Fashion brand

Fashion brand

Sam Edelman on resilience, innovation and his greatest hopes and dreams for the brand

For decades, Sam Edelman has been a game-changer in the fashion industry, one successful shoe brand at a time. At Spirit to Sam & Libby to his eponymous brand, Edelman and his wife, Libby, have crafted coveted, high-quality, affordable kicks loved by generations of customers by innovating every step of the way.

How has innovation played a crucial role throughout your career?
For me, innovation is about adventure and creativity; if you take risks and believe in yourself, it can lead to incredible opportunities. When I was 25, I had a feeling that Brazil would be the perfect place to make shoes. I had the opportunity to work for Doug Tompkins, the founder of Esprit, who was one of the most innovative and creative people I have ever met. We started with an office that only had a dirt floor and a basket of shoes – shoes I had found all over the world and shoes I had designed. From this small office in a foreign country, I knew we could execute things that had never been done in the industry before. I built this office for Esprit with 50 employees; a decade later, I returned to that same city and opened an office for our Sam & Libby brand which has grown to over 100 employees.

Your eponymous brand has always offered ambitious shoes at affordable prices. Why is this important to you?
Libby and I found a way to interpret luxury with incredible understanding for people who love fashion, but have so many other things to spend their money on. We have a true understanding of luxury – from our equestrian roots to lifelong travels around the world, not to mention my story as a third-generation leather designer and Libby’s story as a stylist and editor for top industry magazines. Our process has been the same for nearly 50 years. It always starts with Libby as my muse, my co-founder and our fashion director. She guides what will be the fashion trends for the brand each season. She focuses my gaze.

Sam EdelmanCaroline Fiss

What early-career innovation are you proud of?
When I was president of the footwear division of Esprit, we designed a corrugated plastic box. It was way too expensive and complicated to make, and we could have easily given up on the idea and gone with a regular box. [Esprit’s] Doug [Tompkins] gave me the best advice: “Trust your heart. If you believe in something, if you think it’s special, take the risk. At that time, the box cost almost as much as the shoes. No one was doing anything like that, but taking those risks is what helped make Esprit shoes the biggest junior shoe company in America.

What about your Sam & Libby days?
When we launched the brand in 1987, the ballerina had never been successful in America as an everyday shoe. When we put the bow on this ballerina, it changed the industry. We sold 7 million pairs and became the most popular single shoe in the United States with the Bow Ballet, a feminine and seductive ballerina in a multitude of colors. Women of all ages simply loved it! Then, about 10 years ago, we saw a void in the market for dress shoes, which were not our focus; we had designed a few pumps here and there, but we were still the best at designing flats. When it came time to design the Hazel, we went straight to Italy to learn from the greats, people who really understood the anatomy of a shoe. We ended up creating a pump that to this day is the #1 dress pump in America. The Hazel is beautiful, with integrity, quality and incredible cut, all at an affordable price; it is built on true luxury at its heart. Sometimes innovation is about bringing great minds and skills together.

What did you enjoy about co-founding and running a business with your wife, Libby?
The happiest part of everything we’ve done is watching our own son, Jesse Edelman, grow through the business. He is responsible for all operations and sales for our division, overseeing not only Sam Edelman, but also Circus NY and Sam & Libby. As parents, this is the greatest joy. And we have about 60 people working with us, each one feels like family to us. I could tell you about high school, college, hometown, hobbies, and the story of how each person made their way to work with us at Sam Edelman. It makes me so happy to come to work with my wife, my son and 60 other people who I consider my family. The happiest part of everything we’ve done is watching our own son, Jesse Edelman, grow through the business. He is responsible for all operations and sales for our division, overseeing not only Sam Edelman, but also Circus NY and Sam & Libby. As parents, this is the greatest joy. And we have about 60 people working with us, each one feels like family to us. I could tell you about high school, college, hometown, hobbies, and the story of how each person made their way to work with us at Sam Edelman. It makes me so happy to come to work with my wife, my son and 60 other people who I consider my family.

What challenges have you and Libby faced professionally?
At Sam & Libby, we saw the absolute peak with our hugely successful Nasdaq public offering; only a few years later we experienced the financial demise of the brand. To start Sam Edelman in his 50s, we came out of retirement, sold everything we had and launched the brand in our living room – a risk we took knowing we risked losing everything. I remember at the age of 54, Libby looked at me with concern, one of those days when everything seemed to go wrong – the shoes were late, the warehouse was difficult, the factories were not sympathetic. Together we have seen it all, the highs and the lows. The real lesson is that when the going gets tough, we fight together, we get through it, and we don’t give up. We believe in the talent, vision and heart of everyone. With Libby by my side, we were able to pull through.

Why did you hire Naomi Campbell for the brand’s Fall/Winter 22 campaign?
Naomi Campbell has such a great story, such a legendary career and is such a powerful woman. It was to pay tribute to one of the greatest women in the history of fashion. Naomi is a pioneer, and I believe Libby and I are innovators and pioneers as well. It was just like the perfect match.

You are a hands-on co-founder who designs and oversees all aspects of the brand. Why is this important to you?
An expression that I live with in business is: “No detail is small”. I believe so much in strong integrity in all aspects of our business. The paper used in our packaging is just as important as the leathers we use in our shoes. All these little details keep me up at night. Logo placement, sock material, heel counters – the list is endless. Every detail is important, and I preach that mentality to everyone I work with.

Has your design process evolved over time?
My design process has never changed! For 35 years, I boarded a plane in a white T-shirt and jeans and flew to Europe. In a café, in an airport or on the street, I will see someone and they will become my muse for the season. Their eyewear, makeup, clothes, and shoes will energize the design process, and I’m building a lifestyle story around them. Understanding everything they eat, how they buy, and what they do for fun helps us focus on the lifestyle of those customers, and we design for that particular person. I will spend the rest of the trip hunting in small boutiques, vintage stores, department stores and flea markets. Every blanket, scarf, belt and trinket we find ends up being part of a story and part of our collection.

If not, how do travel and art inspire your creations?
Since COVID, we’ve learned that we don’t need to travel far to find inspiration. A bunch of vintage stores in Brooklyn were so inspiring and challenging for our process. That said, we’re heading to Europe soon with our first stop in Paris, and I couldn’t be more excited to begin my design process. Art is an important part of what we do, as is color.

You have mentored emerging and established designers. Why is it important to foster the talents of the next generation?
We have been mentors to many young people throughout our careers. You need so much strength because everyone will tell you why you’re wrong, why you’ll fail, and why the things you want to do can’t be done – and you have to believe in what your heart tells you to do and then go out and do it! One of these mentees is [LoveShackFancy founder] Rebecca Hessel Cohen. How did you two meet? Rebecca’s mother, Nancy [Hessel Weber], is the first person I met when I came to New York to start a shoe business with my father; she was fashion director at Seventeen magazine. We first hired “our daughter” Rebecca as a consultant when she was 25 years old. She did an amazing job working with our design team and helping the brand’s foray into dress shoes early on. I hope I was a kind of “great uncle” for Rebecca.

You have expanded into many lifestyle categories. And after?
I’ve always designed for all the women in my life, but I’d like to embrace my own personal aesthetic with a line for men. From casual to dress, creating a men’s collection is one of my aspirations. Another aspiration for Libby and I is to create a collection of household items; it would be a dream come true.

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Keds and Altuzarra Debut Collaboration at New York Fashion Week: The Shows

Footwear collaboration continues Keds’ partnership with IMG as “Official Insole of NYFW”

NEW YORK, September 11, 2022 /PRNewswire/ — Iconic Sneaker Brand keds, well known for its longstanding brand partnerships, is launching an exclusive footwear collection with luxury women’s ready-to-wear and accessories brand, Altuzarra, during the Altuzarra Fashion Week show in New York. The launch of this collection continues Keds’ partnership with IMG and New York Fashion Week: The Shows which solidified Keds as the “Official Sole of NYFW” for the second season. The footwear collection features new sneaker styles in a variety of colorways and solidifies Keds’ position as the style leader in the collaborative footwear category.

“Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra,” said Jen Lynch, vice president and general manager of Keds. “The collection offers unique styles in luxury fabrications for our customers in styles they cherish.”

The exclusive first look of the limited edition shoe collection with the brand was presented live during the September 10e Altuzarra Fashion Show in New York City and featured new sneaker styles that merge the brand’s two distinct aesthetics into new design features. “I am thrilled to collaborate with Keds this season. Their iconic brand language and heritage has been a huge inspiration, and the resulting footwear collection adds an exciting and dynamic layer to the show,” said Joseph Altuzarra.

“This collection marks an exciting time for two beloved brands bringing the creative fashion spirit of two teams to life,” said Patrick ConnorsSenior Vice President of Global Brand Partnerships for IMG Fashion Events and Properties.

The shoe capsule, which will be available Spring 2023, reimagines classic Keds silhouettes in luxe fabrications and unique styles. The ‘Renaissance’ trainers, inspired by Keds’ archive runner silhouettes, are crafted with satin underlays, ripped and distressed canvas uppers, and finished with suede and leather overlays. Shown on the runway in khaki and black, the shoe sells for $180 and is available for pre-order here. In addition to the Renaissance, the collaboration will also include two similarly crafted Champion styles priced at $140.

For more, follow @Keds, @NYFW and @Altuzarra.

For over 100 years, Keds has been making timeless, comfortable and accessible footwear so consumers can step out into the world their way. Since the creation of the iconic Keds Champion “sneaker” in 1916, Keds has believed that when we feel comfortable inside and out, we can leap forward and leave our mark on the world. world. This belief continues to inspire and motivate us every day. We design every product to support everyone, to give them the versatility, comfort and style they need to live confidently as themselves.

Keds. Wear yours.

Keds is a division of Wolverine Worldwide, the world’s leading manufacturer of casual, work, outdoor, athletic and children’s footwear.

Founded by creative director Joseph Altuzarra in 2008, Altuzarra is a luxury women’s ready-to-wear and accessories brand. Joseph’s seductive aesthetic combines modernity, femininity and unapologetic sexiness. Rooted in craftsmanship and a curiosity for the world, the collection draws inspiration from Joseph’s background and multicultural upbringing. The Altuzarra brand speaks of the power, audacity and sensuality of the modern woman’s wardrobe.

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events each year; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, athletic training, and league development. IMG is a subsidiary of Endeavour, a global sports and entertainment company.


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Kate Spade New York Spring 2023 Ready-to-Wear Collection

Kate Spade New York was launched in January 1993, as a joint venture between Kate and Andy Spade, then soon to be married. She was an accessories editor Mademoiselle turned designer, he was an editor; their view on fashion could be described as “editorial”. The brand has always had a voice and a sense of humor, coupled with a purpose. The rectangular nylon Sam bag that made the company famous answered a gap in the market for something affordable and functional, yet chic. It wasn’t long before Kate Spade New York became a lifestyle brand known for its sophistication, wit and color.

Tapestry, Inc. acquired the brand in 2017 and a few days ago revealed the names of its latest creative directors, industry veterans Tom Mora and Jennifer Lyu. The duo held their first presentation at Three World Trade Center and the magnificent view underscored the brand’s association with the city. The ensemble and the collection referred to nature. Surrounded by a verdant ‘lawn’, the models braved a carefully designed shower to fall alongside rather than on them.

Color and charm were the takeaways here. Lyu’s children’s bath toy was one of the inspirations for a cloud bag with rain fringe that couldn’t be more Instagram-friendly, and was shown with a cardigan jacket and jeans. Great attention has been paid to detail and finishing, and the outfits have been expertly crafted. A floral dress, for example, was paired with matching rain boots.

As Kate Spade New York celebrates its 30th anniversary and Mora and Lyu build on the brand’s heritage, it makes sense that there’s a retro feel to the clothes. Silhouettes from the 50s and 60s predominated, adapted for today. This vision of femininity, as pretty as it is, is also sugary, somewhat formulaic and assumes – despite the rain gear – a festive attitude and blue skies, leaving little room for the expression of a range of emotions. .

But for those looking to escape to a perfect Instagram world, this collection comes in spades, just like the designers’ stated framework. “Our favorite adventures happen when we least expect it. Like getting caught in the rain. On the one hand, it’s an accident. show notes. Flexibility and the ability to see things from different angles are qualities that are sorely lacking in the world right now. They are what Kate and Andy Spade brought to the brand decades ago, and Mora and Lyu aim to push forward today come rain or shine.

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WNBA legend Sue Bird retires after Seattle Storm playoff loss: NPR

Sue Bird reacts after Tuesday’s game, the last of her career, in the 2022 WNBA Playoffs Semifinals in Seattle, Wash.

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Sue Bird reacts after Tuesday’s game, the last of her career, in the 2022 WNBA Playoffs Semifinals in Seattle, Wash.

Steph Chambers/Getty Images

Basketball legend Sue Bird played the final game of her unprecedented 20-year career on Tuesday night, walking off the court to thunderous chants of “Thank you, Sue” despite her team’s loss in the playoffs.

The Seattle Storm – for which Bird has played his entire career – fell to the Las Vegas Aces in Game 4 of their semi-final series, in a tearful end to what Bird had previously promised would be his final season.

“I’m proud of everything we’ve accomplished here,” she said after the game, according to ESPN. “Of course I’m sad, but there’s also happiness, to be able to spend a moment like this with the fans, to make them sing like they did. I know that tears don’t look like tears of joy, but there is a lot of happiness.”

Bird’s storied career redefined basketball in Seattle and across the country. The WNBA named her one of the 25 Greatest Players in League History last year (after naming her one of its 20 Greatest Players of All Time during her birthday celebration). 20th birthday in 2016, and one of its 15 greatest players five years prior).

Among many highlights: The 2002 No. 1 draft pick became the WNBA’s all-time leader in assists (over 3,000) and career starts (549), and the only player in the league to have appeared in 500 career games. She won four WNBA championships and appeared in a record 12 all-star games, and also won five consecutive Olympic gold medals for the USA women’s basketball team.

As a point guard, Bird scored or assisted on nearly 33% of every Storm field goal during her 18 seasons with the team (she retired two due to injury) and assisted on 27.6% of every basket scored in the history of the team.

Bird poses with his gold medal at the Tokyo 2020 Olympics last August.

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Bird poses with his gold medal at the Tokyo 2020 Olympics last August.

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“She’s going to be one of those Mt. Rushmore, Mt. Everest players that you turn to every time you think of player greatness,” sportswriter Howard Bryant told NPR earlier this year. “I mean, man, woman – you can’t really top what she’s done.”

Bird is also known for her contributions and activism off the court.

She is an advocate for young LGTBQs and launched the “Love Is” campaign and fashion brand with soccer star (and her fiancé) Megan Rapinoe. And as vice president of the WNBA players union, she worked with her colleagues to navigate playing through a pandemic and taking a stand against racial injustice.

She spoke to NPR in 2020 about the importance of player activism in the WNBA, adding that female athletes are used to being judged on just about everything.

“When you’re a male athlete, you’re allowed to play your sport,” she said. “But everything about us, how we play on the pitch, we’re judged. We’re judged by how we look, we’re judged by who we love. And it’s been that way for many, many years.”

Bird signs autographs for fans ahead of Game 2 of the 2022 WNBA Playoffs Semi-Finals in August.

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Bird signs autographs for fans ahead of Game 2 of the 2022 WNBA Playoffs Semi-Finals in August.

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In recent years, Bird has become the first WNBA player (and third American basketball player of all time) to win four championships in three different decades, as well as the first WNBA player (and fifth American basketball player) to record at least eight assists in a game after turning 40.

His retirement is no surprise. Bird indicated at the time that the 2021 season would be her last – but fan chants of “one more year” helped change her mind and put her back in the game for one last flight, as the called the league. Now she says she is ready.

“Of course my body feels good,” Bird told ESPN on Tuesday, “so it might fool you, but there’s a reason I felt comfortable and I was confident that it was my last year. Being able to say that out loud was a big hurdle. Once I kind of jumped over that, I knew I had done the right thing because of how I felt afterwards.

Bird said she would miss basketball and suggested she might not quit the sport altogether. In recent years, she has been involved in other offseason ventures, including public speaking, analyzing women’s college basketball, and launching the media and business company TOGETHXR with fellow athletes Alex Morgan, Chloe Kim and Simon Manuel.

She talked about wanting to “do things in a way that makes the pie bigger for everyone,” as she told ESPN last month.

“I feel really passionate about it, given my background as a female athlete fighting for scraps,” she said. “I don’t want that to be the case for the next generation.”

Bryant, the sportscaster, told NPR he believes Bird’s legacy will not only be in his accolades, but also in helping to develop basketball and inspiring so many girls to take an interest in the game. .

Bird is retiring the same year several other great women are stepping back, like tennis player Serena Williams and track and field star Allyson Felix – all of whom have used their time and talent to help make their sports more accessible for the next generation.

Bird goes to the basket during the women’s final between the United States and Japan at the Tokyo 2020 Olympics in August 2021.

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Bird goes to the basket during the women’s final between the United States and Japan at the Tokyo 2020 Olympics in August 2021.

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Maui fashion brand Pulelehua Maui heads to New York Fashion Week

PC: Pulelehua Maui.

A 10-person team with Maui-based fashion brand Pulelehua Maui will head to New York Fashion Week on Thursday.

Owner Gemma Alvior rounds up 30 looks for The Model Experience event, taking place September 11, 2022 in Brooklyn, NY.

According to Alvior, other Hawaiian brands have been featured in New York Fashion Week events, but this is the first time a Maui brand has been invited and the first time a Hawaiian brand has hosted the event. Brooklyn.

The fashion show takes place at 3:30 p.m. ET (9:30 a.m. HST) and features some 60 designers. Tickets can be purchased to watch virtually, but friends can also view the Pulelehua portion of the event live on Facebook and Instagram.

Pulelehua Maui began in 2016 drawing inspiration from the fashions featured at the annual Merrie Monarch Hula Festival in Hilo, Hawaiʻi. Alvior was there as a member of Hālau Kekuaokalāʻauʻalaʻiliahi.


“I always wanted to be a designer when I was young. I went to Long Beach State, which has a really good College of the Arts, and there’s also a school for fashion designers in Long Beach, but I I was too scared to do that because I can’t cut straight and I can’t draw,” said Alvior, who then embraced her ability to visualize and manifest the designs she wanted.

After finding a seamstress, she then found a business on Oʻahu that could print designs. At first, she made selections of patterns and materials and used the designs they already had; but in 2018 she started using her own designs and selling her wares at local craft fairs and exchanges.

“The lehua was the first design because of the Merrie Monarch. I wanted to honor the year I competed,” Alvior said. At the time, Rapid ʻŌhiʻa Death had doubled in impact in two years, expanding at 30,000 acres on the island of Hawaii.

“My seamstress couldn’t keep up. We kept selling,” Alvior said. In addition to the swap meet, she also sold her clothes at fundraising events and craft fairs. “She told me that if I wanted to continue, I would have to subcontract. I never wanted to outsource – I wanted to keep it in Hawaiʻi and Maui.

One of his designer friends told him that “people are going to buy your products because it’s your design, no matter who makes it”. That’s what you put in there. With the passing of his seamstress and no more orders to fill, Alvior decided to do just that.


In 2020, at the height of the COVID-19 pandemic, Alvior took time off from her job as a customer service agent at Hawaiian Airlines, allowing her to focus on her clothing brand.

“I found a great graphic designer who understands my vision of what I want my designs to look like,” Alvior said. The collaboration has led to designs that include the lehua, kalo, orchid, laʻi, and iwa bird.

On Mother’s Day, Pulelehua Maui launched the iwa, la’i and orchid designs as part of the Kuleana collection, which represent resilience, protection and honor. “The reason is that during COVID my third oldest sister died, and the following year my nephew died… With everything that happened in my family, I wanted to bring the iwa because it just have to be resilient to how life goes on, and you have to keep on going,” Alvior said.

The leaf of the laʻi, or ti, was selected because of its protective properties; and the orchid was chosen to honor Alvior’s mother who is battling stage 4 cancer.

Alvior was born in the Philippines, raised in Northern California and moved to Maui in 1999. She started hula dancing at age 10 and continues to do so today. “Hula has always been a part of me. I’ve always loved hula, the language, and I take it with me…I’m so honored to be able to support and embrace the culture, and share meaningful designs” , said Alvior.


Alvior’s daughter, Faith, also launched her own swimwear line called Kulunakinis, which is featured in Pulelehua Maui popups and online. The Baldwin High School senior launched the brand during the pandemic with designs that include protea, puakenikeni and gardenia.

Upon arrival on the East Coast, New York-based nonprofit group Hālāwai, which is committed to supporting people with a common interest in Hawai’i and the Pacific, will help with transportation and orientation of the Maui contingent. The group has selected iconic locations for Pulelehua photo shoots and has scheduled a concert for musicians Hoaka Music, who will accompany the Maui band.

Hoaka Music, which features Kalani Miles and Kason Gomes, will be sharing their music live at a free event at the Bryant Park Hotel from 6-8 p.m. on Saturday, September 10, 2022.

Their music will also be featured as part of the fashion show, with an oli on Maui composed by Luana Kawaʻa and shared by Leinaʻala Vedder.

The mission of the Brooklyn event is to create opportunities for models and talent. It was founded in 2012, and former participants went on to model for Vogue, HBO Max, Guess, and more.

The Model Experience will offer a total of 25 female models and 4 male models, whose objective is to be signed by a modeling agency. Two of the women featured on the Pulelehua runway are from Valley Isle–Miss Maui USA 2021-2022, Kawena Kanhai and Malie Meanor.

For the remaining models, Alvior shared his vision with the group, many of whom have never been to Maui or Hawaiʻi. “I sent them a long email about who I am and what the designs mean. It’s not just a flower you’re going to wear…I want to make sure they understand what they’re wearing,” she said.

Pulelehua Maui was also a guest at Los Angeles Fashion Week in October, but has yet to commit to the event given the limited prep time.

For the holiday season, Pulelehua Maui will host a pop-up store in the former Forever 21 store at the Queen Kaʻahumanu Center, where Alvior will launch three new designs. The event takes place from December 15 to 20, 2022.

The Pulelehua Apparel LLC website is temporarily in “off” mode while Alvior focuses on the New York fashion show, but will soon be back up and running with new fashions from the runway coming to the online store .

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Fashion deals: how to get a bargain, from sale to occasion | To save money

Find outlets online

Many brands are now selling their excess inventory through their own digital outlets. For example, Rixo, famous for its patterned dresses, has an archive section on its site where you can shop previous season’s styles for up to 50% off.

The Outnet is selling styles from the previous season that didn’t sell on Net-a-Porter, and that’s where Guardian fashion and lifestyle editor Morwenna Ferrier says you can find designer clothes for “absolute theft”. She says: “Victoria Beckham’s declining profits mean a lot of her pieces end up there. I got a nice blue silk shirt for a fifth of RRP [recommended retail price].”

Street shoe brands Schuh and Office are selling deeply discounted shoes that are end of line, ex-display or with a few scuffs, including children’s school shoes, on the Schuh Imperfects and Offcuts by Office sites. .

Mark the items you like, then wait for them to go on sale

“I always buy a designer winter coat during the summer sales,” says Monikh Dale, stylist and founder of

“I note when it comes out and, if possible, I bookmark the item online or on the shopping site. Two seasons later, when the sales start, I hope he’ll be waiting for me with at least 50% off. It’s a gamble if you really like it, because it doesn’t always happen, but when it does, it’s so good.

Many brands sell excess inventory through their own digital outlets, or you can search for a fashion item on websites that sell used goods. Photography: imagebroker/Alamy

You can use a price tracker app, while Google Shopping lets you monitor price drops.

If you need something more urgent, at least leave it in your online shopping cart overnight. You will often find that the brand sends you an email offering you a discount code to complete your purchase.

Sign up for reseller newsletters

You have to have the willpower not to be tricked into spending more by the regular marketing emails you receive, but subscribers are usually alerted to a brand’s sales, often 24 hours in advance, which means that you get the first dibs on the best, and deepest, discounts. choice of sizes.

You’ll almost always get a sign-up discount bonus as well – maybe 10% or 15% – for your first purchase.

Look first for used

If you have a specific item in mind, always see if you can buy it used before paying full or sale price.

For online fashion, Ferrier says it’s a good idea to start with eBay and Vestiaire Collective.

“Some brands sell for more on eBay, and vice versa. Slightly older and more expensive brands, like Toast, Cos or Arket, cost less on Vestiaire because people are looking for luxury on the latter. You can get designer bargains for less on eBay.

A tip for getting the best deals: search on weekends, when bored sellers list things on a Sunday night. Try spelling mistakes. “I once got something great from Paul Smith on eBay because someone misspelled his name,” Ferrier says.

Harry Styles is performing in Manhattan, New York, in May 2022
Harry Styles’ stylist has listed the singer’s archive pieces on Depop. Photograph: Andrew Kelly/Reuters

“Try not to buy from overseas as they charge a lot, and it’s harder to spot a fake, and if you’re a newbie start with Cloakroom as they do the checking for you.

“I also go to fancy boutiques – Liberty, Selfridges – note new or lesser-known dealerships, then search eBay. I just got a dress from Farm Rio for £30. It was probably £300 new.

Buy second-hand items from your favorite stylists or influencers

Many stylists and fashion influencers who receive clothes sell their barely-worn wardrobes online. You can even get your hands on Harry Styles’ archive pieces after his stylist, Harry Lambert, said he listed them on Depop.

Frugality’s Alex Stedman recycles her old clothes on eBay for charity – mostly items that no longer fit her after motherhood.

“It’s worth knowing if your favorite influencers are offering something similar. There are so many great sites for second-hand shopping these days. [such as] Vinted and Depop, and I love shopping at more stylish stores like Shelter in King’s Cross and Crisis in Finsbury Park, London.

“I also love the thrill of a garage sale – the prices are much lower than at vintage and charity shops, and it’s a real social occasion. They don’t all start at five in the morning. My personal favourite, Battersea Boot, is a gold mine for fashion and home.

The classic car garage sale at the Southbank Centre, South Bank, London, UK.
Have you thought about visiting garage sales to find good deals? Photograph: Michael Kemp/Alamy

Rent for special occasions

If you’re looking for something special for an event, a wedding, or a big work presentation, you’ll save a lot by renting, and you’ll usually be able to wear something you wouldn’t normally be able to afford. Stedman says, “You can also ‘follow’ and ‘like’ renters who are similar in style and size to yours, which helps if you’re unsure about the look or size of the item.

Try sites like Hurr, My Wardrobe HQ, and By Rotation.

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Cultural ‘appropriation’ versus ‘appreciation’: stylists, designers on how to maintain a fragile but informed balance

In the recent past, many celebrities and luxury fashion brands have been called out for cultural appropriation – a topic that has gained momentum due to people’s refusal to remain silent about it, in addition to their interest in learning more about what casually lies between “appropriation” and “appreciation” of another culture.

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For the uninitiated, “ownership” refers to make certain choices that can hurt and offend people belonging to a certain race, ethnicity, community, etc.

For example, if you choose to dress in the traditional attire of another country – without even knowing more about it – and just make a fashionable statement with it, it is embrace this culture. Or, if you choose to wear a jewelry or accessory which is rooted in another culture and you display it as a mere accessory, you are guilty of doing so.

Cultural appropriation is believed to stem from people and brands not being socially and morally aware of the ramifications of their actions; it extends beyond clothing and accessories to include hairdressing and to put on makeuptoo.

