotch specializes in selecting the hottest and most fashionable head-to-toe looks for infants, toddlers and preschoolers, through an amalgamation of style and function.

    “With increasing exposure to the latest trends, Indian parents continue to seek out cutting-edge choices for their children that also offer great value for money. Seasonal collections are in high demand, especially in Tier II and Tier III cities, but access is limited. Hopscotch fills this void by offering the trendiest children’s fashion catalog at the most affordable prices. Our partnership with Flipkart will further enable us to reach millions of these consumers across the country, ”said Rahul Anand, Founder and CEO of Hopscotch.


    read more
    Fashion brand

    Bewearcy in the US helps fashion brands embrace the circular economy


    US-based Bewearcy helps fashion brands enter the circular economy and build customer loyalty by offering them purchase credit in exchange for pre-loved garments. Bewearcy believes that a new exchange service will make it easy for customers to give away their old clothes and renew the wardrobes of their favorite fashion brands.

    Along with fashion companies, Bewearcy helps embrace the core value of sustainability and simultaneously increases average revenue by 68% and customer retention rate by 77%, Bewearcy said in a press release.

    “The key idea behind this was to merge the resale and retail markets and provide an opportunity for brands to go green and consumers to easily renew their wardrobes,” said Ivan Cherkachin, founder of Bewearcy.

    US-based Bewearcy helps fashion brands enter the circular economy and build customer loyalty by offering them purchase credit in exchange for pre-loved garments. Bewearcy believes that a new exchange service will make it easy for customers to give away their old clothes and renew the wardrobes of their favorite fashion brands.

    As an advocate for change, Bewearcy wants to encourage more conscious consumer behavior by integrating new purchases into the circular model. Considering that the resale process can be tedious and not always rewarding, Bewearcy takes full responsibility for customers to collect, dry wash and bring old clothes to market in exchange for purchase credit from partner brands. A purchase credit can be used as a discount and equals 30-50% off the next purchase. With just one integration, Bewearcy helps fashion brands become more sustainable, gain new customers and retain old ones, the statement added.

    The startup was launched in 2020 by Ivan Cherkashin and Oleg Abramov and recently completed the $ 420,000 investment round. Successfully collaborating with medium and upper medium fashion brands in Russia, Bewearcy now plans to expand. Using Bewearcy is neat and straightforward: the service unites consumers, brands and second-hand markets, providing an effortless and beneficial way to increase sustainability in fashion retail.

    Fibre2Fashion Press Office (RR)


    read more
    Fashion brand

    Kate Middleton and Meghan Markle’s Favorite Sustainable Fashion Brands


    Courtesy / Getty

    Queen Elizabeth and her offspring may be known for their fancy dresses, bespoke suits and opulent jewelry, but despite the grandeur, the wardrobes of the British Royal Family are quite eco-friendly. For one thing, almost every member of the royal family is known to repeat outfits, which in itself is sustainable (reduce, reuse, to recycle). Prince Charles hates waste of all kinds and has even tried his own sustainable fashion line. As for Princess Diana, not only has she re-dressed some outfits, but the Princess of Wales has even had a few pieces remade in completely new designs (recycling!). For her wedding day, Princess Beatrice’s dress and tiara were on loan from the Queen’s closet, and she repainted the shoes she wore to William and Kate’s wedding. The late Prince Philip is said to have worn the same pair of black shoes for more than 70 years. And in 2019, the Queen announced that she would no longer wear real fur.

    But when it comes to fashion, no royal family is more under scrutiny than Kate Middleton and Meghan Markle, both of whom influence style on a global scale. When you see one of them wearing something, it is almost certain that it will sell out immediately. It’s a responsibility the two duchesses take seriously, as they have each used their fashions to make statements about the types of brands they support. Here, find some of Kate and Meghan’s favorite sustainable and ethical fashion brands.

    Advertising – Continue Reading Below

    1

    Beulah London

    This ethical London-based brand is behind some of Kate’s most popular looks, like this dress she wore in September 2020. The brand is dedicated to fighting human trafficking and exploitation by work. The Duchess of Cambridge has also been seen wearing other Beulah items including their Yahvi dress and Ahana Blush dress.

    2

    Stella mccartney

    McCartney is one of Middleton’s most worn designers, and this blue dress is one of the pieces she recycles most often. By focusing on environmentally friendly materials and technologies, as well as a transparent supply chain, Stella McCartney has placed sustainability at the forefront of her mission since the brand’s inception in 2001.

    3

    Stella mccartney

    Of course, Meghan is also a big fan of Stella McCartney. She’s worn the designer on several occasions, but most notably when she was stunned in a bespoke McCartney gown on her wedding day to Prince Harry. After the dress went viral, McCartney rethought the style using a plant-based textile and made it available to customers.

    6

    by Rothy

    Meghan has worn these shoes, Rothy’s The Point, on several occasions, such as during her trip with Prince Harry to Melbourne in October 2018. The washable flat shoes are made with recycled materials in Rothy’s sustainable workshop.

    ten

    Reformation

    The Duchess of Sussex’s closet also holds a fair share of Reformation pieces, including this dress, which she wore during a visit to Fraser Island in October 2018. The Reformation brand was literally founded on sustainability and ethical practices. ; they are already climate neutral and have committed to being climate positive by 2025.

    12

    Daniella Draper

    Members of the royal family are certainly no strangers to jewelry with special meanings. This is the case of Kate’s Trio Diamond Midnight Moon necklace, which features the first initial of each of her children’s first names, by Daniella Draper. The Duchess of Cambridge favors the necklace and has worn it on several occasions, such as during this appearance in January 2020. From the metals they use to the suppliers they work with, sustainability is a central value at Daniella Draper.

    13

    Véja

    Any royal observer will recognize these sneakers from Veja, which frequently adorn the feet of Meghan, Kate and even Princess Beatrice. The brand participates in fair business practices, transparent supply chains and uses ethically sourced and recycled materials.

    FOLLOWING: 29 photos of the royal family wearing sneakers

    14

    Maggie Marilyn

    During a visit to Courtenay Creative in Wellington, Meghan Markle chose an ethically crafted blazer dress from New Zealand designer Maggie Marilyn. The label practices sustainability in multiple ways, including using materials that meet the Global Organic Textile Standard and compostable packaging.

    15

    Theory

    Theory is an American fashion brand beloved (even by the royal family) for its forward-thinking styles, ethical sourcing and sustainable manufacturing. Meghan wore this off-the-shoulder checkered top on a trip to Cardiff Castle.

    This content is created and maintained by a third party, and imported to this page to help users provide their email addresses. You may be able to find more information about this and other similar content on piano.io

    Advertising – Continue Reading Below


    read more
    Fashion style

    How did Balenciaga become so popular among fashion enthusiasts?


    Balenciaga climbs to the top.

    After reigning supreme for months, the Gucci house has been relegated to second place among the most popular fashion brands, overthrown by Balenciaga. A return to haute couture and a multitude of daring – and avant-garde – collaborations paved the way for this luxury brand to (re) conquer the hearts of fashion fans, notably driven by the notoriously hard-to-satisfy Gen Z.

    Balenciaga seems to attract as much fascination as it does criticism, in large part thanks to a marketing strategy that can only be described as daring, if not totally crazy. Still, the fashion house is said to be the talk of the world to the point of becoming the most popular brand in the latest Lyst * report on trends and flagship brands for Q3 2021. The brand, led by Georgian Designer and founder of Vetements Demna Gvasalia has climbed five places in a few months to challenge Gucci, another particularly popular brand of Generation Z, which had until then been the undisputed leader of the ranking.

    Fortnite, Simpsons, Kanye West

    Although Balenciaga has always been a popular brand, its popularity continues to grow day by day. This rise was undoubtedly stimulated by the brand’s great comeback in haute couture last July – after about half a century of absence – and has grown steadily since the fall, with projects all more daring than the others. At the end of September, the fashion house unleashed social networks by announcing a collaboration with “Fortnite”, one of the most popular video games in the world, offering players the possibility of obtaining virtual Balenciaga fashion outfits and accessories, and, by extension, confirming the growing interest of luxury houses in Generation Z.

    A few days later, the French fashion house struck again. During the presentation of its spring-summer 2022 collection at Paris Fashion Week, the brand released an unprecedented episode of “The Simpsons”, making Marge, Homer, Bart, Lisa and the rest of the gang the ambassadors of its last. looks. It was the world of luxury making a foray into pop culture – or vice versa – and an initiative that landed with full impact. And this mix of genres and cultures is an integral part of Balenciaga’s winning strategy. Indeed, the brand has understood that Generation Z, the new privileged target of luxury houses, does not want lockers or stereotypes.

    As if to seal his success, it now seems a plethora of celebrities swear by Balenciaga – or almost. From Kim Kardashian to Rihanna to Kanye West – or Ye by her new name – the fashion house can count on a five-star cast to showcase its outfits. The brand’s success at the last MET Gala shows that Balenciaga is everywhere on the red carpet. Not to mention Balenciaga’s collaboration with the same Kanye “Ye” West when “Donda” came out. These bets may seem crazy at first glance, but they are winning on all fronts, as the luxury house has clearly never been so popular.

    An ode to color and sportswear

    According to The Lyst Index, Gucci is now the second most popular brand, ahead of Dior, Prada, Louis Vuitton, Nike, Bottega Veneta, Versace, Fendi and Saint Laurent. Dolce & Gabbana returns to the Top 20, closing the ranking.

    Fendi x Versace (Photo <a class=credit: Pier Nicola Bruno)” width=”1024″ height=”536″ srcset=”https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-1024×536.jpeg 1024w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-806×422.jpeg 806w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-768×402.jpeg 768w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-1536×803.jpeg 1536w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-1600×837.jpeg 1600w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-500×261.jpeg 500w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-800×418.jpeg 800w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno-1000×523.jpeg 1000w, https://cdn.lifestyleasia.com/wp-content/uploads/sites/5/2021/09/27174445/fendi-versace-Pier-Nicola-Bruno.jpeg 1610w” sizes=”(max-width: 1024px) 100vw, 1024px”/>
    Fendi x Versace (Photo credit: Pier Nicola Bruno)

    From July to September – a period marked by a return to a relatively normal life in many countries – trends were dominated by colorful pieces, sportswear-inspired clothing and a strong interest in accessories of all kinds. Prada’s raffia tote bag topped the list of most popular women’s items, followed by Versace’s Medusa Aevitas platform shoes in hot pink and terrycloth slides from Bottega Veneta. On the men’s side, the Adidas Yeezy sneakers remain uncontested at the top of the rankings, and more specifically the Yeezy Foam Runner, with searches up 411%.

    * Lyst analyzed the online behavior of its 150 million consumers who search, browse and buy fashion items from 17,000 brands and online stores. The Lyst Index methodology takes into account consumer behavior on the platform, including conversion and sale rates. The study also takes into account Google searches, social media mentions and global engagement statistics over a three-month period.

    _______________________________________________________________________________________________

    Images of heroes and stars of Balenciaga. The story is published via AFP Relaxnews



    read more
    Fashion style

    A treasure trove of fashion history


    Tom McEvoy never intended to be a fashion historian. It was only through a series of fluids that the photographer fell in love with the brands – long gone and often forgotten – that were once the heart and beat of Melbourne’s thriving fashion industry before the 1980s. .

    Today Tom collects, hosts and shares their stories as a temple keeper, but not too long ago he just wanted to be a photographer. Or a screenwriter. Or maybe an archaeologist …

    “It really started because I’ve always loved taking photographs,” he says. “Then one thing led to another …”

    In college, Tom tampered with his project photographs with odd chemicals, hot irons, butter, inks, anything for an experimental effect; “to create new organic textures and color distortions”.

    The results were intriguing, often charming, but most important to Tom – and here begins the series of strokes of luck mentioned earlier – which can be traced back to the hand-coloring techniques used by black and white photographers in the early 20th century. century. “Of course,” Tom remembers, “I was drawn to those times.”

    Naturally. In fact, Tom was so drawn that he started photographing and then hand coloring in the same photographic style as the fashion editorials and commercials of the early 20th century. “I shot ‘ghost’ editorials for labels that no longer existed,” he says, “I would even put the watermark of the labels on the photographs instead of mine.”

    His obsession with authenticity also included patterned clothing. “So I went to a vintage store,” Tom remembers. “And that was it. I started noticing the labels and was immediately sucked in by this need to know, “Who are these people?” “

    Since 2015, it has accumulated an archive of nearly seven thousand items of clothing, documents and objects mainly related to middle market brands considered too commercial to be kept by museum curators. Without Tom happily delving into their past, most would be lost in the mists …

    “I started online, couldn’t find anything, I went to Google Journals, then (the National Library of Australia’s free journal resource) Trove.” (The story) was so huge and deep that I couldn’t stop … “

    One day, a stunning 1950s dress posted online led to a meeting with its original designer, legendary fashion designer Elvie Hill. She was approaching her 100th year, still as crisp and sleek as she had ever been in her prime. Tom and Elvie hit it off.

    Later, an article in The Age journal about their friendship broke another obstacle to Tom’s research. “People started calling,” he said, “Machinists, parents, friends..Debra Dascal, Simon Shinberg’s daughter, Jill Kemelfield …”

    Tom will later present a retrospective of Shinberg’s work with Debra and restore a historic black and white photograph of Jill Kemelfield’s 1954 entry into Melbourne’s Dress of the Year with the delicate addition of her cool aqua color from ‘origin (photo).

    Tom found himself entangled in Melbourne’s fashion history as he met and treated his aging characters for stories born from Flinders Lane when he buzzed and rattled with sewing machines and racks of dresses rolling on cobbled to waiting trucks, or workshops and factories dotted across the ‘burbs – Collingwood, Brunswick, South Yarra – buzzing with the age-old tailoring and tailoring skills of the New Australians.

    “If you found a family,” said Tom, “they would know other families, and they would know others, and they would know …”

    Its list of historic brands and fashion houses is growing. “When I met a guy called Neville Singh for example, a designer for Mr. Simon, he put me on others that he had also worked for: McWhirters, Deons, Ricki Reed, Zora, Gala Gowns, Louis Feraud, Fiorucci … “

    Eventually, Tom mapped out a sort of “landscape” and a mid to high end hierarchy of Australian brands. “I started to focus on the concept of the fashion house in particular,” says Tom. “Like, (the house of) Lucas in the 1800s and the House of Shaving in the early 1900s …”

    From the mountains of historical documents, Tom pulled out a 1911 record for fashion designer Charles Osbourn Shave whose fashion house would thrive for six decades. “He talks about the creativity of Melbourne,” he says, “and how its fashion scene is easily on par with Paris and London …”

    Tom’s ultimate dilemma now that his historical archives grow like a living being, is what to do with it, how to share his precious wealth of brands: Hall Ludlow, Mr. Anthony, Merco Davron, Hartnell of Melbourne, Noeleen King, Van Roth , Ecstacy Creations, Leon Haskin, thousands more. “I would like to present a lot of my research so that younger cultures can play an interactive role. “

    He is currently studying his master’s degree but is also playing with the idea, once it is completed, of developing a digital ‘loot-shooter’ style of play with color-coded treasure values ​​assigned to historic Australian fashion brands. “For example, if you find a piece of clothing from Maison du Rasage – and none exist to my knowledge – it’s mythical. It would certainly glow gold!”

