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Luxury fashion brand Burberry launches NFTs in partnership with Mythical Games

This collaboration is a unique positioning of branded NFTs in popular blockchain-based games. It sets up new synergies between the emerging blockchain game market and the world of fashion.

The market for NFT games is booming this summer 2021, and London-based luxury fashion brand Burberry is finding a good use case for itself. By partnering with Mythical Games, Burberry introduced the first set of non-fungible tokens. As a result, Burberry will showcase its NFTs in the blockchain game Blankos Block Party. Thus, these NFTs will pave the way for digital ownership in games.

Blankos Block Party is a multiplayer game featuring digital vinyl toys and running live on the blockchain. Thus, Burberry NFTs appearing in the game will represent exclusive Burberry items.

The British fashion brand noted that its digital NFT collection – Burberry’s B series – will feature limited edition products. Users can purchase these NFTs as in-game purchases through the Blankos Block Party Marketplace starting August 11. Rod Manley, Chief Marketing Officer of Burberry, said:

“The game is a unique space for us to test, learn and test digital innovations that embody our values ​​and celebrate creativity within our communities. The partnership with Mythical Games seems like a natural next step, going beyond our internal games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life. “

Burberry NFT: Blanko Shark Characters

The Burberry Blanko is essentially a shark character with the name Sharky B. Inspired by the brand’s Animal Kingdom house code, it also sports Burberry’s new TB summer monogram. Users can buy, upgrade and sell this Burberry Blanko NFT in the Blankos Block Party Marketplace.

Burberry-branded NFT accessories include a jetpack, armbands and pool shoes. Players in the game can apply them to any Blanko they own. Additionally, the user can train the Sharky B NFT to master an array of powers including agility and speed. It will also help ensure the uniqueness and rarity of the toy.

Burberry noted that its NFTs will help unlock value for the gaming community. He will also encourage players to interact with his brand on a digital platform that encourages art and design.

This will be the first digital article published as part of Burberry’s B Series. These limited edition products will be available on Burberry chains.

“Mythical is transforming the way creators and brands interact with their audiences through blockchain and player ownership. The Burberry x Blankos collaboration is a much anticipated first for our two companies: the first NFT collection for Burberry and the first luxury brand at Blankos Block Party. We are extremely excited to introduce the iconic TB monogram into the vibrant and unique world of Blankos, offering players a new way to interact with a beloved and forward-thinking brand, ”said Nicole Yang, vice-president. marketing president of Mythical Games.

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Bhushan is passionate about FinTech and has a good flair for understanding financial markets. His interest in economics and finance draws his attention to the new emerging markets of Blockchain technology and cryptocurrency. He is continually in a learning process and remains motivated by sharing his acquired knowledge. In his spare time, he reads thrillers and occasionally explores his culinary skills.


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Hugo Boss needs stronger legs to win the fashion race

Hugo Boss jackets are seen in Kiev, Ukraine on May 17, 2017. REUTERS / Valentyn Ogirenko

MILAN, Aug 4 (Reuters Breakingviews) – The ambitions of the new CEO of Hugo Boss (BOSSn.DE), Daniel Grieder, appear high. The former manager of Tommy Hilfiger, at the head of the German brand listed since June, unveiled on Wednesday his intention to double its turnover to 4 billion euros by 2025 Read more. Meanwhile, operating margins, he hopes, will drop to 12% of sales before the pandemic. Both require Olympic-style sprinting abilities. Hugo Boss, whose men’s suits sell for over $ 700, has been hit hard by the health crisis, losing a third of his earnings last year.

Even if the group recovers much of the ground lost this year, Grieder will need to ensure that revenues grow at a compound annual rate of 12% through 2025. That’s faster than the projected average annual growth of 11%. for major luxury goods brands such as Kering. (PRTP.PA), LVMH (LVMH.PA), Moncler (MONC.MI) and Prada (1913.HK) through 2023, according to Breakingviews calculations based on Refinitiv estimates. Just like the Italian gold medalist in the 100 meters Lamont Marcell Jacobs, Hugo Boss will have to discover an unexpected rhythm. (By Lisa Jucca)

On Twitter http://twitter.com/breakingviews

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Editing by Ed Cropley and Oliver Taslic

Reuters Breakingviews is the world’s leading source of financial agenda information. As the Reuters brand for financial commentary, we dissect big business and economic stories from around the world every day. A global team of around 30 correspondents in New York, London, Hong Kong and other major cities provide real-time expert analysis.

Sign up for a free trial of our full service at https://www.breakingviews.com/trial and follow us on Twitter @Breakingviews and at www.breakingviews.com. All opinions expressed are those of the authors.



