Fashion brand

Fashion brand

Lady Amelia Windsor joins Mary Charteris at London launch party

Beautiful flowering! Lady Amelia Windsor dons a floral suit and knitted top as she joins company DJ Mary Charteris at a party for fashion label Penelope Chilvers

  • Amelia Windsor, 26, attended a party at Penelope Chilvers’ London store this evening
  • Joined Lady Mary Charteris and Gemma Chilvers at a posh event in Mayfair
  • Bohemian style trouser suit with floral pattern and green sweater
  • She is the granddaughter of Edward the Duke of Kent, a first cousin of the Queen

Lady Amelia Windsor showed off her bohemian chic style as she donned a floral trouser suit at a launch party in London tonight.

The society beauty opted for the relaxed print suit paired with a green knit jumper as she attended a chic event at the Penelope Chilvers store in London.

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a fashion designer for the British fashion label, founded by her sister Jemma in 2004.

The fashion house is a favorite of the Duchess of Cambridge, who has worn the brand for years and recently donned a pair of the brand’s boots during an engagement in County Durham.

Lady Amelia Windsor showed off her bohemian-chic style as she donned a floral trouser suit at a launch party in London this evening

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a <a class=fashion designer for the British fashion label, founded by her sister Jemma in 2004.” class=”blkBorder img-share” style=”max-width:100%” />

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a fashion designer for the British fashion label, founded by her sister Jemma in 2004.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top.

She teamed the look with a delicate gold necklace and donned fresh makeup while wearing her blonde tresses loose around her shoulders.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

The 35-year-old rocked a pale pink streak in her blonde locks, pairing the look with a pair of black floral boat shoes, before treating guests to a DJ set.

Model Lady Mary Charteris treated guests at the chic London fashion launch to a DJ set

Model Lady Mary Charteris treated guests at the chic London fashion launch to a DJ set

The 35-year-old donned a pale pink streak in her blonde locks and teamed the look with a pair of black floral boat shoes

The 35-year-old donned a pale pink streak in her blonde locks and teamed the look with a pair of black floral boat shoes

Last month, Amelia, who signed to Storm Models, was unveiled as Tatler magazine’s latest cover star.

The University of Edinburgh graduate is an editor for the publication and has previously appeared in the society’s Bible pages.

In the past, she has also modeled for Dolce & Gabbana and designed her own line of accessories in collaboration with Penelope Chilvers.

The socialite first rose to prominence at the Queen’s 90th birthday party in 2016 and has since been a regular at London Fashion Week and the British Fashion Awards.

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top

She is the daughter of George Windsor, Earl of St Andrews, and the granddaughter of Edward the Duke of Kent, the Queen’s first cousin.

Amelia often wins accolades for her taste in fashion and regularly posts her style tips on her Instagram page, where she has nearly 100,000 followers.

She has collaborated with luxury brands, including fine jewelry specialist Alice van Cal, while championing environmental causes such as the prevention of microplastic pollution.

Explaining why Instagram is her favorite social media platform, Amelia said, “It allows everyone to be creative and imaginative.

“I also love that we can share all the beautiful and meaningful things we see and hear in the world. I find it so inspiring and uplifting.


read more
Fashion brand

Snapchat co-founder pays off college debt for LA grads

Yaritza Velazquez-Medina took a major turn in her career when she decided to quit her job as a crisis counselor in 2018 to pursue her artistic passions. She enrolled at the Otis College of Art and Design in Los Angeles to become a graphic designer — even though she racked up around $70,000 in college debt to do so.

But after crossing the stage on Sunday to receive her diploma during the opening ceremonies, she and 284 other graduates from the Class of 2022 received startling news: their college debt would be fully repaid thanks to the largest donation in the century-old history of school through Snapchat. co-founder Evan Spiegel and his wife, Miranda Kerr, founder of beauty company Kora.

Charles Hirschhorn, chairman of Otis, made the announcement during the opening ceremony at the Westin Los Angeles Airport Hotel, prompting gasps and cheers from the audience. Some graduates hugged, cried and jumped for joy.

“I’m speechless,” Velazquez-Medina said, tears streaming from her eyes.

Spiegel – whose creation of the popular instant messaging app with two former Stanford University classmates made him the world’s youngest billionaire in 2015 – took summer school at Otis in high school.

“It changed my life and made me feel at home,” Spiegel told the promotion. “I felt pushed and challenged growing up surrounded by super talented artists and designers, and we were all in this together.”

Spiegel and Kerr are the founders of the Spiegel Family Fund. They said in a statement that the college is “an extraordinary institution that encourages young creatives to find their artistic voice and thrive in a variety of industries and careers.

“It is a privilege for our family to give back and support the Class of 2022, and we hope this gift will empower the graduates to pursue their passions, contribute to the world, and inspire humanity for years to come. “

The donation comes as student loan debt has soared in recent decades, due to rising costs of college education and dwindling public funding to cover them. More than 43 million Americans owe the federal government $1.6 trillion — an average of $37,000 per person — which is the largest share of consumer debt in the United States after mortgages.

In California alone, 3.8 million residents owe $141.8 billion, the largest share of any state. Those who struggle the most with crippling debt are disproportionately low-income and underrepresented minority students and the first members of their families to attend college.

The financial burden hurts mental health, delays marriages, prevents homeownership and discourages new businesses, researchers have found. Widespread effects intensify pressure on Biden administration to craft student debt relief plan; one proposal under consideration is the federal cancellation of at least $10,000 of debt for people earning less than $125,000 a year.

The crisis has also prompted some donors to pay off student loan debt. In 2019, billionaire Robert Smith made national headlines when he announced he would cover the loan debt of the entire Morehouse College class by donating $34 million to the historically men’s school. black from Atlanta.

Hirschhorn did not reveal the size of the Spiegel family donation, but said it exceeded the college’s previous largest donation of $10 million. Spiegel and Kerr offered their historic gift after Hirschhorn told them the college wanted to award the couple honorary degrees and invited them this year as rookie speakers. The couple was not available for an interview.

“My reaction was euphoria,” Hirschhorn said. “Student debt weighs heavily on our diverse and talented graduates. We hope this donation will bring them much-needed relief and allow them to pursue their aspirations and careers, further this generosity, and become the next leaders of our community.

The private, nonprofit college, established in 1918 as the first professional art school in Los Angeles, educates about 1,200 students – 77% identifying as non-white and 30% as the first in their families to attend the ‘university. Diversity enriches the school’s creative output, with student creations featuring Black, Japanese, Persian, Mexican American and other cultural inspirations.

Annual tuition is $49,110 for 2022-23, and 92% of students receive financial aid. The median total federal debt after graduation is $27,000, according to the US Department of Education.

Hirschhorn said 90% of graduates find employment in their field of study within six months of graduation and earn an average entry salary of around $50,000. The college offers programs in communication arts, digital media, environmental design, fashion design, fine arts, product design, and toy design. According to its annual report on California’s creative economy, the sectors directly employed nearly 1.4 million people and produced $687 billion in gross regional product in 2020, nearly a quarter of California’s output. State.

Farhan Fallahifiroozi graduate couldn’t believe the news on Sunday that his student debt had been paid off.

“All that, really? he asked, still trying to absorb the shock.

Fallahifiroozi emigrated with his family from Iran in 2015 to find better opportunities that he said were not available to them as members of the Baha’i minority. They landed in Texas, where he discovered a passion for fashion design in high school and took out over $60,000 in student loans to fund his four-year program at Otis.

The family flew in for his graduation. “My mother was crying,” he said. “They were so worried about me.”

“I had so much debt. If it’s all really gone, it gives me so much head start.

Even without the gift, he said the investment was worth it. He found rigorous academic programs, caring mentors and industry connections – an internship at Abercrombie and Fitch, for example, and work on school projects with mentor Trish Summerville, the costume designer known for her Hollywood work on “Mank”, “The Hunger Games: Catching”. Fire” and “The Girl with the Dragon Tattoo”. He accepted a job offer in his main area of ​​interest, bridal design.

For Velazquez-Medina, the Spiegel family’s donation is a lifeline. Her $70,000 student loan debt isn’t something her working-class parents, who emigrated from Mexico, could help pay off, but she saw it as a worthwhile investment for herself and her passion for giving a creative voice to marginalized communities through design. Her school projects include a visual book on Spanglish and creative women. She lined up a paid internship with the libertine fashion brand in Hollywood.

“I’m so grateful and so happy,” she said of the gift. She and her friends talked about what the future holds.

“For many of us, because of the pandemic, it’s hard to find a job,” she said. “It’s such a relief. It’s a weight on your shoulders.

Hope Mackey, who grew up in Las Vegas, always loved art – “I was that person who doodled in notebooks during math class,” they said. Mackey fell in love with Otis after visiting the school’s toy design floor during a college tour of California, but was nervous about the financial prospects of a career in the field, especially with the debt five-figure student loan amount needed to complete the program.

“I immediately burst into tears,” Mackey said upon hearing the news on Sunday. “It’s crazy. I can’t believe this is actually happening.

Now free of student debt, Mackey is excited to start a job at Mattel Inc. The graduate, who identifies as queer/trans, will work in the Barbie family division and dreams of developing non-binary dolls.

“I want every child to feel represented,” Mackey said.

read more
Fashion brand

Fashion designer mum responds to claims she turned her baby into a ‘thug’

A mum who was slammed for covering her baby in temporary tattoos has hit back at those who called her a ‘bad mum’.

Shamekia Morris from Florida, US, said the backlash against her applying for transfers to her son Treylin when he was six months old “has been horrendous”.

The fashion designer had posted photos of her baby on social media along with images of his new tattoos, where she said she loved the eye-catching effect the temporary transfers had on him.

Unfortunately, not everyone has been a fan of her decisions, and many people have tuned in to accuse her of being a bad mother.

Internet critics accused Morris of “raising him in prison” and told him that his son would “be shot in the streets” if he spent his life covered in tattoos.

Addressing the love does not judge show, Morris opened up about the abuse she suffered and urged those who accused her of turning her baby into a “thug” to be more understanding.

She said: “The backlash has been awful. It hurts me because I know I’m not a bad mother and people call me all kinds of names. It’s crazy.

“If you judge someone on a 30-second video on social media, that’s your business, but what you say or think about someone won’t determine who they will be in the future.

published at3 months ago

“To the people who judge me, I don’t care because it’s a lifestyle that we enjoy.”

Morris’ family were among those who initially opposed the decision as they were against the tattoos, but have since come to support her when they saw “it turned out to be a positive thing”.

She is grateful for her family’s support and tries not to take the abuse to heart as she and her son appreciate that he has temporary tattoos, which she says “the kids really love”.

Also, the tattoos are just transfers that fade over time, so it’s not like they were a regular part of his life until he was old enough to decide what he wanted. wanna.

The family hopes a positive impact on social media will help give baby Treylin a brighter future, with his mother providing regular Instagram updates on her son’s fashions and his TikTok account amassing over 300,000 followers.

read more
Fashion brand

Metaverse Fashion and the Future – WWD

Mishi McDuff has turned luxury metaverse fashion into a thriving business. And it all started with needing something to wear to meet her husband now… in the metaverse.

It was Second Life (an online game), to be exact, that spawned Blueberry Entertainment – ​​which has sold over 20 million units of virtual clothing since its launch in 2012, recently released heels of a partnership with designer Jonathan Simkhai for Fashion Week, and Friday launched a collaboration to do a “high-caliber fashion drop on Roblox” in partnership with the Broadway show “Dear Evan Hansen.” A virtual version of the iconic blue striped polo shirt will be available for sale on the popular online platform and the physical garments will be rolled out at Bloomingdale’s.

Before founding Blueberry, which she leads as CEO, McDuff, now 32, suffered from an IRL scenario that many can relate to: outfit envy. Even though she was at a virtual concert in Second Life.

“I really felt out of place because my avatar was a new starter avatar and everyone looked fantastic. There were fairies, there were models, and I was in my costume. basic departure,” she said. A virtually tattooed avatar caught her eye, she snuck into her DMs first, and they spent the rest of the night talking. “I was determined to make my avatar look cute the next time I see it. I already had some knowledge of Photoshop and 3D software, so I literally stayed up until morning making myself a cute dress and would like to report that it worked – this guy is now my husband.

The dress – pink with polka dots – also caught the eye of others at the upcoming concert, with attendees asking if they could buy it.

“That’s when I realized, OK, there’s an opportunity here,” she said. “Self-expression in any social setting is just as important as your self-expression in real life, because it’s always the real connections you make or the little crushes you have or the friends you hang around. It’s the same motivation behind it.

Blueberry earned $60,000 selling virtual clothing in its first year ten years ago and two years later that figure had grown to over $1 million – and that was then.

Now, McDuff is taking on projects like linking up with Simkhai to turn pieces from its fall 2022 collection into virtual versions for avatars to wear. And after launching its digital wearables on Second Life, Roblox, and iChat, Blueberry is planning an AR wearables release with Snapchat to bridge the gap between those who play video games and those who don’t, but may still want expressions. virtual images of themselves for Snapchat, TikTok or Instagram.

Here, WWD brings its “10 Questions With” interview series to McDuff to find out what her decidedly more stylish avatar is wearing now, what fashion still needs to figure out about metaverse fashion, and who could be the world’s next “Chanel.” virtual.

1. So tell us, what is your avatar wearing right now?

Mishi McDuff: She’s wearing ripped jeans and she’s wearing a button-up top, kind of like business casual. And then I have almost exactly the same hair I did for my avatar trying to replicate my real life but… skinnier. You can be anything in the metaverse.

But I want to say something about it that’s really cool. One of my top selling items is actually a collaboration I did with another designer, which is Stretch Marks. The fact that something we can be so insecure about in real life can be so celebrated – that people feel so comfortable expressing themselves and using it almost as a way to feel at home. comfortable with their body is actually very powerful. Now, I’m not a psychologist, but it’s empowering as a woman to see other women embrace those things that are described as a flaw and really make it part of their self-expression, even in the metaverse.

2. What would your fashion industry look like in the fantasy metaverse? (What would be different? What would be better?)

MM: I think the only thing I would really focus on would be making the high fashion experience accessible to a wider audience. I am Turkish, I was born and raised in Turkey and I am passionate about fashion. Someone like me may never have seen a New York Fashion Week show, but I can see it in the metaverse. I would love more inclusive fashion events in the metaverse and making pricing accessible. So maybe a Balenciaga bag is out of reach for the price, but a virtual Balenciaga item is within reach. And you still get that same satisfaction, you still show it to your friends. It’s always being part of the creators and the brands, a feeling of belonging, if that makes sense.

I would certainly create an experience for fashion where it’s still high-end, it’s still just as well thought out and produced, but it’s accessible to everyone.

Fashion Week in collaboration with designer Jonathan Simkhai” data-lazy-srcset=” 5000w,,87 150w,,174 300w,,150 260w” data-lazy-sizes=”(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px” height=”595″ width=”1024″/>

McDuff and Blueberry Entertainment hosted a Metaverse Fashion Week in collaboration with designer Jonathan Simkhai.
Courtesy of Blueberry Entertainment

3. What was Jonathan Simkhai’s experience like? And what does this partnership, and Metaverse Fashion Weeks more broadly, mean for fashion?

MM: I mean, we’re all still learning how the fusion of real fashion and digital fashion works. It was such an amazing experience. First of all, Jonathan Simkhai was the easiest person to work with and he’s obviously incredibly talented and I learned a lot about how a real designer looks at how something fits, even on an avatar. And sometimes the little details that we add are actually a representation of something wrong, like how it’s falling. It was an amazing crash course in itself and I learned a lot. And hopefully I was able to give it the same input on how digital native players appreciate that worn-in look, that extra realism that it adds.

4. Can you tell us more about the “Dear Evan Hansen” collaboration?

MM: We’re teaming up with the Tony Award-winning Broadway show to do a high-caliber fashion drop on Roblox… It’s for such a good cause, too. We donate all proceeds to the charity Child Mind [Institute, a nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders], 100% of the profits go there. And what’s cool is that physical merchandise will be carried by every Bloomingdale’s location, and we’re responsible for digital distribution and I’m thrilled about that.

Blueberry Entertainment dropped a "Dear Evan Hansen" Polo in Roblox

Blueberry Entertainment released a “Dear Evan Hansen” polo shirt in Roblox and the IRL version at Bloomingdale’s.
Courtesy of Blueberry Entertainment

5. How do you explain the metaverse and what you do to elders in your family?

MM: You should have seen their faces when 10 years ago I said, “I quit my job at Sony because I make virtual clothes. And that’s exactly how I describe it: we make wearables for avatars.

My family was, after their first “what are you doing?” reaction, they were actually very supportive; they thought it was cool.

6. What do you think the fashion industry still doesn’t understand about the metaverse?

MM: Fashion in the metaverse, where there are so many digital designers, trends move very fast. It’s as if a week in the metaverse equals an entire month in real life. It just goes faster and I think releasing a collection and then leaving it alone just isn’t the most effective way to reach that audience.

We’re selling an experience, we’re building a community, and selling that fashion item isn’t just about making a great item, it’s actually building a community around it and listening to their feedback or co-creating with them. We will post a work in progress and get their feedback and edit it as we go before we post it. So I think there’s a bit of a disconnect between building a native digital community and brands, which is why I think it’s such a win-win for physical brands to collaborate with digital brands who have already built this community and can provide live operations to this community and keep them engaged and make them feel part of this whole experience.

7. Since you can make them, do you still buy digital clothes? And did it impact how much you buy IRL?

MM: I do it. I totally shop. I buy too much in real life, I buy too much in the virtual world. Certainly more economical to shop virtually.

[Buying other designers’ virtual clothes is] a whole other thing is like another artist’s take. I make very casual clothes like Forever 21 and then, for example, there’s a designer friend of mine who makes these outfits that you would see on Revolve. And there’s another friend of mine, her style is more Love & Lemons. And it’s just fun to find out their idea of ​​fashion and their style, sometimes just mix and match.

8. What would you like to have more time for?

MM: Explore further metaverses to come. I know there are a lot of really cool projects coming out and we want to be on every platform possible. So right now what I want and what I’m working towards is having the capacity and the size of the team to be able to do that.

9. Who is your hero?

MM: My mother. First of all, even my love for dress comes from her – she’s the most stylish person I know. She’s also an entrepreneur and she definitely showed me everything I know about work ethic and even just showing up or just being in the moment and having fun with it.

10. What is your vision for fashion in the Metaverse next year?

MM: I think we’ll see more and more digital native designers become really popular, like your 13-year-old daughter being the Chanel of their community – I think we’ll see a lot of that. And I think there will be a lot more brand collaborations, more educated high production. Everyone is just trying different things right now and learning what the capabilities are and how can we do things better and what people really appreciate and feel. I think this year and next year we are going to see more and more high caliber, better and more engaging fashion events. And I’m sure they will be collaborating with these digital native designers.


What exactly is the metaverse? The simplest explanation of what this means for fashion

read more
Fashion brand

You’ll be living in the brand founded by publisher Alice Pearl all summer

Co-founded by our own ShopBAZAAR editor Jessica Rawls and husband Barry Gosnell, emerging label Alice Pearl is a love letter to all generations who have spent the summer in toweling. Thoughtfully designed and consciously crafted, these vintage-inspired sets and jumpsuits will tap into your nostalgia. From inspirations to sustainability, discover the trending brand.

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York.

Tell us about the beginnings of Alice Pearl.

Alice Pearl was born in 2021 within the walls of our Brooklyn apartment. A passion project of pandemic and maternity leave rooted in nostalgia. Alice Pearl is a fusion of my grandmothers’ first names and the line is a tribute to them and the towel they wore when I was a child. Launching a brand during a pandemic was nothing short of a labor of love! All of the meetings and fittings were done over Zoom, throwing us more than a few curveballs. But we learned along the way and adapted to this new way of working.

Brand philosophy?

Alice Pearl was created to inspire nostalgic summers wrapped in organic terry towels. While keeping sustainable practices at our core, we aim to create comfortable pieces with timeless shapes that transition seamlessly from home, to the beach and beyond.

How is sustainable development part of the brand’s DNA?

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York. Centered around a capsule of raised terrycloth pieces, we design our garments to withstand the fickle nature of fashion, and produce them in thoughtful small batches.

Alice Pearl

Our packaging is kept to a minimum and made with 100% recycled and recyclable materials. We even take an eco-friendly approach to our hang tags by using plantable seed paper! Since the feel of our fabric is just as important as its impact on the planet, we use a blend of organic cotton and recycled polyester, both sourced from a family-run textile company in Los Angeles. Recycled polyester is made from post-consumer water bottles and keeps plastic waste out of our landfills and oceans.

We make intentional decisions when it comes to the little details of our garments – from using recycled yarn for labels to recycled paper for buttons – so you can look great in our clothes and feel just as good in them. wearing them.

alice pearl look

Alice Pearl

What does a day in the life of Jessica Rawls look like?

BUSY! My day usually starts whenever our 1 year old decides! Taking care of her and dedicating hours to my editorial work as a Senior Fashion Editor at ShopBAZAAR keeps me on my toes. In the evening, when my husband is home, we put the baby to sleep, get out a bottle of wine and work on the brand together. Our days are busy, but our cup is so full of doing the things we love!

Jessica Rawls with Alice Pearl
Co-founder Jessica Rawls with her daughter Alice Pearl.

Alice Pearl

Your favorite way to decompress?

I’m so excited for the warm weather around the corner! There is so much to see and do in Brooklyn! We love spending time exploring the different neighborhoods and now we can take our daughter to the playgrounds in Brooklyn Bridge Park, take the F train to Coney Island for a day trip and experience the city through her eyes.

Style tips for wearing your favorite pieces?

Lately I’ve been splitting the matching sets and wearing them separately. I wore the weekend shirt with my favorite carpenter jeans – I’m continuing the Y2K trend right now with what I already own! I paired the weekend shorts with a white button-up borrowed from my hubby’s closet that is perfectly oversized. This summer, I can’t wait to go up a size in the shirt to wear as a beach cover-up during my travels!

alice pearl look

Alice Pearl

Words that describe Alice Pearl’s client?

Classic, comfortable, conscious and unique.


This content is created and maintained by a third party, and uploaded to this page to help users provide their email addresses. You may be able to find more information about this and similar content on

read more
Fashion brand

Everything you need to know about: Nick Vervoort’s Nukus

Nick Vervoort’s Nukus (formerly simply known as Nukus) is a Dutch women’s brand for women of all ages. It was founded by Nick Vervoort in 2017. In the same year, the entrepreneur presented the first Nukus collection at the Amsterdam fashion fair Modefabriek. Nukus by Nick Vervoort loves to make you shine! The brand’s collections contain timeless and elegant items, and are made of high quality natural materials such as luxury fabrics.


Nick Vervoort first gained experience in women’s fashion for many years and realized his dream of launching his own clothing line five years ago with Nukus, later including a line of shoes. The founder has a clear vision. For example, his company cooperates with a sustainable factory in Portugal, which has already won several awards. Nukus releases a new collection eight times a year, with which Nick Vervoort always tries to outdo himself. Each collection contains good basics that can be combined in different ways.


Nick Vervoort has achieved steady brand growth since its inception. In 2018, the sales team was strengthened and Nukus expanded to a total collection. In 2019, the brand changed its name to Nukus by Nick Vervoort. That year, the brand also opened an ephemeral showroom in Amsterdam and entered into its first international partnerships with Belgium and Germany. Since 2020, Nukus’ products have also been available via its own online store.


Since Nick Vervoort founded the brand in 2017, he has managed to open 350 outlets, mainly in the Netherlands. According to fashion commerce website Textilia, the business has grown around thirty percent every year since 2017 in terms of revenue and customer numbers, even during the pandemic. By 2022, Nick Vervoort aims to gradually open more shop-in-shops. Through continued automation, Nukus by Nick Vervoort hopes to begin its international expansion through Germany and Belgium, and then to the rest of Europe.

read more
Fashion brand

These are the brands that responded to the threat of Roe v. wade

On Monday, the Met Gala was interrupted by the latest news from Politico. “Supreme Court Voted to Strike Down Abortion Rights, Says Draft Opinion,” the headline read. If Roe were overthrown, 26 states could quickly ban abortion, including 13 states with laws that could take effect immediately.

In the days that followed, a small group of brands responded.

For its part, Levi Strauss & Co. announced in a statement on Wednesday that it would reimburse any employee who had to travel for health services, including abortions, not available in the state in which they lived. “Given the stakes, business leaders must speak out and take action to protect the health and well-being of our employees. It means protecting reproductive rights,” he said. The full statement can be read here.

Ritual, which makes multivitamins among other supplements, released a statement on its LinkedIn page.

Below, find the brands that took to Instagram to make a statement – ​​a modern press release, of sorts.

Glossy will continue to report on how brands in the fashion, beauty and wellness spaces are responding in the weeks ahead.

read more
Fashion brand

Ammar Belal knows that there is no sustainable fashion without social justice

Ammar Belal knows that there is no sustainable fashion without social justice

by Rebecca Coughlan
|May 5, 2022

It wasn’t hard to spot designer Ammar Belal in bustling Chelsea Market where he runs a pop-up store for his clothing brand, ONE432. He sports a half-shaved, half-curly hairstyle and wears a Coca Cola red sweater with bright yellow lightning bolts on it. He looks like Ziggy Stardust.

Ammar Belal (right) wearing ONE432 clothing

“Have you seen our new patchwork jackets? he asks, almost before saying hello. “We had to save these scrap materials for almost two years to make them.” He then points to a rail on the back, “And here is my ‘David Bowie’ collection – I’m obsessed with him.”

“I’m so glad you got here,” he says between the folded up t-shirts, realigning a row of traditional South Asian clothing. jutti slippers and wipe off non-existent dust on a shelf. “You caught me just in time, I’m out of town tomorrow.”

The saleswoman lets out a knowing smile and I have the impression that this agitation before departure is routine.

Life is crazy for the Pakistani-born fashion designer. In addition to running ONE432the sustainable clothing brand and social enterprise he started with his brother, Belal is a teaching professor (or, in his own words, disruptive) at both the Parsons School of Design and the Sustainability Management Program from Columbia University.

Her passion for raising awareness of social and environmental issues in the fashion industry and many of their solutions is evident. In the ten minutes I spent in the store, Belal had already shared their brand story with three customers.

‘ONE432’ means ‘I love you too.’ For those too young to remember cellular devices that existed before smartphones, when you texted someone, the numeric abbreviation for saying “I love you too” on the keypad was “1432”. For Belal and his brother, it represents equality and reciprocity in the way they do business; if “I” do well, “you” do well too.

In effect, this means that 50% of the net profit from each unit sold is donated to the artisans who made it and used to sponsor a child’s education in Pakistan. Over the four years of the company’s operation, it generated $92,987.92 in revenue for the garment workers and 5,281 children were educated.

Beyond its focus on social issues, the brand sources materials from Pakistan whenever possible, as part of its ongoing drive to develop the country’s infrastructure.

The success of ONE432The radically ethical business model changes the hearts and minds of its most hardened skeptics. “I saw people who I thought would never even want to share a meal with me, come out and support us. It changed my view of everything we can do,” Belal says.

clothes and shoes in store

Photo courtesy of Ammar Belal

“They thought I was completely crazy. I tell you. And now I can proudly say that because we survived the pandemic. But I was called all kinds of condescending terms about not knowing the business, everything. I took so much bullshit, even people I love. They said it just couldn’t be done. And I was like, yeah, it can.

Some of the flack he took for launching a brand that is also a social enterprise may be due to the fact that Belal had spent the early part of his career pursuing fame and fortune as a designer of luxury clothing. for men in Pakistan.

Belal, however, thinks that was always meant to be his path. “In the 1980s, my father started one of the largest sportswear textile manufacturers in Pakistan,” he explains. “My earliest childhood memories? If you ask me what is the first thing I remember smelling,… I remember the smell of fresh cotton. I remember being three or four years old, running around the factory – around mountains and mountains of clothes and yarn and this fresh cotton.

But Belal isn’t content to just follow in his family’s footsteps. If he ever was, there was clearly a mindset shift along the way. ONE432 seems like a cultural reset; his opportunity to re-empower Pakistan’s garment industry after decades of exploitation and dumbing down trade.

“Nike, Target, Levi’s, JCPenney… All the big brands of the 80s and 90s were manufacturing in Pakistan before 9/11. And then a lot of things shifted to Bangladesh and China. [I saw] the impact of what he did on prices, what he did on the relationship between brands and factories. Brands and factories used to have long-term relationships and they became so fleeting because [fashion companies were] looking for the fastest and cheapest thing. Everything happened before my eyes. »

Having both grown up in “the system” of mass production and nurtured in the glamorous illusion of the world of haute couture, Belal now sees it as his responsibility to do better.

I ask Professor Belal if he thinks his business model is applicable to fashion companies of all sizes. He does.

“Look, I’m not saying everyone has to give away 50% of their profits. It’s quite aggressive. ONE432 is about showing people what is possible. It says “expect more”. If we, fully primed, can give that money away and have that level of transparency, so can other brands.

“Setting a good price so that it is attractive to consumers, I understand that. Everyone loves it very much. But there has to be a floor. There must be a minimum that cannot be exceeded. Where your efficiency doesn’t turn into exploitation, or where you wield power over a community that can’t bargain with you.

Belal thus advocates for a universal living wage, so that when big companies go looking for a place to manufacture their clothes, they get similar prices everywhere. “We say, ‘Look, you can’t go around the world looking for the best deal for yourself, exploiting the savings. In this way, the garment-producing countries have a chance.

I express my skepticism that fashion CEOs who grew up privileged in the Global North could ever think in these terms. Belal laughs.

“Yes, but I need a feeling of positivity when I wake up in the morning,” he jokes.

Having participated in the excess of mainstream fashion himself, he believes that if he could change the way he does business, so could anyone else.

“I had a belly full of every fashion faux pas you could think of,” Belal continues. “I come from a family that was part of [fast fashion], producing many top box brands. In my twenties, I did all kinds of cultural appropriations because I didn’t know any better. I exotified fashion. I started creating a luxury brand. I did everything.”

He continues, “The reason I think I’m quite effective as a teacher is because I tell people everything I’ve done to participate in the ‘system’. I completely drank the Kool-Aid.

In an industry that is notoriously lacking in accountability, Belal’s confession is refreshing.

“The reason I admit this is because it does the movement no good to shame people with their self-righteousness. So I say ‘Hey, I did everything and it left me feeling empty.’ Everyone’s on their way, but my job as an educator is to say, “Hey man, if this is where you’re headed, let me save you some time.”

Rebecca Coughlan is a graduate student in the MS in Sustainability Management program at Columbia University.

read more
Fashion brand

Meet the Forbes Under 30 Europe members transforming art and culture

From Spain’s youngest Michelin-starred chef to a founder who earns $1 million a year selling wine glasses designed to accentuate taste, this group of young people are making waves in fashion, art and design at across Europe.


when he was a baby, Khabane (Khaby) Lame moved from Senegal to Chivasso, Italy with his family in search of opportunities. Years later, Lame began his professional career working at a local factory. When the pandemic hit, he lost his job and didn’t know what to do. He took to TikTok, and his wordless videos poking fun at overly complicated life hacks, like this one about creating storage for a jar, quickly went viral. Today, he is the second most followed person on the social platform with 137 million followers. Couple his online fame with a major partnership with Hugo Boss earlier this year, and Lame was the obvious face of 2022. Forbes Under 30 European Art & Culture List.

Our list highlights the most promising young people in the arts and other creative industries like fashion, modeling and theater performance across Europe. When developing this list, we consider applicants’ backgrounds, spheres of influence, and financial success. We seek candidates from our open online nominations page, as well as recommendations from alumni under 30, trusted sources, and cultural and academic institutions. To be considered for this year’s list, all nominees had to be under the age of 30 as of May 3, 2022 and have never previously been nominated on a 30 Under 30 list.

The candidates were then evaluated by a jury made up of Anne-Sophie Pic, the most starred female chef in the world with nine stars for her restaurants in France and London; Guillaume (Saype) Legros, a French artist who creates monumental murals on grass and a former 2019 Under 30 Europe; and Amar Singh, alumnus of Under 30 Europe 2019 and founder of the Amar Singh Gallery, which specializes in the representation of overlooked female artists. Of those named to the final list, more than half are women and 50% identify as people of color.

While the other members of the Art & Culture 2022 list may not be household names like 22-year-old Lame, they are no less influential in their communities. Take a London-based Asian-American designer Chet Lo, which draws inspiration from the thorny durian fruit for its halters, bags, cardigans and apparel under its eponymous brand. Through his brightly colored unconventional designs, he made fans of Dua Lipa, Kylie Jenner and Doja Cat, helping the 25-year-old transition from graduating from Central Saint Martins with well-heeled internships at Proenza Schouler and Maison Margiela has a designer for Look.

