Fashion brand

Fashion brand

Luxury brands must become peer-to-peer influencers

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Some of the most popular social media accounts today aren’t run by traditional influencers. Consumers are increasingly attentive to those around them, often made up of relatives and friends.

More than half of consumers (56%) say their favorite type of influencer to follow on social media is “the everyday influencer,” according to research commissioned by user-generated content specialist Bazaarvoice. These social media users include friends and family, as well as trusted online friends they may never have met. This type of influencer is trusted because they are or feel like a personal connection, as opposed to ambitious influencers and celebrities, who were more popular before the pandemic.

Over the past 18 months, the desire for more intimate and trusting relationships has also impacted luxury retailing, with an increase in one-on-one services. “Throughout the pandemic, our personal shopping service for our best customers has become more popular and important than ever,” said Sabah Naqushbandi, director of global marketing at Porter.

Going forward, a richer, more personalized engagement is here to stay. Operating in the timely intersections of personalization and social commerce, brands and retailers have the power to build communities and have conversations with customers. Among luxury brands such as Mr Porter, Telfar and Vestiaire Collective, the global payment and purchasing service Klarna is answering the call for a closer connection with its customers.

Study your movements

Being a more personalized brand goes beyond knowing what matters to your customer. Brands must build a peer-to-peer community rooted in societal movements that drive consumer values. For many luxury customers, the issue that forms the basis of conversations and preferences is sustainability.

“Sustainability is at the heart of what the luxury consumer wants,” says David Sandstrom, Klarna Marketing Director. He observes how sustainability shapes the purchasing choices of Klarna’s 90 million customers around the world. Data from Klarna’s recent reopening report shows that sustainability is already the # 1 consideration for its 20 million customers in the United States, representing 48% of Gen Z and 39% of Gen Y. “It doesn’t. is not new, says Sandstrom. “The difference now is people are willing to pay for it.”

Used platforms see shared values ​​and constructive connections between peer-to-peer buyers and sellers. Vestiaire Collective, for example, has “evolved beyond a brand to become a global community of fashion activists,” explains Arnaud Collin, Director of Revenue. The growing environmental concerns of the platform community are contributing to the growth of B Corp. A 2020 survey by the Boston Consulting Group co-created with Vestiaire Collective found that 70% of used buyers appreciate the sustainability aspect of second-hand consumption, up from 62% in 2018.

Superior quality drives conversational commerce

Luxury values ​​align with a more thoughtful and conscious approach to buying, leading to an increase in virtual retail spaces for intimate conversations and thoughtful buying discussions.

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What brands of clothing does Kate Middleton wear? A complete look at the Duchess’s must-have designers

Catherine, the Duchess of Cambridge has an eye for fashion, and that’s putting it lightly. Whether Kate Middleton is strolling through one of London’s famous parks with her children or performing official royal duties, there’s no denying that she still looks perfect from head to toe.

Even before joining the royal family in 2011, she still managed to look great, sporty outfits such as jeans and casual sweaters or cute dresses with wedge sandals.

Kate Middleton | Max Mumby / Getty Images

Now she takes looking gorgeous to a whole new level, and when we see the future queen stepping out in one of her latest looks, it can be widely assumed that all heads are turning in her direction.

So, let’s take a look at what most people want to know: What brand of clothing is Kate Middleton wearing? Here’s a full rundown of the Duchess’s must-have designers.

Kate has several high brand preferences

It’s pretty obvious that Middleton has a signature style. She still looks stylish and fully assembled, and it’s no surprise that she has some great brands to help her with that.

So which brands are among the Duchesses’ favorites? According to Insider, several.

She adores Jenny Packham and has worn looks from her line on several occasions. LK Bennett is responsible for the design of some of her favorite shoes and dresses, like the one she wore in 2018 during an official visit to Evelina London Children’s Hospital.

Middleton is also a huge fan of Mulberry, the designer of a few coats we’ve seen her keep warm in, as well as Alexander McQueen, who royal fans know was the mastermind behind the iconic wedding dress. long-sleeved shirt that she wore to get married. Prince William over a decade ago.

The Duchess also has a few affordable favorites

Middleton may have access to the best designers in the world, but that doesn’t stop her from loving affordable brands like the rest of us. The Duchess knows a good deal when she sees one, and Independent reports that it happens more often than some realize.

What does the mother of three love to wear? She’s an Astley Clarke fan and wore a very reasonably priced jacket on a video call in 2021. Boden is another of her staples, and their clothes are as fashionable as they are affordable.

Let’s not forget Marks & Spencer, the designer who provided some of Middleton’s best looks including a pair of white sneakers, a blue floral print dress and an absolutely stunning pink pantsuit.