Social media is almost always abuzz with mentions of such gaffes. Recently, Dior was embroiled in a controversy after being accused of appropriating Chinese culture. Protesters claimed the French luxury fashion house had copied a classic skirt design, which dates back to the Ming dynasty.

The black pleated skirt from Dior’s fall collection, which the fashion house says “highlights the idea of ​​community and fraternity in looks with a school uniform look” is actually a rip-off of the traditional “Mamian” or “horse face”. skirt that was popular in China during the Ming Dynasty era – between 1368 and 1644 – protesters claimed.

With many incidents like these, how do people in the fashion industry distinguish between cultural appropriation and appreciation? contacted experts to learn more about it and what they think about making conscious, informed decisions when designing, making clothes, styling a look, and more.

Shehla Khana fashion designer who has worked with many A-list celebrities, told this outlet that she believes culture appropriation is the improper adaptation of a particular culture.

“I can’t say I’ve seen this happen or comment on anyone who has, but I think as designers we tend to draw inspiration from different cultures. It doesn’t come with intend to disrespect. On this day, with so much emphasis on social media and exposure, it’s very easy to hurt people’s feelings or become an easy target to disrespect someone else when it’s not intentional,” she said.

Echoing her thoughts, fashion designer Shruti Sancheti said cultural appropriation reinforces stereotypes or presents an inaccurate version of a culture. “It means using symbols, rituals or mannerisms of one culture by another culture, but in an exploitative and distasteful way. Culture is part of life and someone can enrich their life by learning about other cultures and broadening their horizons – this is the essence of cultural ‘appreciation’,” she said.

Appropriation versus Appreciation

Explaining further, Sancheti added that designers are a “creative lot” and draw inspiration from societies, tribes and cultures. “I personally work on collections that are heavily borrowed from various tribes and regions and I think there is nothing wrong with interpreting something from another culture. There is however a thin line between copying in a way blatant cultural ethos and drawing inspiration from certain cultures.

Leepakshi Ellawadi, costume designer, luxury consultant and stylist, said that if someone makes an effort to understand and learn more about another culture in order to broaden their perspective and build cross-cultural relationships, they are showing appreciation.

“Appropriation, on the other hand, is simply taking an aspect of a culture that is not your own and using it for your own personal gain,” she said, adding that it happens when members of a majority group adopt the cultural practices of a minority group. in an exploitative, insulting or stereotypical way and derives financial or social benefit from it.

“One of the infamous examples of cultural appropriation in fashion is when Gucci was under fire for the Indy Turban listing for $790 as an accessory on their website. The product debuted at Gucci’s Fall 2018/2019 runway on several white models, upsetting members of the Sikh community,” Ellawadi remarked.

Khan pointed out that in all of this, social media plays a huge role. “Social media has now become a platform that anyone, anywhere can access. The smallest of things can explode out of proportion and it’s easy to become a target. This is why we as creative people must always accredit any culture or individual, personality or even historical figure that we use as inspiration in any part of our work… It is important to adhere to the fact that social media is an amplified form of images and news, and is purely recreational.

As mentioned before, besides clothes, other things like a particular hairstyle or even makeup can be invoked to appropriate another culture. Ellawadi said that if used commercially, makeup inspired by other cultures is “fine as long as the brand gives credit where it’s due, has deep knowledge of the culture, as well as portrays the makeup. and hair the right way”.

Divyak D’Souza, stylist and costume designer, felt that one cannot be so “openly awake” all the time that one does not allow “different aspects of culture to enter the art”. He said that when borrowing or drawing inspiration from an idea, what matters is recognition, credit and even monetary compensation in many cases.

“Is there an authentic representation of the community that you highlight? I think cultural appreciation is absolutely essential. For example, when I browse social media, I see a certain tribe in Kenya dancing to Bollywood numbers, or Indians making videos to K-pop songs. It’s a wonderful thing, but one that needs credit and not done in a disrespectful way,” he told this outlet.

D’Souza explained that a stylist’s job is all about “image creation.” “We have to observe the culture and draw an image from it, whether it’s for a celebrity or a brand, or a design on a catwalk. Then it becomes all the more important to be educated about all aspects of culture; it goes beyond wardrobe and clothes,” he said.

Finally, it is also the job of the model/artist to present the piece of culture with the utmost respect and responsibility.

According to actor and model Richa Ravi Sinha, style and fashion “say a lot about someone’s personality.” “When it comes to brands and collections, I try to understand the designer’s philosophy behind the brand and the collection as a starting point. Each designer has a unique perception and style. In whatever I choose to wear, I like to represent the ethnicity of the culture without hurting the feelings of anyone associated with it,” she said.

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LATAM and Caribbean brands are making waves in New York – WWD

Latin American and Caribbean designers are ready to conquer the United States

For decades, the fashion industry has been concentrated almost exclusively in the world’s most populated cities and major fashion hubs such as Paris, Milan, London, New York, Tokyo, Los Angeles, Stockholm, Copenhagen and Seoul. More recently, designers from the Middle East, South Africa and West Africa have started to emerge, earning nominations for the prestigious LVMH award.

Today, creatives with roots in Latin America and the Caribbean take center stage.

Brands such as A Lot Studio in Colombia, Wavey LA (born in Los Angeles and based in Mexico City) and Rebels to Dons, based in New York with roots in Trinidad and Tobago, are making their mark. They join more established actors such as Brooklyn, NY-based Kerby Jean-Raymond; who has Haitian roots; Fe Noel, who draws influence from his Grenadian heritage; Gabriela Hearst of Uruguay; LVMH Prize finalists Kika Vargas and Johanna Ortiz from Colombia and Victor Barragán and Barbara Sanchez-Kane from Mexico.

Many of these LATAM and Caribbean designers enter the United States via New York and pave the way for others in the region to follow in their footsteps.

A Lot Studio co-founder Valentina Ramirez, of Bogota, Colombia, graduated from Parsons School of Design, designed at Urban Zen under Donna Karan, worked for Oscar de la Renta, Proenza Schouler and Claudia Li and made her brand by creating a collection for Clara by Rihanna. Lionel Foundation. She co-founded A Lot Studio in 2019, initially producing the collection in India, but moved the brand to Colombia during lockdown in 2020 after acquiring her co-founder’s stake in the business.

Since the brand’s inception, she’s curated 15 pop-ups, including five in New York at Wolf & Badger, Flying Solo, Canal Street Market, 3NY, and a standalone multi-brand boutique where she’s stocked her brand with other Latin labels. -Americans. The next step for the brand is Madrid Fashion Week, where many Peruvian, Mexican and South American brands are expected to participate, according to the designer.

“New York City is an aspiration for so many other counties and societies,” Ramirez said. “If your customer can somehow associate the brand with New York, they see the added value. Having a presence here makes the community proud to wear the brand, especially the younger generation.

A Lot Studio participated in Coterie as Ramirez seeks to expand the brand’s wholesale presence. “I already know a lot of Colombian designers at big retailers like Saks and Bloomingdale’s. Bulk orders allow them to grow faster.

Lots of studio

Courtesy picture

Like A Lot Studio, Wavey LA also hosted pop-ups in New York.

Founder Talulah Rodriguez-Anderson established her brand in 2015 while completing her undergraduate studies at the Otis College of Art & Design. She also started a career as a DJ and offered merchandise including branded baseball caps.

Rodriguez-Anderson was born in Puerto Vallarta, Mexico, and moved as a child to San Diego and later to Miami. After creating the brand, she returned to Mexico to develop the line with designer Paulo Succar. Wavey LA held its first fashion show in 2018, opened a flagship store in Juarez, Mexico City in 2021, and this year opened a workshop in Roma, Mexico City.

“I don’t consider Wavey to be typical streetwear and I think the landscape is too saturated in LA,” Rodriguez-Anderson said. “I didn’t want to look like any other up-and-coming designer. When I decided to return to Mexico, I took the brand with me. I realized there was no streetwear here and we were the only brand doing that kind of stuff.

This summer, the brand hosted a stand-alone pop-up and a second at Laams on Manhattan’s Lower East Side.

“I feel like New York is one of the fashion capitals of the world and I feel like if you get here, you can get anywhere in the world,” she said. added.

Rebels to Dons founder Joshua Joseph moved to New York as a teenager and grew up in a family of artisans who ran a shop in Brooklyn where they sold items celebrating the African diaspora. Their items have appeared in films such as “Do the Right Thing”, “Predator”, “Predator 2” and “Coming to America”.

He started sewing at 16 and worked in retail at Uniqlo, Feit and Dunk Exchange before launching his line in 2017.

The brand recently teamed up with Ronnie Fieg and Kith Clarks on a footwear collaboration that launched at Blue in Green in New York and Soho Beach House in Miami.

“It’s very important to have this presence in New York, because it’s a melting pot of the United States for me,” Joseph said. “I would tell any business owner that New York is a place to understand. You can be an international brand and come here, but if you don’t have the right people in the store, you won’t attract good people.

Courtesy picture

Joseph thinks Caribbean designers are well represented and growing, but they still have work to do to increase their visibility. For Rebels to Dons, the designer is partnering with the Trinidad Tourism Board to build a section at Carnival in 2024.

Rodriguez-Anderson agreed that LATAM designers and people of color are making progress, but thinks they still lag behind white designers who have “more opportunities or the right connections to get things done faster.”

She added, “It’s harder as a Latina who’s not from New York trying to make that happen, because I don’t know a ton of people and I’m not friends with top photographers and models, but I’m willing to put in the work and keep pushing for the goals I have.

Ramirez sees the US market’s interest in South American brands, but that’s often just seasonal. “When it’s October, there’s a huge press for me, because all the media is looking for Hispanic Heritage Month stories,” she said. “After October, it’s much harder for South American creators to get that kind of exposure. We see it with other topics like Pride in June or February for Black History Month. It would be great if the news was broadcast all year round.

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Celebrities are tapping into the second-hand clothing trend by selling on pre-loved sites | vintage fashion

Would you buy a pair of Christian Dior sneakers previously worn by Lily Allen? How about a playsuit worn by Olivia Rodrigo or cropped jeans by Maisie Williams?

The ability to buy clothes directly from a celebrity has become a new shopping option, thanks to a slew of famous names partnering with websites that sell second-hand clothes.

Love Island star Tasha Ghouri has become eBay’s first “pre-loved ambassador”. Photo: Matt Frost/ITV/Rex

Celebrity designer Harry Lambert, whose clients include Harry Styles and actress Emma Corrin, launched his first personal boutique on second-hand clothing site Depop last week. The same week, the American resale site ThredUp unveiled its latest partnership featuring stranger things actor Priah Ferguson. Created to discourage Gen Z from buying fast fashion, it features a “faith hotline” where users will hear advice directly from Ferguson on how to make smarter choices. They can also buy from a curated edition of used pieces chosen by the actor.

Elsewhere, the the island of love Runner-up Tasha Ghouri was recently named eBay’s first-ever “pre-loved ambassador.” This is the first partnership with a non-fast fashion brand to come out of the cult TV series.

Lambert’s wardrobe items included a yellow Prada tote bag (£1,000), a black hoodie (£140) from cult London streetwear brand Liam Hodges and a bespoke t-shirt (90 £) made for big little lies star Alexander Skarsgård for a magazine shoot. Within hours most of the items had sold out. “The first piece to sell was Harry Styles’ cover of Beauty Papers. It is an authentic and limited edition biannual magazine, therefore a very rare collector’s item. I’m not surprised he was picked up pretty quickly,” Lambert says.

Celebrity collaborations with brands aren’t new, but this latest crop marks a notable shift in the types of partnerships stars are willing to promote. A-listers are quickly beginning to associate themselves with the resale market.

A blonde Kim Kardashian in Portofino, Italy, in a tight top and leggings
Kim Kardashian launched Kloset in 2019 but drew criticism for its gluttony. Photo: NINO/GC Images

“They can see the backlash against fast fashion, so they want to align with the tidal wave where the next generation of consumers want to spend their time and money,” says Alex Goat, CEO of fashion specialist Livity. youth culture. “It’s circular, in a way. Celebrities have followers in their own right, but they also gain more influence by being on these reselling platforms.

For young buyers, the combination of fame and resale is a winning one. “It’s like borrowing a memory from the Hard Rock Cafe,” says behavioral psychologist Dr. Carolyn Mair. “As a fan, getting an item of clothing that a celebrity has owned is the closest thing to touching their body.”

In 2019, when the Kardashian family launched the Kardashian Kloset, an online space dedicated to selling their used clothes, they immediately drew criticism for their greed. Kim’s net worth alone is estimated at $1.4 billion. Barely two years later, it is no longer a taboo. Goat says it’s because it makes celebrities easier to relate to — they’re like the sites’ own users buying and selling items. “Before, maybe it was seen as desperation, whereas now it’s like ‘cool, just like me, they’re part of the circular fashion discussion’.”

Not all celebrities choose to profit from the sale of their used merchandise. Lambert decided to donate all proceeds from her Depop sales to the LGBTQ+ charity Mermaids. Former collaborators, including singers Rodrigo and Charli XCX, also donated all proceeds to charity.

Goat adds that it appeals to Gen Z’s sense of authenticity.

Olivia Courtney, a 19-year-old marketing trainee from Newcastle, follows Lambert on social media because of her association with Styles. As soon as her store opened, she bought a £15 tote bag emblazoned with the word ‘Pleasing’ from Styles’ official brand.

“It’s cool to say that I bought Harry Lambert something. I asked if he could write me a little message in it. Knowing that he works with Harry makes it more special somehow. of another.

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23 Best Latinx-Owned Fashion and Clothing Brands to Buy

Luis AlvarezGetty Images

Fashion isn’t just clothes we wear on our bodies, it’s an extension of our personalities, who we are and maybe even where we come from. From bold colors and patterns to muted tones with clean designs, what we wear is more than meets the eye. For these Latinx Owned Fashion Brands, each founder represents who they are and what they represent in their unique clothing line. From graphic tees that say “Latina Power” to mixed metals bound together in a necklace that symbolize both backgrounds, fashion is a place where voices are heard – especially in the Latinx community.

With Hispanic Heritage Month beginning in September, it’s the perfect time to highlight these Latinx-owned businesses, so you can buy and support these brands now and always. But why stop at fashion? Add a new favorite eyeshadow palette to your beauty bag of Latinx-owned beauty brands or treat yourself to personal care products with these Latinx-owned wellness brands loaded with unique finds.

So the next time you want to treat yourself to a new t-shirt, handbag, pair of earrings, or need a Latinx-owned gift, check out these fashion brands from the founders of Latinx that all have something amazing to offer.

Advertising – Continue Reading Below


Bella Dona

Virgencita unisex t-shirt


Cut + Clarity

boobs necklace



Double Buckle Mini Bag



Tyler High Rise Vintage Straight – Mystic Canyon


Farm Rio

Red organic cotton midi dress Secret Garden



One-piece swimsuit Genevieve



Soft Pink Power Latina T-Shirt


children of immigrants

This is for our family t-shirt


Mi Vida

Chingona Turq unisex t-shirt


Mixed Millennial

Signature Necklace


America Candy Cocktail Ring


Rayza’s art studio

Gatsby earrings


someone somewhere

Pima Olive Box Cut Tee


Viva La Bonita

Black Allergic to Pendejadas T-shirt


Xio by Ylette

Latin necklace


Yo Soy Afro Latina

Morenita t-shirt



Agave Triangle Tote in Burgundy Red


The Gotta

Odonata Multicolored Lizard Top



Plitka belted cotton trousers



Nicole floral-print midi dress

Advertising – Continue Reading Below

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I’m a fashion guru – bought Lululemon dupes from an unexpected brand for a fraction of the price

LULULEMON is highly regarded – known for its high-quality yoga pants and other offerings, the sportswear brand is more expensive.

A fashion-loving bargain hunter has discovered a brand that offers amazing Lululemon dupes that will save you tons of money.


A Fashion Enthusiast Shared a Retailer Who Has Lululemon Super DupesCredit: Tiktok/@jazrabarnes

“So I saw this video where this girl was like ‘you’re literally sleeping on Old Navy clothes, they’re literally selling Lululemon dupes right now,'” Jaz Barnes said in a TikTok recording uploaded to her 165,000 followers.

“So obviously I ran over there, and I’m going to do a little haul.”

Introducing his first purchase, Barnes noted that the item was “literally Lululemon quality”.

She tried on the pair of white animal print joggers, as well as a white sports bra.

“These are like the Lululemon joggers, and then I have this sports bra too.”

Barnes also bought a pair of black shorts which she modeled for viewers.

“They also had a bunch of flip flops and this pair of flip flops that I really wanted, but they didn’t have them in my size. So I’m going to check online, and you should too because this stuff is really good,” a- she concluded.

Viewers in the comments section of Barnes’ video commented on his discovery, with one highlighting a supposed similarity between Lululemon and Old Navy.

They wrote: “Old Navy, Gap and Lulu use the same hardware.”

A second user was grateful for the fashion finds, writing: “Obsessed I go like [right now].”

A gender-specific dupe mentioned in Barnes’ video has already been spotted by a Reddit user.

If you’re looking for a dupe for the Lululemon Align High-Waisted Leggings ($98-$118), you can pick up the Old Navy Extra High-Waisted PowerLite Hidden Pocket Leggings ($49.99) which are a fraction of the price.

Barnes wore a pair of white animal print joggers


Barnes wore a pair of white animal print joggersCredit: Tiktok/@jazrabarnes
She also bought a pair of black shorts which she modeled for viewers


She also bought a pair of black shorts which she modeled for viewersCredit: Tiktok/@jazrabarnes
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Hailey Bieber’s gold hoop earrings are from this affordable luxury brand that Meghan Markle loves – see photos

Nathalie Salmon

Hailey Bieber the style is second to none, so it’s no surprise that when she posted a photo of her latest swoon-worthy gold hoop earrings on Instagram…we were instantly obsessed.

The 25-year-old model took to the social media platform to show off the gold jewelery which turned out to be from the British cult brand Missoma. Hailey posted behind-the-scenes photos from a shoot for her new Rhode skincare range. The style icon opted for the brand’s 18k gold-plated “Medium Chunky Ridge Hoop” earrings, from the brand’s collaboration with influencer Lucy Williams.

MORE: Hailey Bieber admits Princess Diana is her biggest style inspiration

RELATED: Bella Hadid Is Obsessed With This Product From Hailey Bieber’s Skincare Brand

“A best-selling design to enhance your ear stack,” Missoma says of the style on her website, “Iconic crest detailing adds depth and dimension to these unique sideburns, closing with a zipper butterfly. Wear these chunky Lucy Williams x Missoma hoops solo for a nostalgic nod to the 80s.”

The the jewels sell for £125, making it relatively affordable in case you want to get the look yourself. Don’t feel bad for being a Mrs. Bieber impersonator. Turns out everyone is there. Stylist Karla Welch, who worked with her husband justin bieber for years and with Hailey for many of her red carpet appearances explained, “She’s one of the most stylish women I know,” telling Harper’s Bazaar“I recently went to an event, and everyone looked like her. That’s how powerful and influential she is.”

MORE: Hailey Bieber’s Sunday uniform is everything and more

RELATED: Hailey Bieber Reveals Exactly How She Gets Her Signature Glazed Skin

Hailey showed off some BTS footage from her latest shoot in Rhode

Missoma is a demi-fine jewelry brand established in 2008, and is also a favorite of The Duchess of Sussex. All of their unique pieces are designed in-house at their London-based Notting Hill headquarters.

It turns out that’s not the only royal connection to Ms Bieber, in the same interview with Bazaar Hailey revealed that her fashion inspiration comes from none other than princess diana“I was really inspired by the fact that she was the most watched woman in the world at that time, of all time, and she did whatever she wanted with her style,” she said. told the magazine, “She really expressed herself through her style despite being in the position she was in.”

Discover Hailey Bieber’s golden hoops:

Chunky Ridge hoop earrings, £125, Missoma


The HELLO! is editorial and independently chosen – we only feature articles that our editors like and approve of. HELLO! may receive a share of sales or other compensation from the links on this page. To find out more visit our FAQs.

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As D2C Channel Gains Popularity, Fashion & Accessories Segment Sees Fastest Growth

By Kritika Arora

As the direct-to-consumer (D2C) channel grows in prominence, the fashion and accessories segment has become early adopters. The segment has seen an increasing number of D2C brands over the past two years, according to a joint report by Unicommerce and Wazir Advisors on retail and e-commerce trends in India.

In FY22, the fashion and accessories segment saw 89.5% year-over-year growth across brand websites, compared to 52.2% growth the previous year. Even major offline retail players are now focusing on selling through brand websites, according to the report. the fashion and accessories segment is the healthcare and pharmaceutical segment which saw order volume growth of 84.8% on brand websites, alongside its moderate growth of 9.2% on market places. The segment is largely dominated by consumers ordering nutraceuticals and health supplements. This leads to strong growth of brand websites as consumers prefer to order directly from the brand, according to the study. Another contributing factor to its growth is the emergence of many new nutraceutical players over the past year, he added. additionally, brands across all segments are establishing a strong online presence with a focus on direct-to-consumer sales and companies have realized the importance of investing in strong brand website operations to grow a connection with consumers.

Brand websites posted 80.4% year-on-year growth in FY22, while marketplaces saw 59.6% growth in the same period, according to the study .

However, marketplaces have historically generated the majority of e-commerce order volumes as they benefit from consumer trust with faster deliveries. They will continue to hold the majority share of order volume for the foreseeable future, according to the study.

In marketplaces, the beauty and personal care segment has grown faster than brand websites due to faster delivery processes and technologies.

Marketplaces continue to dominate the footwear segment and it saw order volume growth of 72.3%, compared to 42% growth on brand websites. Shoppers like to research multiple brands before making a purchasing decision, which explains the robust growth of the market, according to the study.

Read also : Chtrbox launches ChtrSocial to help brands become creators

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Meet the founder of cult jewelry brand Missoma, Marisa Hordern

It is this genuine desire to create something different for the market that has seen Missoma act as a pioneer in the category. It was one of the first brands to embrace influencer collaborations, bringing tastemaker Lucy Williams into the fold eight years ago. Williams’ editions of simple but remarkable coins have been the core of Missoma’s business (and I say this as someone who has purchased countless gold crescents and Roman coin necklaces for the anniversary of ‘friends and big occasions), with people always eager to buy it first collection today.

Longevity and authenticity are obviously a big part of success. “Who has that kind of relationship with a brand?” Hordern asks. “We were together talking about new designs and we’re both still as excited as we were when we first met around my kitchen table with sand and seashells and ideas of what we wanted to create.”

Now, this focal point of the jewelry industry is booming, with many other brands offering a version of the Missoma aesthetic. Thin necklaces layered with mismatched pendants, a series of chubby hoops climbing up to the ear, stacks of vintage-inspired bracelets and rings. However, it is Hordern’s vision for the future and the people she chooses to work with that are driving the brand forward. Collaborators like Harris Reed, who worked with Missoma just at the tipping point of her stratospheric rise to fashion stardom, on a stellar collection of pieces that looked incredibly like Missoma, but were also unmistakably Harris Reed.

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The ultra-rich continue to buy luxury despite inflation and fears of recession

Prices for food, gas and travel have soared over the past year, but the wealthy seem to be shying away and still fueling sales at luxury companies, where sneakers can cost $1,200 and sports cars easily exceed $300,000.

Companies that cater to the ultra-rich, including Ferrari and parent companies of Dior, Louis Vuitton and Versace, are seeing strong sales or raising their profit forecasts. The upbeat results come even as recession fears weigh on the economy, with Walmart, Best Buy, Gap and others slashing their financial outlook, citing a pullback in spending by low-income consumers squeezed by inflation.

The unwavering strength of the luxury category is consistent with past economic downturns, experts say, with the wealthy often the last to feel the effects due to the cushion their extreme wealth provides. Among the jet set, ongoing spending also indicates how expensive purchases often serve as status symbols.

“Having symbols of power within your tribe is a powerful thing,” said Milton Pedraza, founder and CEO of Luxury Institute, a market research and business management firm. “These symbols of power still matter a lot among the tribes of the ultra-rich.”

Louis Vuitton, for example, offers a pair of sneakers for $1,230, as well as a bag for $2,370. The parent company of haute couture brand LVMH, which also owns Christian Dior, Fendi and Givenchy, posted organic revenue growth of 21% to 36.7 billion euros ($37.8 billion) in the first half of 2022 compared to a year ago.

At Versace, where the price of a pair of shoes or a collared shirt can easily exceed $1,000, quarterly revenue rose nearly 30% to $275 million from a year ago. , after removing the effect of currency movements. Its parent company Capri Holdings, which also owns Michael Kors and Jimmy Choo, said its overall revenue rose 15% to $1.36 billion in the period.

Despite the wider economic uncertainties, Capri CEO John Idol said the company remained confident in its long-term goals due to “the proven resilience of the luxury industry”.

“None of us know what’s going to happen in the second half of the year with the consumer, but it looks like the luxury industry is pretty robust and healthy,” Capri said during an interview. an earnings call this week.

Earlier this month, Italian supercar maker Ferrari also raised its full-year guidance after revenue hit a record 1.29 billion euros ($1.33 billion) in the second quarter. The automaker’s 75-year-old 2022 Ferrari 296 GTB, which has plug-in hybrid capabilities, starts at $322,000, according to Car and Driver, while its 2022 Ferrari 812 GTS starts at around $600,000. Even used Ferraris sell for hundreds of thousands of dollars.

Outside of the luxury world, some companies are also noting the strength of more expensive options. Delta Air Lines, for example, cited stronger revenue recovery for offerings such as business class and premium economy class, compared to its other coach tickets.

While the luxury industry has always had a degree of resilience, the growing wealth disparity fueled by the pandemic is adding to the sector’s current strength, said Amrita Banta, managing director of Agility Research & Strategy, which specializes in affluent consumers.

“The disposable income of the most affluent and wealthy (affluent) consumers increased as they spent less on travel,” she said.

Additionally, she said there has been a cultural shift since the 2008 recession and today’s affluent consumers are less guilty of spending in downturns and “feel empowered to spend their wealth.” She said that’s partly a reflection of people in developing countries, where wealth is growing.

Luxury companies could notice a slowdown in spending among the 80% of their customers who are “nearly affluent”, said Pedraza of the Luxury Institute. But he said those consumers typically account for around 30% of sales.

Instead, he said luxury brands often rely on just 20% of their customer base – the ultra-rich and the super-rich – for the majority of their sales. And because that framework is much more resilient to inflation and recession, luxury companies tend to experience a downturn last, he said.

“The type of customers and amount of sales they represent at real luxury brands makes them super resilient,” he said. “Not immune, but super tough.”

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Comoli’s FW22 clothing collection epitomizes Japanese minimalism

I like to think I know a thing or two about Japanese fashion. That’s why I care a little about clothes and that remains my main objective, much more than anything that happens on the Paris catwalks. To date, I only really use social media to follow Japanese fashion brands and stores – it’s that deep.

So, safe to say I’m a little jaded. I’m not often impressed with a lot of new stuff, frankly, although there are a lot that I like at first glance.

Comoli, designed by Keijiro Komori, isn’t a particularly obscure brand and doesn’t require a ton of Japanese fashion experience to check out. It is, however, a deliberately difficult etiquette to study without some knowledge of Japanese and a great case study for what works in Japanese fashion,

Although Comoli’s products are sold online through a variety of retailers, including international stockists Neighbor and Rendezvous, the brand does not use social media.

Komori himself isn’t online either, which underscores Comoli’s need-to-know aesthetic.

