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Flipkart Partners with Hopscotch to Operate Branded Children’s Fashion Segment

Flipkart, which is a local e-commerce marketplace, announced a partnership with Hopscotch, one of India’s leading children’s fashion brands, as it continues to create opportunities in the branded children’s fashion segment within the group. 0-14 year olds. The e-commerce platform will make a wide range of Hopscotch’s branded children’s clothing available across the country as parents continue to trust e-commerce for their shopping needs.

Over the past year, the e-commerce brand has experienced 60% year-over-year growth in the branded children’s fashion segment, with a majority of new customers coming from Tier II cities and beyond. The majority of customers who buy designer children’s clothing on the platform today tend to be in the 25-40 age group. This age group is more aware of the composition of fabrics and designer clothes for children.

“When it comes to shopping for kids’ fashion, parents don’t want to compromise on quality and we have seen a growing affinity for trusted brands not only in the subways, but also in areas of the city. level II. At Flipkart, we have focused on the children’s fashion segment, which has helped us to triple our business over the past 2 years, with growth mostly driven by new customers, ”said Nishit Garg, vice president of Flipkart Fashion.

With this partnership, the e-commerce brand has enriched its brand portfolio and continues to deepen its value proposition.

“When shopping for children, trust and safety play a key role and we continue to meet this demand with the best product selection from the largest number of vendors and partner brands. The launch of Hopscotch is in line with this and we believe their high quality children’s fashion products will provide immense value from a choice perspective, ”Garg added.

Over the years, buyers of children’s fashion have constantly searched for better quality, a variety of designs, more options to choose from, and a range of price options. With a growing number of online shoppers looking for a convenient shopping experience emphasizing affordable fashion without compromising on quality and style, the launch of Hopscotch on Flipkart offers a wide selection of the latest. children’s fashion to millions of consumers. Hopscotch specializes in selecting the hottest and most fashionable head-to-toe looks for infants, toddlers and preschoolers, through an amalgamation of style and function.

“With increasing exposure to the latest trends, Indian parents continue to seek out cutting-edge choices for their children that also offer great value for money. Seasonal collections are in high demand, especially in Tier II and Tier III cities, but access is limited. Hopscotch fills this void by offering the trendiest children’s fashion catalog at the most affordable prices. Our partnership with Flipkart will further enable us to reach millions of these consumers across the country, ”said Rahul Anand, Founder and CEO of Hopscotch.

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Mosaic Brands: Fashion group behind Katies, Rockmans and Noni B reveals huge expansion plans

The fashion group behind brands like Katies, Rockmans and Noni B have revealed epic new expansion plans and the products buyers are going crazy for.

The fashion group behind well-known brands like Katies, Rockmans, Noni B and Rivers have revealed epic new expansion plans, going international online and racking up major additions to their product line.

Mosaic Brands chief executive Scott Evans gave investors an overview of the plans at the group’s recent annual general meeting and provided extensive details on Wednesday.

Shareholders have heard that Mosaic, which also has Millers, Autograph, W. Lane, Crossroads, Beme and EziBuy in its stable, will launch into the US market in the coming months, with Evans claiming it will be “a slow burn. “sowing the seed for years to come.

He told NCA NewsWire it would be “fully digital” with the UK also being targeted and Noni B and Rockmans now available to US buyers.

“Certainly in the calendar year 2022 they will all be there,” he revealed.

“It’s big but it’s going to grow. We’re not going to take millions of dollars there on day one – it will be a two or three year build.

“We’ll be in marketplaces, we’ll have our own website… we’re not opening stores there, certainly not.

“Starting from a standing start will be really tough and that’s why we’re not shouting from the rooftops about it.

“What we’re saying is that there is a market there, we have to figure out how to sell into that market… we may have to acquire a local business and then use it through that. I don’t know the answer yet, but we have some great things to offer them.

“We just have to find a way to reach them. “

Mosaic plans to double the number of categories sold to 60 over the next three years, offering products that customers are currently purchasing from others.

This strategy is already well underway, its brands selling household items are now going “crazy”.

Even the $ 1,500 outdoor dining sets were selling fast, Evans said.

“The more we put in, the better we do,” he said.

“So far this week we have sold 5,922 sheets.

“Last week we sold 10,000 hair straighteners.”

Air fryers in particular were going “completely nuts.”

“Four years ago we were selling tops and dresses, which we still sell and that’s our core business, but nearly 6,000 sheets in two days? It just does not make sense, ”said Evans.

“He’s just going to keep growing. Unlimited.”

Over the next three years, Mosaic plans to expand its store area up to 300 locations to accommodate the widest variety.

Its first new concept of Rivers mega store in Lismore, NSW is slated to open by March, offering top international brands like Nike, Tommy Hilfiger, Adidas, New Balance, ASICS, Puma and Levis – at low prices, of course. – through a Format of 1000 m².