Some of Kate’s most iconic looks

As the future Queen Consort, it’s only natural for Middleton to have iconic looks that no one will forget. Most recently, she wore a jaw-dropping all-gold ensemble, and Town & Country reports that the pink Beulah London dress she wore to the last few matches of the Wimbledon men’s singles was one of her best looks of the year. the year.

Emilia Wickstead has also created some of the Duchess’ most iconic looks, such as the green midi dress she wore to the Wimbledon women’s single final in July 2021. In Scotland, Middleton chose a design by Catherine Walker during the ‘one of his appearances.

The Duchess also chooses Hicks & Brown on occasion, such as when she attended Sunday church services in January 2020. The Duchess is also known to turn to Oscar de la Renta, the designer of her unforgettable magenta November skirt suit. 2019.

There is no doubt that Kate Middleton’s taste is impeccable, and it is good to know what her favorite brands are.

RELATED: Kate Middleton Wears Stunning $ 5,000 Dress to James Bond Premiere

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Karishma Kapoor supports costume jewelry brand Sukkhi

Sukkhi, a leading online fashion jewelry brand, has chosen Bollywood actress Karisma Kapoor as their brand ambassador.

Announcing the appointment, Bhavesh Navlakha, Founder and CEO of Sukkhi, said: “Karisma Kapoor has always been a well-known face across India. Timeless beauty, Karisma Kapoor has her own unique style that resonates with Indians and expresses her glorious true self which aligns with Sukkhi’s ethos of being fashionable and trendy. At Sukkhi, our goal has always been to make the best of designs available to our customers for any occasion or celebration. We believe that new age women are looking for stylish yet affordable jewelry options that not only enhance their beauty but also help them stay up to date with the rapidly changing industry and its ever changing trends. We are extremely happy to partner with Karisma Kapoor for our various branding initiatives in the markets, our website, our offline touchpoints and ATL BTL marketing across India. ”

Commenting on the collaboration, Karisma Kapoor said, “I am delighted to collaborate with Sukkhi as the brand has a large collection of jewelry that complements modern Indian women and their style. Personally, I’m always on the lookout for versatile pieces that I can combine with multiple outfits. Jewelry gives women confidence and brings out their true personality. I am delighted to be a part of Sukkhi Jewelery.

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5 local brands that upcycle

With waste becoming an alarming problem for the environment, sustainability has become a big (and urgent) movement, especially in the fashion industry.

As major global brands take steps to adopt environmentally friendly practices, small local businesses are more aware of their environmental impact and are taking a ‘slow fashion’ approach, recycling waste, dead stock and waste. discarded fabrics for their designs.

To look stylish while helping Mother Earth? It sounds like a win-win for us. If you want to advocate for a more sustainable future in fashion while supporting local designers, here are five awesome brands to check out:

PROJECT. (@ project.jectph)

Enhance your everyday outfits with PROJECT bobs, made from recycled flour sacks. These are available in a few colors (showing the original design of the bags), with small and large brim variants. If the standard circumference of the hats is too small for you, they will also respond to custom orders. Visit her Shopee page to buy.

Pride (@ pride)

This forward-thinking streetwear brand is known for its commitment to sustainability in fashion. A new collection, which will be released soon, will feature pieces crafted entirely from panels of fabric printed on the trial run and cutouts from sweater and t-shirt productions. In true Proudrace style, expect reverse stitching, contrast stitching, strategic panels and fun graphics. Follow his Instagram page for updates.

Atomic rework (@atomicrework)

An offshoot of It’s Vintage Vintage, a popular pre-loved clothing supplier based in Manila, Atomic Rework takes vintage t-shirts and breathes new life into them by transforming them into strappy tops and form-fitting corsets, which are one-of-a-kind pieces, which means that they are literally singular unique garments. Visit to shop.

Alyanna Ferrer (@alyannaferrer)

This young designer takes clothes from stock and re-imagines them as stylish and modern wardrobe staples. Key pieces in Volume 1 of her debut ‘Reissue’ collection feature neat cuts and masculine silhouettes, as seen on a mixed denim blazer, two-tone chore jacket, paneled polo shirt, and more. Consult the complete catalog at

RIOtaso (@riotasoclothing)

From dresses and dungarees to bags and hats, the brand champions sustainability by taking discarded fabrics and transforming them into stylish fashion pieces. If you love a funky patchwork print moment, RIOtaso’s style might just pique your interest. Go to and browse. Additionally, there is an ongoing clearance sale with selected parts up to 60% off.