This intentionally primitive presence emphasizes Comoli’s product: the clothes must speak for themselves, since the brand deliberately remains mummy.

Comoli’s clothes do it very well.

As you can see from the no-frills lookbook images, Comoli doesn’t make flashy statement pieces.

It focuses entirely on bespoke fabrication, comfortable silhouettes and the same kind of minimalism embodied by, say, Martin Margiela’s run at Hermès.

Felted wools, crisp poplins, hairy knit cotton, neppy corduroy, undulating lambskin.

Comoli approaches clothing in the same way as a painter approaches a canvas. The idea is to physically manifest a personal expression.

The silhouettes are often the same – Comoli rarely strays from its comfort zone of familiar shapes rooted in European and American menswear history – but the construction and textile selection are second to none.

These are not clothes for the masses and therefore Comoli does not use social media. He doesn’t need to communicate anything that his clothes alone can’t convey.

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Issey Miyake, Japanese fashion designer, dies at 84

TOKYO — Issey Miyake, the Japanese designer famous for his pleated clothing style and cult fragrances, and whose name became a global synonym for avant-garde fashion in the 1980s, died Friday in Tokyo. He was 84 years old.

The death was announced Tuesday by the Miyake Design Studio, which said the cause was liver cancer.

Mr. Miyake is perhaps best known for his micro pleats, which he first unveiled in 1988 but has recently seen a resurgence in popularity with a new, younger consumer base.

His proprietary heat treatment system meant that the accordion pleats of his designs could be machine washed, would never lose their shape and offered the ease of loungewear. He also produced the black turtleneck that became part of the signature look of Apple co-founder Steve Jobs.

Her Bao Bao bag, made from mesh fabric layered with small, colorful triangles of polyvinyl, has long been a go-to accessory for the creative industries.

Released in 1993, Pleats Please, a clothing line featuring cascades of razor-sharp pleats, became her most recognizable look.

Mr Miyake’s designs have appeared everywhere, from factory floors – he designed a uniform for workers at Japanese electronics giant Sony – to dance floors. His insistence that clothing was a form of design was considered avant-garde in the early years of his career, and he had notable collaborations with photographers and architects. His designs found their way onto the 1982 cover of Artforum – unheard of for a fashion designer at the time – and into the permanent collection of the Museum of Modern Art in New York.

Mr. Miyake was honored in Japan for creating a global brand that contributed to the country’s efforts to become an international destination for fashion and pop culture. In 2010, he received the Order of Culture, the highest artistic honor in the country.

Kazunaru Miyake was born on April 22, 1938. He limped heavily after surviving the atomic bomb dropped on Hiroshima, his hometown, on August 6, 1945. His mother died three years later of radiation poisoning.

Mr. Miyake rarely discussed that day – or other aspects of his personal history – “preferring to think of things that can be created, not destroyed, and which bring beauty and joy”, he wrote in a 2009 opinion piece in The New York Times. .

He graduated in 1963 from Tama Art University in Tokyo, where he majored in design. After studying in Paris during the student protests of 1968, and a stint in New York, he founded the Miyake Design Studio in 1970. He was one of the first Japanese designers to parade in Paris and was part of a revolutionary wave of designers who brought Japanese fashion to the rest of the world, opening the door to later contemporaries like Yohji Yamamoto and Rei Kawakubo.

He has often stressed that he does not consider himself “a fashion designer“.

“Everything that is “in fashion” goes out of style too quickly. I don’t do fashion. I make clothes,” Mr. Miyake told Parisvoice magazine in 1998.

“What I wanted to do weren’t just clothes for people with money. It was things like jeans and t-shirts, things that were familiar to a lot of people, easy to wash and easy to use,” he told Japanese daily The Yomiuri Shimbun in a 2015 interview. .

Yet he was perhaps best known as a designer whose styles combined the discipline of fashion with technology and artistry. His animating idea was that clothes should be made from a single piece of fabric, and he pursued designs – such as his famous pleats – that incorporated new techniques and fabrics to accomplish this ambition.

There was no immediate information detailing Mr. Miyake’s survivors. A notoriously private person, the designer was known for his close relationships with longtime colleagues and collaborators, which he credited as essential to his success. He was most closely associated with Midori Kitamura, who started as a fit model in his studio, worked with him for almost 50 years and is now president of his design studio.

Throughout his life, “he never shied away from his love, the process of making things,” Mr Miyake’s office said in a statement.

“I’m mostly interested in people and the human form,” Mr. Miyake told The Times in 2014. “Clothes are the closest thing to all humans.”

Hikari Hida contributed reporting from Tokyo.

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‘House of Zana’ wins court battle against Zara after high street giant tries to order it to rename it

A fashion boutique has won a legal battle against retail giant Zara after it was threatened with legal action over its brand image.

Multibillion-pound fashion giant Zara, which has stores around the world, has tried to order Amber Kotrri, who runs ‘House of Zana’, which specializes in handmade kimonos, to change name.

Zara objected to Ms Kotrri’s trademark application when she said her store’s name was “conceptually identical” to theirs and the average customer would likely confuse their two marks.

He also urged Ms Kotrri to remove any branding – but determined to fight her corner and maintain her brand, she claimed it would cause ‘irreparable damage’ to her business and bore no similarity to the brand name of Zara.

Ms Kotrri, from Darlington, who has received worldwide support for her fight against Zara, announced her happy news today saying: ‘We did it!’

House of Zana’s Amber Kotrii (left), won her case against fashion giant Zara over the name of her store (pictured alongside business partner Erin Harper of Rejoy)

Zara was opposing their trademark application when they said the name

Zara objected to its trademark application when they said the name ‘House of Zana’ (pictured in Ms Kotrri’s store sign) was ‘conceptually identical’ to theirs and the average customer would likely confuse their two brands.

Zara (pictured at one of its stores) claimed Ms Kotrii's store name was

Zara (pictured at one of its stores) claimed Ms Kotrii’s store name was ‘conceptually identical’ to theirs and wanted her to change it

In a social media post, she said: “We made it!!! Thank you all for your support.

“All kind words of strength, those who signed our petition, shared the news and to all news outlets who covered this story.

“You all gave me the courage to take on the fashion giants Zara and I will be forever grateful.” WE WON!! With so much love from Amber xxx.’

In a letter sent to Ms. Kottri, Zara also said there is a risk that “consumers may misread, mishear, mispronounce and/or otherwise perceive House of Zana as ZARA” and that the brand name “dilutes the character distinctive feature and reputation of the ZARA brand”. .

In a letter sent to Ms Kottri, Zara also said there is a risk that

In a letter sent to Ms. Kottri, Zara also said there is a risk that “consumers may misread, mishear, mispronounce and/or otherwise perceive House of Zana as ZARA” and that the brand name “dilutes the character distinctive feature and reputation of the ZARA brand”. .

Before the case was heard, she defended her small brand saying, “Our name is very meaningful and personal to us and poses no commercial threat to multi-billion dollar clothing company ZARA and its huge market.”

Having originally launched their business online in 2018, House of Zana specializes in high quality, sustainable and ethically sourced clothing.

The success of his concept store in Grange Road, Darlington saw him expand to Teesside Airport and reach a global audience online.

The former art and design student plays a pivotal role in day-to-day operations, from clothing design to fabric selection.

Meanwhile, the word Zana means “fairy” in Albanian – the country where the company was born and has a manufacturing workshop.

Ms Kotrri said in April: “We don’t think anyone will confuse or confuse House of Zana with Zara. We are a small business specializing in handmade kimonos.

“We have a small concept store in the North East of England and a website to help promote our products, while Zara is a world famous fashion brand with over 2,000 retail stores worldwide and a vast collection of products.

“There is no risk of us being confused with Zara, so why should a giant company be allowed to prevent a small company from using a name that does not resemble its own at all and which would destroy our brand ?”

“We know we’re not a threat to them, but they could destroy everything we’ve worked so hard for.”

The success of House of Zana led to a concept store in Grange Road, Darlington, which saw it expand to Teesside Airport and reach a global audience online

The success of House of Zana led to a concept store in Grange Road, Darlington, which saw it expand to Teesside Airport and reach a global audience online

Ms Kotrri also added ahead of the ruling: “We don’t think anyone has or will confuse House of Zana with Zara. We are a small company specializing in handmade kimonos.

“We have a small concept store in the North East of England and a website to help promote our products, while Zara is a world famous fashion brand with over 2,000 retail stores worldwide and a vast collection of products.

“There is no risk of us being confused with Zara, so why should a giant company be allowed to prevent a small company from using a name that does not resemble its own at all and which would destroy our brand ?”

“We know we’re not a threat to them, but they could destroy everything we’ve worked so hard for.”

She added: ‘We’ve been working hard to create this unique brand, and coming from battling the pandemic, the last thing we want to do is be forced to rebrand, remove all the labels that are stitched together in our stock, change our social media names and storefront.

“It would cause irreparable damage to our beloved small business. We have spent years developing our dream and employing a great team. We have never and still do not see any similarity between the House of Zana name or logo and that of Zara.

“I’ve built a full team and a life for me and they can just take it away from me.

“It’s the name I built and everyone knows us because of it – how can I just change that?”

Ms Kotrri represented herself in court at a hearing

Ms Kotrri represented herself in court at a hearing

In 2016, a company in Barnard Castle, County Durham, was forced to change its name to ‘Zara Countrywear’ after being threatened by the same company.

In April, Inditex, the owner of Zara, defended its decision to hire Ms Kotrri.

A spokesperson then said: “We opposed the ‘House of Zana’ trademark application at this early stage due to its similarity to the Zara trademark name.

“We wish the company every success and continue to make efforts to contact the company directly to resolve the situation amicably.”

The MailOnline also contacted them about this recent announcement.

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Celebrity-Backed Startup NOWwith Ink Deals for Fashion Brands in SoHo – Trade Observer

Alex Rodriguez– backed e-commerce start-up Now withmen’s clothing brand Rodd and Gunn and women’s clothing line Line get dressed 177 rue La Fayette — the building that once housed We workfirst location.

The three companies each took 4,386 square feet to The Eretz group-property in SoHo, also known as 154 Grand Street, learned Commercial Observer. The asking rent in the building ranges from $75 to $80 per square foot, depending on the landlord broker JLL.

NOWwith nabbed the entire third floor of the six-story building between Broome and Grand streets under a five-year lease. The company, which provides software for celebrities to sell products on their social media feeds, has already moved into the space before its Launch in Augustaccording Platinum PropertiesHiro Nishida, who represented the tenant in the transaction. NOWwith, who lifted $18 million in two rounds of seed funding in May, transferred from another SoHo office, Nishida said.

“It’s a one-of-a-kind building in SoHo…with windows on two sides,” Nishida said. “It’s no wonder WeWork’s first location was this location.”

New Zealand-based menswear brand Rodd & Gunn has signed a seven-year deal for offices across the entire sixth floor of the building as it seeks to expand its retail footprint in New York. The brand has a handful of locations in Manhattan and Brooklyn, including an independent outpost in 81 Front Street in Dumbo, Brooklyn.

Finally, La Ligne, a seller of dresses and knitwear launched by two former vogue staff members, also entered into a five-year contract to relocate its offices to the entire second floor of the property. La Linge, which has a retail store in 996 Madison Avenuemoved into the building earlier this year, although it was not immediately clear where its former offices were.

The Lafayette Street building was where the WeWork co-founders Adam Neumann and Miguel McKelvey created the coworking company’s first 3,000 square foot site in 2010, before the rapid rise and fall of WeWork became the subject of books and even inspired the stars AppleTV+ adaptation, “WeCrashed”. We work firm the outpost in July 2020 as it reduced its office portfolio.

JLL’s Paul Glickman, Benjamin Bass, Kip Orban, Kristen Morgan and Thomas Swartz negotiated the three transactions for the owner. SavillsJordan Weiss handled the deal for Rodd & Gunn while the Runyon Groupit is Isabelle Solmonson represented The Line.

Savills declined to comment. NOWwith, La Ligne, Rodd & Gunn and Solmonson did not immediately respond to requests for comment.

Celia Young can be contacted at [email protected].

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Fashion brand acquired, securing Australian following

Global restructuring firm Gordon Brothers has acquired the global Orsay brand, archives, associated trademarks and other intellectual property from Orsay GmbH.

The company partnered with Scayle to continue its growth in addition to maintaining existing Orsay franchisees.

Gordon Brothers chairman Tobia Nanda said the acquisition allows the Orsay brand to develop new apparel, footwear and accessories – and continue to be available globally and to customers in Australia, where it has a dedicated clientele.

“We have been following the Orsay story for years and have always been impressed by the brand’s powerful connection with consumers.

“The Orsay brand has been successful across regions, countries and distribution channels, and we are thrilled to partner with Scayle for its next chapter of growth.”

Scayle co-CEO Tarek Muller praised the partnership.

“Throughout this process, Gordon Brothers has shown enthusiasm for the Orsay brand, flexibility and willingness to ensure its continued presence in the European market.

“The agile strategy and growth objectives fit perfectly with SCAYLE’s modern business setup and rapid use cases.”

Gordon Brothers has been actively investing in brands since 2003, partnering with companies to help revive and reinvent brands such as Laura Ashley (pictured) and Nicole Miller.

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Historic Leather Manufacturer Buys Luxury Fashion Brand | South West Deals

A historic producer of high-tech and luxury leather goods, headquartered in Yeovil, has acquired the brand and assets of a contemporary luxury fashion business.

Pittards opted for Hill & Friends, founded in 2015 by Emma Hill and Georgia Fendley.

Hill & Friends’ line of handbags and accessories is said to have a “distinctive aesthetic, proven pedigree and loyal following while offering the potential for material international growth”.

Co-founder Emma Hill’s philosophy of believing in fair trade and ethical practices is believed to be “in line with Pittards’ long-term strategy to drive sustainable growth”.

Pittards itself was established in 1826 and has a heritage of developing and manufacturing performance leathers that are used by top brands around the world.

The acquisition allows the company to add another luxury fashion brand to its growing portfolio.

Pittards Managing Director Reg Hankey said: “Maintaining our strong balance sheet, this acquisition has been fully funded from the company’s existing cash.

“This complementary acquisition represents a compelling opportunity to further expand our offering, building on our success with our luxury men’s brand Daines and Hathaway.

“We are excited to work with Emma to expand the breadth of our offering in the fashion industry while generating new synergy benefits and unlocking shareholder value through increased scale.”

Details of the advisers who worked on the deal were not disclosed.

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Designer Kunal Rawal talks about his brand philosophy, his inspiration | Way of life

New Delhi: Renowned menswear designer Kunal Rawal’s mood board may change every season, but some elements remain intact: versatility, gender fluidity and functionality.

Her recent couture outing at FDCI India Couture Week 2022 also marked her 15 years in the industry. Drawing inspiration from our diverse cultures and traditions, her collection, “Dear Men,” was dominant in structured pieces finished with exquisite embroidery and clever layering. Actor Arjun Kapoor closed the designer’s show in a tonal sherwani.

In an exclusive chat with IANSlife, Rawal spoke about his brand philosophy, inspiration and the things that matter.

How would you describe your aesthetic?

We are a contemporary luxury brand that places great importance on functionality. We don’t like to lock our product into a certain aesthetic – we want to cater to everyone.

Men’s fashion is undergoing a healthy turn. What is the trend according to you?

There are always new and different trends emerging. However, being true to your own style is something that truly reigns supreme. Covid has made us look deeper into our lives and as a result we have become more in tune with ourselves. People dress for themselves and don’t just follow fashions. Mood Dressing is also important – people wear what makes them happy. Finally, I think of functionality, because people are looking for luxurious and versatile products. They want something that gives them more value for their money; something that can be reused and reused.

Your stylistic inspiration?

I am inspired by the people I see or with whom I interact. It’s a very layered approach, but we try to work that into our storyline. India has such an authentic street style that is so fascinating. Each state has a different language, culture and dress. Plus, I’m hugely inspired by Mumbai – its people, its architecture, its sea, and everything in between.

Please elaborate on phosphorescent technology.

As a brand, we like to play with technology. Since childhood I have been fascinated by textiles, what more can be created and what can be done using technology. We have been exploring the phosphorescent collection for a year and a half and playing with the pigments and mixing them with our threads to create unique hand embroideries. It was very fun !

Your top three best dressed?

Well, that keeps changing. I think a lot of people dress well. Ranveer Singh because he dresses according to his mood and for himself. Top Gun’s Miles Teller dresses really cool. And, I don’t dress too badly myself at the moment. So maybe me?

What is your vision of sustainable fashion?

It is the need of the hour. As a brand, we have always believed in conscious production. Today more than ever, the industry is moving towards sustainability. Additionally, consumers are making ethical choices – this will automatically curb fast fashion. I think the conversation around sustainability has been so strong over the past few years in India that it’s now more than just a concept. We have customers who want to know more about the product, materials, sourcing, etc.

What have been your lessons from the pandemic?

It was difficult for everyone. The new normal has put a lot of things into perspective. It taught me to have a plan A and a plan B – something I had never believed in before. It is important to have a solid backup plan in place. Another great learning was “concentration”. There’s so much to do and there always will be, but until you prioritize and focus on the things that matter, you won’t see movement.

What future plans for the brand?

Well, there is so much to do because our 15 year journey has been about finding acceptance for our aesthetic, pushing the boundaries of contemporary Indian menswear. While we’ve made our mark and have a strong and discernable consumer base, I feel like we haven’t even scratched the surface when it comes to design.

Therefore, we will focus on growing our aesthetic and applying it to different types of clothing and other products. We cater to occasions and functions and yet our range is so diverse – from modern luxury to deeply rooted traditional. We plan to build on that aesthetic and bring it to people who relate to it.

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This brand of granola is causing a stir on social networks

To say that advertising executive Tom Bannister loves granola is a huge understatement. What started as a simple appreciation of breakfast cereals has become “true love” (his words!) over the years. Whenever he traveled with his wife Eva Chen, they always made it a point to sample the local granola. “I’ve had granola from Tokyo to Detroit and everywhere in between,” Bannister said. Chen, the director of fashion partnerships at Instagram and a fashion influencer in her own right, was filming tongue-in-cheek TED Talk-style Instagram stories of him criticizing granola.

Unable to find the perfect granola (and with more free time due to a global pandemic), Bannister began making his own with the “help” of his three children and Tom’s Perfect 10 was born. When he first launched the subscription-based Flavor of the Month Granola Club, he had a waiting list of over 17,000 people and became known as the “Birkin of Granolas”. Beyond launching a new flavor each month, the brand is unique in that it includes a scorecard that allows customers to rate the granola out of 10 in six categories that include taste and creativity. Once monthly flavors run out, they are gone forever, but exceptional flavors that score a perfect 10 become permanent and will still be available for purchase. “I was overwhelmed with the responses, advice and general encouragement I received from followers on IG on this granola-making journey,” Bannister said. Since the brand’s launch in October 2020, more than 50,000 orders have been fulfilled, representing approximately 15 tons of granola.

To date, there are 20 flavors of Tom’s Perfect 10 granola, the newest of which is Island Acai. Only three flavors earned a perfect 10: Ginger Zing, Classic, and Golden Apple Cider, though Bannister notes that Black and White Matcha came very close. Other past flavors include Blueberry Lemon, Chocolate Peppermint (his wife’s favourite), Horchata Fig, Blackberry Chai, Flaming Chocolate, Piña Colada, Mangonada, Last Tango (a tangy blend of strawberry, kiwi and balsamic vinegar) , Salted Caramel, Black Forest, Smoky Chocolate, Tea My Dear (bergamot, dried lemon and yogurt) and Chai Colada.

“I find inspiration everywhere,” Bannister said. “Tea My Dear was inspired by Sting’s song an Englishman in New York, stroll around New York and browse the local tea shops. I try to make my flavors seasonal; the flavor this July was Chai Colada and last July we did Mangonada. I like to use unique ingredients and spices and try to surprise my audience with unusual pairings and flavor combinations. Sometimes it works, and other times it’s a little too experimental for people’s tastes.

I had the opportunity to connect with Bannister and chat about all things granola and Tom’s Perfect 10. I’ll let him take it from here.

Abigail Abesamis Demarest: Tell me about the brand name and your obsession with “perfect” granola flavors.

Tom Banister: We felt the name Tom’s Perfect 10 reflected the story behind the brand. It’s a nod to the granola TOMtalks I used to do, which always ended in a score. My wife and I are both storytellers. Eva is a children’s book writer and former fashion editor and I’m a producer. We’ve spent most of our career in the creative arts, so we see brands, products and the world through the lens of stories. I believe there is a perfect granola for everyone!

The heart of the brand is the story of my journey to discover that perfect granola and invite people to take the tour. But I also think the brand is flawed. I am not a great cook. I learned to do it in public outside of my comfort zone, so in many ways, Tom’s Perfect 10 is about accepting being imperfect. It took me a long time to learn to be comfortable with being imperfect and unmanicured on Instagram’s very public forum.

Demarest: What does the R&D process look like? How far in advance should flavors be finalized?

Ramp: Sometimes it’s easy and I nail the recipe on the first try (Piña Colada was an example). Other times, I might find myself making the recipe 20 times until I get it right (like Baby Blue, a flavor I made in honor of the birth of my son River). Other factors also come into play, such as the availability of bulk ingredients and preparation time. My wife and I once personally zested 300 lemons – never again! My wife Eva always tells me not to think too much. Sometimes you can get attached to an idea. For example, I’ve always wanted to make a granola inspired by a Dark ‘n’ Stormy, but I just can’t get the flavors in this cocktail to work like a granola. I’ll also be totally honest – I had a flop or two too. I made a smoky chocolate flavor that was polarizing (some people like a salty chocolate some don’t like a smoky vibe) and a recipe I made last summer called Last Tango with Strawberries and balsamic vinegar was not as popular. The nature of the feedback loop and dashboard process allowed me to improve my granola making skills much faster.

At some point, I refine two or three different flavors. It’s late July now and we’re charting through September. As we continue the process, I imagine that I will work further!

Demarest: For you, what makes a perfect granola?

Ramp: My “perfect” granola is less about a flavor profile and more about the texture and joy of each bite. Each bite should be unique and have a unique taste. No bite should be the same, almost like a little mini adventure for the taste buds. I tried to capture that feeling in the marketing and storytelling around our “Classic” flavor. I consider Classic an almost all-American taste road trip and close to what most would consider “perfect”. It’s wholesome but still slightly adventurous with chocolate, cherries and golden raisins. There is also a touch of cinnamon, which gives a mystical touch.

Demarest: What’s your favorite way to enjoy granola?

Ramp: I’m a granola purist and tend to eat it alone, in handfuls. I can’t lie, our apartment has a thin layer of granola crumbs on the floor at all times, but I think that comes down to testing the product frequently.

Demarest: What’s next for Tom’s Perfect 10?

Ramp: I’m not one to dominate the world, I love creating things that people enjoy. We’re starting to think about retail partnerships, but in a similar way to how we got started. We want to start small and make decisions based on what suits the core of the brand. We also have fun collaborations with like-minded brands in the fall. And we have our first holiday launch coming up! This trip has been so unexpected for us and truly so fun and rewarding. I never thought I would turn my granola obsession into an actual product that thousands of people enjoy.

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7-Eleven Continues Brainfreeze Season With Snack-Inspired Fashion Collabs

IRVING, TX, July 26, 2022 /PRNewswire/ — To keep fans feeling hot and cool this Brain Freeze Season™, 7-Eleven, Inc. launches unexpected and exclusive collaborations with fan-favorite snack and drink brands to bring wardrobes to an ELEVEN. Customers who purchase products participating in 7Eleven®, Speedway® Where Stripes® stores can win bespoke apparel and accessories inspired by the snacks they know and love.

Are you looking for a unique companion? Sneakerheads are in for a treat as a few lucky customers will win a personalized pair of adorable (and unique!) kicks, including:

  • Slurpee® x What the Fanta: Conceived by Jake Danklefs by Dank & Co.these trainers are adorned with Slurpee drink branding and shapes that mimic splashing water.
  • 7-Eleven x Dunkaroos™: Nostalgic for the 90s? These kicks, designed by partner creative agency Select and hand painted by Tyler Wallachfeature Fred, the brand’s iconic frozen drink mascot, surrounded by confetti-like designs.
  • shoe surgeon x Reese: These shoes are as irresistible as the candy itself – with orange mesh panels, chocolate colored sides and a peanut butter colored ankle panel with a button pocket.

Do you care more about the “fit?” Customers also have a chance to win a show inspired by break dancing Red Bull BC One capsule featuring Fred, complete with hoodie, drawstring backpack and hat to keep fans dancing all summer long. Or, add a little spice with the Flamin’Hot x Braille Collectionincluding a crew neck sweatshirt, hat, skateboard and shoes with flame print laces.

“Brainfreeze Season is our opportunity to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion,” said Marissa Jarratt, Executive Vice President and Chief Marketing Officer of 7-Eleven. “We know our customers are always on the cutting edge of culture and style, and are looking for ways to connect even more closely with the brands they love – so what better way to reward our loyal fans than with these one-of-a-kind pieces. drawings?”

For a chance to win, 7‑Eleven, Speedway or Stripes customers must purchase certain items through the 7Rewards® and Quick Rewards® loyalty programs or via 7NOW® delivery. Participating products include Big Gulp® fountain drinks, Slurped drinks, Red Bull, Fanta, Reese’s, Dunkaroos, all Doritos, Ruffles and Cheetos varieties, and more. Even better, when customers purchase the featured product on their 7-Eleven and Speedway app each week, they earn double entries for a double chance to win*.

For more details on how fashionistas can pull off the hottest looks of the season, visit or download the 7-Eleven and Speedway apps from the App Store or Google Play, or by visiting Where

*NO PURCHASE NECESSARY TO ENTER OR WIN. Begin 05/25/22 at 00:00:01 CT & ends 09/06/22 at 23:00:00 CT. Open to legal residents of the United States physically residing in the 50 United States or DC ages 13 and older (minors must have parental consent to participate). Odds of winning depend on the number of eligible entries. Sponsor: 7-Eleven, Inc. For complete rules, free and other methods of entry, complete prize details and restrictions, see the official rules at

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience retail industry. Situated at Irving, TX7-Eleven operates, franchises and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo’s Taco Company® and Raise the Roost® Chicken and Cookies Locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded to premium sandwiches, salads, sides, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private label products under the 7-Select™ brand, including healthy options, decadent treats and everyday favorites at an exceptional value. Customers can earn and redeem points on various items at stores nationwide through its 7Rewards® loyalty program with over 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services. Learn more online at

SOURCE 7-Eleven, Inc.

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Mom created a sustainable clothing brand when she couldn’t find any

  • When I was pregnant with my first child, I looked for sustainable baby brands.
  • Not finding any, I decided to create my own.
  • We use unsold fabric, recycled plastic bottles and fishing nets to make our clothes.

I was shopping for children’s clothing when I was pregnant with my first child when I noticed the lack of sustainable clothing brands that existed for children. It was 2018 and many brands were starting to use organic cotton, a good start towards sustainability, but not the complete answer.

There was a gap in the market for a line of sustainable children’s clothing that not only prioritized the environment, but also used materials destined for landfill. Mon Coeur — French for my heartwas created to meet this need and give a second life to discarded materials.

I grew up traveling a lot

My childhood started in the south of France in a small town called Mougins located between the mountains and the Mediterranean Sea. I have always enjoyed the sounds and sights of nature; it was inspiring and the perfect contrast to the hours I spent in a studio practicing ballet until I moved back to New York at the age of 18.

