Footwear collaboration continues Keds’ partnership with IMG as “Official Insole of NYFW”
NEW YORK, September 11, 2022 /PRNewswire/ — Iconic Sneaker Brand keds, well known for its longstanding brand partnerships, is launching an exclusive footwear collection with luxury women’s ready-to-wear and accessories brand, Altuzarra, during the Altuzarra Fashion Week show in New York. The launch of this collection continues Keds’ partnership with IMG and New York Fashion Week: The Shows which solidified Keds as the “Official Sole of NYFW” for the second season. The footwear collection features new sneaker styles in a variety of colorways and solidifies Keds’ position as the style leader in the collaborative footwear category.
“Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra,” said Jen Lynch, vice president and general manager of Keds. “The collection offers unique styles in luxury fabrications for our customers in styles they cherish.”
The exclusive first look of the limited edition shoe collection with the brand was presented live during the September 10e Altuzarra Fashion Show in New York City and featured new sneaker styles that merge the brand’s two distinct aesthetics into new design features. “I am thrilled to collaborate with Keds this season. Their iconic brand language and heritage has been a huge inspiration, and the resulting footwear collection adds an exciting and dynamic layer to the show,” said Joseph Altuzarra.
“This collection marks an exciting time for two beloved brands bringing the creative fashion spirit of two teams to life,” said Patrick ConnorsSenior Vice President of Global Brand Partnerships for IMG Fashion Events and Properties.
The shoe capsule, which will be available Spring 2023, reimagines classic Keds silhouettes in luxe fabrications and unique styles. The ‘Renaissance’ trainers, inspired by Keds’ archive runner silhouettes, are crafted with satin underlays, ripped and distressed canvas uppers, and finished with suede and leather overlays. Shown on the runway in khaki and black, the shoe sells for $180 and is available for pre-order here. In addition to the Renaissance, the collaboration will also include two similarly crafted Champion styles priced at $140.
For more, follow @Keds, @NYFW and @Altuzarra.
For over 100 years, Keds has been making timeless, comfortable and accessible footwear so consumers can step out into the world their way. Since the creation of the iconic Keds Champion “sneaker” in 1916, Keds has believed that when we feel comfortable inside and out, we can leap forward and leave our mark on the world. world. This belief continues to inspire and motivate us every day. We design every product to support everyone, to give them the versatility, comfort and style they need to live confidently as themselves.
Keds. Wear yours.
Keds is a division of Wolverine Worldwide, the world’s leading manufacturer of casual, work, outdoor, athletic and children’s footwear.
Founded by creative director Joseph Altuzarra in 2008, Altuzarra is a luxury women’s ready-to-wear and accessories brand. Joseph’s seductive aesthetic combines modernity, femininity and unapologetic sexiness. Rooted in craftsmanship and a curiosity for the world, the collection draws inspiration from Joseph’s background and multicultural upbringing. The Altuzarra brand speaks of the power, audacity and sensuality of the modern woman’s wardrobe.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events each year; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, athletic training, and league development. IMG is a subsidiary of Endeavour, a global sports and entertainment company.