Gallery: Forbes 30 Under 30 Europe 2022: Art & Culture

30 pictures

The list includes 13 first-generation Europeans. poet of speech Sophie Thakur, who is the first member of her Gambian family to be a born and bred Londoner, says she has produced her emotional works at over 80 universities and the House of Parliament, among other cultural institutions. The 26-year-old has turned lyrical flow into deal flow, teaming up with brand giants Nike, Samsung and MTV. Fellow first-generation performer and Londoner Malik Nashad Sharpe, the 29-year-old who performs under the pseudonym Marikiscrycrycry, has been artist-in-residence at Tate Modern and performer at the Center for Human Rights in the United States and the Institute of Contemporary Arts in London. Their work aims to disrupt social currency and force viewers to confront dark perspectives.

Tobi Kyeremateng, a 26-year-old independent producer and founder of the Black Ticket Project works tirelessly to expose working-class black youth to theater. First Generation Founder of Lexxola Zane Saleh29, represents a more classic Forbes hit. He has sold more than 50,000 sunglasses to customers of his designer eyewear brand, including Justin Bieber, Kendall Jenner and Lorde, in 3,000 cities, and he was the first member of his Iraqi family to be born in London.

Saleh is not the only glass tycoon on the list. For the first time in the history of Under 30 Europe, the founder of a company that exclusively manufactures luxury wine glasses appears on our list. Wine lover, entrepreneur based in Switzerland Alexander Mackh, 27, wanted a chalice that accentuated the tannins, acidity and body of his wine. He started the blown glass company Grassl Grass to do just that. This year, the company expects to raise more than $1 million in revenue by selling to restaurants and wine lovers.

For a link to our full list of arts and culture, Click hereand for full 2022 30 Under 30 Europe coverage, Click here.


MORE FORBESFrom war reporting to digital marketing therapy: these advertisers under 30 are impacting marketing and media across Europe
MORE FORBES30 Under 30 Europe 2022: these young entrepreneurs are shaping the future of retail and e-commerce
MORE FORBES30 Under 30 Europe 2022: Optimizing tomorrow’s materials and energy
MORE FORBES30 Under 30 Europe: These founders and investors are transforming the future of finance

Meet him Forbes 30 Under 30 Europe Class 2022

read more
Fashion brand

Fashion brand Lekucci Global unveils Afrocentric collection

A fashion company, Lekucci Global Nigeria Limited, has unveiled its Afrocentric (AC’22) collection.

According to the brand’s Managing Director and Creative Director, Adelekan Mogbodofo, the collection features a combination of traditional fabrics that represent contemporary Africa with a blend of selected pieces of Africa’s paramount art, fabrics and accessories. Africa.

Speaking about what inspired him to design the collection, Mogbodofo said: “Afrocentricity is an idea and a philosophy that gained momentum during the time when black people were colonized without reference to their culture. , their language or their identity.

“African identity and black nationalism are expressed through the wearing of African and African-inspired clothing. Afrocentric collections are cultural products of Nigerians, the black diaspora community and are worn exclusively or incorporated into Western dresses.

Also speaking at the launch of the collection, the company’s Brand Manager, Fadeshola Ojamomi, said, “Fashion is very important. It’s invigorating and like everything that gives pleasure, it’s worth doing well. In order to guarantee our customers a more fashionable look in 2023, we had to introduce the Afrocentric collection. It is a collection that defines who we are as Africans and what we should look like.

Copyright PUNCH.

All rights reserved. This material and any other digital content on this website may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without the prior express written permission of PUNCH.

Contact: [email protected]

read more
Fashion brand

Rumer Willis and Abigail Spencer attend Sezane’s LA boutique opening

Rumer Willis and Abigail Spencer stepped out on Thursday to celebrate the opening of Parisian fashion brand Sezane’s pop-up store in Los Angeles.

The Grand Opening Ceremony was held at the Ardor Restaurant in West Hollywood, where guests enjoyed “cutting-edge California cuisine” and dined among beautiful flower arrangements.

Willis, 33, modeled a white strappy dress with a colorful floral pattern, while Spencer, 40, stunned in a black and white polka dot dress.

Total Delight: The Grand Opening Ceremony was held at the Ardor Restaurant in West Hollywood, where guests enjoyed the

Grand opening: Rumer Willis and Abigail Spencer stepped out on Thursday to celebrate the opening of Parisian fashion brand Sezane’s pop-up store in Los Angeles. The grand opening ceremony took place at the Ardor Restaurant in West Hollywood, where guests enjoyed “cutting-edge California cuisine” and dined among stunning floral arrangements.

The daughter of Bruce Willis and Demi Moore donned a matching floral print blazer and slipped her feet into a pair of open toe suede wedge heels.

Willis stowed her belongings in a woven handbag with brown leather accents.

Her auburn hair was worn in her natural curls and she opted for minimal makeup.

The actress then took off her blazer once the afternoon temperatures started to warm up.

Flirty in floral: Willis, 33, modeled a white strappy dress with a colorful floral pattern

Flirty in floral: Willis, 33, modeled a white strappy dress with a colorful floral pattern

Matchy matchy: The daughter of Bruce Willis and Demi Moore layered up in a matching floral print blazer and slipped her feet into a pair of peep toe suede wedge heels

Matchy matchy: The daughter of Bruce Willis and Demi Moore layered up in a matching floral print blazer and slipped her feet into a pair of peep toe suede wedge heels

Spencer styled her midi dress with a trendy black blazer with silk lapels and a pair of gray suede boots.

The Suits star is accessorized with a silver choker chain and gold pendant necklace.

She had a black YSL handbag with gold hardware slung across her body.

Polka dot perfection: Meanwhile, Spencer, 40, stunned in a black and white polka dot dress

Polka dot perfection: Meanwhile, Spencer, 40, stunned in a black and white polka dot dress

Cozy: She was then captured getting closer to Willis at a picnic-style wooden table which rested on an elegant pink patterned rug

Cozy: She was then captured getting closer to Willis at a picnic-style wooden table which rested on an elegant pink patterned rug

Spencer’s dark brown hair was styled in voluminous waves that cascaded down her back and chest as she posed for photos at the star-studded celebration.

She was then captured snuggling up with Willis at a picnic-style wooden table that rested on an elegant rose-patterned rug.

Willis also tangled with actress/singer Rainey Qualley, who showed off a cashmere wrap skirt.

Mingling: Willis has also tangled with actress/singer Rainey Qualley

Wild: Her auburn hair was worn in her natural curls and she opted for minimal makeup

Mingling: Willis has also tangled with actress/singer Rainey Qualley

Leggy: Rainey put on a leggy display in a cashmere wrap skirt paired with a rust lace tube top and beige platform sandals

Leggy: Rainey put on a leggy display in a cashmere wrap skirt paired with a rust lace tube top and beige platform sandals

She also rocked a rust lace tube top and a pair of beige platform sandals.

Rainey’s brown hair was worn and swept from her face and she had two chains hanging around her neck.

Hilary Rhoda modeled the button-up version of Willis’ floral slip dress, which tied at the waist.

Nora Zehetner and Bre Blair were also present at the afternoon party. The duo posed for several photos with Spencer while catching up with the All My Children actress.

Chatty: Willis and Rainey were spotted chatting amid the grand opening celebration on Thursday

Chatty: Willis and Rainey were spotted chatting amid the grand opening celebration on Thursday

Styles for everyone: Hilary Rhoda modeled the button-up version of Willis' floral slip dress, which ties at the waist

Styles for everyone: Hilary Rhoda modeled the button-up version of Willis’ floral slip dress, which ties at the waist

The Sezane pop-up, which will remain open for five months, opened at the Platform Mall in Culver City on Thursday morning.

According to Fashion Network, the opening was a total success with around ‘400 customers in the store’ at 1pm PST.

Designer Morgane Sezalory was absent, which would have been a “disappointment” for some customers who were long-time fans of the brand.

The Sézane pop-up is “1000 m² of sales space” with “two large lounges fully furnished in rattan, flowered with lilacs and green plants and a large table presenting accessories and friendly brands”.

Gather around!  Nora Zehetner and Bre Blair were also present at the afternoon party.  The duo posed for several photos with Spencer while catching up with the All My Children actress

Gather around! Nora Zehetner and Bre Blair were also present at the afternoon party. The duo posed for several photos with Spencer while catching up with the All My Children actress

From Paris to Los Angeles: The Sezane pop-up, which will remain open for five months, opened Thursday morning at the Platform mall in Culver City.  According to Fashion Network, the opening was a total success with around '400 customers in the store' at 1pm PST;  Nora Zehetner, Bre Blair and Abigail Spencer pictured

From Paris to Los Angeles: The Sezane pop-up, which will remain open for five months, opened Thursday morning at the Platform mall in Culver City. According to Fashion Network, the opening was a total success with around ‘400 customers in the store’ at 1pm PST; Nora Zehetner, Bre Blair and Abigail Spencer pictured

read more
Fashion brand

Diesel is one of the most popular brands in the world, according to Lyst

2022 is flying by and the past few months already seem to have locked in some of the biggest players in fashion right now. According to Lyst, Italian fashion brand Diesel has quickly become a celebrity favorite and one of the hottest brands in the world.

The global fashion shopping platform just released its first quarterly report of the year on Wednesday April 27, and Diesel marks the fastest growing brand to date in just three months. This is the first time it has entered the Lyst index report, climbing a total of 31 places to reach its current 15th position. The last mark to skip so far and so fast was Off-White in 2017.

That comes as no surprise to industry fanatics, however, as new creative director Glenn Martens’ Diesel best-selling runway collection at Milan Fashion Week Fall 2022 in February has since become a cult favourite. Martens’ collection included on-trend Y2K-inspired silhouettes and covetable denim pieces, from low-rise jeans and belted mini-skirts to denim “fur” coats and more.

Celebrities were quick to copy the looks straight to the catwalk shortly after its unveiling, with style stars Megan Thee Stallion, Dua Lipa, Julia Fox, Kylie Jenner and sportier head-to-toe Diesel looks . The brand’s 1956 jeans also ranked among Lyst’s hottest women’s clothing products of the quarter, coming in at #10.

Raymond Hall/GC Images/Getty Images
Edward Berthelot/Getty Images Entertainment/Getty Images

Lyst’s 20 most searched brands for Q1 2022 also include Bottega Veneta, with creative director Matthieu Blazy also showing his debut collection for the fashion house at Milan Fashion Week, as well as Miu Miu for its micro-mini- viral skirts. The garment has completely taken over our feeds and wardrobes, prompting a 400% increase in searches for the brand by Lyst in just three months.

Other brands that remain at the top include none other than Balenciaga, which took the crown of world’s most fashionable brand for the third time in a row. Perhaps Kim Kardashian’s buzzing cuts from Balenciaga had an effect on her top spot, as the fashion house hit 108% increased demand this quarter.

Check out Lyst’s Top 10 list of most searched brands to date, below:

  1. Balenciaga
  2. Gucci
  3. Louis Vuitton
  4. Prada
  5. Valentino
  6. Dior
  7. Moncler
  8. Bottega Veneta
  9. Fendi
  10. miu miu

Head over to Lyst’s website to read the latest report in full now.

read more
Fashion brand

Ready-to-wear brand H&M accused of scamming knitwear designer Chet Lo

Independent knitwear designer Chet Lo accuses H&M of ripping his signature textured knits from his Cherish Waste collection

  • London-based Asian American Chet Lo is known for his highly textured knits
  • The designer slammed ‘a certain fast fashion brand’ that he says stole his designs
  • Designer Harris Reed has called out the Swedish brand for allegedly stealing designs
  • H&M has denied claims they plagiarized designs in their Cherish Waste Collection

An independent knitwear designer has accused H&M of plagiarism.

The Swedish clothing brand has been accused of trying to replicate signature highly textured knits from Chet Lo’s Cherish Waste collection.

London-based Asian-American designer Lo took to Instagram to air his grievance against “a certain fast fashion brand” copying his designs and “mass-producing them for profit”.

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of similar H&M clothing similar to Instagram Stories.

Fashion watchdog Diet Prada shared the claim on Instagram, saying the brand often sells “designer knockoffs” and is among brands producing knitwear similar to Lo’s.

H&M denied copying the patterns, arguing that the 90s/00s-inspired collection features spiky knits similar to pieces that were popular at the time.

show during London Fashion Week” class=”blkBorder img-share” style=”max-width:100%” />

Fast fashion brand H&M has been accused of plagiarizing the designs of independent knitwear designer Chet Lo, known for his heavily textured knits. Pictured, a model walks the runway at Lo’s show during London Fashion Week

Swedish clothing brand H&M have been accused of trying to replicate Chet Lo's highly textured knits in their Cherish Waste collection (pictured)

Swedish clothing brand H&M have been accused of trying to replicate Chet Lo’s highly textured knits in their Cherish Waste collection (pictured)

The London-based Asian-American designer launched his eponymous brand in 2020 during the pandemic

The London-based Asian-American designer launched his eponymous brand in 2020 during the pandemic

Taking to Instagram earlier this week, Lo wrote, “To everyone who contacted me recently about a certain fast fashion company copying my work.

“Usually I don’t really talk about these issues because I don’t like to give time to this negative side of the industry, but after this has happened several times, I feel like have something to say.”

“As a small brand and independent queer POC designer, I worked incredibly hard to produce something that was based on my heritage and facilitated something I felt I needed to say in the industry.”

The designer, who launched his eponymous brand in 2020 during the pandemic, said his designs are based on personal experience – which he says is reflected in his work.

The designer, who launched his eponymous brand in 2020 during the pandemic, said his designs are based on personal experience – something he says is reflected in his work

Lo took to Instagram to air his grievance against 'a certain fast fashion brand' copying his work and 'mass producing them for profit'

Lo took to Instagram to air his grievance against ‘a certain fast fashion brand’ copying his work and ‘mass producing them for profit’

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of H&M clothing similar to Lo's on their Instagram stories.

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of H&M clothing similar to Lo’s on their Instagram stories.

The designer continued, “These fast fashion companies routinely replicate the works of smaller, more creative designers, but ultimately authenticity, originality and creativity can never be duplicated.

‘My work is representative of my soul and I believe you can make a difference at the end of the day / Every piece ordered from my website is hand knitted with love and care and not mass produced just for profit .

“I believe in working in an ethical and beautiful way, which I hope my clients and you all can appreciate.”

Fellow designer Reed was quick to take to social media to support Lo, writing that “Copying a young queer designer who works harder than anyone I know is truly disgusting.”

Sharing the designers’ claims on Instagram, Diet Prada pointed out that while H&M’s pieces may recall 2000-era style, Lo’s innovation lies in the technique – entirely shaped and knitted by hand, unlike the formed originals. hot.

“H&M’s version seems to replicate the dimensional knitted textile with mass production techniques.”

Lo is pictured wearing one of his signature knitwear designs as he attends a party in London in February this year

Lo is pictured wearing one of his signature knitwear designs as he attends a party in London in February this year

The clothing brand denied copying Lo, insisting their designs were inspired by 90s music videos and interior design.

The brand said in a statement: “At H&M we don’t copy, we have our own in-house creative teams who design all of our collections. The Cherish Waste collection has many references from the 90s and 00s and back then spike knits were a big thing.

“Trends are global and can happen at the same time in different places, because many designers are inspired by the same things.

“Right now, the 90s and 2000s are generally trending in the fashion world where many designers are looking to the same origin.

“In this particular case, our inspiration for this collection can be found in music videos from the 90s as well as various interior designs.”⠀


read more
Fashion brand

Shaker Ideals finds new sidekicks in the worlds of food, fashion and art

In August 1774, eight intrepid Shakers landed in Manhattan from Manchester, England, seeking a home where they could practice their fledgling religion in peace. Nearly two and a half centuries later, their presence has returned to the town; specifically, to a storybook stretch of Commerce Street in the West Village.

The Commerce Inn, which opened in December, is Shaker cuisine that meets early American tavernas with a 19th-century oyster house twist. Its white-walled dining room is an exacting homage to the Protestant religious group, whose signature furnishings and decor rejected adornment and emphasized simplicity, utility and honesty in craftsmanship. Chef-owners Rita Sodi and Jody Williams have spent years leaning on old Shaker recipes and cookbooks as inspiration for her dishes, which include spoon bread, oxtail and cake. with ginger.

“Our goal is to really honor what they were doing,” said Ms Williams, 59. She and Mrs. Sodi, 60, who are partners in life and in business, paid close attention to the hospitality of the Shakers and how they welcomed strangers into their communities.

“When people close to the Shakers were attacking their fields or robbing them, what did they do in return? They just grew up to provide for everyone,” Ms Williams said. gave me chills.”

Like many, the two were first drawn to Shakers through their simple, alluring furniture. But upon learning more about the group, they were struck by its progressive attitudes towards gender, race and sustainability. To develop their concept, they worked closely with Lacy Schutz, the executive director of the Shaker Museum in Chatham, NY, which is currently undergoing a major expansion designed by Annabelle Selldorf, the founder of Selldorf Architects in New York. .

The Shakers were “striving to do something different from the rest of the world,” Ms Schutz said. Both sexes had equal responsibility and mobility within the church long before women could own property and vote, and black worshipers were welcomed decades before the country abolished slavery.

The group’s influence has been particularly widespread in recent times, inspiring not only restaurateurs like Ms Sodi and Ms Williams, but also fashion, art and design designers. As the Shaker anthem proclaims, it’s the gift of being simple, perhaps even more so in these times that are anything but.

“People I’ve spoken to, designers, makers, people like Rita and Jody,” Ms. Schutz said, are currently drawn to aspects of Shakerism because of “a desire to communicate a belief system and a level of integrity.”

“We look to the Shakers to find what we are collectively looking for,” she added.

Officially called the United Society of Believers in Christ’s Second Appearing, the religion began in England as an offshoot of Quakerism. Its adherents were given the name Shakers because of an early form of worship that involved spontaneous, ecstatic movement.

Based on the principles of community life, celibacy, and a life lived in service to God, Shakerism flourished under the leadership of its charismatic founding leader, Mother Ann Lee, an illiterate visionary who preached receiving messages from God that these principles were the only way to salvation.

The tenets of the religion also include the belief that every object worshipers put their hands on is a vessel of worship. Recognized for innovations such as the circular saw, the flat broom and the seeds sold in sachets, the Shakers, whose members call themselves brothers and sisters, have developed a particular know-how for woodworking and cabinetmaking.

They first used pieces to furnish their growing communities, then as a way to support them by selling items to consumers, marketing their “Shaker Made” brand as synonymous with well-made and durability.

At their peak, the Shakers had a footprint stretching from Maine to Florida and as far west as Indiana. Their furniture became valuable to collectors in the early 20th century when it began to be appreciated as one of the first uniquely American design styles. Around the same time, the Shakers’ ranks began to dwindle.

“The appeal of Shakerism is not an easy sell,” said Brother Arnold Hadd, 65, one of two faithful practitioners at Sabbathday Lake Shaker Village in New Gloucester, Maine. Founded in 1783, it is the only active Shaker community in existence. Its other resident, Sister June Carpenter, is 84 years old.

Emily Adams Bode Aujla, designer of the Bode menswear line, is part of the Shaker Museum’s Maker’s Circle. The group of artists and designers, Katie Stout and brothers Simon and Nikolai Haas, come together to discuss the influence and history of the Shakers in videos filmed for the museum’s YouTube channel and at events such than the Design Miami show.

“Their commitment to craftsmanship was unparalleled,” said Ms Bode Aujla, 32. While its quilt-patch separates have a handmade aesthetic quality reminiscent of Shaker garments of the past, it’s the ethos behind them that is drawn more directly from Shakerism. To reduce waste, she mainly makes clothes with deadstock – unused fabric – and archival textiles, much like the Shakers, who reuse fabric from used clothes to create doll clothes or mops.

“We have created a new way to build a business and invest in particular things, like manual labor and craftsmanship, and be able to continue making unique clothes,” Ms Bode Aujla said. “They’re kind of an icon for that.”

The Shaker spirit was channeled through other fashion designers, including Tory Burch, whose Spring 2021 collection was based on the Shaker maxim “beauty lies in utility” and featured in a show at Hancock Shaker Village, a former community turned museum in Pittsfield, Mass.

Last year Hancock Shaker Village was the location of another show, “Heaven Bound”, which featured the work of Thomas Barger, a sculptor in Bushwick. Mr Barger said the Shakers had a ‘holistic ethic – men and women were treated equally – and that relates to today’. He added that a growing interest in Shaker craftsmanship was clear, citing a reason that has inspired many people to refresh the homes they’ve spent a lot of time in during the pandemic: “People just want to live with beautiful things. “.

For his exhibit, which explored themes of religion and agriculture, Mr. Barger, 30, subverted the austerity of Shaker furniture using elements of it for playful effect, flipping chairs, exaggerating their height and crushing the Shaker baskets with plywood and polyurethane. create sculptures.

Others made less dramatic reinterpretations. In his studio in Windham, NY, Brian Persico, a furniture designer, makes ladder-back chairs and sofas that are heavily influenced by the Shaker tradition. Less rigid than the originals that inspire them, his pieces have a slight roundness that makes them more at home in the 21st century, while drawing inspiration from the straightforward allure of Shaker design.

“It’s so simple,” Mr. Persico, 35, said of the style. “And it speaks to a much simpler life that everyone yearns for but is completely unreachable.”

In the Sabbathday Lake Shaker community in Maine, which includes a row of white and brick buildings lying on the crest of a gently sloping hill, such a life is very real, if anything but simple. The age and immobility of its senior resident leaves most of the work needed to keep Shakerism alive in 2022 to Brother Arnold, who joined the Shakers in 1978 at age 21 and is now the historian, theologian and ambassador undisputed spiritual faith.

His responsibilities include maintaining the five-story 19th-century dwelling house and the 19,000-tree apple orchard; tending to his herd of Scottish Highland cattle and his ever-growing flock of sheep; and running an online and wholesale herb business.

Although residents have always hired outside help, the pandemic has limited their ability to employ as many staff as in the past. “I will be very happy when I don’t have to do all that,” he said. “But for now, that’s what I have to do. God give me the strength to do it.

Although much of his fate rests with him, Brother Arnold is not fazed by speculation about the survival of his faith. “If we do the will of God, vocations will be created. I have seen that confirmed,” he said, adding that there is one person who will most likely join Sabbathday Lake soon.

He always saw the broader fascination with the material history of Shakerism as a way for the world to better understand the Shakers. But too narrow a fascination with possessions obscures the Shaker message of a life lived in service to God.

“A chair is a chair: it’s just there to sit on,” he said.

read more
Fashion brand

Digital Fashion House The Manufacturer Raises $14M in Series A Funding Round

The maker announced a Series A funding round led by crypto fund Greenfield One. The Fabricator plans to use the funding to support and build on the company’s plan to create the “Metaverse Wardrobe” through its co-creation NFT platform, The Fabricator Studio. Picture: The Maker

The manufacturera decentralized digital fashion house that operates at the intersection of fashion, gaming and blockchain, announced a Series A funding round led by Greenfield Onean early-stage crypto fund, with an additional stake of red dao, Sfermionand Ashton Kutcher and Guy Oseary Sound companies, among others. The funding is expected to be used to support and build on the company’s plan to build the “metaverse wardrobe” through its co-creation NFT platform, The Fabricator Studio.

Since 2018, the brand has been leading the fashion industry into a digital future. The $14 million funding allows the company to focus on providing a platform where everyone can participate in the digital fashion economy. The company’s mission is to build a decentralized fashion house that will dress the metaverse and create a more sustainable fashion industry. The Maker Studio enables anyone to create, trade, and wear digital apparel, and The Maker estimates that 100 million people will wear metaverse apparel minted in its studio by 2025.

The Manufacturer has previously partnered with brands such as Adidas and epic games and is about to join women’s worldthe largest female-led NFT community, and The sandbox. Epic Games recently awarded an open grant to digital creators for projects using its Unreal Engine software.

“The story of digital fashion needs a new narrative, one that leaves toxic behaviors and waste behind and looks to the 21st century and beyond. In the metaverse, we get to create new ground of game where everyone can benefit and appreciate the love of self-expression and create an economy around it. We’ve designed the tools to help build a new fashion industry, one in which we believe we will all thrive” , said Amber Slooten, co-founder and creative director of The Manufacturer.

The Manufacturer recently participated in Metaverse Fashion Weekwhich took place March 24-27 on virtual reality platform Decentraland and included a series of runway shows, afterparties and branded pop-up stores, with avatars walking digital runways to showcase the digital apparel.

read more
Fashion brand

To Founder Ana Kannan first looks at sustainable fashion brands for you

The coming of age of Generation Z has brought about many changes in fashion and beauty. Their affinity for technology has fueled the wild success and growth of social platforms like Instagram and TikTok. These shoppers took “brand ethics” to a deeper meaning, leaning into a more intentional approach to shopping (like buying second-hand and prioritizing minority-owned businesses). They also sought to redefine the definition of “sexy” by requiring more body-hugging lingerie. Now the Zoomers are moving on to their next feat: holding brands accountable to their sustainability claims. Enter Ana Kannan, 23, founder of Toward, a cutting-edge retailer with a conscience.

Although Kannan was raised as a vegetarian and instilled in her by her parents a “low waste ethic”, it was not until two years ago that she saw a providential opportunity to channel these values ​​into a game-changing company. “I saw that there was a renewed focus on environmental and social responsibility as people stayed home and saw the impact of doing less, what getting around less was having on the planet. “, she told TZR.

After earning a bachelor’s degree in math and economics from the University of Southern California in 2020, Kannan also saw a gap in the market for retail space that favored fully sustainable brands. It was then that she spawned the idea of ​​Toward, a platform that provides consumers with metrics of brands’ sustainability efforts, so customers can make informed decisions about the products they choose. buy. With a name that implies progress, the company is on a mission to disruptively create a more responsible way to buy luxury goods and satisfy consumers’ growing desire to support ethical businesses.

“I wanted to marry the concepts of responsibility and buying the things I loved,” says Kannan, who noted her own distrust of fashion and beauty‘s sustainability claims as a consumer.

To verify the brands for herself, she used to scour their websites for sustainability commitments and draw her own conclusions about the eco-friendliness of certain materials despite the claims and the supply chain. To give an example, she mentions a hypothetical brand that presents itself as sustainable for its use of natural materials, such as cotton. However, traditional cotton production often uses pesticides and excessive amounts of water. Alas, Kannan’s personal verification process was taxing and inefficient. “A lot of brands weren’t really willing to give that information to any shopper,” she shares.

By forming Toward, gathering this information as criteria for a label to be part of the platform, Kannan was able to find a handful of brands that she and other conscious consumers could trust. “We get questions [from shoppers] all the time on the manufacturing processes, on the mixtures of materials, etc. So it’s really great to have concrete answers,” she says. Currently, there are just over 20 emerging and established brands that can be purchased on the site, including Anna October, Leset, Closed and Vivienne Westwood.

The Toward team vets brands carefully, asking potential labels about 100 questions about their products and practices. The framework, which Kannan says he developed over the course of a year, is a way to assure consumers that brands on Toward meet the highest standards of ethical, social and environmental responsibility by precisely measuring where a brand is doing and what what she plans to do. to extend its positive impact.

It outlines a wide range of sustainable business practices, including workers’ rights legislation and manufacturing process details. The section is divided into several areas of intervention: transparency, emissions, materials, chemical waste, workers’ rights, biodiversity and forestry, and ethics (or how the brand can encourage responsible consumption among its consumers). The topic is then scored on a weighted scale, as the Toward team deemed some issues more important than others. For example, they rated transparency higher than ethos because they believe reducing emissions will have the greatest impact right now. If brands score 65 or higher, Kannan feels confident doing business with them.

The verification process takes about a month. Toward asks brands to provide details for each question to which they answer “yes”. For example, if a brand claims to use organic or recycled materials, it must provide a percentage of products made with such materials, as well as certification. “If a product uses EcoVero-certified viscose, we want to see that certification from that governing body,” says Kannan. “Sometimes we even obtain certifications from third parties, such as international associations for the defense of workers’ rights. Sometimes brands ask them to carry out the audits for them.

These procedures are also great ways to find out what makes each brand unique. “One thing I really like [Savannah Morrow The Label] is his use of peace silk,” she explains. “Previously, when making silk items, silkworms were boiled alive and perished in the process. But with peace silk, those silkworms are alive and well. There is also AGOLDE , a popular denim brand that recycles 90% of the water used in the production process and also uses recycled leather in its collections.

Even after Toward introduces a brand into its orbit, the review process is ongoing, in order to hold it accountable. Additionally, the column is continually updated to reflect an accurate and up-to-date understanding of fashion sustainability, says Kannan. In addition to its e-commerce presence, Toward will also open its first physical store on Melrose Avenue in West Hollywood later this month. If the LA store works as they hope, Kannan says Toward will expand to other locations on the West Coast and then head east.

You can pick up some of Toward’s favorite TZR parts, ahead. However, be aware that the Toward team has implemented a purchase limit of 12 orders per year to help consumers shop wisely.

At TZR, we only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

read more
Fashion brand

Boys Get Sad Too is a loungewear brand that raises awareness for men’s mental health 👏🏻 | Shopping

Anyone can suffer from mental health issues, but unfortunately boys are less likely to reach out when struggling with their emotions. This is one of the factors that explains why suicide is the leading cause of death among men under 50.

Entrepreneur Kyle Stanger also talks about his own battle with mental health and after two people close to him took their own lives, he decided to create a fashion label that would encourage men to talk about their feelings. Because yes, the boys also become sad.

From what was originally a four-word scribble in Kyle’s notebook during a therapy session, Boys Get Sad Too quickly grew into a successful clothing brand that was even endorsed by the mayor of London Sadiq Khan.

The brand stocks unisex AF hoodies, sweatshirts and comfy tees. all with their signature brand and proudly donate 10% of all proceeds to mental health charity CALM (The Campaign Against Living Miserably).

With sizes ranging from XS to 5XL and all colors, there really is something for everyone.

So wear yours proudly and encourage your family and friends to open up about how they are. really feeling. You might just save someone’s life.

View the full collection online, here.

If you want to talk to someone about your mental health, you can call the Samaritans on 116 123 or email [email protected]

Learn more about heat:

9 sustainable fashion influencers to follow on TikTok and Instagram

19 seriously awesome midi dresses to always wear this spring

Yes, low-rise jeans are back! Here are the best for shopping on the main street

read more
Fashion brand

The business success of fashion designer NI after his career with big brands

A Belfast fashion designer who had a successful career with big brands but decided to make her own has won a prestigious award.

Síofra Caherty, originally from Armagh, worked with Adidas in Germany for years and other businesses before taking a leap of faith to start her own business back home.

She is one of five winners to receive a cash prize of €10,000 to support the development of their craft and business skills at the RDS Craft Awards 2022.

Read more:Belfast mum’s delight as breastfeeding website shortlisted for award

The 35-year-old set up Jump The Hedges five years ago, which sells tote bags, fanny packs, stuff sacks and yoga bags.

Some lines even sold out in less than five minutes.

Síofra told Be: “I worked as a designer with Adidas in Germany and with some Irish brands too. After that I decided I wanted to have my own business, so I came back here and did a master and developed Jump The Hedges after that.

“It was really a way for me to create something myself that was really sustainable because I was going to be involved in all aspects of the business.

“It was a way for me to use all the experience I had gained from working as a designer for about seven or eight years. I was able to use the experience I had gained from living in Germany and America in my own business.”

She added: “I currently create bags from reclaimed materials or waste, then I also do community and educational workshops and teach around sustainable design.

“Because the bags are made from salvaged materials, each bag is individual, I’m currently using a truck tarp, it’s really heavy duty bags, then I do what I call ‘bag drops’ in line.

“My shop is closed most of the time and I only open maybe four times a year, doing a ‘bag drop’ I have maybe 100 bags that I spent the previous three months making .

“The last drop was for Ukraine and it sold out in five minutes, the last one was on Christmas and it sold out in half an hour. They sell out very quickly.”

Síofra said it makes her “thrilled” that her Belfast-made bags are popular and people are interested in buying sustainable products.

“They’re not necessarily cheap either, my cheapest item is around £70…but at the same time people are aware that they’re made here locally, they’re sustainably made and transparent.

“It’s good that people believe in what I do and support it,” she added.

Looking back since starting his own business, Síofra explained how far he’s come.

“It was really very difficult [at the start] Because I’d had a lot of high-paying design jobs and had a very clear career trajectory, it was very clear what level I was going to go to, so leaving and doing my own thing seemed almost pretty stupid somehow.

“I could see my friends around me and their careers moving forward, it was really tough.

“When I got my first sewing machine it was incredibly heavy and incredibly fast and I couldn’t use it at first. I didn’t have the skills and I couldn’t control it. I don’t see it go this way.