    For updates on Tom’s research and findings as a fashion anthropologist: www.instagram.com/tomlephoto.



    read more
    Fashion brand

    Lumber + Salt Expands Purposely Reused Vision Across North Fork


    One afternoon, the Lumber + Salt salvage and antique shop on Sound Avenue in Jamesport had among its wares: a six-foot-tall vintage bookbinding press, tiny porcelain doll heads displayed in wine glasses , oxidized copper door frames from the Savoy Hotel in London. , metal cutouts to create puzzles, stacked fireplace hearths of indeterminate age, a textile roller lamp, primitive carved heads and around a thousand other eclectic objects – all with a rustic patina and a mysterious past.

    In the hands of people less creative than business partners John Mazur and Brooke Cantone, these esoteric discoveries can seem confusing at best. But the duo knows how to integrate their “raw and refined” aesthetic into everything they do. Their retailsourcing-architecture-design-branding business is the ultimate multi-hyphenate – a growing operation known to revamp some of the coolest interiors and exteriors in and around North Fork.

    Lumber + Salt has also been busy developing its own lifestyle brand, including creative collaborations with like-minded taste makers in the region, as well as a cafe, farmer’s market and greenhouse in the works.

    A highly conceptual designer, Mazur is wary of Lumber + Salt being cataloged as one thing, because the whole is greater than the sum of its parts. “What we do is creative design,” said the artist, who offers to sketch out his ideas rather than trying to put them into words. “We are introducing unique hardware solutions and the integration of objects into an overall plan,” he said. “It’s about creatively rethinking new ways of approaching spaces and how the client’s lifestyle fits into them. We don’t just sell products; we are selling a feeling.

    Even the name Lumber + Salt is open to interpretation. It can represent land and sea, or a patina aged by time and forces swept by the sea. Or it could serve as a metaphor for the aesthetics and working style of the partners – a fusion of hard elements sprinkled with elegant touches like a chef’s finishing salt.

    If Mazur is Wood, Cantone is Salt. “We organize our spaces and then add softer touches that evoke the emotion and vibe of the brand,” said Cantone, who left the corporate fashion world of Manhattan during the pandemic and moved to full time at North Fork to help evolve his passion project into a brand in its own right. concept.

    Lumber + Salt is owned by the Mazur & Co. banner, founded by owner Mazur and Creative Director Cantone, who bring years of combined experience in retail, industrial design, fashion, art and antiques. . Mazur was previously the director and designer of an industrial and graphic design firm in Soho, specializing in branding for retail spaces. He specialized in industrial and graphic design at RIT and worked in Germany after his studies. Cantone has held leadership roles in business creation in fashion, visual merchandising, marketing and retail brand experience, with a BA in Fashion Merchandising from Philadelphia College of Textiles & Science.

    The company was originally born in 2014 as Material Objects, living on the 1291 Main Road lot in Jamesport, which Mazur still owns. Today, their salvage showroom is at 5570 Sound Ave., while the Main Road campus serves as a sort of branded showcase for Lumber + Salt, Sherwood House Vineyards (which Lumber + Salt refurbished) , William Ris Gallery (run by Cantone’s mother, Mary) and a barn at the back which houses the duo’s design studio and is also used for pop-ups and collaborations.

    “Over the past two years, we’ve really brought the brand’s voice to life. It’s been a refreshing and creative renaissance, ”Cantone said, mentioning a weekend fashion event they hosted in the barn with a fashion brand called, aptly, The Salting.

    Mazur and Cantone are excited to take the retail space to the next level, praising their new transplanted team additions.

    “Our store is now open every day, thanks to our daily manager Kenneth Montusi (and his trusted canine assistant Kali),” Cantone said, noting that Montusi has traded in the world of corporate finance for a career reinvention. on North Fork. Renowned pop artist Peter Marco (also known as Marcoart) also joins the team, she said, “adding his whimsical pop art, personality and wit to the brand’s mix. , after moving from the Lower East Side to North Fork to be part of the refreshing creative movement.

    This fall, Lumber + Salt will host pop-up weekends with like-minded designers: furniture designers, artists, ceramists, craft coffee makers and juicers, chocolatiers, flower designers, organic herbalists, winegrowers and fashion brands – who “get” the aesthetics and the ambiance. The idea, Mazur and Cantone said, is to celebrate both art and community (or community, as they put it).

    The duo can’t wait to bring their salvaged creativity to new projects and realms. “There are no more settings for us,” Cantone said. “We’re taking lumber + salt off limits!” “

    Thanks to an influx of new team members, the Lumber + Salt showroom is now open seven days a week.


    (Credit: Conor Harrigan)

    Rose Hill Vineyards

    “We hired John and Brooke in 2018 to define and redesign our tasting room with essentially a blank slate. We met them on a Monday and on Friday they came back to us with a 50 page deck with inspiration and renderings that approached the project from a truly 360 point of view! Since then, I have consulted them on every project, big or small.

    They designed our wine library from scratch and built a magnificent ceiling that looks like a barrel in the highest way. Not only do they have incredible vision, but they also reuse items in the most unexpected ways that add both character and history to our farm. John reused an old corn screen as a light fixture that often prompts guests to ask, “What is this?” ”

    Chelsea Frankel, Executive Director


    (Credit: Conor Harrigan)

    Cave & Vineyard Terre Vite

    “As lovers of Tuscany (especially Florence) we knew we wanted to replicate its old world atmosphere while creating a trendy environment, but we couldn’t express that vision. John redesigned our tasting room before our eyes with an amazing freehand sketch and Brooke came full circle in whatever we wanted, bringing the ‘old world with a new spirit’ design to life.

    The focal point of our tasting room is, of course, our large bar, supported by two pieces of vintage 1940s hardware. These pieces bring a classic apothecary vibe to the room and Brooke styled them with gorgeous drawers and pieces that really balance the whole. They also bought a vintage door from which they built the skeleton of our bar and then lined it with an antique conveyor belt!

    Since we have extremely high ceilings, they brought a piece of the top of a windmill and adorned it with a shade fit for a giant. It’s so cool to have a part of our tasting room and I constantly see our guests staring and marveling, trying to figure out what it is. Although I am obsessed with every square inch, I have to say that my favorite corner of the tasting room is the corner with the weathered tall tables. Brooke styled it with the most beautiful mirror that invokes the Medici Palace in Florence.

    – Jacqui Goodale, co-owner


    (Credit: Conor Harrigan)

    Sherwood House Wineries

    “We are working with Lumber + Salt at Sherwood House Vineyards to organize the aesthetics of the tasting room, maintaining an ever-changing environment. This spring, as guests prefer to sit outside, we asked them to reinvent the courtyard space along the east side of the property to ensure that guests sitting outside have the same experience. visual than those seated in the tasting room. The result was a custom serpentine bar that transforms into two greenhouse-inspired structures that create an intimate garden environment in which to enjoy our wines, rain or shine.

    – Ali Tuthill, Managing Director


    read more
    Fashion brand

    21 Latinx-owned beauty and fashion brands to have on your radar


    Latinx Heritage Month kicked off on September 15. While it is important to always support the brands owned by Latinx, it is especially crucial to stand up for them during a month that celebrates their many accomplishments, influences and cultural contributions. Latinx-owned beauty and fashion brands in particular – and there are a lot good ones around the world – could especially use support during this time, as they are often not equally represented and can sometimes be overlooked in the beauty and fashion industries, respectively.

    That said, a number of Latinx entrepreneurs and celebrities have launched their own beauty lines (or collaborated with existing brands for capsule collections) and have helped put Latinx beauty on the map. On the fashion front, designers like Farm Rio, Johanna Ortiz and Maria Cornejo are shaking up the industry with their new perspectives and approaches to clothing design.

    Still, there is an exciting plethora of promising new beauty and fashion brands that should be on your radar, if not already. From a skincare line that helps improve biodiversity in Costa Rica, to a CBD-infused brand that aims to cure sore feet, to a Brooklyn-based apothecary that sells the most dreamlike gifts, discover 21 beauty companies. and Latinx-owned fashion to explore, support, and keep tabs on, even beyond Latinx Heritage Month.

    1

    Marine + Vine

    Founded by Evelyn Ginossi, a former lawyer and first-generation Chilean American from California, Marine + Vine is a natural herbal body care line created in Los Angeles. The brand’s flagship product, Tahitian oil, includes a blend of Tahitian monoi (a scented elixir made from coconut oil and Tahitian gardenia petals), passion fruit oil and macadamia oil.

    Unfortunately, this skin-soothing body oil is out of stock (yes, it’s that good), but the latest launch of the brand – a luxury hand cream made from rose oil, monoi, of seaweed extract and tons of vitamins – will definitely hold you back.

    2

    Beauty of spices

    Inspired by the all-too-well-known pain that comes with a night out in heels (ugh), Mexican entrepreneur Brenda Sandoval Zorkin launched the CBD-centric skincare brand Spice Beauty. Its inaugural product? The Heel Stick, a clever solution for sore feet. Infused with 500 milligrams of CBD derived from Colorado-grown hemp, along with coconut and peppermint oil to calm inflamed skin, the formula gives you quick relief in the blink of an eye without staining your shoes. .

    Spice Beauty’s second product, a bath and body oil, contains the same amount of CBD, as well as avocado, grapeseed and sweet almond oil for a luxurious (and super calming).

    3

    Lacquer Lights

    You might recognize Kathleen Fuentes aka KathleenLights on her popular YouTube channel, where the Miami-born Cuban beauty vlogger and influencer regularly posts unboxes, reviews, and essays. In 2019, she launched her own line of nail polish called Lights Lacquer – and it’s definitely one to keep on your radar. In addition to cute nail stickers, she often launches fun seasonal collections. The latest, titled “Who Did It ?!

    4

    Natural Care Thrive

    Thrive Natural Care offers essential herbal skin care products like shaving oil, face wash, face scrub and its flagship product, Daily Defense Sunscreen Balm SPF 30. Thrive infuses its products with traditional plants rich in antioxidants from regenerative farms in Costa Rica. , such as juanilama (a mint-scented vegetable oil that has antibacterial properties) and fierrillo (a rainforest vine with healing properties).

    Sustainability is key to this brand, as these farms use native plants to improve biodiversity on degraded land while supporting local farmers.

    5

    Beauty Treslúce

    Treslúce Beauty has just been launched this year, and the colorful make-up line is already causing a sensation in the beauty space. Created by Mexican-American singer and actress Becky G, Treslúce offers makeup brushes, eyeliner, false eyelashes (as well as eyelash applicator tools and glue) and highly pigmented eyeshadow palettes with names such as “I Am Siempre Divina Palette” and “I Am Palette d’Alma.”

    6

    Dezi skin

    Another Latinx newcomer to watch out for is Dezi Skin. Founded by Mexican-American influencer, makeup artist and YouTube star Desi Perkins, the skincare brand launched in April with its vitamin C glow serum Claro Que C, and released a hydrating mist last month. for the face with a nourishing blend of vitamin C, AHA, and hyaluronic acid.

    Being a Latina in the beauty space is clearly important to Perkins; as she told Bustle in 2018, “When you find someone you can admire who has the same characteristics as you, and they make you proud to have [those features], that’s all. This is my favorite part of being a Latina in the beauty community: being able to [inspire] young Latinas to be proud of themselves. This makes [my hard work] worth it. “

    7

    Rëzo hair care

    Nubia Rëzo is a curly hair expert with over four decades in the business. Not only does she have a salon on the Upper East Side of New York City (ask for her signature “Rezo Cut” if you have curly locks) and her own training academy for aspiring hairdressers, she recently launched her own line of hair. vegan hair care.

    Targeting curly hair (natch), Rëzo Haircare contains nourishing and anti-hair loss black tea in its shampoo, conditioner, hair serum and popular Curl Define hair gel. It keeps the spirals hydrated, soft and frizz-free.

    8

    Ceremony

    In October 2020, Swedish Latina Babba C. Rivera took her experience as a marketing expert for companies like Uber, Away and her own agency, By.Babba, and launched Ceremonia, a line of hair care products. with ingredients from Latin America. . The brand is proud to merge modern hair rituals with Latinx culture to promote “hair wellness”.

    Its products – which include a milky weightless serum with castor oil, whisper butter and a Brazilian super fruit called pequi; a witch hazel and yucca shampoo; and Bustle’s Approved Guava Rescue Spray – already have a cult following.

    9

    Elaluz

    Camila Coelho’s Brazilian heritage permeates Elaluz, the beauty line recently launched by the influencer and model that spans a trio of categories: hair, skin care and makeup. The brand’s name translates to “it’s light” in Portuguese, so naturally there are a lot of products that aim to give you a glow, like the new bronzer stick (great for a glow on the go), the face palette that includes an iridescent blush, a highlighter and a bronzer, as well as an innovative night tanning cream.

    The healthy Brazilian superfoods and plant extracts – think starfruit, papaya and guarana – can be found across Elaluz’s diverse yet forward-thinking range.

    ten

    Kura skin

    If you’re struggling to navigate the sometimes intimidating and overwhelming world of skin care, consider checking out Kura Skin. The data-driven platform and subscription service founded by Latinx entrepreneur Katrina Moreno Lewis matches you to your ideal routine based on factors like your skin, environment, skin goals, and (maybe most importantly) your budget.

    After taking a survey, Kura uses an algorithm to analyze product combinations specially designed for you, and then a box arrives at your doorstep. The best part? Your personalized routine can change as often as you need to based on your own feedback and, say, the seasons. PSA: Kura offers beloved brands like Osea, Pai, and Alder New York.

    11

    Marianella

    If you live in New York, it’s worth checking out Marianella, a new apothecary with two branches in Brooklyn. (Not in the Big Apple? Don’t worry, there’s an ecommerce site, but you’ll miss the neon lights and Instagram-worthy bathroom.)

    Owned by a Venezuelan mother-son duo, the market offers a wide range of bath, home and skin care products from Marianella’s own in-house line and trendy brands like The Butcher’s Daughter and R + Co. Think artistic candles with humorous silhouettes, charcoal “body caviar” and Hawaiian black lava, and fruit-themed tea towels. Essentially, it’s a gift giver’s paradise.

    12

    Flor de Maria

    Flor de María Rivera loves shoes even before she is old enough to set foot in a kindergarten class. After working as a sports journalist for 12 years, she started a bilingual style blog to share her love of fashion. And in 2019, she launched her eponymous shoe brand Flor de María, which includes just about any style you can imagine: sandals, pumps, mules and boots. Good luck in selecting just one pair.

    13

    Maygel Coronel

    These swimsuits from the Colombian brand Maygel Coronel are true trendsetters. Between the dreamy color palettes, dramatic textures and timeless patterns and prints, even if you haven’t been planning a tropical vacation anytime soon, you’ll be ready to hit the beach once you get one of these beauties in your possession.

    14

    Rio Farm

    Nobody makes ultra bright, ultra vibrant prints like Farm Rio. Founded by Katia Barros and Marcello Bastos in Brazil almost 25 years ago, the brand is the embodiment of good vibes and sunny optimism. From whimsical floral dresses to playful jumpsuits, Farm Rio has something for everyone.

    15

    El Cholo’s child

    Shiny pearl tote bags will instantly enhance just about any ensemble, incorporating color and texture with just one simple item. We love these eye-catching color combinations and the fact that these pieces are made with recycled plastics. Durable and stylish? This is the winning pair there.

