Hungarian fashion house Nanushka has expanded its presence in China by launching an online store on Alibaba’s Tmall after opening its first Asian flagship store in Shanghai’s IAMP mall last month.
The launch will be followed by the opening of the Nanushka Chengdu store later this year. The fashion brand also aims to increase the number of its stores in the market to nine by 2026, making China the brand’s biggest investment and biggest footprint.
“China continues to be at the forefront of the luxury sector and presents a significant long-term opportunity for us,” Nanushka CEO Peter Baldaszti said in a statement.
The Nanushka Tmall store will offer women’s and men’s ready-to-wear lines, accessories and a basic collection. His bestsellers include the Hide jacket and the Vinni pants.
“We believe that a combined strategy of having a strong physical and digital presence for our customers is key to enabling our customers to connect with our brand.”
Founded in 2006 by husband and wife duo, Sandra Sandor and Baldaszti, the fashion label is known for its craftsmanship and durability with a modern minimalist aesthetic. Nanushka’s plays have been endorsed by Michelle Obama, Yang Mi and Billie Eilish.