“I had this ambition of having my own business and created my own deadlines, like ‘if I haven’t sold bags in six months, I’m quitting’, but these bag drops are selling.. .when I started I was I don’t sell any bags.

“I was working part-time in stores, I was teaching part-time, I was doing all these other things. It’s really amazing now. It’s really positive,” she said.

Síofra with a recovered truck tarp

The designer told how she received great support from NI, with her main market originally being in Dublin.

“Now it’s starting to balance out.

“I really get a lot of support in Belfast and the surrounding area, I’m not even talking about financial support, I get a lot of people messaging me saying ‘Oh I really like what you’re doing’ and ‘It’s really cool that you’re in Belfast’.

“I did workshops at Ardoyne, and it’s very important to me… I meet young people who don’t even imagine themselves being fashion designers.

“You can do whatever you want to do.”

The 35-year-old says she is now happy to have taken the plunge, but it has not been an easy journey.

“Perhaps the hardest thing is your own expectations. I’ve had these jobs you’d be proud to tell people, [they’d] being like ‘Ohhh, Adidas’, and then when you say you work for yourself, people kind of go, ‘Aww’.

“It’s not the fulfillment of the ego, it’s more a matter of [the fact] I do this because I get a lot of joy out of it.”

For others looking to start their own business, the fashion designer added, “Definitely go for it. There is no perfect time.

Some of Jump The Hedge’s tote bags

“There’s no better time than the present. Surround yourself with others who are doing similar things.”

The former Armagh woman says the RDS Craft Award is the country’s ‘most prestigious craft award’, with Síofra set to use her award to train and attend a leatherwork and bag-making course in Italy.

“There’s nothing really like that. To be shortlisted, you have to win a previous competition.

“I will have the opportunity to learn from the best in the world in what I really do, this will allow me to create a more artisanal and more luxurious product.”

Síofra said she was “really shocked” to have won the award, explaining that she didn’t think she would.

“I just thought my work was way too unusual, I felt like what I do was quite specialized and sometimes it’s hard to see the value of the waste, and I try my best to make people see [it].

“I was really happy, really surprised and really grateful.”

Read more: Belfast businesses celebrate opening as hundreds travel to eat

Read more: Indian businesswoman explains why NI is such a special place to call home now

To get the latest news straight to your inbox, sign up for our free newsletter.

read more
Fashion brand

Disney and Stella McCartney team up for a second Fashion Merch collaboration

While the Disney family-friendly entertainment group has struggled in the media lately over its slow response to Florida’s controversial ‘Don’t Say Gay’ bill, British designer Stella McCartney reminds us that founder Walt Disney’s vision was magical. McCartney was inspired by the early work of the animator, Fancy! to be exact for a delicious collection of fun pieces to wear for spring.

the Stella McCartney Presents Disney Fantasia! The collaboration follows the International Women’s Day and Disneyland Paris project where Stella let Minnie wear the pants when designing the first-ever pantsuit for Mickey’s female sidekick in March. the Fancy! project was born out of McCartney’s love for the cult animated film mixing fashion and whimsy for pieces meant to be collectibles.

Considering Mickey’s biggest fans would be those under 18, a Stella McCartney Kids capsule collection will follow this fall. But the recent rise in Disney fashion collaborations suggests otherwise. The beloved happy mouse has been a favorite of luxury fashion designers with brands including Gucci, Saint Laurent, Comme des Garçons, Supreme and even Christian Lacroix for Desigual all creating merchandise featuring the famous Disney mouse . According to this Fashion Law article, in 2018 Disney generated over $60 million in retail sales of licensed merchandise.

The unisex collection takes inspiration from the natural world with The Rite of Spring and Mickey Mouse himself as a sorcerer’s apprentice, both themes from the film. In keeping with the brand, the pieces also embody the brand’s sustainable goals by using reclaimed, repurposed and recycled materials on the pieces that exude a youthful athleticism and vibrant energy akin to the Stella McCartney Summer 2022 collection.

Inspiration and source work include Mickey Mouse hand patterns and rare 1940s posters on limited edition repurposed antique silks from LVMH’s Nona Source. Knits with graphic Mickey and broom-man riffs on the film’s Sorcerer’s Apprentice segment, alongside blushing satyr backdrops from The Pastoral Symphony. Reinterpreting the night skies of the movie and the glitz of Summer 2022, the advanced bodycon knits shimmer with PVC-free glitter.

Sustainable sportiness can be found in jackets made from recycled nylon cheesecloth, dungarees and short pants, hoodies in organic cotton jersey and tiny vests in Fantasia prints. Accessories also get in on the action with Mickey’s head silhouette bags and the iconic Falabella bags featuring a rainbow Mickey.

read more
Fashion brand

Sheep Inc takes eco-fashion to the next frontier – Robb Report

When it comes to climate change, the proverbial jury is out. More than 97% of actively publishing climatologists agree that anthropogenic temperature change is a reality, and challenges to this claim, though abundant, never stand up to even cursory scrutiny. The causes are myriad but, notoriously, fashion contributes up to 10% of global carbon emissions per year.

If these grim realities are irreversible, however, Edzard van der Wyck, the co-founder of Sheep Inc, never got the memo. The cardigans, hoodies and jumpers from the three-year-old London label are not only beautifully cut and crafted, but also biodegradable and designed to last a lifetime. Moreover, according to the company, its operations save more carbon than they emit.

“Our starting point was understanding how to create beautiful products while addressing the climate emergency,” van der Wyck said. Robb Report. “There are so many systemic issues with the way things have traditionally been done in fashion.”

Sheep Inc founders Edzard van der Wyck (left) and Michael Wessely.

Mouton Inc.

Besides CO2 emissions, Sheep Inc is zealous about responsible waste disposal. “The statistics are shocking,” says van der Wyck. “Over the past two decades, we have witnessed an accelerated growth in the production and consumption of clothing. Large amounts of non-renewable resources are extracted to produce clothes that are worn a handful of times before being thrown away.

Following the appetite for fast fashion has made textile production one of the dirtiest industries on the planet, producing 1.2 billion tons of CO2 a year and, as van der Wyck puts it, “exploiting cheap labor to satisfy Western desires for increasingly cheap clothing. which are treated almost like single-use goods.

There’s no such thing as a tough moral stance to inflame social media with skepticism, so it’s perhaps inevitable that Sheep Inc’s social media posts are often inundated with comments from people, their mind sniffers. hypocrisy lit up at 11, eagerly dismissing all claims of carbon negativity. But van der Wyck insists the claim is valid.

Freshly sheared wool being prepared to be made into yarn.

Sheep Inc’s production begins with sourcing wool from sustainably raised sheep.

Ben Curran

“It starts with looking at product needs,” he says, noting that “the most durable items are the ones that will be part of your wardrobe for generations to come. What follows is to determine which material is best suited to perform the desired function in the most durable way possible. »

Van der Wyck and his team found that merino wool ticked all the boxes. The natural material, used in many luxury sweaters, is fully biodegradable and effectively regulates body temperature, meaning it can be worn all year round. “It also has natural antimicrobial properties,” adds van der Wyck, “so it cleans itself and odors don’t linger on the fiber, minimizing the need for washing, which means it has a low impact on lifespan.”

Unlike traditional fashion brands, Sheep Inc has built its supply chain from the bottom up to control and mitigate carbon emissions every step of the way. In the case of Sheep Inc, that means starting with woolly sheep. “Our wool is sourced in New Zealand from sheep farms at the forefront of the regenerative agriculture movement, sequestering more CO2 from the environment than their operations emit – approximately 10.5kg CO2 per kg of wool produced.”

A lightweight crewneck ($190) and color-block hoodie ($220) from Sheep Inc.

A lightweight merino wool crewneck ($190) and color-block hoodie ($220).

Mouton Inc.

Van der Wyck insists that all of the brand’s suppliers work with solar electricity and engage in other sustainable manufacturing methods. But, the Facebook skeptic can (and regularly does) cry, what about transportation? New Zealand sheep farms are hardly local to Sheep Inc’s head office in London. Van der Wyck happily explains: “The reality is this: the low net emissions profile at the farm level far outweighs the negative impact of transportation. Transport, if carried out by boat as we do, represents a proportionately small part of our overall footprint, averaging around 0.6 kg of CO2 impact per sweater. Compared to the 10.5 kg of CO2 that Sheep Inc’s farms remove from the environment, shipping costs are minimal.

Of course, everything, even van der Wyck saying those words, has a carbon footprint. So how can a manufacturing method, no matter how diligent, be carbon negative? “We invest 5% of our income in regenerative biodiversity projects,” he says, referring to a fund the brand set up in partnership with the head of climate science at London’s University College.

A flock of sheep in New Zealand, where Sheep Inc sources its wool.

A flock of sheep in New Zealand, where Sheep Inc sources its wool.

Aaron Smale

Each sweater is fully traceable, back to the sheep it came from, via a QR code tag on the hem (made from a bioplastic derived from castor beans, of course). Van der Wyck is adamant that it’s more than just a marketing gimmick: “A simple tap of your phone lets you see the journey of the sweater, its carbon footprint at every step of the supply chain. supply, and it also lets you name and track a real one – live sheep on one of the farms that supplied the wool.

Ultimately, it’s about getting people to think more deeply about what they’re buying: “Every product carries a story of creation, and that provenance – the journey of a garment – must be taken into account. before you make a purchase…the awareness is where the change really starts to take shape.”

Unfortunately for those social media opponents craving green shame, van der Wyck’s explanations are pretty watertight. Cynicism makes it easy to assume that planet-friendly brands are only there for the marketing potential, but what if green kudos were just happy guarantees of doing the right thing? Sheep Inc certainly proves that the latter is possible.

read more
Fashion brand

Want your watch to sell? Ask a president to wear it.

On New Year’s Day, Michelle Obama posted on Instagram a photo of her and Barack Obama in festive attire: matching star-shaped gold paper glasses, a pearl necklace around her neck and, to her wrist, a superb entirely black watch.

The watch was notable because in recent years the former president has been seen wearing a Rolex Cellini. This one had a different and much more casual look, a recently released collaboration from athleisure brand Actively Black and Teleport Watches.

The timepiece is actually the result of misfortune. In July 2021, Lanny Smith, the former NBA player who is the managing director of Actively Black, had his car broken into and his Hublot watch stolen. Instead of buying the same model, Mr Smith started looking at black-owned watch brands and came across Teleport, a New York-based company founded in 2020 by the husband-and-wife team of Michael Porter and Trenel Francis Porter.

Teleport makes both silicone and metal watches, and its signature is the lucky number seven that appears on the dial of each watch (the brand’s website says the number represents “perfection and completion “). Mr. Smith bought one of Teleport’s watches and said he was impressed with it.

“The quality was just amazing,” he said in a recent phone interview. “It reminded me of what I’m trying to do with Actively Black.”

He posted information about the watch on his personal Instagram feed, which has over 10,000 followers, and the owners of Teleport contacted him. After corresponding for a bit, the two brands decided to collaborate on a sports watch, which was released on Christmas Day.

The result was a chunky waterproof watch with an octagonal bezel and a round dial, in black. It has a silicone strap and a black stainless steel case, with a Miyota quartz movement. The watch sells for $300 and is available in 41 millimeters and 34 millimeters; it is part of a set for him but can be purchased separately.

Mr. Smith said he was surprised by the photo of the Obamas. “He could have access to Rolexes, any watch he wants,” he said. “So when I saw the watch on his wrist, I thought, ‘This is amazing. He wears it.'”

After the photo was published, the mysterious black watch quickly caused a stir, and once Mrs. Obama’s stylist identified it, the model sold out. A second delivery is now available for pre-order on the Actively Black website and Mr Smith said he expects them to start shipping by April 20.

Mr Smith said many young black men had grown up hearing rappers and artists talk about Rolex or other expensive brands, and thought that was the only mark of success. “I want to change that narrative,” he said, “and promote the purchase of a black-owned watch brand that cares about our community.”

read more
Fashion brand

Fashion brands are opening virtual stores in the metaverse

American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the Metaverse during the recent Metaverse Fashion Week organized by virtual social world Decentraland. Tommy Hilfiger also took part in the event to showcase its Spring 2022 collections and host a digital retail platform where consumers can purchase NFTs for their avatars or purchase physical items from the Metaverse.

More than 70 brands, artists and designers took part in the fashion week. Dolce & Gabbana, Dundas and Etro, The Fabricator, Kid Super and NFT Superstar FEWOCiOUS were some of the brands showcasing their digital collections at the event.

As part of the show, DKNY offered avatars a unique and immersive experience for the virtual retail exhibit – themed around its Spring 2022 “Do Your Thing” campaign. The campaign reinforces the values ​​intrinsic to the brand’s ethos – individuality and self-expression, both encouraged and reinforced in the metaverse, the company said in a statement.

American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the Metaverse during the recent Metaverse Fashion Week organized by virtual social world Decentraland. Tommy Hilfiger also took part in the event to showcase its Spring 2022 collections and host a digital retail platform for NFTs.

“It’s the first meta department store in the history of web3 and anyone can visit it!” Interact as a guest or attach your crypto wallet to access all features, while protecting your progress in the world and your digital assets,” Selfridges said on its social media accounts.

“When I founded my eponymous brand in 1985, I never imagined I would see a time when fashion weeks would be held in a completely virtual 3D world,” said Tommy Hilfiger. “As we further explore the metaverse and all it has to offer, I am inspired by the power of digital technology and the opportunities it provides for engaging with communities in compelling and relevant ways.”

Fibre2Fashion (KD) News Desk

read more
Fashion brand

Handsome: to maintain its reputation as a fashion house

The author is an analyst at NH Investment & Securities. She can be contacted at [email protected] — Ed.

Handsome is a leading domestic high-end fashion brand. It strengthened its fundamentals both through a no-sell pricing policy and through proprietary distribution channels for The Handsome House and The Following visible earnings growth for the company’s beauty category products, share price revaluation is in the cards.

2022 will be the year of change

We are running a hedge on Handsome at Buy, with a TP of 46,000W. Our TP is derived by applying the 9x average P/E for domestic fashion brands to our 2022E NP estimate. With Handsome’s stock price of W34,950 (as of March 24) equivalent to a 2022E P/E of 7x, our TP offers a 32% upside.

As fashion represents 99% of Handsome’s existing portfolio, the company needs a breakthrough in the domestic apparel market. We expect 2022 to be a year of change for the company, given: 1) the strengthening of its online business to meet the needs of MZ generations; 2) visible result of concept stores in large cities; and 3) its plans to focus on expanding the beauty category.

Directly Managed Retail Channels to Report Strong Sales

For 2022, we forecast consolidated revenue of W1,472.9 billion (+6% yy) and revenue of W166.9 billion (+10% yy). Online sales are expected to reach W309 billion (+7% year-on-year), accounting for approximately 21% of total sales. As for EQL, although its transaction volume was only W10 billion last year, Handsome plans to develop EQL as a fashion curation platform for MZ generations. This year, the trading volume at EQL is expected to be around W35 billion.

Handsome’s own offline retail channel, The Handsome House, will likely continue to prove its worth. To date, Handsome operates The Handsome House stores in Gwangju, Busan and Jeju and its high-end outlet Handsome House F/X (Fashion Express) in Cheongju. Unlike department stores, its directly managed offline stores allow the company to save costs and deploy more effective marketing activities. We expect their average monthly sales to reach around 800 million W.

Starting this year, Handsome’s beauty category is expected to grow faster. After launching its Oera cosmetics brand in August 2021, the company plans to open Liquides Perfume Bar, a premium perfumery, in 1H22. Noting that fragrances are particularly popular among MZ generations, we believe Handsome’s recently launched cosmetics brand, including its high-margin fragrances, will drive future earnings growth. If there is visible growth in earnings from the company’s beauty category products, a reassessment of the stock price should be considered

read more
Fashion brand

Images Fashion Awards 2022 honor India’s most innovative fashion brands and companies for their achievements in 2021

Tommy Hilfiger, Bestseller India, Rare Rabbit, Being Human Clothing top the list of winners with multiple trophies at India’s most prestigious fashion industry awards.

The 21st Annual IMAGES Fashion Awards (IFA) recognized the achievements of India’s leading fashion brands and retail companies at a spectacular ceremony last night at The Leela Ambience, Gurgaon. Hosted by Anish Trivedi, Chairman of Alenka Media and acclaimed actor and singer Manasi Scott, the ceremony was attended by the C-Suite of India’s fashion retail industry, including renowned educationist and fashion strategist design management, Dr. Darlie O Koshy, and Shailesh Chaturvedi, MD & CEO, Arvind Fashions Ltd.

Held after a two-year hiatus due to the covid-19 pandemic, IFA 2022 powerfully recognized the tremendous innovation and powerful rebound of the fashion retail industry in India. Awards were given in 24 different categories to global and made in India fashion brands including Bestseller India, Arvind Fashions, Rare Rabbit, Zara, AND, Bata, Levi’s among others.

The IFA 2022 selection process involved inviting entries from the country’s leading fashion brands and retailers across multiple categories for outstanding performance in the 2021 calendar year.

There was also a nationwide survey involving over 50 malls in metros, Tier 1, 2 and 3 locations, asking them to name their most searched brands, whether or not those brands are their tenants!

The IFA 2022 Grand Jury included distinguished personalities and intelligence leaders from multiple fields and with deep insights into the fashion industry. The jurors included ABHISHEK BANSAL, Executive Director, Pacific Development Corporation Limited; DALIP SEHGAL, CEO, Nexus Malls; HARMINDER SAHNI, Founder & MD, Wazir Councillors; DR. Mr. M. HUNDEKAR, Main, School of Fashion Technology; PRAMOD RANJAN DWIVEDI, President — real estate, Ambuja Neotia; RAJAT WAHI, PartnerDeloitte and SHIBU PHILIPS, EntrepreneurLulu International Mall

The results of industry recommendations and jury scores ultimately determined the nominees and final winners.




IMAGES Most Admired Fashion Brand of the Year: WOMEN’S WESTERN WEAR – FOREIGN ORIGIN: ZARA

IMAGES Most Admired Fashion Brand of the Year: WOMEN’S WESTERNWEAR – INDIAN ORIGIN: ET



IMAGES Most Admired Fashion Brand of the Year: JEANS & CASUALWEAR – FOREIGN ORIGIN: LEVI’S

IMAGES Most Admired Fashion Brand of the Year: JEANS & CASUALWEAR — INDIAN ORIGIN: SPYKAR

IMAGES Most Admired Fashion Brand of the Year: SHOES – FOREIGN ORIGIN: BATA

IMAGES Most Admired Fashion Brand of the Year: SHOES – INDIAN ORIGIN: METRO

IMAGES Most Admired Fashion Brand of the Year: MEN’S INNER-WEAR – FOREIGN ORIGIN: JOCKEY


IMAGES Most Admired Fashion Brand of the Year: LINGERIE – FOREIGN ORIGIN: MARKS & SPENCER

IMAGES Most Admired Fashion Brand of the Year: LINGERIE – INDIAN ORIGIN: ZIVAME

IMAGES Most Admired Fashion Brand of the Year: MEN’S INDIANWEAR: MANYAVAR

IMAGES Most Admired Fashion Brand of the Year: WOMEN’S INDIANWEAR: BIBA

IMAGES Most Admired Fashion Brand of the Year: ATHLEISURE – FOREIGN ORIGIN: NIKE

IMAGES Most Admired Fashion Brand of the Year: ATHLEISURE – INDIAN ORIGIN: HRX

IMAGES Most Admired Fashion Innovator of the Year: TCNS CLOTHING

IMAGES Launch of the most admired store of the year: PUMA

IMAGES Most Admired Brand of the Year: AND Girl

IMAGES Most Admired Fashion Design Concept of the Year – STORE DESIGN: PANTS

IMAGES Most Admired Fashion Design Concept of the Year – VM: ONLY

IMAGES Most Admired Fashion Retailer of the Year: Marketing and Promotions: BEING HUMAN CLOTHING

IMAGES The Most Admired Retail Reimagined — 360° Transformation: Being a Human Garment

IMAGES Most Admired Retail Reinvented — Fashionable Fiber Ecosystem: Easybuy

IMAGES The Most Admired Retail Reimagined – Virtual Store Innovation: UNRIVALED JACK & JONES

IMAGES Most Admired Retail Reimagined — Omnichannel Optimization: Always New

IMAGES Most Admired Fashion Retailer of the Year: Customer Engagement Program – Menswear: BESTSELLER INDIA – JACK & JONES + SELECTED HOMME

IMAGES Most Admired Fashion Retailer of the Year: Customer Engagement Program – Womenswear: G3+FASHION

IMAGES Most Admired Fashion Retailer of the Year: Customer Engagement Program – Sportswear: LOTTO

IMAGES Most Admired Fashion Retailer of the Year: Customer Engagement Program – Others: CHUMBAK

IMAGES Most Admired Affordable Fashion Retailer of the Year: EASYBUY

IMAGES Most Admired Large Format MBO Channel of the Year: TRENDING

IMAGES Most Admired EBO Channel of the Year: RARE RABBIT


read more
Fashion brand

Primark brings back the nostalgic brand of the 90s and 00s for a new range of sleepwear

If you grew up in the late 90s and early 2000s, you’ll no doubt remember how iconic the Powerpuff Girls were – and Primark just brought them back.

The cartoon show was a staple for the younger generation, and while it’s had its own revival in recent years, nothing beats the original.

That’s why fans will be delighted to see the original trio of power-girls – Bubbles, Blossom and Buttercup – have made their way to stores near them.

The retailer has launched a line of Powerpuff Girls-themed sleepwear

The fast fashion giant has announced that it is now selling a brand new sleepwear range inspired by the hit 90s cartoon and prices start at just £6.

The new range includes a nightgown, a top and pants combo and a pair of fluffy pink slippers.

The original Powerpuff Girls trio are the latest iconic characters to be welcomed into Primark, as the retailer regularly offers shoppers their range of nostalgia-themed products.

From Harry Potter to Disney, the department store is known for stocking some of the beloved brands we’ve loved and grown up with.

And it looks like fans can’t wait to get their hands on the new range after sharing a snap with their fans on Instagram with the caption: “New sleepwear for The Powerpuff Girls! Prices from £6/€7 # Primark #NewArrivals.”

“Need,” exclaimed one buyer.

“Oh my god,” praised another.


“Omg remember they loved them,” a fourth commented.

“HELLO??? WE NEED,” replied a fifth.

And the fun doesn’t stop there for Powerpuff Girls fans, as the retailer has also recently started stocking £12 seamless sets that feature the popular characters.

Primark’s Powerpuff Girls sleepwear range is now in stores. Find your nearest store here.

Don’t miss the latest news from across Scotland and beyond. Subscribe to our daily newsletter here.

read more
Fashion brand

A$AP Rocky launches its new whiskey brand, Mercer + Prince

If the word multihyphenate had a face next to it in the dictionary, we wouldn’t be surprised to find A$AP Rocky there. The rapper, producer, fashion icon, model and actor is no stranger to doing it all, with a reputation as a multi-talented man. And today, he adds another box ticked to his resume: Rocky is getting into the spirits game by launching his own new brand of craft whiskey, titled Mercer + Prince.

Rocky’s whiskey, which sells for $29.99, was created in partnership with Global Brand Equities and E&J Gallo. (It’s available on ReserveBar now and will be in physical stores later this summer.) As a big fan of darker spirits like cognac, Rocky says he’s always been intrigued by the idea of ​​making his own whiskey. – and in launching it now, he saw an opportunity to disrupt his typical production process. “It’s the only category of spirits that would allow us to have a contemporary approach,” says Rocky. “Whiskey has a reputation for being more macho and traditional, but we wanted to redefine it for everyone, taking the influence of different regions and cultures and blending it into one. The way to push culture forward, is that everything is mixed up.

Photo: Courtesy of Mercer + Prince
read more
Fashion brand

Bill protecting religious freedom passes Iowa House in bipartisan fashion

DES MOINES, Iowa – The Iowa House of Representatives has passed a bill, HF 2437which protects the right of Iowans to the free exercise of their religion last Thursday.

State Rep. Skyler Wheeler, R-Orange City, the bill’s steward, introduced the bill.

“It just says that if a government is going to treat secular conduct, secular business, etc., one way, it must also treat religious conduct the same way,” he said.

No one made any further comments and the chamber proceeded to a vote.

The bill passed 93 to 1. State Representative Charles Isenhart, D-Dubuque, was the only no.

HF 2437 is a response to COVID-19 restrictions seen in other states where churches have been closed but other businesses, such as Nevada casinos, have been allowed to remain open.

The bill prohibits a government entity from interfering with a person’s free exercise of religion. The bill also prohibits government entities from treating religious conduct more restrictively than any secular conduct that poses a reasonably comparable risk or from treating religious conduct more restrictively than similar secular conduct because of a need or of a presumed economic advantage.

The bill provides that a person whose free exercise of religion has been impaired in violation of the bill may assert that violation as a claim or defense in a judicial or administrative proceeding. It also provides that the government entity may be held liable for actual damages, attorneys’ fees, costs, and other appropriate remedies and allows the person to obtain an injunction against the government entity.

Finally, HF 2437 also prohibits a county or city from enacting any private or civil law that would interfere with a person’s free exercise of religion.


The Iowa Senate’s version of the bill, SF-2284, which came out of the committee was not put to a vote in the Iowa Senate. However, since he is attached to the Iowa House bill, he is still eligible for debate even though the second funnel deadline has passed.

SF 2284, however, includes language similar to the federal Religious Freedom Restoration Act. It states that a governmental entity shall not substantially interfere with a person’s free exercise of religion unless the governmental entity can demonstrate that the action constituting or giving rise to the charge is in pursuit of a compelling government interest and is the least restrictive means of furthering that interest.

read more
Fashion brand

Sunday Funday Moment: Famous Latina Fashion Brand Holds LA Pop-Up Tour in El Paso

EL PASO, Texas– From LA to El Paso. Los Angeles-based clothing brand Hija De Tu Madre traveled to the border this weekend to spread their positive message to all Jefas in our community.

“I only had $500 and I was living at home, so I really built this whole business on one product which is our Virgencita jacket that I wear and that was it,” said Patty Delgado, Founder, CEO and Designer of Latina Lifestyle Brand, Hija De Tu Madre.

Being the daughter of two Mexican immigrants, Delgado always knew she wanted to create something that represented her culture while empowering women and future entrepreneurs.

“I founded the company in 2016, it was during the 2016 election and I felt very called to create a space to celebrate culture,” Delgado said. “During this time, I was hearing so many negative stereotypes about immigrants and Latinos and just wanted to create a really safe space that celebrates our identity through something as simple as fashion.

Fast forward 6 years later and Hija De Tu Madre has sold products to people in over 30 countries, and this weekend the lifestyle brand held their three-day border pop-up tour and their first stop was at local Latina-owned business, Relic of Chuco.

“It’s really exciting, one that they chose to stop in El Paso and two that it’s another Latina owned business but on a bigger scale so even just seeing another business on a bigger scale scale is really motivating. I hope Latinas here are business owners and for Latinas in general to carry the brand,” said Chelsie Evaldi, owner of Chuco Relic.

Locals spent their Friday afternoon shopping for unique clothing, accessories and stationery the brand is known for.

Patty Delgado, founder of Hija De Tu Madre

Delgado hopes this border pit stop can keep El Paso and LA a little more connected.

“There’s a huge community here that we haven’t been able to connect with so much in real life,” Delgado said. “We’re based in Los Angeles so it’s really important for us to grow outside of that cause Latinos are everywhere we really wanted to connect with our Texas community.

And Delgado encourages people to continue supporting small businesses in their area.

“It’s about investing in your community and putting your money where it matters and that’s in our community and that’s where people need it most,” Delgado said.

Hija De Tu Madre’s short-lived tour wraps up in El Paso on Sunday afternoon at the Upper Valley Market, but they’ll cross into New Mexico and Phoenix. Click here for details on upcoming tour dates.

read more
Fashion brand

Chelsea star Ben Chilwell is taking time off for injury rehabilitation as the England left-back models for luxury fashion brand Prada

BEN CHILWELL took a well-deserved break from rehab to pose for luxury fashion brand Prada.

The Chelsea and England star was caught up in Sports World Magazine’s fantasy threads.


Chilwell was broken last month speeding up his injury recoveryCredit: Instagram / @calteck10

The 25-year-old took Twitter to show off the stylish outfit to her three-quarters of a million followers.

Chilwell wore a white Prada undershirt, with a matching black Prada shirt on top.

But he’s not the only Chelsea star to have donned designer clothes in recent years.

On loan midfielder Billy Gilmour modeled for fashion brand Burberry in 2017.

And the pair’s talents obviously extend beyond the football pitch.

An injury against Juventus in the Champions League group stages in November initially ruled Chilwell out for the entire season.

He went under the knife late last year after sustaining a partial tear in his anterior cruciate ligament.

But in video captured by team-mate Callum Hudson-Odoi at Chelsea’s Cobham training base last month, Chilwell hinted at a return before the end of the campaign.


He was seen kicking a ball in the treatment room as he continued to speed up his recovery from a long-term injury.

And the fact that Chilwell was moving freely had given Blues fans hope they would get a glimpse of the star left-back before the end of the season.

read more
Fashion brand

Briony Gorton, young owner of an internationally successful fashion label and Instagram ‘influencer’, is set to open her first boutique in her hometown of Burnley

And the 26-year-old is thrilled to open her first-ever boutique in her hometown next week. Based in the Burnley town center shopping centre, the countdown is on for the official opening of Talliah Rose next Friday.

Briony said: “It’s something I’ve wanted for a long time and there could be no other place than Burnley for my first shop.

“I’m proud of my roots, this city means a lot to me and I’m so excited to bring my brand, Talliah Rose, here.”

Register to our daily Burnley Express Today newsletter

The newsletter mute the noise

Briony Gorton is to open her first store for her fashion brand Talliah Rose in her hometown of Burnley

Today, Briony’s online apparel and swimwear business is an international success with 211,000 followers on Instagram coupled with the 223,000 followers Briony has on her own personal account.

Briony’s entrepreneurial spirit was evident when she visited garage sales with her grandparents when she was six years old. She quickly learned the art of bartering for goods and by the age of 13 she was asking her mother, Tina, to buy items on eBay which she would sell for a profit. When she earned £700 from her small business aged 13, the writing was on the wall for Briony’s future success.

A former Burnley College student, Briony’s business took off when she bought £100 worth of fabric and had a seamstress design her bikini. The bespoke bikini, embellished with Swarovski crystals, sold on fashion site depop and within six months Briony had made £100,000 by the age of 20.

Briony dropped out of college to focus on building her business which she runs with her mother. Papa Mick also helps with the business.

Briony pictured in her shop in Burnley which opens next week

Briony was devastated when people started taking her designs and selling discounted copies made in China, but she couldn’t do anything because she hadn’t filed a patent on them.

She didn’t let that stop her and started looking for factories and suppliers of clothes and shoes. She now has suppliers all over the world and her own warehouse in Accrington. And Briony is as proud of her warehouse as she is of her new store.

Briony said: “I couldn’t have done this without my parents, they supported me through everything and my mum is my rock and keeps me grounded which is vital in this business.

“I don’t come from a wealthy family, but we got together and worked hard to make my business a success. I’m proud of that.”

Briony in front of her warehouse in Accrington

Several investors have tried unsuccessfully to become part of Talliah Rose, but Briony is fiercely protective of her brand.

As a well-known Instagram “influencer”, Briony is inundated with messages from young girls complimenting her on her beauty and style.

She said: “It’s important to me to get the message across that images on social media are just that, an image, and that people can portray themselves however they want.

“Also, I work hard in my business, a lot of people don’t realize that, they only see the glamorous side of it.

“I want young women and girls to see if they work hard they can achieve their dreams no matter where they come from.”

read more
Fashion brand

Rwandan designer on her promotion to Swedish fashion brand H&M | The new times

Fashion designer Sandrine Gisa made history last week after being appointed head of the Visual Merchandising Group (VMG) at Hennes & Mauritz, a Swedish multinational clothing company based in Stockholm which focuses on fast fashion clothing for men, women, teenagers and children.

As of November 2019, H&M is present in 74 countries with more than 5,000 stores under the company’s various brands, with 126,000 full-time equivalent positions.

The Muhanga-born designer, who now lives in Gävleborg, a town in southern Sweden three hours from the capital Stockholm, is the youngest to hold such a position at just 29, which people say , became a huge problem as the last youngster to lead the global department had done so at 42.

In an interview with new times, Gisa talks about becoming the first Rwandan to work for the global fashion brand and what it means for her and the Rwandan fashion industry in general.


What powers do you hold in your new appointment at H&M?

I manage the visual merchandises (MD) department. H&M has so many departments and every design it’s ever done has to go through visual design before it becomes something people buy. It must be approved by the visual design department before going into production.

The fact that H&M is a global company headquartered here in Stockholm means that all decisions made must be implemented in all H&M stores, of which there are more than 5,000 worldwide.