    16

    JZD

    The viral “Latina Power” t-shirt is a staple in any Latina’s closet. The pink and red palette is both playful and chic. This will be the perfect t-shirt to keep it both cute and casual while doing everyday errands.

    17

    Blush and happiness

    Because you can never have too many gold rings, why not buy a few more from the Blush and Bliss online store, owned by Latina? They just add a touch of glamor to any look, and you can stack them up depending on what kind of vibe you’re looking for.

    20

    Hija de tu Madre

    There is no doubt that gold hoops are a standard in jewelry. They make most sets ten times more dressy and help put together even the most casual looks. These gold hoops are so versatile; they are perfect for formal events, but also perfect for a classic outfit in jeans and white t-shirts.

    21

    Lights label

    When you want everyday staples that you can practically live in, this is where you should start your search. With super comfy shorts, worn tees and practical tote bags that can carry everything from your weekly run to the market, this Miami-based brand has you covered for any occasion.



    read more
    Fashion designer

    The Malagon group goes global and extends beyond Latinx fashion brands


    Camila Malagon lost both parents at the age of twenty-one. While coping with her tragic loss, she launched her fashion consulting agency representing small Latinx fashion designers and helped them enter the US retail market. Camila has a laser sense for spotting new and hot brands; she quickly built a successful business in the United States and is now making a bold decision in the global marketplace.

    Chan: When did you create Malagon Group?

    Malagon: The Malagon Group was created in 2017. I returned to Colombia after my parents passed away, intending to reconnect with my roots after growing up in the United States all my life. It was supposed to be a quick trip with plans to return to New York City, but the local designers suddenly started contacting me and asking me to help them get into American retailers. Suddenly – and unwittingly – I found myself as a consultant in Colombia. Through years of working in wholesale, public relations and my retail experience in New York City, I was fluent in the language of the industry and had relationships with many key players. It has been four years since I first moved to Colombia. I have cultivated great relationships with retail partners like Net-A-Porter, Intermix, Saks and Bloomingdales, on a professional level but more importantly, on a personal level. It was at these retailers that I presented most of the brands that I have now.

    Chan: What is the Malagon Group today?

    Malagon: Today, Malagon Group is a fashion consulting agency representing various emerging fashion brands around the world. We now have an incredible turnaround time for new clients as we are seeing results in the first half of the year. We focused on a six to eight month period of perfecting the brand and the collections before they were ready to market. When we start with a client or a new campaign, I work hand in hand with the brand, I revise the fabrics, I revise the designs with the business strategy in mind, and then my team follows up on the execution. I trust every member of our team to divide and conquer. Whether it’s in the design or even in the analysis of technology and data, everyone is together to meet the schedule we have set for ourselves.

    Chan: What was your first big break?

    Malagon: My first “big” break was to integrate three brands (Waimari, Juan De Dios & Verdelimon) into Intermix in one season, during my first year of activity.

    Chan: Do you have extension projects?

    Malagon: Yes! We are currently focused on expansion targeting Europe and West Coast markets. In October, we meet with UK’s biggest retailers such as Net-A-Porter, Matches, Selfridges, Liberty London, Browns, Harrods and many more to expand overseas distribution. And at the end of November, we are opening offices in Los Angeles to support more brands beyond Latin America from 2022. We want to have a smart approach to the fashion-tech side of the industry, by focusing on data-driven markets and trends that will ultimately enable more growth at all levels. I am constantly thinking about how to maximize creative initiatives in the fashion world. I work closely with Net Sustain, Net-A-Porter’s organized platform, to ensure that each of my brands gives back in one way or another, socially or environmentally. For example, one brand guaranteed that every swimsuit sold would result in a planted tree, or MUV’s label initiative, where the labels themselves are made from carrot seeds, so if you drop them don’t no matter where – even in New York – they will sprout. The brands I started with are very resort and swimming focused, but in a way that reflects Colombia’s strength in this category. Last February, I signed on to my first athleisure brand called MUV Active, which I’m personally very excited about. In our first season together, we asked Bandier to take over the brand with Dallas, Los Angeles and online. We will launch in mid-October. We also have Agnes glasses, which have caught the attention of major publishers and buyers around the world in a very short period of time. I hope to expand the bi-coastal offices, maintaining our Latin American brands while simultaneously developing brands from France, Dubai, the Middle East and Asian countries.

    Chan: Who are your favorite Latinx fashion designers?

    Malagon: In my world, that’s a bit of a trick question – but Carolina Herrera has always been a favorite. My mom always wore Carolina, which was my first introduction to the iconic brand. Also – I love a shirt dress, and it does the best.

    Chan: What is your philosophy for spotting new designers who will be successful? Malagon: My philosophy is to trust my instincts. I know when I see something special about the brand, even if the product isn’t something I would wear myself. I think I have a particular strength in having a very clear vision of the capabilities of each designer, and when I take on new brands within a pre-existing client category, they are unique. I don’t want to expand too much, and I hate making excessive promises, so I’m very picky about how much we take and how fast. Originally, I wanted to oversee every step of every project I’m involved in, which is, in fact, not possible for a human. In all aspects of my life, including business, I have – for better or for worse – the spirit of a perfectionist, and I love to be thoughtful. Another business philosophy is to prioritize customer and buyer relationships in a detail-oriented, organized and intimate way that makes customers feel heard and prioritized. Whether it’s meeting buyers one-on-one or with my clients at their homes, I’m not your typical CEO and you won’t see me at trade shows. I am incredibly proud of our team, our company and the progress we have made with the majority of the brands we currently represent at Malagon Group and it has been mind-blowing. I think my relationship with buyers is something that is my most valuable asset.

    Chan: How fast can a brand grow?

    Malagon: The best example I can give you is that I signed with a swimwear brand called Baobab in August 2020. They were selling to Victoria’s Secret, an account the brand got by attending a trade show, but not at other large retailers. In the past 12 months, the brand has already launched in stores like Intermix, Saks Fifth Avenue, Bloomingdales, Revolve and most recently Shopbop resulting in 260% growth and we are expanding the international distribution of the Mark. It’s that kind of growth that nourishes me and keeps me going. We have settled our turnaround time. I don’t mean to sound naive, but it’s so gratifying to see the results of our hard work. The hardest part is that I’m about to venture into uncharted territory that I don’t know as well, especially Europe. Not to mention the fact that I am now completely moving my headquarters to the West Coast. My biggest challenge right now is making sure my brands don’t feel the consequences of my move and keep growing. I want to look to the future as I start to focus on new territories. But I have to stay innovative and maintain our current success. Overall, that means my role is to change gears. It will be a challenge, but I’m excited for myself – and terrified, but I’m so happy for Malagon Group.

    Chan: What motivates you personally?

    Malagon: I always juggle responsibilities and priorities, but I also remember being grateful and celebrating every win and the team. I am also a very intuitive person and I have to remember to keep driving this boat and to keep us going.

    Chan: How did your parents influence you?

    Malagon: I inherited my dad’s work ethic, not to mention he taught me the importance of keeping my word. My mother was a strong woman who was also a role model – as far back as I can remember; I was surrounded by friends of hers – designers, models, photographers – who had a huge influence on my tastes. She was bold, elegant and not afraid to be herself. She gave me the confidence to stay true to my beliefs and not be afraid to use my voice or own my opinions. The fact that I work in fashion, especially in business, is certainly no accident. But the strength of my voice and my belief that I can do it? I owe them that.


    read more
    Fashion designer

    Super Chic Fashion Week arrives in Los Angeles for an iconic show


    The Super Chic Los Angeles Fashion Week event took place on Sunday, August 29, 2021 at the Renaissance Los Angeles Hotel. During the presentation of the track; we have seen substantial collections of fashion brands featuring a wardrobe for women, men and children. Among them were; Breathe Fashion By Snehal Velvandkar (clothing for women), Bella Fashion Designs (clothing for women, men and children) and Bindi Fashion Designs (clothing for women and children).

    Super Chic Fashion Week is a production company based in Pembroke Pines, Florida. Founded by the fashion house; Bella Fashion Designs, Super Chic Fashion Week produces a world tour for fashion in various cities in the United States, Europe and South America. Create a platform for emerging and established fashion designers to increase brand awareness at national and international trade shows.

    The models presenting the collections were; Kseniia Sokol, Gabriella Bales, Jacqueline Drexler, Jessica Carper, Nancy Chen, Jenny Guan, Mikayla Chitu, Selina Luo, Franchesca Rivera, Joyce Gao, Angela Zhang, Joseph Jones, Ethan Chang-Johnson, Felix Wang, Harrison Coronado, Rawlin Jefferson, Delbert Dai, Daisy Qin, He Yun Lang, Henry Yang, Hanee Yang, Grace Zhan, Felix Zhan, Oscar Du, Benson Du, Jonathan Xie, Sylvia Ye, Skye Ferrero, Cassidy Chang-Johnson & Saige Lopez.

    Stay up to date with the Super Chic Fashion Tour! From city to city – creating new experiences.

    Visit: www.superchicfashionweek.com for updates.

    Photography Instagram Credits: Raza Syed @angelbluephotography

    Fashion Designer / Brands Instagram Credits: Breathe Fashion By Snehal Velvandkar @snehalbreathefashion, Bella Fashion Designs @ bellafashiondesigns223 & Bindi Fashion Designs @bindifashiondesigns.

    Media contact
    Company Name: Super chic fashion week
    Contact: Media relations
    E-mail: Send an email
    Telephone: (954) 274 5600
    Country: United States
    Website: www.superchicfashionweek.com


    read more
    Fashion brand

    Phoenix sustainable fashion event spotlights eco-friendly brands


    The Arizona Sustainable Apparel Association, in partnership with Conscious Collective Co., hosted its first pop-up sustainable fashion store since the start of the COVID-19 pandemic on August 28 in Phoenix. The event provided an array of vintage vendors, independent businesses and innovative recycled clothing stores for the future of sustainable fashion.

    “We’ve spent the last year connecting and networking with different local brands,” said Madeline Dolgin, executive director of the Arizona Sustainable Apparel Association. During this time, he connected with Conscious Collective Co., who introduced him to more ethical and environmentally conscious companies.


    READ ALSO: Arizona Ranking: Top 10 Consignment Stores for 2021


    One local business in attendance at the August 28 pop-up event was Voyce Threads, a “socially conscious lifestyle brand that raises awareness for important causes,” said Founder and CEO Drew Shaw. Voyce Threads is in partnership with Teach for America Phoenix, Arizona Humane Society, Circle the City, and other nonprofits.

    Shaw said they were creating mismatched socks inspired by their nonprofit partners to start a dialogue about “the organization that’s pictured at your feet.” A portion of the proceeds from the sale of these socks goes back to their nonprofit partners in the form of a donation, Shaw said.

    Sustainable manufacturing is a top priority for Voyce Threads because it uses “yarns like recycled cotton and recycled polyester,” Shaw said. He said their maker is also a zero waste company, so leftovers from the production process are reused “to make new products that are donated to the community.”

    The area of ​​sustainability goes beyond reshaping environmental practices, as it also calls for the assessment of social practices. This can be illustrated by fair compensation for workers, ethical labor practices and philanthropy. Voyce Threads focuses on achieving both of these aspects.

    A collection of Madeline Dolgin designs was on sale at the Arizona Sustainable Apparel Association’s pop-up fashion store in Phoenix.

    Another supplier present at this event was the Tucson-based company without support, whose mission is to create clothes “for women who want to be comfortably without a bra while remaining modest,” says founder Erica Yngve.

    Yngve produces all her clothes at Sonora Points Factory, a Tucson manufacturing company that she owns. Owning his own business has given Yngve greater control over the manufacture of his clothing in an efficient and sustainable manner, according to an interview with Well done Arizona.

    Yngve said she used “a fabric made from bamboo and modal”. These fabrics have environmental benefits, in particular the low water consumption when producing modal fabrics and the potential of bamboo to be biodegradable. They were probably chosen for their breathability and silky soft qualities.

    Yet navigating the emerging world of eco-friendly fabrics has its drawbacks, as all materials have the potential to be unsustainable in one way or another. In 2018, the Environmental Protection Agency estimated that the Americans eliminated 17 million tonnes of textile waste, a number that has doubled in the last two decades.

    The production of new products can be unsustainable as it only creates more clothes that settle in landfills. The reuse and reuse of old clothes is an alternative to respecting the environment.

    When not spending her time working with the Arizona Sustainable Apparel Association, Dolgin focuses on her own upcycle fashion brand Healing Seams.

    “I mainly take old jeans that I’ve received from friends and family that have torn and can’t be worn anymore, and I find creative ways to reuse them in new clothes,” Dolgin said.

    His designs featured in recycled denim ranged from overalls to vests and everything in between.

    Dolgin said his journey with sustainable fashion stemmed from his years in the industry at university, where the negative environmental impacts of the fashion industry changed his mindset.

    She learned how the production of clothing produced around 2-8% of global greenhouse gas emissions and the hazardous chemicals used to make clothing fabrics and dyes. Pollution by these chemicals leads to about 20% of global water contamination, according to the common goal.

    “I felt like I was at a crossroads between deciding to keep going with fashion and going on business as usual… or doing something,” Dolgin said. “I chose to take the path of sustainable development.

    Dolgin said she always tried to stay involved by protesting fast fashion brands, growing her recycling business, or educating others with her podcast Growing Together. She also helps organize events and facilitate brand awareness with the Arizona Sustainable Apparel Association.

    The Arizona Sustainable Apparel Association website showcases our brands. We currently have around 25-30 brands on our account, so it’s a great resource if you’re looking to buy sustainably, ”Dolgin said.

    While the Arizona Sustainable Apparel Association has no upcoming pop-up events on the calendar, Dolgin said they will be involved in the Tempé Fashion Week. On October 2, they will showcase a lasting look on the track at ASU’s Sun Devil Stadium.


    read more
    Fashion designer

    34 Latinx-Owned Fashion Brands You Should Know About


    Although the vast majority of Latinxes pride themselves on always looking their best, even going to the corner store (because, as our mothers have anchored it in our brains, you never know what’s this will happen where “whogoing to be there), Latinx communities are not a monolithic culture. Across the diaspora there is a plethora of cultures which, yes, often overlap.

    Our rich heritage allows us to flourish in the creative fields. From a handful of brands that dominate the beauty industry and boy bands that are on every Gen Z playlist, Latinx are heading towards the mainstream, so you better get used to it.

    One way we like to incorporate the best Latinx brands is in what we wear. Whether it’s innovative knits, AOC approved sports masks, or sustainably crafted handbags, we’ve rounded up a wide range of Latinx fashion brands for you to check out.


    All products featured on Teen Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

    A Vogue teens Alum from Generation Next, Krystal Paniagua is a Puerto Rican designer whose pieces are full of meaning. Each of Paniagua’s knitted garments are intended to accentuate the wearer’s body and are designed with longevity in mind.

    Martin Across creations are handcrafted in Ecuador and showcase the landscapes and the joys of travel, which we all crave lately.

    Based between Puerto Rico and New York, Santos by Mónica produces fun and electric bags made from vegetable leather made from cactus fibers grown in Mexico. Mónica Santos Gil’s brand is focused on slow fashion and returning the resources that were used to make the products back to nature.

