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Frank Ocean launches luxury fashion brand called Homer


Good news, you will soon have new Frank Ocean products to place next to your Boys don’t cry magazine and your “Dear April” vinyl. The enigmatic musician has announced the launch of Homer, an “American luxury company”, whose first collection includes fine and high-end jewelry pieces, as well as printed silk scarves.

According to the press release, the name Homer “represents the engraving of history in stone.” It may be a reference to the influential Greek writer Homer or, in a much less likely case, an episode of The simpsons where Homer gets involved in a secret society known as The Stonecutters. Either way, the coins are handcrafted with 18k gold, recycled sterling silver, hand painted enamel, and US lab-grown diamonds, which are a more alternative. ethics with mined diamonds. The intricate bracelets, chains, diamond encrusted rings and even tab rings are handcrafted in Italy.

As for the inspiration behind Homer’s first batch of creations, Frank cites “childhood obsessions” and “legacy as a fantasy,” which can be felt in the dice-shaped earrings, as well as whimsical cartoon pendants in colors like “soba”, “cadmium red” and “canary”. They come to life and are displayed in a colorful catalog photographed by Frank, himself and his frequent collaborator Tyrone Lebon. At 160 pages, the Homer catalog itself could just as easily be a collector’s item. In it, Frank even teases a future collaboration with Prada. More on this soon … we hope.

In the meantime, pieces from Frank’s first Homer collection can be purchased at their store, located at 70-74 Bowery in New York City. It opens August 9 from 10 a.m. to 6 p.m. and appointments can be made online at homer.com.

Check out a selection of our favorite images from the catalog and check out Frank Ocean’s new fashion project below.

homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean
homer catalog of the frank ocean

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Tags : york city
Hazel J. Edmonds

The author Hazel J. Edmonds

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