When I got the job, it scared me a little when I realized that the decision our team is going to make will be global.

What does your appointment in such a big fashion brand like H&M mean for you as a designer and for the fashion industry in Rwanda?

When I was appointed in December, I went home and told my mother and my brothers. I just thought the job wasn’t a big deal until I started seeing people at the company so excited, saying there were people who had been with the company for over 35 years but never managed to return to the post.

I started to take things seriously when one of my bosses said to me ‘did you know that you are the first and the youngest woman to hold this position, especially from Africa? Your country should be proud of you!

Since then, I understood why people see it as something huge for me and for the Rwandan fashion industry in general.

Honestly, I’m a person who believes in actions over words. I like to take things slowly and let actions speak for me because I have people who have always doubted me.

So the position really means a lot to me personally or to my country.

How was your journey in fashion until H&M appointed you?

My mother is a seamstress, I grew up watching her do this for a living. She still helps me on my journey. I remember designing all the collections I presented at Kigali International Fashion Week in 2019.

So I grew up with the dream and passion of one day becoming a designer to the point that I tore up the clothes she bought for me to give them my favorite designs. We were arguing about it but I insisted, and then she had no choice but to teach me how it was done.

With the passion, I now have a master’s degree in fashion business and I happened to work at H&M during my internship as a tailor. Since then, we have become familiar. It is very difficult to work in a big company. With passion, I started working for them as a saleswoman in their store, and after finishing my studies, I joined their design team.

I didn’t go that far because I come from a wealthy family, but that’s all I told my dad and he never doubts me. I’m not the best in the whole company but God made me the chosen one.

Do your new responsibilities force you to stop your career as a fashion designer?

Yes, I have no choice but to quit because I’m supposed to work closely with them.

However, my goal is to one day own such a great company to develop and help my country because as a designer I personally watch how things are done and later see how we transfer skills because we have so many story that we could put into a design that can inspire people around the world.

How do you think this step can inspire the fashion industry in Rwanda and the African industry in general?

I think it can inspire Rwandan fashion and the African fashion industry because we have so much in us that people see but we fail to recognize ourselves.

Because in everything we do, we do it as an African native that when someone sees it, they get inspired and it’s sad that other people take advantage of our ideas. I would like to see the same happen not only in my country but in Africa as a whole. I would like this to happen in Africa too, especially in my home country, because we have so much to offer people who just think of genocide while our name always comes up.

What major fashion events have you attended during your career as a designer?

I represented Sweden at the Kigali International Fashion Week in 2019 in Kigali then in 2020 in Tokyo.

Other events where I have presented my collections include Scandinavia Fashion Week in Scandinavian countries.

But for now, for the sake of my new job, I can’t continue doing it because I’m no longer allowed to present at other fashion events because to avoid conflicts with employers, I might copy their creations.

Why do you think visual design is important to becoming a successful designer?

Visual merchandising design moves with the times. People used to make visual designs and presentations on papers, but they easily lost them or the papers got old. But, in the digital age, you can create your visual designs on your laptop and protect them from those who want to copy them.

[email protected]


read more
Fashion brand

A fashion designer shapes a sustainable business

From throws made from 100% recycled wool to ‘anti-squat’ leggings made from recycled polyester and recycled spandex, one ambitious designer has tackled the colossal carbon footprint of the fashion industry.

Angela O’Donnell, from Cork, founded sustainable and ethical fashion brand YAWUW – an acronym for You Are What U Wear – last year.

Having gained in-depth knowledge of textiles and development with her former luxury womenswear brand, Angela’s “moment of enlightenment” came when she first became a mother.

Angela’s ‘light bulb moment’ came after the birth of her daughter

She said: “The climate crisis will be one of the biggest issues in the next generation and the fashion industry is one of the worst culprits.

“My moment of enlightenment was when my little girl was born. When she’s my age, 37, and she goes, ‘Mom, what’s going on in the world? made ?’ I can say that I did something.

“I went to design the best products to try and change an industry that is just decimated because of the textiles they use and the conditions people work in.”

Angela’s designs use 100% recycled or organic materials

According to the Environmental Protection Agency, we dispose of around 110,000 tonnes of textiles as waste each year in Ireland. Of these textiles, 42,000 tonnes are clothing.

Angela uses recycled polyester yarn obtained from plastic bottles (PET), organic cotton, recycled wool and recycled elastane for her creations.

She said: “It’s so much easier to design products and clothes made from traditional textiles because these textiles are readily available.

“You can buy them from multiple suppliers, but whereas sourcing and keeping sustainable textiles from 100% recycled PET or recycled spandex, or something like that, it’s really difficult because they are not common.They are usually made in the Far East and sourcing them, testing them is very difficult.

“My life would be ten times easier if I just said to myself, ‘Yeah. I’m going to send this over there.’ do you take videos of your factories?”

Using 100% recycled textiles can be a challenge. Angela spent a year prototyping a pair of leggings that would pass the ultimate test.

She said: “The reason leggings are really hard to make from 100% recycled material is because most of the leggings you’re buying right now say they’re made from plastic bottles.

“But when you dig into the composition, you see that they’re only partially made from recycled bottles. It’s the rest of the composition that’s spandex or nylon that’s really hard to recycle.

“On my original samples, the leggings are made from 80% recycled polyester and 20% recycled spandex, but since the textile is so new, we were unable to dye the inside of the leggings.

“So when you put them on and do your squats, you can see yourself basically snapping. It was a disaster.

“With our final prototype, the quality of the recycled textile is so much better, and we could dye it completely. They are completely transparent!”.

Angela believes that the environmental impact of the global fashion industry will only be reduced by government policy.

She said: “I’ve always been obsessed with fashion. I’ve always used fashion and style as a way to express myself. But when you realize the reality of the industry and how quickly with which fashion businesses run and operate, you can’t ignore that anymore.

“I think real change will only come when governments say, ‘If you bring products here, you have to tell us that 50% of your textiles are made from sustainable materials. This is how you offset your carbon. Your packaging is biodegradable. Three simple things’.”

In our “Climate Heroes” series of reports, we shine a light on the people who are taking action to protect our environment and fight climate change. Although these people come from all walks of life, they share a common goal of improving the world around us.

read more
Fashion brand

Inside On Running and Loewe’s luxury sportswear collection

On Running, the Swedish sportswear brand known for its high-tech sneakers, is going high fashion.

Earlier this week, On Running teamed up with luxury fashion house Loewe to launch a splurge-worthy capsule collection of cool, faded workout pants, performance tees and (of course) of running shoes to make you the best dressed guy at the gym, or the trails.

Cloudventure running shoe

Loewe x Marche


Since British designer Jonathan Anderson took over the reins of Loewe in 2013, he has transformed the majestic Spanish leather brand into a modern cultural brand that speaks to the way millennials now dress, without losing the attention of the mark on very intricate designs. Technical is how we will also describe On. Launched in 2010, he designed a running shoe with Cloud 9-like cushioning, a shock-absorbing outsole and a propelling Speedboard that won awards and cult classic status among hardcore marathon runners.

Read more: Best running shoes for men

“They were really good for my feet,” Anderson told the Financial Times of his love for On. “Great support, very lightweight. And they go really well with everything,”

Considering we’re all wearing activewear these days, this limited-edition line is a match made in fashion heaven.

And we can’t argue with the results of the collection, comprising 26 outdoor-inspired items. Her three-layer parka features Sashiko-inspired stitching that resembles a starry night. On’s flagship temperature-regulating t-shirts, wind-resistant joggers and Cloudventure and Cloudrock athletic trainers have a gradient finish in earthy hues of orange, blue and brown. You can mix and match these pieces for a look that can hold up through the most rigorous race, while still looking great.

“A lot of people will wear a coordinated look to go for a run or hike, and I like that,” On creator Alex Brunner told the Financial Times. “I hope the collection inspires people to get out and explore.”

Prices range from $390 to $1,300. The collection is available online at Loewe and On Running while supplies last. Here are some of our favorite pieces from the line, organized by men’s health Fashion Director Ted Stafford.

Read more: The best workout clothes for men

This content is created and maintained by a third party, and uploaded to this page to help users provide their email addresses. You may be able to find more information about this and similar content on

read more
Fashion brand

Best fashion and beauty brands to buy – The Hollywood Reporter

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Note that prices and offers are accurate at the time of publication, but may be subject to change.

It’s International Women’s Day, which means it’s the perfect time to honor the amazing women in your life and even those you admire from afar. One way to celebrate is to highlight some of our favorite female-led fashion and beauty brands, especially those who are trailblazers and who have made bold and courageous changes in their respective industries (there are many !)

We’ve rounded up some of our favorite things to buy from these women-founded brands, from a must-have tote bag to what could very well be your new holy grail sunscreen. Whether you want to gift an item to someone special or buy something for yourself, this is a great way to show your support today. Find 10 of our top picks below.

Fenty Beauty

Everyone knows that Rihanna single-handedly changed the beauty industry for the better when she dropped a 40-shade foundation line from the start. Since the legendary launch of Fenty Beauty in 2017, Rihanna has expanded her brand into skincare (and we can’t forget her hit lingerie line Savage x Fenty), no doubt inspiring many celebrities to follow suit. with their own beauty brands.

Shop the Fenty Icon Refillable Semi-Matte Lipstick and Set, $20-$32:
fenty | Sephora | Ultimate


After working at companies like Benefit Cosmetics, Juice Beauty, and Perricone MD, entrepreneurs Alison Haljun and Christin Powell set out to create their own beauty brand based on high-performance natural ingredients, but with Gen Z in mind. . Kinship checks all the boxes you’d want in skincare: non-toxic ingredients that meet clean beauty standards, sustainable packaging, and fun, colorful aesthetics, to boot. All the good stuff that anyone, Gen Z or not, can appreciate.

Buy Kinship Self Reflect Sport Triple Ceramide Moisturizing Sunscreen SPF $60.28:
Kinship | Ultimate

Buy Kinship Self Reflect Sport SPF 60 Triple Ceramide Moisturizing Sunscreen


Michelle Ranavat combined her scientific training with the beauty rituals of her Indian heritage to create her eponymous skincare brand. The result was powerful botanical formulations using Ayurvedic ingredients like turmeric, bakuchi, saffron, and ashwagandha. Ranavat, which recently launched at Sephora, donates one percent of its profits to the Desai Foundation, a nonprofit organization that empowers women and children through community programs in India.

Buy Ranavat Radiant Rani Saffron AHA Resurfacing Mask, $75:
ranavat | Sephora | Thirteen Moon

Buy Ranavat Radiant Rani Resurfacing Saffron AHA Mask


Katie Sturino, body acceptance advocate, blogger and author, launched Megababe as a way to address traditionally private and “taboo” issues, like chafing thighs and sweaty breasts, without people feeling shame. . Unsurprisingly, the body care brand was a hit from the start.

Buy Megababe Dust Puff, $18-$36:
Megababe | Ultimate

Megababe Dust Puff

Uoma Beauty

As she witnessed the disregard for inclusiveness that the beauty industry helps to perpetuate, Sharon Chuter decided to launch her own cosmetics brand, Uoma Beauty. She continues to challenge beauty standards with her initiative, Pull Up For Change, a call to action for companies to publicly disclose the number of black employees in leadership positions, as well as the ongoing Make It Black campaign. .

Shop Uoma Beauty Stay Woke Luminous Brightening Concealer, $25:
Uoma Beauty | Nordstrom | Ultimate

Uoma Beauty Stay Woke Luminous Brightening Concealer


Sarah Staudinger co-founded fashion label Staud in 2015 with the goal of creating stylish and unique clothing and handbags that wouldn’t break the bank. Since then, there have been plenty of Staud “It” pieces, from square PVC totes to two-tone sweater dresses. The brand has been seen on celebrities like Kendall Jenner, Selena Gomez and Bella Hadid, to name a few.

Shop the Staud Raffia Shirley Mini Bag, $350:
Staud | 24S | Farfetch | Nordström

Buy Staud Raffia Mini Bag Shirley

good american

Khloe Kardashian and Emma Grede founded Good American in 2016 when the conversation about inclusivity was just beginning to gain traction in the fashion industry. From the get-go, Grede and Kardashian made sure that Good American’s beliefs were unwavering — Grede demanded that retailers buy all styles of denim in all sizes and not segregate them into a more distinct size area. The brand has since expanded from jeans to activewear, swimwear, shoes and more.

Shop the Good American Good 90s Jeans, $155:
Good American | At Bloomingdale’s |

Shop Good American Good Jeans from the 90s

Kat Maconie

If you’re looking for shoes with a little – no, a lot – of personality, you’ll find them at Kat Maconie. The British-born designer has had a penchant for flair ever since she used to decorate her mother’s high heels with costume jewelry and other flashy embellishments as a child. Her fun and colorful designs have been spotted on celebrities like Taylor Swift, Jessica Alba and Mindy Kaling.

Shop Kat Maconie Cher Chain Heel Pumps, $385:
Kat Maconie | Neiman Marcus

Kat Maconie Cher chain pumps


Since its debut in 2019, Parade has shaken up the lingerie market, thanks to its founder and CEO Cami Téllez. Frustrated with legacy lingerie brands that capitalize on its clientele’s insecurities, Parade’s goal is to make people feel good about themselves. The brand reached one million pairs of underwear sold in its first year.

Parade Plunge Bra

Mejuri Dome Ring


Buy now

read more
Fashion brand

Crazy Fashion Trends: Korean Brand Creates Dress Made Of Hair, Sparks Reactions Online

  • A fashion brand identified as Maison Kimhekim left social media users buzzing over one of their latest designs
  • The luxury brand with over 180,000 followers unveiled a braided dress made entirely of long black hair
  • Several netizens reacted with mixed feelings about the quirky design, with some criticizing the creation

Korean brand, Maison Kimhekim, recently made a dress from several strands of hair and sparked strong reactions on social media.

The design received mixed reactions. Photo credit: @maison_kimhekim
Source: Instagram

A video was shared via their official Instagram page of over 180,000 followers who captured the making of the dress with braid detailing.

The black-haired dress was later featured on a mannequin and although it was artistic, it left some netizens scratching their heads.

Watch the video below:

Read also

Thinking outside the box: Lady pairs pantsuit with gele in new photos, wows netizens

Social media users share their opinions

The brand was founded by Kiminte Kimhekim whose name is linked to an ancient royal family in Korea and symbolizes the Golden Kingdom era.

Maison Kimhekim fuses streetwear with haute couture elements, inspired by its experience in one of the most iconic fashion houses, Balenciaga.

However, the hairstyle drew mixed reactions.

Check out the comments below:


“It’s art, loving it”


“Sry but looks like Mrs. Chewbacca.”


“It’s a beautiful design but it annoys me in a way.”


“Imagine if they just donated that hair to cancer patients!!‍♀️‍♀️‍♀️”


“A little fire like this.., Pesin doesn’t burn. I can’t even light a smoke while carrying it. You’re gonna shoot Firegirl.”


“I could see it more as a work of art than a real wearable piece.”


“Imagine it getting wet from the rain”


“The braiding could have been done much better”


Read also

Bold Maternity Fashion: Rihanna’s See-Through Dior Dress Arouses Mixed Reactions From Internet Users

“A costume for a dystopian film.”


“Interesting – I love the placement of the braids to create the final look.”



Self-immolation mode: Model in burning dress looks frightened in trending video

There are no limits to what people are willing to do to bring their creative imaginations to life.

Fashion designer, Sam Macer, recently got tongues wagging online after posting an Instagram video, showing off one of his designs.

In the clip that has since gone viral, the 20-year-old designer is seen setting fire to a dress modeled by a lady identified on Instagram as Popping Baring.

The set consists of a steel-coated metal hoop skirt, a flame-retardant petticoat and a gathered top.

Let’s Talk Luxury: World’s Most Expensive Handbag Costs N1.5 Billion

When it comes to luxury pieces, there are no limits to the madness and daring of creatives to achieve the perfect creation.

Read also

Mixed reactions as Pretty Mike storms the event with 3 women wearing horse heads

A handbag designed by famous jeweler Robert Mouawad of Maison Mouawad is the most expensive handbag in the world.

The heart-shaped purse dubbed the “1001 Nights Diamond Purse” was – according to Robb Report – inspired by the Middle East’s most epic tale, the Arabian Nights, filled with romance, intrigue and whimsy.


read more
Fashion brand

Epson participated in Sustainable Brands 2022, showcasing sustainability in fashion and apparel

Epson was part of the Sustainable Brands 2022 Yokohama (SB’22 Yokohama) event, which was a hybrid international conference held both online and at Pacifico Yokohama North last month, with Epson showcasing its efforts to improve sustainability in fashion and apparel industry.

SB’22 Yokohama was Epson’s fifth time at a sustainable brands conference.

Alongside the Yokohama event, SB’22 Asia-Pacific, the first such multilateral conference, was also held in Korea, Malaysia and Thailand.

These conferences offer participants the opportunity to highlight their efforts in terms of sustainable development with the aim of strengthening corporate recognition and promoting commitment.

Epson participated in three programs at SB’22 Yokohama.

1. Plenary Session (Plenary 1-5)

Epson’s Global President, Yasunori Ogawa, delivered a speech titled “Epson’s Sustainability Vision and Initiatives to Solve Societal Issues”. As part of this, he will highlight value propositions addressing societal issues and explain how Epson seeks to build co-creation relationships.

2. Breakout session (C1-3)

The panelists included a designer, a fashion coordinator, a garment production control system supplier, and representatives from Japan’s environment ministry, a printing company, and Epson, and discussed their various points. on the theme “The future of sustainable fashion using digital technologies”. .”

3. Activation Center

In the Activation Hub, Epson demonstrated its collaboration with Japanese designer Yuima Nakazato through a pop-up boutique exhibition that featured his latest sustainable fashion designs printed using Epson inkjets and boutique designs using projection technology to reduce environmental impact.

A streaming replay of the event is available from March 1 through March 31, but sadly, SB organizers unsustainably closed stream registration last month, which seems incredibly crazy in the modern world of streams, but that’s life.

Either way, with product and technology sustainability being a priority these days, Epson and many other companies are doing their part to ensure a sustainable future, showing that the evolution of technology is the only real response to sustainability issues, so that we can continue to live modern lives, rather than retreat to caves and reduce papyrus to paper.


It’s all about webinars.

Marketing budgets are now focused on webinars combined with lead generation.

If you want to promote a webinar, we recommend at least a 3-4 week campaign before your event.

The iTWire campaign will include numerous advertisements on our news site and a major newsletter promotion and promotional and editorial news. Plus a keynote speaker video interview on iTWire TV which will be used in promotional messages on the iTWire homepage.

Now that we are coming out of Lockdown, iTWire will focus on supporting your webinars and campaigns and providing support through partial payments and extended terms, a Webinar Business Booster pack and other support programs. We can also create your advertisements and written content and coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers unique value to the technology industry by offering a range of video interviews, news, views and reviews, and also offers vendors the ability to promote your business and marketing messages.

We work with you to develop the messaging and conduct the product interview or review in a safe and collaborative manner. Unlike other YouTube Tech channels, we create a story around your post and post it to the ITWire homepage, along with a link to your post.

Additionally, your interview post message can be displayed in up to 7 different post views on our site to drive traffic and readers to your video content and downloads. This can be an important lead generation opportunity for your business.

We also provide 3 videos in one recording/session if you need it so that you have a series of videos to promote to your clients. Your sales team can add your emails to the sales materials and footer of their sales and marketing emails.

Discover the latest tech news, viewpoints, interviews, reviews, product promotions and events. Plus funny videos from our readers and customers.


read more
Fashion brand

Man infected with dog poo, dad broke woman’s jaw and Liverpool fashion label

Hello, these are the last titles of ECHO today.

Man contracts life-changing infection after leaving dog poop on the pitch

A man has urged dog owners to pick up their pets after a 17-year-old sports injury left him with a life-changing infection.

Darryl Adams, 50, was hospitalized in 2005 after his shin was stomped on with rugby shoe studs covered in dog poop.

The spikes cut the skin on his shin and the dog poop caused a cellulitis infection that never healed well.

READ MORE: Mum mistook serious illness for pain in the gym until she checked her voicemail

The Welsh lorry driver is taking part in a national dog fouling campaign after spending almost two decades suffering from a leg that ‘has never been straight’ since being infected.

Mr Adams said: “I ended up spending a week in hospital and the doctor who treated me said that once you have cellulite, it only takes something small to trigger it. again.

“The infection broke out twice between 2005 and 2013 – the last outbreak in 2013 was the worst.”

Read the full story here.

Father who smashed woman’s jaw and snapped friend’s finger with his teeth walks out of court

A drunk man who knocked out a woman and broke his nephew’s finger by biting it has walked free after begging a judge not to deprive his children of their father.

Liam Wharton launched a sickening attack on Debbie Peers after she tried to defuse an argument at a party on September 8, 2019.

The 31-year-old also bit Ryan Peers, his longtime friend and Ms Peers’ nephew, so hard on his finger that he broke it.

READ MORE: Faces of 27 people jailed in Liverpool this week

Wharton had been attending a party at the home of Ryan Peers’ parents on Horseshoe Drive in Fazakerley when he got involved in a drunken argument with another guest.

He was ejected and escorted to his nearby home by Mr Peers, but returned shortly afterwards and began to act aggressively in a confrontation which then spilled outside.

Ken Grant, prosecuting, said Debbie Peers, who did not know Wharton, followed him out of the house and tried to calm him down but he attacked her.

Read our court reporter’s full story here.

Liverpool fashion brand ‘so excited’ to go global with National Football League and sports superstars

A Liverpool fashion brand is “so excited” to potentially achieve global recognition after partnering with the iconic National Football League Players Association (NFLPA).

In the wake of another successful Super Bowl, British brand Tokyo Time has announced its official partnership with the NFLPA, which will feature some of the biggest names in the sport.

Formed in 1956, the NFLPA is an athletic union that represents National Football League players and is dedicated to the success and well-being of all players on and off the field.

READ MORE: Mum ‘unsure what to do’ after finding over £1,000 in second-hand purchases

Created out of a love for caps, hats and other headwear, Liverpool-based Tokyo Time combines athletic leisure headwear with Eastern inspiration to produce a fusion of Eastern-style street fashion accessories. and West.

Since launching in 2018, the brand has seen incredible growth and support and even has celebrity fans like actor Tom Davis, comedian Romesh Ranganathan, UK YouTubers and various high street influencers have all been spotted in the covers. – coveted leader.

Read the full story here.

read more
Fashion brand

New York brand Vaquera makes “fashion fan-fiction”

A week before their Paris Fashion Week debut, young designers Patric DiCaprio and Bryn Taubensee, who design under the name Vaquera, seem calm, although one fabric has yet to arrive, two outfits have yet to be started and they have to ship their entire collection—and themselves—across the Atlantic. The label is based in New York, although its name is Spanish – it means “cowgirl” and was chosen by founder DiCaprio because he was reading Tom Robbins’ 1976 novel, Even cowgirls have the blues at the time.

It was in 2013, when he was only 22 years old; a group of friends, including Taubensee and two others, Claire Sullivan and David Moses (neither of whom are yet involved), joined them in 2016. They collectively designed and physically built Vaquera’s collections in their spare time so that they were all working second jobs, mostly in retail. Now, however, Vaquera is a full-time concern for the remaining duo.

The creators of Vaquera describe their work as “fashion fan-fiction” – essentially amateur, fan-made, unauthorized work based on existing work. Probably the most famous example is that of EL James Fifty shades of Grey novels, a fantasized and sexualized account of the relationship between Edward Cullen and Bella Swan of the dusk books and films, which have taken off.

What does this mean in terms of fashion? Tributes to great designers of the past, nods to Martin Margiela and John Galliano, a clasp-clasp grandma’s handbag transformed into a pinafore dress that recreates a design by Yohji Yamamoto from 2001, and a series of T- shirts with avant-garde faces. on-call designers, including Vivienne Westwood, love group t-shirts.

“In music, it’s so normal to do a cover,” DiCaprio, 31, explains via Zoom. (Taubensee is 32) “It’s something we want to bring to the fashion world. It’s something we struggle with – this idea of ​​ownership. The brand has indeed drawn grassroots criticism on social media for close tributes, like this dot-to-dot Yamamoto redux. It’s an idea that’s always more delicate in fashion than music, or even art, where appropriation is a form in its own right.

Vaquera likes to make clothes that look like other objects like this quilted satin heart-shaped box of chocolates. . . © Darian DiCianno/

. . . and this mini dress based on a Tiffany & Co velvet jewelry pouch

Two Spring/Summer 2018, New York Fashion Week outfits: an oversized shirt and a tie. . . © Dan and Corina Lecca

. . . and a T-shirt with the face of designer Miguel Adrover © Dan and Corina Lecca

Ironically, it was one of their “covers” that caught the attention of Comme des Garçons, who now support their business through their brand development division named Dover Street Market Paris (DSMP). In the Spring 2019 exhibition at the Metropolitan Museum of Art Camp: Fashion Notesthere was a Vaquera mini dress fashioned to look like a gargantuan Tiffany & Co velvet jewelry pouch – Vaquera often likes to make clothes that look like other things, puffed up big, like a heart-shaped box of chocolates in padded satin wrapping the whole body, or a fabric pouf topped with a rosette of Christmas gift ribbon one meter wide.

Kawakubo admired the bag-lady look in the museum, which Met costume curator Andrew Bolton passed on to designers. “We were amazed that she had any idea who we were, let alone that she was interested,” DiCaprio said. Bolton then put them in touch with Adrian Joffe, Kawakubo’s husband and chairman of Comme des Garçons and Dover Street Market. They succeeded.

A year later, Vaquera was in dire straits. “We had hit like a wall in New York, no money, barely had a collection done,” says DiCaprio – lamenting the lack of support for young talent in the city. They reached out to Joffe and Dover Street Market – which started stocking Vaquera in spring 2020 – for help. The retailer suggested hosting a cocktail party at its New York store. Vaquera instead held a guerrilla fashion show around the shelves, having done a collection in a week. It caused a stir and DSM loved it. “Then they came to our showroom that season and said, let’s work together. How can we help you?” recalls DiCaprio. DSMP announced support for Vaquera in September 2020.

Vaquera’s studio in Brooklyn. The duo have been criticized for paying close tributes to the work of other designers. “In music, it’s so normal to do a cover,” replies DiCaprio © Shina Peng

Since Dover Street Market Paris got involved in the manufacture and wholesale of its clothing, the number of global stockists of Vaquera has increased

“I don’t think we would still be here without them,” adds Taubensee. “For so long people were really interested in us – but I think people didn’t have much faith in us either, at the same time. Comme des Garçons actually understood better than anyone what we needed. And it was a help with distribution, marketing, press inquiries and sample production. Nearly half of Vaquera’s upcoming Fall/Winter 2022 collection was produced by Comme des Garçons factories, and the designs include puffer jackets, handbags, fashionable knitwear and jewelry, “things that we could never have made it ourselves,” Taubensee says. “One thing we struggled with was that our shows are exciting. But we weren’t selling anything, really. Since DSMP got involved in making and wholesaling their clothes, the number of Vaquera’s global stockists have grown to 40. And alongside fantastic rolling chocolate boxes, its apparel includes more business-savvy pieces like oversized suits, bras and easy T-shirt dresses.

The collection, unveiled tonight, riffs on the city of Paris – Vaquera will show in the new Dover Street Market event space there, a 17th century mansion in the Marais, now named 3537. “It’s about the vague idea of ​​love,” says DiCaprio. “The city of love and our love for fashion, our love for our friends, our family and ourselves. And you know, what do you sacrifice for love? How is love inspiring? What is Is that limiting? And what does it look like, in a garment? Now DiCaprio and Taubensee are going to show us.

Check out our latest stories first – follow @financialtimesfashion on Instagram

read more
Fashion brand

Milan Fashion Week review: Prada, Max Mara, Moschino

Photo-Illustration: by The Cut; Photos: Courtesy of Prada, Max Mara, Moschino

Miuccia Prada and Raf Simons are two of fashion’s greatest talkers, unpacking its history, analyzing the news and discussing their feelings, and the result is a Prada that feels deeply new. Some collections might seem “more Raf than Miuccia” — to which Miuccia would probably respond, “Well, if Raf has something more interesting to say…” In other words, she doesn’t have those kind of barriers. The latest collection happens to be purely Miuccia, with elements of Raf woven into Prada’s history.

What’s at the heart of this story are his views on women – a smart adult person who didn’t seem to really like fashion. You can see Prada’s first fashion show, from 1988, on YouTube. Held in a series of elegant rooms, a waiter still served drinks to guests as the models began walking casually. Not only were some of them older, but they wore styles that have become Prada signatures over time – the plain V-neck sweater, the full skirt. And it was at a time when Gianni Versace, Thierry Mugler and Jean Paul Gaultier set the catwalks on fire with sex bombs.

Photo: Courtesy of Prada

On Thursday afternoon, in the vast presentation space of the Fondazione Prada, some of the girls were even older – Hannelore Knuts, Liya Kebede and English beauty Erin O’Connor. They walked with newer models like Kaia Gerber and Hunter Schafer, the Euphoria star, who wore a white ribbed undershirt with a skirt made up of a black panel, another in fuchsia crinkled silk, then a sheer panel in black tulle embroidered with pieces of red satin. Schafer wore no jewelry, carried no bags and, like all models, wore a wedge pump with a strap.

But the patterns weren’t the only link to Prada’s stylistic origins. In the middle of the show, there were costumes with full skirts, now fuller and with more movement, and a v-neck sweater with one of the skirts. These jackets, along with double-breasted wool coats – some plain wool, some tweed – were slightly oversized at the shoulders, sculpted at the waist (a view best seen from behind) and very, very elegant. They, too, are part of Prada history, although the fit and proportions (and adornment) keep changing over the years. And, of course, the moods of Prada.

Photo: Courtesy of Prada

At the 1988 show, guests sat on spindly chairs. Last September, the set was an elaborate grid of wooden boxes interspersed with video monitors, and the models strolled among the guests. Yesterday, Simons and Prada, as if looking to wipe the slate clean, used long rows of cinema seats, with the models emerging from a futuristic-looking tunnel and then walking through a plain, wide carpeted space before stepping into exit through another tunnel at the opposite corner. from the room. Depeche Mode played throughout.

Schafer’s sheer outfit, with its splash of garish fuchsia, was also reminiscent of another Prada concept, perhaps the most difficult in her repertoire to put your finger on. I remember looking at the Prada collections in the late 90s and early 2000s when it showed, basically, a floaty brief and a pair of underwear, or underwear with, say, a cotton polo shirt. knitting. At the time, sexual expression was as singular as it was confusing. For me, these slips conjured up so many images, but mostly of 1930s Germany. Prada’s credentials were – are – vast and personal.

Photo: Courtesy of Prada

This thrill of sexuality, which is more feminine than feminine, ran through Thursday’s show, I’m delighted to say, and it took several forms, including a pair of belted coats in hot pink or thick but toned black leather. (they’re so chic but in a dirty mood that who needs to wear anything but briefs?) and a cluster of long-sleeved black silk dresses, pretty austere except for a feathered swipe at the neckline or, say, at the hip.

One can imagine that Simons would be intrigued by the hallmarks of Prada’s style, though perhaps Miuccia herself could be more neutral, having created them. But given the storm of images that characterizes (until now) the 21st century, it is important for the Prada brand to draw people’s attention to its identity. It was not a nostalgic trip. And, as Miuccia would surely expect from their partnership, Simons drives the label forward with his own tastes. Has Prada ever made a jacket? Maybe, but here’s a favorite Simons style merged with Prada tradition, now in Prada nylon, slightly oversized, and sometimes even embroidered with shimmering sick-green flowers.

Photo: Courtesy of Moschino

Photo: Courtesy of Moschino

The Milan shows were remarkably good. On a gloomy day in the news, Jeremy Scott of Moschino performed an essential function of fashion: to be outrageous, to mock his own illusions. The set was a luxury piece in a luxury European house, and the models’ clothes were adorned with rich fabrics (perhaps the curtains), or in the shape of a grandfather clock or a Coromandel screen, or adorned with gold trim. A hat could be a fringed shade or – why not? – a pair of cuckoo clocks. Still, dodge the jokes, and the clothes were smart and varied, with beautiful coats and suits, including a revival of Franco Moschino’s “evening suit,” with cutouts on the front of the jacket, and a pantsuit. black lace evening dress. . Scott got the last laugh by stepping out in a red astronaut costume – apparently a nod to the 1968 film, 2001: A Space Odyssey.

