For the luxury brand’s centenary year, Gucci has brought a wave of collaborations – or “hackings” as they call it – to the runway. Earlier this year, Gucci partnered with Spanish luxury house Balenciaga for its first-ever partnership with high-fashion designer, Gucci Aria, featuring printed puffer jackets and branded ‘Jackie’ bags, the ultimate dream hypebeasts. Gucci also unveiled a Cadillac Seville mini collector car as part of a collaboration with Hot Wheels and launched its online digital concept archive, the Vault, which doubles as an e-commerce website. Today, the famous luxury house took to Instagram to tease the release of its next project: a capsule collection with Comme des Garcon.
On October 11, Gucci published an announcement on its Instagram story about their next “hacking” with the Japanese house Comme des Garcon. Gucci has confirmed that the first drop will feature an updated take on their co-branded tote bags, which will be released exclusively on the Gucci Vault. The design of the tote has yet to be revealed, and Gucci continues to tease us with a movie from the Gucci x CDG box on the vault site.
Although the upcoming design has been kept a secret, the association’s first iconic tote was released in 2018, featuring PVC-wrapped paper tote bags bearing Gucci’s famous red and green stripe detail. at the top of the CDG logo. The following year, the same PVC bag fell with the famous Gucci flowers. Both bags sold out almost instantly, and we expect the same from the next drop.
The new Gucci x Comme des Garcon tote bag will be available on Friday, October 15.