    Known for their bold prints and vibrant colors, this Brazilian brand is a celebrity that has been producing bright, avant-garde pieces since 1997 and they are also very environmentally conscious. Farm Rio has partnered with One Tree Planted, an organization that helps global reforestation, to donate a tree to plant in the Amazon rainforest every time you make a purchase.

    Luiny’s aesthetic is a #but. This Puerto Rican jewelry designer crafts her pieces by hand in Brooklyn, NY. Her timeless yet daringly minimalist designs that reflect her love for her travels and her organic lifestyle.

    Ethically made in Ecuador, Hera is a conscious fashion brand that prioritizes natural fibers, dyes and vintage textiles. With Isabel Prez at the helm, Hera focuses on unique and cool pieces that draw inspiration from music, culture and art.

    Made from recycled metals, Hernán Herdez is a seasonless jewelry line from Puerto Rican designer and artistic director Melissa Hernández. Formerly known as Coyote Negro, you’ve probably saved tons of her IG images in your inspiration boards.

    Founded by Kristen Gonzales and Sam Romero in 2016, Selva Negra is a ready-to-wear brand designed in a sustainable manner and with accessibility in mind. Most of the pieces cost under $ 200 and are ethically produced in downtown Los Angeles using fabrics sourced from Los Angeles, California, Japan, and Turkey.

    Annais Yucra is an emerging designer from Peru who studied fashion design at Central Saint Martins in London. Since graduating with honors, Annais Yucra has been designing pieces that rewrite our approach to fashion.

    Centered on the Latinx identity, Hija de tu Madre was founded in 2016 by Patty Delgado. In their shop you can find pieces with phrases like “Make Jefa Moves”, “Ya Guey”, “Yo quiero dinero” and of course, the iconic “Latina” hoops.

    Simonnet is not just an independent store where you can buy designer pieces from Ottolinger, Saks Potts and Tigra Tigra; it is also a ready-to-wear brand signed Simonett Pereira.

    Cuyana, these are high quality timeless pieces. Founded by Karla Gallardo and Shilpa Shah in 2011, Cuyana’s philosophy is really less is more, especially when it comes to building your capsule wardrobe.

    Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD, and resort wear, but still makes minimizing waste and prioritizing small manufacturing its primary focus. Goals.

    Yo Soy Afro Latina was created by Bianca Kathryn to empower black women within the Latinx community and remind people of the rich cultures of Latinidad.

    Victor Barragán founded his eponymous label, Barragán, in 2016. Thanks to his unique and eye-catching designs, in 2019 Barragán was recognized by Anna Wintour and the CFDA. Since then, a larger platform has allowed Victor to become a leading voice in Mexican fashion.

    Based in Mexico City, Tuza is a jewelry brand of Suzza Atala that fuses her love for sculpture and design.

    Mexican-born artist Ilse Valfré launched Valfré in 2013 and since then his unique and vibrant creations have never stopped stopping.

    Based in Brooklyn but born and raised in Mexico City, Sabrina Olivera is a fashion designer who reinvents potential clothes, fabrics and textures from a storytelling perspective. For example, his latest company is called “Soldaderas”. In it, she explores the way women fighters of the Mexican revolution dress and behave.

    Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow fashionable women’s clothing brand that showcases and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool and rubber. natural.

    Since Kare Perez’s brand, Second Wind, launched amid the pandemic in 2020, it has received press recognition and support from AOC – all thanks to its fashionable and comfortable face masks.

    Johanna Ortiz founded her eponymous brand in 2003 in Cali, Colombia and it’s all about drawing and celebrating the complexities of femininity.

    Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing basics with imaginative designs.

    Rooted in the ideals of fair labor, environmentally responsible manufacturing and social responsibility, Ética denim was founded by Agustín Ramírez in 2018 in Puebla, Mexico.

    Taking tote bags to a new level, Mayorga is a Tijuana, Mexico-based accessories brand that has taken TikTok by storm.

    Handcrafted in São Paulo since 2006, Alexandre Pavao’s creations are a maximalist’s dream. If you like to have fun with your outfits, these bags have your name all over the place.

    JZD’s Pink Latina Power Tee is the brand’s flagship piece. However, JZD is more than that. It is a lifestyle brand that builds community and celebrates the culture on a daily basis, since 2016.

    Born by Agustina Dubié in 2012, Dubié’s stylish shoes are made in Argentina and heavily influenced by the 90s. They are stylish but perfect for everyday wear.

    What started out as an Instagram account quickly grew into an organized e-commerce site for Latinx brands. Shop Latinx was started by Guatemalan / Nicaraguan Brittany Chavez in 2016 and it’s your one-stop-shop for discovering and supporting emerging Latinx talent. But that’s not all, Shop Latinx also showcased its first merchandise collection, which features a range of products such as t-shirts, tote bags and more that celebrate the Latinx community.

    Puerto Rican twin sisters Corianna and Brianna Dotson aren’t just DJs, they’re entrepreneurs too. They founded their eyewear brand, Coco and Breezy Eyewear, in 2009 and have almost instantly become popular among stylish celebrities.

    Designed by Dominican Carolyn Compress and made in the Dominican Republic, Olette is an ode to stylish comfort, durability and her Caribbean roots.

    Jomary Segarra started knitting with her grandmother at the age of seven, but it wasn’t until 2016 that she founded Yo +, an ethical brand that fuses knitwear and technology to create clothes without gender.

    Made from recycled plastic, El Cholo’s Kid is an accessories brand that gives us a glimpse into Mexican artisan culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.

    Ojo Sagrado is a slow fashion brand, known for its recycled denim, which has Mexican design and heritage as its top priorities. Founded by Jessica Gutierrez and Daniela Ruiz, both from Puebla, Ojo Sagrado prides itself on being 100% Mexican, from materials to production. The brand also operates on a zero stock basis, with make-to-order requests and worldwide shipping.

    You want more Vogue teens? Check this out:
    CNCO has created the ultimate Spanish music playlist just for you



    read more
    Fashion brand

    How global supply chains are going out of fashion


    • Benetton Shifts Production To Asia As Shipping Costs Rise
    • To boost manufacturing in Eastern Europe, Turkey and North Africa – CEO
    • Relocation helps control supply chain and shorten lead times – CEO
    • Similar issues facing many apparel and consumer sectors

    MILAN, Sept. 30 (Reuters) – Fashion brands like Benetton are increasingly turning away from global supply chains and low-cost manufacturing hubs in Asia, in a shift that could prove a lasting legacy of the COVID-19 pandemic.

    Italian Benetton is bringing production closer to his country, boosting manufacturing in Serbia, Croatia, Turkey, Tunisia and Egypt, with the aim of halving production in Asia by the end of 2022, told Reuters chief executive Massimo Renon.

    Renon provided insight into the economy behind a trend affecting much of the industry as strained supply lines pushed up costs and shipping times, undermining a business model that has proven to be popular over the past 30 years.

    “It is a strategic decision to have more control over the production process and also over transport costs,” he said, adding that the group had already transferred more than 10% of its production out of countries like Bangladesh, Vietnam, China and India this year.

    “Today, a sea container that cost between $ 1,200 and $ 1,500 can cost between $ 10,000 and $ 15,000, with no certainty as to when it will be delivered.”

    The tenfold increase in sea freight costs was due to the scarcity of available vessels, as many of them were inactive during the pandemic, as well as a resumption in consumer demand, said Renon, whose company achieves most of its sales in Europe but has shifted production to a lower level. wage countries since the early 2000s.

    This shipping dilemma is upsetting several companies in the clothing sector, and more generally in the consumer sector. Hugo Boss is also looking to bring manufacturing operations closer to its markets, for example, while more immediately Lululemon, Gap and Kohl’s say they will rely more on much more expensive air freight to avoid stockouts during the season. holidays.

    Renon, who took the helm of Benetton last year, is on a mission to revive the fortunes of the company that made a name for itself in the 1980s with its bold colors.

    He said that even though production costs remained 20% lower in Vietnam and Bangladesh compared to Mediterranean countries, this advantage was offset by longer lead times caused by supply issues.

    “From an average of 4 to 5 months, we can now reach 7 to 8 months (from Asia) given the lack of ships.

    In contrast, when the clothes are produced in Egypt, delivery to warehouses and stores in Europe can be shortened to 2 or 2 and a half months, Renon said. In the case of woolen clothing, which it produces in Serbia and Croatia, it can take just 4-5 weeks, he added.

    In these two countries, as well as in Tunisia, Benetton plans to ramp up on its own sites, while in Egypt and Turkey it is working with suppliers.

    ‘MORE THINGS GO WRONG’

    Strategies vary in the clothing industry, however. Market leader and fast-fashion pioneer Inditex, owner of Zara, bases 53% of its production relatively nearby – in its home market Spain, Portugal, Morocco and Turkey, according to its 2020 annual report.

    By comparison, its main competitor H&M relies on Asia for about 70% of its production, according to analysts. Critics of this approach say it puts the company at a disadvantage over its more nimble rivals in terms of bringing new fads to stores.

    H&M declined to comment before its quarterly results Thursday, while Inditex did not respond to a request for additional information about its supply chain.

    For those players who decide to move manufacturing closer to their markets, or “nearshoring”, the investments involved mean that there is unlikely to be a reversal in the near future.

    Consulting firm AlixPartners said the shift to more regional or even national supply chains is here to stay.

    “The more global the supply chains, the more things can and will go wrong,” he said in his COVID-19 disruption report.

    Hugo Boss new CEO Daniel Grieder said this month that he expected to produce more products closer to where they were sold in the future. He added that the company has its own manufacturing plant in Turkey, produces shoe parts in Italy and bespoke suits at its head office in Metzingen, Germany.

    “We will expand this (nearshoring) considerably. Then we will also be able to react more quickly to trends and more flexibly to bottlenecks. It is a real competitive advantage,” he told Manager Magazin.

    WATCH THE SKY

    In some countries like Vietnam, plant closures have added to the pressure. Nike, which makes about half of its shoes there, lowered its sales forecast last week and warned of delays during the holiday shopping season. Read more

    Lululemon said this month that he is working to move production out of Vietnam where possible, increasing the use of air freight and prioritizing production for major fall holiday styles so alleviate problems in its supply chain.

    Gap says it is also investing in air freight as it faces inventory delivery delays due to transportation congestion and factory closures due to a pandemic in countries from which it sources.

    It’s not cheap, however; Shipping an entire ocean container of cargo by air is more than eight times more expensive, while for small shipments it’s about five to six times more expensive than current ocean freight rates, said Judah Levine , head of research at the global freight reservation platform Freightos.

    Retailers are primarily looking to use the overhead option for smaller, higher-margin products such as clothing, computers and accessories and small household items, data from research firm Cargo Facts showed.

    There are also other factors at play in Asia’s nascent industrial drift.

    Even before COVID-19, rising labor costs in the region were shaking its low-cost luster for Western brands.

    Real wage growth around the world rose between 1.6% and 2.2% in the four years leading up to the pandemic, with growth in the Asia-Pacific and Eastern Europe regions surpassing that of the rest of the world. Europe and North America, according to the International Labor Organization. Global salary report 2020/21

    “The cost gap has narrowed considerably,” said Lorenzo Novella, director at AlixPartners in Milan specializing in the retail sector, adding that the high turnover of factory workers in China also made the level of less reliable service.

    Benetton CEO Renon said customers now also prioritize quality over price.

    “The race among clothing manufacturers for the lowest prices now seems to be secondary. Consumers are more quality conscious and want their clothes to last longer,” he said.

    For family business Benetton, based in Italy’s northeastern Veneto region, the change in production is part of an effort to return to profitability. The brand, which has around 4,000 stores including 1,500 own and the others franchised, has posted an annual loss for eight years.

    Attempts to turn the tide have been hampered by the pandemic, though Renon said the group was confident they could have a “really good Christmas” and be back in the dark soon.

    Reporting by Elisa Anzolin and Silvia Aloisi; Additional reporting by Emma Thomasson in Berlin, Corina Rodriguez in Madrid, Anna Ringstrom in Stockholm and Siddharth Cavale in Bangalore; Editing by Pravin Char

    Our Standards: Thomson Reuters Trust Principles.


    read more
    Fashion brand

    New York-based sustainable fashion brand presents eco-friendly and stylish new-age backpack at Kickstarter


    CLE’s DREAM backpack is an incredibly stylish, practical and totally eco-friendly backpack that can be carried on any occasion.

    The fashion industry, for all its pomp and glamor, is the second most polluting industry in the world. However, a handful of visionary fashion brands have taken over to enlighten the world on eco-friendly fashion which is strategically modeled to create stylish products without further harming the environment. One of them is New York-based sustainable fashion brand CLE which recently launched an advanced cruelty-free and eco-friendly backpack on Kickstarter. Entitled “DREAM Backpack”, the new-age backpack is driven by the philosophy that fashion is achievable without destroying the environment.

    The DREAM backpack is made of 100% water, chemical, and cruelty-free vegan leather. The water-based synthetic PU leather used for the backpack has many advantages over ordinary synthetic leather, such as-

    • Fully water resistant
    • Free from destructive chemicals
    • Requires no maintenance
    • Comes with a 10 year lifespan
    • Holds up to 11 lbs
    • Displays a chic leather feel

    “The fashion industry is one of the main culprits of the alarming problem of environmental pollution that we face today. Behind all the exotic leads, industry is largely responsible for 10% of carbon emissions, immense amounts of plastic waste and 20% of global wastewater. It is high time that we proactively take the necessary steps to stop the damage to the planet, otherwise the day of the apocalypse is right in front of us, ”said the spokesperson for CLE.

    “We are a sustainable fashion brand and DREAM Backpack is one of our serious efforts to protect the environment with sustainable fashion without compromising the style quotient. Our latest backpack is whatever you want in your perfect backpack – it’s smart, stylish, sturdy, comfortable, versatile enough to match any garment or occasion, and of course durable. That’s why the name, ‘DREAM Backpack’. It’s time to change.”

    The new-age backpack features a smart interior design to ensure easy organization of valuables. The internal part of the backpack includes –

    • 2 medium sized versatile elastic pockets ideal for a water bottle and umbrella
    • 2 slightly smaller open pockets for phones and other essentials
    • 1 large padded compartment for storing a laptop (13-15 “), a tablet or a diary

    The inner liner of the backpack has been sustainably created from recycled PET plastic bottles.

    Other important features of the DREAM backpack –

    • Adjustable air-cushioned shoulder straps provide ultra-comfortable fit and reduce shoulder strain
    • A sturdy loop on the top makes it easy to carry with one hand
    • Heavy-duty luggage strap ensures durability
    • Card holder features

    “Our DREAM backpack will be your perfect partner, whether you are planning a trip, going shopping or driving for a corporate meeting. It’s incredibly stylish but also durable and environmentally friendly. In other words, this is “the” backpack you’ve been waiting for all this time. From now on, we plan to start mass production, hence this Kickstarter campaign. Your generous support will allow us to bring DREAM Backpack to life and make the world a better place to live.

    Contributors will be rewarded with special Kickstarter discounts on DREAM Backpack units.

    To show your support for the campaign, please visit Kickstarter.

    Media contact
    Company Name: KEY
    City: new York
    State: new York
    Country: United States
    Website: www.kickstarter.com/projects/1587218251/dream-backpack-inspired-beyond-fashion?ref=eq6b5s


    read more
    Fashion brand

    What can we learn from Gap and Benetton’s former dominance in fashion?


    Source: Shutterstock / The Conversation.