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A growing repertoire of makeup brands with inclusive foundation shades

These are the beauty brands that embrace diversity.

The human eye can see 10 million colors, but makeup brands are always trying to convince us that a 25-shade foundation line is “diverse.” We have said it before and we will say it again: the Australian makeup industry has a inclusiveness problem. Brands continue to fail at BIPOC when they apply “miscellaneous” labels to collections that resemble a beige rainbow.

In 2018, Rihanna’s revolutionary “beauty for all” makeup line Fenty created shock waves in the industry. The brand made $ 100 million in sales in its first 40 days, proving how much consumers want full shade selections. The range has pushed competitors to do and be better, and has shown that not only can diversity be achieved, but it should also set the new benchmark.


Looking for more makeup recommendations? HConsult our Beauty section.


The “Fenty effect”, coupled with petitions and the reaction of social media against non-inclusive businesses, is driving significant change. While you don’t have to name and humiliate brands to know they need to respond to all skin tones, it works and change happens slowly.

We’ve scoured the web for the best beauty brands, creating lines of foundations that reflect real life. While we enjoyed compiling this list, we look forward to the day when this article becomes redundant and the beauty industry creates makeup for everyone.

Mac Cosmetics

Studio Fix Fluid SPF 15 Foundation: 67 shades

It’s no surprise that “individuality” is one of the five pillars of the Mac brand; it has been at the forefront of diversity with its products and marketing campaigns for decades. The brand tops our list, with 67 shades offered in its best-selling Studio Fix Fluid SPF 15 foundation. And that number is increasing. Mac also has a virtual try-on service, which means you can take a selfie and find your perfect shade from the comfort of your couch.

Estee Lauder

Make-up that holds in place Double Wear: 61 shades

Recently named finalist in Mecca 2021 Beauty Election Estée Lauder’s Make-up that holds in place Double Wear has amassed a bit of a following worship. With 61 shades in a range of cool, neutral and warm colors nuances, it’s easy to find a product that will blend in perfectly with your skin. For a crash course on the type of shade you have, check out our to guide.

Clinical

Make-up Even Better ™ SPF 15: 56 shades

Designed for dry to combination oily skin, Clinique Even Better ™ Makeup SPF 15 promises to improve your complexion while you are to wear it. After 12 weeks of daily use, expect a reduction in dark spots due to acne, age, and sun damage. Plus, the broad spectrum SPF 15 helps protect against future fading.

Beauty Fenty

Pro Filt’r Long-Lasting Moisturizing Foundation: 50 shades

“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures and races. Rihanna’s iconic words don’t just talk, they walk. With 50 shades in its Moisturizing Long-Wear, Long-Wear Matte and Soft Matte foundations, as well as Pro Filt’r Long-Wear Moisturizing Foundation (as a personal favorite), Fenty products appeal to a variety of skin types as well. than different shades.

Urban degradation

Stay Naked Weightless Liquid Foundation: 50 shades

Move over Christian Gray, Urban Decay has the only 50 shades I care about. Promising 24-hour coverage, Stay Naked Weightless Liquid Foundation is lightweight, vegan and breathable with a matte finish.

Cosmetics pie

Face Tape foundation: 50 shades

Cruelty-free makeup company Tarte is one of many brands that started out wrong. In 2018, his Shape Tape collection consisted of just 25 colors, causing an outcry online. The outcry finally resulted in his new 50 strong shadow Face Tape Foundation, which comes in five shades: neutral, sand, honey, beige and gold. The line uses a combination of snow fungus extract, apple extract, and hyaluronic acid to boost hydration, fight free radicals and promote firm skin.

Anastasia beverly hills

Luminous foundation: 50 shades

Romanian entrepreneur Anastasia Soare built a reputation as the “Eyebrow Queen of Beverly Hills” in the late 1990s. Over the past two decades, Anastasia Beverly Hills has gained worldwide fame for her “number of eyebrows” approach. gold ‘of beauty. The new reason to love the brand? His Luminous foundation, which offers five shade categories and three shades in 50 shades.

To play

Essential High Coverage Cream Foundation: 50 shades

In 2017, Play was dragged by the beauty vlogger Nyma tang for its ridiculously thin foundation line. But it seems the brand has taken note – with its Essential High Coverage Cream Foundation now catering to 50 different skin tones.

Zipporah

Sephora’s Best Skin: 50 Shades

While the United States claims 50 shades of The best Sephora skin, Australians have access to 44 shades not to sneeze. A unique combination of makeup and skin care, this foundation promises to look good and do your skin good. The formula is enriched with algae and natural hyaluronic acid to hydrate the skin and protect it from external pollutants.

