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Jovial Jeff Goldblum steals Prada’s Spring/Summer 2023 show | Fashion

Prada isn’t a brand short on stars or celebrity ambassadors, but few have embraced the role as enthusiastically as its favorite runway star: Jeff Goldblum.

The Hollywood actor and notorious gentleman nearly stole the show at the menswear brand’s Spring/Summer 2023 show on Sunday afternoon in Milan. Guest rather than model this time around, he held his own impromptu press conference from his front row seat and said, “I love wearing these clothes. These are my favorite clothes!”

He is not alone. Brand as copied as one would like, under the creative direction of Miuccia Prada and Raf Simons, the company recorded a 41% increase in its total net sales at the end of 2021 compared to 2020. While the pandemic would have of course skewed the normal accounting, when it came to going out of the house, there is no doubt that Prada was a popular port of call.

A celebration of domesticity: the Prada fashion show. Photography: Pixelformula/SIPA/Rex/Shutterstock

On the clothing side, Prada continues to set the temperature and trends for the coming season. For next summer, Goldblum and the rest of the front-row celebs — including Rami Malek, Ncuti Gatwa, Jake Gyllenhaal and Song Kang — watched the duo tap into their modus operandi of giving familiar garments a complexity that justifies the hype and the price.

Skinny double-breasted black suits were worn with exaggerated cowboy boots; the everyday dust coat arrived in pink, orange and red gingham; cozy sweaters and cardigans came with neon stripes and shrunken nostalgic appeal; denim jackets had shaved collars; and tabard-style plaid shirts and overalls were on hand to give traditional wardrobe staples a Prada twist. It was a collection that celebrated the elegant domesticity that is often overlooked or overdone in fashion, but what Prada knows people ultimately want.

Model range
‘Classicism with spontaneity’: the models wear costumes. Photography: Luca Bruno/AP

“The collection is about simplicity as a concept, as a choice,” Prada told reporters ahead of the show, adding that simplicity was also a trend. “It was about clothes that people could really wear, but with impact…As long as it’s the base, it’s really a conceptual choice – a coat, jeans, a suit. They look simple, but are the result of a process.” Simons agreed, adding that individuality comes from the way it is worn.

“The clothes are classic, but their mix contradicts each other, which makes them exciting and new,” he said, pointing out a deliberate weirdness. “A combination of rawness and sophistication in these garments is also important. The contrast of classicism and spontaneity gives it a sensitivity, an emotion.

With neither Prada nor Simons available for comment after the show, it fell to Goldblum to have the final say. “What else [designers do] is fiercely intelligent and unique with great integrity,” he enthused. “Clothes with the best type of character.”

Hazel J. Edmonds

The author Hazel J. Edmonds