Sukkhi, a leading online fashion jewelry brand, has chosen Bollywood actress Karisma Kapoor as their brand ambassador.
Announcing the appointment, Bhavesh Navlakha, Founder and CEO of Sukkhi, said: “Karisma Kapoor has always been a well-known face across India. Timeless beauty, Karisma Kapoor has her own unique style that resonates with Indians and expresses her glorious true self which aligns with Sukkhi’s ethos of being fashionable and trendy. At Sukkhi, our goal has always been to make the best of designs available to our customers for any occasion or celebration. We believe that new age women are looking for stylish yet affordable jewelry options that not only enhance their beauty but also help them stay up to date with the rapidly changing industry and its ever changing trends. We are extremely happy to partner with Karisma Kapoor for our various branding initiatives in the markets, our website, our offline touchpoints and ATL BTL marketing across India. ”
Commenting on the collaboration, Karisma Kapoor said, “I am delighted to collaborate with Sukkhi as the brand has a large collection of jewelry that complements modern Indian women and their style. Personally, I’m always on the lookout for versatile pieces that I can combine with multiple outfits. Jewelry gives women confidence and brings out their true personality. I am delighted to be a part of Sukkhi Jewelery.
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