Rivers has been selling some of these brands since fiscal 2020 and they have been purchased by customers.

The group is broadly in the process of shifting to a department store strategy, saying “short rental terms” allow it to close stores where owners have “pre-Covid rental expectations”.

Mosaic Brands closed 242 stores in the previous fiscal year and 66 more in the first four months of 2021-2022.

Mr Evans says another 50 to 100 people could close their doors.

“If you have a landlord who can see the future and understand what is happening online, those days are gone when rentals were X amount per square meter, if they look at what’s going on in the world of business. ‘today you can get an economic deal,’ he said.

“And the bigger the store, the better the performance.

“We will increase the size of our stores when they are renewed. ”

And while continuing the boom in online shopping is clearly the group’s goal, it hopes to open its first EziBuy brick and mortar store around April.

“We can transform a 600-700 square meter EziBuy store into a shopping center,” Evans said.

“About 15% of what you will see inside the store is what we offer, 85% will be exclusive to online sales… which is not normal for Australia. It will be a first.

“Almost like showcasing the best of what we have, or an available selection of what we have and the rest is available through the online channel. “

While EziBuy bridges a 35 to 55-year-old market gap, other brands in the group are targeting those 50 and over – a cash-in and e-commerce-friendly age bracket overlooked by other fashion retailers and ” sort of invisible in many ways, ”Evans said.

“They are an unloved generation. Nobody wants to tackle the over-50s market… everyone wants a new take on new youth fashion, ”he said.

“This is the market opportunity that we are playing in. “

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Keeping Cool: How To Take Care Of White Shirts | Fashion

AAn old friend once described his style to me as “like an apple, crisp and fresh”. The description was appropriate for this time in our life (early 20s) and although a decade has passed I still think about it every time I put on a white shirt.

The wardrobe classic looks great when it’s just that: crisp white, crisp and fresh. But keeping it that way isn’t always easy.

The lifespan of the shirt will be in part determined by its composition. Jade Sarita Arnott, creative director of slow fashion brand Arnsdorf, recommends choosing natural fibers like organic cotton, linen, hemp or Tencel. She says, “Stay away from synthetic fabrics or synthetic blends as they attract odors and trap bacteria.”

Steve Anderton, a laundry expert with LTC Worldwide Consulting Group, explains that this is because “polyester tends to cling tenaciously to oily contamination. [including skin sebum]”, As well as greasy food stains caused by” dressing, chicken fats and fish oils “.

Watch out for deodorant

Anderton warns that the chemicals in deodorant stains make them “virtually impossible to remove.” To avoid them, he suggests waiting until your deodorant is completely dry before putting on your shirt.

While not particularly popular in a hot Australian climate, wearing an undershirt will also help absorb sweat before it reaches your shirt.

Choose the right detergent

Both Sarita Arnott and Anderton suggest keeping white clothes away from all other colors when washing. Sarita Arnott explains that this prevents dyes in other clothes from tinting whites.

An all-white wash will also allow you to choose a specialty detergent that may not be as gentle on other colors. Anderton recommends choosing a higher quality detergent with a suspending agent like sodium silicate salts, so that after the dirt is removed from your shirt in the machine, it will stay in the water and out of the fabric for the. rest of the wash. This prevents the shirt from turning gray.

He says your detergent should contain an emulsifier, such as citric acid, to solubilize greasy food stains (this will help even stained polyester). A mild oxidizing agent such as sodium perborate will help discolor plant dye stains from things like coffee, tea, red wine, beets, or grass.

The other thing to watch out for is a detergent that contains enzymes like protease or proteinase, which will digest food and drink stains and perform well in low wash temperatures. If this is all a bit technical, Choice has performed lab tests to determine which detergents are the best.

Pre-treat problem areas

Often times, the collars and cuffs are the first places to turn yellow. Anderton says this is because “grime tends to build up on the fabric which is repeatedly rubbed against the skin during normal wear.”

He suggests pre-treating the collars and cuffs to keep those areas white by following these steps: “Wet them and scrub for a few seconds with a medium-hard natural bristle brush dipped in liquid detergent”.

If this does not work, unfortunately the fabric may have been discolored by skin oils from a previous wash, where they were not removed, “either with the heat of a previous drying, or with ironing, or simply over time ”. To avoid this, Anderton advises to pay “special attention to the pre-treatment of the yellowed areas, otherwise they will not fade.”

If you need to iron, do it while the shirt is still slightly damp and start at the back of the collar. Be careful not to iron the stains, as this may make them impossible to remove in the future. Photograph: Ian Logan / Getty Images

Although sweat and skin oil can be more complicated, he says, “most food and drink brands will rub off very easily, provided they have a cold pre-wash (below 40 ° C). ) to prevent the formation of spots “.

