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Jamie Foxx parties with friends in Saint-Tropez as he promotes liquor brand Brown Sugar Bourbon

Jamie Foxx parties with friends in Saint-Tropez as he promotes his Brown Sugar Bourbon liqueur brand

Jamie Foxx was spotted vacationing in the south of France with friends earlier this week.

The 54-year-old entertainer showed off his luxurious fashion sense as he strolled the beach in a wide-brimmed hat and silk shirt.

He later took a phone call from the balcony of his yacht and promoted his brand of whiskey on social media.

Vacation: Jamie Foxx was spotted vacationing in the south of France with friends earlier this week

During his day at the beach, the father-of-two teamed his button-up top with black skinny pants.

The stand-up comic accentuated her polished look with multiple flashy chains and pendants around her neck.

Along with his statement hat, he wore chic, lightly tinted sunglasses.

The actor sported a diamond-encrusted watch and a neatly trimmed goatee while trotting down gray water slides.

Stylish: The 54-year-old entertainer showed off his luxurious fashion sense as he strolled the beach in a wide-brimmed hat and silk shirt

Stylish: The 54-year-old entertainer showed off his luxurious fashion sense as he strolled the beach in a wide-brimmed hat and silk shirt

Downtime: He then took a phone call on the balcony of his yacht and promoted his brand of whiskey on social media

Downtime: He then took a phone call on the balcony of his yacht and promoted his brand of whiskey on social media

On another occasion, during his chic getaway, the singer-songwriter dressed up on a yacht.

The Oscar-winning actress donned a navy Gucci t-shirt with red Nike shorts.

He wore aviator-style sunglasses as he attended to his iPhone as he stood on the balcony.

Jamie pulled back the blinds at one point, squinting as he stood in the bright sunshine.

Quick chat: Jamie pulled back the blinds at one point, squinting as he stood in the bright sunshine

Quick chat: Jamie pulled back the blinds at one point, squinting as he stood in the bright sunshine

Businessman: Jamie took to Instagram on Friday and Saturday to tout his Brown Sugar Bourbon aka BSB spirit

Businessman: Jamie took to Instagram on Friday and Saturday to tout his Brown Sugar Bourbon aka BSB spirit

Jamie took to Instagram on Friday and Saturday to tout his Brown Sugar Bourbon, aka BSB, spirit.

In video content shared on the photo-sharing app, he partied the night away in a short-sleeved white shirt.

He was seen pouring drinks for attendees at an elegant event with waiters and dancers.

The businessman rocked two blingy necklaces with the initials ‘C’ and ‘A’ representing his two daughters, Corinne and Annalize.

Proud dad: The businessman rocked two blingy necklaces with the initials 'C' and 'A' representing his two daughters, Corinne and Annalize

Proud dad: The businessman rocked two blingy necklaces with the initials ‘C’ and ‘A’ representing his two daughters, Corinne and Annalize

The entrepreneur mentioned his hometown as he wrote in the caption, “From the south of #terrelltx to #suddelafrance.”

He then tagged his business page and added the tagline “#makeslifesweet”.

Taking to his Stories, he shared even more footage with his 14.6 million followers, including a photo of two B2B bottles.

They were set up in front of a beautiful sunset and a filled champagne flute.

Building his empire: The entrepreneur mentioned his hometown as he wrote in the caption:

Building his empire: The entrepreneur mentioned his hometown as he wrote in the caption: “From the south of #terrelltx to #suddelafrance”.

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Hazel J. Edmonds

The author Hazel J. Edmonds