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Lumber + Salt Expands Purposely Reused Vision Across North Fork

One afternoon, the Lumber + Salt salvage and antique shop on Sound Avenue in Jamesport had among its wares: a six-foot-tall vintage bookbinding press, tiny porcelain doll heads displayed in wine glasses , oxidized copper door frames from the Savoy Hotel in London. , metal cutouts to create puzzles, stacked fireplace hearths of indeterminate age, a textile roller lamp, primitive carved heads and around a thousand other eclectic objects – all with a rustic patina and a mysterious past.

In the hands of people less creative than business partners John Mazur and Brooke Cantone, these esoteric discoveries can seem confusing at best. But the duo knows how to integrate their “raw and refined” aesthetic into everything they do. Their retailsourcing-architecture-design-branding business is the ultimate multi-hyphenate – a growing operation known to revamp some of the coolest interiors and exteriors in and around North Fork.

Lumber + Salt has also been busy developing its own lifestyle brand, including creative collaborations with like-minded taste makers in the region, as well as a cafe, farmer’s market and greenhouse in the works.

A highly conceptual designer, Mazur is wary of Lumber + Salt being cataloged as one thing, because the whole is greater than the sum of its parts. “What we do is creative design,” said the artist, who offers to sketch out his ideas rather than trying to put them into words. “We are introducing unique hardware solutions and the integration of objects into an overall plan,” he said. “It’s about creatively rethinking new ways of approaching spaces and how the client’s lifestyle fits into them. We don’t just sell products; we are selling a feeling.

Even the name Lumber + Salt is open to interpretation. It can represent land and sea, or a patina aged by time and forces swept by the sea. Or it could serve as a metaphor for the aesthetics and working style of the partners – a fusion of hard elements sprinkled with elegant touches like a chef’s finishing salt.

If Mazur is Wood, Cantone is Salt. “We organize our spaces and then add softer touches that evoke the emotion and vibe of the brand,” said Cantone, who left the corporate fashion world of Manhattan during the pandemic and moved to full time at North Fork to help evolve his passion project into a brand in its own right. concept.

Lumber + Salt is owned by the Mazur & Co. banner, founded by owner Mazur and Creative Director Cantone, who bring years of combined experience in retail, industrial design, fashion, art and antiques. . Mazur was previously the director and designer of an industrial and graphic design firm in Soho, specializing in branding for retail spaces. He specialized in industrial and graphic design at RIT and worked in Germany after his studies. Cantone has held leadership roles in business creation in fashion, visual merchandising, marketing and retail brand experience, with a BA in Fashion Merchandising from Philadelphia College of Textiles & Science.

The company was originally born in 2014 as Material Objects, living on the 1291 Main Road lot in Jamesport, which Mazur still owns. Today, their salvage showroom is at 5570 Sound Ave., while the Main Road campus serves as a sort of branded showcase for Lumber + Salt, Sherwood House Vineyards (which Lumber + Salt refurbished) , William Ris Gallery (run by Cantone’s mother, Mary) and a barn at the back which houses the duo’s design studio and is also used for pop-ups and collaborations.

“Over the past two years, we’ve really brought the brand’s voice to life. It’s been a refreshing and creative renaissance, ”Cantone said, mentioning a weekend fashion event they hosted in the barn with a fashion brand called, aptly, The Salting.

Mazur and Cantone are excited to take the retail space to the next level, praising their new transplanted team additions.

“Our store is now open every day, thanks to our daily manager Kenneth Montusi (and his trusted canine assistant Kali),” Cantone said, noting that Montusi has traded in the world of corporate finance for a career reinvention. on North Fork. Renowned pop artist Peter Marco (also known as Marcoart) also joins the team, she said, “adding his whimsical pop art, personality and wit to the brand’s mix. , after moving from the Lower East Side to North Fork to be part of the refreshing creative movement.

This fall, Lumber + Salt will host pop-up weekends with like-minded designers: furniture designers, artists, ceramists, craft coffee makers and juicers, chocolatiers, flower designers, organic herbalists, winegrowers and fashion brands – who “get” the aesthetics and the ambiance. The idea, Mazur and Cantone said, is to celebrate both art and community (or community, as they put it).

The duo can’t wait to bring their salvaged creativity to new projects and realms. “There are no more settings for us,” Cantone said. “We’re taking lumber + salt off limits!” “

Thanks to an influx of new team members, the Lumber + Salt showroom is now open seven days a week.

(Credit: Conor Harrigan)

Rose Hill Vineyards

“We hired John and Brooke in 2018 to define and redesign our tasting room with essentially a blank slate. We met them on a Monday and on Friday they came back to us with a 50 page deck with inspiration and renderings that approached the project from a truly 360 point of view! Since then, I have consulted them on every project, big or small.

