Fashion designer

New UK trailer for ‘Quant’ Doc on ’60s fashion icon Mary Quant

New UK trailer for ‘Quant’ Doc on ’60s fashion icon Mary Quant

by Alex Billington
October 4, 2021
Source: Youtube

“What she did was free these girls.” Studio Soho Distribution has released an official UK trailer for a biopic documentary film titled Amount, directed by actress turned filmmaker Sadie Frost. The film will premiere at the London Film Festival this month ahead of its opening in UK cinemas later this fall. The doc explores the life and legacy of the 1960s fashion icon, Marie Quant. In her directorial debut, Frost combined archival footage with dramatized scenes, featuring Camille Rutherford like Quant with startling creativity. Interviews with members of the Quant family and titans of the fashion and beauty industry provide a rich texture to explore the creative, personal and professional life of a beloved cultural icon. If you don’t know much about her, this is the perfect opportunity to find out more! LFF’s intro: “A film powered by female ingenuity, both in front of and behind the camera, with 1960s pop hits and a vibrant archive of daylight, Amount has plenty of London vim. Sounds pretty good.

Here is the official British trailer (+ poster) of Sadie Frost’s doc Amount, of Youtube (Going through HéUGys):

Quant Doc Poster

One of the most influential 20th century artists in the world, Mary Quant was at the forefront of the style revolution of the ’60s and’ 70s, pushing aside convention and conservatism by championing groundbreaking designs, most notably the miniskirt. and hot pants, plus an ingeniously creative partnership with hairstylist Vidal Sassoon. Quant’s fresh designs and irreverent style shaped a generation and heralded the arrival of the “swinging 60s”. Its impact on the fashion and design business is still felt today across the world. Amount is directed by an English actress / producer / filmmaker / fashion designer Sadie frost, making her directorial debut after directing a short film previously. Produced by Kirsty Bell and Ben Charles Edwards. Studio Soho Distribution will launch Frost’s Amount in UK cinemas from October 29, 2021 this autumn. No US version has been set yet – stay tuned for updates.

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Hazel J. Edmonds

The author Hazel J. Edmonds

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