Lancome

Teint Idole Ultra Wear: 45 shades

that of Lancôme Best Selling Oil Free Long Lasting Liquid Matte Foundation Teint Idole Ultra Wear is available in 45 shades. Eight years of manufacturing, this diligent formulation was the brand’s very first 24-hour foundation.

NYX Cosmetics

Can’t Stop Won’t Stop Full Coverage Foundation: 45 shades

Developed in collaboration with the beauty vlogger Alissa ashley, Can’t Stop Won’t Stop Full Coverage Foundation claims to “jostle as hard as you” and mattify your complexion all day. Foundation is non-comedogenic (which means it’s less likely to clog your pores) and is suitable for almost all skin types. On the site, there are currently 43 tones.

Charlotte tilbury

Airbrush Flawless Foundation: 44 shades

Founded by MBE-awarded British makeup artist of the same name, Charlotte Tilbury is renowned for her luxurious makeup that is as beautiful as the bottle itself. Airbrush Flawless Foundation Not only promises to cloud your pores, it also uses 2% anti-aging ingredients replexium to reduce the appearance of wrinkles. Buy directly from the brand’s website, or wait until Mecca add the coveted British brand to his wallet in September.

Beauty KVD

Lock-It Liquid Foundation: 44 shades

KVD Beauty Lock-It Liquid Foundation comes in 44 shades and promises to be transfer resistant, which means there are no more face prints on your best friend’s black blazer.

Bobbi brown

Long-lasting weightless foundation: 43 shades

Favored by Oprah Winfrey and Naomi Campbell, Bobbi Brown has come a long way since her very first collection of 10 shades. His Lightweight long-lasting foundation is created using a high speed cold melting process and has been tested under extreme heat to prove its sweat and moisture resistance properties.

ColorPop

Matte foundation without filter: 42 shades

In 2020, ColourPop caught up with criticism for not showing enough representation of black creators – which resulted in the viral hashtag #ColorpopmeBLACK. BIPOC social media users flooded social media with ColourPop makeup looks to put diversity back on the brand’s radar. Not only did ColourPop share user-generated content, but it also made inroads with its selection of shades. The brand is very affordable Matte foundation without filter is now available in 42 colors.

L’Oreal

True Match: 40 shades

In 2015, L’Oréal UK was lagging behind the competition. Cue, the Real match campaign. The initiative enabled L’Oréal to increase its selection of shades and engage a wide range of influencers to bring their new slogan to life: “We Are All Worth It”. As the world’s largest beauty brand, L’Oréal has recognized that “it is our responsibility to drive attitude changes in the industry”. Real match is available in 40 shades online.

Giorgio Armani

Luminous Silk Foundation: 40 shades

Giorgio Armani Luminous Silk Foundation – a rumored favorite of Kim Kardashian and Meghan Markle – is not cheap but the range of shades lives up to the 40 colors on offer.

Dior

Backstage Face & Body Foundation: 40 shades

There are 16 intensities and six shades in Dior’s natural finish Backstage Face & Body Foundation line. My barista is wearing this foundation and his face is so flawless that I want to rip it off and wear it Thesilenceofthelambs-style. That’s all.

Morph

Soft Focus Filter Effect Foundation: 40 shades

Affordable price and now available in Australia, Morphe Soft Focus Filter Effect Foundation is silky with buildable coverage. While on lockdown, Morphe extended their color match guarantee, which means you have 60 days to fall in love with the color, or just return it.

Beauty Blend

Bounce Liquid Whip Long-Lasting Foundation: 40 shades

BeautyBlender is another brand that got it wrong when it launched its collection of 32 deceptively pale shades. Buyers were angry that the brand’s beauty blenders were available in more colors than its foundation, and even Jeffree Star jumped on it. throw shade (see what I did there?) Since then eight shades have been added to the Bounce Liquid Whip Long Wear Foundation line.

Maybelline

Fit Me Matte + Poreless foundation: 40 shades

Maybe it’s a 40 shade foundation, maybe it’s Maybelline. Ideal for normal to oily skin, Fit Me Matte + Poreless Foundation is allergy tested and uses micro powders to soften pores.

Head here to check out a selection of black and Indigenous owned Australian beauty brands that you can support (and your money for).



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How to celebrate the 200th birthday of a man everyone knows and no one knows

There is one piece of art that has been on display in Faye McLeod’s studio for most of the past decade, representing what she considers her “mantra.”

In another corporate office, such art could be a portrait of an eagle, hovering over the word “perseverance” or a modern black and white typography poster with a phrase like “work hard and be kind to people” .

