& Other Stories is about to bring romance and whimsy to your spring wardrobe with a special collaboration designed by Minjukim. The Seoul-based designer, who was the first Netflix winner Next in fashion, has created a playful spring collection of ready-to-wear and accessories inspired by its fairytale aesthetic.
In addition to winning Next in fashion, Minju Kim won the H&M Design Award 2015 and launched her eponymous brand the same year. Kim was also a semi-finalist of the LVMH Prize for Young Fashion Designers. “Since Next in Fashion, many fans around the world, including those who weren’t interested in fashion before, have sent me messages,” Kim said in a press release. “I am delighted that the co-lab allows all those MINJUKIM lovers to easily access and experience our creations and gives us the opportunity to show our clothes to a wider audience. I was waiting for this kind of opportunity for a long time. and I’m so glad it’s with & Other Stories! “
According to Rocky af Ekenstam Brennicke, Brand Manager and Creative at & Other Stories, the Colab Minjukim is a wearable synergy between playfulness and avant-garde haute couture in a modern and appealing way to women. We expect it to feature Kim’s iconic puffed sleeves, smocked silhouettes, calming colors, and fun prints. Available in select stores and on Stories.com, the Colab Minjukim & Other Stories collection will be available from spring 2022.