Fashion style

Indian influencers Gaurav Taneja-Ritu Rathee and Aashna Hegde become NYFW stars for Archana Kochhar

Thanks to social media, “talent” has found its due and a platform. And if you are consistent, sincere and exceptional in what you do, the right talent will be chosen by the right person.

This is not obvious ‘gyan’ but a reality of Delhi-based husband-wife duo Gaurav Taneja and Ritu Rathee Taneja of Flying Beast fame and Mumbai-based lifestyle influencer Aashna Hedge who walked the ramp at New Fashion Week York.

© Instagram/Archana Kochhar

It was the first time Indian content creators became stars at NYFW, all thanks to renowned Indian designer Archana Kochhar for making the coup for local influencers possible.

Further setting the stage for increased representation of Indian influencer presenters on global platforms Archana teamed up with #meninskirt fame Jainil Mehta to open the show with a poetic freestyle dance.

Kochhar showcased her ‘Jharokha’ collection which highlights the importance of sustainability in fashion and focuses on locally handcrafted, low-carbon textiles selected by women weavers from upstate Madhya Pradesh.

The show was staged in association with ‘The Society’ on 9/11 at the Hall of Mirrors.

Commenting on her showstoppers, Archana Kochhar said in a statement, “I am very excited as this is my fourth showing at New York Fashion Week. In today’s age of technology, social media influencers present themselves as powerful thought leaders in the world of entertainment and fashion. Each of these content creators will promote and propel the cause of “voice for local” on the global stage for the very first time. »

Archana Kochhar with Indian influencers at NYFW
© Instagram/Archana Kochhar

Gaurav Taneja and Ritu Rathee Taneja added in a joint statement, “It is an honor to be handpicked from the Indian content creator community to represent India on the global stage.”

Aashna Hegde said, “I have been an avid fashion enthusiast and have always wanted to showcase my experimental fashion persona on the world stage and help leverage the cause of sustainability.”

This creative confluence not only marked the debut of these Indian digital influencers at international fashion weeks, but also marked the first incorporation of Indian social media influencers on the runway in New York Fashion Week history.

Well, congratulations for India.

Hazel J. Edmonds

The author Hazel J. Edmonds