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Fashion brand Sandro is partnering with French start-up Fairly Made to offer its customers detailed and transparent information on the traceability of its creations as it seeks to commit to more responsible and sustainable fashion.

Fairly Made allows fashion brands to integrate French and European regulations to improve their social and environmental impact and collects information from all suppliers involved at all stages of the supply chain of SMCP group brand products to calculate a traceability score.

From the spring/summer 2022 collection, Sandro will display a QR-code on the product label or on the product page of its website to present consumers with all the information relating to the suppliers involved at all stages of the supply chain. of our products in order to offer full transparency.

The information will cover everything from the origin of the raw materials, the manufacturing and processing plants, and the kilometers traveled before arriving at the warehouse. The traceability sheet will detail all these steps and the assigned traceability score.

The traceability project will initially only be available on select pieces, the brand explained, but they plan to ensure that 100% of its collections are traceable by 2025.

This is Sandro’s latest initiative as part of his transition to more responsible and sustainable fashion. She launched Sandro Second Hand, a platform dedicated to the resale and purchase of pieces from past collections and introduced a capsule of upcycled pajamas in 2021, while in 2022 she finds that almost 50% of her women’s collections and men are eco-responsible.

Hazel J. Edmonds

The author Hazel J. Edmonds