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K-pop star IU named Gucci’s latest global brand ambassador

South Korean K-pop idol and actress IU is Gucci’s latest global brand ambassador.

IU, real name Lee Ji-eun, is the fourth Korean artist to join the luxury brand as a global brand ambassador. The others being Korean actors Lee Jung-jae, Shin Min-ah and K-pop idol Kai from boy group EXO.

Gucci calls IU a ‘global brand ambassador’ in Instagram post

A new surprise for IU fans

The news surprised many. Gucci did not release an official statement but simply mentioned her as their “global brand ambassador” in an Instagram post from Cannes on May 29.

IU was in the French Riviera resort to attend the 2022 Cannes Film Festival, which ended on May 28, after the Palme d’Or award ceremony.

Gucci shared a photo of the singer on the red carpet, where she wears a beautiful green dress created by the brand.

“The IU Global Brand Ambassador was captured at the 75th annual Cannes Film Festival wearing a Gucci dress with re-embroidered lace petal detailing on the cuffs, and sequined flowers and crystal embellishments on the skirt,” Gucci captioned the photo.

According to reports, Gucci did not reveal when exactly IU signed on as the brand’s global ambassador, citing “competition with another brand.”

IU’s long association with Gucci

Among the few acclaimed K-pop idols, who are not part of any boy or girl groups, IU has been associated with Gucci for quite some time.

The brand made her its Korean ambassador in 2020. Since then, she has worked for its fashion and beauty offerings, appearing in multiple editorials and red carpet events wearing Gucci.

Critically acclaimed for her performance in the K-drama Hotel Del Luna (2019) and Netflix series Character (2019), IU was in Cannes for Hirokazu Kore-eda’s film Broker (2022). She plays a leading role alongside stars Bae Doona and Song Kang-ho in the film.

Song won Best Actor at Cannes for the film, which was one of the nominees for the Palme d’Or.

(Main and featured image credit: @dlwlrma/Instagram)

Hazel J. Edmonds

The author Hazel J. Edmonds