But in the office of Ms. McLeod, who is Louis Vuitton’s visual image director, the sign consists of a few lines of unpunctuated text in rainbow colors, inspired by the song’s lyrics. “Hypnotize” by Notorious BIG in 1997: “Louis Louis Louis can ‘you see how your world amazes me.

The phrase reminds Ms. McLeod, 49, that “whenever I’m sitting in the studio and we have no idea about something, go to the archives,” she said. “The ideas are still there.

About six months ago, the mantra inspired a new project to celebrate Louis Vuitton’s 200th anniversary: ​​filling the windows of the brand’s 460 stores with trunks designed by 200 people.

The trunks are the legacy of Mr. Vuitton, the pieces on which he founded the company in Paris in 1854. Using a water-repellent canvas material, he designed his trunks with flat tops (as opposed to trunks with topsides). more common rounds, which allowed water to roll around but were not as easily transportable).

His son, Georges Ferréol Vuitton, considerably enlarged the business and created the LV monogram. Today, the brand maintains a rich collection of drawings, advertisements and other historical documents of Georges.

“With Georges, we have so much,” Ms. McLeod said. “But with Louis, we kind of have trunks. This is why we have based a lot of the work around the trunks, because that is what we have in the archives. It was the right thing to do. “

So earlier this year, her team of showcase artists and technical assistants – perhaps best known for flooding stores with Yayoi Kusama’s chickenpox dots and tentacles in 2012 – began to think about a list of people to make or decorate trunks. Virgil Abloh, Louis Vuitton’s ever-well-connected menswear art director, was “very, very involved,” said Ansel Thompson, artistic director of the team.

Mr. Thompson and Mrs. McLeod not only wanted traditional visual artists, but an assortment of “visionaries” who could “capture the mind” of the mysterious Mr. Vuitton – such as poets, scientists, explorers and activists, they said. they declared. These people were invited to think of their trunks “like a container: for an object, a dream, a future, a reflection, a desire”. (In the document informing them of the project, the Louis Vuitton team included a copy of the “Louis Louis Louis” image.)

Contributors, which include Drake and Gloria Steinem, as well as LVMH designers like Marc Jacobs and Kim Jones, received boxes with common dimensions but said they could redefine the shape at will. They could paint or sculpt, for example, or use videos, photographs, sound, or augmented reality.

As a result, there are jelly trunks, mini-balloons and polished stainless steel. There are trunks covered with greenery (by Mr. Flower Fantastic) and tapestry (by Qualeasha Wood). There’s a flying trunk – made by a French aeronautical designer and recently tested inside the LV store in Place Vendôme in Paris, Ms McLeod said – and another on skateboard wheels.

At one point, Vuitton asked a mushroomist to turn a trunk into dust and then make mushrooms from the powder, but the collaboration ultimately fell through.

Members of K-pop group BTS covered their trunk in cartoonish scribbles of whales, stripes, arrows, hearts and a large carrot. While the trunks of a few late contributors have yet to be made to the mark, the BTS submission has arrived “very quickly,” Ms. McLeod said. “They obviously knew what they wanted to express.”

Some trunks were more of a collaboration. When fashion’s favorite astrologer, Susan Miller, created an astrological chart for Mr. Vuitton, Ms. McLeod and Mr. Thompson’s team built a diorama of the map using neon-colored planets. They placed the galaxy inside a trunk and pierced peepholes on the outside, painting a night sky on the outside.

Finally, Vuitton will publish a book chronicling the collaboration, exhibit the physical trunks and organize a charity auction with Sotheby’s. For each trunk, Louis Vuitton pledged 10,000 euros (approximately $ 11,800) to charity; contributors were given a list of 15 global arts education nonprofits to choose from to receive their donation.

Until then, images of the trunks will be displayed in Louis Vuitton store windows for 100 days, starting August 4 – the founder’s birthday, the impetus for the whole project.

Another aspect of the project, in New York City, the exterior of the Fifth Avenue store will feature a digital image the size of Mr. Vuitton’s Godzilla, rendered in checkered pixels, with the words “Happy Birthday Louis.”

The image – Mr Vuitton is standing with his hands in his pocket and gazing distant, more reminiscent of a young start-up founder posing in a men’s fashion magazine than a 19th-century trunk – is not based on a real photo. , but it’s not for lack of trying. There isn’t much left of the man behind the most famous name in fashion.

“We only have one image of him,” Mr. Thompson said. “We still wonder what he really looked like. “


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All-Filipino fashion accessories brand celebrates 25 years of style

A household name in local fashion accessories, Secosana bags have been a part of every Filipina’s life. From the first day of class to the weekend gimmicks and that long-awaited prom night; from their first job interview to their well-deserved promotion; and even as a first-time mom, the brand has been a trusted companion to many Philippine milestones.