They designed our wine library from scratch and built a magnificent ceiling that looks like a barrel in the highest way. Not only do they have incredible vision, but they also reuse items in the most unexpected ways that add both character and history to our farm. John reused an old corn screen as a light fixture that often prompts guests to ask, “What is this?” ”

Chelsea Frankel, Executive Director

(Credit: Conor Harrigan)

Cave & Vineyard Terre Vite

“As lovers of Tuscany (especially Florence) we knew we wanted to replicate its old world atmosphere while creating a trendy environment, but we couldn’t express that vision. John redesigned our tasting room before our eyes with an amazing freehand sketch and Brooke came full circle in whatever we wanted, bringing the ‘old world with a new spirit’ design to life.

The focal point of our tasting room is, of course, our large bar, supported by two pieces of vintage 1940s hardware. These pieces bring a classic apothecary vibe to the room and Brooke styled them with gorgeous drawers and pieces that really balance the whole. They also bought a vintage door from which they built the skeleton of our bar and then lined it with an antique conveyor belt!

Since we have extremely high ceilings, they brought a piece of the top of a windmill and adorned it with a shade fit for a giant. It’s so cool to have a part of our tasting room and I constantly see our guests staring and marveling, trying to figure out what it is. Although I am obsessed with every square inch, I have to say that my favorite corner of the tasting room is the corner with the weathered tall tables. Brooke styled it with the most beautiful mirror that invokes the Medici Palace in Florence.

– Jacqui Goodale, co-owner

(Credit: Conor Harrigan)

Sherwood House Wineries

“We are working with Lumber + Salt at Sherwood House Vineyards to organize the aesthetics of the tasting room, maintaining an ever-changing environment. This spring, as guests prefer to sit outside, we asked them to reinvent the courtyard space along the east side of the property to ensure that guests sitting outside have the same experience. visual than those seated in the tasting room. The result was a custom serpentine bar that transforms into two greenhouse-inspired structures that create an intimate garden environment in which to enjoy our wines, rain or shine.

– Ali Tuthill, Managing Director

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A “reset”? Not at Paris Fashion Week

On the final evening of Paris Fashion Week, Louis Vuitton, the world’s largest luxury brand in terms of sales, invested a passage in the courtyard of the Louvre, where dozens of crystal chandeliers hung above of a double row of large glass mirrors at the Palace of Versailles.

The models stepped out to the sound of a turret clock, dressed in wide, bouncy satchel skirts and woolen silk-cuffed blazers, lace dresses layered over blue jeans, and sporty lace-up boots in fluorescent satin. These were complex and intriguing in their unusual proportions and flowing mesh of at least three centuries of dress styles. Designer Nicolas Ghesquière called it “the big ball of time “.

Then came another woman carrying a fabric banner that said “Overconsumption = Extinction”. She seemed to be a part of the show at first – until she stopped at the end of the track and was brutally abducted by security guards. This cast a chill over the rest of the event; the models did not make a second appearance for the finale, and when Ghesquière came to bow out, he was accompanied by a bodyguard.

Although a shame for the hundreds of people who had worked on the collection, for a climatic event, the timing and location was appropriate. There was something deeply unsettling about the return of these lavish displays of brand power during Fashion Weeks; of the sudden reappearance of designers, buyers and journalists (myself included) who, just over a year ago, called for a ‘reset’ of the fashion system – fewer catwalks, fewer creative exhaustion and a lower carbon footprint.

At Louis Vuitton, creative director Nicolas Ghesquière mixes past and present references. . . © Giovanni Giannoni

. . . like dresses adorned with velvet and lace combined with open-toe satin boots © Giovanni Giannoni

Bruno Sialelli from Lanvin presented playful dresses covered with a daisy print. . .

. . . alongside simpler and more sensual babydolls

Of course, commercially this makes sense. On the contrary, the last year and a half has proven just how well oiled the luxury machine is, especially among the industry mega brands. Despite the resurgence of Covid-19 in China, shares of LVMH, Kering and Hermès are trading at near historic levels. Shows are making a comeback as they boost sales and media attention.

Chanel Fashion President Bruno Pavlovsky saw it coming. In an interview during France’s first lockdown last year, he said he saw no reason for an overhaul of the fashion calendar; that six fashion shows a year worked well for Chanel before the pandemic and would continue to perform for the company after it.

Bar chart of 'soft luxury' * market share, Europe and UK only (%) showing major labels tightening their grip

“We have the strongest loyal local customer base we’ve ever had at Chanel,” he says now, speaking ahead of the brand’s Spring / Summer 2022 show. Although operating profits fell 41% between 2019 and 2020, Pavlovsky says travel restrictions have given the brand’s boutiques the opportunity to really listen to what local shoppers want – which, above all, is to “feel privileged”. Sales, which were already doing “very well” in China, the United States and in pockets like Dubai, are also picking up in Europe, where American tourists have started flocking to Chanel stores again this summer, he adds. .

