Mark Ronson takes on a new role in the fashion world.
The American-British DJ has been chosen by the Swiss watch manufacturer Audemars Piguet as the brand’s new ambassador. This nomination reinforces the brand’s commitment to the world of music after the launch of its musical program in 2019. The program “invites the AP community to experience unique encounters, while promoting enriching dialogues between two artistic and technical universes. sharing common values ”, according to Audemars Piguet.
“Being in the AP factory, I really noticed this attention to detail and this combination of analog instruments and moving maestros who make watches,” Ronson said in a statement. “It’s so similar to what we do in the studio with our heritage, in the sense of dedication and craftsmanship.”
In this role, Ronson will work with Audemars Piguet in its mission to connect with customers through music and showcase various artists.
“It’s such a pleasure to work with someone like Mark who constantly pushes us to go further and strive for excellence in everything we do. We have found each other, “said François-Henry Bennahmias, CEO of Audemars Piguet, in a statement.
Ronson has been a staple in the music industry since the late 1990s, collaborating with some of today’s greatest musicians like Lady Gaga, Adele, Miley Cyrus and many more. Ronson is an Oscar, Golden Globe, and seven-time Grammy. Last year, he co-produced and hosted the Apple TV + documentary “Watch the Sound With Mark Ronson,” which explored his creative process and musical innovations.
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