Max Mara
Photo: Courtesy of Max Mara

Max Mara and its quirky sister label, Sportmax, are also committed to making big fashion statements. The exuberant radicalism of Swiss-born artist and designer Sophie Taeuber-Arp (1889-1943) was the starting point for Max Mara’s strong silhouettes, many using the brand’s famous “teddy bear” fabric – for bell-shaped skirts, flared pants and shorts. If that sounds crazy, that’s the point: it was playful and risque fashion. The collection was loaded with interesting pieces in a concise palette of warm browns, creams, blacks and reds, including plush tunics; military coats; a fabulous sleeveless, ankle-length tunic in black wool with a low waist; and all-knit crepe-soled thigh-high boots (with rear zippers). Another difference this season is that Tonne Goodman stylized the show for the first time, adding to its visual sharpness.

Photo: Courtesy of Sportmax

I don’t know why Sportmax has ‘sport’ in it, because it doesn’t seem so sporty these days – and I’m happy about that. It’s almost become Max Mara’s weird and experimental relationship, though still in the vein of luxury. Staged this season in a long piece bathed in bright pink, the standout motifs were retro-futurism (think blade runner) and the good old cheeky glamor of Helmut Newton. Fittingly, the tailoring was frighteningly feminine, bordering on the shapes Demna developed at Balenciaga, while several evening looks – worth checking out if you’re shopping this fall – have cutouts that follow the contours of the body. Once again, the look at the start is decisive.

read more
Fashion brand

Former Marvel Executive Director Cort Lane Joins eOne as VP of Original Content, Fashion Brands

Following the announcement last week of Netflix premiering on My little Pony 3D CG Specials and Series, Hasbro’s Entertainment One (eOne) has tapped the project’s Executive Producer, Cort Lane, to join the company as Vice President of Original Content, Fashion Brands. Reporting to Olivier Dumont, President of Family Brands at eOne, Lane will lead the development and creation of a listing leveraging Hasbro’s rich IP library and original projects.

“I have never had as much fun on a project as on My Little Pony: Make Your Mark and I attribute that to the brilliant and supportive team at eOne Family Brands,” said Lane Animation magazinee. “I’m thrilled at the opportunity to collaborate on their uplifting, relatable and joyful entertainment for kids of all ages and girls in particular!”

Prior to eOne, Lane spent 12 years at Marvel/Disney, completing his tenure as head of Marvel’s Family Entertainment group. His Marvel credits include Ultimate Spider-Man, Black Panther’s Quest, Avengers Assemble, The Super Hero Squad Show, numerous Lego/Marvel co-pros, and development of the recent success of Disney Jr. marvel’s Spidey and his amazing friends.

Previously, Lane spent 7 years at Mattel, producing for Barbie, Fisher-Price and many other brands. Most recently, the Lane executive produced the Outfest Grand Jury Prize-winning documentary No Straight Lines: The Rise of Queer Comics. Lane also continues his role on GLAAD’s Child and Family Advisory Council.

read more
Fashion brand

Top 5 Rules of a Successful Fashion Buy for Growing Your Brand

There is buying, then there is buying for growth. Michaela Wessels, CEO and Co-Founder of Style Arcade, explains how to build a robust buying strategy that supports your winners and really moves the needle.

1. Prioritize your quantities

Business growth and expansion relies on creating a tiered buying strategy, where you use different levels of depth per option. When most fashion companies first enter the market, there is no historical data to base their decisions on, so they often allocate the same number of units to each style.

This practice is very restrictive, because as a general rule: 20% of the styles will make 80% of your sales. If you launch with 100 styles, by the time you hit the six-week mark, you’ll find the 20 styles that made 80% of your sales.

Understand your sell rate

To understand your weekly sales rate (WROS), calculate how many units of a product you sell on average per week. From there, simply add 20-30% to your average sell rate to estimate your upper threshold, and minus 20-30% to determine your lower threshold.

For example, if these top styles start moving 40 units per week and selling out in two weeks, you can simply adjust your high, medium, and low quantities for the following season, based on your new sell rate.

The 80/20 rule

Better known as the Pareto principle in different industries, in fashion buying and merchandising, 80% of your sales are made up of 20% of your styles.

Focus on your 20 percent

Suppose you buy 500 styles per month, choose 100 that will bring you the most sales. Once you’ve convinced your team with your data learnings, support those styles with depth.

How to identify bestsellers

Your historical performance should help identify a number of models, including the silhouette your customers love and want more of.

Once you’ve identified your most popular shapes and chosen your best sellers for your next season, you can simply take the historical attributes and rework them based on their past performance.

Determine the price

There is an upper, middle and lower price for each collection. To get the most out of your top 20% selling styles, you need to find a sweet spot for your customers. Understanding your pricing strategy and determining the median price they’ll be happy to part with for the styles they really want means you can allocate larger volumes where it hits and cover your margins.

3. Extend your waistline

Extending size runs can create growth. If you look at your ratio and the final sizes represent more than 15% of the total sales, then you have the option of adding a fringe size.

To test this, be sure to look at commonalities in silhouettes and colors where you want to introduce the fringe size. While all styles sold in size 14 are color-blocked, the future range indicates that a size 16 is required. Along the same lines, if size 6 primarily sells floral prints, there is an indication that you should expand to 4, but there is no indication to expand to 16.

A Style Arcade brand showed that 28% of sales in a particular category came from XS. On the team’s next purchase, they added an XXS, opening the door for them to $1.1 million a year in revenue.

4. Determine which styles are never out of stock

Fashion merchandising best practices involve constantly keeping an eye on identifying your star products. Most of the fashion brands we work with have a 20% share of styles that live all year round and dampen their bottom line.

Even the biggest premium brands have their flagships; think of Louis Vuitton’s Neverfull tote or the Gucci Marmont belt. The great thing about being online is that you can hide 40,000 Gucci belts behind a little placeholder image, the image that helps with an 80% conversion rate.

5. Proactive Markdowns

Clear as You Go (CAYG) is a retail price reduction strategy that involves recognizing slow moves after six weeks and discounting them early. Shopbop is famous for having discounts on the new arrivals page because they know the value of clearing inventory early. Cut back when it will actually move the needle and don’t be afraid to avoid aging stock.

This strategy will save you less, save your business margin and free up cash flow. It really is a win-win.

Full article originally posted on For more retail news like this, sign up to Style Arcade’s blog today.

read more
Fashion brand

Finnish fashion brand Marimekko’s sales increased 23% in FY21

Net sales of Finnish fashion and textile company Marimekko increased by 23% to 152.2 million euros (123.6) in the 2021 financial year. Net sales were boosted in particular by a favorable trend in wholesale and retail sales in Finland. In addition, wholesale sales in the Asia-Pacific region and Scandinavia as well as retail sales in North America increased strongly.

Operating profit improved to €31.2 million (18.8) in 2021. Comparable operating profit increased by 59% to €31.2 million (19.6 ). Profits were boosted in particular by the increase in net sales, but also by the improvement in the relative sales margin. On the other hand, an increase in fixed costs had a weakening impact on results.

In the fourth quarter of fiscal 2021, Marimekko’s net sales increased by 29% to €48.1 million (37.4). In Finland, net sales increased by 32%, international net sales increased by 23%, Marimekko said in a press release.

“Key drivers of our strong performance include our long-term efforts to modernize our brand and lifestyle collections, strengthen our digital business and omnichannel customer experience as well as increasing our brand’s international awareness of year after year”, Tiina Alahuhta-Kasko, President and CEO, noted.

“The new operational practices we have adopted during the pandemic and our agility to react to the constantly changing operational environment have also been important factors. I take this opportunity to express my deep gratitude to the entire Marimekko team for their tremendous work: in the face of difficult market conditions, our staff met with passion and perseverance the challenges created by the pandemic while continuing our efforts to accelerate our long-term profitable growth,” Alahuhta-Kasko explained.

Marimekko Group’s net sales for 2022 are expected to increase compared to the previous year. The comparable operating profit margin is estimated at around 17-20%. Global supply chain disruptions and general increases in material and logistics costs, in particular, are causing volatility in the outlook for 2022.

Fibre2Fashion (RR) Press Office

read more
Fashion brand

Luxury fashion brand Balenciaga to open a Tysons Galleria store

Tysons shoppers will soon be able to dress like Justin Bieber — provided they have an extra $1,000 to spend on a pair of sneakers.

Luxury fashion house Balenciaga will open a boutique at Tysons Galleria tomorrow (Thursday), its first in Virginia and the DC area, a spokesperson confirmed to Tysons Reporter.

The store measures 133 square meters (or 1,431 square feet) and will sell the brand’s ready-to-wear clothing as well as bags, shoes, eyewear and accessories.

A press release highlights the store’s “intentionally eroded concrete facade” and “deconstructed” architecture, which Balenciaga says make it a more environmentally friendly design.

“The resulting structures inherently require less virgin material,” the press release reads. “In line with Balenciaga policies, new stores and renovations aim to achieve the highest standards of sustainable practices.”

Balenciaga was founded by Spanish designer Cristóbal Balenciaga, who opened the house’s first official boutique in Paris, France, in 1937. His work was notable for its clean lines and full silhouettes, serving as inspiration for the film “Phantom Thread” by Paul Thomas Anderson.

The company now operates more than 100 stores worldwide, including 30 in the United States.

Balenciaga joins New Zealand clothing store Rodd & Gunn, which now appears to be open next to Kate Spade, and restaurant Empanadas De Mendoza as the latest additions to Tysons Galleria.

The mall also plans to add furniture store CB2, a CinéBistro movie theater, Crate & Barrel, a Yard House sports bar, and more. Many newcomers will occupy the space of the old Macy’s, which has been remodeled and divided into smaller units.

read more
Fashion brand

Imitation of Christ Fall 2022 Ready-to-Wear Collection

Since its inception two decades ago, Imitation of Christ, a collaborative platform for fashion, art and environmental responsibility, has often been ahead of the industry. Too soon, in fact, to get credit for disruptions like upcycling (in the year 2000) and shows as performances (the brand followed up its funeral show with a red carpet arrival presentation for the fall 2001). This season finds Tara Subkoff exactly on time as she showcases a fall collection of digital apparel, created with Adam Teninbaum, Principal VFX and Animation Director at AST.NYC that only exists in the Metaverse. (It’s possible that some of these Web 3 renders will be made into clothing at a later date.)

Because so much of what IOC has done is tinkering and doing, from picking and splicing vintage to screen printing, this leap in technology seems particularly dramatic; but at the same time, it fits perfectly with Subkoff’s relentless curiosity and fascination with what’s next and what fashion can be and do.

When Subkoff relaunched IOC in 2020, she did so, she said on a call, “as a collaboration platform,” and she worked with a rotating cast of young creative directors. , encouraging and mentoring their talents. The attractions of the metaverse for Subkoff are many and include its reach and inclusiveness. “What’s really fun about it is that you can really define physics, gravity and play in different areas,” she said. “You don’t have to worry about the fit so much; anyone can wear it—your avatar can wear it, [or] someone else, and I think that’s kind of fun too. In addition, the carbon footprint of their production is limited. Subkoff is also passionate about the ability to be cause-driven in the Metaverse. For the fall, she collaborated with photojournalist Lynsey Addario, whose images relating to climate change and the California wildfires are projected onto Subkoff’s creations. Surprisingly for a vintage hunter, Subkoff has had a passion for science fiction since childhood. Her father ran an antique store across from the Forbidden Planet comic book store, where she escaped to other worlds. She seemed to have resurfaced in this collection, which has a futuristic aesthetic, and includes what look like liquid metal hooded dresses with various graphics, one in the signature IOC “font”. Other than that small touch, most designs in this collection bear little resemblance to the brand’s earlier work, although some volumes seem to nod to Valentino’s collaboration with Moncler. Subkoff took a go-for-it approach to these designs – essentially technological versions of paper dolls – taking advantage of the endless possibilities of the medium.

This IOC collection will be part of Decentraland Fashion Week in March, which is perhaps a better fit than on the New York calendar, as they require different review criteria. While this project is in line with the brand’s ethos, the aesthetic is a world apart from most of what’s come before. Subkoff has always made us confront the past with the present. She challenged fashion’s fascination with the new and the multiple, producing one-of-a-kind pieces presented via multimedia shows, whether it was a show on an escalator or concurrent events in New York and Los Angeles. IOC was inimitable in the way Subkoff was able to use clothing as vehicles for concepts. As progressive as this project is in some ways, in others it seems to be stuck in neutral, still accessible and at the same time out of reach.

read more
Fashion brand

Blossom Chukwujekwu’s ex-wife Maureen Esisi reopens fashion house

maureen esisi

Feb. 13 (THEWILL) – Maureen Esisi, the ex-wife of Nollywood actor Blossom Chukwujekwu, has relaunched her fashion business, House of Maureen Esisi. The beautiful lady quit the business after her controversial split and divorce from her husband a few years ago. Heartbroken over the breakdown of her marriage, Maureen struggled to find what she loved most and focused on her healing process as she addressed the controversies surrounding her breakup. marriage. She’s also taken time off to rediscover herself while coping with her brand influencer and skincare business. The delighted lady opened her office to clients for the first time in two years about a week ago.

In August 2019, social networks were in turmoil following the announcement of the breakup of Blossom and Maureen Esisi. Blossom had left his marital home and told his in-laws that he was no longer interested in marriage. Reacting to the breakup, Maureen revealed that the actor was not interested in having children. Her constant pleas for her former husband to adopt children if they weren’t going to have their own also fell on deaf ears.

The brand influencer had corrected the idea that the collapse of her marriage was due to domestic violence and infidelity on the part of her ex-husband.

Previous postTackling relentless flight delays and cancellations in Nigerian airspace
Next postThe real reason Ronke Odusanya’s baby daddy backtracked and accepted his daughter

read more
Fashion brand

Ai Toronto Seoul Founders Turn Interest in Fashion Into a Family Business

For the founders of Canadian accessories brand Ai Toronto Seoul, fashion is a family affair.

Content of the article

For the founders of Canadian accessories brand Ai Toronto Seoul, fashion is a family affair.


Content of the article

“During our childhood, I remember that every month my mother always had the latest fashion magazines imported from Korea, but also the latest Vogue and Chatelaine,” said co-founder Hannah Kim. “One of my fondest childhood memories was every weekend when my grandmother, my mother, my second sister and I sat around the TV for our weekly episode of Fashion Television with Jeanne Beker.”

That initial interest Kim, her sisters Joanna Lee and Rebekah Ma, and their mother Hun Young Lee expanded to create vegan leather handbags and accessories for their line. We caught up with Kim to find out more.

Q. What makes Ai Toronto Seoul unique?

A. We are a family business and founded by women. And fashion has always had a big influence on our lives. Our parents immigrated to Canada from Seoul in the late 70s. Particularly for our mother, I believe fashion was a way for her to connect her expertise and fine art studies in Seoul as a way to adapt to Canadian culture.


Content of the article

Q. Who is the target customer?

A. Our mother taught us that fashion alludes to the way things are done and although fashion can be defined as the style of dress or the dominant behavior at any given time, it doesn’t have to be either. . Our overall style would be described as a mix between modern and classic. We like to see the different trends, but we create pieces that are timeless and practical, but also fun to style. All four of us represent a different generation. Our mother is in her sixties, I am in her forties, Rebekah is in her thirties and Jo is in her twenties. It is important that we all like the bag and can style it, regardless of age.

Q. What can you share about where the accessories are designed and made?

A. The idea always starts with us. From a conversation with my sisters to a discussion with our mother. Our mother will draw – she studied fine art – and we will email it to my sister in Seoul, South Korea. My sister in Seoul will work with our designer and my sister will then source the materials for a sample. Once a sample is made, she will test it and send it to Toronto for us to test. If there are any components that need to be adjusted, they will be made and my sister will test the final sample. We then produce a small batch and in a few months, if we see there is a demand, we will produce more. Otherwise, we remove it. We also take feedback from our customers and listen to what they want to see.


Content of the article

The Ai Toronto Seoul Mini Croc handbag is made from vegan leather, which does not require a toxic tanning process, and is PETA approved.  It retails for $165.
The Ai Toronto Seoul Mini Croc handbag is made from vegan leather, which does not require a toxic tanning process, and is PETA approved. It retails for $165. Photo by Ai Toronto Seoul /PNG

Q. And what more can you share about the sustainability aspect of the brand story?

A. Growing up in Canada, we were always taught about sustainability and environmental awareness. Especially growing up with sisters, we always wore each other’s clothes and our mom loved vintage shopping. Creating a vegan brand was a natural decision for us, as being eco-friendly and eco-friendly has always been an important part of our lives.


Especially considering that Korea was one of the first places to create vegan leather before it became a growing trend. Ai aims to create sustainable luxury. All of our products are PETA approved and our vegan PU (polyurethane) leather is cruelty-free and does not harm animals. It also doesn’t need to be tanned, which is great because tanning real leather creates pollution from the chemicals used to create it.


Content of the article

Q. Is there a “hero” design in the collection? If so, which one and what makes it so popular?

A. The playpen was definitely our hero design when we first launched it. But when the pandemic hit, people’s needs changed. People had to have their hands free. The new standard calls for bags to be more accommodating to fit the essentials but with comfort. At Ai, we wanted to revolutionize the hands-free bag towards a more fashionable piece. Our flagship piece has therefore moved to the ESSE and the Mini Croc.


Q. What is the price range of your creations?

A. From $55 to $225.

Q. Where can people view them?

A. Online at but we are also available on, Hudson Bay online and Shopping Channel! You can also find us in person at our favorite store, Permission, in Toronto.

[email protected]



Postmedia is committed to maintaining a lively yet civil discussion forum and encourages all readers to share their views on our articles. Comments can take up to an hour to be moderated before appearing on the site. We ask that you keep your comments relevant and respectful. We have enabled email notifications. You will now receive an email if you receive a reply to your comment, if there is an update to a comment thread you follow, or if a user follows you comments. See our Community Guidelines for more information and details on how to adjust your email settings.

read more
Fashion brand

FTC Fines Fashion Company $4.2 Million For Blocking Negative Customer Reviews | Arent fox

The FTC’s recent allegations with Fashion Nova

Fashion Nova, LLC, is a California-based “fast fashion” retailer that describes itself as “the world’s leading fast-to-market apparel and lifestyle brand.” The company operates an e-commerce platform, as well as a handful of physical locations, and has a major social media presence, including more than 25 million subscribers and partnerships with celebrities like Cardi B, Megan Thee Stallion, Justin Bieber. , and Kendall Jenner.

In its allegations against Fashion Nova, the FTC alleges that Fashion Nova misled its customers in violation of Section 5 of the US FTC Act by blocking negative customer reviews of its products. Specifically, a recent FTC press release states that the retailer “misrepresented that product reviews on its website reflected the opinions of all shoppers who submitted reviews, when in fact it removed reviews with ratings less than four out of five stars.”

In the complaint, the FTC calls out Fashion Nova for its comment review framework. Specifically, Fashion Nova used a third-party online review system that automatically posted four- and five-star reviews to the website, but retained less-starred reviews for corporate approval. However, the company has never endorsed or published the hundreds of thousands of less starred reviews. To settle the allegations, Fashion Nova has agreed to pay just over $4 million and will be obligated to post all reviews of products currently sold on its website. This isn’t Fashion Nova’s first encounter with the FTC. In April 2020, he had to pay $9.3 million for failing to ship products in a timely manner and illegally issuing gift cards in lieu of refunds.

FTC issues new guidelines for online retailers

In addition to the settlement with Fashion Nova, the FTC also recently issued guidance on handling customer reviews that online retailers should carefully consider. According to the “Soliciting and Paying for Online Reviews” guidelines, retailers are encouraged to carefully consider the processes by which reviews are collected and published. When collecting reviews, companies should not prevent, discourage or intimidate people from submitting negative reviews. Businesses should also not only ask for reviews from people who will leave positive reviews. Additionally, the FTC encourages companies to have “reasonable processes in place to verify that reviews are genuine and not false, misleading, or otherwise manipulated” and to treat positive and negative reviews equally. Finally, for review of postings, FTC staff encourages companies to post all notices and not to display notices in a misleading manner.

Main Takeaway

Businesses need to educate their digital marketing and website management teams. Tampering with reviews is prohibited by the FTC and may be considered an unfair or deceptive trade practice in violation of FTC law. Retailers are encouraged to review their existing practices to ensure compliance.

read more
Fashion brand

Ride for the exclusive Greggs and Primark fashion collaboration | Business

Shoppers across the UK passing by their local Primark were perplexed over the weekend when they spotted Greggs steaks and vegan sausage rolls discreetly slipped into the handbags and pockets of models in shop windows. Their curiosity was further piqued on Primark’s social media accounts, which displayed a receipt showing items from Gregg’s menu with a curious emoji.

The secret has now been revealed as the two popular high street retailers announced a partnership on their social media channels in a carefully curated PR moment, announcing the launch of a new fashion line on February 19 and l opening of Tasty by Greggs, a new cafe at Primark’s Birmingham branch said to be the “world’s most Instagrammable Greggs”, a week before February 12.

The launch video promised, “We make tidy food, we make tidy fashion. Together we are unstoppable.

The stray baked goods sparked a lot of speculation about the collaboration on social media this weekend. A commentatorwhose tweet received thousands of likes, said: “Thanks to Newcastle Primark legend who accidentally left a load of Greggs in the shop window.”

The 130-seat cafe will open in Primark’s largest store selling Gregg’s signature dishes including sausage rolls, pastries, pizza, desserts and coffee. It promises the “ultimate Greggs experience,” filled with tables decorated to look like donuts and a donut swing where the brand hopes customers will snap photos to post on Instagram.

Greggs has yet to reveal the clothing line and whether it will feature prints of his iconic baked goods, but a PR image shows a simple hoodie with the Greggs logo. The limited edition range of 11 pieces will be available in 60 stores.

Raymond Reynolds, Greggs’ business development manager, said customers have “continually requested” Greggs-branded clothing. “Fans can literally show their love for Greggs on their sleeves,” he said.

Greggs and Primark will open a pop-up store in Soho between February 17 and 18 to “offer avid fashionistas the chance to get their hands on some of the new collection before the rest of the nation”, with two pieces available free of charge for those who manage to secure a slot when reservations open on February 10.

Tim Kelly, director of new business development at Primark, said the retailer was looking to team up with brands “we know [our customers] love” on clothing lines and in-store experiences.

Collaborations are increasingly popular among brands to allow them to reach two sets of customers at once. One of the most iconic brand partnerships is that between Nike and Apple, which was formed in 2006 and includes Apple Watch Nike, a collaboration that combines technology and fitness.

read more
Fashion brand

Reese Cooper Men’s Collection Fall 2022

In the middle of a Zoom call with Reese Cooper, the power goes out in his new studio in Los Angeles. In the frame, he’s frozen holding a navy plaid anorak that folds over itself, the garment caught somewhere between sartorial tradition and the gorpy streetwear that Cooper is known for. It’s a funny place where everything goes haywire because this piece of clothing, in many ways, symbolizes everything he’s trying to do with his Fall 2022 collection: take a leap towards more fitted, sophisticated and “adults” without losing the rebellious, outdoorsy heart of its brand.

His views on fashion began to change during the pandemic and after two outdoor shows in Los Angeles, he was certain Fall 2022 would be his return to Paris Fashion Week. But no ! Even so, he began to design the collection keeping in mind the refined traditions of Paris. Her checks and houndstooth prints are hand-drawn in her studio with subtle incorporations of the brand’s deer logo hidden in the pleats of the pants. Camouflage, a staple of his work, is so tonal you might not even realize it’s camouflage.

For the first time, Cooper sews, his own way. A mossy cropped cargo jacket and wide leg pants with metal clip detailing are his take on a suit. He tested them at the CFDA Awards last November and hopes his customers will experience “the widest leg pants we’ve ever made”.

A 12-hour Instagram live stream was designed to convince Cooper friends and clients to step out of their comfort zone. In partnership with the platform and Shopify, Cooper released his entire lookbook for the world to see. It’s a six-camera setup where “anything can go wrong,” he laughs. Let’s just hope the tide doesn’t go out on such a big leap forward.

read more
Fashion brand

Skall Studio Copenhagen Fall 2022 Collection

Slow and steady wins the race in the case of Skall Studio, a brand founded in 2014 by Julie and Marie Skall, which is now one of the busiest salons on the Copenhagen calendar. The sisters took their time getting up to speed, growing from a team of two to over 20 in nine years. “From the start, we had a very clear vision of what we wanted to create, and then it went at our own pace and we didn’t compromise anything in the process,” Julie said. She’s not kidding either: “We have a rule,” the designer explained, “we don’t produce anything we don’t like ourselves.”

Some of the things the Skalls love are tonal palettes, vintage menswear (especially sleepwear), and The Beatles. They are particularly fans of the lifestyle of Paul, Linda and Stella McCartney. Before founding the brand, Marie and Julie became vegetarians; as a result, they decided not to use any leather or fur. But what about knitwear – which is such an important part of Nordic satrorial tradition and key to Skall Studio’s aesthetic – since wool is an animal product? In their native Jutland, the Skalls discovered one of the last spinning mills in Denmark, a local wool mill, and they left. The burly guy wearing one of the cable knits made from this yarn in these photos is the mill owner’s son, which really comes full circle.

Although the collection feels very Danish due to its soft colors, responsible manufacturing and minimal aesthetic, it is inspired by the Scottish countryside, which the sisters visited as children. The show included a live performance by local artist Selma Judith, and the lineup included familiar Skallisms like pinafore dresses and shirts. Well-tailored outerwear was new for the season; it had been put on hold until the designers could find the right suppliers and producers. “You could say we’re a slow fashion brand because we only do what we think is right,” Julie noted. This new category has added a bit of urban polish to a brand that tends towards the intimate, the rustic and the hyggeligt.

read more
Fashion brand

Could Detroit be the next fashion city?

“I think our landlord is like, ‘What are you guys doing?'” Cassidy Tucker said, sitting alongside her sister Kelsey on a Zoom call from their Detroit studio last week. . Around them was a stack of 50 original artworks, with several 8ft by 4ft wall sculptures meant to resemble the pages of a giant storybook. The art was to be pressed into the 26-foot truck they had rented to transport the lot from Detroit to New York for an exhibit called “Don’t Sleep on Detroit.”

Cassidy, 27, and Kelsey, 25, are the founders of Deviate, a playful, unisex line of street and workwear that launched in late 2018 and is produced entirely in Detroit. The sisters love and believe in their hometown’s creative energy so much that their entire business model is built around nurturing and sharing it.

They have recruited more than 50 local artists – fashion and textile designers, muralists, painters, graphic designers and ceramicists – to contribute to the work of the “Don’t Sleep on Detroit” showcase, which will also serve as a fashion presentation for the Fall 2022 from Deviate.

The idea behind the exhibition, which will be held in New York on February 2 and 3 as a press and industry event, is a core conceit of Mohammed/Mountain: Bringing the creative world of Detroit into the court of the big ones. The showcase will return to Detroit and open to the public later this year.

Detroit has long been in the fashion orbit. Highly influential retailer Linda Dresner, credited with bringing Jil Sander, Martin Margiela and Comme des Garçons to the United States, ran stores in New York and Birmingham, Michigan, about half an hour from Detroit, for decades. One of the few black designers to be a mainstay on the New York scene, Tracy Reese returned to Detroit in 2019 to launch her enduring collection, Hope for Flowers. Carhartt, the workwear brand that is increasingly linked to street fashion and hype, was founded in Detroit in 1889.

Over the past year or so, interest in Detroit has been reignited by global players: Gucci launched a collaboration with local brand Detroit Vs. Everybody, founded by Tommey Walker Jr., for a capsule collection of T-shirts and announced the opening of a new store in downtown Detroit; Hermès opened a store in the city; and in October, Bottega Veneta hosted what would be creative director Daniel Lee’s final fashion show for the Detroit house.

In March, Michigan’s first historically black college, the former Lewis College of Business, will reopen as the design-focused Pensole Lewis College of Business & Design.

“When people think of Detroit, they don’t think much of the positivity the city has to offer,” Cassidy Tucker said. “It’s often overshadowed by some of the most sensational elements in its history – the struggle, the triumph, the struggle.”

The New York showcase is set up like a storybook written by Kesley Tucker, creative director of Deviate, titled “A Bird Trusts Its Wings.” A metaphor for non-traditional creative careers, the story follows the main character who, mired in self-doubt, wakes up in a bustling world in which all of his ideas have been exiled to live out the rest of his days.

By revisiting them and interacting with them, she realizes that she wants to share them with the world. If the story provides a dreamy backdrop for the showcase, the subtext for it is the tenacity of rambling DIY.

“There’s always a lot of pressure, like, ‘You should be there. You should be doing this,’ Ms Tucker said of her decision to choose to carve her way off the well-trodden roads to the capitals of the fashion like New York, Los Angeles, London, Paris.” The showcase is really us putting the foot down and saying, ‘We can do this from Detroit and bring it to you.'”

Ms. Tucker studied fashion design at Wayne State University in downtown Detroit. After an internship with Vera Wang in Los Angeles, she realized she wasn’t interested in big brand work. “What I’ve learned the most is that fashion is a chore,” she said. “Everything you do in this life is drudgery, but you have to choose your path.”

Hers was driving home and teaming up with her sister who, after graduating from Princeton, had been involved in a ride-sharing startup called Splt and wanted to get involved in social entrepreneurship.

“We were on a mission to put Detroit on the fashion map,” Cassidy said.

How to do that? They had no idea.

They started by reaching out to people in the community, bringing together mentors including Ms. Reese. There’s also Christina Chen, who does public relations for Deviate and has fashion experience at Saint Laurent, Alexander Wang, Shinola and StockX, and Ben Ewy, the vice president of design, research and development at Carhartt.

“People here create their own scenes and have done so for a long time, whether it’s automotive, Detroit techno or workwear,” Ewy said. “People here think differently and create unique products.”

An eco-consciousness is built into Deviate’s ethos – the Tuckers produce almost everything locally and use scrap fabric to cut their clothes when they can – but the social impact is greater. Kelsey mentioned the Antwerp Six, Motown and the Wu-Tang Clan as collectives who started in neglected places and amplified their talents through the power of numbers.

Deviate has also partnered with the Industry Club of Boys & Girls Clubs of Southeast Michigan to offer paid internships. And last year, the company launched the Lost Artists Collective: a series of house parties requiring artists to bring some of their work to enter (they could walk away with someone else’s) which is became a community resource and was the starting point for “Don’t Sleep in Detroit.

Marlo Broughton, 34, a painter and illustrator who helped introduce Detroit Vs. Everyone with his cousin Walker, first heard from Kelsey and Cassidy via direct message, inviting him to one of the parties at the house of the collective of artists, then to participate in the showcase. “They showed me everything and had a full plan,” he said.

The sisters also reached out to Sydney James, 42, a fine muralist and artist, who contributed a photo of her 8,000-square-foot mural, “Girl With the D Earring,” a reinterpretation of Vermeer’s painting “Girl With a Pearl Earring”. featuring a black woman wearing an Old English D.

“I didn’t necessarily understand what it was, but I liked the ‘why’,” Ms James said after being approached for the showcase. “It’s like, ‘We’re going to make them look at us.'”

read more
Fashion brand

Eton appoints pole vaulter Duplantis as first brand ambassador – WWD

Eton has appointed its first brand ambassador: Swedish-American Olympic gold medalist polo jumper Armand “Mondo” Duplantis.

The deal, which is a first for the Swedish blouse in its nearly 100-year history, will make Duplantis a recurring face for the brand in its communications efforts for years to come.

Duplantis, 22, born in Louisiana, who competes for Sweden, is the current world record holder in his event. He also has a strong social media presence with 359,000 followers on Instagram and 29,000 on Twitter. This is her first partnership with a lifestyle fashion brand.

“I’ve always had a love for fashion and the opportunity to represent a heritage brand like Eton is both flattering and exciting,” said Duplantis. “To me, Eton is synonymous with modern luxury and quality with a genuine passion that I admire and can truly relate to.”

David Thörewik, CEO of Eton, said: “With his dedication and passion for what he does, Mondo embodies the eton philosophy. His role as ambassador represents an important step in our history: it reflects what Eton has become and our ambitions for the future. We are honored to partner with Mondo and [are] confident that he will make a significant impression on Eton and our customers – and we look forward to being part of his future success.

The long-term partnership will include Duplantis featured in brand campaigns and he will wear Eton shirts at events around the world. The first campaign is expected to launch later this year.

read more
Fashion brand

MODE – Social Media/E-Commerce Coordinator

An exciting opportunity has opened up for a Social Media/E-Commerce Coordinator to join our team! Be part of a small experienced team based in Waterloo in a beautiful creative studio workspace. Esmaeé is a new and emerging brand. Esmaeé is trendy, feminine and effortless. Take your marketing career to the next level by working with industry experts!

