- When I was pregnant with my first child, I looked for sustainable baby brands.
- Not finding any, I decided to create my own.
- We use unsold fabric, recycled plastic bottles and fishing nets to make our clothes.
I was shopping for children’s clothing when I was pregnant with my first child when I noticed the lack of sustainable clothing brands that existed for children. It was 2018 and many brands were starting to use organic cotton, a good start towards sustainability, but not the complete answer.
There was a gap in the market for a line of sustainable children’s clothing that not only prioritized the environment, but also used materials destined for landfill. Mon Coeur — French for my heart — was created to meet this need and give a second life to discarded materials.
I grew up traveling a lot
My childhood started in the south of France in a small town called Mougins located between the mountains and the Mediterranean Sea. I have always enjoyed the sounds and sights of nature; it was inspiring and the perfect contrast to the hours I spent in a studio practicing ballet until I moved back to New York at the age of 18.
From studying in Washington DC to moving between Paris, Dubai, Hong Kong and back to New York, I pursued my education in business and hospitality, and I hadn’t realized how much I had seen the world.
I saw first hand the beauties that nature has to offer untouched lands and the disastrous impact that global warming was having on overcrowded cities.
When it came to launching Mon Coeur, I drew inspiration and knowledge from my experiences and made it my mission to create a holistic, traceable source of children’s fashion for the modern, eco-friendly kid. and elegant.
I wanted to keep materials out of landfills
When I launched the brand, I approached it similarly to my upbringing. I spent three years researching the technology and turning existing materials from landfills into clothing.
Through my research, I discovered that we could transform plastic bottles into polyester used in outerwear and raincoats – by melting PET bottles which create filaments – or use cotton scraps intended for landfill and use them in our yarn to avoid using and creating any virgin fabrics.
I was fascinated to discover every day that I could use anything that was already made and give it a second life.
We also want to venture into new territories and strive to find new sustainable materials from which we can make clothes. For the very first time, we released swimsuits made from recycled fishing nets.
While designing our spring-summer collection, I watched this documentary about marine animals trapped by fishing nets at the bottom of the ocean. Then I researched how we could find a way to get those finishing nets out of the ocean and give them a purpose.
The future of sustainability and our planet is in the hands of younger generations and they are making more conscious choices when it comes to their purchasing decisions. It is important that beyond sustainable practices, we continue to explain why it is important to preserve mother earth, but also to create a sense of community – we are in this together.
Since launching Mon Coeur, I have learned so much, my family has grown with the birth of my daughter, and most importantly, I have realized that parents want better options for themselves and their children, and it fills my heart.