    In 1969, Don Fisher was struggling to find the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. With his wife Doris, he opened his own store, The Gap, selling a wide selection of products that Fisher had found so difficult to buy.

    A year earlier, across the Atlantic, an Italian family business, Benetton, had opened its first boutique, entering the mass fashion market with a slightly different approach. Rather than designer clothes, Benetton started out by selling knits that they made themselves.

    From those humble beginnings, The Gap and Benetton have grown into highly successful fashion retailers. At one time, their superiority within the industry was such that they claimed to be “category killers” – chains so big that they threatened the survival of smaller competitors.

    A key feature of Category Killers – other famous examples include Toys “R” Us, Home Depot, and Staples – is the convenient availability of specific, affordable products. It is a retail format based on a clear understanding of what the customer wants and meeting that demand at low cost.

    With the announcement this summer that Gap would be closing all of its stores in the UK and Ireland, and with Benetton no longer on the cool frontier, the idea that these brands were once so dominant seems rather odd.

    But the influence of these category killers on the fashion industry today remains, with a story that is still relevant today for major current players like Primark, ASOS and Boohoo in an era of huge flux in the world. the retail landscape and immense pressure on established supply chains.

    From the start, for example, The Gap had a clear vision of its clientele. By opening the first store near San Francisco State University, Fisher wanted to appeal to students and the counterculture generation.

    To attract them, the first Gap stores also sold records, but these were quickly abandoned. Although the prices were not reduced, they were moderately and high enough to convince this core demographic to shop there.

    Benetton, meanwhile, capitalized on its initial popularity by expanding rapidly in the 1970s. Having multiple stores in a small area meant the company could dominate local markets, generate high sales volume, and effectively manage its distribution network.

    Take stock

    A key difference between Benetton’s clothing and those available from their competitors (usually department stores) were Benetton’s bright colors. Last minute dyeing of clothes allowed the company to be flexible and responsive, reacting quickly to changes in demand.

    The use of sophisticated inventory control and the organization of a network of suppliers, initially located nearby in northeastern Italy, was also critical to the success of the business. Being able to track inventory and know what was selling and where that meant Benetton could plan the store’s supply flow, while also designing and producing the clothes consumers wanted to buy.

    In the United States, The Gap was transforming the way Americans shop and dress, from Levi’s jeans to ubiquitous khakis and pocket T-shirts. The stores have been redesigned, but the focus has been on a narrow range of products at affordable prices in convenient locations. Like Benetton, Gap’s adoption of computers to control inventory was critical to their superior ability to meet customer demand.

    Of course, other retailers have sought to emulate some of these advances. In 1975, a Spanish clothing manufacturer, headed by Amancio Ortega, opened its first Zara store. Zara’s business model quickly focused on quickly meeting changing customer demand.

    Then, as the power of technology accelerated rapidly and trade barriers continued to decline, the opportunity for retailers to source cheaply from Asia increased, leading to the formation of global value chains. focused on buyers in the garment industry.

    The dizzying pace of change brought about by these developments has led to the global fashion industry as we know it today. It is fast (some would say too fast), practical and agile. Amazon has recently become the number one clothing retailer in the United States and the likes of ASOS are doing well.

    As Gap and Benetton laid the groundwork for these changes, the power of these once daring and daring radicals has waned. New blockbuster fashion brands like Reformation, Sezanne and Rapanui are likely to mingle with brick and mortar retail online, and make sustainability a central part of their offering.

    But The Gap and Benetton’s approach – solving a problem, being different, prioritizing convenience, reacting to change – deserves to be replicated for today’s industry innovators. As consumers become more aware of the environment and e-commerce accelerates further, the business acumen that has made these companies successful is unlikely to go out of fashion.The conversation

    This article is republished from The conversation under a Creative Commons license. Read the original article.


    read more
    Fashion brand

    What the new greenwashing guidelines could mean for fashion brands


    FFrom the beginning of next year, fashion brands risk finding themselves in breach of the law if they engage in

    Following its findings in early 2021 that 40% of green claims made online could mislead consumers, the Competition and Markets Authority (CMA) published the “Green Claims Code”. Based on existing consumer protection legislation and applicable to “product advertising, labeling and packaging or other accompanying information… even product names”, the Code is designed to help businesses comply with the law and to reduce the risk of misleading buyers.

    Brands now have a so-called break-in period until 2022, when the CMA will conduct a full review of misleading claims made both online and offline. While all products and services with green claims are affected, CMA must prioritize industries of greatest concern to consumers, with the fashion and textile industry at the top of the list.

    The code could be formed around the 2008 regulation on the protection of consumers against unfair trades, but no specific guidance on environmental claims existed so far. This is why shoppers are entitled to dedicated “sustainable collections” showcases or Instagram posts on “green”, “responsible” or “better for the planet” fashion brands with very little information or evidence. to back up these claims. .

    “Stakeholder demand has ensured that there is a checklist of things that organizations need to show they are working on to be considered sustainable, but many undermine it using terminology and pictures misleading in what they present to the public, ”says Tiffany Kelly, co-founder of the retail platform Beyond Bamboo.



    Until fashion brands actively measure and disclose their impacts in a reliable and transparent manner, they must be held accountable for all sustainability communication.

    Ruth MacGilp, Communications and Content Manager at Fashion Revolution

    A quick scan of UK retailer websites reveals that examples of this are not hard to find. “Make sure [cotton] is supplied in a more environmentally sustainable manner ”; “… Ensure that 100% of products and packaging are made from more sustainable or recycled materials”; and “… we are striving to make a positive change by using materials from more sustainable sources” were among the statements made by leading UK brands to prove their commitment to environmentally responsible business practices.

    Such statements seem impressive at first glance, but they leave questions unanswered. How do they make sure it comes from sustainable sources? What do they mean by sustainable source? What exactly matters as a more durable material?

    “Until fashion brands actively measure and disclose their impacts in a reliable and transparent manner, they must be held accountable for all sustainability communications,” says Ruth MacGilp, communications and content manager at Fashion Revolution. “We need legislation that supports efforts like these to prevent greenwashing… with penalties for unsubstantiated claims by big brands.”

    “For consumers to have the best chance of knowing that the clothes they buy match their values, we need to make sure that companies are telling the truth about their products and processes,” MacGilp continues. And thanks to the new guidelines, knowing what’s real and what’s greenwashing should be much easier.

    The six principles of the Green Claims Code are: statements should be true and accurate, statements should be clear and unambiguous, statements should not omit or obscure important relevant information, comparisons should be fair and meaningful, statements must take into account the full life cycle of the product or service, and claims must be substantiated.



    Greenwashing is eroding consumer confidence and means that truly sustainable brands struggle to be heard

    Tiffany Kelly, co-founder of the retail platform Beyond Bamboo.

    They may seem like basic expectations, but they risk tearing apart the way brands currently talk about sustainability. Claims like “we’re working to become more sustainable” won’t cut the mustard anymore unless they are backed up by evidence of exactly how it will happen. Using vague descriptions like “organic cotton jeans” won’t do the trick either. The marks should clearly state what percentage of the fiber is organic cotton and what the composition of the rest of the fabric is.

    Claims that a product is’ greener ‘than an anonymous comparison are removed, and the use of general terms such as’ sustainable’ or ‘eco-friendly’ is also to be considered, as the CMA says they are ‘susceptible to be considered as suggesting that a product, service, process, brand or company as a whole has a positive environmental impact. And if a business cannot prove that this is the case, it risks enforcement from bodies such as the CMA and ASA, which can involve legal proceedings and paying reparations to affected consumers.

    Until now, brands could use a single eco-friendly collection or the presence of recycled materials in a small percentage of their products as a shroud, distracting attention from overproduction, fossil fuel fabrics and endemic waste. They were able to leverage symbolic efforts to prove that they are sustainable from top to bottom. But the newly formulated expectations for evidence-based claims, clear language, meaningful comparisons, and full lifecycle considerations will expose which brands really do the job and which are only greenwashing as an exercise. public relations.

    “Greenwashing erodes consumer confidence and means that truly sustainable brands struggle to be heard,” says Kelly. “We need to make conscious consumerism as simple and authentic as possible for our customers. They must be able to believe that what we are saying is true.


    read more
    Fashion brand

    New York-based fashion brand Arch XI offers genre-less catalog


    Is shopping separated into men’s and women’s sections a thing of the past? Russ, the founder of fashion label Arch XI thinks so.

    Arch XI is one of the few fashion brands to offer a full line of products not categorized by gender. Its founder, Russ, believes that the future of retail is a shopping experience without any gender segregation.

    “We maintain a gender-neutral catalog because we believe there is no room for gender-neutral shopping in retail in the future,” said Russ.

    The New York-based store promotes fashion that can be enjoyed by anyone. With their distinctive style, Arch XI dares to introduce a new concept of luxury fashion, one that is all about comfort.

    The brand continually seeks to develop its selection of clothing with a human-centered approach. All products are designed to provide their users with features that fit into their daily lives. After experiencing comfort, Arch XI customers embrace it as their everyday fashion choice.

    The store’s Castaway slides, for example, are one of its most popular products. In some reviews, customers state that they initially purchased the item for indoor use in their home, but end up wearing them almost everywhere they go.

    Arch XI proudly specializes in sunglasses that the company calls “shades”. Its eyewear category lists premium sunglasses that feature both aesthetics and functionality.

    The Island Shades in the collection are constructed with UV400 polarized lenses and a specially designed wooden temple that is both anti-static and lightweight. On the other hand, the Watchmaster Shades showcase a unique design inspired by a Swiss watch and are available exclusively in the Arch XI online store.

    Fashionistas in search of comfort also appreciate the store’s selection of clothing. In its Shop Lifestyle category, Arch XI currently offers products such as footwear such as slippers and moon socks, sweaters, shirts, hoodies, shorts and jogging pants.

    Arch XI has a rapidly growing customer base despite opening last year in July 2020. Its Instagram account, @arch_xi, has over 16,000 users.

    Although their selection is 100% gender-neutral, a detailed size chart is available on the Arch XI website for the benefit of customers. The online store offers free shipping on all orders within the United States. Buyers have several payment options including Amex, Master Card, Visa, Apple Pay, Discover, Amazon Pay, and more.

    Arch XI is exclusively available on their website and is aimed directly at consumers.

    More information on Arch XI is available at https://archxi.com/.

    Media contact
    Company Name: Arc XI
    Contact: Russ
    E-mail: Send an email
    Country: United States
    Website: https://archxi.com/



    read more
    Fashion brand

    Six must support Latinx-owned fashion brands


    Awake NY pays homage to NYC while offering chic sportswear. (Photo courtesy of Awake NY)

    Whether you’re looking for sporty hobbies, a glamorous new outfit, or a fun new pair of shoes, it’s time to turn to the world of Latinx fashion brands. From fashion to business, the community has a big influence on what we consume on a daily basis. The creators of Latinx draw on their culture, art, traditions and history, which paved the way for a powerful fashion world.

    With the start of Latinx History Month, it’s time to leave Shein behind and begin the journey of lifelong support for Latinx fashion brands and the people who support them with these six companies.

    Kiki the Mark by Kiana Davis

    Miami-based designer Kiana Davis launched Kiki the Brand in 2017 to create swimwear that empower women of all shapes and sizes.

    “I like to wear things that make me feel sexy and confident, and that allow me to show off my body, so I want to make girls feel the same,” Davis said.

    The brand places a strong emphasis on sustainable fashion, while relying on vivid colors and patterns to make its swimwear, as well as its clothing, fun and unique. Davis sees fashion as a form of self-expression meant to flatter every individual. Fast forwarding several years, celebrities like Bella Hadid and Skai Jackson have shown love for the brand – it’s time you did too.

    Kiki the Brand can be found on Instagram @kikithebrand or via their website.

    Wake Up NY by Angelo Baque

    Former Supreme Brand Director Angelo Baque founded Awake NY. Awake NY is a streetwear brand that uses a lot of logo-based pieces. It first saw the light of day in 2012 and has a serious focus on activism for social justice. The brand has partnered with many companies, from Montclair to Reebok, while still remaining rooted in its New York heritage. The brand has even partnered with MLB to create unique collections that appeal to a wider audience. Brand independent merchandise can be found online.

    Awake NY reflects the diversity of New York City and is the place to look for menswear, streetwear, and ’90s athletic style.

    Immigrant children of Daniel Buezo and Welleh Dennis

    “For us, the mission is clear. Encourage the people you believe in, stimulate the minds you admire, energize the community you love.

    Buezo and Dennis are both first-generation Americans, and the name was created to both honor their own heritage and recognize that many people, made from different fabrics, are united as a whole by their immigrant experience. .

    The brand consists of cute hats, tote bags and athletic wear such as sweatshirts, shorts, t-shirts and sweatshirts, all branded with their uplifting messages. The brand is also working to create collaborations on socially pressing topics, such as voting, hunger, sexual orientation and love. Kids of Immigrants clothing can be purchased on the brand’s site, but their recent collaboration with Vans is featured on the Vans site.

    GRL collective by Kristine Rodriguez

    Grl Collective is a lifestyle brand founded by Latina, selling everything from prints to accessories, “for the grls who give f * ck”.

    Twenty percent of the proceeds are donated to fund the Sambhali Trust, which supports girls’ education efforts in India. Donations are also made to Black Lives Matter and RAICES Texas. Their clothing places a strong emphasis on sustainable and ethical production, including environmentally friendly packaging.

    On their website, you can find everything from designer clothes with good social messages to Topo-Chico themed candles and everything in between.

    Stray Rats by Julian Consuegra

    The Miami-based graphic and graphic streetwear brand is driven by a unique mentality. Rats are everywhere and also nowhere. They have been declared to be repugnant by society, and it takes a special kind of person to like what many don’t like.

    Stray Rats is a leading hypebeast brand, sold in drops on their website and sought after by many. It reflects an appreciation for the music, skateboarding, culture and essence of Miami. The brand has connected with an incredibly diverse range of artists and is characterized by its amalgamation of credentials expressed through creative graphics.

    Stray Rats pieces can be found at high end stores selling hypebeast pieces across the country, and are the perfect addition to your wardrobe for looking cool, supporting Latinxes, and making a statement.

    Elaluz by Camila Coelho

    Camila Coelho made her debut as a YouTuber and fashion and beauty entrepreneur. She has now amassed over 9.2 million followers on Instagram. She has now created a clean, cruelty-free makeup brand called Elaluz.

    From oil infused lip glosses to bronzing powders to blemishes on the cheeks, Elaluz has it all. The products can be purchased anywhere from major makeup retailers, such as Ulta, Net-a-Porter, and Saks Fifth Avenue.

    “No one-line beauty store, so I didn’t feel the need to build a full brand. Instead, I focused on my must-haves that I really believe in, the ones that help me bring out my beauty from within, ”Coelho said.

    The brand is committed to inclusiveness, luxury and transparency.


    read more
    French fashion

    The dirty secret of clothes is released


    Instead, due to the pandemic, she was in custody in Brooklyn when news broke that dozens of major consumer clothing brands were refusing to pay factories for completed orders. The orders represented billions of dollars and the livelihoods of legions of impoverished people, mostly women.

    “In the midst of this terrifying crisis, these really huge, profitable companies – their instinct wasn’t to protect the people who work for them, it was to screw them up,” Cline says. “It was too much.”

