Fashion brand

Seychelles brand owner Kankan takes fashion break, new ventures on the way

Dupouy said “creating brands is something I love the most, so I’m sure one day I’ll do something new.” (Karine Dupouy)

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The owner of Kanka brand In the Seychelles, Karine Dupouy takes a break from fashion design and focuses on photography and videography.

Dupouy said the change was needed after his business was heavily impacted by the COVID-19 pandemic.

SNA caught up with the 35-year-old to find out more about her new ventures.

SNA: Most people know you as the owner of the ‘Kankan’ shop and now you are working on other art forms. What does this mean for your brand, “Kankan”?

KD: I moved away from Kankan for two to three 3 years when we were heavily affected by COVID-19. It wasn’t intentional, it just happened. I think in the end everything happens for a reason.

I decided it was time to move on to something different a long time ago as I had been in the fashion business for a while and my passion for it had started to fade. That doesn’t mean I’ll never do it again – I’m just taking a break. Making brands is something I love the most, so I’m sure one day I’ll do something new.

SNA: How was the interest in photography and video production born?

KD: I have always been interested in photography and videography. Being in the fashion industry, I was regularly exposed to it. All my friends were in this field, so I learned a lot from them.

Once a collection was ready, I looked forward to the photo shoots so much. Seeing your creations in photos is when you can finally see their beauty. During my travels around the world, my camera is the most precious object that I take with me. I managed to find beauty everywhere with my camera. Capturing moments and places that may not have been the most beautiful, but I made them appealing to me.

Dupouy was away from Kankan for two to three years when Seychelles was heavily affected by COVID-19. (Joe Laurence, Seychelles News Agency) Photo License: CC-BY

SNA: Why make such a change and how did you find the transition from one art form to another?

KD: During COVID, I’ve spent a lot of time watching videography tutorials and trying to teach myself how to run interviews and little stuff like that.

COVID has done a lot of damage, but it has also made many people realize that they have other talents, which they now do as their main activity.

SNA: How does your knowledge of the fashion designer profession help you?

KD: It helps me a lot in my career now. Especially when I’m doing fashion photo shoots, designing jewelry for other people or even designing uniforms, all my knowledge from my fashion years helps me in everything I do now. For every project I do, I do a mood board, which I would do for every collection I created, for example.

SNA: What other companies are you involved in?

KD: Uniform design concepts have kept me busy for the past two years, as well as brand design for corporations. I also do content for social media, where I use a lot of my photography and design skills.

I’m now a bit more interested in graphics, which is quite interesting.

Food photography is also something relatively new, as is product photography.

Dupouy said she managed to find beauty everywhere with her camera. (Karine Dupouy) Photo license: All rights reserved

SNA: You are involved in several companies, how do you maintain your work-life balance, especially now that you are a mom?

KD: I am lucky to have help during the day, but I try to work as much as possible at night for the editing, on my computer, so as not to miss the development of my baby. They are growing so fast that I want to spend as much time as possible with her. It’s not easy, but I plan my days accordingly so she can be with me as much as possible.

SNA: What are your plans for the future and what advice do you have for anyone looking to succeed in one of these areas?

KD: I want to improve in the skills I have. I would like to create another brand one day, maybe for children, who knows. I also want to go deeper into product photography and branding concepts, which I enjoy the most. I want to help people grow their brands with my visual concepts.

My advice would always be to keep learning. Even if you didn’t have the opportunity to go to college, YouTube is the best platform to learn anything you want for free. So if you want to achieve something, be determined to do it.

I used to step back when others were doing better than me, but it occurred to me that I shouldn’t give up. Instead, I have to create my style and be happy and proud of my work. So don’t let others put you down. If you want to do it, you will get there.

Hazel J. Edmonds

The author Hazel J. Edmonds