From studying in Washington DC to moving between Paris, Dubai, Hong Kong and back to New York, I pursued my education in business and hospitality, and I hadn’t realized how much I had seen the world.

I saw first hand the beauties that nature has to offer untouched lands and the disastrous impact that global warming was having on overcrowded cities.

When it came to launching Mon Coeur, I drew inspiration and knowledge from my experiences and made it my mission to create a holistic, traceable source of children’s fashion for the modern, eco-friendly kid. and elegant.

I wanted to keep materials out of landfills

When I launched the brand, I approached it similarly to my upbringing. I spent three years researching the technology and turning existing materials from landfills into clothing.

Through my research, I discovered that we could transform plastic bottles into polyester used in outerwear and raincoats – by melting PET bottles which create filaments – or use cotton scraps intended for landfill and use them in our yarn to avoid using and creating any virgin fabrics.

I was fascinated to discover every day that I could use anything that was already made and give it a second life.

We also want to venture into new territories and strive to find new sustainable materials from which we can make clothes. For the very first time, we released swimsuits made from recycled fishing nets.

While designing our spring-summer collection, I watched this documentary about marine animals trapped by fishing nets at the bottom of the ocean. Then I researched how we could find a way to get those finishing nets out of the ocean and give them a purpose.

The future of sustainability and our planet is in the hands of younger generations and they are making more conscious choices when it comes to their purchasing decisions. It is important that beyond sustainable practices, we continue to explain why it is important to preserve mother earth, but also to create a sense of community – we are in this together.

Since launching Mon Coeur, I have learned so much, my family has grown with the birth of my daughter, and most importantly, I have realized that parents want better options for themselves and their children, and it fills my heart.

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Lily Collins wore white Veja V-10 sneakers on Instagram

Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the included links, we may earn a commission.

Lily Collins can’t escape her French persona, even when she’s not on duty.

Last week the Emily in Paris star, 33, shared a photo of herself on Instagram enjoying an ice cream cone on a sunny summer day. “Screaming for (lavender) ice cream…” she captioned the sweet pic. And while her purple-hued treat looked refreshing, what really caught our eye was what she was wearing.

There’s a reason celebrities keep opting for the brand’s sneakers: the durable, ethically sourced leather upper offers a sleek silhouette, and they’re minimalist branded thanks to the subtle ‘V’ logo, which means they can be worn with just about anything.

Looking to invest in your own pair now? Well, you’re in luck, because a bunch of styles are currently on sale at Gilt and Rue La La. Just be sure to sign up for a free account first, as these deals are for members only.

Shop more pairs from the celebrity-loved brand below while these rarely reduced prices last!

Buy it! Veja V-10 Leather Sneaker in Extra White, $134.99 (original $155);

Buy it! Veja V-10 Leather Sneakers in Extra White/Nautico/Beijing, $134.99 (origin $155-$180);

Buy it! Veja V-12 Leather Sneaker in Extra White, $129.99 (original $155);

Buy it! Veja V-10 Leather Sneakers in White/Camel, $129.99 (original $155);

Buy it! Veja V-12 Leather Sneakers in Extra White/Cyprus, $134.99 (original $155);

Buy it! Veja V-10 Leather Sneakers in Extra White/Black, $134.99 (original $155);

Buy it! Veja V-12 Leather Trainers in Extra White/Steel Leather, $134.99 (original $155);

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Fashion brand

The Brighton-based maternity clothing brand will launch this week

When Jessie Daavettila, 30, from Brighton, was first pregnant, it was a challenge to know what to wear.

She went to buy clothes that fit her and found nothing she liked.

“I wasn’t very impressed,” she said.

In her office in the basement, Jessie Daavettila has also set up a space to take pictures of her clothes with her children.

Many maternal options reminded her of clothes meant for older women.

She wore a lot of her husband Tim’s clothes when she was pregnant because she didn’t want to spend money on clothes she didn’t like.

“It felt like there was nothing in that space of the aesthetic that I had before,” she said. “I just wanted something that matched who we are as Millennials and even Gen-Z.”

Daavettila was years into a career in fashion wear; she previously worked for big brands like Nike and is now a freelance clothing entrepreneur.

She has sewn and designed clothes all her life. She even designed and sewed her own wedding dress.

So, faced with choices she didn’t like, she created something to fill the niche she thought was empty.

Jessie Daavettila grew up sewing, but for her new brand, RASKANA, she sends her creations to California.

Design as a consumer

Now Daavettila, who has three children – Jack, 2, Beatrice, 1, and Meredith, who is almost 2 months old – spends her days being a mom upstairs in her house and a clothing designer in her garage.

She designed the clothes for a new brand she created, RASKANA, which will be launched at the end of this week.

Some of the items she has designed include maternity leggings for $98, a thermal baby clothes set for $68, and a maternity tank top for $88.

The name of the brand comes from the Finnish word Raskaana, which means pregnancy. Daavettila’s parents are both Finnish, although she was born in Ann Arbor.

The clothes she designs are the same as those worn by Daavettila during her last two pregnancies.

“The one thing that makes our brand very different from a lot of other maternity brands is that literally everything is designed and developed and tested by me, the founder,” she said.

In Jessie Daavettila's basement garage, she has an office for her brand, RASKANA, where she keeps her designs and a stock of clothes.

One of the items she designed and wore during her pregnancies was a pair of leggings that stretched to fit her, and they still fit her well after she gave birth to her children.

“It’s really important to me as a consumer of the brand to have styles that work before, during and after pregnancy,” she said.

Another aspect of her clothing is that many items have zippers to allow for breastfeeding. In an effort to keep the items from looking too much like maternity clothes, she hid the zippers.

Daavettila said she has seen nursing clothes with zippers on a woman’s breasts, but she tries to make the items look like any other item of clothing.

“For me, an important part of our brand is creating clothes that are suitable for multiple stages of pregnancy and that don’t scream, ‘I’m pregnant,'” she said.

All materials are sourced from the USA and the items are made here.

RASKANA will launch on July 22 on Instagram and the website,

Sophia Lada is a journalist at the Livingston Daily. Contact her at [email protected] or 517.377.1065. Follow her on Twitter @sophia_lada.

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Fashion brand

Can a new campaign help apparel manufacturers get paid fairly?

Opinion: Good Clothes Fair Pay wants Irish consumers to influence legislation requiring fashion brands to ensure garment workers are properly paid

By Alacoque McAlpine, TU Dublin; Kellie Dalton and Maeva Galvinfashion revolution

Wages have been a long-standing issue in fashion supply chains. Legal minimum wage levels are less than 50% of what is needed to ensure a decent living in the largest garment-producing countries. Consumers take low prices for granted and buy more each year. The industry is worth $3 trillion globally and global clothing consumption is expected to reach 102 million tons per year by 2030, the equivalent of 500 billion t-shirts.

Fashion shareholders reap the rewards of this consumption, but not those who make the clothes we buy. It now takes just four days for a CEO of one of the world’s top five fashion brands to earn what a Bangladeshi textile worker will earn in her lifetime. According Garment Worker Centre, approximately 85% of garment workers do not earn minimum wage.

Piece-rate payment terms have had a significant influence on lower wages and cheaper prices for consumers. This means garment workers are paid for every piece of clothing they make rather than having a set minimum hourly wage. In Los Angeles, for example, it could be between two and six cents for each item, or a monthly net salary of around $300. In January 2022, the Garment Worker Protection Act went into effect in California, banning piece-rate payment and requiring garment workers to be paid the minimum hourly wage.

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According to NBC News, garment workers say they are paid 3 cents per item

But piece-rate payments are still common in the industry globally. This is a global issue where women are disproportionately affected as they make up 80% of the workforce.

Bad practices and poverty wages

A previous Brainstorm article described how poor buying practices by global fashion brands, the most powerful players in apparel supply chains, have endemic exploitative working conditions and wages across the board. Of the industry. To meet brands’ demands for low-cost production, factory owners often reduce the most flexible cost; wages of workers.

NGO report that garment workers are running out of money before the end of the month, despite working 90-100 hour weeks. Many have to develop survival strategies such as taking out high-interest loans to pay for their children’s textbooks and bills, as well as avoiding the cost of necessary medical treatment. Garment workers can often only afford to eat half the calories needed to endure ten hours of industrial labor and often pass out on the job as a result.

A living wage has the potential to break this cycle of working poverty because it takes into account, country by country, the costs of food, housing, transport, health care and the margin for unforeseen events, for example example disease.


The EU is the largest importer of clothing and textiles in the world, bringing in more than €80 billion of products annually, mainly from China, Bangladesh and Turkey. It has significant leverage to tackle the challenge of poverty wages and a coalition of NGOs, investors and living wage experts, including Fashion Revolution, Clean Clothes Campaign and Fairwear Foundation, wants to make sure this is the case.

The The Good Clothes, Fair Pay campaign is harnessing the power of EU citizens to call on the European Commission to introduce a new law requiring fashion brands and retailers to ensure people working in supply chains receive the less than a living wage. To do this, activists are using a European Citizens’ Initiative (ECI) allow citizens to approach the European Commission directly to propose legislation in an area of ​​EU competence. The campaign must collect at least one million signatures from EU citizens over a 12-month period from today. Ireland’s target is 9,165 signatures.

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From Fashion Revolution, an introduction to the Good Clothes Fair Pay campaign

What will this legislation mean for fashion brands?

If successful, this new legislation will make fashion brands and retailers liable for the wages of garment workers in their supply chains. They will no longer be able to consider salary issues as a problem that their suppliers must solve. More importantly, it will force brands and retailers to identify at-risk groups that are particularly affected by low wages, such as women and migrant workers.

What will this mean for garment workers?

If garment workers in global supply chains earned a living wage, it would lift entire families and communities out of poverty. It would also contribute to crucial economic and social development, in line with the United Nations Sustainable Development Goals.

Nasreen Sheikh, a survivor of modern slavery and now a strong advocate for human rights around the world, says, “People in garment factories are fed like animals and work like machines. In order to liberate them, we must provide them with a living wage as soon as possible. possible”.

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From RTÉ Radio 1’s Drivetime, Dr Dee Duffy, Lecturer in Retail Management at TUD and Director of Education at Junk Kouture, on the issues of fast fashion

What will this mean for consumers?

Good clothes Fair pay shifts the power of consumers to boycott brands and buy less, buy better to influence the law. Buyers don’t simply have to trust their favorite brands and retailers to uphold their values ​​and a simple signature could legally bind them to do so. If carried out by enough citizens, this small but potentially historic act could lift millions of working women around the world out of the fashion poverty trap. All without a significant increase in the prices paid at the checkout. A report from Oxfam found that paying decent wages to garment workers would increase the final cost of a garment by just 1%, the equivalent of a 10 cent increase on a €10 t-shirt.

Good Clothes, Fair Pay also offers citizens a unique opportunity to extend the wave of feminist and anti-racist solidarity we have seen in recent years to members of communities in the clothing supply chain, who are often overlooked in the name of “affordable” fashion. .

Here’s what you can do

Good Clothes, Fair Pay needs one million signatures from European citizens to push for legislation that could transform the lives of working women in the fashion industry globally.

(i) Sign the petition

(ii) If you are not an EU citizen, help us spread the word by forwarding to your friends and sharing our social media posts.

(iii) Follow us on Instagram and subscribe to our newsletter for updates

Alacoque McAlpine is a Senior Lecturer in Sustainable Supply Chain Management at TU Dublin’s Faculty of Commerce. Kellie Dalton is a sustainability strategist and responsible fashion advisor who works with brands, retailers and supply chains. Maeva Galvin is Director of Global Campaigns and Policy at Fashion Revolution and manages the Good Clothes, Fair Pay campaign.

The views expressed here are those of the author and do not represent or reflect the views of RTÉ

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Il Borro, London: “The music was bad, the pasta terrible” – restaurant review | Food

Il Borro, 15 Berkeley Street, London W1J 8DY. Starters £14-£35, pasta £17-£53, second £29-£75, desserts £11-£16, wines from £50

It was when they started pumping a sweet, melodious cover of Joy Division’s Love Will Tear Us Apart into the dining room that I really started to lose the will to live. We had already been subjected to sterilized versions of Madonna classics. Now the Il Borro DJ was giving us an ugly, disfigured cover of Manchester gloomster’s finest. I wasn’t sure which was worse: the lousy music or the seafood pasta with just a langoustine, prawn, three clams and three mussels for £46. In fact, I was sure. The music was very bad. The average pasta was really pathetic.

Il Borro opened last November in a cavernous two-storey marble and blonde wood site near London’s Berkeley Square, and is a spin-off of upscale Italian winery Il Borro near Arezzo, owned of the luxury fashion brand Salvatore Ferragamo. In Mayfair, this last sentence functions as preliminaries. The restaurant’s website says it wants to introduce us all to their ‘Tuscan way of life’. This Tuscan way of life involves enough beige furniture to excite a White Company buyer, terrible tartan suits for the head waiters, and a menu whose price is partly bored by the wealthy.

“Big Chunks That Dry Your Mouth”: Braised Beef Stew. Photography: Sophia Evans/The Observer

So why go there? Two reasons. First, this man can’t live off small plates and “tidy” lists of natural wines served only in old warehouses. Shadow and light, people. Light and shadow. And second, Il Borro has the words “Tuscan Bistro” above the door. It’s intriguing because London had one just two months before it opened. Russell Norman’s Brutto is something of an elbow-room spot on the table in Clerkenwell, knocking out robust plates of panzanella for £8.40 and penne for ten. The basic proposition is exactly the same; the price and the approach, a little less. Obviously, Il Borro has Mayfair rents and laundry fees to meet and a DJ with extremely questionable tastes to support. But even taking that into account, I wanted to know: does more money buy you better food?

No. It lets you into a strange, roaring alternate reality, where tables of open-necked men stare at their phones, their faces bathed in a blue glow, or bark at each other about the latest best deals. HSBC Global. Vaguely terrified-looking waiters walk around with decanters of aggressively priced reds, their beaks so long and slender you don’t know if they’ll fill punters’ glasses or probe them. Maybe I fantasized there.

'Limp': fried calameretti.
‘Limp’: fried calameretti. Photography: Sophia Evans/The Observer

We get exuberant talk about how all the ingredients are organic, in keeping with the winery’s deep commitment to sustainability, and how much is transported from the winery itself. One dish mentions the “little Tuscan chicken”. I ask the waiter if that means the chicken is literally from Tuscany, a feat considering the current state of air travel. He checks with the kitchen. Yes, he said enthusiastically, it’s a Tuscan chicken. Because obviously no mediocre British chicken will do. If the hens made the trip, none of the whites on the estate did. They are not on the list. Other things are. The cheapest bottle here is £50. I find a delightful Villa Sparina Gavi for £80, which I could retail for £16.45. It would therefore only be an increase of a factor of four. Shut up and drink your wine.

Anyway, we’re here for dinner, so let’s go. Sometimes, when an experience goes from mediocrity to “I want mommy”, I fear that a superb dish will present itself, the praise of which will interfere with the flow of my rantings. I have to be fair. At Il Borro, that never happens. It starts with an average selection of poorly made breads, including swabs of focaccia with the dense, moist texture of a soggy Tena pad. It’s strange. London is full of great focaccia. Tuscany too for that matter. How can they think that big piece of blood sausage is OK?

'Lean': linguine with seafood.
‘Lean’: linguine with seafood. Photography: Sophia Evans/The Observer

Beginners take an age to keep up with servers giving out unrequested updates. Unfortunately, they eventually arrive. Calamaretti and gamberi fritti are soft, as if the bright surroundings gave them performance anxiety. This suggests that they sat on the pass for a while, long enough for the thinly sliced ​​fried zucchini filling to take on a strong fishy flavor.

Then there’s this skinny seafood pasta for £46. When you find yourself counting seashells and you only get to three, something happens. The sauce is dull and sweet; the modest amount of al dente pasta is the only solid part of the dish. This extremely well traveled chicken is described on the menu as spicy. What happens is dull and numb. He made the trip in vain. The most extraordinary is the peposo, a famous Tuscan stew of braised beef and peppercorns. At Brutto, it’s a luscious and comforting winter stew, full of tangled meat and bright spices. It costs £15.80. At Il Borro, the braised meat is in chunky, mouth-drying chunks. It costs £41. Blimey, eating like a rustic Italian is expensive these days.

“Thunderclap”: tiramisu.
“Thunderclap”: tiramisu. Photography: Sophia Evans/The Observer

The peposo comes with tanned, hard-cornered fried polenta bricks, like Jenga blocks, but not nearly as fun to play. A humble Italian ingredient was engineered within an inch of its life to become less food and more a fashion item. Wear it as a brooch. As a consolation prize we order a £9 side of their triple baked fries with rosemary salt. They, too, arrive lukewarm and chewy and, for what it’s worth, without a hint of rosemary. I don’t usually complain about mediocre dishes lest I tell them everything is less than happy. I’m afraid they don’t cooperate when we ask to send a photographer. These are so ridiculously bad I can’t help it. I invite the server to try them. Why should I suffer alone? They are removed from the bill. From a list of uninspiring desserts, complete with cheesecake and panna cotta, we split a £12 tiramisu.

The bill is £334 with no surprises. What’s really depressing is the lack of ambition in a city full of great Italian restaurants. What is even more depressing is that he is doing a roaring trade. It’s full of people eating lousy food without caring about the prices. But the most depressing thing, at least for me, is that nothing I say about any of this will make the slightest difference. There was only one thing to do. I went home and listened to Joy Division to cheer me up.


One of the founders of Toklas in London, rated very positively on this page a few weeks ago, is behind a new business which will open next month in Margate. The Fort Road Hotel, located inside one of the oldest buildings in the city, describes itself as an “art and gastronomic destination” thanks to the involvement of Curly magazine founder Matthew Slotover of Toklas and artist Tom Gidley. There will be artwork by Margate-born Tracey Emin and a pork terrine menu with pickled cherries, clay oven-baked sea trout and wild blackberry pancakes. To

Robbie Lorraine, last seen cooking up a slightly crazy but utterly compelling menu at his Only Food and Courses restaurant in Brixton, will be the head chef at Boys Hall, a new hotel which will also open in Kent in September. Its menu will include lobster fritters alongside braised pork belly with bacon jam, black pudding and pork crockery. Visit

Generally, crowdfunders are used to help open restaurants. Perhaps it’s a sign of the times that chef Damian Wawrzyniak started one to help close his own. Faced with rising costs on all fronts, Wawrzyniak has decided that the last service at his modern Polish restaurant House of Feasts in Peterborough will take place on August 21. In a new venture that may not be welcomed positively by all, he is now looking to raise £50,000 to help pay his staff and suppliers. He then intends to find a new location. You can read all about it here.

Email Jay at [email protected] or follow him on Twitter @jayrayner1

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The high-end fashion brand opens its first airport store in Terminal 2 in Munich

High-end fashion brand Windsor, part of the Swiss Holy Fashion Group, has opened its first airport store in the departure area of ​​Terminal 2 (Level 4) at Munich Airport, Germany.

The 60m2 The store offers exclusive designer clothing for men and women and will be operated by eurotrade, Munich Airport’s retail subsidiary.

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Jan Mangold, Chief Brand Officer, Windsor, Holy Fashion Group, said: “Windsor has steadily expanded its international presence in recent years and Munich is our second home, so to speak. Therefore, the Munich Airport store is the perfect combination of both and marks our first step into travel retail. I look forward to introducing our collections to Munich locals and international travelers with eurotrade.

Dr Jan-Henrik Andersson, Chief Commercial and Security Officer at Munich Airport, said: “We are very pleased that together with Windsor we have acquired one of the premium brands of the Holy Fashion Group for our airport. With its exclusive range of products, the attractive boutique in Windsor perfectly matches the quality that passengers expect from Munich Airport as a 5-star airport.

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What the hell happened to the Gap?

Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” short for generation gap.

The Gap capitalized on the rise of denim as a go-to look for a generation of young Americans, then expanded into khakis, t-shirts, tops, hoodies and other basics. The brand has won over everyone from moms to office workers to celebrities like Sharon Stone, who wore a black Valentino skirt and $26 Gap faux turtleneck to the 1996 Oscars.
At the time, it was a symbol of cool, laid-back style. “As ubiquitous as McDonald’s, as centralized as the former Soviet Union, and as American as Mickey Mouse, The Gap Inc. has you covered, from cradle to grave,” The New York Times said in 1992.

But sales for the flagship Gap brand have plummeted for years and it’s become an afterthought for many American shoppers. The company’s other brands, including Old Navy and Banana Republic, also struggled.

On Monday, the company announced that CEO Sonia Syngal would step down after less than three years. She will be replaced by an interim CEO while the company searches for a permanent leader.

Here’s what the next CEO will fall into Difference (GPS).

Overexpansion and competition

The Gap benefited from the expansion of suburban malls in the 1980s and 1990s, becoming one of the largest mall stores in the United States. Its fortunes are therefore largely linked to that of shopping malls – good news in the 90s, but terrible news now. Malls quickly lost customers to online shopping and big box stores.

Gap said in 2020 that it would close 30% of its Gap and Banana Republic stores in North America by 2024 – mostly in malls.

In the decades since the heyday of the malls, Gap has lost touch with the baby boomers who grew up with the brand and failed to appeal to the Gen Z and millennials who are at home. origin of fashion trends today, according to analysts.

At the same time, brands and retailers such as Levi (LEVI), Target (TGT) and fast-fashion sellers H&M and Zara lured denim shoppers from Gap. Direct-to-consumer online brands have also reduced Gap’s audience.

“When they were great, there just wasn’t the ecosystem for smaller, niche players,” said Ken Pilot, former Gap chairman and longtime company executive. “Gap was competing with department stores and killing them.”

Gap has also cannibalized its own brand with similar styles at Old Navy and Banana Republic, he added: “It was smart the way they built their portfolio, but even these created their own form of competition to the Gap brand.”

Gap has tried several strategies to revitalize its flagship brand, including partnering with Kanye West for a Yeezy-branded clothing line. But the partnership did not significantly increase sales.

Its initiatives “have been piecemeal rather than part of a larger, cohesive revitalization plan,” GlobalData Retail analyst Neil Saunders said in a note to clients on Monday.

Moreover, the flagship brand is less and less important for the company. Old Navy and Athleta are its future: Together they will account for about 70% of Gap’s total sales by 2023, according to the company.

Leadership faux pas

Whoever becomes Gap’s new leader will not be the first of its CEOs to face challenges.

Mickey Drexler, known as the “Merchant Prince”, was the person who made Gap a powerhouse in the 1990s. First president of the Gap division and then CEO of the company from 1995, Drexler has pushed Gap to expand beyond jeans into khakis and oversaw the creation of budget chain Old Navy in 1994.

But it was also during Drexler’s tenure that Gap lost its connection with its key customers. He suffered 24 consecutive quarters of declining same-store sales towards the end of his reign, and he resigned in 2002.
The company then brought in several CEOs, including former disney (SAY) executive Paul Pressler, pharmacy executive Glenn Murphy and Gap veteran Art Peck. Sonia Syngal succeeded Peck in 2020.

“Gap’s failure is entirely due to its lack of leadership,” said Mark Cohen, director of retail studies at Columbia University’s business school. “They had a brilliant period of growth and popularity, which they squandered.”

More recently, Gap attempted to spin off from Old Navy, which is now the company’s largest brand. But it reversed course in 2020 after sales plummeted.
Since then, Old Navy has continued to struggle, including with a failed attempt to revamp sizing to make it more inclusive. The move was initially welcomed, but the brand ended up offering too many extra-small and extra-large items and not enough of its most popular medium sizes. In May, Old Navy announced that it would revisit this strategy.

Old Navy’s “challenges are taking much longer than expected to resolve,” B. Riley Financial analyst Susan Anderson said in a note to clients on Tuesday. “A fresh look across the whole business could be good for the brand.”

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New balance; NOWinSA brand failure of the month, or is it? – fashion beauty

Coming soon: New Balance Teddy Santis 990v3

First of all, where is Craig Bowen? Well, for those who may not know who Craig Bowen is, he is the boss of New Balance South Africa. Nonetheless, you can be forgiven for not knowing him or not having come across his name to begin with since he gave us nothing, us New Balance fans in South Africa, to remember him by.

New Balance SA is deaf

Unfortunately, New Balance South Africa keeps rubbing salt on customers’ wounds over and over again, making it seem like it’s some kind of brand that doesn’t take its SA fan base seriously, so much so that she seems willing to mislead both her existing and potential customers just to direct them to their website.

What am I talking about, you might ask? For months New Balance had been floating around with images of the New Balance 550 successor, the 650R.

Successor to New Balance 550, the 650R.

It was highly anticipated and as a die-hard fan myself, I did some groundwork to get a pair for me and one for our lucky reader. In one of my previous communications – via Twitter DM – with New Balance SA, I was assured (as noted in the tweet below) that they would let customers know when the shoes were available.

Fast forward to May 5, 2022, without any warning as previously promised, New Balance SA posted a link on their Twitter page which I immediately followed and got a message saying “this item is no longer available” .

Keep in mind that there was no email correspondence. Then about a week later they made sure to let us know that they would be posting the silhouette 327 restock, along with the xc72, but no updates on the ALD 650 R.

So I tweeted them again, only to have them tell me they were all sold? How? I was on the page the minute the link went live, I called all of their experience stores and none of them had stock or even knew what the 650 R was .

At this point I was livid because it costs double the price to import New Balance sneakers into South Africa, that is if you can find a pair that doesn’t cost twice or three times the Retail price. And it turns out we weren’t the only ones frustrated by this. Even well-known SA personality George Mguni aka @Okay_wasabi previously lamented the unavailability of another popular silhouette (Salehe Bembury).

Wasabi also shared her struggles to find a pair from another popular New Balance collaboration, saying, “I’m ashamed I have nothing but love for you New Balance SA. You are amazing. But you betrayed me by not bringing the shoes too. I am hurt.”

The most popular New Balance silhouettes have gone MIA

Where are Joe Fresh Goods 9060? What about the general release of the Sea Salt 9060s? For starters, New Balance SA doesn’t have an active Instagram page, so it’s no surprise that they seem to be dead out of tune with what people want. To simply break it down for anyone who cares to listen, we want access to JJJJound, Aime Leon Dore, Kith, Stray Rats, Basement collabs. We want someone who will go to bat for the South African sneaker community, in this case diehard New Balance fans.

According to this article, I have previously written about New Balance and alluded to the fact that they may not be aware of the potential they have to dominate the South African market. To me, it’s become clear that this isn’t going to happen anytime soon unless the executives of New Balance SA have some idea of ​​what’s going on in sneaker culture – unless all they want us to do is give, these are running shoes.

Where are Joe Fresh Goods 9060?

Perhaps it’s the old age story of not having enough representation in senior offices or companies that has made them so detached from sneakerhead culture. It doesn’t help that they isolated themselves and are not reachable like other big brands. There is not so much as a contact number. It’s discouraging to say the least.

Until they sat down with key figures in the local sneaker community like Rohin Ramjee, Okay Wasabi and Joshua Dunn to discuss a way forward.

Better yet, how about New Balance SA throwing an event at one of its experience stores to appease fans and make enough pairs of Joe Fresh Goods and Teddy Santis available on the day. We’re not asking for free stuff, we just want to be on par with our American and European counterparts at New Balance.

So for this never-ending disappointment, and more so against my will, I’m dubbing it our NOWinSA Brand Failure of the Month. Hold your L, NB team!

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Vanguard! From surplus to stunning: GENERATION pots | Camber

GENERATION takes a small step toward sustainability, while an Instep resident takes leaps toward carefree comfort.