This season, Creative Director Virginie Viard revisited Chanel’s heyday of the 1980s and 1990s, erecting a catwalk above the audience and surrounding them with old-fashioned photographers. The models were grinning and spinning like ’90s supers in simple black swimwear trimmed with sparkling white tweed skirts accented with chain sashes and flowing black chiffon dresses printed with butterfly wings.

It was elegant but not very exciting, devoid of the irony and wit that once animated the house’s iconic gold chains and tweed jackets under the late Karl Lagerfeld. Without them, these pieces are simply nostalgic.

At Chanel, Virginie Viard returned to the brand’s 80s collections with swimsuits and sports bras. . .

. . . alongside short pink dresses, multicolored jackets and denim suits

Hermès enlisted artist Flora Moscovici to create the atmospheric, orange-tinted backdrop for the show. . .

. . . for a collection of refined leather pieces in black, white, yellow and earth tones

It does not matter. Outside the pandemic period, Chanel’s ready-to-wear sales continued to climb under Viard. Chinese customers of the brand particularly appreciate its feminine approach, Pavlovsky says.

Same story at Hermès, where Nadège Vanhee-Cybulski showed the know-how of the house in a private jet terminal through smooth black leather suits and chiffon dresses delicately embellished with tiny glass beads, and small bags cylindrical with luxuriously thick silver handles. There is little need for Vanhee-Cybulski to push the limits on the podium; sales at Hermès have already exceeded pre-pandemic levels.

Givenchy designer Matthew Williams feels the need to push the boundaries – or at least define what the LVMH-owned house represents following the departure of Clare Waight Keller last year. For her first physical show, held in an arena northwest of Paris, a giant and expensive oculus was suspended from the ceiling, bathing in glowing white light the models dressed in the associated black neoprene riding vests. to stretch waders. , and the men in utility vests layered over narrow-cut pants.

There were a few decent looks here – cropped pantsuits and pictorial partings created in collaboration with Josh Smith in particular – but for the most part, this collection seemed to tread territory already occupied by other designers. Maybe that will develop when Williams starts experimenting with high fashion for her debut in January.

Givenchy’s creative director Matthew Williams mixed corsets and basques in tulle. . .

. . . with traditional couture fabrics and thigh-low clogs

At Miu Mui, Miuccia Prada revolutionized the preppy style by lowering the waist and showing off logo underwear. . . © Monique Feudi

. . . and cropping sweaters and shirts to reveal the models’ naked bellies © Monica Feudi

Miu Miu’s identity has at times been obscured by her sister brand Prada, but that is starting to change now that Raf Simons is co-designing Prada. “Before, I could have half of me in one place, half of me in the other,” Miuccia Prada told the FT earlier this year. “Now all of me is up to Miu Miu. This should be good for Miu Miu.

It was a very good collection, full of the beloved Miuccia signatures that recently disappeared from Prada: pleated schoolgirl skirts with chunky V-neck jumpers and neat straight jackets, sheer floral-appliquéd cocktail dresses. with gray ribbed socks and moccasins. These have been featured with bare bellies and the shortest skirts this season, but their deliberately awkward proportions have elevated them above conventional sensuality.

It was also reassuring to see such a wearable collection by Stella McCartney, whose curvy bodysuits, mushroom-print dresses, and lively, easy-going pantsuits were accompanied by little black bags made from mycelium, an alternative to cultured leather. laboratory. Although more expensive than her typical range, “it’s definitely cheaper than exotic skins,” she said. “And it doesn’t kill any animals, it’s not cutting down trees, it’s amazing technology that is truly the future of fashion.”

Stella McCartney has paired bodycon tops, cutouts and dresses with relaxed pants, knits and blazers. . .

. . . and launched the Frayme Mylo, a mushroom leather handbag

Models and guests paraded a Hollywood-style red carpet at Balenciaga. . .

. . . before entering a theater to enjoy the premiere of ‘The Simpsons I Balenciaga’

Not all shows marked a return to business as usual. A red carpet and a crowd of photographers greeted guests in front of the Théâtre du Châtelet, where Balenciaga gave his show. All the standard stuff, until the guests were seated inside, where the “show” turned out to be the red carpet itself, broadcast live on stage. Here, in relentless high definition, a mix of real celebrities – Cardi B, Elliot Page, Isabelle Huppert – took on camera-friendly poses alongside unwitting reporters, laughing and clapping inside the theater. Soon the looks of the collection began to appear, adjusted to the actors, the Balenciaga staff and various “friends” of the house.