Sarita Arnott recommends targeting the stains by making a paste from baking soda and water, applying the paste directly to the oily stains and leaving it overnight before washing the garment. After this treatment, Sarita Arnott recommends using “a cold or gentle machine wash at 30 ° C”. She says, “You can also add baking soda to your regular wash load to lighten the whites and make them look fresh.”

Sunlight helps

To dry white shirts, Sarita Arnott suggests hanging them outside in the fresh air because “sunlight can also brighten whites.”

It should be even more impactful if you’ve used a detergent with an optical brightener, says Anderton. It has to “grab onto the cotton fibers and convert the invisible, ultraviolet part of natural daylight into a brilliant white light” that will make the shirt glow.

Urgent situations

Sarita Arnott says you can avoid ironing “if you hang the shirt on the line or on a hanger” to dry, as most creases will fall off in the process. But she cautions, “if you’re using a hanger, make sure you use one with light wood or metal or plastic rather than dark wood which can transfer color.”

If you need to iron, Anderton recommends doing it while the shirt is still slightly damp, using an iron on medium heat. Turn it inside out, start with the back of the collar and the yoke on the shoulders, then work your way up to the sleeves and finally work around the body. It says to avoid squeezing hard folds in the sleeves or pleats, to maximize the life of the fabric.

Do you have a garment care riddle that you would like to cover in this column? Send an email to [email protected] with the requests.

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How Michael Bastian reworked the Brooks Brothers Oxford Button-Down – Robb Report

“I feel like I’ve auditioned my entire career for it,” says Michael Bastian of his new role as Creative Director for Brooks Brothers, the 203-year-old mainstay of American preppy style. Indeed, with his eponymous Gray Label, Bastian would often riff on a sleeker, sexier, and more adventurous take on the Brooks Brothers world – the type of clothing, he says, he wanted to find at Brooks Brothers but didn’t. couldn’t. It should come as no surprise, then, that his first order of business was to rework the most iconic and beloved piece of the mothership: the button-down shirt in oxford fabric.

At just under $ 90, you can spend more on socks from some brands, but the appeal of the brand’s OCBD, as the style is known in men’s clothing circles, is the authenticity, since Brooks Brothers invented the category. That’s a lot of history to be learned and a tremendous dose of nostalgia. “Everyone has their idea of ​​what the perfect one was,” Bastian says. “But the truth is, they’ve tweaked the design a lot over the years – there’s never been just one version.” The earliest versions, dating from the 1930s, were “cut so long they were almost nightgowns,” and the shirt only took on the basic form we know today before the 1970s.

The designer assembled an internal “forensic team” – including a member known as The Keeper of the Shirts – to research, analyze, measure and deconstruct the entire archive, then reassemble Bastian’s signature iteration. . But it wasn’t just a matter of adjustment. “Getting that perfect rose was really a priority,” says Bastian. “Brooks Brothers has always made the best pink shirt – there’s only a drop of blue in it, and no yellow. Other chromatic highlights include a button-down poplin shirt in a bold red Bengal stripe.

Bastian’s version is a relaxed revolution of precise details: thicker fabric, a shorter, looser fit with wider sleeves and a sleeker turtleneck despite the unchanged shape. (The secret, Bastian says, is actually the placement of the collar buttons: “If you don’t get exactly what you need, you won’t get that perfect curve, like a violin.”) The breast pocket is back, the six pleats the gathered cuffs remain and the various fits and sizes of dress shirts are gone – only one construction is now available in S, M, L, etc. the shirt, says Bastian, is coming soon.

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Fashion brand PH reshapes its business to protect frontliners

Despite the challenges that have plagued her business and the rest of the fashion retail industry, Filipino brand BAYO remains committed to its goal of using its platform to help others and have a positive impact on the market. company.
Filipino fashion brand BAYO is embarking on the production of PPE.

“One of the most important lessons our company has learned from this crisis is that adversity should not prevent us from helping,” said Anna Lagon, CEO of BAYO. “Focusing on helping others not only motivated our entire team to continue to be productive, but also opened up strategic partnerships that have kept our operations going, empowering more people. and even inspire product innovations. Since the start of the pandemic, BAYO has strengthened its ties with the Philippine Textile Research Institute of the Department of Science and Technology, the office of the vice president and the local government units of Pasig, Baguio and Kapangan Benguet. Being one of the few Philippine fashion retail brands with a manufacturing facility in the country, it has shifted from manufacturing ready-to-wear clothing to producing personal protective equipment for hospitals in front-line and medically-examined masks for consumers, government offices and businesses, which has allowed BAYO to keep its production workers and employ additional skilled sewers.