    She launched a campaign called #PayUp, alongside activists and others following the fashion industry, demanding that brands, including H&M and Zara, pay what they owe. Factory owners have been exceptionally open with the press about the extent of the problem, Cline says. They rarely speak ill of their customers, whose whims control the fate of factories. But in this case, what did they have to lose?

    #PayUp has gone viral. Over $ 22 billion of those unpaid bills have since been paid. But the bad taste in Cline’s mouth hasn’t gone away. For years, she had written extensively on brands’ efforts to do better on labor rights and the environment. But because fashion has largely escaped the official pollution and waste regulations that governments apply to industries such as petroleum and agriculture, clothing companies were watching and reforming themselves. Now Cline couldn’t muster even skeptical optimism.

    It was time, she thought, for fashion to stop being. And she was not alone. In recent years, awareness of fashion issues has surged like a wave in society, especially among young people. The pandemic has only accelerated the process, with injustice and environmental degradation attracting the attention they rarely received before. Now Cline and other voices – activists, writers, non-governmental organizations – are calling for change, with real rules on the industry.

    A glimpse of the future

    The social problems of clothing manufacturing, which relies on low wages and long working hours, are no secret. But what you might not know is the depth of fashion’s sustainability problem. Along with little black dresses and trendy sneakers, clothing manufacturers are producing tons of trash and oceans of contaminated water. Clothing manufacturing doubled between 2000 and 2014, and many pieces are now only worn a handful of times. Each second, the value of clothes from a garbage truck is thrown away or burned. The fashion industry is a conveyor belt transporting natural resources through landfill at breakneck speed.

    The solutions explored by the clothing brands themselves typically resemble using a pipette to put out a forest fire. Recycling cotton makes more use of the material, but recycling shortens its fibers, which must then be combined with fresh cotton to make a garment.

    The best ideas involve the concept of circularity. “This means moving to a system where we no longer extract new materials from the earth,” says Elizabeth Segran, a fashion reporter for Fast Company.

    If fashion were circular, the materials of one garment could be used to make a new garment after the first one is worn. They should be chosen from a list of materials that can be recycled endlessly. That’s a tall order at the moment, as the best-known examples are glass and aluminum, which are unlikely to be used much in clothing. And there is almost no infrastructure to do it: there are few supply chains of recyclable substances and no good way to recover the materials from the consumer.

    Still, if brands are using materials that can be recycled multiple times, but not endlessly – like the PET plastic used in water bottles, which can be used to make polyester – and if they can invest in it. infrastructure and logistics to recover and reuse their products, just as they have adapted to e-commerce over the past 15 years, there may be a way forward.

    Chloe Songer and Stuart Ahlum, founders of sneaker brand Thousand Fell, see their company as a pilot project for this potential future. Both had worked for several years for major clothing brands and kept an eye on researching new types of materials.

    “Textile vendors and factories had heard the consumer want something more sustainable,” says Ahlum, and he and Songer had seen enough textile innovations to launch a first product that matched the bill. “By that I mean better [use of] carbon, water and energy across the entire supply chain than traditional leather, traditional rubber or traditional foams, ”he says. And “we could actually recycle a lot of that stuff.”

    They chose a simple white sneaker, the kind that people could wear everyday for months on end until it was really worn out, then tossed in the trash, and designed it so that at the end of the day. its life, it can be disassembled and many of the components recycled.

    From the way Songer and Ahlum talk about materials, you can begin to see a future in which companies have endless foods of plastic or synthetic cork or vegan leather that are marketed as finished products and come back as raw materials. (The company name reflects the founders’ interest in new types of “scraps,” an old term for leather or hides.) At the end of this month, the company will launch an online system for its recycling process that will allow consumers to track the material fate of their shoes and use credits when purchasing new ones.

    This proto-circular economy is an appealing vision, but relying on companies alone to make it real is not enough, especially huge ones like Gap and Inditex, which owns Zara. “What we risk is that they are doing just enough to stop us from asking for real change,” says Cline.

    In other words, they will only leave if they are pushed. We don’t have time to wait for them to move on their own.

    Elizabeth Cline, author of “Overdressed” and “The Conscious Closet”.Keri wiginton

    Real responsibility

    In February, Segran wrote an article for Fast Company calling on Biden to appoint a fashion czar. “The fashion industry is responsible for 10% of the world’s carbon emissions,” she wrote. “It must be regulated like the other major sectors. The story sparked a movement: Activists wrote a letter signed by more than 80 groups, including fashion brands and nonprofits, urging the president to choose someone to take charge of this disaster at high speed, someone to inaugurate policies that make brands responsible for the environmental and social burdens of their products.

    Cline was one of the signatories of the letter. “Although [the United States has] a huge fashion industry and is a leader in terms of design, we don’t have a lot of breakthroughs in Washington. And at the moment, we are late in this political conversation, ”she said. “We believe that every conversation the White House has on climate, energy or sustainability or domestic manufacturing should include people from the fashion industry.”

    Elsewhere in the world, there are signs of what could be. When brands miscalculate demand, they often burn or destroy unsold clothing en masse – a practice France now has banned. The European Union’s Circular Action Plan includes another idea Cline hopes to have legs: a demand for extended producer responsibility. This would force companies to take back and recycle or otherwise treat their products once they have reached the end of their useful life. “It would be such an easy thing for the United States to adopt,” she said. The EU also plans to establish rules encouraging manufacturers to use recyclable materials.

    In addition, the EU passes human rights laws that oblige companies operating in the EU – whether it is simply having a store there or having their headquarters there – to s ” ensure that their supply chains, wherever they are in the world, meet certain standards. . If they don’t, there will be financial consequences. “This marks a big step forward from self-regulation towards real accountability for brands,” says Cline.

    In recent months in the United States, Cline has campaigned for the Garment Workers Protection Act in California, which would hold fashion brands legally responsible for ensuring workers earn at least minimum wage. She took on the role of director of policy and advocacy at Remake, an organization focused on overhauling the fashion industry, and fought for the renewal of an international agreement to protect factory workers from tailoring at work.

    Almost 10 years after Cline helped revive the consumer staples movement to extend the life of clothing, the movement has gathered pace. People are now committing on social media not to buy anything new. Younger generations are showing increasing awareness of the fashion industry waste problem. In June, online resale firm ThredUp and research firm Global Markets announced that second-hand clothing sales are expected to quintuple over the next five years. That’s fine, says Cline, but changing consumer behavior is only a small part of what’s needed.

    “My job has changed a lot over the past year,” says Cline. She now believes that instead of getting people to buy smarter or less and expect brands to reform from within, there is a need for change in the public sphere. “Instead of putting so much pressure on our consumers, we need to review what our citizens are capable of,” she says. “Which is a lot.”

    Veronique Greenwood is a science writer who frequently contributes to Ideas. Follow her on Twitter @vero_greenwood.



    read more
    Fashion brand

    Fashion brands that have signed an international agreement – WWD


    Attention remains focused on Bangladesh’s new workplace safety agreement as fashion brands and retail giants rush to reveal their support by September 1.

    At the time of publication, 80 signatories have joined the International Agreement on Health and Safety in the Textile and Clothing Industry – the successor agreement to the historic Bangladesh Accord on Building Fire Safety which was adopted in 2013 following the Rana Plaza disaster.

    Signatories include American Eagle Outfitters Inc., PVH Corp., Zalando, Otto Group, Fast Retailing Co. Ltd., John Lewis, Tchibo and Marks & Spencer.

    “The new agreement is not only an important step towards strengthening employee rights, but also towards preserving the progress already made in the field of building and fire safety”, commented Tobias Wollermann, vice president of the corporate responsibility of the Otto group. “In this regard, we are delighted that all stakeholders involved have agreed on this goal and encourage other companies to join us and sign the new international agreement.

    Nanda Bergstein, director of corporate responsibility at German coffee and retail chain Tchibo, echoed this, saying: “We hope this momentum allows us to take further binding action and focus on joint action on the ground. Decent wages must be achieved. The climate needs protection, as does the biodiversity of this planet. Together we can create change. The last 10 years of the Bangladesh Accord prove this point and we hope that the new structure in Bangladesh will continue the good work. “

    While brands can sign the International Accord at any time, a good favor can increasingly be given to the inaugural ensemble – something sought after in an age of social media transparency and pro-activism. sustainable development.

    Last week, H&M, Inditex, Bestseller and C&A were among the first signatories to the International Agreement. The aim of the agreement is to extend health and safety coverage for factory workers in Bangladesh – and beyond, to other high-risk sourcing countries in parts of Southeast Asia. South.

    As the deal has gained momentum as it appears to match the roughly 200 signatories to the previous deal, Bangladesh’s largest trade association – the Bangladesh Garment Manufacturers and Exporters Association, or BGMEA – has refuted its effectiveness. . In a statement on Sunday, the BGMEA said that the international agreement “”[would] have no scope to be implemented and [RMG Sustainability Council, Bangladesh’s licensed sector entity] would not operate beyond its mandate.

    “The International Agreement is binding between brands and unions globally because it is binding in nature. The BGMEA statement doesn’t change that, ”said Ayesha Barenblat, founder of Remake, a human rights-based nonprofit that championed the arrival of the International Accord.


    read more
    Fashion brand

    All-Filipino fashion accessories brand celebrates 25 years of style


    A household name in local fashion accessories, Secosana bags have been a part of every Filipina’s life. From the first day of class to the weekend gimmicks and that long-awaited prom night; from their first job interview to their well-deserved promotion; and even as a first-time mom, the brand has been a trusted companion to many Philippine milestones.

    It was in 1996 that a brand began its journey to become one of the country’s leading fashion brands for bags, which prides itself on encouraging and empowering women to “express their own style and project their passion. for fashion “.

    As Bea Secosana, vice president of sales and marketing for the brand, said, “Secosana, as a brand, is classic and enduring. The brand continues to be always linked to women with sophisticated and chic tastes in the world. fashion at all ages. “

    Faithful celebrity Bea Alonzo models a piece from the brand’s Silver Anniversary Collection, which incorporates the features needed amid the ongoing pandemic.

    “We are really proud that, as we celebrate our 25th anniversary in the market, [our brand] has managed to combine timeless designs with good value for money, making it the go-to bag in today’s demanding market. “

    This year, as the Filipino success story moves forward to meet the changing tastes of Filipinos, and of course the changing lifestyles in the aftermath of the global pandemic, it remains true to its commitment to deliver trending, relevant, quality and attractive. prize-collections with its 25th year collector’s items. These reflect the chic and trendy style the brand is known for, while being made special with today’s needs in mind.

    As such, each bag in the Anniversary Collection comes with a complimentary alcohol holder, matching face mask, and clear bag guard that serves as protection while showcasing the on-trend design of the piece.

    “All of these features are really in line with our theme going forward, ‘New Normal, New You’,” said the senior executive again.

    “This collection reflects the very essence of the Secosana brand today – relating to the lifestyle of our dear Filipino consumers, proudly made in the Philippines that is both fashionable and functional; economical, and most importantly exudes a freshness and a sense of style that endures.

    “Our campaign hashtags #OwnTheNew, # SecosanaAt25 and #ForeverSecosana really epitomize our place in the hearts of Filipino customers, as well as our commitment to always be there to celebrate their milestones as they continue to celebrate with ours,” a- she concluded.

    To learn more about the 25th anniversary collection, log on to www.secosana.com.ph.


    read more
    French fashion

    The French fashion association trains job seekers through upcycling – WWD


    PARIS The Renaissance project is a matter of second chance.

    The French non-profit association offers training to job seekers through a workshop that reuses designer clothes to give them a second life – an approach that attracts the attention of key players in the industry, including the Maison Alaïa, which joins forces with Renaissance on a capsule collection of recycled clothing.

    On Monday evening, the association held its second annual parade to highlight the work of this year’s participants, who hope to find jobs in fashion houses after a first edition in 2020 which took place just before the outbreak of the coronavirus pandemic, hampering the prospects of its graduates.

    Models paraded the Parisian auction house Drouot in outfits celebrating the notion of gender equality, in an effort to show that upcycling is a unisex affair.

    Men’s clothing has been deconstructed and transformed into women’s outfits, ranging from variations of tailored jackets to a wedding dress in solid white tulle, while women’s basics, including corsets, have been transformed into men’s wear. – think of embroidered sweatpants, lace-trimmed tops and the flowy kind. evening looks with obi sashes.

    The approach seduced Marylin Fitoussi, who designs the costumes for the Netflix series “Emily in Paris” alongside the consultant Patricia Field. For season two, which was shot in Paris this summer, she dressed Philippine Leroy-Beaulieu, aka marketing manager Sylvie Grateau, in a cream dress and jacket embroidered with chains from the atelier.

    Behind the scenes of the Renaissance fashion show in Paris.
    Laurence Laborie / Courtesy of Renaissance

    This is proof of the requirement of the project, imagined by Philippe Guilet, who spent nearly a decade working as a research director alongside Jean Paul Gaultier, in addition to stints with Thierry Mugler, Karl Lagerfeld and Joseph .

    After several years in the cultural sector, notably as artistic director of the French Embassy in Romania, he founded Renaissance in 2019.

    Installed in a low-cost housing estate in the south of Paris, the workshop welcomed 17 trainees this year for a six-month program aimed at familiarizing them with the techniques and jargon of haute couture, the top of the fashion pyramid which rests on highly skilled workers to produce bespoke clothing.

    The participants, who all earn a salary during their training period, come from as far away as Chechnya, Algeria, Morocco, Ukraine, Turkey, Guinea, Russia, Moldova, France, Ivory Coast, Afghanistan and Brazil, and include experienced tailors and absolute beginners. .

    “The objective is to help them return to the job market by giving them confidence through training and by letting their talent show through, so that they can apply in sewing workshops,” Guilet said in a post. – Scorching midday, while his students quietly worked around work. tables with a radio in the background.

    “Many of them arrived in France with sewing techniques, but no method. Obviously it’s quite confusing, so here we teach them how things are done, ”he added. “We speak the vocabulary of the houses, so that if they join a brand, they immediately understand the language and the hierarchy of the workshop.

    A work-in-progress at the Renaissance workshop in Paris.

    A work in progress at the Renaissance workshop in Paris.
    Laurence Laborie / Courtesy of Renaissance

    He said the initiative was welcomed by residents of the city of Vercors in Villejuif, which has battled crime – although on a recent summer afternoon, children were playing outside with their mothers. .

    “There have been reports of drug and arms trafficking in this housing project, and we have been put here specifically to change mentalities,” Guilet said, noting that there had never been a theft. at the workshop. “Obviously, they can see that we are doing great things here, and that changes the gloom surrounding. “

    Likewise, cultural barriers seem to fall inside the studio, with people of all religious backgrounds collaborating on the gender-fluid collection, which recalls Gaultier’s influence with men in heels and transparent dresses for women. . “Everyone leaves their cultural baggage at the door. It was not a problem, ”said Guilet.

    Dressed in a white work coat, he sets the tone for the place with a mixture of stern warnings and warm encouragement. In one corner, a seamstress has assembled tubes of fabric made from flight attendant ties into a strapless dress. In another, a dressmaker’s mannequin showed a coat assembled from embroidery samples.

    Guilet capitalized on a growing trend in sustainable fashion, reinforced by the introduction last year of a French law prohibiting companies from destroying unsold products. Its “Detox your Stock” program aims to help fashion brands find new uses for their inventory.

