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Erica Gadsby creates and admires not-so-fast fashion

ReCreate Clothing co-founder Erica Gadsby is changing our view of sustainable shopping.

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ReCreate Clothing co-founder Erica Gadsby is changing our view of sustainable shopping.

Erica Gadsby does things differently. For starters, no one on their team in New Zealand and Cambodia works full time – they all prioritize family life and other activities over work.

As Co-Founder and Commercial Director of ReCreate Clothing, Gadsby initially focused on providing jobs, training and equitable opportunities to marginalized women. Clothing happens to be the by-product of its mission.

Eight years after the label’s launch, ReCreate was to be part of New Zealand Fashion Week now postponed as part of the Sustainability Show. Quite a feat for someone who hasn’t started working in fashion.

Gadsby always takes a conservative approach to fashion. The sustainable clothing that ReCreate makes in its Cambodian workshop eschew fashion trends and instead opt for timeless and relevant designs, at affordable prices.

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The brand also works only with organic and natural fabrics. There are resale or repair options if a garment is damaged. And when the clothes reach the end of their life, they can be recycled into yarn and then into new fabrics, thanks to a partnership with The Circular Cotton Collective.

Three objects I would like to own

The Nana knit from Found Store in Hamilton is what warm, fuzzy dreams are made of. Unique and handmade in New Zealand by Nana Micky.

I recently discovered Esse, another Kiwi brand favoring ethical and sustainable values. His clever organic cotton wrap pants caught my eye.

I am very attached to sportswear because it is often made from synthetic fabrics that are harmful to the environment with patterns that will date quickly. But these high waisted bamboo and organic cotton tights from Boody seem pretty perfect to me.

Four things I own and love

These Indosole Cross platform slides are everything I dream of in an everyday shoe. Created in Indonesia from recycled tires, style and color goes with everything and at 5’2 “I love the extra height of the sole.

I borrowed this Organic Module sweatshirt from our rail swatch last winter, and since then it’s been on a high rotation in my own wardrobe. Our Creative Director, Marielle, makes casual comfort so incredibly good!

I originally bought this Duffle & Co Greenslade duffel bag for my husband. There is something so satisfying about carrying a beautiful, sturdy, and sustainably made bag that will age to perfection and last a lifetime.

Whenever I wear my Tonic & Cloth Fernando jumpsuit, strangers on the street can’t help but comment. I love the timeless fit, the color that sets the mood and the fact that it’s ethically made by women in India.


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Hazel J. Edmonds

The author Hazel J. Edmonds

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