Save the frontliners

Even before the pandemic, BAYO had worked with PTRI to elevate and expand the use of local textiles to support the garment industry’s broader value chain, make sourcing more accessible to other local brands, and provide the ways to make a living for more Filipinos, from the farmers who propagate and raise the plants that become raw materials, to the weavers and sewers who make the clothes, to the retailers in both online and offline channels. In February 2020, due to growing concerns over COVID-19, BAYO contacted PTRI for the manufacture of sheet masks capable of resisting liquid droplets and effectively covering the nostrils and mouth. The company started making masks the previous month in response to the Taal volcano eruption, produced 10,000 sets, and distributed them to ashfall affected areas through the OVP. “The reason we wanted to explore fabric mask manufacturing was primarily due to our sustainability advocacy, which we have been actively promoting for several years. We were concerned about the use of disposable masks because of their negative impact on the environment, ”said Lagon. As BAYO began to refine his masks to be more effective against the virus, he again received a call from the OVP asking if he could make PPE. “We were hesitant at first due to our lack of knowledge in the manufacture of medical PPE and the logistics of mobilizing people during the early stages of the lockdown. However, seeing reports of deaths of frontline hospital staff due to the country’s insufficient supply of PPE has prompted us to rise to the challenge, ”said Lagon. “Opening our facility for the OVP was easy, but convincing our employees to report to work during the outbreak was a difficult decision to make. But to our surprise, everyone answered our call. The common reason? This is our way of helping frontliners tackle covid 19. Everyone was enthusiastic about working, showing up early and doing their jobs efficiently, even with minimal supervision and mobility constraints. due to security protocols. In order to ensure the health and safety of its employees, BAYO provided shuttle services between their home and its production site and set up an in-house catering service to provide lunch and snacks. The OVP organized transport assistance for employees who lived far away and for their PPE to be assessed and approved by medical experts. BAYO’s initial foray into making masks for the PTRI and PPE for the OVP opened the door to orders from private companies, LGUs and other government agencies. This allowed the company to involve other communities to help with the orders, thus providing these people with a livelihood during the lockdown. “When Pasig’s LGU requirements arrived, we tapped the sewers from five of its barangays to help us with production,” Lagon said. Exposure to the backbone of PPE manufacturing allowed BAYO to launch new merchandise that would excite consumers in containment. “We started to produce fashionable masks and workwear inspired by PPE. We have introduced masks with adjustable buckles that can be tied behind the ears or the head, and have come up with a bespoke coat made from water-resistant fabrics that users can wear over their clothing as extra protection. These have become bestsellers and we continue to add new models every month, ”said Lagon. “We have also strengthened and modernized our e-commerce site,, so consumers can shop from the comfort of their own homes. Income for the past two years may still fall short of pre-pandemic figures as Filipinos struggled with reduced incomes, travel and gatherings were banned. In addition, BAYO has had to intermittently close its stores in areas where strengthened community quarantines have been put in place. Sales fell during the months of March through May, which was the high season for fashion retailing when Filipinos were shopping for proms, graduations, summer vacation and partying. mothers. Nevertheless, BAYO’s pivots and innovations help to secure its future. “We had given up on our usual profits when we agreed to manufacture face masks and PPE for the OVP, Pasig City and PTRI. We cannot in conscience attribute huge profits to the misery of others. What is essential for us is to be able to support the country’s efforts to fight the pandemic. It is enough that we can simply continue to pay the wages of our workers to help them during the closures. ”


Even before the pandemic, BAYO had incorporated its objective into its business model. “The 5Ps guide our business – People, Planet, Prosperity, Peace and Partnership. Planet is focused on protecting our natural resources and the climate for future generations. People aim to end poverty and hunger in all their forms and to ensure dignity and equality. Taking care of our people has always been our priority. Prosperity is about ensuring shared economic growth for all of our stakeholders. Peace means fostering peaceful, just and inclusive societies, while partnership covers building local and global partnerships to implement and accelerate our goals. Seeing how the global fashion industry has become the second biggest polluter in the world, after the oil sector, and contributes up to 10% of carbon emissions, the company chose to mark its 25th anniversary in 2017 by launching “Journey to Zero”, a circular economy initiative that reduces its environmental footprint. “We have already innovated in the way we use fabrics to reduce waste by 35% to 5%. When our recycling plant opens in 2022, we will be able to process the remaining 5% to achieve zero waste manufacturing. It also enlisted Green Story, a third-party auditor based in Toronto, Canada, to monitor Bayo’s greenhouse gas emissions. BAYO became a participating member of the United Nations Global Compact, the world’s largest initiative calling on companies to align their strategies and operations with universal principles of human rights, the environment, labor and the fight against corruption. The company strengthened its adherence to the 17 United Nations Sustainable Development Goals (SDGs), including the eradication of poverty and hunger, the promotion of gender equality, the provision of decent work and the practice of responsible consumption. “The pandemic has been very difficult for our business, but it is important that we do what we can to foster more sustainable cities and communities where Filipinos can lead more dignified lives. BAYO has supported various weaving communities in Bulacan, Benguet, Aklan and Cebu. He partnered with PureOceans, a marine conservation social enterprise that collects and diverts plastic waste, and helped PTRI, Cordillera DOST Administrative Region and LGU of Kapangan, Benguet revive the sericulture industry. community and provide additional income to women farmers. A collection from this collaboration will debut in November 2021 during National Science and Technology Week. Her efforts have been recognized by the UN 2021 Women’s Empowerment Principles, which recently awarded BAYO the title of Champion for Gender-Responsive Marketplace and was the second finalist for the category: Community Engagement and Partnerships. Lagon hopes to motivate other Filipino businesses to pursue their goal and find their own way to help others while encouraging government and ordinary consumers to recognize the critical role of local businesses in economic recovery, resilience and sustainability. . “Fashion is part of the creative industry at large, which is a significant advantage right now. We need creativity to innovate and constantly think about ways to cope. Our sector can generate jobs with the support of well-meaning individuals, organizations and government who have the most ability to stimulate our economy. Supporting local businesses is not just a motto or a marketing drama. This is what we need to effectively support each other’s lives.

