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In the middle of a Zoom call with Reese Cooper, the power goes out in his new studio in Los Angeles. In the frame, he’s frozen holding a navy plaid anorak that folds over itself, the garment caught somewhere between sartorial tradition and the gorpy streetwear that Cooper is known for. It’s a funny place where everything goes haywire because this piece of clothing, in many ways, symbolizes everything he’s trying to do with his Fall 2022 collection: take a leap towards more fitted, sophisticated and “adults” without losing the rebellious, outdoorsy heart of its brand.

His views on fashion began to change during the pandemic and after two outdoor shows in Los Angeles, he was certain Fall 2022 would be his return to Paris Fashion Week. But no ! Even so, he began to design the collection keeping in mind the refined traditions of Paris. Her checks and houndstooth prints are hand-drawn in her studio with subtle incorporations of the brand’s deer logo hidden in the pleats of the pants. Camouflage, a staple of his work, is so tonal you might not even realize it’s camouflage.

For the first time, Cooper sews, his own way. A mossy cropped cargo jacket and wide leg pants with metal clip detailing are his take on a suit. He tested them at the CFDA Awards last November and hopes his customers will experience “the widest leg pants we’ve ever made”.

A 12-hour Instagram live stream was designed to convince Cooper friends and clients to step out of their comfort zone. In partnership with the platform and Shopify, Cooper released his entire lookbook for the world to see. It’s a six-camera setup where “anything can go wrong,” he laughs. Let’s just hope the tide doesn’t go out on such a big leap forward.

Tags : fashion weeklos angelesparis fashion
Hazel J. Edmonds

The author Hazel J. Edmonds