Responsibilities of the role include, but are not limited to:

  • Manage our Instagram, Facebook and other social media accounts, including planning and rolling out content that aligns with merchandise planning
  • Maintain the company’s online website on the Shopify platform by constantly updating stock and overall design
  • Show off your creative skills with innovative weekly EDMs
  • Plan and manage lookbooks, Instagram-style photoshoots, invites, and more.
  • Seek new opportunities for relevant and effective campaigns, content and collaborations to offer to the team
  • Find and build relationships with influencers around the world
  • Management of advertisements on Facebook, Instagram and Google
  • Exceed weekly, monthly and annual budgets

Skills and experience:

  • Strong knowledge of working with Creative Suite: Illustrator, Photoshop, Indesign.
  • Experience in a similar graphic design role, fashion experience preferred
  • Knowledge of Shopify, EDM creation (Klaviyo), Google Ads + Facebook/Instragram Ads
  • Great administrative and communication skills
  • Self-motivated, able to work independently as well as in a fast-paced team environment

Advantages :

  • Be part of a small enthusiastic team!
  • Wardrobe allowance for new additions to your wardrobe
  • Attend fashion events
  • Close to public transportation + street parking

If this sounds like YOU, send us your resume now because this position won’t last!

Please note; only successful candidates will be contacted.

read more
Fashion brand

Gaza’s first fashion design house helps residents fight unemployment

In the tiny Gaza Strip, which has some of the highest population and unemployment rates in the world, the thought of finding a job is next to impossible, especially with the continued deterioration of its economic and living conditions. Therefore, the need to change professions has become the only choice for many in order to survive.

Khalil Khudair and Aya Eid are among those who not only survived but believed in their talent in fashion design and used it to help others achieve their dreams and endure the cruel economic conditions at the same time.

3 צפייה בגלריה

fashion house Khalil & Aya in the Gaza Strip, works with a design student” title=”Aya Eid, right, founder of the Khalil &; Aya Fashion House in the Gaza Strip, working with a design student (Photo: The Media Line) ” aria-hidden=”false”/>fashion house Khalil & Aya in the Gaza Strip, works with a design student” title=”Aya Eid, right, founder of the Khalil &; Aya Fashion House in the Gaza Strip, working with a design student (Photo: The Media Line) ” aria-hidden=”false”/>

Aya Eid, right, founder of fashion house Khalil & Aya in the Gaza Strip, works with a design student

(Photo: The Media Line)

Two months ago, the two designers and their three assistants opened the first fashion design house in the Gaza Strip, which teaches the methods and basics of the art of fashion design ahead of the launch of a private label and a production line. The move was seen as bold and risky given the coastal enclave’s unstable situation and economic fragility, as well as cultural barriers, but the payoff is greater, according to Khudair.

“Despite everything, mainly the economic difficulties, we managed to realize our dream of starting this project. Hopefully this will give our young people a glimpse of hope to stay here and earn a living instead of dangerously migrating to other countries in search of a decent life,” Khudair said.

The fashion house Khalil & Aya strives to train professional and qualified designers ready to enter the labor market, in particular by offering them, for a nominal fee, valuable training courses in fashion design, sewing and international fashion production using the latest methods and the best machinery to ensure optimum results. In addition, the fashion house offers its best students employment opportunities in local companies or garment factories.

Rani Kafina, 24, a graduate in accountancy who hasn’t found a job in her field of study, decides to embark on a professional career and joins the fashion house’s design course.

“I didn’t know anything about this industry, but I was determined to learn from scratch and work hard because it’s my only chance before giving up life in this place. Thank God I can now design, cut patterns, sewing and producing high quality clothing. I am grateful for this place and for the instructors,” he said.

3 צפייה בגלריה

Rani Kafina is an accounting graduate who failed to find a job in her field in Gaza,Rani Kafina is an accounting graduate who failed to find a job in her field in Gaza,

Rani Kafina is an accounting graduate who failed to find a job in her field in Gaza

(Photo: The Media Line)

Although recently established, the fashion house has achieved considerable success in attracting keen students of both genders; over 40 men and women to date have been trained and qualified to start their own businesses.

Etedal Lulu, 44, a householder and mother of five with no real source of income, is one of the fashion house’s talented students with a special promise.

“My sons and I looked everywhere for any kind of work to support our basic needs, but all our efforts were in vain until I found this house and started learning sewing and design” , she said. “I have acquired great skills and knowledge and am ready to start my own small business, and I have brought my youngest son to learn here too so that we can expand the work and improve our living conditions.”

Having such a project in Gaza will leave great impacts not only on small designers but on the whole future of Palestinian fashion design in general.

Khudair, who studied fashion design in Jordan in 1996, already has his own brand, Khalil Fashion, which he first launched in 2000 and has worked day and night to make it reach neighboring countries like the Emirates. United Arabs and Egypt. Her biggest wish, however, was to interest more people in Gaza in the fashion design industry and to change the negative image that the world has of Gaza – that it lacks creative talents and great abilities.

“With the efforts of our hard-working generations, we will be able to transmit our rich culture through fashion design to the world and our Palestinian brands will shine and compete with the most famous fashion houses in the world,” a- he stated confidently.

His partner Eid said: “We are trying to showcase the talent on the Strip by building skills and encouraging more people to get involved in the field, which will help achieve a kind of self-sufficiency in the future. in terms of importing goods and fashion from abroad. Why import it if we have the ability to compete with our excellent domestic industry?”

Eid and Khudair plan to expand their fashion house and add a new computer fashion design teaching department in addition to preparing for the launch of the Khalil & Aya production line.

The article was written by Sanaa Alswerky and reprinted with permission from the media line
read more
Fashion brand

Paisley mum gets ‘incredible boost’ as t-shirt design selected by top fashion label White Stuff

Paisley’s Laura Ross said she had an “incredible boost” after her design was selected for a t-shirt sold by White Stuff.

She entered the competition after the charity Home Start UK asked mums to get involved in the campaign as part of the brand’s campaign to empower women.

READ MORE: Sauchiehall Street Jollibee appears to be opening soon in Glasgow

The funds raised from the sale of the t-shirts will raise funds for Home Start UK, which supports families going through difficult times.

Laura, who was supported by Home-Start Renfrewshire and Inverclyde, said: ‘My partner and my dad always say they like what I draw but you never know if they’re just nice. I couldn’t believe other people really liked my stuff.

“I was so surprised when I heard that White Stuff had selected my design. It gave me so much confidence. I’m so excited to see what they do with my design. It was a beautiful thing to do and it made me realize that I am capable of so much more than I think.

READ MORE: Glasgow man cooks ‘full spring roll for breakfast’ in TikTok video

Paula Bonham-Carter, Buying and Design Director at White Stuff, said: “We wanted to make it a fun and creative competition where everyone felt they could have a go. The designs we’ve chosen look great and we hope the t-shirts have given the mums who designed them a big boost of confidence, as well as inspiring others to step out of their comfort zone and try something. again.

read more
Fashion brand

NFL selects four streetwear brands for Super Bowl capsules – WWD

The National Football League has enlisted four Los Angeles-based streetwear brands to create capsule collections for Super Bowl LVI, which takes place Feb. 13 at SoFi Stadium in Inglewood, Calif.

The core merchandise collaboration program, called Origins: An NFL Collection, aims to celebrate the culture of Los Angeles and its connection to the NFL. The brands selected for the Super Bowl LVI collection are: Bella Doña, Bricks & Wood, Circulate and Rip N Repair.

“Origins: An NFL Collection represents a new avenue of fashion representation for the NFL and shows how the league can use its platform to showcase design talent in event host cities,” said Joe Ruggiero. , senior vice president of consumer products for the NFL. “Los Angeles is extremely diverse and Bella Doña, Bricks & Wood, Circulate and Rip N Repair epitomize the uniqueness of a community that is leading the way in streetwear. There’s no better way to showcase these brands than by bringing them together to share their origin stories through products for our fans.

Each brand has been hand-selected to collaborate with the NFL and will leverage their distinct styles and backgrounds for the capsules. Bella Doña, a Latina-owned brand, celebrates the spirit of sisterhood with roots in Chicano and cultural LA; Bricks & Wood is a black-owned, South Central-based clothing company that focuses on storytelling; Circulate is a black-owned skate brand that strives to sell experiences as well as apparel, and Rip N Repair is a collective of creatives exploring being Asian in America.

“To become more authentically connected to our host cities, it was important for the NFL to find ways to collaborate more with the local brands that are the fabric of the communities we enter,” said Eddie Capobianco, vice president of marketing. influence for the NFL. . “With the launch of Origins: An NFL Collection, we now have the opportunity to do just that by spotlighting local talent and integrating them into how we commemorate NFL events, bringing their creative designs to our huge fan base. Bella Doña, Bricks & Wood, Circulate and Rip N Repair are the cultures, communities and people that shape Los Angeles, and we can’t wait to see their visions come to life for this limited-edition collection.

Origins: An NFL Collection will be showcased at a pop-up store event in Los Angeles on February 6 and will be available for purchase that day through February 13 at the Super Bowl NFL Store at the Los Angeles Convention Center. The capsules will also be sold online on the NFL Shop website beginning Feb. 7.

Additionally, video features for each capsule are created by Los Angeles-based MadebyJames of production company Basewood, who will document the designers and their Los Angeles roots, their capsules, and what the Origins: An NFL Collection collaboration means. for their communities and cultures. The music will be produced by students at 1500 Sound Academy, a music school founded by Grammy Award winners James Fauntleroy and Larrance Dopson based in Inglewood, California.

read more
Fashion brand

9 American clothing brands to shop right now

You might think American clothing brands are already on your radar, but there are plenty of lesser-known brands worthy of your attention.

While we love British clothing brands, there’s no denying that our friends across the pond have an eclectic mix of styles and influences that aren’t easy to emulate. And a look at American clothing brands proves just how varied the options really are. You’ll probably recognize denim legends Levi’s and sports giant Nike as hailing from the United States. And as one of the major fashion hubs, many big names are also featured at New York Fashion Week, such as Tommy Hilfiger and Ralph Lauren, to name just two. But American clothing brands offer much more than denim, sneakers and polo shirts.

Unlike the chic appeal of French clothing brands, the glamor of Italian clothing brands, and the minimal and maximum aesthetics of Scandinavian clothing brands, these American fashion brands each have their own unique identity. Whether you’re looking for quality basics to add to your capsule wardrobe, bohemian dresses for summer vacation, or statement pieces for special occasions, American clothing brands truly offer something for everyone.

The best American clothing brands to browse

The best American clothing brands chosen by our fashion editors

Whether you’re shopping for an outfit for a big event or looking to stock up on basics, here are some of the best American clothing brands that ship to the US and UK.

1. Good American

Models of different sizes wear Good American products

(Image credit: Good American)

If you’re looking for a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, body acceptance is at the heart of this label. Offering a brilliant size range from 00 to 32 which means they have some of the best jeans for curvy women, he even launched a mid size 15 after noticing the majority of the feedback he got was sizes 14 and 16. Awesome! Each item is photographed on different sized models so you can get a good idea of ​​how it looks on different body types as well. If you really want to keep up with the Kardashians, it’s worth updating your best jeans. Denim is at the heart of Good American, so whether you’re looking for slim, straight or wide legs, there’s a pair for you. Without forgetting the timeless tops and tight dresses that will accentuate your silhouette. It’s one of the best American fashion brands we’ve seen, so bookmark it now.

The fashion editor’s favourites…

2. Reform

Models wear clothes by American fashion brand Reformation

(Image credit: Reform)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that also feels sexy. Originally a vintage store in Los Angeles, the brand has grown and now focuses on its own designs, made with love and affection. If you’re looking for a dress to die for, Reformation gets our vote. Its sleek styling often comes with subtle slits, quirky necklines, or multiple colors, and everything is made from low-impact materials, unused fabrics, or repurposed garments. The best piece? It starts small to keep production more exclusive and only makes more if there’s demand, meaning you’re less likely to have that cringe-worthy moment to see someone in the same outfit you. Its bridal and bridesmaids section is particularly impressive, and it also offers extended sizes.

The fashion editor’s favourites…

3. Anthropology

Models wear clothes by American clothing brand Anthropologie

(Image credit: Anthropology)

If you consider yourself to have a more bohemian approach to life, then it’s worth browsing through the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early 90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman looking for a little adventure. . In addition to selling its own designer clothes, there are pieces from other brands that share the same free-spirited ethos so you can expand your fashion credentials as well. Plus, the homeware section is gorgeous if you’re looking to match your wardrobe to your kitchen. Think contrasting prints, crocheted separates and floaty maxi dresses that are especially worth looking into during the summer months.

The fashion editor’s favourites…

4. Everlane

Models wear clothes from American clothing brand Everlane

(Image credit: Everlane)

This ethical brand will be the centerpieces of your wardrobe. The San Francisco-based label has transparency at its heart, revealing the estimated cost it takes to make each item on its site so you can see the markups. It has a minimal, fuss-free aesthetic so you can fit its quality basics into your capsule wardrobe. Whether square t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. While there’s something for every occasion, it’s especially useful for workwear and everyday separates, as well as great accessories.

The fashion editor’s favourites…

5. J.Crew

Models wear J.Crew clothes

(Image credit: J.Crew)

When we think of American clothing brands, we often think of that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or blazers, then J.Crew should be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key articles online via the print you are looking for. Our advice, get your stripes right here, because J.Crew really knows how to do a classic pattern. Loved by stars like Gwyneth Paltrow and Michelle Obama, you can buy A-list pieces without a celebrity budget.

The fashion editor’s favourites…

6. Girlfriend Collective

Models wear sportswear from Girlfriend Collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is made and marketed. Not only does he have one of the most sustainable approaches to making his clothes, he says he uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it’s one of the most inclusive American fashion brands we’ve seen. Shaped by a range of sizes and ages, it also features body hair, stretch marks and skin blemishes. Because every body is beautiful and deserves good quality gym equipment and loungewear. Period.

The fashion editor’s favourites…

7. Banana Republic

The models are wearing clothes from the American clothing brand Banana Republic

(Image credit: Banana Republic)

You’ve probably heard of American fashion brand Gap, but did you know that the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth a look. Originally launched to sell “safari style” in the late 70s, it didn’t stray too far from the genre. Expect an understated color palette of khakis, beiges, and tans that fit easily into any closet. With a little animal print for good measure, because it’s impossible not to be drawn to leopard spots, Banana Republic is expert in adult adventure. Mix smart jackets with loose pants or silk scarves with shirts for safari chic 22.

The fashion editor’s favourites…

8. Kate Spade in New York

Models wear styles from American clothing brand Kate Spade

(Image credit: Kate Spade New York)

If it’s good enough for royalty, it’s good enough for us, and Kate Spade is Duchess-approved. Kate Middleleton’s dresses have topped best-dressed lists for years and although she’s worn American clothing brands on several occasions, this brand is one of her favorites. Founded by couple Kate and Andy Spade, it first sold brightly colored bags before expanding into clothing and accessories. It’s fun and feminine, often adorned with quirky slogans and designs. From classic florals to cheeky lips, this is a brand that embraces all things feminine. While founder Kate sadly took her own life in 2018, her vision, playfulness and creativity lives on.

The fashion editor’s favourites…

9. Rag & Bone

Models wear clothes from Rag & Bone

(Image credit: Rag & Bone)

Sitting at the pinnacle of American fashion brands, Rag & Bone has all the elements that make up an urban New York brand. Baggy t-shirts and ripped jeans are the mainstays of the brand, with many products still being made in factories in the United States. British-born Marcus Wainwright is at the helm and it’s clear there’s a British influence as the label mixes heavily cut pieces with an understated twist. A shout must also go to its quality leather parts. They cost more but will last for years, especially since leather looks better when aged a bit. The American-made clothes at Rag & Bone are loved by the likes of Jennifer Aniston and Katie Holmes, so it’s worth investing in casual looks to show you the streets of New York.

The fashion editor’s favourites…

read more
Fashion brand

Explained: Why Hermès is suing an American digital artist for MetaBirkins NFT

French luxury fashion brand Hermès is suing American digital artist Mason Rothschild who created the MetaBirkins series of NFTs (Non-Fungible Tokens), a rapidly growing part of the crypto world.

The lawsuit has once again shed light on the ongoing debate over NFTs – the uniqueness and real value of these digital artifacts and the criticisms against them.

Why is Hermès suing Rothschild for MetaBirkins?

Hermès accused Rothschild of taking advantage of the company’s trademark “Birkin”, a tote bag introduced by the company in the 1980s.

To be clear, Rothschild did not make actual tangible Birkin-type bags. He made digital art inspired by it and titled his artwork “MetaBirkins”, which is a series of colorful images of tote bags. Subsequently, he sold this work as an NFT online.

According to The National Law Review (NLR), Hermès International and Hermès de Paris have filed a lawsuit in the Southern District of New York for trademark infringement and trademark dilution. In its complaint, the brand detailed the origin and fame associated with the Birkin bag. According to NLR, Hermès has an American trademark for the word Birkin.

Due to the trademark rights held by the brand, the brand alleged its infringement in its complaint. He further stated that it was a case of “unfair competition” based on the artist selling the NFT and advertising his work as “MetaBirkins”.

NLR reports that the complaint also mentions an allegation of cybersquatting associated with Cybersquatting refers to the unauthorized practice of registering names that are similar or identical to those that are the subject of a trademark.

However, Rothschild seems fearless and announced on Instagram that he will fight. In a statement posted online, the digital artist said: “I do not create or sell fake Birkin bags. I have made artwork that depicts imaginary Birkin bags covered in fur.

But why are NFTs considered unique digital assets?

An NFT is a unique, irreplaceable token that can be used to prove ownership of digital assets such as music, artwork, even tweets and memes. The term “non-fungible” simply means that each token is different from a fungible currency such as silver (one ten rupee note can be exchanged for another and so on).

Cryptocurrencies such as Bitcoin and Ethereum are also fungible, meaning one Bitcoin can be exchanged for another. But one NFT cannot be exchanged for another NFT because both are different and therefore unique. Each token has a different value, depending on the asset it represents.

NFT transactions are recorded on blockchains, which are a digital public ledger, with most NFTs being part of the Ethereum blockchain. NFTs became popular in 2021 as they began to be seen by artists as a convenient way to monetize their work.

What are the other reasons why NFTs are in high demand?

Another attraction is that NFTs are part of a new type of financial system called decentralized finance (DeFi), which removes the involvement of institutions such as banks. For this reason, decentralized finance is considered a more democratic financial system because it facilitates access to capital for lay people by essentially eliminating the role of banks and other associated institutions.

Even so, as NFTs operate in a decentralized system, anyone can sell a digital asset as one. This can sometimes create problems. For example, if you were to sell someone else’s artwork as NFT, you could essentially be infringing copyright. This is also what happened in the case of MetaBirkins.

What happened at some recent NFT auctions?

In October last year, The Economist created an NFT of one of her issue’s cover images which depicts Alice from “Alice in Wonderland” looking down the rabbit hole which gives her a glimpse “into this strange new world” where words such as cryptocurrencies, Ethereum blockchains and the metaverse are entering the mainstream.

In March 2021, former Twitter CEO Jack Dorsey sold the platform’s first Tweet as an NFT. The tweet, which Dorsey posted in March 2006, read “just setting up my twttr”. This tweet which would probably offend grammar pedants earned more than $2.9 million. This amount was reportedly credited to Dorsey’s crypto wallet.

What is the criticism against NFTs?

One of the criticisms of NFTs is that they create value where none exists, such as selling memes and tweets for large sums. Another more common criticism of NFTs is the greenhouse gas emissions associated with making these transactions, given the high amounts of electricity they consume.

According to the Cambridge Bitcoin Electricity Consumption Index, the amount of electricity consumed by the Bitcoin network in a single year could meet the University of Cambridge’s total electricity needs for 993 years or could power all the kettles used to boil the water in the UK for 30 years.

The “Valuables by Cent” website, through which Dorsey auctioned his tweet as an NFT, allows anyone to place a bid on any tweet. Purchasing a tweet means that the individual receives a digital certificate, which is signed and verified by the creator of the tweet, proving that they own the tweet.

Once an individual purchases a tweet, they can resell it on the website or display it in their online gallery. Buyers can also choose to keep the tweet in their private collection.

But why would anyone buy a tweet in the first place? The website lists this question in its FAQ and offers the following answer: “Every day, precious moments happen in the space of a tweet. Turning those moments into NFTs captures that value in the form of digital collectibles. Buying an NFT from someone creates the start of a direct relationship between you and them. That’s pretty cool.”

read more
Fashion brand

Pact, Parade Organics and more

— Recommendations are independently chosen by the editors of Reviewed. Purchases you make through our links may earn us a commission.

You’ve got your beautiful little bundle and you’re ready to dress them up in adorable clothes, but have you thought about what you’re going to dress them up in? Cotton is the most common fabric in baby clothes. It is breathable, washable and, unfortunately, filled with pesticides.

Accounting for almost 16% of all insecticides and 6.8% of all herbicides used worldwide, conventionally grown cotton is considered the dirtiest crop in the world. When you think of all the chemicals that cotton can be mixed with, it doesn’t seem like the best thing for dressing a baby. Fortunately, conventionally grown cotton isn’t the only choice. GOTS-certified organic cotton is pesticide-free and grown more sustainably overall.

Get deals and shopping tips straight to your phone. Sign up for SMS alerts from the experts at Reviewed.

Fortunately, more and more companies are turning to organic cotton and textiles. If you think organic means more expensive, think again! Just because you’re buying clean, organic, sustainable products for your baby doesn’t mean you have to put their college fund on hold.

Here are some of our favorite brands that make sustainable, organic baby clothes, each at an affordable price.

1. Burt’s Bees

Organic baby clothes designed with comfort in mind.

Sizes: NB to older children

Favorite finds: Festive pajamas, onesies and crib sheets

You might know them best for their organic lip balms and skincare, but Burt’s Bees uses its clean, sustainable business model to make some of the softest, softest baby clothes around. In 2012, they founded their clothing company with the goal of making organic baby clothes and pesticide-free newborn staples. Recognized for GOTS certified organic baby essentials, these items meet the highest global standards for organic textiles. These are some of the most comfortable baby products you will find and all of their products get softer with age.

Shop Burt’s Bees Babies

2. Finn and Emma

These adorable onesies encourage moms.

Sizes: NB at 12 months

Favorite finds: Fancy jumpsuits and comfy baby booties

Finn & Emma beautifully combines style and durability with 100% organic cotton, non-toxic, eco-friendly and baby-friendly dyes and nickel-free snaps. We love their adorable graphic onesies that range from inspirational to affirming to just plain funny. They also have a nice range of baby gear, from play mats to wooden toys for a fully sustainable nursery.

Buy Finn & Emma

3. Organic Parry

Sleepwear in soft fabric your baby will love lounging in.

Sizes: NB at 18 months

Favorite finds: Kimono dresses and cute onesies

This Canadian-made brand is known for their playful prints and thoughtful construction, where each of their GOTS-certified pieces can be mixed and matched in colorful yet classic combinations.

These whimsically designed pieces are hand printed using AZO-free dyes. Made from GOTS certified organic cotton, their cozy sleepers feature two-way zippers and nickel-free snaps. Every piece made by this boutique brand is fair trade and produced in India, where growing organic cotton has been a tradition for over 4,000 years.

Parade Organics Shop

4. Primary

Primary's gender-neutral clothing is perfect for almost anyone.

Sizes: NB to older children

Favorite finds: First football socks and pajamas

The Organic Shop at Primary offers all the beautiful, saturated colors and gender-neutral prints you’ve come to love from this mother-owned company, but every piece in this line is made from 100% GOTS-certified organic cotton.

Although this children’s clothing company has made a name for itself by creating simple and colorful clothes, it still pays close attention to fit and detail. These garments are sensitive to sensory sensitivity and thoughtful details go right down to the non-toxic paint on the zippers.

Shop the Primary Newborn Organic Range

5. Body

Boody offers a wide range of clothing and accessories that all moms will love.

Sizes: NB at 18 months

Favorite finds: Roomie pull-on pants and chiffon shawls

Boody’s baby clothes are a case study in subtly soft design, with soothing pastels and stripes for a perfectly mixable, matchable, transgender baby line. Made from viscose derived from organic bamboo, these affordable essentials are soft and simple and a great choice for keeping babies cool in the summer and warm in the winter.

Be sure to check out their beanies as well as their stretch jersey and chiffon scarves, both perfect for snuggling and swaddling.


6. Pact

Rest assured that you are making the world a better place by buying eco-responsible clothing from Pact.

Sizes: NB to older children

Favorite finds: Graphic tees and sleepers

Pact is a brand that really goes the extra mile with its commitment to organic and sustainable practices. Using only ethically produced organic fabrics, they also pay attention to working conditions with the production line. All of their workers are paid fair wages and all of their baby clothes are made with non-toxic chemicals.

While we’re fans of their inexpensive baby onesies and sleepers, we’d be remiss if we didn’t mention their comfy clothes for mom and dad as well.

Shop Pact

7. Colorful Organics

Where cute and colorful meet.

Sizes: NB at 18 months

Favorite finds: Colorful combo sets that mix and match

Colored Organics truly lives by its name creating beautiful, fun designs in many beautiful color options and prints. Created by a mother herself on a mission, this brand is committed to creating clothes that feel good, not just when worn, but at every stage of production. Each of these GOTS-certified cotton pieces is ethically made, sustainably produced, and gives back every month to various causes that help children in need.

Buy colorful organic products

8. Gerber

Adorable and ridiculously affordable.

Sizes: Premature at 9 months

Favorite finds: Colorful multi-packs

You know this iconic baby brand for its food, but did you also know that Gerber also makes baby clothes? With classic, understated designs in pastel hues of cornflower, rose, marigold and more, these classic basics will have you stocked up, without shelling out a ton of cash.

You’ll be surprised how many rompers and socks your baby wore during his first years. With 3-piece sets under $25 and terrific ongoing sales, this is the perfect place to fill your diaper bag with backups for the inevitable blowouts.

Buy Gerber Baby Organics

9. Monica and Andy

Developed by a mom who was looking for the perfect clothes for her baby.

Sizes: NB to the big child

Favorite finds: Out & About Romper and Tracksuit Sets

Born from the mind of a mom with a plan, Monica & Andy was founded when Monica Royer was at a loss when looking for clean products she felt good about dressing her newborn daughter in. Her search led her to start her own clothing company using only the most reliable fabrics and dyes available.

From head to toe, these baby clothes are carefully crafted using only the softest GOTS certified organic cotton. They’re also purposely designed for easy mixing and matching, plus easy on and off functionality for families on the go. We are also fans of their childcare essentials and gift sets.

It is one of the most expensive lines, but they have a lot of sales. Plus, their items don’t pill or shrink, so you get what you pay for.

Shop Monica and Andy

10. Hudson: Touched by nature

Humor and durability collide with these adorable onesies.

Sizes: NB at 18 months

Favorite finds: Funny onesies and bibs

One of the most affordable organic baby brands, Hudson Childrenswear’s Touched by Nature line is an inexpensive option for stocking up on baby essentials that will keep you ahead of the spit up and eruptions.

We’re fans of their affordable gift packs and gift sets that include 100% organic cotton bibs, hats, mittens, onesies and clothing for under $55.

Buy Hudson: Touched by Nature at Buybuy Baby

11. Cat and dogma

Cat & Dogma offers clothes that will suit your child at any age.

Sizes: NB at 18 months

Favorite finds: Stylish prints in saturated colors

Cat & Dogma is one of the most affordable organic brands around. It’s also one of the most comfortably stylish. Their about page talks about their love for the intentional life, including raising chickens and walking dogs, and you can definitely see that lifestyle ingrained in the design of their clothing, which is covered in prints that babies will love it. Made 100% GOTS certified, they are known for their bright, vibrant colors and bold prints.

A brand founded by parents, their mission is to live sustainably while creating a range of low impact products with a mission to give back.

Shop Cat & Dogma

12. Hanna Anderson

Hanna Andersson clothes are made to be passed on.

Sizes: NB to 3T

Favorite finds: Holiday and seasonal themed outfits

From holiday-themed pajamas to celebrate baby’s first Valentine’s Day, Easter and beyond, to adorable classic and seasonal sets, Hanna Andersson is a brand that shows how durable kids’ clothing can be. These are heirloom quality garments that are durable enough that you can count on them to survive until they are second-hand.

Fairtrade and made from 100% organic and OEKO-TEX certified cotton, these garments are breathable, casual and incredibly comfortable. They’re also carefully crafted with minimal seams and with cuffs designed to roll, so they can grow with your child for added longevity.

Hanna Andersson Store

Get deals and shopping tips straight to your phone. Sign up for SMS alerts from the experts at Reviewed.

There’s a lot more where that came from. Sign up for our bi-weekly newsletter to receive all our reviews, expert advice, offers and more.

The product experts of Revised have all your shopping needs covered. Follow Rated on Facebook, Twitter, instagram, ICT Tac Where Flipboard for the latest deals, product reviews and more.

Prices were accurate at the time this article was published, but may change over time.

read more
Fashion brand

All signs point to a great year ahead of Aimé Leon Dore

Drop by for a coffee, huh?
Credit: Robert K. Chin/Alamy Stock Photo

This morning, LVMH Luxury Ventures, an investment arm of the French megaconglomerate that owns Louis Vuitton, Fendi, Marc Jacobs and Dior, announced an investment in Aimé Leon Dore, the New York-based menswear brand that has seen the success in recent years. . (Just try to enter his Mulberry Street store without waiting.)

Teddy Santis, the Queens-born Greek-American designer behind the label, is, unlike many of his press-hungry counterparts, a relative figure in the menswear landscape. Since the founding of Aimé Léon Doré (Love comes from the French word for to like; Leon was his father’s childhood nickname; and Dore=Theodore=Teddy) in 2014, following an initial nudge from Kith’s Ronnie Fieg, Santis built his line quickly but quietly with a handful of clear references, a few nods to preparation via hip- hop (Vintage Polo, Tommy Hilfiger), and a reluctance to explain too much. “I really don’t know anything about him,” a fellow designer told me. He’s given scattered interviews here and there, but the “About Me” section of ALD’s website only links to Nas’s. Illmatic for more information.”

Yet a cult has blossomed. Santis opened the store on Mulberry Street in 2019, and queues quickly followed, but if you have to wait outside, you can at least do it with Greek-influenced coffee knocked down and koulourakia. QG called it the best menswear store of 2021. Fellow designer Todd Snyder, one of the standard bearers of the latest prep revival at J.Crew and now the steward of his own eponymous brand, has told the magazine the previous year, “He built an empire right under our noses, and he did it his way.

When customers notice, the powers that be notice too. This year should be important for Santis and ALD. It will see the launch of a full new American-made line for New Balance, which Santis has partnered with on versions of its sneakers, including the 550 (“the sneaker that would define 2021,” according to QG) and, more recently, a 993; details so far are scarce, but New Balance says more are on the way. LVMH Luxury Ventures tends to favor companies with growth opportunities, but leaves them more freedom to work on their own terms; he also invested in Gabriela Hearst and footwear retailer Stadium Goods (since acquired by Farfetch). ALD will continue to operate independently in New York, reports Business of Fashion. And quietly too. Messages to ALD were not returned by press time.

read more
Fashion brand

Production Coordinator – Pedestrian Jobs

We are currently seeking applications for a production coordinator position. This is a career opportunity for a highly motivated individual to join our growing team, located in our Sydney warehouse and studio in Alexandria, Sydney.

The successful candidate will have at least 2 years of experience working within a high-end/fashion brand (or other relevant experience) in a production-based role, demonstrating a passion and strong understanding of fashion.

This is a fast-paced position that will reward the successful candidate with the opportunity to grow within the company.