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What’s the modern fashion recipe for winning the shopping holiday season? – Supply log

Not only is it starting to look a lot like Christmas, but it’s also finally the right season for it (we saw you, Amazon, launching Black Friday deals in early October). Yesterday, the Fifth Avenue Association kicked off the New York vacation with its “Fifth Season,” an experiential celebration that brought together holiday decor, music and festivities to herald the shopping season along the way. emblematic avenue of the city.

Of course, the biggest holiday shopping days – Black Friday, Cyber ​​Monday, Small Business Saturday, etc. – are still to come, and the 2021 holidays should be very strong. But with COVID still hovering over everyday life, stores and brands would be better off betting on a strong omnichannel approach for the rest of the holiday season, than betting on one particular day to take them into the dark. .

The National Retail Federation says this year’s vacation spending “has the potential to break previous records.” It predicts that sales for November and December will increase between 8.5% and 10.5% from 2020, to reach between $ 843.4 billion and $ 859 billion. This represents an 8.2% increase in 2020 to $ 777.3 billion.

A survey by shows in-store shopping will make a big comeback this year, with 77% of respondents “willing to go the retail route” if the store of their choice is opened and / or l The offer they are looking for is not available. in line. The company’s survey also shows that 52% of consumers say they are likely to purchase Black Friday sales events in-store or online. And Cyber ​​Monday is expected to see an increase to 61% from 59% in 2020.

These increases are expected despite the fact that gift givers have been tricked into buying early for fear their gifts will be caught in supply chain issues or shipping delays.

Among consumers who plan to buy Christmas gifts online, the majority plan to shop during Black Friday (47%) and Cyber ​​Monday (43%), according to Cotton Incorporated. Lifestyle monitor™ Poll. Last year, when more COVID restrictions were in place, significantly more consumers (48%) planned to shop on Cyber ​​Monday. About the same number (48%) planned to shop on Black Friday.

Online shopping is bound to be affected on this holiday, as Amazon’s Prime Day was delayed to June. In 2020, Amazon hosted its mega shopping day in mid-October. This led 43% of shoppers to say they expected to purchase holiday gifts on Prime Day, according to To watch™ research. This year, with the business event taking place almost six months ago, the percentage of those who used Prime Day to purchase holiday gifts has dropped significantly to 33%.

On the flip side, 56% of consumers expect to purchase Christmas gifts in stores this season, a significant increase from 44% last year, according to To watch™ research. In fact, nearly three-quarters of holiday shoppers (74%) think stores should be open on Black Friday 2021. And 58% say stores should be open on Christmas Eve. More than half of shoppers (51%) say they plan to shop in-store on Black Friday. Next are shopping plans in the week before Thanksgiving Day (39%), Christmas Eve (25%), Small Business Saturday (22%), Thanksgiving Day (17%) and after Christmas (16%). Almost one in five (19%) say they do not plan to buy Christmas gifts in stores this season.

In RetailNext’s first “Fireside Rants” webinar, Ideas Manager Lauren Bitar said that the first promotions and in-store decorating made it look like Black Friday was before Halloween this year. However, there are still many shopping days to prepare, both in-store and online. Among traditional retailers, Bitar said recent traffic has been “pretty much neck and neck” for indoor and outdoor malls.

“Stores in indoor malls grew by around 30% [compared] until 2020, with an increase of around 28% outdoors, ”she said. “As much as we want to make sure the interior spaces are safe, I think it’s encouraging that shoppers aren’t necessarily turning away just because the stores are in a mall. The demand concerns all types of stores.

To continue fostering relationships with their buyers, stores must also be transparent about any concerns that may arise regarding stockouts or shipping delays, Bitar said.

