The Standard team has a knack for establishing itself in the hottest places in the world. Standard “seals of approval” have been awarded to Miami Beach, Hollywood, Downtown Los Angeles, East Village in New York, The High Line and even the Maldives. While none of these destinations need help promoting themselves, The Standard further strengthens its status as a must-see and in London it’s no different. While years of regeneration have made King’s Cross a new destination for many, “KX” and neighboring Camden have long been haunts for the alternative, bohemian and those on the fringes of society.
Coal Drops Yard, a short walk from The Standard, is home to lively shops, bars and restaurants, as well as historical relics like the old Granary Building (now home to the internationally renowned art school, Central Saint Martins ) and the Victorian Gothic Revival style St. Pancras International The station and adjoining Renaissance hotel now occupy a prominent place in the neighborhood.
Following the local trend of regeneration and reuse, The Standard occupies the former annex of Camden Town Hall, a brutalist monument that has been lovingly restored by the architectural firm Archer Humphryes, with a three-story extension of the space age capping the structure. Going up outside is a new mini landmark in itself, a red phone booth-shaped elevator that serves the 10th-floor restaurant, Decimo. Inside, Shawn Hausman, a longtime Standard collaborator and interior designer, continues to nod to the building’s 1970s heritage.
The Standard has 266 rooms in 42 unique styles with a range of packages to suit all inclinations and whims. There are Cozy Core windowless pods, perfect for a wild night’s sleep, as well as light-flooded terraced suites with stunning city views and everything in between. Once again, Shawn Hausman and Co. have worked their magic in every nook and cranny of every room while fashion designer and Central Saint Martins alumnus Craig Green has also made his mark. In addition to designing the enviable collection of Standard Team uniforms, guests can dress and stay in custom Craig Green bathrobes, cut from the most comfortable terrycloth cotton.
Designer dresses need space to relax and there’s no shortage of Zen here. Rich textures and natural details including wool, leather and wood are sprinkled throughout. Large room-service TVs face even larger beds with plush Italian bedding and plush pillows.