Main responsibilities

  • Work closely with the Production Manager to ensure seasonal deadlines are met
  • Assist in the approval of production fabrics, linings and trims against the design department’s set of standards
  • Help update and maintain seasonal production department trackers and storyboards for weekly team WIP meetings
  • Liaise with freight forwarders/logistics for all incoming bulk fabric and trim orders
  • Receive, cross check and file all production invoices for payment
  • Receive and review supplier invoices against purchase orders and liaise with the Production Manager to resolve any discrepancies
  • Liaise effectively and proactively with suppliers on a daily basis and always demonstrate commercial acumen and professionalism
  • Provide hands-on support to production team and manager on production requirements, including quality control processes
  • Work alongside the Production Manager and Director to develop objectives in relation to production processes
  • Work with suppliers to resolve any production or quality issues during the production process under the direction of the Production Manager
  • Assist with the management of seasonal fabrics, including tracking stock levels for orders and recuts
  • Assist with increasing trim orders and packaging trims for production orders for ready-to-wear and swimwear
  • Garment deliveries and collections from local production partners as needed
  • Ad hoc tasks as requested by management

Main attributes/requirements

  • Strong work ethic and enthusiasm to help in any areas required
  • Understanding of pattern making and strong knowledge of RTW garment construction and fabrication
  • Positive attitude
  • Extremely organized with great accuracy and attention to detail
  • Highly focused to ensure accuracy and minimize errors
  • Foresight to see where help is needed and offer to step in and help
  • Ability to meet deadlines and work in a fast-paced environment
  • Effective time management skills and ability to multi-task and work under pressure
  • Excellent written and verbal communication skills
  • Ability to build and maintain strong relationships with internal and external suppliers and stakeholders
  • Disciplined and able to work independently and work well with internal teams
  • Strong team spirit
  • A willingness to learn and apply to any situation
  • Strong belief in sustainable and ethical business practices with the conviction and desire to ensure this filters into all areas of the business
  • Longer hours will be required during busier times
  • Ability to anticipate problems and threats, ability to take initiative in problem solving
  • Strong computer skills with the ability to learn various internal software systems as well as Excel, Word, Google Drive
  • Physically fit and strong to move and lift boxes in the warehouse
  • Valid Australian driver’s license and a reliable car


  • Strong career progression opportunities available
  • New office with state-of-the-art features in the center of Alexandria
  • Generous clothing allowance and ongoing discounts
  • Supportive and fun team culture

Please submit all applications to [email protected]

read more
Fashion brand

Step inside this fashion insider’s cozy London townhouse

It is fitting that a stucco eagle looms over the portico of the home of Alison Loehnis, an American powerhouse in London. “It’s actually a very British eagle,” notes the fashion director, president of luxury and fashion at Net-a-Porter, Mr Porter and The Outnet. Two years ago, her family of four landed in the Georgian townhouse, set in a 19th-century garden square with Ionic colonnades and Aquiline statuettes. Attributed to Scottish landscape architect John Claudius Loudon, the residence is one of many believed to have been built to house victorious officers returning from Wellington.

The London home of Alison Loehnis, President of Luxury and Fashion at Net-a-Porter, Mr Porter and The Outnet, was designed by De Rosee Sa; in the living room, Picasso prints, a Vaughan table lamp, Arne Hovmand-Olsen and Paolo Moschino LTD chairs. sofa fabric.

Simon Brown

Fabrics from Soane, Romo, Colefax and Fowler mingle in the master bedroom; Photograph by Massimo Vitali.

Simon Brown

Figueres Cashmere Blanket

Gabrielle Hearst

Image may contain: furniture, table top, bowl, wood, table, plywood and coffee table

Beetle Medium Resin Bowl

Dinosaur Drawings

Image may contain: lamp, pottery, vase and jar

Stevie Glazed Ceramic Vase

Marloe Marloe

Image may contain: machine and art

Backgammon Set in Eucalyptus Marquetry and Leather

Alexandra Llewellyn

The Loehnis family’s instinct to come back was also strong. Her husband, Alexander, who works in financial communications, grew up there and took Loehnis to see his childhood residence early in their relationship. “It was a hidden secret oasis, with a wonderful sense of privacy but sort of a community,” she recalls.

When their current home came up for sale, Loehnis looked beyond insensitive interventions to see big bones and proportions. Claire Sa and Max de Rosee of architecture and design studio De Rosee Sa revived the classic character of the house, enhancing the moldings and Georgian architraves and restoring much of the original layout. In the basement, a narrow garage has become a storage room that leads to the pantry and kitchen, freeing the formal entrance from daily clutter. (“I like the warmth but not the clutter,” Loehnis notes.) Abandoning the existing rear extension, meanwhile, has created a kitchen and family room (they call it the “cozy “) on one level.

The kitchen opens to a dining area with a De Rosee Sa table and 1960s chairs by Arne Wahl Iversen.

Simon Brown

Tuppy arrives from the garden, designed with landscapes of tulips; table and chairs by Jo Alexander.

Simon Brown
Image may contain: sphere and tape

Cubism Earthenware Box

The Object

Small marble and brass box Aria

Kelly Wearstler

Ebony, leather and stainless steel bar set

Lorenzi Milano

Settling into one of the two Arne Hovmand-Olsen lounge chairs in her living room, Loehnis recounts the decorating process. “This piece is a good example of things found at locked-out auctions – the French console from the late 1800s, the travertine table.” Picasso prints flank the fireplace, supporting a symmetry befitting Georgian persuasion. Meticulous memorabilia is mixed in, including finds from John Martin (a favorite gallery owner) and rock clusters collected at Pantelleria. “My husband and daughter collect them for hours.” Italy reappears in the couple’s bedroom with a large-format photograph by Massimo Vitali.

Image may contain: ashtray, pill, medicine and bowl

NET SUSTAIN Large Pebbled Bowl

Vanderohe Curio

Image may contain: pottery, vase, jar, art and porcelain

Swirl Recycled Marble Medium Vase

Tom Dixon

The image may contain: a book and text

Capri Dolce Vita by Cesare Cunaccia


Medium Juniper Berry Scented Candle

Home fragrances LOEWE

“My interior tastes are broader than my fashion,” notes Loehnis, the picture of laid-back calm. “I’m more inclined to color.” Shades intensify throughout the home, with a Grenache guest bath and whimsical blue bookcase that was intended as a family hangout until a busy Zoom schedule turned it into his workspace staff. Alexander got his own oak-paneled ‘think tank’, while another upstairs room was reconfigured as an office for their son. The whole family and more can gather around the De Rosee Sa bespoke lacquered table in the dining room, which recently expanded to seat 14 for its first ‘Americans and Friends in London’ Thanksgiving. The versatile lower level extends into the backyard, from which the family’s Norfolk terrier, Tuppy (as in Tuppence), demarcates. De Rosee Sa worked with Tulip Landscapes to create a classic rectangular garden, complete with flowerbeds, a Himalayan cherry tree and steps leading to the gym, framed in black wood.

“Alison appreciated that the old and the new came together well in creating a detached house with soul and atmosphere,” Sa says of the results. “Home is such an extension of your style,” adds Loehnis, whose latest finds combine comfort (an Erdem blanket) and collectability (a Vanderohe Curio bowl). In furniture, as in fashion, she notes, “only buy things that last.”

read more
Fashion brand

Khloe Kardashian’s fashion label Good American ‘loved’ sexy old photos of Tristan Thompson’s baby mama Maralee Nichols

KHLOE Kardashian’s fashion label Good American seemed to “like” one of Tristan Thompson’s sexy old photos of baby mama Maralee Nichols.

Tristan recently confirmed that he fathered a child with the former personal trainer.


Khloe Kardashian’s company, Good American, “liked” and old photo of Maralee NicholsCredit: Instagram
The photo is from 2019


The photo is from 2019Credit: Instagram/maraleenichols
It's unclear when the post was liked and who did it.


It’s unclear when the post was liked and who did it.Credit: Instagram/maraleenichols

Khloe’s company Good American liked a photo Maralee posted in 2019 – years before she and Tristan were an item.

It’s unclear if the Keeping Up With the Kardashians alum herself or someone who works for the company. The latter, however, is more likely.

The post showed Maralee sitting outside on a couch.

She wore a cropped top with red chili peppers on it that read, “extra spicy.”

Maralee teamed with jeans and red sunglasses.

In a second photo, she lowered her glasses slightly.

Maralee gave birth to son Tristan on December 1, amid a legal battle with the NBA star in which she sought financial support from him.

He confirmed paternity weeks after the baby was born.

In the days since her shocking confession, Khloe has kept a low profile.

She was spotted spending time with her daughter True, who she shares with the Canada native.


Khloe and True were recently spotted shopping for furniture for a new home.

True smiled and danced with a friend during the outing, believed to be Rob Kardashian’s daughter Dream.

Khloe looked sullen, mostly keeping her head down.

She wore an all-black long-sleeved top with ripped jeans.

Khloe sometimes wore a mask and a pair of dark sunglasses.

The sighting came after Khloe shared a post about “very painful times” in life amid the scandal involving her ex.

Tristan fathered a son with Maralee Nichols after cheating on Khloe in 2021.

Khloe has not publicly commented on her infidelity, but hinted at it with cryptic quotes online.


Although she hasn’t publicly responded to Tristan — who shared the news, complete with apology, on Instagram — she spoke with him.

The Sun previously reported that Khloe “privately responded to Tristan’s apology.”

A source told Page Six the pair chatted amid the drama, saying, “Khloe decided not to respond publicly, but privately let him know she appreciated the message.

“She’s taking the high road, and while she’ll never get back together with him, Khloe really wants Tristan to be a good dad to her. [their daughter] It’s true, and for him to be a big part of their daughter’s life.”

The source went on to say that Khloe was focusing on True, “She’s a great mom and she wants her daughter to have a good relationship with her dad.

“So for that reason Khloe is not going to fight Tristan or block him from the family.”


After about a month of speculation, Tristan has confirmed that paternity results show he is the father of Maralee’s child and has apologized to his ex.

He wrote on his Instagram Story at the time, “Today paternity test results revealed that I fathered a child with Maralee Nichols. I take full responsibility for my actions.

“Now that paternity has been established, I look forward to raising our son amicably.

“I sincerely apologize to anyone I have hurt or disappointed throughout this ordeal, both in public and in private.”

Tristan then turned his attention to his ex.

In a separate slide, he wrote, “Khloe. you don’t deserve this. You don’t deserve the heartbreak and humiliation I caused you.

“You don’t deserve the way I’ve treated you over the years. My actions certainly don’t match the way I see you.

“I have the utmost respect and love for you, whatever you think. Again, I’m incredibly sorry.”

Maralee filed legal documents upon seeing Tristan’s financial support before their son was born.


She claimed in her filing that she and Tristan conceived the baby on her birthday in March.

Khloé and Tristan were a couple at the time.

The professional basketball player initially claimed his relationship with Maralee was a once-in-a-lifetime affair.

He later confessed that they had met several times for sex over several months.

Tristan said in legal documents that he and Maralee had a four-month affair, from December 2020 to March 2021.

The Sun previously reported that Khloe was “mortified” by the latest infidelity scandal, as Tristan was caught more than once.

Khloe has been quiet about Tristan's affair with Maralee


Khloe has been quiet about Tristan’s affair with MaraleeCredit: Instagram/maraleenichols
The former fitness trainer gave birth to Tristan's son on December 1


The former fitness trainer gave birth to Tristan’s son on December 1Credit: Instagram/Maralee Nichols
Khloe focused on True, the daughter she shares with Tristan


Khloe focused on True, the daughter she shares with TristanCredit: The Mega Agency
Khloe Kardashian slammed for ‘repeatedly using the KKK as a punchline’ as she is called ‘racist’ for past behavior

We pay for your stories!

Do you have a story for The US Sun team?

read more
Fashion brand

Mark Ronson appointed Audemars Piguet brand ambassador – WWD

Mark Ronson takes on a new role in the fashion world.

The American-British DJ has been chosen by the Swiss watch manufacturer Audemars Piguet as the brand’s new ambassador. This nomination reinforces the brand’s commitment to the world of music after the launch of its musical program in 2019. The program “invites the AP community to experience unique encounters, while promoting enriching dialogues between two artistic and technical universes. sharing common values ​​”, according to Audemars Piguet.

“Being in the AP factory, I really noticed this attention to detail and this combination of analog instruments and moving maestros who make watches,” Ronson said in a statement. “It’s so similar to what we do in the studio with our heritage, in the sense of dedication and craftsmanship.”

Marc Ronson

In this role, Ronson will work with Audemars Piguet in its mission to connect with customers through music and showcase various artists.

“It’s such a pleasure to work with someone like Mark who constantly pushes us to go further and strive for excellence in everything we do. We have found each other, “said François-Henry Bennahmias, CEO of Audemars Piguet, in a statement.

Ronson has been a staple in the music industry since the late 1990s, collaborating with some of today’s greatest musicians like Lady Gaga, Adele, Miley Cyrus and many more. Ronson is an Oscar, Golden Globe, and seven-time Grammy. Last year, he co-produced and hosted the Apple TV + documentary “Watch the Sound With Mark Ronson,” which explored his creative process and musical innovations.


Cher Stars in Ugg Spring 2022 Campaign

A look back at the biggest fashion collaborations of 2021

Timothée Chalamet and Haider Ackermann’s team on a charity hoodie

read more
Fashion brand

Melbourne label Bugskin creates conceptual props from PVC waste



“The material holds back an arduous journey of change and transformation, ultimately metamorphosing into its final state – much like an insect.”

Sometimes billboards can look good. Yes, most of the time they serve as a big horror to the capitalist highway – but sometimes they play a thought-provoking art role. Three special cases come to mind: in the film Three billboards outside Ebbing, Missouri (big movie), in this public art campaign and in their colorful, decomposed, reconstructed Bugskin form.

What is Bugskin, you ask? “A multi-faceted label exploring the process of upcycling and sustainability,” says Melbourne designer Nick Chin. After learning over 50,000 kilograms of PVC each year rot in our already scarce landfill space, Nick began experimenting with recycling vinyl from discarded billboards.

Keep up to date with ethical designers in our Fashion section.

After a long process of trial and error, Nick began to create Bugskin’s practical yet conceptual bags (with his aptly named “Cicada” and “Grasshopper” styles). Using ethical thinking and structural design, Bugskin brings his unique form of “material makeover” to Melbourne’s diverse fashion scene.

How was the label born? Tell us about the process and the challenges.

I have always been passionate about the marriage of fashion and sustainable development. After several failed attempts, I consolidated what I was trying to achieve and narrowed it down to “why”? I wanted to reduce the mess we created by giving a second life to what many saw as waste.

While researching billboards, I discovered over 50,000 kilograms of PVC vinyl rot in our landfill each year. I noticed the durability and vibrant colors offered by the display panels and spent the following months designing and executing the Cicada and Grasshopper bags, the first stop on the Bugskin journey.

How would you describe Bugskin to someone who has never seen him before?

Bugskin is a multi-faceted label exploring the process of upcycling and sustainability. He experiments with texture and color through design and practicality, while also helping to help the world heal.

Dream Australian collaborators?

I am always open to collaboration. If our ideas match, don’t hesitate to send me a message!

What would you like to know when you started?

All good things grow organically, and you should always set aside time for creativity. When I first started Bugskin what I found difficult was balancing the different tasks involved in creating a label.

I had a direction I trusted, but it was powerful in the way I applied pressure to it. By letting go and trusting the creative process, I learned what worked for me and was able to grow from it.

What about the Australian fashion industry that needs to change?

It’s great to see the Australian fashion industry thrive. There are many amazing collaborations and many designers are starting to think outside the box. I have always been inspired by our local talents and am proud of the creative growth of our country.

As we continue to navigate ideas and trends, I think it’s important for designers to consider sustainability and be aware of the damage the industry is doing to our healing world. Especially the fast fashion industry. If we collectively make a conscious effort to reduce the amount of waste going to landfill, it would make an amazing difference.

Where does the name come from?

The name Bugskin is derived from the idea of ​​growth. The material holds back an arduous journey of change and transformation, ultimately metamorphosing into its final state – much like an insect. “Skin” was included because it is commonly used in billboard jargon (as a way to describe the material).

How can we buy one of your parts?

You can purchase a part through our online site. We drop our products every two to three weeks and constantly update our catalog; be sure to stay up to date via our Instagram (@ You can also purchase our parts through Sucker, which is located on Sydney Rd in Brunswick. We hope to spread more bugs in the new year.

What are you most proud of in your work on your label?

I take great pride in the distinctive nature of the product. The process of creating this was discovered through months of trial and error, which has now manifested into a sentiment that sums up Bugskin.

Anything else to add?

Confidence in the process and gradual change will become something big.

Browse the entire Bugskin collection here.

read more
Fashion brand

Designer clothes that only exist online and sold for thousands of people in a mind-boggling trend


Dolce and Gabbana, Nike and Adidas are among the brands that design clothing for the virtual world, with each piece being sold as a non-fungible token (NFT), but critics say the prices are “out of proportion.”

People spend thousands of virtual designer equipment

Fashion fans pay thousands of dollars… for clothes that only exist online.

Digital togs can be used to dress up cartoon versions of participants in virtual worlds.

A £ 9,000 golf outfit is just one of the items available online, and a matching Tam O’Shanter hat will set you back another £ 2,300.

For £ 9,000 you can also get a tracksuit covered with the Decentraland Games logo, which can be worn in Decentraland – one of the most developed virtual worlds on the internet.

Designer brands are also jumping into the mind-boggling new trend, with Dolce & Gabbana, Nike and Adidas all producing clobber for the virtual world.

Each item of clothing is sold as an NFT – or non-fungible token – which can be bought and sold in real life like a painting or other valuable item.

[email protected]

Get all the latest news sent to your inbox. Sign up for the free Mirror newsletter

This DG tracksuit will set you back £ 9,000

An industry source said, “Real-world fashion can seem crazy at times with some of the outfits going for ridiculous money, but it’s a whole new realm.

“We’re talking about people paying thousands of dollars for something that only exists as pixels on a screen. It’s incredible.”

So far, D&G has auctioned off nine digital designer pieces for a tantalizing total of £ 4.2million.

The lots included The Glass Suit – a green and silver outfit that sold for £ 740,000, as well as an actual version of the costume.

In March, the first Virtual Fashion Week will take place – in the real world. And virtual sportswear is also expected to become a big business.

The Golfcraft cap is on sale for £ 2,300

Nike bought tech company RTFKT, recently valued at £ 25million, to help them create and sell virtual trainers.

And Adidas has partnered with two companies to bring their Originals line to cyberspace.

Technical consultant Grace Rachmany said, “Selling clothing in games is here to stay, but I think the prices are out of proportion right now.

Each piece of clobber is sold as an NFT – a non-fungible token

“A lot of people have money in cryptocurrencies that they won’t withdraw because they will have to pay taxes, so to them it’s like play money.”

The renewed interest in NFT comes after Facebook founder Mark Zuckerberg announced that his company’s future lay in the “metaverse” – a virtual 3D world.

There, users can play games, shop, interact with friends, and even hold business meetings while wearing virtual reality glasses, if they wish.

Facebook founder Mark Zuckerberg says the company’s future is a 3D metaverse


Getty Images)

Decentraland, which has its own cryptocurrency, recently made headlines when ‘real estate’ land sold for £ 1.7million.

But the real criminals also benefit. Todd Kramer, of the Ross + Kramer Gallery in New York City, spent £ 1.6million on NFT cartoon monkeys from the Bored Ape Yacht Club, only to have them stolen by a hacker.

AZ on digital NFTs

Non-fungible tokens, or NFTs, are one of the world’s biggest internet follies.

While some pundits say they are the future of the art and fashion world, others believe investors will suffer the same fate as those who exploded during the dot-com boom 20 years ago. years – to lose heavily.

An NFT is a unique unit of computer data stored in a special piece of code called a blockchain. It can be associated with a digital asset such as a video, a photo, a quote or even an outfit.

The fact that they have a unique signature means that they are finished and can be bought and sold as works of art or real world collectibles.

A blockchain allows cryptocurrencies like Bitcoin to exist because it records in a digital ledger proof that a token has changed hands.

While for cryptocurrencies each token has the same value as a £ 1 coin, NFTs all have different values ​​depending on how much people are willing to spend on them – like paintings or antiques.

The first known NFT was a digital graphic called Quantum designed in 2014 by artist Kevin McCoy and his wife Jennifer. He sold the artwork to entrepreneur Anil Dash at a presentation for just £ 2.95 but is now believed to be worth over £ 5million.

Niche technology only became mainstream in 2021 with a series of high-profile sales.

Artist Mike Winkelmann, known as Beeple, sold his piece Everydays: the First 5000 Days for $ 69.3 million in a sale that rocked the art world.

Since then, major artists such as David Hockney and Jeff Koons, and singer Grimes, have sold NFTs for colossal sums of money.

Read more

Read more

read more
Fashion brand

Kate Middleton’s Favorite Brand Just Launched Wedding Dresses

  • Marie Claire is supported by her audience. When you buy through links on our site, we may earn a commission on some of the items you choose to purchase.

  • One of Kate Middleton’s favorite fashion brands, LKBennett, launched a gorgeous bridal collection today, and you’re going to want to own every piece, wedding or no wedding (white dresses for summer? ‘please).

    The capsule is part of the high street brand’s Spring / Summer 22 collection and includes four wedding dresses, shoes and accessories, including bags and jewelry.

    While there are only four styles of dresses, they should have you covered for any scenario, whether it’s a pre-wedding party, church wedding, town hall ceremony, or wedding. to destination.

    You have the Colette dress, a sleeveless silk bodycon dress inspired by the 20s, the Lila, an ankle length lace dress with cinched waist and puffed sleeves, the Lovette, a 70s style embroidered high neck dress and the Harlow, minimal satin-style buttoning.

    A range of accessories in pearls, feathers, satin, jewelry and metal complete the look effortlessly.

    For brides on a budget, the prices are incredibly attractive, with dresses starting at just £ 799 and going all the way up to £ 1,299. Accessories start at £ 49 for a hair clip. What’s not to like?

    While the Duchess of Cambridge was of course married in a bespoke Alexander McQueen gown, she wore LKBennett in her official engagements for years, and is particularly fond of the brand’s dresses and shoes.

    read more
    Fashion brand

    what the cast of Grange Hill did next

    Grange Hill had passed its heyday in the ’90s, but limped in the’ 90s, when it moved to Phil Redmond’s native Liverpool, where the setting is now used for Hollyoaks High in his other youth soap opera. The BBC finally admitted defeat and pulled the plug in 2008.

    Tucker Jenkins (played by Todd Carty) returned for the final episode, persuading his nephew Togger to stay in school for another year. “If it hadn’t been for this place, I would have been written off,” Tucker said. “You can be whatever you want to be. Every year is a new beginning. Grange Hill is for everyone.

    Now, 44 years since the bell first rang in February 1978, it is returning to our screens. The original show provided early television exposure to some future stars, while others fell into obscurity – or, in some sad cases, tragedy. Here is a school reunion …


    Has been: Rules-breaking rebel Suzanne Ross left school early and memorably dressed up as Boy George for the school nightclub.

    Now: Tully moved across London to become one of the original EastEnders cast, playing Michelle Fowler – who married Lofty and had Dirty Den’s darling. She has since moved behind the camera, becoming a respected television director in Line Of Duty, Strike, Silent Witness, The A Word, Britannia, Too Close and Tin Star.


    Has been: Zammo McGuire, whose descent into heroin addiction strained his relationship with his loyal girlfriend Jackie and inspired the famous ‘Just Say No’ drug campaign.

    Now: Macdonald appeared in The Bill and Birds Of A Feather, before becoming an amateur boxing champion. He now runs a locksmith in Surrey, but in 2019, now 50, he appeared on EastEnders as a bus driver called Terry who had an argument with Queen Vic owner Mick Carter (Danny Dyer) at About tickets to the Spice Girls. Like you do.

    read more
    Fashion brand

    Profile of the fashion brand Anest Collective

    Anest Collective celebrates the proportions of da Vinci’s Vitruvian Man

    Anest Collective continues its search for perfection with a new collection that looks back at the ideal proportions of Leonardo da Vinci’s Vitruvian Man

    When Brendan Mullane, Creative Director of Anest Collective, visits Italian workshops producing the brand’s trendsetting silhouettes, he marvels at their attention to detail and collaborative spirit. “I have known the manager of one of our knitwear factories for over 25 years,” says Mullane, who has worked for brands such as Brioni and Givenchy. “One of the master tailors from another factory is in his eighties. These people are simply unmatched in their abilities.

    Unmatched ability is integral to Anest Collective, a Shanghai and Milan-based label launched in 2017. “We want to cause a feeling, a sensation,” says Mullane. Its collections are entirely concept-driven, while the brand’s Instagram is populated with artwork by Man Ray, BrâncuÈ™i and Cy Twombly. Da Vinci’s Vitruvian Man 1490, who views humanity’s perfect proportions as sitting within a circle and a square, inspired the circular patterns in the F / W 2021 collection. These shapes encourage a purist vision of form, with silhouettes incorporating circular patterns: hourglass waist, cocooning back, raglan shoulder. “There is a sense of study inside the clothes,” says Mullane. “The concept is more than what the eye can see. Our collections don’t refer to something thematic, like the 1970s. We want to provoke a feeling, a sensation.

    Anest Collective looks back at the ideal proportions of Leonardo da Vinci’s Vitruvian Man

    Jacket, £ 2,500, Anest Collective

    Mullane joined the brand in March 2020, during the first iteration of the global lockdown imposed by the Covid-19 pandemic – for Mullane, a creative and liberating experience, much to his surprise. “I managed to get out of the mad rush,” he says. “I was able to think differently. I had time to think about the study of perfection. Mullane and the 80-year-old tailor he admires so much, passionate about the positioning of a seam or the dimensions of a drape, have a lot in common. §

    read more
    Fashion brand

    Three Fashion Brands Open New Stores at McArthurGlen Designer Outlet West Midlands

    Three new boutiques have opened in a designer outlet village about an hour’s drive from Derby.

    Vans, Castore and Carhartt WIP have all opened at McArthurGlen Designer Outlet West Midlands in Cannock.

    The trio have joined Nike, Ted Baker and Calvin Klein as stores shoppers can visit at the £ 160million complex, which opened last April.

    READ MORE: Get the latest shopping stories from Derbyshire Live

    Center manager Mike Thomas said he was delighted with the new additions, Birmingham Live reports.

    Mr. Thomas said: “We are delighted to welcome three influential fashion brands to the center.

    “Vans remains one of the foremost casual fashion companies in the world – with an established reputation for quality skate clothing and accessories, alongside its iconic checkered shoes – a staple of the wardrobe. every fashionista.

    “Carhartt WIP, known for its authentic adaptations of American workwear, has become known for its must-have pieces, including athletic-inspired sweatshirts, stylish outerwear, and comfortable clothing collections for men and women – another great addition to our growing mix of premium retailers.

    “Finally, high-end sportswear brand Castore also opened its doors – the brand is famous for its collections of high-performance luxury sportswear for men and women. “

    Puma was also one of the last stores to open, while Pizza Express was one of the last restaurants to open on the site, joining Five Guys and Wagamama.

    Other stores already open at the designer store include Adidas, Fred Perry, Hugo Boss, Ralph Lauren, Tommy Hilfiger, Coach, Radley, Le Creuset and Yankee Candle.

    Mr Thomas told Birmingham Live in late November that it is hoped that 12 to 14 more stores will be open by mid-2022, before looking to expanding the center and introducing 50 more stores.

    The centre’s normal opening hours are 10 a.m. to 8 p.m. Monday to Friday, 9 a.m. to 8 p.m. Saturday and 10 a.m. to 6 p.m. Sunday.

    There is of course also a village of designer shops in South Normanton, Derbyshire, where a new Haribo store opened before Christmas.

    Winter sales are now underway at McArthurGlen Designer Outlet East Midlands, with major retailers offering further discounts on already slashed outlet prices.

    You can see details of some of the best deals here, from retailers like sportswear giants Adidas and Under Armor, designer labels Hugo Boss and Lacoste, and famous British names Marks & Spencer and Joules.

    Never miss a history of Derbyshire pubs, clubs and restaurants by subscribing to our Bulletin What’s New Here.

    read more
    Fashion brand

    The art of Yves Saint Laurent: the design house celebrates its 60th anniversary | Yves Saint Laurent

    Simultaneous exhibitions to mark the 60th anniversary of Yves Saint Laurent’s first collection will be organized by six major Parisian museums in an unprecedented tribute from the art world to the late French fashion designer.

    Events at the museums, including the Louvre and the Musée d’Orsay, will reveal how the famous couturier drew inspiration from some of the greatest artists of the 20th century, including Picasso, Matisse and Mondrian.

    A set from the YSL fall / winter 1981 collection inspired by La Blouse Roumaine (1940) by Henri Matisse. Photography: Nicolas Mathéus / Estate of H. Matisse / Pierre Bergé-Yves Saint Laurent Foundation, Paris

    Mouna Mekouar, who organized the multi-center event that will showcase the designer’s work placed in the context of each institution’s permanent collections, said the participation of some of France’s largest and most renowned museums was unprecedented.

    “I thought it would be impossible to get so many museums to embrace our idea, but they were all very interested and extremely enthusiastic from the start. This is the first time that they have all worked together on the same project, ”Mekouar said.

    “Saint Laurent drew a lot of inspiration from art and this shows the links and dialogue between his work and the museum’s exhibitions. We didn’t want to put the clothes in a room, we wanted them there among the permanent collections.

    YSL jacket from the spring / summer 1971 <a class=collection inspired by Made in Japan-La Grande Odalisque (1964) by Martial Raysse.” src=”” height=”3385″ width=”5638″ loading=”lazy” class=”dcr-1989ovb”/>
    YSL jacket from the spring / summer 1971 collection inspired by Made in Japan-La Grande Odalisque (1964) by Martial Raysse. Photography: YVES SAINT LAURENT AT THE MUSEUMS

    “Visitors will rediscover these collections while paying tribute to Yves Saint Laurent. It’s like a cultural archipelago.

    Saint Laurent, who died in 2008 at the age of 71, was only 26 when he founded his haute couture house with businessman Pierre Bergé in December 1961. He had moved to Paris nine years earlier where his creations were quickly noticed and it was presented to Christian Dior. , then a giant in the fashion world.

    Yves Saint-Laurent with models after his first haute couture <a class=show in Paris in January 1962.” src=”″ height=”1500″ width=”2500″ loading=”lazy” class=”dcr-1989ovb”/>
    Yves Saint-Laurent with models after his first haute couture show in Paris in January 1962. Photography: AFP

    Yves Saint Laurent presented his first haute couture show on January 29, 1962.

    “I believe that the work of a couturier is very similar to that of an artist. In fact, I have constantly found inspiration in the work of contemporary painters: Picasso, Matisse, Mondrian ”, Saint Laurent would later say.

    “Always influenced by painting, I owe my collection of July 1966 to American painters like Wesselman, Roy Lichtenstein. All my dresses were lit with landscapes, moons and sun, ”he added.

    A YSL jacket from the Fall / Winter 1979 collection inspired by the Portrait of Nusch Éluard (1937) by Pablo Picasso.
    A YSL jacket from the Fall / Winter 1979 collection inspired by the Portrait of Nusch Éluard (1937) by Pablo Picasso. Photography: Picasso Estate – Copyright management / YVES SAINT LAURENT AUX MUSEUMS

    “How to resist the pop art which was the expression of my youth.

    The six museums participating in Yves Saint Laurent Aux Museums, which takes place from January 29 to May 15, are the Center Pompidou, the Museum of Modern Art in Paris, the Louvre Museum, the Orsay Museum, the Picasso Museum and the Yves Saint Laurent Museum.

    Each will present different aspects of Saint Laurent’s work. At the Louvre, there will be some of his most exceptional clothes, including jackets embroidered with gold and crystals. At the Museum of Modern Art in Paris, Saint Laurent creations will echo the colors of artists Pierre Bonnard and Raoul Dufy. The Musée d’Orsay will present some of the evening outfits he created for the Proust Ball to mark the 100th birthday of the writer whose guests dressed by Saint Laurent included Baron Guy de Rothschild and Jane Birkin.

    Yves Saint Laurent, photographed by Jeanloup Sieff in 1971.
    Yves Saint Laurent, photographed by Jeanloup Sieff in 1971. Photograph: Estate of Jeanloup Sieff / Center Pompidou, MNAM-CCI, Dist.

    In total, 50 Saint Laurent creations will be presented as part of the exhibition as well as around 300 creations. At the Yves Saint Laurent Museum, visitors will be guided through the creation process, from sketches to finished garments.

    Mekouar referred to the “dialogue” created by Saint Laurent between “art and literature” and said the designer expressed “an entire artistic universe” through his creations.

    “It was not just a collection but his entire life’s work that was linked to art. It is about looking at Saint Laurent from the point of view of art. Saint Laurent and Pierre Bergé were both great art collectors and this had a great influence on fashion designs, ”said Mekouar.

    Headdress sketches made for the bal des Têtes mondain, 1956.
    Headdress sketches made for the bal des Têtes mondain, 1956. Photograph: Jean-François Chavanne / MUSÉE D’ORSAY / YVES SAINT LAURENT AT THE MUSEUMS

    “I think he would never have said he was an artist, but today with the connections between art and fashion, I think we can see Saint Laurent as a creative artist.”

    Madison Cox, an American gardener who married Bergé shortly before the latter’s death in 2017, and who is president of the Pierre Bergé – Yves Saint Laurent Foundation, said the exhibition was an extraordinary showcase “of the one of the greatest innovators in French fashion “.

    “For Yves Saint Laurent, the fine arts have been an inexhaustible source of inspiration, embracing all cultures throughout history. This constant dialogue was a key part of the designer’s ingenuity and boundless creativity, ”Cox wrote.

    read more
    Fashion brand

    Emily In Paris Season Two Luxury Fashion Stars With Wedding Marketing Content

    As more than 58 million fans eagerly awaited the return of Emilie in Paris, viewers also expected the exaggerated fashions associated with the three main female roles of the series; Lily Collins as Emily, Ashley Park as Mindy and Camille Razat as Camille. The brands also took note of the power of the wardrobe expressed in Season 1 and partnered with the show in a variety of ways to make the show an authentic marketing vehicle for luxury items while on the move. others have explored the notion of purchasable content or “retailtainment,” an area that will increase from 2022. The show’s sleek and sometimes cliché fashions are essential to partnerships and the success of branded merchandise.