“My recommendation is to send emails with what you think your deadlines will be for your clients,” she said. Also, send reminder emails like: ‘We are approaching this deadline’ or ‘You missed this shipping deadline so that you can take advantage of online purchase, in-store pickup or online. street edge. And if a buyer is in a store and something isn’t in stock, referring them to another of your stores is a great way to save a sale and have a great experience. All of these things are really useful just to be transparent. And they allow you to tell your client, “I’m going to be where you want to be. “

Consumers who give gifts say they plan to make their purchases earlier this year due to concerns about both delivery times (13%) and product availability (13%), according to To watch™ data. Almost half of all consumers (48%) say they are “a little concerned” about shipping issues, 23% say they are “very concerned” while 29% say they are not at all. concerned.

A new study from Avery Dennison and GWI, the audience analysis company, has found that to remain relevant in the post-COVID environment, fashion retailers must embrace omnichannel or become obsolete. The survey found that more than 90% of fashion shoppers in the US, UK, France, Germany and China want technology solutions to improve their retail experience. Additionally, more than three-quarters of fashion shoppers want retailers to offer more in-store technology solutions, with self-checkout (32%), curbside pick-up (26%) and curbside pick-up at the top of the list. the compatibility of mobile payments (22%). Brands looking to connect with shoppers during the holidays should keep in mind that more than half of those surveyed said receiving a personalized offer on their phone would increase their likelihood of visiting a physical store. And 44% said digital experiences, like being able to scan a QR code for product information, would also improve their ability to shop in-store.

Jack Kleinhenz, NRF chief economist, says despite the challenges he is optimistic about the 2021 vacation.

“With the prospect that consumers are looking to shop early, inventory can be reduced sooner and shortages can develop in the final weeks of the shopping season,” Kleinhenz said. “However, if retailers can keep the merchandise on the shelves and the merchandise arrives before Christmas, it could be a great holiday sales season.”

Cotton Incorporated is a global resource for all things cotton. The research and promotion organization continues its nearly 50-year commitment to providing expertise and information on all aspects of the global cotton supply chain: from dirt to shirts and beyond. Additional relevant information can be found at

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Bed on Water is the mysterious fashion label to watch

Photo: Courtesy of Bed on Water

When the time came for New York designer Shanel Campbell to photograph her new Bed on Water collection last year, she was faced with limited options. Due to the pandemic, she couldn’t have that many people on set, so she resorted to hairstyling of her clothes on mannequins instead of the traditional models – a “scary” choice, she admits, but which ended up being a lot more intentional than she was. first imagined. “[The mannequins] referring to this idea of ​​the “ideal fashion body,” says Campbell. “I’m someone who’s always struggled with body dysmorphia and I’ve always been like, ‘Oh, you to wish you looked like that supermodel. ‘”She saw a clever irony in the display of her clothes, which she envisions for all body types, on a form that has traditionally perpetuated a narrow view of beauty.

Seeing Campbell’s energetic and striking pink ruffle dresses and cutout dresses printed on lifeless bodies indeed gave an eerie end result. And in a way, that mysterious vibe of its new collection – which fuses elements of Afrofuturism and clubwear – is just as enigmatic as the brand itself. On their Instagram page, the brand rarely posts content, but its silver-print bras and skirts are currently sold on the Gucci Vault, the brand’s online concept store featuring emerging designers and vintage Gucci pieces, and have been worn by celebrities such as Tracee Ellis. Ross, Issa Rae and Solange. Campbell, a Bronx native and a Parsons graduate, admits to deliberately keeping a low profile. Like her models, she prefers to remain faceless, letting her clothes speak for themselves. “I’m a super private person and I’m not really a social media person,” she says.

Photo: Courtesy of Bed on Water
Photo: Courtesy of Bed on Water

Campbell has only released two official collections so far, but each has shown extreme promise and a glimpse into Campbell’s creative spirit. Her first collection debuted during New York Fashion Week in 2018 (the line was then called Shanel). “My first collection was very witchy; it was all red, and even a little costumed, ”says Campbell, who showed off sculptural gowns and bright crimson partings. His second collection, now under the name Bed of Water, is decidedly more vampy. She was drawn to a creepy and glam aesthetic for the line’s designs, which include velvety corsets and abstract-print dresses. “Being an October baby, I love Halloween and the spooky season, ”says Campbell. “I want to be the designer who just takes control of October, but making really hot clothes, not costumes.”

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Proudly South African, fashion label HUGIO is launching an online boutique showcasing a collection of Christmas-themed sleepwear and loungewear for the holiday season, while the great South African actress Fundi Zwane becomes the one of its first ambassadors | AFN News

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Proudly South African South African fashion label HUGIO is launching an online boutique showcasing a collection of Christmas-themed sleepwear and loungewear for the holiday season – while the great South African actress Fundi Zwane becomes one of its first ambassadors

Posted on November 16, 2021

A new brand of sleepwear and loungewear proudly made in South Africa, HUGIO, launched today, with its online store, just in time to celebrate the upcoming Christmas season.