It was a careful dismantling of the boundaries between performers and audiences that has also been expertly choreographed this season by Francesco Risso de Marni and Pierpaolo Piccioli from Valentino. The latter took his show to the streets, where students and audiences alike drank in the beautiful mix of jeweled and citrus-hued partings and silk shirts turned into dresses. Customers were free to stay and dine in restaurants afterward, thanks to Valentino. “Inclusiveness and humanity is what I want to offer today,” he said.

Valentino’s Pierpaolo Piccioli reinterpreted classic couture in extravagant volumes and acrylic colors. . .

. . . and paired feathered looks with practical combat boots

Paris Fashion Week ended with a tribute to AZ Factory’s Alber Elbaz, who died in April. The show featured pieces from various fashion houses, including Valentino. . © imaxtree

. . . as well as drawings by Elbaz himself © imaxtree

The sense of community was also palpable at the AZ Factory memorial show for the late Alber Elbaz, where 47 designers created looks for an audience including his partner, Alex Koo, and France’s first lady, Brigitte Macron.

Return to Balenciaga. Just as the show seemed to end, the lights dimmed and on screen appeared Homer Simpson, desperate to secure something – anything – from the tag as a birthday present for his suffering wife. for a long time, Marge. The ironic film culminated with a Balenciaga show in Paris, modeled by the people of Springfield. The company described it as “the latest in a progression of activations that push some established boundaries between fashion and other forms of entertainment, culture and technology, moving the brand away from an easily defined category.”

I’m not sure the experience pulled Balenciaga out of “easily definable” categories, but it was fun, clever, and surprising. Everything you hope a physical spectacle should be. Because right now they’re not going anywhere.

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Youth fashion brand PacSun to embrace cryptocurrency payments

American fashion brand Pacific Sunwear, or PacSun, has announced that it will accept payments in Bitcoin and 10 other altcoins, including Ether, Bitcoin Cash, Wrapped Bitcoin, Dogecoin, and Litecoin. The point of sale has partnered with popular crypto payment service provider BitPay to process payments, allowing the point of sale to accept a variety of cryptocurrencies from the get-go.

When checking out their carts at PacSun, buyers will now start to see a button titled ‘Pay with BitPay’ which will allow them to choose which cryptocurrency they want to pay with and which crypto wallet to use. The transaction is then completed with a process that simply involves scanning a QR code.

PacSun likes to be identified as a Gen Z-focused outlet and with 400 outlets scattered across the United States and Puerto Rico, claims to be the first “major fashion and retail brand” to license cryptocurrency payments. A recent study by PYMNTS in the United States found that up to 54% of the country’s Gen Z population are currently investing or have invested in cryptocurrencies in the past. The move is therefore in accordance with the ethics of the company.

“With the doubling of digital sales since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” PacSun President Brie Olson said in a statement announcing the decision. . “Seeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, in order to build their confidence in us as one of their go-to retailers who really listen.” , adds the co-CEO of PacSun. , Michael Relich.

BitPay is one of the oldest crypto institutions in its space in the United States. The two companies are already planning to launch a massive marketing campaign that uses their reach on social media.

PacSun’s announcement also comes just a day after US-based movie theater chain AMC Theaters opened payments to accept Dogecoin.

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting Founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Cryptocurrency is unregulated digital currency, not legal tender and subject to market risk. The information provided in the article is not intended to be and does not constitute financial advice, business advice or any other advice or recommendation of any kind offered or endorsed by NDTV. NDTV will not be responsible for any loss resulting from any investment based on a perceived recommendation, forecast or any other information contained in the article.

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How Fashionphile’s Sarah Davis went from eBay to leading multibillion-dollar luxury goods resale market

Luxury fashion resale has a time.

Thanks to companies like California-based Fashionphile, consumers can purchase $ 2,000 Chanel handbags and $ 800 Manolo Blahnik stilettos for a fraction of the price.

Founder and President Sarah Davis was just a law student when she launched Fashionphile as an eBay store in 1999. Since then, the brand has grown into the largest retailer of luxury fashion and accessories in the States. -United with in-person locations – sales stations – in 11 states and a thriving e-commerce platform. Retail giant Neiman Marcus bought a minority stake in the company in 2019 and incorporated the resale platform into its product offerings. There are now six Fashionphile sales studios in Neiman Marcus stores where potential sellers can have their luxury items appraised by appointment.

With more than two decades in the luxury goods resale market, Davis takes the pulse of what has grown into an industry valued at $ 24 billion. At a Real Talk stream event on Wednesday, the founder spoke to Inc.‘s Brit Morse on Fashionphile’s Secret to Success and the Lessons She Learned. Here are some highlights of the conversation.

Be nice to your client, and she will tell her friends.