It was in 1996 that a brand began its journey to become one of the country’s leading fashion brands for bags, which prides itself on encouraging and empowering women to “express their own style and project their passion. for fashion “.

As Bea Secosana, vice president of sales and marketing for the brand, said, “Secosana, as a brand, is classic and enduring. The brand continues to be always linked to women with sophisticated and chic tastes in the world. fashion at all ages. “

Faithful celebrity Bea Alonzo models a piece from the brand’s Silver Anniversary Collection, which incorporates the features needed amid the ongoing pandemic.

“We are really proud that, as we celebrate our 25th anniversary in the market, [our brand] has managed to combine timeless designs with good value for money, making it the go-to bag in today’s demanding market. “

This year, as the Filipino success story moves forward to meet the changing tastes of Filipinos, and of course the changing lifestyles in the aftermath of the global pandemic, it remains true to its commitment to deliver trending, relevant, quality and attractive. prize-collections with its 25th year collector’s items. These reflect the chic and trendy style the brand is known for, while being made special with today’s needs in mind.

As such, each bag in the Anniversary Collection comes with a complimentary alcohol holder, matching face mask, and clear bag guard that serves as protection while showcasing the on-trend design of the piece.

“All of these features are really in line with our theme going forward, ‘New Normal, New You’,” said the senior executive again.

“This collection reflects the very essence of the Secosana brand today – relating to the lifestyle of our dear Filipino consumers, proudly made in the Philippines that is both fashionable and functional; economical, and most importantly exudes a freshness and a sense of style that endures.

“Our campaign hashtags #OwnTheNew, # SecosanaAt25 and #ForeverSecosana really epitomize our place in the hearts of Filipino customers, as well as our commitment to always be there to celebrate their milestones as they continue to celebrate with ours,” a- she concluded.

To learn more about the 25th anniversary collection, log on to www.secosana.com.ph.


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Eva Longoria wears $ 299 Motion dress from Australian fashion label SWF Boutique

How to get your hands on Eva Longoria’s favorite dress from an Australian fashion label

  • Eva Longoria was recently spotted in a $ 299 dress from an Australian fashion label
  • She posed for photos by a pool in S / W / F Boutique’s ‘Motion’ dress
  • The brand was founded by Melbourne podiatrist Desiree Deravi
  • Ms Deravi quit her job, packed her bags and moved to Bali to start the business

Eva Longoria looked just radiant as she frolic by a pool in a candy pink maxi dress from an Australian fashion label on Saturday.

In recent Instagram photos, the Desperate Housewives star, 46, was stunned by the $ 299 (AUD) “Motion” dress from S / W / F Boutique, a planet-conscious clothing brand founded by the podiatrist. from Melbourne, Desiree Deravi.

The mother-of-one, who shares her three-year-old son Santiago with her husband, businessman José Bastón, 53, smiled from ear to ear as she perched by a swimming pool overflowing, hitting the water with his feet.

Eva’s dress – which is available in three colors in sizes XS through XL on the S / W / F website – features a plunging neckline, loose sleeves, and a draped bodice that subtly cinches the waist.

Eva Longoria looked just radiant as she frolic by a pool in a candy pink maxi dress from an Australian fashion label on Saturday

Desperate Housewives star, 46, was stunned by S / W / F Boutique's $ 299 (AUD) 'Motion' dress (pictured)

Desperate Housewives star, 46, was stunned by S / W / F Boutique’s $ 299 (AUD) ‘Motion’ dress (pictured)

The floor-length long skirt has a single slit along the left side that lets you see the skin and makes movement easier.

The photos of Eva wearing the dress, which have racked up 124,624 likes since going online on July 17, quickly garnered rave reviews.

“I love pink! American entrepreneur Adrienne Bosh wrote.

Others begged the actress to tag her dress brand.

And Eva isn’t the only celebrity seen in plays at S / W / F Boutique.

Eva's dress (pictured) features a plunging neckline, loose sleeves and a draped bodice that subtly hugs the waist

The dress is available in three colors in sizes XS to XL on the S / W / F website

Eva’s dress (pictured) features a plunging neckline, loose sleeves and a draped bodice that subtly hugs the waist

Since its launch in Bali in 2015, the brand has gained a following of prominent fans, including Lorde, Jessica Mauboy and Vera Blue.

Meanwhile, Eva is said to be dealing with a new business.

Earlier this month, Page Six announced that Eva is teaming up to launch a new brand of tequila in August that “spoke with pride of her. [Mexican] heritage ”and has“ authentic Mexican roots, straight from the heart of Jalisco.

