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Shop the most popular festival fashion trends of 2022

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For some, festival season essentials like crop tops and vintage jeans are close at hand all year round. But for Spring and Summer 2022 in particular, it’s no surprise that “Euphoria” fashion is strongly influencing shopping habits. Fans of the series are still reeling from season two and have adopted a new affinity for ensembles of retro miniskirts, tattoo-sleeve mesh shirts, corsets, and, of course, crop tops. Year 2000 inspired looks are also making their way into the festival realm, so if classic boho basics like cowboy boots, fringe and crochet aren’t your thing, you have slightly more contemporary options.

We’ve tapped into several of our favorite brands known for festival wear to see what’s selling ahead of upcoming gigs and can confirm that wardrobes are increasingly gearing towards personal taste. Revolve’s brand manager Raissa Gerona tells POPSUGAR that self-expression is paramount, which has led the retailer to invest in a wider variety of merchandise, from Y2K-inspired clothing to new makeup products. And PrettyLittleThing’s festival guide takes Google search data, TikTok and Instagram hashtags into consideration when narrowing down its top 20, which currently places tie-dye and bucket hats at the forefront of festival fashion for 2022. .

Meanwhile, fashion analyst Hussain Ul-Haq of LovetheSales reported a 195% increase in searches for “neon”, a 120% spike for “retro” and an 80% increase in demand for ” corsets” over the past year, all in relation to the festival shopping in particular. Ul-Haq agrees that screen style has a measurable effect, confirming that there has been a 1,068% increase in searches for “Euphoria fashion” year over year. This stat alone proves that costume designer Heidi Bivens’ outfit selection for the HBO show acts as a mood board to update shopping wish lists everywhere.

H&M, another store that releases a seasonal festival collection, confirmed to POPSUGAR that cargos are the best-selling item so far, while vintage-inspired graphic tees, denim shorts, dresses tights and halters are also in demand. Similarly, Free People’s Good Vibrations edition lets shoppers sort by best-selling category, revealing sheer tees, shoulder bags, bandana tops and platforms are the most popular. nowadays. With all that valuable research in mind, read on for the 20 biggest festival fashion trends of 2022, plus several Coachella-ready items to shop right now.

Hazel J. Edmonds

The author Hazel J. Edmonds