What if there was a niche audience for your product? Davis said she knew this would be the case for second-hand handbags, accessories and luxury fashion. Davis said the brand initially didn’t know how to direct its marketing efforts other than general awareness. But the solution ended up being right in front of them. Word of mouth was an effective way to develop Fashionphile customers.

“It’s a weird and very narrow niche. We thought the best way to sell to our client would be to be really good to our client, and she will tell her friends that,” Davis said.

Value your relationship with your selling customers.

The online experience of selling luxury items is a key part of the Fashionphile brand, as well as competitors like The RealReal, Poshmark and Depop. Almost 85% of Fashionphile’s purchases and sales are done online. Fashion-loving shoppers can make a virtual appointment online with a seller who will evaluate their item, request an online quote, or book a white-glove pickup.

When it comes to attracting customers for second-hand luxury items, Davis said that part of the equation isn’t too difficult. Most high-end luxury brands avoid discounts and sales. After all, scarcity is the main lure.

“I joke internally that it’s not that hard to sell a Gucci bag below retail, or a pair of Chanel flats below retail. Some of these items are never on sale. You won’t find Chanel sale., “she said.

That’s why Davis said the brand values ​​customers who sell on the platform, whether they come in person at Fashionphile’s physical outlets or sell online. The loyalty of dedicated sellers allows Fashionphile to keep a wide selection of items in stock. To accommodate the different preferences of its sellers, Fashionphile offers outlets for those who find it an easier option than photographing and shipping the items themselves.

“What’s really difficult is, how do you get more genuine brands and branded items? How to get more pre-owned Rolex and Van Cleef necklaces, Cartier love bracelets and Chanel flats? That’s why it’s important that we have a good relationship with our client and make things as easy as possible, ”she said.

Heirloom coins are now bullion coins.

Luxury and fashion handbags were once considered heritage pieces. People passed vintage Rolex watches or Chanel handbags to children and grandchildren. But thanks to the luxury resale market, consumers no longer cling to items for posterity. They regard these valuable items as bullion coins.

“If I gave my daughter my old Chanel flap, she would sell this stuff so fast,” Davis said. “She’s going to sell my Chanel flap and buy herself a Gucci fanny pack. I mean, let’s be honest, we think things differently now,” she said.

But some luxury items are not meant to be resold. Davis gave the example of a Rolex watch your father gave you as a graduation gift. “Don’t sell this to us. Keep this,” she said.

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Fashion brand

Mensa Brands, led by Ananth Narayanan, invests in 10 fashion and beauty brands

Mensa Brands, a technology-driven “House of Brands” designed for the e-commerce industry, has partnered with 10 digitally-focused companies. Founded by the former CEO of Myntra and Medlife, Ananth Narayanan, Mensa has invested in ten fashion, home and beauty brands and the founders and their teams will be part of Mensa.

Mensa’s vision is to partner and invest in digitally driven brands and grow them exponentially. Over the next 3 years, Mensa will acquire over 50 brands in categories such as home, garden, clothing, personal care and beauty.

“We are delighted to announce our partnership with ten remarkable founding teams who have created beloved digital brands,” said Ananth Narayanan, Founder and CEO of Mensa Brands. “We are committed to advancing their journey and working together to create disruptive global brands in India. At Mensa, we are passionate about using technology to create digital brands that are rooted in the joy of our customers. “

Partner brands include Karagiri, a one-stop destination for high-end designer sarees for women and based in Pune.

“We are excited to create a digital first saree brand from India,” said Karagiri founder Pallavi Mohadikar Patwari. “We believe the Mensa team is in the best position to help us in this adventure. The process of the partnership was fair, fast and friendly to the founders. “

Priyaasi, a traditional and contemporary jewelry brand from Delhi boasts of traditional artwork and materials in modern designs, making it relevant for any occasion;

There’s Dennis Lingo, a men’s casual wear brand from Mumbai that is a major player in shirts in Indian markets. Ishin, an ethnic women’s clothing brand from Mumbai, is known for its range of traditional and fusion Indian clothing collections, such as kurtas, kurtis, saris, curtains and accessories.

“In the last two months of working with Mensa, we have already started increasing our sales by working together on growth, supply chain and marketing, leveraging working capital, data, technology and the team’s experience in e-commerce, ”said Charu Agarwal, founder of Ishin.

Hubberholme, an affordable men’s casual wear brand from Delhi, focuses on fashion and sports recreation. Anubhutee, an ethnic women’s clothing brand from Jaipur, is known for its high quality, elegant and traditional designs, handcrafted to meet the sensibilities and aspirations of consumers.

Helea, a smart home device company from Mumbai, focuses on improving lives through innovative and affordable IoT (Internet of Things) products with a mission to make life easier, safer and greener for a better future.