In an effort to become more eco-friendly, eco-conscious ready-to-wear brand GENERATION has made several efforts to embrace sustainable fashion. Among them is the use of excess fabrics to create accessories, including these small potlis.

These small drawstring pouches are part of the company’s reGENERATE effort, which is a group of products introduced to stores that use surplus and CMT (Cut, Make, Trim) fabrics in order to make their core clothing line zero fabric waste.

Vanguard!  From surplus to stunning: GENERATION pots

These little drawstring pouches are part of the company’s regeneration effort, which is a group of products introduced to stores that use surplus and CMT (Cut, Make, Trim) fabrics in order to make their clothing line main zero fabric waste..

The potlis come in several vibrant colors – the ones sent to us were a bright orange and beautiful blue – and feature a floral pattern with striking gold detailing as well as a twisted gold drawstring. They are ideal for giving small gifts or keeping keepsakes. And they give you the added satisfaction of being part of an initiative that helps save the planet!

We love when brands are responsible and try to minimize the negative impact of their products and production processes. And it certainly helps when they give you such bright and colorful treats that they embrace a greener future.

(Although we think it would be helpful if these potlis came with a “keep out of reach of furry children” warning as our feline couldn’t keep her little paws away from those irresistible pouches!)

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Business news, strategy, finance and business insights

Inside the brand game

Most brands are testing the potential of Web3. The technology is widely leveraged for marketing campaigns and engagement with digitally savvy young consumers. Few have been able to create tangible business models, while others have monetized NFTs. But the fact that the virtual Gucci Garden on Roblox has attracted 19 million visitors and the success that brands like Burberry have had with NFTs, however, seems to suggest that brands are changing. in the right direction.

BMW: BMW has built its own metaverse world called Joytopia which, according to Stefan Ponikva, vice president of brand communication and brand experience, will allow the German automaker to take brand communication to a new level. Joytopia has three virtual worlds: Re:THINK, Re:IMAGINE and Re:BIRTH. Each is themed around elements that are an integral part of BMW’s strategy: circular economy, electric mobility, urban mobility and sustainability. In Re:THINK, users are introduced to the building blocks of the circular economy. The Re:IMAGINE world is the stage for important presentations and messages while Re:BIRTH provides insight into the opportunities for individual mobility in cities. Joytopia users can navigate the three worlds through their avatars, which have the freedom to run, fly, and jump. They can choose the shapes and colors they want to wear their avatars in. During public events, users can create their own spaces, take selfies and post them on social networks. The group says that on the day of the launch, more than 1,50,000 visits from more than 30 countries, with an average duration of 13 minutes, were recorded.

Balenciaga: French fashion house Balenciaga launched an exclusive collection of curated apparel and accessories last September on the gaming metaverse platform Fortnite, which has more than 350 million subscribers worldwide. The campaign involved dressing four of the game’s most popular characters, Doggo, Banshee, Ramirez, and Knight, in Balenciaga outfits or “skins” as they’re called in the game’s lingo. A virtual Balenciaga store in the arena of game allowed users to purchase the fashion house‘s items using V-Bucks, an in-game currency used in Fortnite, and decorate their in-game avatars at Balenciaga. The partnership has extended to the physical domain. Balenciaga outfits were made available on the brand’s online and selected stores. The collaboration seems like a shrewd move given that Fortnite players spend almost 50% of their time in creative mode, used to design their own universes and play role-playing games.

Dolce & Gabbana: Italian brand Dolce & Gabbana unveiled a bespoke collection of 20 Metaverse clothing looks during the first Metaverse Fashion Week hosted on virtual world Decentraland earlier this year. Last year, it teamed up with luxury NFT platform UNXD to launch a bundle of nine NFTs called “Collezione Genesi.” The NFT collection, which includes handcrafted, museum-quality objects personally designed by Domenico Dolce and Stefano Gabbana for UNXD, sold for nearly $6 million. According to details on the CoinDesk website, The Doge Crown NFT raised the highest 423.5 ETH (Ether, the cryptocurrency of the Ethereum network) or around $1.3 million. Reportedly, five coins were physical creations (winners of these NFTs also received physical merchandise). The company recently launched the DGFamily NFT, which allows holders to enjoy benefits such as access to exclusive drops, events and collaborations.

Louis Vuitton: The brand launched a mobile app game with 30 embedded NFTs, some created by renowned American digital artist Michael Joseph Winkelmann, as part of celebrations launched last year to commemorate its founder’s 200th birthday. The game takes players through an adventurous journey spanning virtual worlds to help protagonist Vivienne collect 200 candles which will unlock postcards detailing Vuitton’s life journey. Postcards were designed as NFTs. The game has had over two million downloads since its launch in August 2021.

Gucci: The brand was one of the first in the luxury industry to delve into NFTs when in May 2021 it auctioned off a one-of-a-kind artwork from the Gucci Aria campaign film on Christie’s and donated proceeds to UNICEF USA. The auction would have closed with a final sale price of $25,000. The House has also collaborated with Superplastic (which makes animated celebrities, vinyl toys and digital collectibles) to create a series of limited-edition rare NFTs.

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Woodley + Lowe co-founders: ‘We don’t want to be another brand created by two moms’

Historically, fast fashion retailers have dominated clothing designed for tweens and teens. Yet Gen Z, more than any other generation, is known for its environmental consciousness, leaving young shoppers torn between buying affordable, fashionable clothes or sticking to their eco-conscious values.

With a mission to provide socially and environmentally responsible clothing at a more affordable price than designer brands for teens, Woodley + Lowe was founded in 2020 by two moms, Rachel Thebault and Neda Talebian Funk.

“We’re trying to keep in mind who our client is and that her hard-earned childcare money has to go a long way,” Thebault said on the latest Glossy podcast.

After shopping for their own daughters, the co-founders were frustrated with archaic size recommendations for teenage clothing. “The problem we particularly observed with preteen girls was that these girls grow up at very different times from each other and they grow up in different ways,” Thebault said.

The pair have developed an exclusive sizing scale, which bridges the gap between teen and women’s clothing and allows consumers to grow into the brand at their own pace. To resonate with its target Gen-Z demographic, Woodley + Lowe created a robust ambassador program, comprised of high school and college brand representatives. Ambassadors work to foster a community of fans who are educated about buying quality, sustainable products and are encouraged to think about how and where their clothes are made.

The brand has found success in the athleisure space in particular, with the pandemic boosting sales across the sector. However, Thebault and Talebian Funk see category expansion in the future of Woodley + Lowe, while continuing to take a thoughtful approach to teen fashion. Talebian Funk said the brand plans to build content libraries based on how Gen Z consumes information, including providing interactive and video-based options. And, a potential physical store and brand collaborations are on the agenda to continue growing brand awareness.

“Since the early days, we thought, ‘How can we become a Goop for this generation?'” Talebian Funk said.

Below are additional highlights from the conversation, which have been lightly edited and condensed for clarity.

From focus group to ambassador program

FunkTalebian: “Before creating this brand, we started a private chat group on Instagram. We hired two high school kids to direct it because our goal from the start was to co-create with our audience. We don’t want to be another brand created by two moms. Right away, we started watching their posts and learned, “Wow, that’s what this Gen-Z audience is looking for.” They helped shape the initial phase of our brand. They chose everything from our brand name to our logo. [They reviewed] our initial colors and designs.

From this small group, we then built an ambassador program. We currently have over 250 Ambassadors across the country between the ages of 13 and 28. We are now going further with the ambassador program, where we have launched a more advanced level of ambassadors whom we meet regularly. We have meetings to discuss design and marketing. We think it’s our secret sauce; having these ambassadors is what gives us our edge. It’s what keeps us in touch with our community. It is an important part of our business that we plan to continue to evolve and expand as we grow.

Sales channels and retail partner Opportunities

FunkTalebian: “We have a few small partnerships with local retailers in both the New York and Boston area. Martha’s Vineyard and the Hamptons are some of the successful summer towns. [Selling in physical retail stores] is not a high priority for us, but we realize that it is important that customers have the opportunity to touch and feel our products. We also did a number of trunk shows and pop-ups, all of which were successful.

Longer term, an omnichannel approach is obviously important for every retailer, but especially for our brand, because Gen Z loves to shop. They like to shop in person, so experiential retail and in-person retail will continue to be important as retail evolves. We could have our own stores one day and they could be an effective way for us to expand across the country. »

Why the brand is self-financing

Thebault: “Before we got started, we spoke with a number of people ranging from different venture capitalists to angel investors. It was a tough time because when we needed money the world started to freeze [because of the Covid-19 pandemic]. We started thinking about how we could fund this ourselves. We were so eager to move on and take it to the next level, so we started working on it ourselves. We invested a lot of money in the products and the website, which we felt was important. You can’t market something that doesn’t have a great product behind it. And our website is our store. This is the experience people get when they come to our brand for the first time, so it was at the cost of a few marketing dollars. We had to be scrappy and work hard on marketing ourselves and through our community of ambassadors. Now we’re toying with the idea of ​​raising angel funds or venture capital funds to invest in marketing, now that we know what works. But so far we are self-funded.

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Five Guys launches Americana-themed clothing range in the UK

UK fans of iconic American burger chain Five Guys can now get their hands on branded goods.

The product line reflects Americana’s classic aesthetic, with varsity jackets, sweatshirts, red-checked white socks, and hoodies available for purchase.

Five Guys launched the new online merchandise on Monday, July 4, Independence Day in the United States.

The collection ranges from black and white embroidered varsity jackets and branded sweatshirts to Five Guys milkshake t-shirts and bespoke beanies and baseball caps.

According to Five Guys, the varsity jacket pays homage to Arlington, Virginia, where the brand was founded in 1986.

Prices start from £10 for the socks to £75 for the varsity jacket. T-shirts are £20 each, while sweatshirts are £35 and hoodies are £45.

(Five guys)

Each piece of merchandise also features the block graphics of the iconic Five Guys logo.

(Five guys)

The collection comes as varsity jackets and other American collegiate styles have become a staple for fashion watchers.

One of the most high-profile designers to include varsity jackets was the late Virgil Abloh, whose final Fall/Winter 2022 show for Off-White took place posthumously at Paris Fashion Week in March.

(Five guys)

The designer, who died on November 28, 2021, featured a red and cream varsity jacket in his runway, along with a blue version.

Louis Vuitton’s Fall/Winter 2022 menswear collection also featured a purple and white varsity jacket with the letters LV embossed on it.

Rihanna and A$AP Rocky reportedly have a son

(Getty Images)

The jacket was later worn by A$AP Rocky in February as he posed with Rihanna and her then-growing baby bump at a Fenty Beauty event.

Rocky is a longtime fan of the varsity jacket and regularly dons vintage and new designer pieces.

Model Bella Hadid was also spotted wearing a navy varsity jacket while out and about New York recently, as was Danish fashion designer Emili Sindlev, who wore a navy and mustard yellow version at Copenhagen Fashion Week.

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Seychelles brand owner Kankan takes fashion break, new ventures on the way

Dupouy said “creating brands is something I love the most, so I’m sure one day I’ll do something new.” (Karine Dupouy)

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The owner of Kanka brand In the Seychelles, Karine Dupouy takes a break from fashion design and focuses on photography and videography.

Dupouy said the change was needed after his business was heavily impacted by the COVID-19 pandemic.

SNA caught up with the 35-year-old to find out more about her new ventures.

SNA: Most people know you as the owner of the ‘Kankan’ shop and now you are working on other art forms. What does this mean for your brand, “Kankan”?

KD: I moved away from Kankan for two to three 3 years when we were heavily affected by COVID-19. It wasn’t intentional, it just happened. I think in the end everything happens for a reason.

I decided it was time to move on to something different a long time ago as I had been in the fashion business for a while and my passion for it had started to fade. That doesn’t mean I’ll never do it again – I’m just taking a break. Making brands is something I love the most, so I’m sure one day I’ll do something new.

SNA: How was the interest in photography and video production born?

KD: I have always been interested in photography and videography. Being in the fashion industry, I was regularly exposed to it. All my friends were in this field, so I learned a lot from them.

Once a collection was ready, I looked forward to the photo shoots so much. Seeing your creations in photos is when you can finally see their beauty. During my travels around the world, my camera is the most precious object that I take with me. I managed to find beauty everywhere with my camera. Capturing moments and places that may not have been the most beautiful, but I made them appealing to me.

Dupouy was away from Kankan for two to three years when Seychelles was heavily affected by COVID-19. (Joe Laurence, Seychelles News Agency) Photo License: CC-BY

SNA: Why make such a change and how did you find the transition from one art form to another?

KD: During COVID, I’ve spent a lot of time watching videography tutorials and trying to teach myself how to run interviews and little stuff like that.

COVID has done a lot of damage, but it has also made many people realize that they have other talents, which they now do as their main activity.

SNA: How does your knowledge of the fashion designer profession help you?

KD: It helps me a lot in my career now. Especially when I’m doing fashion photo shoots, designing jewelry for other people or even designing uniforms, all my knowledge from my fashion years helps me in everything I do now. For every project I do, I do a mood board, which I would do for every collection I created, for example.

SNA: What other companies are you involved in?

KD: Uniform design concepts have kept me busy for the past two years, as well as brand design for corporations. I also do content for social media, where I use a lot of my photography and design skills.

I’m now a bit more interested in graphics, which is quite interesting.

Food photography is also something relatively new, as is product photography.

Dupouy said she managed to find beauty everywhere with her camera. (Karine Dupouy) Photo license: All rights reserved

SNA: You are involved in several companies, how do you maintain your work-life balance, especially now that you are a mom?

KD: I am lucky to have help during the day, but I try to work as much as possible at night for the editing, on my computer, so as not to miss the development of my baby. They are growing so fast that I want to spend as much time as possible with her. It’s not easy, but I plan my days accordingly so she can be with me as much as possible.

SNA: What are your plans for the future and what advice do you have for anyone looking to succeed in one of these areas?

KD: I want to improve in the skills I have. I would like to create another brand one day, maybe for children, who knows. I also want to go deeper into product photography and branding concepts, which I enjoy the most. I want to help people grow their brands with my visual concepts.

My advice would always be to keep learning. Even if you didn’t have the opportunity to go to college, YouTube is the best platform to learn anything you want for free. So if you want to achieve something, be determined to do it.

I used to step back when others were doing better than me, but it occurred to me that I shouldn’t give up. Instead, I have to create my style and be happy and proud of my work. So don’t let others put you down. If you want to do it, you will get there.

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The Oula Company turns Ankara wax fabric into contemporary fashion – WWD

Erika Dalya Massaquoi went from curating and teaching fashion, as a former associate dean of FIT New York’s School of Art and Design, to living it as the founder of The Oula Company .

Using her appreciation of Ankara’s waxed fabric history and drawing inspiration from the Black Is Beautiful movement of the 60s and 70s, she builds a contemporary brand based on high-quality cotton, easy-to-wear tops and shorts and midday. dresses in joyful, graphic and Mod-dish prints.

Last week, she completed a series of personal appearances at Nordstrom stores, which saw her travel to New York, Houston and Los Angeles to host lunches with friends, influencers and staff, in order to inform them about his line, which is next to Farm Rio, Staud and others. Prices are $225 to $375.

For events, she designed tablecloths and napkins, as well as gifted earrings, showing where she wants to take her growing lifestyle brand, founded in 2015 and named after her great-grandmother. great-grandmother Lula.

“I discovered African wax fabric through the dashiki, which when I was young you could buy at Sears and Bloomingdale’s,” she said, remembering her mother wearing them in the 70s. was to see Cecily Tyson and Aretha Franklin in their beautiful caftans with their hair up, and to see those pages in Ebony magazine.”

Dutch by birth, what is now a symbol of African fashion was first produced in the 1800s in factories in Helmond, the Netherlands, with the aim of industrializing Indonesian batiks for sale in Asian markets, details Massaquoi in his explanation of the company. Although it was not successful in Asia, the Dutch found a strong market for the fabric in Ghana, and it spread along the West African coast, turning into its own creation with patterns and African colors. African women wore and traded the fabrics, giving them their own meaning and names, beyond colonial heritage.

“My family, they didn’t wear Ankara every day like I wanted; [they wore it] just for special events, birthday parties and weddings,” said Massaquoi, who grew up in Miami. “I wanted to create a brand where I could wear it every day and share the electricity, vibrancy and joy with everyone.”

The collection also includes pieces to match.

“There are a lot of lines celebrating our cultural heritage through textiles, but I wanted to do it in a way that was simple and reserved and not too busy. I sent a dress to Constance White, and I wore this at the bodega in Brooklyn,” the designer said.

The Oula company

As a New Yorker for 20 years, Massaquoi curated art and culture exhibits at the Whitney Museum of Art, the Studio Museum in Harlem, and taught at FIT, earning her a doctorate. in the cinema in the fashion debate.

She moved to Seattle in 2008, continuing to curate the Seattle Art Museum, Frye Museum and many others. Then, during the pandemic, she and her family moved to Denver, where she began to get noticed for her printed face masks.

Nordstrom came calling. In February 2021, it started selling in two stores, then expanded to five and then 10 stores. In one year, Oula has more than doubled its volume of seasonal orders.

“When I started, I used the money I had from curating and created a collection every summer. And it was fun…I worked at my own pace. But now I regularly deliver a collection every season, and our commercial activity has legitimately begun.

The Oula Company Spinning Ankara Wax

The Oula company

She sources her fabrics from ethical partners in India, honoring her history in Afro-European-Asian cultural exchange, and manufactures the collection in Los Angeles.

Pieces are lightweight yet substantial and won’t wrinkle.

“There’s a point where you have to kind of educate the customer because the fabric is so thick and people are used to wearing polyester and other lighter fabrics. It’s just a different experience for people “, she said. “But once you get the dress from a customer, it’s sold.”

In May, Massaquoi was invited to join McKinsey and Company’s Accelerator Program for Black Founders.

“I’m organizing all my collections so I can photograph them properly…and then I’ll start fundraising for Series A. Our next collection will be a resort, and they want to increase the number for that,” he said. she declared. “I am so grateful for the collaboration with Nordstrom where they pushed me to evolve, but without me sacrificing the quality of the product in any way.”

Maisonette has reached out to collaborate on mommy-and-me pieces, and she’s working with her Los Angeles factory on jersey printing, bringing her aesthetic to sportier pieces. Massaquoi also wants to bring more storytelling to his brand, through social media and videos, and dreams of one day writing a book about how Ankara has moved from African diaspora into popular culture over the decades.

But then she aims to get more big accounts with the help of a few contacts and mentors from the fashion world, including designers Jeffrey Banks and Mimi Plange.

“I imagine each collection as an artistic installation. And the goal is for the prints to collide,” she said, noting that part of the fun of going to the stores was seeing how people style the pieces. “In Houston, it was a young mother who wore the dress with her cute little Valentino sneakers, and then there were older Ladies Who Lunch who bought the longer dresses. In New York, the mother bought the caftan and the preteen girl bought the minidress.It really crosses age groups and ethnicities.

“I’m really glad I didn’t waste any time in the beginning trying to figure out who my client was,” she continued. “As people are more and more exposed to it and falling in love with it, intuitively I kind of know what to do.”

The Oula Company Spinning Ankara Wax

The Oula company
Courtesy/Victoria Kovios Mosely

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Sankuanz’s spring 2023 men’s collection returns to the brand’s roots – WWD

This collection was called “Chapter Two: Kangrinboqê 2023,” after the sacred peak of Mount Kailash in Tibet. Kangrinboqê was also the name of Shangguan Zhe’s first collection for Sankuanz, in 2013, which contained many features of traditional Tibetan clothing.

“We want to take a fresh look at what we were doing before and reinterpret those elements of how the brand is now,” Zhe said.

So he banked on the outfit’s elegant long, loose and draped silhouettes to craft garments that remain decidedly modern – rooted in street culture and today’s high fashion.

One look included a wide-collared cerulean blue suit jacket and skirt, with fabric gathered around the waist and hanging down either side. In another, there was a wrap-around navy blue short-sleeved shirt with matching wide-leg pants decorated with sketches of bones.

The first chapter was Fall 2022, which also had a life and death theme. Other carryovers included hand laundered, jersey and denim fabrics.

For about seven years, Sankuanz has been creating fashion through a Western lens.

“Now, maybe we’re trying to step back and take an inside look at our own roots and put them back at the heart of the brand,” Zhe said. The striking fashion now comes from there.

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90s home and fashion are back – in time for a 70s economy

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The 1990s marked a turning point in consumer culture. But with the world in the throes of runaway inflation and Britain enduring a summer of discontent, it feels like we’re living in a 1970s economy.

90s nostalgia has been building for quite some time. Bold logos, which disappeared after the financial crisis, have made a comeback. Burberry Group Plc has even revived its trademark black, white, beige and red plaid, a rehabilitation of the plaid worn by Oasis’ Liam Gallagher in the 1995 music video for “Wonderwall.” Y2K, inspired by outfits from the mid-90s to the early 2000s, is now a fashion category in its own right.

But lately, the clamor for all things 90s, especially the early years, has intensified.

In fashion, the smiley face, a potent symbol of late 80s and early 90s British rave culture, has recently been affixed to everything from socks to designer handbags to clothing. furnishing. The Clarks Wallabee boot, a favorite among ravers and the Manchester band scene, was the sixth most fashionable men’s item in the first quarter of this year, according to the Lyst Index. Bucket hats, which have received a luxurious makeover, topped previous Lyst indexes, which measure searches on the fashion platform and other sites, as well as social media engagement .

And just this week, Beyonce released her single “Break My Soul,” featuring the bouncy beats and piano riffs that are characteristic of house music. Some of the tracks from Drake’s new album “Honestly, Nevermind” are also reminiscent of dance tunes from the era.

It is perhaps the fear of recession that drives today’s obsession with all things the early 1990s. The period was characterized by a dismal economy and skyrocketing unemployment. large scale, although Beyonce’s track is more an ode to the Great Resignation than a wake-up call about layoffs. Caution about the global economy is certainly growing. The latest forecast from the New York Federal Reserve puts the chance of a recession, or “hard landing,” at 80%.

And yet this anxiety comes against a backdrop of joy at being able to socialize again. Maybe that’s one of the reasons why the euphoria of the early 90s dance scene resonates.

While the harbingers of recession are flashing, the immediate problem is inflation, at its highest level in 40 years on both sides of the Atlantic. As Mohamed A. El-Erian has pointed out, the current situation mirrors the 1970s, with its winter of discontent, stagflation, real wage resistance and strikes. The similarities don’t end there: The S&P 500 index is on course for its worst first half since 1970, while the prospect of gas rationing in Europe this winter resembles power outages in the previous era.

There are also signs that the decade is making its way into consumer culture.

Gucci’s creative director, Alessandro Michele, has long incorporated 1970s design codes, such as wider trousers and lapels, as well as bold prints. But there are signs that more bohemian and sleazy aesthetics are gaining traction.

Just look at the outfits worn recently by Harry Styles, many of them from the brand owned by Kering SA. This week, Gucci unveiled a collection with styles with resolutely 70s accents.

Other relics from the era have popped up, including wide leg jeans, crochet and patchwork. Online searches for rattan bedroom furniture at UK department store John Lewis are double what they were a year ago. There are even crossover hits from the 1970s and 1990s – platform shoes (high on the Lyst Index) and clogs can be found everywhere from Versace and Hermes International to Christian Dior’s collaboration with Birkenstock.

Meanwhile, world-renowned music group Abba are making a comeback with their Voyage 2022 tour. They’ll be playing as digital avatars, giving the 1970s a very 21st-century feel.

Consumer-facing businesses expect the economic outlook to deteriorate this fall as energy costs weigh heavily and pandemic-related savings are depleted by a summer of travel. It’ll be worth watching if any other ’70s trends pop up in stores, restaurants, and streaming services. Flares and fondue, anyone?

Perhaps consumers’ reluctance to embrace the period as much as the 90s and early 2000s is because the 70s was simply the decade that style forgot about. Even today, fashion looks inspired by the era are difficult to achieve. Moreover, for Gen Z, the 90s represent an almost mythical happy place, before the perils of social media. That might explain why they want to go back to it rather than the 70s. Price hikes and blackouts are a lot less fun.

Wearing multiple sweaters to stay warm this winter and having to buy Lidl’s cheapest toilet paper will be bad enough. The prospect of doing so in a shiny bell-bottomed jumpsuit is even more horrifying.

More from Bloomberg Opinion:

• X-rated recession risks cannot be hidden: John Authers

• US economy heading for hard landing: Bill Dudley

• Italian families are not rich enough to escape a crisis: Rachel Sanderson

This column does not necessarily reflect the opinion of the Editorial Board or of Bloomberg LP and its owners.

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

More stories like this are available at

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Outerwear brands Ten C and Blauer USA present Spring 2023 in Milan – WWD

Outerwear specialists Blauer USA and Ten C have moved to Milan from their usual Pitti Uomo stand out of business necessity.

A different environment called for different strategies, explained Enzo Fusco, the owner of the FGF Industry company that controls the two brands. Sales have exploded over the past two years despite the pandemic, but some adjustments were needed, including pushing back the sales campaign.

“We had already reached 70-80% of our seasonal budget before the start of Pitti Uomo, so it was less meaningful for us to be there this season,” he explained during the Ten C presentation.

The premium brand under the corporate umbrella continued its exploration of technical developments, combining new fabrics with the original, signature garment-dyed Japanese jersey, including crinkle ripstop nylon, cotton and wool blends. three-layer waterproof nylon and a silver laminated nylon textile, which is lightweight and features a silver membrane that adds sparkle to garments.

Ten C Men Spring 2023
Courtesy of Ten C

They’ve been tailored for a range of workwear and military-inspired offerings in signature Ten C style, from jackets and anoraks to parkas in plaster-inspired greyish or dark burgundy hues. As part of the Spring 2023 presentation, Ten C also teased the Fall season, including a crinkle nylon sleeveless anorak with laser-cut OJJ detailing and a Tactel nylon down vest.

At Blauer, the spring collection was more colorful, but also driven by strong research and development in textiles. A new lightweight down jacket aimed at cool spring days and available in different shades, from lime green to fiery red and a colorful camouflage pattern, has been padded with Sorona, an eco-friendly, partially plant-based polymer.

“So far so good, the spring sales campaign for our brands has worked well, we are already above 2021 levels,” Fusco said, adding that one cause for concern is the economic stagnation that some analysts predict the fall.

Blauer USA Men Spring 2023

Blauer USA Men Spring 2023
Courtesy of Blauer USA

Blauer USA also showcased its latest B.Tactical capsule inspired by US police and military uniforms, such as MA1 bombers, anoraks and overshirts. Fusco’s dream of bringing Blauer USA back to the United States, a brand with American roots he acquired in 2017, is still being refined. “You have to have a strong partner there to be successful,” he said.

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Jovial Jeff Goldblum steals Prada’s Spring/Summer 2023 show | Fashion

Prada isn’t a brand short on stars or celebrity ambassadors, but few have embraced the role as enthusiastically as its favorite runway star: Jeff Goldblum.

The Hollywood actor and notorious gentleman nearly stole the show at the menswear brand’s Spring/Summer 2023 show on Sunday afternoon in Milan. Guest rather than model this time around, he held his own impromptu press conference from his front row seat and said, “I love wearing these clothes. These are my favorite clothes!”

