In honor of the Stonewall Riots that took place in New York City on June 28, June is dedicated to celebrating the freedom, culture and rights of the LGBTQIA + community in society.
This pride month, Rich Mnisi got Twitter in a twist after posting high fashion photos of himself wearing a skirt as he showed his support for gender neutral fashion.
In line with support from the LGBTQIA + community, retail and luxury fashion brands have released Pride Month inspired campaigns. Here’s a quick look at five brands and their pride campaigns.
Retailer H&M has launched the Beyond The Rainbow campaign which aims to inspire individuals to share their personal values and support the core values of diversity, equality and transparency.
The campaign features South African activists Dolla Debbie, the alter ego of Siphesishle Duma and Lethabo Matseke.
“I hope this campaign goes beyond conversation and sparks real activism. We can all be advocates for equality and freedom in our spheres of influence and make sure the spaces we occupy are safe for all marginalized people, ”Debbie said according to IOL.
Sister of Versace founder Gianni Versace, Italian fashion designer Donatella Versace collaborated with Lady Gaga on a Born This way capsule in the form of a limited edition line to raise money for the singer’s charitable foundation.
“I am so excited to work with Lady Gaga on the tenth anniversary of Born This Way. It was a very exciting project for me, Born This Way celebrates individuality, inclusiveness and everything that needs to be done with pride, ”Donatella Versace said on Instagram.
The luxury fashion house that recently partnered with Crocs to launch the Stiletto Crocs, first released their Pride pieces during Demna Gvasalia’s pre-fall 21 collection.
The range includes hoodies, t-shirts, caps and sweaters, of which 15% of sales will be donated to the LGBTQIA + suicide prevention support service, the Trevor Project.
Popular for its line of denim jeans, American clothing company Levi’s raises funds for OutRight Action International, which fights for the rights of individuals in the LGBTQIA + community through its Pride collection.
The collection emphasizes the importance of using someone’s correct pronouns in a range of denim as well as bobs and fanny packs.
5. SAVAGE X FENTY
Rihanna’s lingerie brand Savage x fenty is known for its inclusiveness and this month the brand released their Savage x Pride collection which includes an assortment of mesh bras with rainbow embroidery and underpants. matching clothing, garter belts, boxers, knee-length stockings, tuxedo jackets and more.
The brand will donate to five organizations supporting LGBTQIA + communities, including GLAAD, Audre Lorde Project, TransLatin @ Coalition, Caribbean Equality Project and Trans Wellness Center.
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