The Durban-based fashion brand has launched its first collection of Christmas pajamas on sale – aimed at keeping the whole family comfortable this holiday season.

The exclusive collection of sleepwear and loungewear covers all the essentials, from baby clothes to pajamas for men and women, and is fast becoming a holiday favorite, while celebrating Christmas with your loved ones.

One of SA’s famous actresses and entrepreneurs, Fundi Zwane, signed on to become one of by HUGIO first ambassadors.

The 36-year-old Port Shepstone-born actress and producer, who currently stars in the SABC1 series Skeem Saam, says she is “excited to celebrate Christmas in style” in December.

“I love how comfortable and idyllic the collection is. Christmas is an important time for me to spend with my loved ones and this year I will be able to do it feeling and being at my best in HUGIO ”, shares Fundi.

HUGIO was developed for the market by Durban-born entrepreneur Chanayé Pillay (30) from Sibaya, who was exposed to the garment and textile manufacturing industry from an early age.

Born into a family of industry tycoons to take on her role as Business Development Manager at a leading South African clothing manufacturer, Chanayé’s love for fabric began when she and her younger brother jumped on bales of fabric in their family warehouse.

“As I grew up, a love developed by seeing and understanding the process by which love, when hopped onto the fabric, was transformed into clothing,” she says.

After studying business management, Chanayé cemented herself in the industry solely through her passion and love for the industry and not through technical training in the discipline. She has always been intrigued by how magazines like Vogue have shaped the fashion industry and given a voice to designers. This led Chanayé to take the Vogue Intensive Summer Course at Condé Nast College of Fashion & Design in London in 2015.

After working in the industry for so long and with a deep respect and appreciation for the right clothes, coupled with something unique to offer, a fashion brand has always been close to its heart. Thus, HUGIO was born.

She says the collection was inspired by her family Christmases, paired with an underlying tone of nostalgia and warmth.

“The accents of the poinsettia collection pay homage to my mother’s deep love for flowers, especially the poinsettia flower which brings the Christmas season every year. Music has been the foundation of every Christmas party held in our family. Arousing feelings of joy, pleasure and festivities, hence the playful nature of design in the collections ”, shares Chanayé.

She adds: “My grandmother’s infamous Christmas pudding was a much anticipated treat every year, especially since it brought everyone together, to lend a hand or to lick the dough off a spoon, d ‘where the cooking aspect of our launch pays homage to unity. of family. Every aspect and detail of the collection has been carefully and meticulously inspired and curated by the driving force behind quality, to which I pay homage to my father.

HUGIO aims to grow and become a household name that is synonymous with leaving an imprint of comfort and quality – one hug in one. According to Chanayé, the brand’s slogan doesn’t necessarily mean a tight fit, but rather the feeling of comfort you get after receiving a hug.

“For a time like this” – amid the mania of the pandemic, I couldn’t think of a more appropriate way to bring warmth, love and unity into homes, by especially where our traditional sense of celebration is skewed. Hence the launch of a range of matching family Christmas pajamas.

Recently married, Chanayé tried to get some matching Christmas summer pajamas last year and to her dismay she couldn’t get any. This led to one of the driving forces behind the launch of this Christmas collection.

So what makes HUGIO so special for customers to wear this holiday season?

“This collection was made with a lot of love, a great deal of detail and thoughtfulness.

We’ve taken into account that we’re not celebrating the wintry cinematic Christmases we witnessed growing up, but rather a very sunny South African Christmas. Therefore, our aim was to provide a range of locally sourced and locally made summer pajamas. Topped with specialty softening washes on our fabrics to elevate your comfort level.

For Chanayé, launching this collection was “a dream come true” – despite the challenges of a global pandemic and all the obstacles it took to achieve his dream.

“One of my prayers, regarding this mark that has always been engraved in my heart, has been – God send me people to help me do the things that I cannot do and to help to make the dream come true and He did just that. Over the year He sent me the right people, and it was not just a testament but a collaboration of many hearts. I give all the glory to Jesus.

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Government rejects plans for 305-meter Tulip tower in London | London

The controversial plans to build a 305-meter-high tower in the City of London have been rejected by the government.

The surprise decision, announced by the Department of Grading, Housing and Communities, ends a long saga of conflicting decisions over the fate of the planned tourist attraction – designed by Foster + Partners and called Tulip – at 20 Bury Street in London. financial district.

Ministers cited the impact it would have on the Tower of London and “the highly unsustainable concept of using large amounts of reinforced concrete for the foundations and the elevator shaft” as reasons for rejecting the project. and called it a “melee of architectural ideas”. ”.

Had it been built, it would have become the tallest tower in the City and the second tallest in London, barely five meters shorter than the Shard across the river. Its striking design included a 12-story glass dome atop a concrete pole, with observation decks open to the public, bars and restaurants, as well as slides and glass decks inside.