He is not alone. Brand as copied as one would like, under the creative direction of Miuccia Prada and Raf Simons, the company recorded a 41% increase in its total net sales at the end of 2021 compared to 2020. While the pandemic would have of course skewed the normal accounting, when it came to going out of the house, there is no doubt that Prada was a popular port of call.

A celebration of domesticity: the Prada fashion show. Photography: Pixelformula/SIPA/Rex/Shutterstock

On the clothing side, Prada continues to set the temperature and trends for the coming season. For next summer, Goldblum and the rest of the front-row celebs — including Rami Malek, Ncuti Gatwa, Jake Gyllenhaal and Song Kang — watched the duo tap into their modus operandi of giving familiar garments a complexity that justifies the hype and the price.

Skinny double-breasted black suits were worn with exaggerated cowboy boots; the everyday dust coat arrived in pink, orange and red gingham; cozy sweaters and cardigans came with neon stripes and shrunken nostalgic appeal; denim jackets had shaved collars; and tabard-style plaid shirts and overalls were on hand to give traditional wardrobe staples a Prada twist. It was a collection that celebrated the elegant domesticity that is often overlooked or overdone in fashion, but what Prada knows people ultimately want.

Model range
‘Classicism with spontaneity’: the models wear costumes. Photography: Luca Bruno/AP

“The collection is about simplicity as a concept, as a choice,” Prada told reporters ahead of the show, adding that simplicity was also a trend. “It was about clothes that people could really wear, but with impact…As long as it’s the base, it’s really a conceptual choice – a coat, jeans, a suit. They look simple, but are the result of a process.” Simons agreed, adding that individuality comes from the way it is worn.

“The clothes are classic, but their mix contradicts each other, which makes them exciting and new,” he said, pointing out a deliberate weirdness. “A combination of rawness and sophistication in these garments is also important. The contrast of classicism and spontaneity gives it a sensitivity, an emotion.

With neither Prada nor Simons available for comment after the show, it fell to Goldblum to have the final say. “What else [designers do] is fiercely intelligent and unique with great integrity,” he enthused. “Clothes with the best type of character.”

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Paul McCartney at 80: A fun fashion life

Characteristic · fashion

Paul McCartney at 80: A fun fashion life

Renowned musician and former Beatle, Paul McCartney has always had a playful sense of style. To celebrate his birthday on Saturday, we look back on his best fashion moments.

While the former Beatle may be known for his immeasurable contribution to music, Paul McCartney also has a well-documented penchant for fashion. Thanks in large part to the late Linda McCartney, American photographer and first wife of the musician, the sometimes wacky and always whimsical outfits worn by McCartney have been immortalized forever – from his classic 1970s long cuffed shirts to his loud knit sweaters .

The Liverpudlian star’s life and times can also be traced through her clothing choices. Starting with the sharp suits of the 60s during Beatlemania and continuing his solo career – where ensembles became more colorful, daring and individual; like McCartney’s first look for the 1973 James Bond film “Live and Let Die,” which included a velvet-trimmed tuxedo jacket, bare chest, and bow-tie necklace.

Everywhere was a runway for McCartney – including the airport runway, where he was often photographed boarding and exiting jets wearing aviator sunglasses with purple lenses or decorative Western shirts with a child perched on his hip. As captured by Linda, the musician has eschewed tailoring when off stage and instead opted for a more laid-back, country-inspired wardrobe filled with fisherman’s knitwear, wellington boots and ruffled jackets when performing. he is with family.

Her fun, down-to-earth fashion sense was eventually passed on to her daughter, Stella McCartney, the revered British designer known for her collections that prioritize sustainability. “They were both my fashion icons,” she said of her parents in an interview with Britain’s The Times newspaper last year. “They never compromised, never tried to look cool for someone else.”

As McCartney turns 80, here are some of her most striking looks over the years.

McCartney wears a scarf with a striped blazer and purple pants at a night out for Sgt. Pepper’s Lonely Hearts Club Band, May 19, 1967, London. Credit: Jeff Hochberg/Getty Images

The singer on the Cornwall set for the Beatles documentary "Magical Mystery Tour" in 1967. Although the original designer of this Fair Isle sweater vest is unknown, it has since been replicated by fans all over the internet.

The singer on set in Cornwall for the Beatles documentary ‘Magical Mystery Tour’ in 1967. Although the original creator of this Fair Isle sweater vest is unknown, it has since been replicated by fans all over the internet. Credit: David Redfern/Getty Images

There's an effortlessly cool and laid-back edge to the singer's look, as seen in this photo with McCartney's girlfriend Jane Asher and her Old English Sheepdog in Glasgow, Scotland, in December 1967.

There’s an effortlessly cool and laid-back edge to the singer’s look, as seen in this photo with McCartney’s girlfriend Jane Asher and her Old English Sheepdog in Glasgow, Scotland, in December 1967. Credit: Daily Express/File Photos/Getty Images

In 1968, McCartney revisited the classic with a transparent polka dot shirt.

In 1968, McCartney revisited the classic with a transparent polka dot shirt. Credit: Watford/Mirrorpix/Getty Images

Traveling couldn't stop a good outfit.  Here in 1971 at Gatwick Airport near London, McCartney dons a highly decorated western shirt with his wife Linda and two children Mary (left) and Heather (right).

Traveling couldn’t stop a good outfit. Here in 1971 at Gatwick Airport near London, McCartney dons a highly decorated western shirt with his wife Linda and two children Mary (left) and Heather (right). Credit: Central Press/Getty Images

After the Beatles, in 1971 on their family farm in Scotland, McCartney embraced a more streamlined, country-inspired wardrobe.

After the Beatles, in 1971 on their family farm in Scotland, McCartney embraced a more streamlined, country-inspired wardrobe. Credit: Evening Standard/Getty Images

The former Beatle donned another vibrant knit for his 1972 TV appearance. While performing his theme for the new Bond film "Live and Let Die," McCartney paired a pearl necklace with a funky sweater vest.

The former Beatle donned another vibrant knit for his 1972 television appearance. While performing his theme song for the new Bond movie ‘Live and Let Die,’ McCartney paired a pearl necklace with a funky sweater vest . Credit: Archive Bettmann/Getty Images

Taken alongside his wife Linda in 1972, McCartney dresses more and more crazy after creating a new pop group called Wings.

Taken alongside his wife Linda in 1972, McCartney dresses more and more crazy after creating a new pop group called Wings. Credit: Evening Standard/Getty Images

Clashes of patterns, t-shirts worn over shirts, and a laissez-faire style approach produced some of McCartney's most interesting looks, like this one during a visit to the studio in 1973.

Clashes of patterns, t-shirts worn over shirts, and a laissez-faire style approach produced some of McCartney’s most interesting looks, like this one during a visit to the studio in 1973. Credit: Michael Putland/Hulton Archives/Getty Images

McCartney had a vibrant sweater <a class=collection, including this blue, white and red number that featured an embroidered ski sweater on the front, taken in 1973.”/>

McCartney had a vibrant sweater collection, including this blue, white and red number that featured an embroidered ski sweater on the front, taken in 1973. Credit: Michael Putland/Getty Images

A red carpet look to remember: At the 1973 premiere "Live and Let Die," for which the McCartney band Wings provided the title track, the singer donned a suit jacket — no shirt — and wore a necklace-turned-bowtie instead of the real thing.

A red carpet look to remember: At the 1973 premiere of ‘Live And Let Die’, for which McCartney’s band Wings provided the title track, the singer donned a suit jacket – no shirt – and wore a necklace transformed into a knot. tie instead of the real thing. Credit: Archives Hulton/Getty Images

Graphic knits and striking shirts were a mainstay of the former Beatle, pictured here with British rock band Wings at Abbey Road Studios in 1974. Left to right: keyboardist Linda McCartney, vocalist and bassist Paul McCartney, the drummer Geoff Britton, guitarist Denny Laine and guitarist Jimmy McCulloch.

Graphic knits and striking shirts were a mainstay of the former Beatle, pictured here with British rock band Wings at Abbey Road Studios in 1974. Left to right: keyboardist Linda McCartney, vocalist and bassist Paul McCartney, the drummer Geoff Britton, guitarist Denny Laine and guitarist Jimmy McCulloch. Credit: Michael Putland/Hulton Archives/Getty Images

Never missing an opportunity to accessorize, McCartney is pictured wearing a headscarf while filming in 1975.

Never missing an opportunity to accessorize, McCartney is pictured wearing a headscarf while filming in 1975. Credit: Michael Putland/Hulton Archives/Getty Images

A classic biker jacket never goes wrong, as McCartney demonstrated here in 1980 on his farm near Rye, Sussex.

A classic biker jacket never goes wrong, as McCartney demonstrated here in 1980 on his farm near Rye, Sussex. Credit: David Harris/Keystone/Getty Images

Always playful, McCartney wore a Hawaiian shirt and blazer to receive his Ivor Novello award at Grosvenor House in London from Russian-born actor Yul Brynner in 1980.

Always playful, McCartney wore a Hawaiian shirt and blazer to receive his Ivor Novello award at Grosvenor House in London from Russian-born actor Yul Brynner in 1980. Credit: Keystone/Hulton Archives/Getty Images

A young Stella McCartney is carried by her father, who dons a pair of sunglasses at an airport in 1988.

A young Stella McCartney is carried by her father, who dons a pair of sunglasses at an airport in 1988. Credit: Francois Lochon/Gamma-Rapho/Getty Images

Paul McCartney wears a tangerine scarf and purple turtleneck in 1987.

Paul McCartney wears a tangerine scarf and purple turtleneck in 1987. Credit: Rino Petrosino/Mondadori Portfolio/Getty Images

By 1993, the singer had ditched the setbacks of the 70s and moved on with the times.  Here, during a rehearsal for his New World Tour at London's Docklands Arena, McCartney poses in a typical 90s oversized denim jacket and graphic tee.

By 1993, the singer had ditched the setbacks of the 70s and moved on with the times. Here, during a rehearsal for his New World Tour at London’s Docklands Arena, McCartney poses in a typical 90s oversized denim jacket and graphic tee. Credit: Rob Verhorst/Redferns/Getty Images

A good suit jacket is a must, especially when dressed up with a simple t-shirt.  McCartney is photographed in 1993 at the Palais Omnisports de Paris Bercy.

A good suit jacket is a must, especially when dressed up with a simple t-shirt. McCartney is photographed in 1993 at the Palais Omnisports de Paris Bercy. Credit: Bertrand Guay/AFP/Getty Images

Later in his career, as pictured here in 1999 before performing a gig in Liverpool, McCartney still managed to look suave in baggy suits.

Later in his career, as pictured here in 1999 before performing a gig in Liverpool, McCartney still managed to look suave in baggy suits. Credit: Dave Hogan/Getty Images

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How fashion brand Aje epitomizes Australia’s laid-back elegance

Each month we take a look at an exciting and innovative brand taking the fashion world by storm in our regular #TheBrand feature. This time, to officially celebrate summer dress season, we turn to Australian brand Aje, a brand best known for their colorful and voluminous dresses.

“When we met in 2008, there was a clear distinction in Australia about how people dressed for their weekends on the beach and in their urban lifestyle,” co-founder Adrian Norris tells me. tells how he and his business partner Edwina Forest first appeared. with label idea. “We wanted to offer a modern approach and bridge that gap between the beach and the city.”

With such a clear focus on trying to fit into a gap that existed specifically in Australia, designers have long kept their local approach, only trying to capture the global market relatively recently.

“Taking the time to grow the business over a period of 15 years has been a defining endeavor for us,” says Norris. “Consolidating local brand presence with a strong product offering and focusing on business priorities before expanding internationally has contributed to our continued evolution and maturity.”

Courtesy of Aje

The designers perfected the unique aesthetic for which they would become known – structural silhouettes, hand-painted prints and bold colors. “We wanted Aje to feel effortlessly cool, reflecting tough femininity and raw beauty,” Forest said. “15 years later, it has become our design signature.”


Courtesy of Aje

And, although Aje is now a global success story, her brand aesthetic and the collections created today are still very much influenced by her roots, says Forest.

“As a brand that is hugely proud to be Australian, we are constantly looking ‘inside’ of this incredible landscape and life that has formed our unique design code. One of strength, freedom and adventure Australian style is individual, confident and streamlined.


Courtesy of Aje

“Australians have the freedom to approach style with an unconventional lens and a confident attitude,” adds Norris. “Our isolation is our greatest asset – we have a distinct strength and enjoy a relaxed way of life.”

This sense of casual elegance is what makes Aje pieces so appealing. While many styles are chunky and colorful – and wouldn’t look out of place at a wedding – they’re designed to be comfortable and effortless, easy to dress up or down, tossed with flats or paired with heels, and worn everywhere from the beach to the office or for parties.


Courtesy of Aje

Another thing Aje dresses stand for? Joy.

We’ve seen this become more prominent in fashion in recent years, particularly post-lockdown – and our desire to embrace fun, color and happiness in our wardrobes makes investing in a brand like Aje hugely appealing , which the founders experienced firsthand.

“We’ve seen such a positive response from customers returning to stores, full of energy and excited to dress up,” Norris says of the post-pandemic world. “We have always naturally reflected joy and clever playfulness in our designs, hoping to uplift and inspire our customers.”

“They say fashion is a reflection of the times, and never before have we seen that reflected so optimistically in our interactions with the Aje community,” adds Forest.

After the tough few years we’ve all been through, there’s never been a better time to stock your closet with easy-to-wear, colorful, and joy-inducing clothes. Thank goodness then for brands like Aje.


Courtesy of Aje

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Why end-of-season shopping events are a party for customers and brands alike

Fashion and beauty is one of the largest and fastest growing consumer categories in the country, driven by a young population, ambitious lifestyles and easy access to brands for people of all walks of life. socio-economic and from all regions. As the pandemic gradually recedes, the Indian fashion industry is witnessing greater resilience and resurgent growth thanks to renewed consumer fervor. A growing number of aspirational consumers looking for quality, value and selection are shopping online for their fashion and lifestyle needs. In fact, fashion has become the entry point for millions of new online shoppers to explore the e-commerce platform and its variety of offerings.

E-commerce in the country covers a very large and growing number of customers across India and Bharat. With the next hundreds of millions of e-commerce users expected to come from Tier 2 and Tier 3 cities and towns, end-of-season sales become a crucial entry point for customers in these regions. For young Indian customers, whether they come from big cities or small towns, fashion is a means of asserting their lifestyle and enlivening their personality. They are value conscious but always on the lookout for the latest fashion trends. For young Indian customers, whether they come from big cities or small towns, fashion is a means of asserting their lifestyle and enlivening their personality. They are value conscious but always on the lookout for the latest fashion trends. With thousands of sellers and brands connecting to millions of new and existing customers, end-of-season sales are a great way to simultaneously meet customer needs and an opportunity for thousands of sellers to serve a pool of wider customers. As underserved customers increasingly seek unmatched value and expanded offerings after two difficult years, we can expect to see the return of end-of-season sales.

Today, e-commerce bridges the gap between the two ends of the spectrum and not only facilitates access to a wide variety of products and brands for customers, but also the growth of sellers by giving them the opportunity to evolve. at national scale. These events are also the perfect time to showcase new, lesser-known indigenous fashion brands and sellers on e-commerce platforms, when consumer interest is at its peak. Statistics show that e-commerce is now an essential tool for the fashion industry, and over the years sellers have seen a significant increase in their customer base and revenue.

Technology for scale, inclusion and a personalized experience:

E-commerce has changed the way customers buy, and technology has played a vital role in transforming consumers’ online shopping experiences. Of from conceptualization to curating the selection, from the vast catalog of designs and trends to delivery to the most remote corners of the country, technology plays a key role in improving the customer experience.

Through an in-depth understanding of current and evolving fashion trends as well as consumer preferences, e-commerce has been able to deliver a personalized experience to customers, especially in the diverse cultural setting of our dynamic country. Whether it’s during the holidays or the wedding season, whether customers prefer traditional yet fashionable products or simply functional everyday fashion solutions, e-commerce has been an answer to it all. As fashion trends vary widely across regions, cultures, and seasons, personalization becomes essential to deliver a high-level customer experience.

At the service of a versatile demography

E-commerce plays a key role in bringing fashion and lifestyle products to a different set of customers, across geographies and age groups. Today a Kanjivaram sari can be seen and brought to Jammu and likewise a pashmina shawl can find customers as far as Kochi. Likewise, a customer does not have to wait for the end of the global fashion season to get their hands on the latest fashion collection, the product selection of sellers and brands is made easily accessible via e-commerce. End-of-season sales events give brands and sellers the opportunity to offer a wide selection and personalized experience that meets customer demand. With more and more customers joining online shopping, especially as the demand from Tier II and Tier III cities increases for clothes, shoes, accessories, handbags, jewelry, etc. , there is a huge opportunity to create value for customers.

As customers across the country increasingly expect the opportunity to experiment with their style and sellers look to boost their online presence, events such as end-of-season sales become happy triggers. for value seekers.



The opinions expressed above are those of the author.


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US Brands appoints Sourav Ghosh to board

Surav Ghosh. Photo: aka Brands

aka Brands, an American accelerator of direct-to-consumer (DTC) fashion brands for the next generation, has appointed Sourav Ghosh to its board of directors effective immediately. Each brand in the aka portfolio is customer-led, curates quality products, creates authentic and inspiring social content, and targets a distinct Gen Z and Millennial audience.

Ghosh has served as Chief Financial Officer of Host Hotels & Resorts since 2020 and has worked there since 2009. He currently leads Host’s finance function, including accounting, tax, treasury, investor relations and information technology, as well as business analysis. During his time at Host, Ghosh helped the company improve revenue and profitability metrics, and he was instrumental in achieving key financial milestones, said in a press release.

Prior to his role as CFO, Ghosh served as Executive Vice President of Strategy and Analytics at Host and held various leadership roles in corporate finance, strategy, business intelligence and business analysis. Previously, Ghosh held positions at Starwood Hotels & Resorts Worldwide, including Senior Director of Real Estate Investments and Director of Acquisitions and Development, where he was responsible for sourcing, structuring and negotiating acquisitions and development agreements.

aka Brands, an American accelerator of direct-to-consumer (DTC) fashion brands for the next generation, has appointed Sourav Ghosh to its board of directors effective immediately. Each brand in the aka portfolio is customer-led, curates quality products, creates authentic and inspiring social content, and targets a distinct Gen Z and Millennial audience.

Ghosh is currently a board member of the US Travel Association and sits on the advisory board of Widener University’s School of Business. He is also a member of the Worldwide Committee of the Uniform System of Accounting for the Accommodation Industry. Ghosh received his MBA from the University of Maryland Global Campus and graduated from Widener University with a Bachelor of Science in Hospitality Management.

“Sourav is a seasoned financial executive and has over two decades of leadership experience in the accommodation real estate industry. He has expertise in finance, accounting, capital markets, analysis and corporate governance, and his experience will be invaluable to our organization as we build our brand portfolio. We are delighted to welcome Sourav to our Board of Directors,” Jill Ramsey, CEO of akasaid in a statement.

“I am excited to join the aka Brands Board of Directors to help strengthen and grow the company’s brand portfolio. I look forward to sharing my expertise as aka continues to implement its branding initiatives. strategic growth, building on its success as a next-generation retail platform,” phantom said.

Fibre2Fashion Information Desk (GK)

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Brand-led live commerce takes center stage at Myntra EORS, effectively engaging fashion-forward shoppers

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Brand-led live commerce takes center stage at Myntra EORS, effectively engaging fashion-forward shoppers

Posted on June 7, 2022

30+ top brands ready to participate in 750+ brand-led live sessions

EORS buyers were able to buy products at EORS prices 10 days before the event via M Live

Myntra has witnessed a 5x increase in traffic and a 20x increase in demand via M-Live since its inception

bangalore : In a first, Myntra is activating large-scale live shopping experiences by big-name brands, ahead of the platform’s bi-annual fashion festival, EORS, to be held June 11-16. As the platform’s social commerce propositions continue to seamlessly engage social media enthusiasts, in particular, the Gen Z cohort, over 30 top international and domestic brands such as Estee Lauder India, Puma and Mango, will broadcast approximately 750 brand-led live shopping experiences through the country’s largest fashion festival.

Myntra’s social commerce verticals have revolutionized traditional marketing for brands, acting as a catalyst to reshape and strengthen consumer engagement, making it more appealing and relevant to fashion-conscious shoppers. For the first time ever, M-Live audiences will be able to purchase products at EORS prices, which began 10 days prior to the event. Gen Z’s particular affinity for social media means that promotions driven by social commerce will directly influence the choice of this group of consumers. Brands leveraging live commerce during EORS will aim to generate entertaining and informative content using Myntra’s army of forward-thinking Gen Z creators, the Style Squad, delivering a healthy dose of engagement, while informing users of attractive offers, strategically boosting conversions and visibility.

Having already recorded over 10,000 exemplary live videos in around 40-50 live sessions every day, Myntra has seen a 5x increase in traffic and a 20x increase in demand from its proprietary social commerce platforms. , Myntra Studio and M-Live, since its inception. Sought-after international and domestic brands like USPA, HRX and L’Oreal will be among the top names to engage in brand-led lives covering up to 75% of the 1000 total lives expected during the Myntra Fashion Carnival thanks to its social commerce proposals and social media channels.

The platform has also seen a two-fold increase in the average time shoppers have spent on it since January, helping the 10 billion social impressions recorded in a year through the platform’s social commerce propositions.

Besides sharing style tips, building communities and earning social currencies, the thousands of influencers on M-Studio and M-Live can directly influence peaks in demand, providing them with a predictable and sustainable revenue stream. . For the brand-led live sessions, more than 2,500 creators were selected based on their visibility, performance and category fit, with celebrity influencers like Akash Choudhary, Pradhuman, Vipul Juneja, Asmita Kaushik, Samidha Singh and Aswathi Balakrishnan. The primary role of influencers will be to highlight key product attributes, guide consumers to choose the right products, recommend looks on offers, and answer questions regarding styling tips and hacks.

Commenting on the brand-led live shopping experience around EORS, Arun Devanathan, Senior Director, Social Commerce, Myntra, said, “This EORS, more than 30 key brands have chosen to harness the benefits of this powerful demand generation and recall creation tool. We have managed to create a cutting-edge product that combines the best of e-commerce and social media that nurtures an ecosystem of popular influencers who can complete live shopping sessions on M-Live. This is the start of the next phase of growth for our platform and an important emerging trend for e-commerce in India. Brand-led live shopping experiences are a powerful tool for communicating a brand’s proposition to its consumers while generating demand for new brands that combine brand marketing with direct lead generation. We are seeing massive interest from brands keen to participate and grow with this proposition. »

The current edition of EORS has seen the uber-cool and dynamic Ayushman Khurrana appear in one of the brand’s lead lives, taking the reins of the most in-demand lifestyle brand, Daniel Wellington. Initially, the highly successful event also saw live shopping enabled on Instagram for social commerce, apart from Myntra’s M-Live. This unique collaboration resulted in around 25,000 customers engaging with the brand during the sessions.

The 15th edition of EORS witnessed one of the first-ever brand-led live shopping initiatives, with fashion and fitness icon Hrithik Roshan at the forefront, amplifying visibility around his brand, HRX. The session saw the participation of over 100,000 users, with approximately 6.5,000 comments recorded in just 30 minutes. The activity was a remarkable success, generating excitement among shoppers and allowing the brand to strategically create demand in real time.

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Sydney-based brand reinvents vintage towels through fashion design



“The word ‘fashion’ implies something that comes and goes, and there’s something inherently flawed about it.”

Although towels can be beautiful and carefully crafted, they are often not a textile that strong feelings. Towels are given as gifts to distant family members, placed on dog-trampled car seats, or neatly stored in the bottom of linen closets to slowly collect dust (except for those hooded towels that give you animal ears, now they are thrilling).

With the intention of giving her good friend Dani a heartfelt gift, Sydney designer Whim Wilson decided to save these towels from the back of the closet. After a trip to her local operating store, Whim returned with a pile of used towels and a wave of design inspiration.

For more fashion news, shoots, articles and reports, visit our Fashion section.

Dani’s giveaway was so successful that Whim’s recycled towel project became her own fashion brand. Towelie is where unwanted towels are reinvented, in the form of colorful bucket hats, soft cardigans and contrasting co-ords.

Tell us about you. What is your background in fashion?

I’m Whim, the founder of Towelie. My first word was “shoe” according to my parents. I was totally obsessed with shoes as a kid. I always thought of fashion design as a path I could take, but ended up studying architecture and later went into fine art.

My 10th grade textile project was a corset with upside-down teacups attached to the bra cups. I think it will always be one of my favorite creations.

How did the label start? Tell us about the process and the challenges.

In 2019, I was living in a really creative and inspiring house with two friends from art school, Eliza and Dani. It was Dani’s birthday and I wanted to make her something unique, quirky and just a pure embodiment of my affection for her.

I saved up a few towels at Vinnies in Newtown and started sewing. In the end, I ended up with a jumper that had a v-neck, big long ceremonial sleeves and ‘Dani’ embroidered on the front. It snowballed from there, but I never expected that three years later I would have this business.

It’s a challenge to work with vintage napkins because each piece is unique. It can be difficult to find a rhythm when manufacturing and it slows down the sales process. But those are also the things that make Towelie so special.

What were you trying to achieve from the project at the time? How has that evolved and what are you trying to communicate through the brand now?

At first, my towels were fun gestures of love that you could also wear to the beach. The pieces I made were bright, lively and unashamedly awkward. More recently, I realized that I could take Towelie in any direction I wanted… I started letting myself be inspired and experimenting more.

Someone told me at the beginning that “wearing a Towelie makes you feel loved. It’s like someone is hugging you”. Although I think Towelie has evolved, that feeling is something that I want to search, in all the pieces I create.

Throughout the process, I definitely became more passionate about slow, circular fashion. I think Towelie will eventually morph into something else, but I plan to stick with what we already have in the world to create new pieces.

How would you describe Towelie designs to someone who has never seen them before?

I would describe Towelie as vibrant, clever and loving clothing; made from vintage towels.

What are you most proud of in your work on your label?

I’m kinda proud that I didn’t mean to start a label. I’m also proud of how Towelie transforms textiles that might have been ignored in the back of a closet into something precious.

Who do you think is the most exciting in Australian fashion right now?

Clover Cutler just released an amazing debut collection. Par Moi is a really inspiring brand for me, and I love the ingenuity of Threadgate and Gravy.

What about the Australian fashion industry that needs to change?

The word “fashion” implies something that comes and goes, and there’s something inherently flawed about it. You shouldn’t have to buy new pieces every season to be relevant. We need to stop saying things like “this piece is so hot right now”. We should start saying “this piece is so me, forever”. There also needs to be a lot more accountability in the industry, which can only really happen with government regulation.

I think there’s a huge craze for slow, circular fashion processes right now, and I hope the Australian fashion industry continues to ride that wave.

Who’s in your wardrobe right now?

My most recent purchase was from Baserange. My favorite pieces are my very cool aunt’s 90s clothes, including a cherry-print silk Yaso maxi dress with spaghetti straps and a cowl neck.

How can we buy one of your parts?

I drop selections of the most recent pieces on my website. I also make custom pieces. You can contact me directly at [email protected] to order.

Anything else to add?

There is enough fabric in the world. Upcycling and circular fashion are the future!

For more towels, go here.

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The 6 Best Flared Jeans Brands Fashion People Shop

We’ve been talking about the disappearance of skinny jeans for years, but now they’ve truly fallen out of favor. At the risk of sounding harsh, skinny jeans are over. Two of fashion’s most respected news sources, The Business of Fashion and Daily Women’s Clothingrecently made this bold statement.

