Welcome to Brand To Watch, a style column from COMPLEX UK. Here we’ll spotlight the top emerging brands from the UK and beyond, asking them what sets them apart from the crowd, how they came through an unprecedented time and determining their vision for fashion and the future. .
As the outerwear market continues to grow, Pyrenex has been providing timeless technical clothing for over 160 years.
Founded in 1859, the family brand has always supplied the best down products and outerwear, sourced from the southwest of France. The family’s great-grandfather, Abel Crabos, harvested feathers from the markets and farms around his village at the foot of the Pyrenees, and it has been a family affair ever since.
The brand has gone from making sleeping bags and other gear designed for the negative conditions of their local community to creating coats that have come down from the mountains to the streets of today. This forward-looking aesthetic is evident in their Fall / Winter 2021/22 collection, which showcases the technicality and warmth of Pyrenex clothing on display in Manchester’s North Quarter and Roaches, in the Peak District.
Inspired by its range of colors on the rooftops of Paris, the new collection presents a multitude of the brand’s cutting-edge clothing through the lens of photographer Ian Wallman. The collection is as ready for country hikes as it is for city outings, with highly technical fabrics blending perfectly between the two environments.
Pyrenex’s new lookbook highlights pieces that emphasize exactly that. The oversized and chunky Sten Jacket is available in a shiny taffeta fabric, while the Masha Jacket is a perfect layering option for transitional climates, with the brand’s Spoutnic Jacket featuring a windproof and cut-off Mini Ripstop fabric. wind and natural down padding for ultimate flexibility in all conditions.
Pyrenex’s longevity in the game is proof of its technical prowess, with the brand’s heritage and tradition of engineering perfect quality clothing for today’s consumers. Having developed their expertise to create meticulously designed garments with cutting edge technology at their heart, Complex believes Pyrenex is a brand that should be on your radar. We met them to tell us about their heritage and their philosophy, and their plans for 2022.