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Inside On Running and Loewe’s luxury sportswear collection

On Running, the Swedish sportswear brand known for its high-tech sneakers, is going high fashion.

Earlier this week, On Running teamed up with luxury fashion house Loewe to launch a splurge-worthy capsule collection of cool, faded workout pants, performance tees and (of course) of running shoes to make you the best dressed guy at the gym, or the trails.

Cloudventure running shoe

Loewe x Marche
loewe.com

$390.00

Since British designer Jonathan Anderson took over the reins of Loewe in 2013, he has transformed the majestic Spanish leather brand into a modern cultural brand that speaks to the way millennials now dress, without losing the attention of the mark on very intricate designs. Technical is how we will also describe On. Launched in 2010, he designed a running shoe with Cloud 9-like cushioning, a shock-absorbing outsole and a propelling Speedboard that won awards and cult classic status among hardcore marathon runners.

Read more: Best running shoes for men

“They were really good for my feet,” Anderson told the Financial Times of his love for On. “Great support, very lightweight. And they go really well with everything,”

Considering we’re all wearing activewear these days, this limited-edition line is a match made in fashion heaven.

And we can’t argue with the results of the collection, comprising 26 outdoor-inspired items. Her three-layer parka features Sashiko-inspired stitching that resembles a starry night. On’s flagship temperature-regulating t-shirts, wind-resistant joggers and Cloudventure and Cloudrock athletic trainers have a gradient finish in earthy hues of orange, blue and brown. You can mix and match these pieces for a look that can hold up through the most rigorous race, while still looking great.

“A lot of people will wear a coordinated look to go for a run or hike, and I like that,” On creator Alex Brunner told the Financial Times. “I hope the collection inspires people to get out and explore.”

Prices range from $390 to $1,300. The collection is available online at Loewe and On Running while supplies last. Here are some of our favorite pieces from the line, organized by men’s health Fashion Director Ted Stafford.

Read more: The best workout clothes for men

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Tags : fashion house
Hazel J. Edmonds

The author Hazel J. Edmonds