Last month, WWD published an article titled “Blue skinny jeans are on the way to extinction”. The writer quoted a denim brand’s sales rep, who put it bluntly, saying, “Skinny jeans are not in fashion right now. Flares and wide-cut jeans are fashionable for the summer.” They interviewed several other denim brand reps, who said essentially the same thing. (Fun fact: other sentiments expressed were that more and more brands are adding a touch of stretch to their jeans, and that medium washes have replaced distressed ones for the time being.)

This week again, The Business of Fashion titled its Debriefing podcast episode, “The Fall of Skinny Jeans”. They used market research to confirm that for the first time, skinny jeans have fallen behind straight-leg styles. But they also pointed out that the style still accounts for 30% of denim sales in the United States, so it didn’t exactly faded away Again. B of F quoted Marie Pearson, senior vice president of denim at Madewell, as saying she’s never seen so many types of jeans fits and shapes sell.

That said, the style I’m here to endorse today is flare jeans, which the WWD implicit item have replaced skinny jeans. Scroll to shop the brands that make the best pairs in the trending style and see how the fashion folks are styling them.

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HK’s Balabala enters the Metaverse; unveils Rainy, digital brand ambassador

Balabala from Hong Kong entered the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the position of the Balabala brand in the children’s clothing industry. The name is inspired by rain, the water of life, essential for nourishment and growth.

With insight into the metaverse, Balabala creates a new window of communication with Gen Z, while enhancing its multi-channel brand strategy.

Balabala also reported securing key cooperation with two top designers, Christine Phung (former creative director of Dior and Chloe), and independent designer Veeco Zhao, on its latest series of products. The new collectible designs exemplify the beauty of growing up in girls by fusing European culture with Chinese design concepts, encouraging children to express themselves and be part of their own fairy tale, the company said in a statement. Press release.

Balabala from Hong Kong entered the metaverse, creating a digital brand ambassador named Rainy. Rainy is Balabala’s first digital children’s brand ambassador, highlighting the position of the Balabala brand in the children’s clothing industry. The name is inspired by rain, the water of life, essential for nourishment and growth.

Balabala continues to pursue its ambition to provide its global customers with diversified and high-quality products in a dynamic and exciting business environment, encouraging children around the world to have wonderful childhoods and aiming to “become the children’s fashion brand of first choice “.

Fibre2Fashion Information Desk (GK)

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K-pop star IU named Gucci’s latest global brand ambassador

South Korean K-pop idol and actress IU is Gucci’s latest global brand ambassador.

IU, real name Lee Ji-eun, is the fourth Korean artist to join the luxury brand as a global brand ambassador. The others being Korean actors Lee Jung-jae, Shin Min-ah and K-pop idol Kai from boy group EXO.

Gucci calls IU a ‘global brand ambassador’ in Instagram post

A new surprise for IU fans

The news surprised many. Gucci did not release an official statement but simply mentioned her as their “global brand ambassador” in an Instagram post from Cannes on May 29.

IU was in the French Riviera resort to attend the 2022 Cannes Film Festival, which ended on May 28, after the Palme d’Or award ceremony.

Gucci shared a photo of the singer on the red carpet, where she wears a beautiful green dress created by the brand.

“The IU Global Brand Ambassador was captured at the 75th annual Cannes Film Festival wearing a Gucci dress with re-embroidered lace petal detailing on the cuffs, and sequined flowers and crystal embellishments on the skirt,” Gucci captioned the photo.

According to reports, Gucci did not reveal when exactly IU signed on as the brand’s global ambassador, citing “competition with another brand.”

IU’s long association with Gucci

Among the few acclaimed K-pop idols, who are not part of any boy or girl groups, IU has been associated with Gucci for quite some time.

The brand made her its Korean ambassador in 2020. Since then, she has worked for its fashion and beauty offerings, appearing in multiple editorials and red carpet events wearing Gucci.

Critically acclaimed for her performance in the K-drama Hotel Del Luna (2019) and Netflix series Character (2019), IU was in Cannes for Hirokazu Kore-eda’s film Broker (2022). She plays a leading role alongside stars Bae Doona and Song Kang-ho in the film.

Song won Best Actor at Cannes for the film, which was one of the nominees for the Palme d’Or.

(Main and featured image credit: @dlwlrma/Instagram)

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Look to Your Laurels: 70 Years of Fred Perry Polo | Fashion

OWhen tennis star Fred Perry introduced his polo shirt in the 1950s, it was designed to be worn on the court. He didn’t think it would be part of British cultural history, but over the decades it’s been worn by everyone from mods to ska fans, fashionistas and pop stars.

“So many people have worn the Fred Perry shirt,” says Dominique Fenn, the company’s brand editor. “Sometimes when you go to a gig, it’s not just the people on stage wearing it, it’s the roadies, it’s the guy behind the bar, it’s the crowd. During my first few weeks at Fred Perry, we did a live gig with the Specials and, honestly, I felt like I had joined a cult. It was so weird.

Next month, the laurel wreath logo polo shirt will celebrate its 70th anniversary with a new exhibit, Fred Perry: A British Icon, at the Design Museum. As the exhibition shows, such popularity is not limited to special concerts – or even music. “You’re just as likely to see a grime artist wearing it as you love R&B or 1960s indie music, and on football terraces,” says Liza Betts, senior lecturer at London College of Fashion, UAL. Betts adds, “It works across generations. My 80 year old dad wears it, as do my teenage daughter and her friends.

A Fred Perry collaboration with artist Jamie Reid. Photography: Design Museum

The simple design belies the complex history of the shirt. “It’s been appropriated and reappropriated and rejected and appropriated again,” Betts says, “and every moment its mythology gains traction. Every generation it is picked up by someone who is a symbol of cool – Paul Weller, Amy Winehouse, Arctic Monkeys, and it speaks to new people and is embraced again.

It wasn’t the first, nor the only, polo shirt with a cool logo – French tennis player René Lacoste launched his version in 1933 and American fashion designer Ralph Lauren in 1972. While Perry did, the three-time Wimbledon champion, bring to the style when he launched it in 1952?

First there is the logo, the symbol of victory – “a kind of mark which allows the consumer to reinterpret this meaning in his own life”, explains Maria McLintock, the curator of the exhibition – whether you are “playing tennis, headline a festival, attend a concert or go to a job interview.

Perry’s own victories – his eight Grand Slam victories making him the most successful British tennis player of all time – were all the more impressive as he was self-taught. As the son of a Stockport factory worker turned Labor MP, “he wasn’t from a middle-class background or from a wealthy background,” says Betts, “and yet he managed to be very successful in a sport that has a very particular type of class dynamic. So there’s also a mythology around that. (The fact that he’s dated several Hollywood stars, including Marlene Dietrich and Jean Harlow, can’t either detract from the brand message.)

It was this “working class doing good” spirit, as Betts puts it, that appealed to the mods of the 1960s. tight-fitting and boots, to which the skinhead haircut was soon added. “The Fred Perry shirt fits the ‘clean living under difficult circumstances’ mod brief perfectly,” says Betts. “It looks smart and neat, but it’s affordable, it’s achievable.”

McLintock says she “dug and dug” to find out when mods first adopted the top: “The Flamingo club in Soho was around the corner from Fred Perry’s first headquarters. Legend has it that a group of mods broke in, stole polo shirts and handed them out to their group. And the rest is history.”

The association with football culture began, according to McLintock, when a West Ham fan asked sports retailer Lillywhites – which stocked the white top – to design a white, brown and ice blue shirt. “That’s when it became a canvas for multiple color combinations,” she says.

Of course, such seemingly universal appeal can’t guarantee entirely positive mentions. Since the 1960s, the Fred Perry polo has had less desirable associations, when some skinheads moved on to neo-fascist groups such as the National Front, and more recently with violent far-right groups such as the Proud Boys in North America.

A skinhead couple wear the mark.
A skinhead couple wear the mark. Photography: Jon Ingledew/Pymca/REX/Shutterstock

In 2020, Fred Perry retired the black and yellow colourway – the uniform adopted by the Proud Boys – from the continent, issuing a statement that it represented “inclusion, diversity and independence”.

The brand, still UK-based but Japanese-owned after Perry’s son David sold it in 1995 (the year his father died), has worked hard to diversify its image, ” pushing and working closely with musicians for two decades,” says McLintock. Collaborations with artists and fashion designers include Amy Winehouse, Gorillaz, Gwen Stefani, Comme des Garçons, Charles Jeffrey and Raf Simons.

Seventy years later, what does the Fred Perry shirt mean now? Is this still a political statement? “It’s synonymous with the idea of ​​resistance, so for many it will have political resonance,” says Betts. “Yet that doesn’t mean anything in and of itself. It is the context of its use that creates the meaning. Betts warns that just as the black and yellow version has come to represent far-right extremism, there is a “secret language” coded into the different color combinations: “These are charged symbols that associate you with one way or another, which not everyone is aware of.”

Ultimately, this sleek-yet-casual top is a highly adaptable blank canvas. “You wear it to stand out, you wear it to fit in,” says Fenn. “Honestly, I don’t know of any other brand that offers this.”

And yet, she adds, “If you think about it, it’s just a polo shirt.”

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Taamara – an ethnic and Indo-Western fashion clothing brand, to unveil its collection

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AgNext opens its first international office in Abu Dhabi, plans to expand into the MENA region

Taamara – an ethnic and Indo-Western fashion clothing brand, to unveil its collection

Posted May 27, 2022

Fashionable and affordable ethnic clothing for the everyday go-getter, with a focus on everyday wear styling

New Delhi : Taamara, an ethnic/Indo-Western fashion clothing brand for today’s women, unveils its online collection of everyday dresses and dresses for all occasions, renowned for its style, comfort and its durability. It is purely an affordable fashion brand collection. Taamara is all about style for everyday wear, whether formal or casual wear for NextGen women and girls.

Taamara empowers today’s young women to choose the right garment for the right occasion. With their unique designs and dress style, Taamara helps modern women make their fashion statement because the clothes you wear speak a lot about you.

The inspiration behind this brand is ‘Fabric-to-Fashion’. The brand is well known for choosing the right fabric to design the latest fashionable garments to perfect the quality stitching and finally deliver a fine piece to the customer. The Taamara model is driven by consumer value and focuses on providing affordable fashion without compromising on quality of clothing.

Taamara brands want to meet the varied needs of busy modern women, from ethnic, Indo-Western to Western style. Through this platform, Taamara will deliver the right value to its customers by bypassing mediation channels.

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Fashion and Apparel Printed Labels Market Size and Forecast

New Jersey, USA – Fashion and Apparel Printed Labels Market The 2022-2029 report has been prepared based on an in-depth market analysis with input from industry experts. The Fashion and Apparel Printed Labels Market study sheds light on the significant growth momentum that is expected to prevail during the assessment period 2022-2029. The study offers statistics on key segments in important geographies, along with detailed mapping of the global competitive landscape. Additionally, the market report tracks the global sales of printed fashion and apparel labels in over 25 high-growth markets, while analyzing the impact COVID-19 has had on the current industry and related services sector. printed fashion and clothing labels in particular.

Main Drivers and Obstacles:

High-impact factors and renderers have been studied in the Fashion and Apparel Printed Labels market report to help readers understand the overall development. Additionally, the report includes constraints and challenges that can be stumbling blocks in the players’ path. This will help users to be attentive and make informed decisions related to business. Specialists also focused on future business prospects.

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In its latest report, Verified Market Reports offers a comprehensive overview of the Fashion and Apparel Printed Labels Market with a focus on key dynamics including drivers, restraints, opportunities, trends and in-depth information about the structure of the printed fashion and apparel label market. The sales of printed fashion and apparel labels market across the world will increase with the increasing adoption of R&D activities and advanced technologies. With the outbreak of COVID-19, businesses have become heavily dependent on digital platforms for their survival.

Top Key Players in Printed Fashion and Apparel Labels Market Research Report:

Avery Dennison, CCL Industries, Trimco International, NATco, ITL Group, SML Group, CADICA GROUP, Hang Sang (Siu Po), Finotex, Jointak, Avery Dennison, Label Solutions Bangladesh, Arrow Textiles Limited, BCI, LABEL PARTNERS, Elite Labels, WCL, clothing label, QIHE, gang clothing accessories

Key Segments Covered in the Fashion and Apparel Printed Labels Market – Industry Analysis by Types, Applications and Regions:

Fashion & Apparel Printed Labels Market – Type Outlook (Revenue, USD Million, 2017-2029)

• Woven labels
• Printed labels
• Hang Tags
• Care labels
• Others

Fashion & Apparel Printed Labels Market – Application Outlook (Revenue, USD Million, 2017-2029)

• Women’s clothing
• Men’s clothes
• Kids clothing

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Scope of the Fashion and Apparel Printed Labels Market Report

UNITY Value (million USD/billion)
SECTORS COVERED Types, applications, end users, and more.
REPORT COVER Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
BY REGION North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE Free report customization (equivalent to up to 4 analyst business days) with purchase. Added or changed country, region and segment scope.

Fashion & Apparel Printed Labels Market Regional Analysis:

The Printed Labels for Fashion and Apparel market research report details current market trends, development outline, and several research methodologies. It illustrates the key factors that directly manipulate the market, for example, production strategies, development platforms, and product portfolio. According to our researchers, even minor changes in product profiles could lead to huge disruptions in the factors mentioned above.

➛ North America (United States, Canada and Mexico)
➛ Europe (Germany, France, United Kingdom, Russia and Italy)
➛ Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
➛ South America (Brazil, Argentina, Colombia, etc.)
➛ Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria and South Africa)

What insights does the Printed Fashion and Apparel Labels market report provide readers?

➜ Fragmentation of fashion and apparel print labels based on product type, end use, and region
➜ Comprehensive assessment of upstream raw materials, downstream demand and current market landscape
➜ Collaborations, R&D projects, acquisitions and product launches of each Print Label fashion and clothing player
➜ Various regulations imposed by governments on the consumption of Fashion and Apparels Print Label in detail
➜ Impact of modern technologies, such as big data and analytics, artificial intelligence and social media platforms on fashion and apparel print label

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Visualize the Printed Label Market for Fashion and Apparel using [email protected]

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Ted Baker chooses anonymous potential buyer as Sycamore pulls away

Ted Baker picks off an anonymous potential buyer as Sycamore private equity drops plans to take over the fashion business

  • Ted Baker said he selected a ‘preferred counterparty’ for the sale process
  • Company moves to ‘confirmational due diligence’ which may take ‘several weeks’
  • Sycamore walked away after being pushed away three times by Ted Baker

Ted Baker chose an anonymous potential buyer for his business after private equity firm Sycamore dropped plans to acquire the retailer.

The British fashion brand said it will now move into a “confirmational due diligence” process with its “preferred counterpart” which could take up to “several weeks”.

Ted Baker has received a slew of revised proposals from interested parties since he officially went on sale in April.

Ted Baker picked out a potential buyer but said there was no certainty an offer would be made

New York-based private equity firm Sycamore had expressed interest in buying Ted Baker last month, raising its offers several times before the sale process was officially launched, but has now pulled out.

The company had offered £1.30 and £1.375 a share and made another offer at an undisclosed price, but Ted Baker chief executive Rachel Osborne argued a U-turn would value it significantly more than those offers.

Ted Baker said there was no certainty an offer would be made, adding that further announcements would be made “as appropriate”.

“The Ted Baker Board of Directors reserves the right to modify or terminate the process at any time and, in such cases, will make an appropriate announcement,” he added.

Shares of Ted Baker rose 1.3% to 141p in morning trading on Monday. The stock is up 35% so far this year on redemption interest.

Last month, Sky News reported that Reebok owner Authentic Brands Group was considering a bid.

The US brand licensing group, led by billionaire Jamie Salter, has caused ripples this year with an investment in David Beckham’s brand.

ABG failed in its bid to partner with JD Sports to buy Topshop last year.

It has been reported that a top 20 investor said he would only accept an offer over £1.70, or £310m.

The Mail on Sunday also reported last month that another major shareholder seemed happier to take the cash and rush in.

Sources told the MoS that £1.50 would be enough to get a thumbs up.

Ted Baker, which has nearly 400 stores mostly in Europe, the US and the UK, has been mired in scandals and devastated by Covid, issuing a series of profit warnings.

It began a turnaround in 2020 and boosted its womenswear and reduced the number of discounted items.


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Rihanna’s fortune: The fortune of the singer and new mother in 2022

Jhe net worth of singer and actress Rihanna is one of the highest in the world of music and entertainment, having under its mattress a quantity of $1.7 billionthanks not only to her artistic career, but also to the success of her cosmetics line which in 2020 generated more than 550 million dollars.

The Barbados-born singer-songwriter is the richest female artist in the world, not only one of the most popular, but also one of the most commercially successful of her career.

Much of his net worth is attributed to the value of his Fenty beauty linea partnership with a luxury goods company Louis Vuitton (LVMH). The brand generates over $100 million in revenue.

According to reports, Rihanna owns 50% of the partnership and the brand worth $2-3 billion. She also owns 30% of a lingerie brand called Wild X Fentywhich is currently worth around $1 billion.

If that wasn’t enough, the singer has a Twitter and Instagram account with over 100 million followers.

Who is Rihanna?

Robyn Rihanna Fenty was born on February 20, 1988 in Saint Michael, Barbados, and is of Afro-Barbadian, Afro-Guyanese, and Irish descent.

She grew up in a complicated home environment due to her father’s alcoholism and crack addiction, turning to music for solace. After being discovered in Barbados by an American record producer Evan Rogershe takes her to the United States where she records demos, and signs with the production company of Rogers and Carl Sturken, Syndicated Rhythm Productions.

After his demo was heard by rapper Sean Carter, also known as Jay Zwho was then CEO of Def Jam Records, Rihanna was asked to audition for him. She immediately signed a six-album recording contract in 2004 and the rest is history.

Rihanna’s business plans

Rihanna has managed to translate her fame into several successful ventures and businesses. In 2015, she signed a $25 million contract with Samsung to promote their Galaxy range of products. Other brands she has worked with include Secret Body Spray, MAC Cosmetics, Budweiser, Armani, Dior, Cover Girl, Gucci, Clinique and River Island.

In 2014, she became creative director for the sports fashion brand Puma, overseeing the brand’s women’s line and launching sold-out apparel and footwear collaborations. She is also a co-owner of the music streaming service Tideas well as other celebrities such as Jay-Z, Madonna and Kanye West.

In September 2017, Rihanna launched a makeup line called Fenty Beauty in partnership with luxury goods maker LVMH. Kendo Marks.

The brand made $100 million in sales in its first two months. In 2018, the line generated $570 million. It’s conceivable that the total brand value is $2-3 billion based on a 7X revenue multiple. Rihanna would own 50% of the brand. At these valuation levels, Rihanna’s stake is worth between $1 and $1.5, pre-tax.

Rihanna’s philanthropy

Rihanna is one of the most philanthropic celebrities on the planet. In 2020, she donated $8 million to support a cure for coronavirus. Through her Clara Lionel Foundationshe has donated over $2 million to help victims of abuse in Los Angeles and $5 million to other charities.

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Lady Amelia Windsor joins Mary Charteris at London launch party

Beautiful flowering! Lady Amelia Windsor dons a floral suit and knitted top as she joins company DJ Mary Charteris at a party for fashion label Penelope Chilvers

  • Amelia Windsor, 26, attended a party at Penelope Chilvers’ London store this evening
  • Joined Lady Mary Charteris and Gemma Chilvers at a posh event in Mayfair
  • Bohemian style trouser suit with floral pattern and green sweater
  • She is the granddaughter of Edward the Duke of Kent, a first cousin of the Queen

Lady Amelia Windsor showed off her bohemian chic style as she donned a floral trouser suit at a launch party in London tonight.

The society beauty opted for the relaxed print suit paired with a green knit jumper as she attended a chic event at the Penelope Chilvers store in London.

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a fashion designer for the British fashion label, founded by her sister Jemma in 2004.

The fashion house is a favorite of the Duchess of Cambridge, who has worn the brand for years and recently donned a pair of the brand’s boots during an engagement in County Durham.

Lady Amelia Windsor showed off her bohemian-chic style as she donned a floral trouser suit at a launch party in London this evening

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a <a class=fashion designer for the British fashion label, founded by her sister Jemma in 2004.” class=”blkBorder img-share” style=”max-width:100%” />

The 26-year-old royal was joined at the Mayfair event by Gemma Chilvers, who works as a fashion designer for the British fashion label, founded by her sister Jemma in 2004.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top.

She teamed the look with a delicate gold necklace and donned fresh makeup while wearing her blonde tresses loose around her shoulders.

Model Lady Mary Charteris was also present at the event, wearing satin pink trousers paired with a loose button-up shirt.

The 35-year-old rocked a pale pink streak in her blonde locks, pairing the look with a pair of black floral boat shoes, before treating guests to a DJ set.

Model Lady Mary Charteris treated guests at the chic London fashion launch to a DJ set

Model Lady Mary Charteris treated guests at the chic London fashion launch to a DJ set

The 35-year-old donned a pale pink streak in her blonde locks and teamed the look with a pair of black floral boat shoes

The 35-year-old donned a pale pink streak in her blonde locks and teamed the look with a pair of black floral boat shoes

Last month, Amelia, who signed to Storm Models, was unveiled as Tatler magazine’s latest cover star.

The University of Edinburgh graduate is an editor for the publication and has previously appeared in the society’s Bible pages.

In the past, she has also modeled for Dolce & Gabbana and designed her own line of accessories in collaboration with Penelope Chilvers.

The socialite first rose to prominence at the Queen’s 90th birthday party in 2016 and has since been a regular at London Fashion Week and the British Fashion Awards.

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top

Amelia wore casual black trousers decorated with red and blue flowers paired with a matching jacket, which she wore open to reveal a green knit top

She is the daughter of George Windsor, Earl of St Andrews, and the granddaughter of Edward the Duke of Kent, the Queen’s first cousin.

Amelia often wins accolades for her taste in fashion and regularly posts her style tips on her Instagram page, where she has nearly 100,000 followers.

She has collaborated with luxury brands, including fine jewelry specialist Alice van Cal, while championing environmental causes such as the prevention of microplastic pollution.

Explaining why Instagram is her favorite social media platform, Amelia said, “It allows everyone to be creative and imaginative.

“I also love that we can share all the beautiful and meaningful things we see and hear in the world. I find it so inspiring and uplifting.


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Snapchat co-founder pays off college debt for LA grads

Yaritza Velazquez-Medina took a major turn in her career when she decided to quit her job as a crisis counselor in 2018 to pursue her artistic passions. She enrolled at the Otis College of Art and Design in Los Angeles to become a graphic designer — even though she racked up around $70,000 in college debt to do so.

But after crossing the stage on Sunday to receive her diploma during the opening ceremonies, she and 284 other graduates from the Class of 2022 received startling news: their college debt would be fully repaid thanks to the largest donation in the century-old history of school through Snapchat. co-founder Evan Spiegel and his wife, Miranda Kerr, founder of beauty company Kora.

Charles Hirschhorn, chairman of Otis, made the announcement during the opening ceremony at the Westin Los Angeles Airport Hotel, prompting gasps and cheers from the audience. Some graduates hugged, cried and jumped for joy.

“I’m speechless,” Velazquez-Medina said, tears streaming from her eyes.

Spiegel – whose creation of the popular instant messaging app with two former Stanford University classmates made him the world’s youngest billionaire in 2015 – took summer school at Otis in high school.

“It changed my life and made me feel at home,” Spiegel told the promotion. “I felt pushed and challenged growing up surrounded by super talented artists and designers, and we were all in this together.”

Spiegel and Kerr are the founders of the Spiegel Family Fund. They said in a statement that the college is “an extraordinary institution that encourages young creatives to find their artistic voice and thrive in a variety of industries and careers.

“It is a privilege for our family to give back and support the Class of 2022, and we hope this gift will empower the graduates to pursue their passions, contribute to the world, and inspire humanity for years to come. “

The donation comes as student loan debt has soared in recent decades, due to rising costs of college education and dwindling public funding to cover them. More than 43 million Americans owe the federal government $1.6 trillion — an average of $37,000 per person — which is the largest share of consumer debt in the United States after mortgages.

In California alone, 3.8 million residents owe $141.8 billion, the largest share of any state. Those who struggle the most with crippling debt are disproportionately low-income and underrepresented minority students and the first members of their families to attend college.

The financial burden hurts mental health, delays marriages, prevents homeownership and discourages new businesses, researchers have found. Widespread effects intensify pressure on Biden administration to craft student debt relief plan; one proposal under consideration is the federal cancellation of at least $10,000 of debt for people earning less than $125,000 a year.

The crisis has also prompted some donors to pay off student loan debt. In 2019, billionaire Robert Smith made national headlines when he announced he would cover the loan debt of the entire Morehouse College class by donating $34 million to the historically men’s school. black from Atlanta.

Hirschhorn did not reveal the size of the Spiegel family donation, but said it exceeded the college’s previous largest donation of $10 million. Spiegel and Kerr offered their historic gift after Hirschhorn told them the college wanted to award the couple honorary degrees and invited them this year as rookie speakers. The couple was not available for an interview.

“My reaction was euphoria,” Hirschhorn said. “Student debt weighs heavily on our diverse and talented graduates. We hope this donation will bring them much-needed relief and allow them to pursue their aspirations and careers, further this generosity, and become the next leaders of our community.

The private, nonprofit college, established in 1918 as the first professional art school in Los Angeles, educates about 1,200 students – 77% identifying as non-white and 30% as the first in their families to attend the ‘university. Diversity enriches the school’s creative output, with student creations featuring Black, Japanese, Persian, Mexican American and other cultural inspirations.

Annual tuition is $49,110 for 2022-23, and 92% of students receive financial aid. The median total federal debt after graduation is $27,000, according to the US Department of Education.

Hirschhorn said 90% of graduates find employment in their field of study within six months of graduation and earn an average entry salary of around $50,000. The college offers programs in communication arts, digital media, environmental design, fashion design, fine arts, product design, and toy design. According to its annual report on California’s creative economy, the sectors directly employed nearly 1.4 million people and produced $687 billion in gross regional product in 2020, nearly a quarter of California’s output. State.

Farhan Fallahifiroozi graduate couldn’t believe the news on Sunday that his student debt had been paid off.

“All that, really? he asked, still trying to absorb the shock.

Fallahifiroozi emigrated with his family from Iran in 2015 to find better opportunities that he said were not available to them as members of the Baha’i minority. They landed in Texas, where he discovered a passion for fashion design in high school and took out over $60,000 in student loans to fund his four-year program at Otis.

The family flew in for his graduation. “My mother was crying,” he said. “They were so worried about me.”

“I had so much debt. If it’s all really gone, it gives me so much head start.

Even without the gift, he said the investment was worth it. He found rigorous academic programs, caring mentors and industry connections – an internship at Abercrombie and Fitch, for example, and work on school projects with mentor Trish Summerville, the costume designer known for her Hollywood work on “Mank”, “The Hunger Games: Catching”. Fire” and “The Girl with the Dragon Tattoo”. He accepted a job offer in his main area of ​​interest, bridal design.

For Velazquez-Medina, the Spiegel family’s donation is a lifeline. Her $70,000 student loan debt isn’t something her working-class parents, who emigrated from Mexico, could help pay off, but she saw it as a worthwhile investment for herself and her passion for giving a creative voice to marginalized communities through design. Her school projects include a visual book on Spanglish and creative women. She lined up a paid internship with the libertine fashion brand in Hollywood.