The move will make Eva the latest in a long line of celebrities to enter the alcohol industry, following Justin Timberlake’s 901 Tequila and Kendall Jenner’s best-selling 818 Tequila.

Publicity


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The intersection of fashion and social justice with 40-ton CEO Loriel Alegrete

If you’re like me you’re always looking for a great t-shirt or beanie that sends a strong message in a cool way. It’s harder to find than it looks, but when you find the right one it becomes a part of who you are and you’ll wear it for years to come. When I browsed the 40 Tons online store, I saw a lot of trendy clothes like this limited edition Breaking The Chains tracksuit, but I also discovered an intersection between fashion and social justice. Check out their line of t-shirts created for those currently incarcerated for cannabis, with 100% of the proceeds going directly to featured prisoners, like this free Parker Coleman or Hope for Humberto t-shirt.

I learned that this premium cannabis clothing and accessories company was founded by the incumbents who helped build the cannabis industry, and operated by CEO Loriel Alegrete, a woman who has seen a lot. of his relatives being locked up for weed. and decided to do something about it. With her degree from the Fashion Institute of Design & Merchandising, her background as an entrepreneur and community outreach leader, her talent for building culture and the magic of being who she is, Loriel and the The 40 Tons team create a business with a conscience on a mission to bring home over 40,000 cannabis prisoners and restore justice by the ton.

To quote 40 Tons’ slogan: “Just because someone wears it doesn’t mean it’s not heavy.”

Recent statistics indicate that a majority of owners of the cannabis industry are not POCs …

Loriel Alegrete: If they don’t want to give us a seat at the table, we’ll create ours. And that’s exactly what I did by creating 40 Tones. I had to make sure we were represented. Not just as a black woman, but also representing the mothers, daughters and wives of those unjustly incarcerated for cannabis.

Are you able to find alliances and community with others in this business?

THE: Yes, when one door closes, several others open. I like to think of myself as a good judge and use my leadership skills to identify who is a true ally and align myself accordingly. My husband Anthony is white and happens to be an ally. Having him on our internal team has helped build relationships that we might not otherwise have had.

What are the challenges you face as a black woman in the cannabis industry?

THE: People don’t take me seriously and / or feel sorry for me – I want people to support 40 Tons, not because it’s a business owned by black women, but because it’s a business. good company that does a great job. We are able to deliver premium products and great experiences just like any other brand. I am proud that 40 Tons is a business owned by a black woman. This is what real social equity looks like.

Your incarceration experiences with your loved ones must have been extremely stressful, but you still managed to accomplish so much – what motivates you?

THE: When Anthony was incarcerated, I had to be stronger than ever by both being parents and supporting my children. My children were motivators then and today. I also kept my faith in God and knew I would persevere. It was only a chapter of my life and not the whole book. What doesn’t kill me only makes me stronger.

What has been the most rewarding part of being a leader working to restore communities?

THE: When we – our industry – came together and managed to bring Corvain Cooper home from a life sentence without parole for a non-violent cannabis offense. It shows that if we speak up, we can make changes. I also love that I can be a mentor for young women and show them that we can do it just like men.

Disclosure: The 40-ton brand ambassador, Corvain Cooper, is a former member and advisor of an organization I co-founded, Last Prisoner Project.

Amplifying your mission with a clothing brand is a unique way to fight cannabis injustices. How did you develop the idea?

THE: We aim to create a culture behind our brand, so we find this approach appealing. Corvain has always been focused on fashion. In fact, he owned a retail establishment years ago. I also studied fashion at the Fashion Institute of Design & Merchandising in my youth. So, fashion has always been something the team has been connected with. It’s our way of telling our story and having people supporting us.

How did the creation of this company go?

THE: We have been entrepreneurs for 20 years and have started different types of businesses. Once we realized this was what we wanted to do, we started the basic work – developing our brand platform, website, online presence, etc. Our team is diverse in many business practices, and all of our experiences have helped shape the company. Our biggest fight is to be able to finance this business. We just lace up our boots and face the challenges head-on. We are grateful for the many relationships that we have built and that have enabled us to do so. We are very grateful because without them there would be no us.

What has been a transformative experience for you along your journey?

THE: When I saw Anthony and Corvain accused of the same crime and receiving very different sentences…. It changed my view of the world. That’s when I had an aha moment. Something has to be done to change these types of injustices.

What was the process of obtain clemency for Corvain Cooper under the Trump administration?

