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HK’s Balabala enters the Metaverse; unveils Rainy, digital brand ambassador

Balabala from Hong Kong entered the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the position of the Balabala brand in the children’s clothing industry. The name is inspired by rain, the water of life, essential for nourishment and growth.

With insight into the metaverse, Balabala creates a new window of communication with Gen Z, while enhancing its multi-channel brand strategy.

Balabala also reported securing key cooperation with two top designers, Christine Phung (former creative director of Dior and Chloe), and independent designer Veeco Zhao, on its latest series of products. The new collectible designs exemplify the beauty of growing up in girls by fusing European culture with Chinese design concepts, encouraging children to express themselves and be part of their own fairy tale, the company said in a statement. Press release.

Balabala from Hong Kong entered the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the position of the Balabala brand in the children’s clothing industry. The name is inspired by rain, the water of life, essential for nourishment and growth.

Balabala continues to pursue its ambition to provide its global customers with diversified and high-quality products in a dynamic and exciting business environment, encouraging children around the world to have wonderful childhoods and aiming to “become the children’s fashion brand of first choice “.

Fibre2Fashion Information Desk (GK)

Hazel J. Edmonds

The author Hazel J. Edmonds