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Meet the Forbes Under 30 Europe members transforming art and culture

From Spain’s youngest Michelin-starred chef to a founder who earns $1 million a year selling wine glasses designed to accentuate taste, this group of young people are making waves in fashion, art and design at across Europe.


when he was a baby, Khabane (Khaby) Lame moved from Senegal to Chivasso, Italy with his family in search of opportunities. Years later, Lame began his professional career working at a local factory. When the pandemic hit, he lost his job and didn’t know what to do. He took to TikTok, and his wordless videos poking fun at overly complicated life hacks, like this one about creating storage for a jar, quickly went viral. Today, he is the second most followed person on the social platform with 137 million followers. Couple his online fame with a major partnership with Hugo Boss earlier this year, and Lame was the obvious face of 2022. Forbes Under 30 European Art & Culture List.

Our list highlights the most promising young people in the arts and other creative industries like fashion, modeling and theater performance across Europe. When developing this list, we consider applicants’ backgrounds, spheres of influence, and financial success. We seek candidates from our open online nominations page, as well as recommendations from alumni under 30, trusted sources, and cultural and academic institutions. To be considered for this year’s list, all nominees had to be under the age of 30 as of May 3, 2022 and have never previously been nominated on a 30 Under 30 list.

The candidates were then evaluated by a jury made up of Anne-Sophie Pic, the most starred female chef in the world with nine stars for her restaurants in France and London; Guillaume (Saype) Legros, a French artist who creates monumental murals on grass and a former 2019 Under 30 Europe; and Amar Singh, alumnus of Under 30 Europe 2019 and founder of the Amar Singh Gallery, which specializes in the representation of overlooked female artists. Of those named to the final list, more than half are women and 50% identify as people of color.

While the other members of the Art & Culture 2022 list may not be household names like 22-year-old Lame, they are no less influential in their communities. Take a London-based Asian-American designer Chet Lo, which draws inspiration from the thorny durian fruit for its halters, bags, cardigans and apparel under its eponymous brand. Through his brightly colored unconventional designs, he made fans of Dua Lipa, Kylie Jenner and Doja Cat, helping the 25-year-old transition from graduating from Central Saint Martins with well-heeled internships at Proenza Schouler and Maison Margiela has a designer for Look.

Gallery: Forbes 30 Under 30 Europe 2022: Art & Culture

30 pictures

The list includes 13 first-generation Europeans. poet of speech Sophie Thakur, who is the first member of her Gambian family to be a born and bred Londoner, says she has produced her emotional works at over 80 universities and the House of Parliament, among other cultural institutions. The 26-year-old has turned lyrical flow into deal flow, teaming up with brand giants Nike, Samsung and MTV. Fellow first-generation performer and Londoner Malik Nashad Sharpe, the 29-year-old who performs under the pseudonym Marikiscrycrycry, has been artist-in-residence at Tate Modern and performer at the Center for Human Rights in the United States and the Institute of Contemporary Arts in London. Their work aims to disrupt social currency and force viewers to confront dark perspectives.

Tobi Kyeremateng, a 26-year-old independent producer and founder of the Black Ticket Project works tirelessly to expose working-class black youth to theater. First Generation Founder of Lexxola Zane Saleh29, represents a more classic Forbes hit. He has sold more than 50,000 sunglasses to customers of his designer eyewear brand, including Justin Bieber, Kendall Jenner and Lorde, in 3,000 cities, and he was the first member of his Iraqi family to be born in London.

Saleh is not the only glass tycoon on the list. For the first time in the history of Under 30 Europe, the founder of a company that exclusively manufactures luxury wine glasses appears on our list. Wine lover, entrepreneur based in Switzerland Alexander Mackh, 27, wanted a chalice that accentuated the tannins, acidity and body of his wine. He started the blown glass company Grassl Grass to do just that. This year, the company expects to raise more than $1 million in revenue by selling to restaurants and wine lovers.

For a link to our full list of arts and culture, Click hereand for full 2022 30 Under 30 Europe coverage, Click here.


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Meet him Forbes 30 Under 30 Europe Class 2022

Hazel J. Edmonds

The author Hazel J. Edmonds