THE: This is a situation where 1 + 1 + 1 + 1 = 10. Many have come together to rally to the cause of Corvain Cooper. It was not just a person or an organization. It took lawyers to file motions and petitions. It took charities to defend, it took cannabis leaders to speak out, and it took the masses to sign petitions and voice Corvain’s fate. It took a few years. Anthony, Evelyn and Natalia (who are part of our team) were also on Clubhouse at the start and used this platform to amplify the message. Every day, Anthony walked into the cannabis rooms and mentioned Corvain’s name. I think it played a big role in rallying the whole industry. It was the perfect timing because only four months after Anthony joined the Clubhouse, Corvain was released. He literally drove to federal prison to pick it up.

What are your hopes for the future of legalization?

THE: I hope this special plant will soon be legalized at the federal level. I think it is important not to stop at legalizing, but also to bring real restorative justice to our brothers and sisters locked in this factory, many of whom are Black and Brown. We must correct these injustices. It is right that if we make the plant legal, we have to fix the legal system when it comes to cannabis.

How do you practice self-care?

THE: I micro-dose food every now and then… It’s hard to run a house, go to nursing school, and be CEO of a brand. In addition, I try to eat well, sleep well and exercise as often as possible. It’s about finding a balance in life.

What have you learned about yourself through this process?

THE: I am resilient and I am a fighter. The moments that touched me personally were when I had to watch my mom lose her battle with cancer. It meant that I had to become the matriarch of the family.

How do you hope to empower other black women in the cannabis industry?

THE: I am passionate about mentoring black women. By showing them that no matter what obstacles stand in your way, you can do it all. Black women have that inner strength that most people don’t see, they have that magic in them. It’s alluring, attractive and contagious. It’s all about the mindset, and your network becomes your net worth. You have to believe that you can do the job and you will be able to.


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LVMH takes majority stake in Virgil Abloh’s Off-White label

LVMH adds Off-White to its brand portfolio after the French luxury house agreed on Tuesday to take a 60% stake in Off-White LLC. The Milan-based New Guards group, licensee of the brand, will remain an operational partner.

Founder Virgil Abloh will retain his duties as Creative Director, in addition to his contractual duties as artistic director of Louis Vuitton menswear.

Although the terms of the deal have not been disclosed, LVMH and Abloh will look to develop and launch new brands, likely in the luxury streetwear fashion arena. Off-White has the potential to grow significantly, expanding into categories such as housewares, beauty, and fragrances.

In an interview with The New York Times, Abloh confirmed he will take on a larger role within LVMH, bringing a diverse voice to his portfolio of brands. “I’m going to sit at the table,” Mr. Abloh said.

“We are not trying to emulate a model that already exists,” said Michael Burke, general manager of Louis Vuitton, of Mr. Abloh’s new role to the NY Times. “It’s more like what Bernard Arnault did when he bought Dior and decided to create a federation of luxury brands.

On the road to inclusiveness

LVMH, despite its commitment to diversity, operates with an all-Caucasian board of directors and executive committee. The company made history when in 2018 it appointed Abloh artistic director of men’s fashion Louis Vuitton, making him the very first black designer to lead a French luxury brand. In a Financial Times ranking of the most inclusive companies in Europe in 2020, valued by 100,000 employees in 15,000 companies, LVMH failed to make the top 850, against Louis Vuitton at 16.

LVMH in the midst of a wave of acquisitions

LVMH has been very busy lately, confirming last week a 20% stake in Phoebe Philo’s new label, as well as L Catterton, LVMH’s consumer-focused private equity firm, taking the majority stake in the company. ‘Etro Europe. In April, L Catterton finalized its takeover of German shoemaker Birkenstock. In Paris, the La Samaritaine department store reopened with great fanfare in June, after the titanic restoration of LVMH (750 million euros) which lasted several years.

LVMH is used to taking stakes in brands founded by creators who creatively run its heritage brands, including Marc Jacobs at Louis Vuitton, John Galliano at Dior and JW Anderson at Loewe.

Not original

Off-White has often been plagued with copying from designers, which Abloh in an interview with 032c said “In postmodern order [that is fashion], being “original” seems to be the thing that matters the least. He reiterated this to the NY Times: “Relevance is my metric. “

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Fashion brand

Leyna Bloom Is First Shemale Cover Star Of Sports Illustrated Swimsuit Issue | Fashion

The Sports Illustrated swimsuit issue showed off its very first transgender cover star, Leyna Bloom.

The model follows in the footsteps of model Valentina Sampaio, who was the first trans model to appear in the pages of the magazine last July. Bloom, who is black and Filipino, is also the first trans woman of color to appear in the magazine.

Write on Instagram, flowering said the appearance “heals a lot of pain.” She wrote: “We deserve this moment; we’ve waited millions of years to appear as survivors and be seen as full humans filled with wonder.

Bloom, who was part of the New York ball scene, wrote: “This historic moment is important to #girlslikeus because it allows us to live and be seen.”