There is also Villain, a men’s personal care company from Ahmedabad, which offers a range of perfumes, clothing and accessories, including sunglasses and sportswear. Ashutosh Valani, co-founder of Villain (who previously founded men’s skincare company, Beardo) said the company will work together to make Villain a well-known lifestyle brand for men across India.

Mensa partners with brands with sales of between $ 1 million and $ 10 million. It targets digitally focused brands operating in different categories including fashion and apparel, home and garden, beauty and personal care, food and others. We’re fast and Founder-friendly, and complete end-to-end acquisitions within 4-6 weeks. Mensa believes e-commerce in India is at the inflection point of non-linear growth and we can build global brands from India.

Mensa has offices in Bengaluru, Mumbai and Gurugram and plans to grow their team exponentially in the coming months, hiring in the areas of growth, products and finance, among others.

After securing a highly successful exit from the PharmEasy-Medlife deal, Ananth Narayanan launched the new Mensa Brands business in May of this year. Mensa had also closed its Series A funding round, raising around $ 50 million in a cycle led by investors such as Accel Partners as well as prominent angel investors such as Kunal Shah, Mukesh Bansal, Rahul Mehta de DST Global and Scott Shleifer of Tiger Global.

Mensa is a Thrasio-type startup and there are many such companies emerging in the country. Thrasio, based in the United States, is a digital consumer goods company that acquires Amazon FBA private label businesses and direct-to-consumer e-commerce brands.

In July of this year, Flipkart Ventures and Tiger Global invested in a Thrasio-style company, GOAT Brand Labs. He would use the funding to accelerate the growth of digital native brands in India. GOAT was founded by Rishi Vasudev and Rameswar Misra, who bring with them decades of expertise in this field. Vasudev, a veteran retail executive, previously ran Flipkart’s fashion business. In the same month, GlobalBees, India’s largest Thrasio-style investment firm, raised $ 150 million in equity and debt in a Series A run by e-commerce firm FirstCry and some of its investors with a additional participation of Lightspeed Venture Partners.

In June of this year, 10club, one of the early players in the e-commerce roll-up space, raised $ 40 million in seed funding. It primarily uses the funding to expand 10club’s brand portfolio, invest in building its tech stack, and for working capital purposes. 10club partners with e-commerce product sellers in India to acquire their businesses.

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House of Juniors part of the PUMAxYOU clothing project

A CLOTHING brand created by two Bradford moms has become the first international company to sign with a major sports company for a project where kids can design their own clothes.

House of Juniors has partnered with sportswear company Puma on their PUMAxYOU project.

House of Juniors has designed a number of white-colored clothing, including T-shirts, for children. Each garment comes with a set of fabric pens in different colors that children can use to complete the outline of the design.

The items first went on sale in the Puma store in New York. They will be available online in the UK and across Europe the week of October 18.

The project aims to promote creativity in children and to help budding fashion designers.

House of Juniors aims to provide the tools for children’s creative flair to flourish to its full potential.

The purpose of these collaborations is to anchor confidence in children, to be individual and to show their style with pride.

Part of the House of Junior / PumaxYou collaboration

Natasha Formoy, 32, and Chantelle Etienne, 33, and childhood friends worked from Natasha’s home, alongside their full-time jobs as social workers, to create the House children’s clothing brand. of Juniors, intended for children aged 5 to 16.

The entrepreneurial duo teamed up with now chief designer Kamila Ogrodnik, 26, who, alongside Natasha, focused on developing the brand’s design and has since become a partner of the company.

In 2018, House of Juniors was chosen to showcase their products at Mini Mode, the official London Fashion Week children’s runway show, where they paraded among brands like Marc Jacobs and Karl Lagerfeld.

The deal with Puma is House of Juniors’ latest success. Earlier this year, they saw their home-created luxury unisex children’s clothing brand fill the children’s wardrobes of top celebrities including P Diddy, Kylie Jenner and Snoop Dogg.

Natasha says Project Puma is a key moment for her business as it continues to grow.

Bradford Telegraph and Argus:

She said: “This is an exciting project.

“We are the first international brand to carry out the PUMAxYOU project.

“We are going international with this. The items will be sold in France, Germany, UK and Ireland.

It’s a really exciting time for the company

“Wc just wants to stay happy and humble. We’re just growing up. We’re still working with Yorkshire kids for our content.

“It’s about remembering where you came from.

Bradford Telegraph and Argus:

“It’s not just about the sports brand on Project Puma, but people are engaging with the brand. It’s something creative for kids.

“The main thing is art and design for children.

Bradford Telegraph and Argus:

“The kids can then upload their design to the Puma website. The project is very creative.”

House of Juniors will also be attending Swiss Fashion Week next week and Toronto Fashion Week in December.

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