The decision was made by Housing Minister Christopher Pincher on behalf of Secretary of State Michael Gove and followed the recommendation of Planning Inspector David Nicholson to reject the project, following an investigation public held last November. Gove’s predecessor Robert Jenrick was due to make the final decision on the tower in September but was removed from his post.

“The Tulip proposals breathe extremes,” Nicholson wrote in his report. “The exquisite details and exquisite presentation are quite exceptional for this stage of any project. Conversely, the purpose, form, materials and location chosen resulted in a design that would cause considerable prejudice to the significance of the Tower of London, as well as other designated heritage assets.

“It would do this for the gains that a new tourist attraction would bring to the economy, tourism and education, which are relatively small compared to the city as a whole and other arrangements nearby.” Regarding sustainability, Nicholson noted that the building would not be carbon neutral.

The news was well received by Historic England. Its managing director, Duncan Wilson, said: “We have long believed that the ‘Tulip’ would be visually intrusive and highly incongruous from the Tower’s key vantage points, hampering the experience of visiting the site for millions of tourists and Londoners. ”London City Airport had also raised concerns about the impact on its radar system.

Plans for the construction of the skyscraper right next to the Gherkin, also designed by Foster + Partners, were submitted in 2018 by Brazilian banking dynasty Safra Group. Led by Brazil’s richest man Joseph Safra, the company bought the Gherkin site for £ 726million in 2014.

The tower was initially approved by the City of London Corporation in the spring of 2019, but the Mayor of London, Sadiq Khan, rejected the plans a few months later, saying it would result in “very limited public benefit” and rejecting the design ” insufficient “quality” and the resulting “damage to the London skyline”.

A call was made by the developer, Bury Street Properties, backed by Safra Group, followed by a public inquiry in which Bury Street Properties argued that the building would give the capital a much needed boost following the pandemic.

The developer said Thursday: “We are disappointed with the UK government’s decision to deny the building permit for the tulip. In our opinion, this project represented a unique opportunity to reaffirm London’s reputation as a world leader in the fields of architecture, culture, education and tourism.

Lydia O’Hagan, partner at London law firm Charles Russell Speechlys, said: “Gove’s decision may be a sign of tougher times ahead for tall buildings. Navigating high rise buildings through the planning system is likely to become increasingly difficult with the recent adoption of the New London Plan and upcoming taxes for developers. “

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Green Giant® Offers Bold Thanksgiving Fashion With Ugly Casserole Sweater Gift

From today until November 17, consumers can enter to win a free ugly Thanksgiving sweater from the Green Giant brand by visiting Winners will be randomly selected to win one of three stylish casserole designs, including green bean casserole and corn casserole themes. No purchase is necessary. For a full list of official rules and for more information, please visit

Green Giant Vegetables have been a staple casserole ingredient in American households for generations and for Thanksgiving we wanted to put beloved vegetarian side dishes center stage, ”said Jordan Greenberg, executive vice president and general manager. sales representative of B&G Foods. “We are literally giving Americans the opportunity to wear their love of the casserole dish on their sleeves and use this opportune moment, together at the table, to support the important work being done by No Kid Hungry.”

Departure November 18 to November 25, a vegetable casserole or Thanksgiving table scenes shared by consumers on social media via Thanksgiving using #PasstheCasserole and tagging @GreenGiant will result in a $ 1 donation by the Green Giant brand to No Kid Hungry with a minimum total donation of $ 25,000 and a maximum total donation of $ 50,000. To learn more about No Kid Hungry, please visit

How to participate to the contest
Enter for a chance to win the Green Giant raffle by visiting and follow the on-screen instructions to complete and submit an official entry. No purchase is necessary. A purchase will not increase anyone’s chances of winning. Legal residents of the 50 U.S. states and District of Colombia who are 18 years of age or older are eligible to participate. Limit of one (1) entry per participant. The competition starts on 11/10/21 and ends on 11/17/21. Winners will be notified by November 20.

About B&G Foods
Situated at Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high quality branded frozen and shelf-stable foods through United States, Canada and Porto Rico. With B&G Foods’ diverse portfolio of over 50 brands you know and love, including Back to nature, B&G, B&M, Bear Creek, Cream of wheat, Crisco, Hyphen, Green Giant, Las Palmas, Sweat, Mom mary, Maple Farms, New York style, Ortega, Polaner, Spice Islands and Victoria, There is something for every taste. For more information on B&G Foods and its brands, please visit

About No Kid Hungry
No child should go hungry in America. But as a result of the coronavirus pandemic, 1 in 6 children could face hunger. No Kid Hungry works to end childhood hunger by helping to launch and improve programs that give all children the healthy food they need to thrive. It is a problem that we know how to solve. No Kid Hungry is a campaign by Share Our Strength, an organization committed to ending hunger and poverty.

Media contact:
Lisa Marcellari
Gillian Small PR
[email protected]

SOURCE Green Giant

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