    “Maison Alaïa has ordered a collection of 15 pieces made entirely from their inventory of unsold clothing and will be presented in September,” he said, noting that Monday’s runway collection was designed as a showcase to attract additional partners.

    “The collection with Alaïa is causing a lot of noise, because people are wondering how a small organization that offers vocational training to the unemployed has managed to work with Alaïa on pieces that are effectively intended for sale,” he said. .

    The class of 2020 at the Renaissance workshop in Paris.

    The 2020 promotion at the Renaissance workshop in Paris.
    Laurence Laborie / Courtesy of Renaissance

    To demonstrate her skills, her team created runway outfits incorporating items such as vintage kimonos; a Yohji Yamamoto costume; a Fendi dress; a Gaultier men’s jacket, embellished with lace courtesy of wedding designer Celestina Agostino, and paint-splattered clothing provided by Chilean painter Eduardo Guelfenbein.

    Some are embroidered on site, while others are embellished in India through a partnership with the Kalhath Institute, an embroidery center in India co-founded by Maximiliano Modesti and Amine Dadda, who donated 2,500 hours of embroidery by his students. to the project.

    Guilet has managed to attract a number of other prominent funders, with donors ranging from prominent social figures like Jacqueline de Ribes, who donated one of her couture gowns, to businesses such as the construction company Vinci and airport operator Groupe ADP, who donated uniforms for upcycling.

    Pascal Morand, executive president of the Federation of Haute Couture and Fashion, supported the initiative in a personal capacity and attended Monday’s show.

    Philippe Guilet.

    Philippe Guilet
    Courtesy of the Renaissance

    With business resuming after 18 months of coronavirus restrictions, Guilet predicts an increase in demand for skilled labor from major haute couture houses.

    “Since the sector is generating a lot of interest, I ask our partners to welcome the best for internships of at least three months. If all goes well, it will lead to a more permanent job, ”he said. “If it hadn’t been for COVID-19, many of them would have already started. “

    The pieces presented this week will be auctioned at Drouot in September. Many donors have expressed interest in repurchasing the outfits made from their old clothes. Guilet, meanwhile, is already thinking about the next start of the internship, which should begin in October.

    “It’s a lot of work, but it’s all worth it when you see the end result,” he said. “Honestly, every morning when I come here, I am happy. It’s very rewarding for me, and I think for them too. There is such a strong and positive energy around this project that I don’t think any other job can bring me the same satisfaction.

    SEE ALSO:

    Can upcycling become widespread?

    Circularity and upcycling lifespan: how brands can seem to waste with renewed creativity

    Recycled brand new boutique reminiscent of NYC independent stores of the past


    read more
    Fashion style

    There is a nice new slow fashion store now open in Blackrock


    Open for a few weeks, Slow Street is a wonderful new store in Blackrock. Their mission? Make sustainable clothing more accessible to everyone. With an emphasis on conscious consumerism rather than the street notion that more is always better, the store is fully equipped with an exclusive line of eco-friendly and ethically produced products.

    South Dublin’s first sustainable clothing store, their opening comes at a time when customers have made a real effort to buy local and support Irish retailers … and with a renewed interest in all things the environment, they don’t. Could not have planned their arrival better.

    A complete labor of love by owner Evelyn Browne, she put in hours of hard work to make sure the end product was everything she dreamed of and that it paid off. Stocking a wide range of clothing and lifestyle products, all of the brands have been carefully selected by Browne herself, who chose them based on their sustainable practices and the fact that they “lead a new way in the business. ‘style industry’. As she says, “Some are better at production and others better at materials and energy management, but they are all constantly striving to do things differently and better. ”

    Speaking about the inspiration behind Slow Street, Browne said the store aims to “make it easier for people to own positive impact clothing that is environmentally friendly and ethically made.”

    “We also want to help change the style mentality. I believe with quality comes longevity, allowing people to enjoy their clothes as valuable goods instead of throwaway trends.

    Empty
    Clara Hooper Photography

    Recognizing that navigating the sustainable fashion scene can be intimidating at times, she tried to make the transition away from fast fashion as seamless as possible for clients. “With a lot of greenwashing and empty environmental and ethical claims from big fashion brands, navigating sustainable fashion can be time consuming and overwhelming. We have done all the hard work, looking at the fabrics used, work practices, production processes and the overall carbon footprint of each of the brands we select for our customers, ”she added.

    However, telling people ‘this is good’ is not always enough, and Evelyn can often be found on social media explain the reason for being Why its good. By posting tidbits of information on everything from organic cotton to the downsides of using synthetic fabrics, it’s clear that the new business owner has a wealth of knowledge on the subject – and that he isn’t. that too eager to share.

    Empty

    So the next time you need a white shirt to replace the one you have had a hole in, be sure to pay Slow Street a visit. Find them online or at 16 Main Street in Blackrock Village.



    read more
    Fashion brand

    Three brands in search of Olympic gold | The week ahead, BoF Professional

    NEW BRANDS ON THE OLYMPIC STAGE

    • Summer Olympics open in Tokyo on July 23, after one year delay due to pandemic

    • No fans will be allowed at Olympic venues due to Covid restrictions

    • Telfar, Skims and Athleta are some of the brands looking to get the most out of games

    The Olympics are a gargantuan fashion opportunity, although it’s usually brands with international marketing budgets able to match the scale of the games that benefit the most. Nike, Adidas and other top sportswear brands cover events with their logos and showcase their latest in-competition performance gear. Ralph Lauren has used the uniforms worn by American athletes during the opening and closing ceremonies to boost its all-American branding since 2008.

    But there are a few newcomers to the Olympic scene this year, each with their own plans to make a splash. Telfar sponsors the Liberian team and designs their uniforms (designer Telfar Clemens emigrated from the West African country when he was five). The brand will take advantage of the event to create a buzz for an upcoming sport-inspired collection, including training equipment. Meanwhile, American athletes will wear Skims, the shapewear brand launched by Kim Kardashian in 2019, under their Ralph Lauren and Nike. With its body-positive and racially inclusive message, the brand claims the next generation’s position on Americana. And Athleta, the Gap-owned women’s sportswear brand, has signed two of America’s most prominent Olympic athletes, track star Allyson Felix and gymnast Simone Biles. Both are at the heart of Gap’s plans to double Athleta’s sales to $ 2 billion by 2023 amid a boom in women’s sport.

    The bottom line: The pandemic is creating complications for fashion brands looking to capitalize on the Olympics. There will be no crowds in the pits, limiting on-site activations. And the audience at home may be smaller; most major sporting events have seen their television audiences shrink since the start of the pandemic.

    APPLICATION OF THE RULES

    • UK set to lift most remaining pandemic restrictions on July 19

    • Parts of France and Italy are imposing new rules on gatherings and masks as the Delta variant spreads

    • Retailers often have to enforce masks and proof of vaccination themselves

    The arrival of ‘Freedom Day’ in the UK, when the last lockdown restrictions are lifted, marks the return of nightclubs and maskless shopping, two welcome developments in some fashion circles. It also signals the start of a period of confusion for UK retailers, who will need to define and enforce their own mask rules. In the United States, where most mask mandates were lifted weeks ago, the transition has gone relatively smoothly. (At least if there was a repeat of last year’s wave of maskless shoppers lashing out at terrified store workers, it hasn’t made the rounds on YouTube.) British brands also have an easier time than their counterparts in France, which may soon require proof of vaccination to enter public spaces. Whether it’s checking masks or vaccination cards, it’s a big demand to require salespeople to play bouncer as well.

    The bottom line: Even a gradual return to a pre-pandemic shopping experience has been a huge relief for retailers, with sales rebounding quickly. It’s worth putting up with a few more months of awkward encounters with clients who break the rules.

    The Week Ahead wants to hear from you! Send tips, suggestions, complaints and compliments to [email protected].

    read more
    Fashion brand

    Wasted fashion: the need for eco-reinvention in the fashion industry

    Sustainability is one of the most popular words in all industries right now. The fashion industry is among the most affected, with every designer taking it into account. Building a label while remaining environmentally conscious is not always an easy task, but it is a necessity.

    Sustainability in the fashion industry is extremely important, being the second largest polluter in the world. Many big brands in the industry started out with little recognition for environmental sustainability, but the overwhelming discussion surrounding the devastating impacts of fast fashion has sparked backlashes from all sides. Brands have taken and are taking measures to combat the impact of their activities on the environment.

    Quick mode

    Fast fashion is arguably the biggest problem in the fashion industry. This trend fosters an increasing demand for new garments, which are produced quickly and inexpensively to maintain the cycle of increasing demand. This production trend responds to the preferences and choices of millennials. Analysis posted by Betway showed the serious impacts of fast fashion on our environment. The fight against the devastating effects of the fashion industry must begin with the elimination of fast fashion.

    Scary future

    If the impacts of the fashion industry are not combated, the future looks bleak for even the most optimistic person. Climate change, global warming and water scarcity are some of the biggest problems in stock. Therefore, eco-reinvention becomes necessary in the fashion industry.

    Do more with less

    Global resources are overly stretched, so finding ways to do more with less becomes critical. For example, a lot of water is consumed in the dyeing process, but a brand has found a way to remove the water from the process, saving the world from possible water shortage in the future.

    Likewise, consumers have to wear longer with less clothing, hence the need to show a preference for high quality materials over cheap fast fashion products. This means a drop in demand for new clothes and a drop in waste going to landfill.

    No longer works as usual

    The fashion industry must move quickly towards sustainability as consumer attitudes change. Buying habits are changing – brands need to find ways to eliminate processes that are not environmentally friendly and be very transparent.

    Transparency

    Consumers are now asking questions about the materials used, sources and production processes. Fashion brands should clearly indicate these details on their websites.

    Brands that impressed

    Some big fashion brands have shown impressive commitments to going greener – using renewable energy sources, recycling water, etc.

    Nike and Adidas

    These two sports giants control a large chunk of the market, with combined sales of around $ 50 billion in 2019. Adidas is ditching plastic in all of its offices while recycled materials are used for 75% of footwear and Nike clothing.

    Zara

    This Spanish brand has also achieved impressive feats and announced that all sustainable fabrics will be used for all of its clothing from 2025.

    H&M is the fourth brand on the Betway List.

    read more
    Fashion designer

    Boodle Hatfield discusses environmental practices in the fashion industry with Katie Walsh, founder of THE RE-PETE PROJECT


    Members of the Boodle Hatfield Luxury Assets team recently sat down with Katie Walsh, founder of THE RE-PETE PROJECT, to discuss environmental practices in the fashion industry and the increased scrutiny of brands claiming to be sustainable.

    One of the fastest growing trends over the past decade has been the growth of “green” or “green” business. This is clearly great news if the company is true to its claims and genuinely driven by environmental concerns, but many companies are providing false or misleading information about how their products are environmentally friendly.

    The UK Competition and Markets Authority (CMA) is paying attention to this issue and has published draft guidelines on misleading environmental claims.

    The final guidance is expected to be released in September 2021 and will set out the guidelines for companies to follow.

    THE RE-PETE PROJECT creates anoraks with 29 recycled bottles per layer. Each coat is 100% recycled and 100% recyclable. As the founder of a truly eco-conscious brand, we were interested in hearing Katie’s take on the advice and changes she’s seen in the industry over her career.

    How did you develop an interest in a career in the fashion industry?

    As a child, I have always loved art and dressing. As soon as I knew you could have a career in fashion, that’s what I wanted to do. I went to University of London at Kingston University and got an internship with Alexander McQueen. Being there taught me how hard you have to work to run a fashion brand, the organizational skills you need to work with creative teams, it developed my pattern cutting skills and knowing the highest quality clothing finishing techniques were really helpful.

    What were you doing at McQueen?

    Cutting patterns, designing embellishments, building exhibition pieces and managing trainees in the studio. I was there for the fittings, I was working alongside Lee McQueen and I was part of a huge team. I always wanted to create my own label but I was very happy to have done McQueen before. I’ve worked for myself pretty much since then.

    We saw in the press that Kate Moss wears your designs after you started your own label.

    Yes, it was very exciting. He just took off. We were designing and making these little collections in the dining room of a house we shared and in the second season we were in Vogue with these amazing women wearing our clothes and loving what we were doing.

    What is the biggest difference in approach to the industry between then and now?

    There have been huge changes. You could never have launched a label with one piece back then. Our collections were seasonal; they would include at least 20 looks and up to 100 pieces.

    What made you want to focus on sustainability?

    I always thought I was environmentally conscious, used natural fabrics, and visited the factories I used which were small and family-owned. You thought that was enough at the time, but the more I thought about it, the more shocked I was that it wasn’t. Even when using organic cotton, there is a huge amount of water used. And I used to use rayon, but the chemicals that are used to break down the wood to make it are so toxic to rivers and wildlife.

    I wanted to do something that had a positive impact on the environment and I wasn’t sure what that would look like. I looked at what was there, and at the time I remember seeing posters that said “by 2050, there will be more plastic in the ocean than fish” and I thought to myself “can I do something about this?”

    I searched more and discovered the circular economy. It was like a real answer. It’s okay to say “I won’t buy new clothes” – but is it doable? People need things, and the idea that you could design from garbage instead of dumping it in landfill (or in our oceans – with plastic), I thought was amazing.

    The process took a long time. I had meetings with suppliers to make sure we were on the same page. You have to ask yourself questions: where is it made, where do their materials come from (in my case recycled bottles), have they tested the amount of microplastics released in the washes, are their staff properly paid , how much CO2 does the company release, what are they doing to compensate for it…? I don’t use swings, tags, etc. on my anoraks to minimize waste, but I also researched the small packaging I use. You’d think degradable plastic with ‘green’ labeling would be nice, but it leaves toxins in the ground, so you need to dig deeper and find non-toxic biodegradable packaging.

    You have to really dig in all the way and go through the process and the product. It’s possible! It just takes time, but you can create a product that has a positive impact.

    There are many supplier options halfway around the world, but it’s also important to me that everything is local to reduce carbon admissions. My anoraks are only available locally in UK and EU so they will not be shipped halfway around the world. Yes it decreases my clientele, but the reason why I created THE RE-PETE PROJECT is to preserve the planet so as not to take it over. This is the big picture.

    It must be very rewarding?

    Yes – and it can be a slow burner but I’m okay with that. This is my starting point. Different people have skills in different things; you can put them into action. My skill set is fashion design, so I was like ‘what can I do with this? “

    Its eco not ego. It used to be your creation, whereas today there is a broader vision of how best to preserve the planet.

    There are people who use recycled plastic fabrics which are made from virgin bottles. For me, my business was built around sustainability from the start. It’s good if companies want to make changes, but often it’s just a matter of putting a band-aid on rather than making real progress.

    What do you think of the AMC consultation on greenwashing? Do you think this will upset parts of the industry?

    Definitely, I think this is going to worry the fast fashion brands and that there may be some setback, but this is a great initiative and it has to happen. Hopefully the guidelines will be tough enough to make a difference, rather than a slap on the wrist.

    I think prices will go up due to improved working conditions and environmental practices; proper salary and practice don’t come cheap! It is inevitable and it is also necessary.

    When I was a student the industry was operating at a slower pace and this is something that has to come back. Initially there were two collections a year, then there were pre-collections, cruise collections – the emphasis is on production, not creativity. Right now it’s out of control and no one is taking advantage of it.

