Another sign that luxury fashion is moving towards a more circular future, the French brand Isabel Marant recently launched into resale with Isabel Marant Vintage.
The new digital resale platform, initially created for the French market, aims to extend the life of authentic Isabel Marant clothing and accessories, including items from the Isabel Marant, Isabel Marant Ãtoile and men’s lines.
Although labeled “vintage”, the second-hand items available on the site lend themselves well to current trends. Items include 100% cotton jeans and denim jumpsuits, white leather cowboy boots and maximalist pants covered in sequins.
Consumers can exchange their used Isabel Marant coins through the platform for a discount voucher to be used to purchase new items in store or online, or on the vintage site. In addition, unused clothes, shoes and accessories from previous collections will be sold on the platform.
âBased on notions of sustainability and heritage, this initiative offers an effective solution to make fashion more circular,â the brand said on its website.
The second-hand store launches with a return component. The proceeds from the sales of Isabel Marant Vintage will be donated to the Isabel Marant Endowment Fund which will support women’s education and crafts in indigenous communities.
In November 2020, the designer was criticized by Mexican Minister of Culture Alejandra Frausto Guerrero for using a motif unique to the Purepecha community in the northwestern state of Michoacan without recognition. The fashion label responded by asking the community to “accept our sincere apologies.”
Entering the growing vintage market is a strategic decision for the French brand as the opportunity shows signs of exponential growth. Recent data from online resale retailer ThredUP revealed that in 2020, 33 million consumers purchased second-hand clothing for the first time. The second hand is expected to double over the next five years to reach $ 77 billion.