The maker announced a Series A funding round led by crypto fund Greenfield One. The Fabricator plans to use the funding to support and build on the company’s plan to create the “Metaverse Wardrobe” through its co-creation NFT platform, The Fabricator Studio. Picture: The Maker
The manufacturera decentralized digital fashion house that operates at the intersection of fashion, gaming and blockchain, announced a Series A funding round led by Greenfield Onean early-stage crypto fund, with an additional stake of red dao, Sfermionand Ashton Kutcher and Guy Oseary Sound companies, among others. The funding is expected to be used to support and build on the company’s plan to build the “metaverse wardrobe” through its co-creation NFT platform, The Fabricator Studio.
Since 2018, the brand has been leading the fashion industry into a digital future. The $14 million funding allows the company to focus on providing a platform where everyone can participate in the digital fashion economy. The company’s mission is to build a decentralized fashion house that will dress the metaverse and create a more sustainable fashion industry. The Maker Studio enables anyone to create, trade, and wear digital apparel, and The Maker estimates that 100 million people will wear metaverse apparel minted in its studio by 2025.
The Manufacturer has previously partnered with brands such as Adidas and epic games and is about to join women’s worldthe largest female-led NFT community, and The sandbox. Epic Games recently awarded an open grant to digital creators for projects using its Unreal Engine software.
“The story of digital fashion needs a new narrative, one that leaves toxic behaviors and waste behind and looks to the 21st century and beyond. In the metaverse, we get to create new ground of game where everyone can benefit and appreciate the love of self-expression and create an economy around it. We’ve designed the tools to help build a new fashion industry, one in which we believe we will all thrive” , said Amber Slooten, co-founder and creative director of The Manufacturer.
The Manufacturer recently participated in Metaverse Fashion Weekwhich took place March 24-27 on virtual reality platform Decentraland and included a series of runway shows, afterparties and branded pop-up stores, with avatars walking digital runways to showcase the digital apparel.