Flipkart, which is a local e-commerce marketplace, announced a partnership with Hopscotch, one of India’s leading children’s fashion brands, as it continues to create opportunities in the branded children’s fashion segment within the group. 0-14 year olds. The e-commerce platform will make a wide range of Hopscotch’s branded children’s clothing available across the country as parents continue to trust e-commerce for their shopping needs.
Over the past year, the e-commerce brand has experienced 60% year-over-year growth in the branded children’s fashion segment, with a majority of new customers coming from Tier II cities and beyond. The majority of customers who buy designer children’s clothing on the platform today tend to be in the 25-40 age group. This age group is more aware of the composition of fabrics and designer clothes for children.
âWhen it comes to shopping for kids’ fashion, parents don’t want to compromise on quality and we have seen a growing affinity for trusted brands not only in the subways, but also in areas of the city. level II. At Flipkart, we have focused on the children’s fashion segment, which has helped us to triple our business over the past 2 years, with growth mostly driven by new customers, âsaid Nishit Garg, vice president of Flipkart Fashion.
With this partnership, the e-commerce brand has enriched its brand portfolio and continues to deepen its value proposition.
âWhen shopping for children, trust and safety play a key role and we continue to meet this demand with the best product selection from the largest number of vendors and partner brands. The launch of Hopscotch is in line with this and we believe their high quality children’s fashion products will provide immense value from a choice perspective, âGarg added.
Over the years, buyers of children’s fashion have constantly searched for better quality, a variety of designs, more options to choose from, and a range of price options. With a growing number of online shoppers looking for a convenient shopping experience emphasizing affordable fashion without compromising on quality and style, the launch of Hopscotch on Flipkart offers a wide selection of the latest. children’s fashion to millions of consumers. Hopscotch specializes in selecting the hottest and most fashionable head-to-toe looks for infants, toddlers and preschoolers, through an amalgamation of style and function.
âWith increasing exposure to the latest trends, Indian parents continue to seek out cutting-edge choices for their children that also offer great value for money. Seasonal collections are in high demand, especially in Tier II and Tier III cities, but access is limited. Hopscotch fills this void by offering the trendiest children’s fashion catalog at the most affordable prices. Our partnership with Flipkart will further enable us to reach millions of these consumers across the country, âsaid Rahul Anand, Founder and CEO of Hopscotch.