Fashion designer

Fall River native building on his success as a fashion designer

FALL RIVER — Last year, Fall River native Jeremy Lavoie had his big chance as a fashion designer. Now he’s building on that success and bringing it back to his hometown as much as he can.

“It’s so overwhelming, but it’s also such a good feeling,” he said.

In 2021, Lavoie, worked with his brother, Jonathan Lavoie, and another partner, Stephan Solway, to launch JL Creative Studios to sell clothes he designed.

In the months that followed, his brand quickly grew, with requests for his custom canvas jackets and vests coming from NBA players and musical artists.

And, he started working as a personal stylist for the likes of professional basketball player Ta’Quan Zimmerman and famed auto broker Brandon Medford. He broke into this business by connecting with people who bought him custom jackets.

“Now it has become a partnership,” he said.

“It all started with an artist”:Fall River native Jeremy Lavoie is launching a fashion label

Now Lavoie is getting noticed by bigger companies, including Carhartt, Fashion Nova and Ethika, who work with him and supply clothes to his clients.

Lavoie, a graduate of BMC Durfee High School, began working with his alma mater’s fashion department last year to teach students about the industry as well as sewing and design classes. He has also worked with other schools in the city, including Talbot Middle School and Resiliency Preparatory Academy.

On July 30, he’ll be hosting an outdoor event (likely in Kennedy Park) to talk to kids about the fashion industry, with plans for a few NBA players to attend. Later this year, he also hopes to hire a few students from Fall River as interns and bring them to fashion events in New York and to his embroidery shop in Providence.

Ta'Quan Zimmerman wearing a custom canvas jacket made by Fall River native Jeremy Lavoie.

In addition to teaching them the ins and outs of the industry, Lavoie also wants to encourage young people to develop their own personal style and have the confidence to promote themselves and build relationships that can help them in the future.

“I get these questions all the time, ‘how did you meet all these people?'” he said. “I want kids to really see, ‘You can do it too. You can make those connections too if you put the work into it.’”

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Audrey Cooney can be reached at [email protected]. Support local journalism by purchasing a digital or print subscription to The Herald News today.

Hazel J. Edmonds

The author Hazel J. Edmonds