close
Fashion brand

Fobi Announces Passcreator Digital Membership Card Deal

VANCOUVER, BC, Sept. 28, 2022 (GLOBE NEWSWIRE) — Fobi AI inc. (FOBI: TSXV FOBIF: OTCQB) (the “Company” or “FOBI”), a leader in providing real-time data analytics using artificial intelligence to improve operational efficiency and profitability, is pleased to announce a new Passcreator by Fobi digital membership card dealing with Scotch & Soda, one of the world’s leading fashion brands. Scotch & Soda will distribute Passcreator by Fobi Wallet passes to all customers who sign up for the “Club Soda” membership program. Members will then be able to show the pass at their points of sale where the pass’ QR code will be scanned. Scotch & Soda will collect the POS data, which will be synced to their Salesforce CRM system and the transaction data can then be attributed directly to the customer. Fobi will generate revenue from this agreement through upfront onboarding, training and installation fees and a monthly license fee per pass.

THE FOBI SOLUTION TO PROVIDE A COMPLETE DIGITAL MEMBERSHIP SOLUTION TO CUSTOMERS WITH SALESFORCE CRM INTEGRATION

Scotch & Soda chose Fobi’s Passcreator over other solutions because of the platform’s ease of use and Passcreator’s ability to integrate with their current systems. In particular, Scotch & Soda centralizes all of its customer data in its Salesforce CRM system, so any new customer-facing systems it implements must connect to its Salesforce system. In this case, customers present their Wallet Pass which contains their customer number in the form of a QR-Code at the Scotch & Soda store. Scotch & Soda scans the QR code with their POS system and all data is sent back to their Salesforce system. In Salesforce, they can now see all of that customer’s transactional data, can create segments based on that data, and can then send personalized, targeted messages through the Wallet pass to their users to encourage them to buy more. They can also contact customers who haven’t purchased recently through Wallet Pass and send them notifications encouraging them to purchase again. With the Passcreator by Fobi Wallet Passes, Scotch & Soda will be able to use geofencing to display notifications to its customers when they are near a Scotch & Soda retail store, encouraging them to enter and purchase the latest line of clothing which has just been launched. The Passcreator by Fobi Wallet pass platform is an incredibly simple and effective tool for Scotch & Soda to issue digital membership cards and better understand their customers’ buying habits, then be able to act on that data. to deliver more personalized and targeted messages to their customers that entice them to spend more.

Claire Boots, Scotch & Soda Global CRM Manager said, “Our partnership with Passcreator by Fobi has allowed us to go beyond simply distributing membership cards through a digital wallet solution. We have been able to easily integrate their tool into our ecosystem, allowing us to monitor, serve, retrieve and update individual members’ wallet pass. In addition to this, their solution has opened up a new communication channel, allowing us to interact with wallet pass holders personally and locally. through push notifications through the wallet app.Since the majority of our wallet pass holders will be in-store customers, as they can unlock their membership benefits by scanning their membership card, being able to login with them via this new channel gives us many new opportunities that we are very excited about.”

DIGITAL CUSTOMER MEMBERSHIP PROGRAMS GROW RAPIDLY

Adoption of using Apple mobile wallet cards and Google Pay is also growing rapidly thanks to pandemic-accelerated behavior. According to a recent report by Juniper Research, the number of people using digital wallets is expected to reach 4.4 billion by 2025, up from 2.6 billion in 2020, with QR codes accounting for 40% of all digital wallet transactions. The desired goal of all players in this industry is obviously one-click payment or scan and rewards for customers.

Rob Anson, CEO of Fobi said: “For Scotch & Soda, we are bringing them a new way to collect and leverage customer data that allows them to engage and deliver value to their customers through Wallet Passes. Our Wallet Pass-based digital membership card solution allows them to activate their customer data and run much more segmented and personalized communications directly on the lock screen of their customers’ phones, which is a game-changer for their digital marketing team.

This press release is available on the Fobi Website and the FOBI verified forum on AGORACOM for shareholder discussions and management engagement.

About Scotch and sodas
Born in Amsterdam in 1985, Scotch & Soda celebrates the free spirit of its hometown. Infinitely optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its collections, which include men’s, women’s, children’s, jeans, eyewear, perfumes and accessories, occupying a unique space in today’s world. global fashion landscape.

Collections can be found worldwide in 270 independent stores across Europe, North America, Asia, the Middle East, Africa and Australia, as well as 7,000 doors in select of the biggest cities in the world, including New York, London and Paris. The brand’s online operations also ship to more than 70 countries.

For more information, visit www.scotch-soda.com

About Fobi
Fobi is a leading data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to drive increased profits. Fobi’s unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premises platforms, creating highly scalable solutions for our global customers. Fobi partners with some of the world’s largest companies to provide the best solutions and operates globally across retail, telecommunications, sports and entertainment, casino gaming, hospitality and tourism.

For more information please contact:

Fobi AI Inc. Fobi website: www.fobi.ai
Rob Anson, CEO Facebook: @ Fobiinc
T: +1 877-754-5336 Ext. 3 Twitter: @ Fobi_inc
E : [email protected] LinkedIn: @ Fobiinc

Forward-Looking Statements/Information:
This press release contains certain statements that constitute forward-looking statements or information. These forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company’s control, including the impact of general economic conditions, industry conditions and competition from other industry participants, stock market volatility and the ability to access sufficient capital. from internal and external sources. Although the Company believes that the expectations contained in its forward-looking statements are reasonable, they are based on factors and assumptions about future events that may prove to be inaccurate. These factors and assumptions are based on currently available information. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those expressed, anticipated or implied by the forward-looking statements. As such, readers are cautioned not to place undue reliance on forward-looking statements, as no assurance can be given as to future plans, operations and results, levels of activity or achievements. The forward-looking statements contained in this press release are made as of the date of this press release and, except as required by applicable law, the Company undertakes no obligation to publicly update or revise any of the statements. foresight included. , whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the Company’s securities should be considered highly speculative. There can be no assurance that the Company will be able to achieve any or all of its proposed objectives.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Hazel J. Edmonds

The author Hazel J. Edmonds