She added, “A lot of girls like us don’t have the chance to live our dreams, or live long. I hope my blanket will make those who struggle to be seen feel valued.

Mere Abrams, co-founder of Urbody, the non-binary underwear company, said she hopes this will open doors for members of the trans community.

“I hope that kind of moment inspires other mainstream fashion brands to start paying attention to their responsibility for trans liberation and gender freedom,” Abrams said. “My long term goal is for gender inclusion to exist from top to bottom and left to right in organizations, but I think at the beginning we will see many first steps and one-off attempts that seem more superficial. “

Abrams said the cover is more than just a visual statement.

“[The] The cover represents an important statement of trans inclusion at a time when legislation and political movements seek to exclude transgender girls and women from cultural spaces that celebrate femininity, ”they said.

Bloom joins rapper Megan Thee Stallion and tennis player Naomi Osaka, who appear on three different covers of the Swimsuit Issue, on the theme “Open Your Eyes, Tell the Truth and Change Minds”.

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Victoria’s Secret angel Sara Sampaio wears lounge set from Australian fashion label Sabo Skirt

How to Get Your Hands on Victoria’s Secret Angel Sara Sampaio’s ‘Coziest Ever’ Living Room Set From Affordable Australian Fashion Brand

  • Sara Sampaio’s ‘Coziest’ Living Room Set Comes From Australian Fashion Brand
  • The 30-year-old model recently shared a two-piece photo of Sabo Skirt
  • Sara looked comfy in a $ 82 cable-knit sweater and matching shorts for $ 68

Victoria’s Secret Angel Sara Sampaio’s most comfy loungewear set is from an Australian fashion label – and it won’t break the bank.

The 30-year-old Portuguese model recently shared an Instagram photo posing in a cable-knit two-piece from Sabo Skirt, a clothing site founded in 2011 by Brisbane sisters-in-law Thessy Batsinilas and Yiota Kouzoukas.

The 5-foot-8 cover girl, who celebrated her birthday at the five-star Douro41 hotel and spa in Castelo de Paiva, northern Portugal on Sunday, said the $ 82 ‘Meli’ sweater and matching shorts at $ 68 were his most comfortable set.

Victoria’s Secret angel Sara Sampaio wears $ 82 Meli sweater and matching $ 68 shorts from Australian fashion label Sabo Skirt

Both pieces (pictured) are made from a high-quality cotton-acrylic blend, according to the Sabo Skirt website.

Both pieces (pictured) are made from a high-quality cotton-acrylic blend, according to the Sabo Skirt website.

Both pieces are made from a high-quality cotton-acrylic blend, according to the website.

The top has a high, rounded neckline, long sleeves and ribbed details along the hem and cuffs, while the shorts sit high on the waist for an ultra-flattering fit.

Sara’s photo from the set, which quickly racked up over 106,000 likes after being shared with her 7.7 million followers, drew rave responses with comments such as “divine,” “beautiful” and “you look amazing”.

Others begged her to reveal where her outfit came from, with the catwalk queen confirming it was from the Queensland-headquartered clothing brand.

Sara Sampaio walks the runway for the Victoria's Secret 2018 Fashion Show at Pier 94 on November 8 in New York City.

Sara Sampaio walks the runway for the Victoria’s Secret 2018 Fashion Show at Pier 94 on November 8 in New York City.

And Sara isn’t the only international celebrity with a fondness for Australian designs.

Earlier this year, Anglo-Kosovar popstar Rita Ora looked sensational in an affordable bikini from an Australian clothing brand as she posed for the camera outside her rental home in Sydney.

The 30-year-old singer wore a speckled two-piece from the fast fashion site White Fox Shop in two photos uploaded to Instagram on May 11.

Rita Ora poses in an Australian clothing brand two-piece bikini as she poses for the camera outside her rental home in Sydney

Rita Ora poses in an Australian clothing brand two-piece bikini as she poses for the camera outside her rental home in Sydney

The Anglo-Kosovar popstar, 30, wears a speckled two-piece from fast fashion site White Fox Boutique

The Anglo-Kosovar popstar, 30, wears a speckled two-piece from fast fashion site White Fox Boutique

The classic triangular top costs $ 49.95 while the matching bottom costs $ 39.95, for a total of just $ 89.90 – pocket change for the chart-topping artist who has temporarily moved to Australia to film. the 2021 season of The Voice.

The top is already sold out but the stockings are still available to order on the brand’s website in size XL.

Rita is the latest global celebrity to wear White Fox after Hailey Bieber, Khloe Kardashian and Paris Hilton posted photos in the brand last year.

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