Fashion brand

Diesel is one of the most popular brands in the world, according to Lyst

2022 is flying by and the past few months already seem to have locked in some of the biggest players in fashion right now. According to Lyst, Italian fashion brand Diesel has quickly become a celebrity favorite and one of the hottest brands in the world.

The global fashion shopping platform just released its first quarterly report of the year on Wednesday April 27, and Diesel marks the fastest growing brand to date in just three months. This is the first time it has entered the Lyst index report, climbing a total of 31 places to reach its current 15th position. The last mark to skip so far and so fast was Off-White in 2017.

That comes as no surprise to industry fanatics, however, as new creative director Glenn Martens’ Diesel best-selling runway collection at Milan Fashion Week Fall 2022 in February has since become a cult favourite. Martens’ collection included on-trend Y2K-inspired silhouettes and covetable denim pieces, from low-rise jeans and belted mini-skirts to denim “fur” coats and more.

Celebrities were quick to copy the looks straight to the catwalk shortly after its unveiling, with style stars Megan Thee Stallion, Dua Lipa, Julia Fox, Kylie Jenner and sportier head-to-toe Diesel looks . The brand’s 1956 jeans also ranked among Lyst’s hottest women’s clothing products of the quarter, coming in at #10.

Raymond Hall/GC Images/Getty Images
Edward Berthelot/Getty Images Entertainment/Getty Images

Lyst’s 20 most searched brands for Q1 2022 also include Bottega Veneta, with creative director Matthieu Blazy also showing his debut collection for the fashion house at Milan Fashion Week, as well as Miu Miu for its micro-mini- viral skirts. The garment has completely taken over our feeds and wardrobes, prompting a 400% increase in searches for the brand by Lyst in just three months.

Other brands that remain at the top include none other than Balenciaga, which took the crown of world’s most fashionable brand for the third time in a row. Perhaps Kim Kardashian’s buzzing cuts from Balenciaga had an effect on her top spot, as the fashion house hit 108% increased demand this quarter.

Check out Lyst’s Top 10 list of most searched brands to date, below:

  1. Balenciaga
  2. Gucci
  3. Louis Vuitton
  4. Prada
  5. Valentino
  6. Dior
  7. Moncler
  8. Bottega Veneta
  9. Fendi
  10. miu miu

Head over to Lyst’s website to read the latest report in full now.

Hazel J. Edmonds

The author Hazel J. Edmonds