Dzojchen’s big moment came in 2018 when Chadwick Boseman, styled by Ashley Weston, wore a spectacular black and white patterned ensemble to the Asian premiere of Black Panther in Seoul. “It was literally a turning point for us,” said founder Chelsea Scott-Blackhall. “The brand was born out of paradox and duality. I like this synergy between East and West – and not going too far – but also just having nuances. And [Boseman] I get it. ”The Singapore-based brand, which also has offices in New York City, started out as a denim brand in 2009 before showcasing its now iconic kimono suit in 2014. It has started to gain the attention of Hollywood with its distinct bespoke tailoring. More recent celebrity moments include Regé-Jean Page on Saturday Night Live, Maluma at last year’s AMAs and silky pajamas for Michael B. Jordan (seen in viral vacation photos).
Before launching his brand in 2009, self-taught designer Nguyen Cong Tri was already one of the darlings of Vietnamese celebrities. His entry into the United States came when Rihanna and Katy Perry embraced his inventive silhouettes, dramatic drapes, and intricate cutouts, with Perry enlisting Nguyen to design costumes for his Witness 2017 tour. In January 2019, Cong Tri did. her debut at New York Fashion Week. A month later, Kate Bosworth wore a ripped canary yellow dress embellished with crystals at the Vanity Show Oscar party. Over the past couple of years, Cong Tri’s A-list moments have grown exponentially to include Beyoncé, styled by Zerina Akers, in gold ruched velvet at the Lion King premiere and Charlize Theron, with Leslie Fremar, in an ornate sheer blouse on Tonight’s Show with Jimmy Fallon. Working regularly with the stylist duo Wayman + Micah, Nguyen felt particularly moved by Kelly Marie Tran wearing Cong Tri twice during her Raya and the last dragon promotional tour. “The designs reveal the beauty of modern and powerful women. [Her] The ethereal pleated beige silk dress is powerful and luxurious, ”said Nguyen, who plans to open flagship stores overseas. “Kelly Marie Tran is an excellent actress and the pride of Asia. Its strength inspires me and embodies the spirit of my creations.
With roots in the Nigerian entertainment and fashion industries, former Marketing Director Mai Atafo has grown his brand into full collections of luxury menswear, womenswear and bridal wear over the past 15 years – and has become himself. – even an icon of the local style. Nigerian stars flock to her custom designs for tailoring expertise, a bold color scheme, and exquisite embellishments. During Arise Fashion Week in 2019, model Naomi Campbell closed her show. After South African actress Thuso Mbedu, dressed by Wayman + Micah, accepted her Hollywood Critics Association award for The Underground Railroad in her red tulle dress, the designer decided to expand his exposure to Hollywood, especially with bespoke men’s clothing. “When we get the chance, we’ll kill him,” Atafo says, adding, “We’re working on a fully hand-beaded velvet tuxedo, and it’s unlike anything I’ve seen there. “- FSH
This story first appeared in the September 22 issue of The Hollywood Reporter magazine. Click here to subscribe.