    Behind the look of the show hides Marilyn Fitoussi, a costume designer hired by wardrobe consultant Patricia Field from Sex and the city fame with the full confidence of series creator and producer Darren Star. Fitoussi approaches the three distinct characters through the prism of “women who think too much taste can be boring.”

    The costume designer defines each character differently, but they all have a common taste for luxury clothing. Emily has grown smarter since arriving in Paris while still retaining her unique sense of style. “She knows the French rules of fashion, but she doesn’t want to lose her personality and turn into a French clone, dressing like most women in Paris, jeans, navy blazer, white t-shirt and sneakers. Mindy is powerful, smart and sexy and isn’t afraid to use colorful pieces and be overdressed on certain occasions. That’s why she never criticizes Emily, ”says Fitoussi, adding that Camille is a It Girl Parisienne. ”The character of Camille is a French girl who knows and loves fashion which is more conceptual and admires Cristobal Balenciaga.

    From a strong fashion point of view, the show is following in the footsteps of Gender and city. “Emily In Paris can be a little sister to Carrie Bradshaw because she grew up watching her. We paid tribute to Carrie, but they have two very different personalities, and Emily is not a copy of Carrie,” explains Fitoussi. Yet just like SATC helped make household names of Manolo Blahnik, Christian Louboutin and started jewelry companies such as Faraone Menella, whose Stella earring was an instant hit after being featured on the show. (The second season featured a red hoop as part of the jewelry brand’s new collection.)

    In season two, Chopard, Rimowa, and Dior for Vespa had products written into the storyline for sophisticated product placement that felt authentic to the storylines. According to Karen Duffy, co-founder of wilyfoXX, a boutique agency founded by women with a focus on marketing, communications and business development, it’s a win-win.

    “Shows like Emily in Paris and their reach of 58 million households can have a significant impact on star brands (from sales to positioning). These luxury, legacy and mega brands featured in each episode also allow the show to ” exploit its powerful marketing channels. Brands can own entire episodes as featured players like Rimowa in Emilie in Paris Season 2, ”she believes, adding,“ As brands rely on creative marketing to build brand awareness, audiences are now embracing the brand / content relationship when it makes sense. When storytellers capture these brands in an authentic way, audiences love it. Often, these savvy and influential brands will center targeted campaigns that use the show’s content on their own channels to promote the show, thereby helping to increase audiences by creating value for both the show and the show. Brand. just like Dior for the Vespa scooter and Happy Diamonds from Chopard.

    The show also tapped purchasable content with several partnerships and brands such as AZ Factory, Lancôme Paris, Roberto Coin, Barrie, Goossens and My Beachy Side, among others. They offered styles worn or inspired by those worn in the show for sale on major retail sites such as Saks Fifth Avenue, various electronic communications sites, and Netflix’s.

    budding merchant site.

    Mindy Prugnaud of Mint Group in Paris orchestrated several brands featured in the purchasable content project. Several participants reported positive comments despite only airing for a week.

    “Pilar Coin from Roberto Coin and Ileana Makri from Eye M told me that they are receiving requests from Japan, Dubai, Thailand and Russia for the project articles through their website,” Prugnaud said of the jewelry worn in the Saint-Tropez segments of the show. Other notable scenes showcasing the purchasable content include Emily wearing pink and orange pajamas from AZ Factory on a visit to Camille’s family castle, a Barrie jacket to roam Paris on the Dior Vespa. In other scenes, the characters Camille and Etienne, played by Jin Xuan Mao, wear Zeus + Dion sunglasses.

    The fun modes are as much a delight as the show and its characters. And Fitoussi says it’s getting better. “Season 2 was a lot more fun for me to do. I had more freedom and confidence from Pat Field and Darren Starr,” she said. And based on the appearance of luxury brands in the plot, marketing teams will indeed struggle to determine whether season three will provide any opportunities to pair their products with this insanely fun and trendy series.

    read more
    Fashion brand

    Fashion without gender is the future. These 6 local brands are leading the way

    The only real luxury of living in 2021 is progress, and the rise of genderless fashion is a prime example. As climate change and indomitable viruses wreak havoc around the world, we can at least take comfort in the idea that there has been a slight movement towards the positive in spaces like art, culture, and art. movie theater ; one that allows for a more inclusive worldview.

    Playing your part in this POV is fashion, through the emergence of more thoughtful, responsible and open-minded creations; and the rise of more and more non-gender-restrictive brand factories. The brands we picked for this genderless fashion list really treat gender as a construct, with more emphasis on beautiful clothes than on those who are likely to wear them. If non-binary has always been your MO style, this listing should qualify for instant bookmark status.

    It should be noted that the brands chosen for this list are mostly non-gendered in their POV. We haven’t included any brands that make a few gender-neutral pieces as part of a largely gender-focused branding philosophy. If you see missing favorites that have had genderless pieces as part of their collections, you know why.

    6 local brands that make fashion without gender

    1. The improper term

    A brand new, enduring label that doesn’t assign any gender to any of their stylish (yet practical) pieces, The Misnomer’s capsule collections should be on any aficionado’s radar, whether you’re a gender-less fashion lover or not. The responsibly crafted line of jackets, tracksuits, bum bags and laptop sleeves are made from durable leather (think chrome sulfate free and vegetable tanned), BCI fabric and just as much recycled fiber. as possible. Plus, you know, what’s more durable than a piece you can share?

    Instagram content

    This content can also be viewed on the site from which it originates.

    2. Bloni

    What qualifies Bloni of Akshat Bansal – who also makes very gendered collections – is that there is a strictly non-binary selection available at all times in tandem with its “Men” and “Women”. The (fake) foam ties, as patent as it gets, and the bondage-meets-tie-die vibe lend themselves to style across the board. Their harnesses, short jackets, and dropped crotch pants are especially fun purchases.

    Instagram content

    This content can also be viewed on the site from which it originates.

    3. Human

    Pranav Kirti Misra and Shyma Shetty’s streetwear brand has been the benchmark for genderless fashion since its inception in 2012; and he must never have been loud about it. The relaxed style of their hoodies, oversized tees, sets, sweatshirts, denim and accessories has always been decidedly unique, and they keep these limited editions cool. Keep an eye out for their collaborations and capsules – Bukowski and Cold Pressed Rose were two of our favorites.

    Instagram content

    This content can also be viewed on the site from which it originates.

    4. Rishta d’Arjun Saluja

    Although Rishta’s minimalist, monochrome aesthetic is found split between “Men” and “Women” on the shopping platform, the labels seem purely superficial on closer inspection of the clothes. Each of their deconstructed cape jackets, asymmetrical shirts or pairs of their draped Moon pants or hybrid lungi pants lends itself to any shape, gender or body type. An observation endorsed by Saluja himself, with the key idea that each piece is versatile enough for everyone who cares.

    Instagram content

    This content can also be viewed on the site from which it originates.

    5. Two two-point studios

    A self-proclaimed “gender agnostic” label, one only needs a close reading of Anvita Sharma’s colorful collections to realize that the term is not just decoration. Her pieces speak of a certain aesthetic, which revels in luminosity, artistry and embellishments, even when paired with darker neutrals for contrast. Look for a sequined jacket, coat in contrasting colors, or a patchwork bag that you and your partner (or friends) can own together.

    Instagram content

    This content can also be viewed on the site from which it originates.

    6. Anam

    Founded on the pillars of renewal, reuse, and responsible craftsmanship, Aanam is one of the more low-key, gay-focused brands that should be a bigger part of the conversation; both for her flowing, non-gendered pieces and her work with drapery and durable textiles. You won’t run out of quirky, futuristic silhouettes done in a series of muted tones that don’t have to scream to make the statement they make. Namely if you like clothes with a unique experimental construction.

    Instagram content

    This content can also be viewed on the site from which it originates.


    Men’s jewelry: 7 essentials that will seriously enhance your second-hand outfit

    6 designer sherwani for men for all budgets to shine this wedding season

    9 stylish wedding suits for men to own the bedroom at every ceremony, day or night

    Safer Style and fashion

    read more
    Fashion brand

    5 Italian clothing brands everyone should know

    Looking for some new style inspiration? We’ve unearthed the best Italian clothing brands so you can infuse your wardrobe with an Italian touch.

    While we love our British clothing brands and admire the chic of the best French clothing brands, no one does it quite like the Italians. With fashion powerhouses such as Gucci, Prada, Versace and Fendi under its belt, Italy is a master of sought-after luxury style. Rather than focusing on fleeting fashion trends, Italian fashion brands are pros at creating high-quality pieces that stand the test of time, making them a must-have if you’re looking to grow your wardrobe. – capsule dress.

    Many major British, French and American brands also rely on Italian crafts and textiles to produce parts of their collections. Premium Italian leather plays a key role in making the best designer bags and winter boots. If you take a look, you’re probably wearing Italian leather right now. But it’s not just designer brands that Italy has on its incredibly stylish belt. There are loads of Italian fashion brands out there that are also worth a look. Perfect if you don’t have the Dolce & Gabbana budget!

    The best Italian clothing brands to browse

    • Calzedonia– ideal for winter and summer basics
    • Diesel– the best for cool denim
    • Gucci– best for statement designer style
    • Miss sixty– ideal for looks inspired by the 2000s
    • Prada– the best for stylish designer clothes

    The best Italian fashion brands chosen by our fashion editors

    Whether you want to learn more about the best Italian fashion brands or want to splurge on a designer investment, these are the best Italian clothing brands that deliver to UK and US.

    1. Calzedonia

    Model of Italian clothing brands wearing Calzedonia

    (Image credit: Calzedonia)

    You may already be familiar with Calzedonia as there are several stores in UK and USA. A must-have for all your tights and leggings needs, it achieves that comfortable and stylish aesthetic we’ve all been used to this year. These wardrobe basics are also guaranteed to last: think cashmere tights for that luxurious finish and leather-look leggings for a dose of Italian glamor. Not to mention their desirable swimwear and beachwear collections full of easy-to-wear silhouettes and stimulating prints for a belissima beach-ready look.

    Fashion editors choose …

    2. Diesel

    Model of Italian clothing brands wearing Diesel

    (Image credit: Diesel)

    An Italian brand with denim at its heart is the favorite brand of the 90s, Diesel. The brand was launched in 1978 but really hit its peak in the ’90s, when it seemed like every cool girl was donning a pair of aged Diesel jeans. Their denim collection is still a worthwhile investment today with the added benefit of adapting to a more sustainable manufacturing with less water and chemicals, which was less common in the 90s. In addition to the best jeans, the brand’s flagship products include quilted bomber jackets, vinyl skirts and logo-embellished knits, all with a 90s cool vibe.

    Fashion editors choose …

    3. Gucci

    Model of Italian clothing brands on the Gucci runway

    (Image credit: Getty)

    We couldn’t take an overview of Italian clothing brands without mentioning the power that Gucci is. From the finest Gucci bags to their eclectic suits adorned by Harry Styles, Gucci is one of the most coveted designer brands. Although they carry the designer price, they are bullion coins that are built to last. Check out their signature geek-chic designs and plentiful logos, because if you wear Gucci you want everyone to know it.

    Fashion editors choose …

    4. Miss sixty

    Model of Italian clothing brands wearing Miss Sixty

    (Image credit: Miss Sixty)

    Miss Sixty supplied us with many low rise jeans in the early 2000s and we are delighted to see that the Italian brand is still going strong. It was brought back into the limelight in February 2021 when model Bella Hadid campaigned for the brand and with the recent resurgence of Y2K trends, it’s definitely one to put back on your radar. Denim still plays a key role in the collection, but you can also pick up ’90s-inspired puffer jackets and cute knitwear.

    Fashion editors choose …

    5. Prada

    Models of Italian clothing brands on the Prada catwalk

    (Image credit: Getty)

    Prada has to be one of the most iconic Italian fashion brands. From its finest designer bags to its elegant ready-to-wear collection, Prada exudes feminine elegance that is sure to elevate the everyday. Founded in 1913, the granddaughter of the original founder, Miuccia Prada, runs the luxury fashion house and propelled it to new heights. Creating trends rather than following them, Prada is renowned for creating future classics that define an era of fashion.

    Fashion editors choose …

    read more
    Fashion brand

    Have you ever wondered what happens to the online shopping items you return? It’s not a pretty picture

    In the Nobody Denim warehouse, it’s not uncommon for mail bags to come from online shoppers who return the same jeans in multiple sizes.

    The behavior is sometimes referred to by the fashion industry as “bracketing”. This is when online shoppers hedge their bets by ordering clothes in different sizes and sending back what is wrong with them.

    It suits the consumer in an era of online shopping that has only been accelerated by a pandemic.

    But it also has an environmental impact.

    “There is definitely a culture of returns,” said Lara Cooper, Marketing Manager for Nobody Denim.

    This is not a new problem for the industry.

    Even before online shopping, returns were a problem for retail stores, and that had an environmental and business impact as well.

    Still, the consumer had to try on items before buying, which reduced behaviors such as bracketing.

    With online shopping, when items are displayed, they are often wrapped in plastic as well.

    Then there are the mail bags, swivel labels, and the less measurable environmental expense of sending items across the country and back.

    Luxury brands in particular can organize complete packaging regimes for products that include gift cards, packaging layers and embossed boxes.

    Lara Cooper of Nobody Denim urges consumers to think about the impact of their online shopping.(ABC News: Emilia Terzon)

    Most of the items are returned to Nobody Denim in the same packaging, and some may be collected.

    “We get a lot of these plastic items and binders that we ship and then get back to our hands,” Ms. Cooper said.

    “It’s up to us to decide what to do with this waste. We have partnerships with recycling companies. “

    How did returns become a problem?

    Fashion sustainability experts note that behaviors such as bracketing have become particularly prevalent when online fashion websites offer low-cost items, free shipping, and free returns.

    Some of the biggest names offering these deals in Australia are Asos and The Iconic. Neither of them disclose their rate of return.

    No one Denim has tackled the problem by forcing consumers to pay for their own returns.

    He also put sizing apps on his website.

    hands touching a phone with icons on the screen asking people what body size they feel
    Nobody Denim uses an app on their website to help online shoppers shop for clothes that fit them. (ABC News: Emilia Terzon)

    Its co-founder, John Condilis, says the brand, which makes their clothes in Melbourne, take pride in the quality and believe that it keeps people from wanting to return them.

    “We are working on fairly low margins just that everything is made in Australia,” he says.

    “It’s more important to us than giving a lot of free feedback.”

    In doing so, the company lowered its return rate to single digits.

    a man in a black top and pants in a workshop
    John Condilis of Nobody Denim says the fashion brand is on a “sustainability journey”.(ABC News: Emilia Terzon)

    The company has also already implemented simple measures such as the phasing out of purchase orders in online sales, now digital.

    It is also studying the replacement of all its packaging with compostable bags. However, this is going to be an additional expense.

    “This is approximately three to four times the cost of our current packaging materials,” said Mr. Condilis.

    The company can also only control the packaging and return policy of the products it sells directly through its own website. It also sells through The Iconic which dictates its own packaging and return policies.

    a plastic bag with the words
    The Iconic is one of the largest online fashion sites in Australia.(ABC News: Emilia Terzon)

    In a statement, a spokesperson for The Iconic said the company’s packaging was made from recycled materials. They say the company has ruled out compostable packaging for now.

    “Most customers in Australia and New Zealand do not have access to home composting or commercial composting services,” the spokesperson said.

    “This means that the packaging would likely end up in a landfill or in the flexible plastics recycling stream, compromising its recycling potential. That’s why we landed on our 100% recycled post-consumer plastic bags.

    “For returned items that need to be repackaged, we are currently in the process of switching to poly bags made from 100% recycled plastic. These bags can also be recycled and collected again. “

    a brown bag with the words 'I'm a real bag of dirt'
    Fashion brands are trying to improve their environmental impact.(ABC News: Emilia Terzon)

    This year, the Australian government helped launch an industry initiative called the Australian Packaging Covenant. This is a voluntary code that retailers and brands can adhere to and commit to reducing their environmental impact.

    The Iconic is one of the signatories. However, the code is not legally binding and many major online fashion websites, including UK-owned Asos, are not on the list of signatories.

    In a statement, an Asos spokesperson said the company’s packaging contained up to 90 percent recycled plastic. He says he works with suppliers to recycle any packaging he collects on returns.

    And what about the actual clothes?

    Understanding what happens to our fashion returns online is even more complicated.

    Nobody Denim claims that the vast majority of what it receives from online shoppers arrives in good condition and can be resold.

    But sometimes things come back soiled or torn. Mr Condilis says that if they cannot be brought down to perfect quality, they are either sold at the company’s factory outlet or sent to charity.

    postage bags with 'denim person' on them
    Nobody Denim has reduced its return rate with a series of measures.(ABC News: Emilia Terzon)

    Aleasha McCallion, fashion sustainability expert at the Monash Sustainable Development Institute, says this is a common protocol for Australian fashion brands.

    “This is why it is really important that [online returns] come back in the best possible conditions, ”she said.

    “Because otherwise they end up wasting seconds and are often reduced and potentially wasted. “

    Asos claims that only 3% of its returns cannot be resold after inspection, cleaning and repair processes.

    “When that happens, we either sell the product to second-seller markets so that it can be reused elsewhere, or we recycle it so that it can be made into something new,” his spokesperson said. .

    However, Ms McCallion is concerned that there are no strict rules on what happens to unsold clothing in Australia.

    “We don’t necessarily know what’s going on in landfills,” she says.

    “We don’t want to make all of these beautiful things just to just go to landfill and not even be used.

    “We should be concerned about that because we are actually overproducing and using everything less. And textiles have been fundamentally undervalued and neglected.”

    a woman with glasses in front of a shopping mall
    Aleasha McCallion of Monash University is concerned that there are no hard and fast rules for what happens to online shopping returns.(ABC News: Emilia Terzon)

    Ms McCallion believes the problem was created by both businesses and consumers.

    “We’re all in the same boat. We’re in a symbiotic relationship,” she says.

    “Businesses want to stay competitive and want to provide great options for their customers, and customers want to have choice. And through that, we’ve just collectively created a waste problem.”

    Back at Nobody Denim, Lara Cooper urges people to think twice before a post-Christmas sales period that will likely be largely online rather than in-store.

    “Before you are happy with the clicks, you have to ask yourself if you really need them,” says Ms. Cooper.

    read more
    Fashion brand

    Romeo Beckham Works With PUMA As He Combines “Fashion and Football Passion”

    19-year-old Romeo Beckham announced Thursday that it has signed a long-term deal with sports brand PUMA.

    The aspiring footballer is following in his father David’s footsteps and now has a brand new deal to help him on his way.

    Speaking to Instagram, PUMA revealed that the footballer will be wearing their FUTURE Z 1.2 shoes when he takes the pitch for his second season as a professional footballer.

    Exciting: Romeo Beckham, 19, signed deal with PUMA as he combined his ‘passion for fashion and football’ ahead of his second professional season on Thursday

    Romeo signed his first professional contract in September – joining the USL League One side Fort Lauderdale – the reserve team on the MLS Inter Miami side owned by David.

    Romeo said his new partnership with the brand would allow him to embrace his passion for fashion.

    Speaking in a statement, he said: “The FUTURE Z boots are a perfect match for my game.

    “They’re light so I can use my pace and agility, but they also hook the ball in incredible ways so I can dribble and pass effectively.”

    New Chapter: PUMA revealed the footballer will wear his FUTURE Z 1.2 boots on his next step onto the pitch

    New Chapter: PUMA revealed the footballer will wear his FUTURE Z 1.2 boots on his next step onto the pitch

    Fashion: the footballer will wear his FUTURE Z 1.2 because it “will perfectly match his game”

    Fashion: the footballer will wear his FUTURE Z 1.2 because it “will perfectly match his game”

    He added: “I love the colors in the Under the Lights pack, which combine my passions for fashion and football.”

    Earlier this year, Romeo signed for USL League One Fort Lauderdale CF, a reserve affiliate of his father’s Inter Miami CF franchise.

    Asked about his sports heroes, Romeo added that he greatly appreciated Neymar and Thierry Henry.

    Inspiration: Asked about his sports heroes, Romeo added that he really liked Neymar and Thierry Henry

    Inspiration: Asked about his sports heroes, Romeo added that he really liked Neymar and Thierry Henry

    Incoming: Earlier this year, Romeo signed for USL League One, Fort Lauderdale CF, a reserve affiliate of his father's Inter Miami CF franchise

    Incoming: Earlier this year, Romeo signed for USL League One, Fort Lauderdale CF, a reserve affiliate of his father’s Inter Miami CF franchise

    He detailed: “Neymar is amazing and I love watching him play, he texted me when he saw me wearing Puma, it made my day.

    “Thierry Henry has always been one of my favorite players, some of the goals he scored were incredible.”

    Romeo went on to include his father, a legendary football player, whom he admires for his inspiration.

    The young player said: “If there were two players that I would like to have the capacity, it would be Thierry and of course my father!”

    Family: Romeo continued, including his father, a legendary football player, whom he admires

    Family: Romeo continued, including his father, a legendary football player, whom he admires

    Future: Elsewhere, PUMA has announced that the brand is 'excited' to see the next phase of Romeo's career unfold, and they hope he can help them 'change in the game'

    Future: Elsewhere, PUMA has announced that the brand is ‘excited’ to see the next phase of Romeo’s career unfold, and they hope he can help them ‘change in the game’

    Somewhere else, PUMA said the brand are “excited” to see the next phase of Romeo’s career unfold, and they hope he can help them “change in the game.”

    Ben Hughes, Managing Director of PUMA UKI, said: “We are delighted to welcome Romeo to the PUMA family.

    “We are thrilled for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey.

    “Romeo adds a new voice to how we shape football culture and connect with our customers by supporting our Faster Football brand message and the ideal of driving change in the game.”

    PUMA added:

    PUMA added: “We are delighted for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey.”

    Romeo trained with Inter Miami and Fort Lauderdale and plays both defense and attack.

    Speaking to Vogue in March, Romeo’s mother Victoria revealed that the teenager now dreams of becoming a professional football player like David, who signed for Manchester United when he was just 17.

    She said: “Romeo has been training with the team here every day because that’s ultimately what he wants to do.”

    However, the designer insisted she was not returning to ‘woman footballer mode’ yet, adding: ‘No, the only reason I’m wearing my Reebok cap is because I haven’t had time to do my hair. ”

    Support: Ben Hughes, Managing Director of PUMA UKI, said:

    Support: Ben Hughes, Managing Director of PUMA UKI, said: “We are delighted to welcome Romeo to the PUMA family”

    In 2014, Romeo and his two brothers Brooklyn, 22, and Cruz, 16, joined Arsenal Academy, but have all left since.

    David said at the time that Romeo had “other passions to pursue,” and Victoria said in 2019 that her sons feared letting their father down when they decided they didn’t want to become football players.

    She told the Financial Times: “I remember Romeo sitting in the tub and being really upset saying, ‘I don’t want to let daddy down.’

    – So I told him daddy just wanted you to be happy. And now he’s playing tennis. Everyday.’

    Following in his footsteps: The teenager dreamed of becoming a professional football player like David, who signed for Manchester United when he was just 17 (David pictured in 1999)

    Following in his footsteps: The teenager dreamed of becoming a professional football player like David, who signed for Manchester United when he was just 17 (David pictured in 1999)

    read more
    Fashion brand

    Editorial | The key thing most brands miss about genderless fashion

    In fashion, trans and gender nonconforming people are often the inspiration but rarely the intended customer.

    This is changing rapidly: Brands are incorporating genderless designs and non-binary models on catwalks and in stores, campaign images and social media. But while it is undeniable that the positive impact of this inclusive message is undeniable, the work does not end there.

    After all, what’s so great about a gender-neutral campaign if real non-conforming customers can’t fit into the clothes? Many clothes labeled genderless are still sold in stores and on websites built around the men’s and women’s shelves. And the sizing of these items tends to be limited and sometimes prohibitive for the customer buying through the binary.

    Binary size tables are difficult because the customer has to make their own size equivalents when shopping, usually relying on generic conversion tables that do not always apply directly to brands. Gender-specific binary fit peculiarities such as bust, hip, and waist measurements only make it more confusing for shoppers.

    All of this can make shopping through the genre binary an overwhelming experience. Personally, I shop more in the women’s clothing section, but out of frustration I now mainly shop for brands that have been genderqueer from the start, like Stefano Pilati’s Phlemuns and Random Identities. By shopping for clothes that are suitable for all genders, I don’t have to shop with the worry that the pieces I buy won’t fit my body.

    If brands are serious about creating a gender-neutral industry, they must commit to offering tailored sizes and offering alternatives to the fit of their products. Few do, although the number of labels marketing to genderless customers is increasing.

    Last year Gucci introduced Mx, a non-binary shopping section on its website. When you click on the Mx tab, you are greeted with the following quote: “The Gucci collections aim to deconstruct preconceived binaries and question how these concepts relate to our body. Celebrating self-expression in the name of gender equality, the Maison presents Mx. But when a customer clicks on an article, they are redirected to the binary part of the website and to binary size tables. What about this deconstructed preconceived binaries? If the goal of Mx is to create a safer space for gender non-conforming customers (which it should be), why focus only on aesthetics and not on size? In the end, what matters is not how the clothes look on a sample size model, but how they look on our bodies.

    Referring to his new Altu “genre” collection, Joseph Altuzarra told Vogue that each style in the offering has undergone multiple fittings to ensure they will work for “all genders, different sizes and shapes.” The brand’s site has an easy-to-read, comprehensive size chart that translates binary sizes to branded sizes and offers measurements and an image guide for each piece, and suggests buyers call or send. an email to customer service if they need any further help (all good things). But the size of the leather pants – the flagship pieces of the collection – stops at 34 American men, and the lookbook offers little to no sizing diversity. It is confusing to imagine how this serves “different sizes and different shapes”.

    The industry’s struggles with including sizes extend to brands’ reliance on hoodies and knitwear to convey gender-neutral fashion. Heron Preston’s collection for Calvin Klein is a recent example, made up of all knits except a pair of cotton twill pants. Knitwear easily adapts to our bodies and to different sizes. These will always sell. But what is the point of a genderless offer if it consists mainly of cut and sewn stitches? What’s in a hoodie that defies gender binary norms?

    This oversimplification of fashion flow has a long history, including the ‘him and her’ craze of the ’80s and’ 90s, when brands sold ‘unisex’ items marketed through attractive couples. As the language has evolved, as has marketing, not much has changed with actual clothing. These efforts often look more like merchandising strategies than projects aimed at serving the community. When creating these collections, brands should consider whether they are designing for us or whether they are simply attributing products to us.

    Some bodies have bulges and reliefs where others do not, and as designers we are trained to identify and design around them, to accentuate or mitigate them through placement of cuts and seams. Being gender neutral isn’t about cutting the same pair of pants into two extra sizes or just coming up with an array of sample size designs that look androgynous. It’s about considering the nuances of different bodies and designing for them.

    It takes time, knowledge and larger budgets. It requires expertise, generally that of a person who would be the target clientele. But brands could see a return on their investments if transgender and / or transgender customers are approached correctly. Fashion design is not just about fantasy and great mood boards; at the product level, it’s about solving problems. It’s about targeting a character and designing it according to their needs.

    For example, when designing pants, think about the following: Where does the desired height fall on the different bodies of the spectrum? Does the crotch need to be contoured to include ease for different genitals? Should the pants be cut halfway up or sit hip high over a natural waistline to work around more curvy bodies versus straighter ones?

    When designing the tops should the armhole and shoulder be easy to allow for variation in bicep and shoulder width? Are breast darts necessary for all “ladies” styles? Or can the style be designed to work for bodies with and without breasts?

    A successful non-sexist collection will embrace the idea that there is nothing inherently gendered about clothing.

    A skirt is just a skirt until a designer calls it women’s clothing and a merchant assigns it to a customer. When brands create third options and separate lines, it’s other people who are gender non-conforming by design. It’s like saying it’s not all for you.

    Brands have to think about the fashion that we dream of, and the fashion that we wear and already work on our bodies. Chances are, we are already looking at a product in your assortment, but don’t buy it because we know it isn’t right for our bodies. Ultimately, the job isn’t to add separate options that categorize and divide us, but to close the divide that limits us all to experimenting with fashion on our own terms.

    Brands excessively complicate gender fluidity in fashion by sensing the need to find new products on the market. Maybe the solution is to just expand on the current sizing and cut offerings and let the customer choose.

    José Criales-Unzueta is a handbag designer for a large, affordable luxury brand in New York

    The opinions expressed in op-ed articles are those of the author and do not necessarily reflect the opinions of The fashion business.

    How to submit an editorial: The fashion business accepts opinion pieces on a wide range of topics. Suggested length is 700-1000 words, but submissions of any reasonable length will be considered. All submissions must be original and exclusive to BoF. Submissions can be sent to [email protected]. Please include “Op-Ed” in the subject line and be sure to justify all claims. Given the volume of submissions we receive, we regret that we cannot respond in the event that an article is not selected for publication.

    read more
    Fashion brand

    Zegna’s fashionable IPO path begs the question: is this the next big fashion trend?

    To further secure its supply chain, Zegna has partnered with Prada this year to each buy 40% of Italian cashmere producer Filati Biagioli Modesto, and Mr Zegna said Zegna could use the proceeds from the IPO. to invest more in Italian textile manufacturing.

    Production control has the added benefit of ensuring traceability and sustainability, a growing concern of the younger generation of customers Zegna courts. One of the brand’s most famous assets is Oasi Zegna, the vast Italian park in Trivero, Piedmont, the brand’s hometown, which was created by the founder of Zegna to preserve the local ecosystem that is 30 times the size of New York’s Central Park (as the company boasts in the investor deck it prepared for PSPC). During the interview, Mr. Zegna proudly pointed out his sneakers, made from recycled components, and the fact that the brand now has a program to reconfigure the scraps of fabric left on the cutting room floor so that ‘they are no longer wasted.

    But even with quality and the supply chain on its side, Zegna, as a state-owned company, will be in competition with the French luxury giants who have spent decades unearthing the world’s best-known brands. LVMH Moët Hennessy Louis Vuitton, which has built a stable of more than 75 brands including Tiffany & Company, Dior and Pucci, has achieved a market capitalization of nearly $ 400 billion. Kering, owner of labels like Gucci and Saint Laurent, is worth nearly $ 100 billion.

    “Part of the reason we did what we did is because of the scale,” Zegna said of the decision to go public. “Ladder – this is our program – don’t ask me what the ladder would be, but surely bigger than it is now.” “

    He couldn’t be invited to discuss future acquisitions, but Zegna made one of his first steps towards that to-do list with his 2018 acquisition of New York-based fashion label Thom Browne, whose shrunken costumes and a penchant for tongue-in-cheek interpretations of preppiness made him popular with a client group younger than Zegna’s main clientele. Since joining Zegna, the brand has branched out into children’s clothing, with a strong presence in South Korea and China, and Mr. Zegna said there were plans for further expansion. . (Mr. Browne, who remains the brand’s Creative Director, and Rodrigo Bazan, its CEO, joined Mr. Zegna in ringing the opening bell at the New York exchange on Monday.)

    A collaboration with high-street American streetwear brand Fear of God in 2020 also helped boost Zegna’s cool factor, and Mr Zegna said there were more limited-edition collections in the works.

    read more
    Fashion brand

    We bet 14 fashion brands will reach viral status in 2022

    WHO: Jacqueline Zenere, Stylist

    For those who don’t know your job, what do you do? And how did you get into the fashion industry?

    I am a stylist, but my background is entirely editorial. I started to W magazine then sspent my most formative years at Modern luxury, styling of over 300 covers and editorials. I grew up to realize that working on cover shoots and working with talent and developing a relationship of trust is even more rewarding, which has brought me to where I am now. When I stylize a client, I think first of the storytelling. When choosing a look I always wonder, Wwhy this creator? Why this design? Why this glamor? Each aspect is thought out and considered to convey the desired message.

    As a stylist, a big part of your role is to discover new talent. How do you find new brands? And in your opinion, is there one thing that makes a booming fashion brand worth following?

    The easiest way to identify a designer to follow is to signify yourself with new ideas. Once you’ve invested the time and studied the records, you can separate the new and the derivative. In terms of discovering creators, that almost implies that I look for them, when in reality, it is the other way around. They come to me so much at a point that I can’t ignore, whether it’s on Business of Fashion, Instagram, on the streets, from publicists, in so many ways.

    read more
    1 2 3
    Page 1 of 3