    I see a movement towards consumers spending more on a piece that lasts them for years, rather than a bag of clothes they throw away after a year. It has always been part of my philosophy. When I was a student, I would save money over Christmas to buy a designer piece on sale. I remember saving a year to buy a Comme des Garçons jacket for example, which I still have and which I wear 18 years later.

    It is clear from your work at RE-PETE PROJECT that you are involved at every stage of your supply chain (designers, factories, factories). Do you think other brands can do more due diligence in the supply chain these days?

    Yes and hopefully with the CMA guidelines it will be more incumbent on them to do so.

    In the past, a lot of products were made in Bangladesh and some companies, like Zara, actually don’t produce anything; they just buy it. I hope that in the future it will be mandatory for companies to adopt best practices in their supply chains. It is important to visit factories, study the impact of your fabrics and determine whether they are sustainable or environmentally friendly.

    Again, action from above is needed and a simple slap on the wrist will do nothing to change the industry.

    Do you see a bricks-and-mortar future for fashion companies and do you plan to sell “offline”?

    Yes certainly and it would be great to have my own store. Right now, with my fabric costs, it wouldn’t be economically viable to set up a brick and mortar store. That would mean charging a lot more for my products to cover rent and overhead.

    In the end, it would be nice to have a space where I could showcase my designs and those of other eco-friendly designers and brands. I think with recycled and sustainable clothing it can be important for people to see the products in person to understand that they are not giving up on the high quality that they expect just because something is made from it. plastic.

    The draft CMA guide can be viewed here. The final guidelines are expected to be published by the end of September 2021.

    You can read more about ethical sourcing in luxury goods here.

    “There are people who use recycled plastic fabrics that are made from virgin bottles. For me, my business was built around sustainability from the start. It’s good if companies want to make changes, but a lot of times it’s just a band-aid rather than real progress. “

    https://www.therepeteproject.com/


    read more
    Fashion brand

    New data shows impact of pandemic on fashion retail

    For many retailers, the repercussions of Covid-19 in the early stages impacted their businesses, much like an earthquake; flattened and in some cases completely destroyed.

    A year and a half later, global markets are reaching various stages of recovery, and data from Edited shows how buying has evolved during the pandemic and what retailers can do to boost sales using their market intelligence.

    Key points to remember

    Store closures have accelerated the urgency for e-commerce innovation, resulting in dramatic year-over-year improvement for key performance indicators such as dead inventory units and average days to ship.

    Lifestyle changes in quarantine and working from home have led agile retailers and brands to quickly adjust their mix of categories, moving from formal wear to comfortable wear.

    As some brands restructure to offer affordable prices, luxury brands continue to get more expensive as investments exceed 2020 and 2019 levels.

    The early days of the pandemic saw a discounting frenzy, which was not conducive to profitability or sales efficiency. 2021 discount levels have returned to closely mirror 2019 and improve profitability.

    Switch to online shopping

    Accenture figures show a 160% increase in the frequency of digital purchases by those who rarely purchased online before the pandemic. Retailers needed to quickly figure out how to move inventory to deliverable locations, increase warehouse inventory, expedite shipping, and avoid costly split shipments.

    Decrease in dead stock

    As stores closed and consumer demand dwindled, clothing retailers found themselves with high inventory levels. Looking at comparable fashion retailers and comparing April 2021 to April 2020, the inventory value associated with dead inventory is down 38.7%. This is due, in part, to the increased demand for fashion as vaccinations roll out and consumers shed their loungewear.

    Faster shipping times

    Beyond the reduction in dead inventory, retailers and fashion brands saw their warehouse investments pay off with a 21.4% reduction in the average number of shipping days. These are all very healthy signals for an industry that has been forced to innovate its supply chain and downsize its assortment to bring better-selling items to market.

    3 big category changes

    In August 2020, McKinsey & Company reported that global consumers expected more careful shopping and lower spending in major retail categories such as clothing, footwear, home furnishings, skin care and makeup. Groceries, home entertainment and household items were to be the beneficiaries of this shift in demand.

    With no festivals, weddings, parties, reunions or gatherings to attend, agile retailers and fashion brands have responded to new WFH trends and virtual engagements by contracting formal wear in favor of leisure wear. Not surprisingly, sleepwear, athletic wear, and loungewear have emerged as category saviors.

    The test of time

    As vaccine distribution increases and governments begin to allow freer circulation, data from Edited shows consumers are embracing pre-pandemic categories, seen by growing demand for high heels, swimwear and clothing. blazers. Already, the spring 2022 collections are radically different from those of a year ago, and early sales data is showing positive signs of recovery.

    Facts and figures courtesy

    read more
    Fashion style

    Phoebe Philo is launching a fashion brand – here’s what we know so far


    Former Celine fans, you might want to sit down: Phoebe Philo is finally back in fashion.

    According to Fashion business, the British designer will launch her own fashion brand with LVMH, the luxury conglomerate that owns brands like Louis Vuitton, Dior and Givenchy.

    Philo’s upcoming eponymous fashion brand will offer clothing and accessories “rooted in exceptional quality and design”. In other words, it will be very much in tune with the design language she cultivated at Céline, the French luxury brand owned by LVMH, where she was Creative Director for 10 years before stepping down in 2017 to be focus on his family.

    At C̩line, Philo made his mark with clothes for women that are at the same time intelligent, chic and sexy. She also designed a line of successful handbags, such as Cabas, which were functional and luxurious Рyet subtle, when it comes to designer leather goods, with no obvious branding. (The bags are still available at C̩line today.)

    Philo’s decidedly modern and minimalist fashion has earned him a group of dedicated followers known as Philophiles, and his influence continues to be felt in other fashion brands such as The Row and Peter Do. Most notably, after Philo left Celine, her fashion followers turned to Bottega Veneta, now led by designer Daniel Lee who had previously worked with her as Celine’s director of ready-to-wear.

    (Photo credit: Michel Dufour / WireImage)

    In 2020, there were rumors that Philo would make a comeback in the fashion world with his own fashion label. Philo’s eponymous label had been under construction since leaving Chloé, where she held the position of artistic director from 2001 to 2006 before joining Céline. In February of last year, it was reported that she had assembled a team of designers for her brand.

    This year, the British designer also made a semi-return to the ANDAM Awards 2021. Philo was a guest judge for the prestigious French Fashion Award, alongside Lisa of Blackpink and fashion photographer Juergen Teller, who shot a handful of memorable campaigns for Celine during her tenure.

    Now it’s clear Philo is back for good. In a statement to Business of Fashion, the designer said, “Being in my studio and creating again has been both exciting and incredibly rewarding. I can’t wait to reconnect with my audience and people around the world. Being independent, governing and experimenting on my own terms is extremely important to me. “

    There is no official launch date for the Phoebe Philo brand yet, but you can expect more details in January 2022.

    Header photo credit: Bertrand Rindoff Petroff / Getty Images



    read more
    French fashion

    Dior fashion show celebrates fashion up close after pandemic


    PARIS, July 5 (Reuters) – French fashion house Christian Dior kicked off Paris Fashion Week on Monday with an in-person show drawing celebrities to the front row in an attempt to rekindle a touch of pre-pandemic glamor.

    Actresses Jessica Chastain, Cara Delevingne, Monica Bellucci and Florence Pugh were among the small crowd that paraded the catwalk for Dior’s Fall / Winter 2021-2022 haute couture collection.

    “I’m just really happy to be in a room with people and watch some amazing plays,” Chastain said after the show, which she said was her first public event since the pandemic.

    Designer Maria Grazia Chiuri told Reuters she wanted fabrics to be front and center. An audience in the room might appreciate the detail and tactile nature of the fabric in a way that is not seen online or in video footage.

    Tweed ensembles, from jackets to hats resembling riding helmets, took center stage in a patchwork of muted tones.

    The models showed plant prints on a velvet and satin coat. For evening looks, there were long skirts embroidered with feathers and sheer pleated long dresses in silk gauze.

    In recent months, fashion brands have showcased their collections in online-only formats, such as shorts.

    With the progression of vaccinations and the release of blockages, fashion is tiptoeing back to traditional parades, for the moment mixing live audiences and online presentations.

    “We’re all very emotional,” Chiuri said.

    “There are so many people working on the collection. We were happy to make some great films but it was just a little impersonal. [Everyone] is really proud to see the show, to be backstage, to live the moment with our clients, the press, our friends. In a year and a half, we have lost a lot of these human contacts, ”she said.

    Dior, owned by LVMH (LVMH.PA), organized the show in the gardens of the Rodin Museum in Paris inside a temporary structure covered with embroidery designed by French artist Eva Jospin and made by Indian craftswomen.

    Paris Fashion Week runs until July 8.

    Report by Laetitia Volga; Editing by Christian Lowe and Giles Elgood

    Our Standards: Thomson Reuters Trust Principles.


    read more
    Fashion brand

    Five brands supporting LGBTQIA + communities

    In honor of the Stonewall Riots that took place in New York City on June 28, June is dedicated to celebrating the freedom, culture and rights of the LGBTQIA + community in society.

    This pride month, Rich Mnisi got Twitter in a twist after posting high fashion photos of himself wearing a skirt as he showed his support for gender neutral fashion.

    In line with support from the LGBTQIA + community, retail and luxury fashion brands have released Pride Month inspired campaigns. Here’s a quick look at five brands and their pride campaigns.

    1. H&M

    Retailer H&M has launched the Beyond The Rainbow campaign which aims to inspire individuals to share their personal values ​​and support the core values ​​of diversity, equality and transparency.

    The campaign features South African activists Dolla Debbie, the alter ego of Siphesishle Duma and Lethabo Matseke.

    “I hope this campaign goes beyond conversation and sparks real activism. We can all be advocates for equality and freedom in our spheres of influence and make sure the spaces we occupy are safe for all marginalized people, ”Debbie said according to IOL.

    2. VERSACE

    Sister of Versace founder Gianni Versace, Italian fashion designer Donatella Versace collaborated with Lady Gaga on a Born This way capsule in the form of a limited edition line to raise money for the singer’s charitable foundation.

    “I am so excited to work with Lady Gaga on the tenth anniversary of Born This Way. It was a very exciting project for me, Born This Way celebrates individuality, inclusiveness and everything that needs to be done with pride, ”Donatella Versace said on Instagram.

    3. BALENCIAGA

    The luxury fashion house that recently partnered with Crocs to launch the Stiletto Crocs, first released their Pride pieces during Demna Gvasalia’s pre-fall 21 collection.

    The range includes hoodies, t-shirts, caps and sweaters, of which 15% of sales will be donated to the LGBTQIA + suicide prevention support service, the Trevor Project.

    4. LEVI’S

    Popular for its line of denim jeans, American clothing company Levi’s raises funds for OutRight Action International, which fights for the rights of individuals in the LGBTQIA + community through its Pride collection.

    The collection emphasizes the importance of using someone’s correct pronouns in a range of denim as well as bobs and fanny packs.

    5. SAVAGE X FENTY

    Rihanna’s lingerie brand Savage x fenty is known for its inclusiveness and this month the brand released their Savage x Pride collection which includes an assortment of mesh bras with rainbow embroidery and underpants. matching clothing, garter belts, boxers, knee-length stockings, tuxedo jackets and more.

    The brand will donate to five organizations supporting LGBTQIA + communities, including GLAAD, Audre Lorde Project, TransLatin @ Coalition, Caribbean Equality Project and Trans Wellness Center.

    ALSO READ: Big Apple Fashion: Breakdown of Bonang’s R79K Pre-Birthday Outfit

    read more
    Fashion style

    10 local brands of linen sets to fight humidity


    If the humidity is getting the better of you – the hair is sparkling, the workouts are sweaty, the clothes unbearable – it’s time to switch to linen. Breathable natural fiber has long since passed from furnishing into fashion with chic linen sets.

    From Louis Vuitton, Dior to Fendi, the summer 2021 fashion shows were a seer of the future. Big brands have also followed suit with linen sets, pants and shirts becoming a staple, albeit slightly more expensive, on their shelves. After all, what fabric can keep you cool in 90 degree weather, especially if you lead an active lifestyle at home and outdoors?

    It’s not just international fashion brands that have given the natural fabric their approval. Recently, fashion designer Manish Malhotra collaborated with BRFL Textiles Private Limited (BTPL) to work on a line using their new material LinenVogue – La Classé. LinenVogue – La Classé is a natural, sustainable and GMO-free fabric. An unexpected choice for the designer, Malhotra is sure to add a touch of glamor to this natural fabric. “A linen fabric that is not only comfortable but also affable with our weather conditions. Linen has the unique quality due to which it improves after each wash and, therefore, creating it will be an exciting process.

    So if you’re looking for linen ensembles that promise to keep you cool this summer, and with the added caveat of looking stylish. Then these linen sets will be your summer savior. Take fashion influencer Sakshi Sindwani’s advice on how you can style the looks and say sayonara to the humidity on the way out.

    1

    A white one-shoulder or vaccine-ready cropped top with loose linen pants is the only way to have a “summer somewhere.” The men’s crop top (Rs 3,270) and Belize pants (Rs 3,999) are essentially wardrobe essentials that you will keep season after season.

    Buy here

    2

    This Sakshi Sindwani endorsed three piece set from A Curve Story (Rs 3,400) is essentially a visual representation of all of our tropical fantasies. Easy, airy with a flamingo print bra, it’s the solution to all our hot and sticky woes.

    Buy here

    3

    If you are looking for calming clothes, Summer House is your savior. The Roma shirt (Rs 4,000) and the Gul pants (Rs 5,500) with their abstract lemon print and their simple style are definitely on the agenda.

    Buy here

    4

    Hand-drawn and block-printed with pomegranate or anar plants, the Nasha jacket (Rs 38,000) paired with matching pants is an absolutely fruitful way to embrace the trend. The loose jacket is finished with mother-of-pearl and can even be worn as a shirt. .

    Buy here

    5

    Minimalism takes over linen ensembles with this piece from Love Birds Studio. The Outline coordinating linen set (Rs 22,900) in a vibrant turquoise hue features a layered detail on the back and contrasting ties.

    Buy here

    6

    Good Earth’s new diffusion line, Flow is designed for comfortable dressing in a corporate world. Made from a blend of cotton and kala linen, the gray striped jacket (Rs 12,000) and pants (Rs 9,000) can easily be styled or put on as casual pieces.

    Buy here

    7

    We loved the muted tropical print on the Sediment (Rs 13,000) linen set from Cord Studio. A sleeveless layered collar jacket with wide leg pants is the modern equivalent of a salwar suit which is basically our go-to for comfortable dressing.

    Buy here

    8

    Tropical prints, soft hues and linen sets basically go together to beat the wet weather. This is why the Dash and Dot linen skirt set (Rs 6,280) caught our attention. The bespoke finish and size detail of the paper bag is an added bonus.

    Buy here

    9

    Don’t let the cloudy sky get you down, the Khara Kapas Linen Set (Rs 7,650) in Powder Blue is sure to brighten your mood. Layered button closure and comfortable Bermuda shorts, this set can take you from zoom calls to lounging around the house.

    Buy here

    ten

    The loose, fusing silhouette and earthy palette of this House of Fett creation redefines the notion of linen clothing as being frustrated. The Mersin stacked hooded pants (Rs 2,999) and the Mersin cropped top (Rs 1,999) are made from a fine crease-resistant linen blend.

    Buy here



    read more