UK fans of iconic American burger chain Five Guys can now get their hands on branded goods.
The product line reflects Americana’s classic aesthetic, with varsity jackets, sweatshirts, red-checked white socks, and hoodies available for purchase.
Five Guys launched the new online merchandise on Monday, July 4, Independence Day in the United States.
The collection ranges from black and white embroidered varsity jackets and branded sweatshirts to Five Guys milkshake t-shirts and bespoke beanies and baseball caps.
According to Five Guys, the varsity jacket pays homage to Arlington, Virginia, where the brand was founded in 1986.
Prices start from £10 for the socks to £75 for the varsity jacket. T-shirts are £20 each, while sweatshirts are £35 and hoodies are £45.
Each piece of merchandise also features the block graphics of the iconic Five Guys logo.
The collection comes as varsity jackets and other American collegiate styles have become a staple for fashion watchers.
One of the most high-profile designers to include varsity jackets was the late Virgil Abloh, whose final Fall/Winter 2022 show for Off-White took place posthumously at Paris Fashion Week in March.
The designer, who died on November 28, 2021, featured a red and cream varsity jacket in his runway, along with a blue version.
Louis Vuitton’s Fall/Winter 2022 menswear collection also featured a purple and white varsity jacket with the letters LV embossed on it.
The jacket was later worn by A$AP Rocky in February as he posed with Rihanna and her then-growing baby bump at a Fenty Beauty event.
Rocky is a longtime fan of the varsity jacket and regularly dons vintage and new designer pieces.
Model Bella Hadid was also spotted wearing a navy varsity jacket while out and about New York recently, as was Danish fashion designer Emili Sindlev, who wore a navy and mustard yellow version at Copenhagen Fashion Week.