“I’m so grateful and so happy,” she said of the gift. She and her friends talked about what the future holds.

“For many of us, because of the pandemic, it’s hard to find a job,” she said. “It’s such a relief. It’s a weight on your shoulders.

Hope Mackey, who grew up in Las Vegas, always loved art – “I was that person who doodled in notebooks during math class,” they said. Mackey fell in love with Otis after visiting the school’s toy design floor during a college tour of California, but was nervous about the financial prospects of a career in the field, especially with the debt five-figure student loan amount needed to complete the program.

“I immediately burst into tears,” Mackey said upon hearing the news on Sunday. “It’s crazy. I can’t believe this is actually happening.

Now free of student debt, Mackey is excited to start a job at Mattel Inc. The graduate, who identifies as queer/trans, will work in the Barbie family division and dreams of developing non-binary dolls.

“I want every child to feel represented,” Mackey said.

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Fashion designer mum responds to claims she turned her baby into a ‘thug’

A mum who was slammed for covering her baby in temporary tattoos has hit back at those who called her a ‘bad mum’.

Shamekia Morris from Florida, US, said the backlash against her applying for transfers to her son Treylin when he was six months old “has been horrendous”.

The fashion designer had posted photos of her baby on social media along with images of his new tattoos, where she said she loved the eye-catching effect the temporary transfers had on him.

Unfortunately, not everyone has been a fan of her decisions, and many people have tuned in to accuse her of being a bad mother.

Internet critics accused Morris of “raising him in prison” and told him that his son would “be shot in the streets” if he spent his life covered in tattoos.

Addressing the love does not judge show, Morris opened up about the abuse she suffered and urged those who accused her of turning her baby into a “thug” to be more understanding.

She said: “The backlash has been awful. It hurts me because I know I’m not a bad mother and people call me all kinds of names. It’s crazy.

“If you judge someone on a 30-second video on social media, that’s your business, but what you say or think about someone won’t determine who they will be in the future.

published at3 months ago

“To the people who judge me, I don’t care because it’s a lifestyle that we enjoy.”

Morris’ family were among those who initially opposed the decision as they were against the tattoos, but have since come to support her when they saw “it turned out to be a positive thing”.

She is grateful for her family’s support and tries not to take the abuse to heart as she and her son appreciate that he has temporary tattoos, which she says “the kids really love”.

Also, the tattoos are just transfers that fade over time, so it’s not like they were a regular part of his life until he was old enough to decide what he wanted. wanna.

The family hopes a positive impact on social media will help give baby Treylin a brighter future, with his mother providing regular Instagram updates on her son’s fashions and his TikTok account amassing over 300,000 followers.

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Fashion brand

Metaverse Fashion and the Future – WWD

Mishi McDuff has turned luxury metaverse fashion into a thriving business. And it all started with needing something to wear to meet her husband now… in the metaverse.

It was Second Life (an online game), to be exact, that spawned Blueberry Entertainment – ​​which has sold over 20 million units of virtual clothing since its launch in 2012, recently released heels of a partnership with designer Jonathan Simkhai for Fashion Week, and Friday launched a collaboration to do a “high-caliber fashion drop on Roblox” in partnership with the Broadway show “Dear Evan Hansen.” A virtual version of the iconic blue striped polo shirt will be available for sale on the popular online platform and the physical garments will be rolled out at Bloomingdale’s.

Before founding Blueberry, which she leads as CEO, McDuff, now 32, suffered from an IRL scenario that many can relate to: outfit envy. Even though she was at a virtual concert in Second Life.

“I really felt out of place because my avatar was a new starter avatar and everyone looked fantastic. There were fairies, there were models, and I was in my costume. basic departure,” she said. A virtually tattooed avatar caught her eye, she snuck into her DMs first, and they spent the rest of the night talking. “I was determined to make my avatar look cute the next time I see it. I already had some knowledge of Photoshop and 3D software, so I literally stayed up until morning making myself a cute dress and would like to report that it worked – this guy is now my husband.

The dress – pink with polka dots – also caught the eye of others at the upcoming concert, with attendees asking if they could buy it.

“That’s when I realized, OK, there’s an opportunity here,” she said. “Self-expression in any social setting is just as important as your self-expression in real life, because it’s always the real connections you make or the little crushes you have or the friends you hang around. It’s the same motivation behind it.

Blueberry earned $60,000 selling virtual clothing in its first year ten years ago and two years later that figure had grown to over $1 million – and that was then.

Now, McDuff is taking on projects like linking up with Simkhai to turn pieces from its fall 2022 collection into virtual versions for avatars to wear. And after launching its digital wearables on Second Life, Roblox, and iChat, Blueberry is planning an AR wearables release with Snapchat to bridge the gap between those who play video games and those who don’t, but may still want expressions. virtual images of themselves for Snapchat, TikTok or Instagram.

Here, WWD brings its “10 Questions With” interview series to McDuff to find out what her decidedly more stylish avatar is wearing now, what fashion still needs to figure out about metaverse fashion, and who could be the world’s next “Chanel.” virtual.

1. So tell us, what is your avatar wearing right now?

Mishi McDuff: She’s wearing ripped jeans and she’s wearing a button-up top, kind of like business casual. And then I have almost exactly the same hair I did for my avatar trying to replicate my real life but… skinnier. You can be anything in the metaverse.

But I want to say something about it that’s really cool. One of my top selling items is actually a collaboration I did with another designer, which is Stretch Marks. The fact that something we can be so insecure about in real life can be so celebrated – that people feel so comfortable expressing themselves and using it almost as a way to feel at home. comfortable with their body is actually very powerful. Now, I’m not a psychologist, but it’s empowering as a woman to see other women embrace those things that are described as a flaw and really make it part of their self-expression, even in the metaverse.

2. What would your fashion industry look like in the fantasy metaverse? (What would be different? What would be better?)

MM: I think the only thing I would really focus on would be making the high fashion experience accessible to a wider audience. I am Turkish, I was born and raised in Turkey and I am passionate about fashion. Someone like me may never have seen a New York Fashion Week show, but I can see it in the metaverse. I would love more inclusive fashion events in the metaverse and making pricing accessible. So maybe a Balenciaga bag is out of reach for the price, but a virtual Balenciaga item is within reach. And you still get that same satisfaction, you still show it to your friends. It’s always being part of the creators and the brands, a feeling of belonging, if that makes sense.

I would certainly create an experience for fashion where it’s still high-end, it’s still just as well thought out and produced, but it’s accessible to everyone.

Fashion Week in collaboration with designer Jonathan Simkhai” data-lazy-srcset=” 5000w,,87 150w,,174 300w,,150 260w” data-lazy-sizes=”(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px” height=”595″ width=”1024″/>

McDuff and Blueberry Entertainment hosted a Metaverse Fashion Week in collaboration with designer Jonathan Simkhai.
Courtesy of Blueberry Entertainment

3. What was Jonathan Simkhai’s experience like? And what does this partnership, and Metaverse Fashion Weeks more broadly, mean for fashion?

MM: I mean, we’re all still learning how the fusion of real fashion and digital fashion works. It was such an amazing experience. First of all, Jonathan Simkhai was the easiest person to work with and he’s obviously incredibly talented and I learned a lot about how a real designer looks at how something fits, even on an avatar. And sometimes the little details that we add are actually a representation of something wrong, like how it’s falling. It was an amazing crash course in itself and I learned a lot. And hopefully I was able to give it the same input on how digital native players appreciate that worn-in look, that extra realism that it adds.

4. Can you tell us more about the “Dear Evan Hansen” collaboration?

MM: We’re teaming up with the Tony Award-winning Broadway show to do a high-caliber fashion drop on Roblox… It’s for such a good cause, too. We donate all proceeds to the charity Child Mind [Institute, a nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders], 100% of the profits go there. And what’s cool is that physical merchandise will be carried by every Bloomingdale’s location, and we’re responsible for digital distribution and I’m thrilled about that.

Blueberry Entertainment dropped a "Dear Evan Hansen" Polo in Roblox

Blueberry Entertainment released a “Dear Evan Hansen” polo shirt in Roblox and the IRL version at Bloomingdale’s.
Courtesy of Blueberry Entertainment

5. How do you explain the metaverse and what you do to elders in your family?

MM: You should have seen their faces when 10 years ago I said, “I quit my job at Sony because I make virtual clothes. And that’s exactly how I describe it: we make wearables for avatars.

My family was, after their first “what are you doing?” reaction, they were actually very supportive; they thought it was cool.

6. What do you think the fashion industry still doesn’t understand about the metaverse?

MM: Fashion in the metaverse, where there are so many digital designers, trends move very fast. It’s as if a week in the metaverse equals an entire month in real life. It just goes faster and I think releasing a collection and then leaving it alone just isn’t the most effective way to reach that audience.

We’re selling an experience, we’re building a community, and selling that fashion item isn’t just about making a great item, it’s actually building a community around it and listening to their feedback or co-creating with them. We will post a work in progress and get their feedback and edit it as we go before we post it. So I think there’s a bit of a disconnect between building a native digital community and brands, which is why I think it’s such a win-win for physical brands to collaborate with digital brands who have already built this community and can provide live operations to this community and keep them engaged and make them feel part of this whole experience.

7. Since you can make them, do you still buy digital clothes? And did it impact how much you buy IRL?

MM: I do it. I totally shop. I buy too much in real life, I buy too much in the virtual world. Certainly more economical to shop virtually.

[Buying other designers’ virtual clothes is] a whole other thing is like another artist’s take. I make very casual clothes like Forever 21 and then, for example, there’s a designer friend of mine who makes these outfits that you would see on Revolve. And there’s another friend of mine, her style is more Love & Lemons. And it’s just fun to find out their idea of ​​fashion and their style, sometimes just mix and match.

8. What would you like to have more time for?

MM: Explore further metaverses to come. I know there are a lot of really cool projects coming out and we want to be on every platform possible. So right now what I want and what I’m working towards is having the capacity and the size of the team to be able to do that.

9. Who is your hero?

MM: My mother. First of all, even my love for dress comes from her – she’s the most stylish person I know. She’s also an entrepreneur and she definitely showed me everything I know about work ethic and even just showing up or just being in the moment and having fun with it.

10. What is your vision for fashion in the Metaverse next year?

MM: I think we’ll see more and more digital native designers become really popular, like your 13-year-old daughter being the Chanel of their community – I think we’ll see a lot of that. And I think there will be a lot more brand collaborations, more educated high production. Everyone is just trying different things right now and learning what the capabilities are and how can we do things better and what people really appreciate and feel. I think this year and next year we are going to see more and more high caliber, better and more engaging fashion events. And I’m sure they will be collaborating with these digital native designers.


What exactly is the metaverse? The simplest explanation of what this means for fashion

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Fashion brand

You’ll be living in the brand founded by publisher Alice Pearl all summer

Co-founded by our own ShopBAZAAR editor Jessica Rawls and husband Barry Gosnell, emerging label Alice Pearl is a love letter to all generations who have spent the summer in toweling. Thoughtfully designed and consciously crafted, these vintage-inspired sets and jumpsuits will tap into your nostalgia. From inspirations to sustainability, discover the trending brand.

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York.

Tell us about the beginnings of Alice Pearl.

Alice Pearl was born in 2021 within the walls of our Brooklyn apartment. A passion project of pandemic and maternity leave rooted in nostalgia. Alice Pearl is a fusion of my grandmothers’ first names and the line is a tribute to them and the towel they wore when I was a child. Launching a brand during a pandemic was nothing short of a labor of love! All of the meetings and fittings were done over Zoom, throwing us more than a few curveballs. But we learned along the way and adapted to this new way of working.

Brand philosophy?

Alice Pearl was created to inspire nostalgic summers wrapped in organic terry towels. While keeping sustainable practices at our core, we aim to create comfortable pieces with timeless shapes that transition seamlessly from home, to the beach and beyond.

How is sustainable development part of the brand’s DNA?

We want to make clothes with a conscience by offering wardrobe essentials that are made to last and produced locally in New York. Centered around a capsule of raised terrycloth pieces, we design our garments to withstand the fickle nature of fashion, and produce them in thoughtful small batches.

Alice Pearl

Our packaging is kept to a minimum and made with 100% recycled and recyclable materials. We even take an eco-friendly approach to our hang tags by using plantable seed paper! Since the feel of our fabric is just as important as its impact on the planet, we use a blend of organic cotton and recycled polyester, both sourced from a family-run textile company in Los Angeles. Recycled polyester is made from post-consumer water bottles and keeps plastic waste out of our landfills and oceans.

We make intentional decisions when it comes to the little details of our garments – from using recycled yarn for labels to recycled paper for buttons – so you can look great in our clothes and feel just as good in them. wearing them.

alice pearl look

Alice Pearl

What does a day in the life of Jessica Rawls look like?

BUSY! My day usually starts whenever our 1 year old decides! Taking care of her and dedicating hours to my editorial work as a Senior Fashion Editor at ShopBAZAAR keeps me on my toes. In the evening, when my husband is home, we put the baby to sleep, get out a bottle of wine and work on the brand together. Our days are busy, but our cup is so full of doing the things we love!

Jessica Rawls with Alice Pearl
Co-founder Jessica Rawls with her daughter Alice Pearl.

Alice Pearl

Your favorite way to decompress?

I’m so excited for the warm weather around the corner! There is so much to see and do in Brooklyn! We love spending time exploring the different neighborhoods and now we can take our daughter to the playgrounds in Brooklyn Bridge Park, take the F train to Coney Island for a day trip and experience the city through her eyes.

Style tips for wearing your favorite pieces?

Lately I’ve been splitting the matching sets and wearing them separately. I wore the weekend shirt with my favorite carpenter jeans – I’m continuing the Y2K trend right now with what I already own! I paired the weekend shorts with a white button-up borrowed from my hubby’s closet that is perfectly oversized. This summer, I can’t wait to go up a size in the shirt to wear as a beach cover-up during my travels!

alice pearl look

Alice Pearl

Words that describe Alice Pearl’s client?

Classic, comfortable, conscious and unique.


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Everything you need to know about: Nick Vervoort’s Nukus

Nick Vervoort’s Nukus (formerly simply known as Nukus) is a Dutch women’s brand for women of all ages. It was founded by Nick Vervoort in 2017. In the same year, the entrepreneur presented the first Nukus collection at the Amsterdam fashion fair Modefabriek. Nukus by Nick Vervoort loves to make you shine! The brand’s collections contain timeless and elegant items, and are made of high quality natural materials such as luxury fabrics.


Nick Vervoort first gained experience in women’s fashion for many years and realized his dream of launching his own clothing line five years ago with Nukus, later including a line of shoes. The founder has a clear vision. For example, his company cooperates with a sustainable factory in Portugal, which has already won several awards. Nukus releases a new collection eight times a year, with which Nick Vervoort always tries to outdo himself. Each collection contains good basics that can be combined in different ways.


Nick Vervoort has achieved steady brand growth since its inception. In 2018, the sales team was strengthened and Nukus expanded to a total collection. In 2019, the brand changed its name to Nukus by Nick Vervoort. That year, the brand also opened an ephemeral showroom in Amsterdam and entered into its first international partnerships with Belgium and Germany. Since 2020, Nukus’ products have also been available via its own online store.


Since Nick Vervoort founded the brand in 2017, he has managed to open 350 outlets, mainly in the Netherlands. According to fashion commerce website Textilia, the business has grown around thirty percent every year since 2017 in terms of revenue and customer numbers, even during the pandemic. By 2022, Nick Vervoort aims to gradually open more shop-in-shops. Through continued automation, Nukus by Nick Vervoort hopes to begin its international expansion through Germany and Belgium, and then to the rest of Europe.

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These are the brands that responded to the threat of Roe v. wade

On Monday, the Met Gala was interrupted by the latest news from Politico. “Supreme Court Voted to Strike Down Abortion Rights, Says Draft Opinion,” the headline read. If Roe were overthrown, 26 states could quickly ban abortion, including 13 states with laws that could take effect immediately.

In the days that followed, a small group of brands responded.

For its part, Levi Strauss & Co. announced in a statement on Wednesday that it would reimburse any employee who had to travel for health services, including abortions, not available in the state in which they lived. “Given the stakes, business leaders must speak out and take action to protect the health and well-being of our employees. It means protecting reproductive rights,” he said. The full statement can be read here.

Ritual, which makes multivitamins among other supplements, released a statement on its LinkedIn page.

Below, find the brands that took to Instagram to make a statement – ​​a modern press release, of sorts.

Glossy will continue to report on how brands in the fashion, beauty and wellness spaces are responding in the weeks ahead.

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Ammar Belal knows that there is no sustainable fashion without social justice

Ammar Belal knows that there is no sustainable fashion without social justice

by Rebecca Coughlan
|May 5, 2022

It wasn’t hard to spot designer Ammar Belal in bustling Chelsea Market where he runs a pop-up store for his clothing brand, ONE432. He sports a half-shaved, half-curly hairstyle and wears a Coca Cola red sweater with bright yellow lightning bolts on it. He looks like Ziggy Stardust.

Ammar Belal (right) wearing ONE432 clothing

“Have you seen our new patchwork jackets? he asks, almost before saying hello. “We had to save these scrap materials for almost two years to make them.” He then points to a rail on the back, “And here is my ‘David Bowie’ collection – I’m obsessed with him.”

“I’m so glad you got here,” he says between the folded up t-shirts, realigning a row of traditional South Asian clothing. jutti slippers and wipe off non-existent dust on a shelf. “You caught me just in time, I’m out of town tomorrow.”

The saleswoman lets out a knowing smile and I have the impression that this agitation before departure is routine.

Life is crazy for the Pakistani-born fashion designer. In addition to running ONE432the sustainable clothing brand and social enterprise he started with his brother, Belal is a teaching professor (or, in his own words, disruptive) at both the Parsons School of Design and the Sustainability Management Program from Columbia University.

Her passion for raising awareness of social and environmental issues in the fashion industry and many of their solutions is evident. In the ten minutes I spent in the store, Belal had already shared their brand story with three customers.

‘ONE432’ means ‘I love you too.’ For those too young to remember cellular devices that existed before smartphones, when you texted someone, the numeric abbreviation for saying “I love you too” on the keypad was “1432”. For Belal and his brother, it represents equality and reciprocity in the way they do business; if “I” do well, “you” do well too.

In effect, this means that 50% of the net profit from each unit sold is donated to the artisans who made it and used to sponsor a child’s education in Pakistan. Over the four years of the company’s operation, it generated $92,987.92 in revenue for the garment workers and 5,281 children were educated.

Beyond its focus on social issues, the brand sources materials from Pakistan whenever possible, as part of its ongoing drive to develop the country’s infrastructure.

The success of ONE432The radically ethical business model changes the hearts and minds of its most hardened skeptics. “I saw people who I thought would never even want to share a meal with me, come out and support us. It changed my view of everything we can do,” Belal says.

clothes and shoes in store

Photo courtesy of Ammar Belal

“They thought I was completely crazy. I tell you. And now I can proudly say that because we survived the pandemic. But I was called all kinds of condescending terms about not knowing the business, everything. I took so much bullshit, even people I love. They said it just couldn’t be done. And I was like, yeah, it can.

Some of the flack he took for launching a brand that is also a social enterprise may be due to the fact that Belal had spent the early part of his career pursuing fame and fortune as a designer of luxury clothing. for men in Pakistan.

Belal, however, thinks that was always meant to be his path. “In the 1980s, my father started one of the largest sportswear textile manufacturers in Pakistan,” he explains. “My earliest childhood memories? If you ask me what is the first thing I remember smelling,… I remember the smell of fresh cotton. I remember being three or four years old, running around the factory – around mountains and mountains of clothes and yarn and this fresh cotton.

But Belal isn’t content to just follow in his family’s footsteps. If he ever was, there was clearly a mindset shift along the way. ONE432 seems like a cultural reset; his opportunity to re-empower Pakistan’s garment industry after decades of exploitation and dumbing down trade.

“Nike, Target, Levi’s, JCPenney… All the big brands of the 80s and 90s were manufacturing in Pakistan before 9/11. And then a lot of things shifted to Bangladesh and China. [I saw] the impact of what he did on prices, what he did on the relationship between brands and factories. Brands and factories used to have long-term relationships and they became so fleeting because [fashion companies were] looking for the fastest and cheapest thing. Everything happened before my eyes. »

Having both grown up in “the system” of mass production and nurtured in the glamorous illusion of the world of haute couture, Belal now sees it as his responsibility to do better.

I ask Professor Belal if he thinks his business model is applicable to fashion companies of all sizes. He does.

“Look, I’m not saying everyone has to give away 50% of their profits. It’s quite aggressive. ONE432 is about showing people what is possible. It says “expect more”. If we, fully primed, can give that money away and have that level of transparency, so can other brands.

“Setting a good price so that it is attractive to consumers, I understand that. Everyone loves it very much. But there has to be a floor. There must be a minimum that cannot be exceeded. Where your efficiency doesn’t turn into exploitation, or where you wield power over a community that can’t bargain with you.

Belal thus advocates for a universal living wage, so that when big companies go looking for a place to manufacture their clothes, they get similar prices everywhere. “We say, ‘Look, you can’t go around the world looking for the best deal for yourself, exploiting the savings. In this way, the garment-producing countries have a chance.

I express my skepticism that fashion CEOs who grew up privileged in the Global North could ever think in these terms. Belal laughs.

“Yes, but I need a feeling of positivity when I wake up in the morning,” he jokes.

Having participated in the excess of mainstream fashion himself, he believes that if he could change the way he does business, so could anyone else.

“I had a belly full of every fashion faux pas you could think of,” Belal continues. “I come from a family that was part of [fast fashion], producing many top box brands. In my twenties, I did all kinds of cultural appropriations because I didn’t know any better. I exotified fashion. I started creating a luxury brand. I did everything.”

He continues, “The reason I think I’m quite effective as a teacher is because I tell people everything I’ve done to participate in the ‘system’. I completely drank the Kool-Aid.

In an industry that is notoriously lacking in accountability, Belal’s confession is refreshing.

“The reason I admit this is because it does the movement no good to shame people with their self-righteousness. So I say ‘Hey, I did everything and it left me feeling empty.’ Everyone’s on their way, but my job as an educator is to say, “Hey man, if this is where you’re headed, let me save you some time.”

Rebecca Coughlan is a graduate student in the MS in Sustainability Management program at Columbia University.

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Meet the Forbes Under 30 Europe members transforming art and culture

From Spain’s youngest Michelin-starred chef to a founder who earns $1 million a year selling wine glasses designed to accentuate taste, this group of young people are making waves in fashion, art and design at across Europe.


when he was a baby, Khabane (Khaby) Lame moved from Senegal to Chivasso, Italy with his family in search of opportunities. Years later, Lame began his professional career working at a local factory. When the pandemic hit, he lost his job and didn’t know what to do. He took to TikTok, and his wordless videos poking fun at overly complicated life hacks, like this one about creating storage for a jar, quickly went viral. Today, he is the second most followed person on the social platform with 137 million followers. Couple his online fame with a major partnership with Hugo Boss earlier this year, and Lame was the obvious face of 2022. Forbes Under 30 European Art & Culture List.

Our list highlights the most promising young people in the arts and other creative industries like fashion, modeling and theater performance across Europe. When developing this list, we consider applicants’ backgrounds, spheres of influence, and financial success. We seek candidates from our open online nominations page, as well as recommendations from alumni under 30, trusted sources, and cultural and academic institutions. To be considered for this year’s list, all nominees had to be under the age of 30 as of May 3, 2022 and have never previously been nominated on a 30 Under 30 list.

The candidates were then evaluated by a jury made up of Anne-Sophie Pic, the most starred female chef in the world with nine stars for her restaurants in France and London; Guillaume (Saype) Legros, a French artist who creates monumental murals on grass and a former 2019 Under 30 Europe; and Amar Singh, alumnus of Under 30 Europe 2019 and founder of the Amar Singh Gallery, which specializes in the representation of overlooked female artists. Of those named to the final list, more than half are women and 50% identify as people of color.

While the other members of the Art & Culture 2022 list may not be household names like 22-year-old Lame, they are no less influential in their communities. Take a London-based Asian-American designer Chet Lo, which draws inspiration from the thorny durian fruit for its halters, bags, cardigans and apparel under its eponymous brand. Through his brightly colored unconventional designs, he made fans of Dua Lipa, Kylie Jenner and Doja Cat, helping the 25-year-old transition from graduating from Central Saint Martins with well-heeled internships at Proenza Schouler and Maison Margiela has a designer for Look.

Gallery: Forbes 30 Under 30 Europe 2022: Art & Culture

30 pictures

The list includes 13 first-generation Europeans. poet of speech Sophie Thakur, who is the first member of her Gambian family to be a born and bred Londoner, says she has produced her emotional works at over 80 universities and the House of Parliament, among other cultural institutions. The 26-year-old has turned lyrical flow into deal flow, teaming up with brand giants Nike, Samsung and MTV. Fellow first-generation performer and Londoner Malik Nashad Sharpe, the 29-year-old who performs under the pseudonym Marikiscrycrycry, has been artist-in-residence at Tate Modern and performer at the Center for Human Rights in the United States and the Institute of Contemporary Arts in London. Their work aims to disrupt social currency and force viewers to confront dark perspectives.

Tobi Kyeremateng, a 26-year-old independent producer and founder of the Black Ticket Project works tirelessly to expose working-class black youth to theater. First Generation Founder of Lexxola Zane Saleh29, represents a more classic Forbes hit. He has sold more than 50,000 sunglasses to customers of his designer eyewear brand, including Justin Bieber, Kendall Jenner and Lorde, in 3,000 cities, and he was the first member of his Iraqi family to be born in London.

Saleh is not the only glass tycoon on the list. For the first time in the history of Under 30 Europe, the founder of a company that exclusively manufactures luxury wine glasses appears on our list. Wine lover, entrepreneur based in Switzerland Alexander Mackh, 27, wanted a chalice that accentuated the tannins, acidity and body of his wine. He started the blown glass company Grassl Grass to do just that. This year, the company expects to raise more than $1 million in revenue by selling to restaurants and wine lovers.

For a link to our full list of arts and culture, Click hereand for full 2022 30 Under 30 Europe coverage, Click here.


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Meet him Forbes 30 Under 30 Europe Class 2022

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Fashion brand Lekucci Global unveils Afrocentric collection

A fashion company, Lekucci Global Nigeria Limited, has unveiled its Afrocentric (AC’22) collection.

According to the brand’s Managing Director and Creative Director, Adelekan Mogbodofo, the collection features a combination of traditional fabrics that represent contemporary Africa with a blend of selected pieces of Africa’s paramount art, fabrics and accessories. Africa.

Speaking about what inspired him to design the collection, Mogbodofo said: “Afrocentricity is an idea and a philosophy that gained momentum during the time when black people were colonized without reference to their culture. , their language or their identity.

“African identity and black nationalism are expressed through the wearing of African and African-inspired clothing. Afrocentric collections are cultural products of Nigerians, the black diaspora community and are worn exclusively or incorporated into Western dresses.

Also speaking at the launch of the collection, the company’s Brand Manager, Fadeshola Ojamomi, said, “Fashion is very important. It’s invigorating and like everything that gives pleasure, it’s worth doing well. In order to guarantee our customers a more fashionable look in 2023, we had to introduce the Afrocentric collection. It is a collection that defines who we are as Africans and what we should look like.

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Rumer Willis and Abigail Spencer attend Sezane’s LA boutique opening

Rumer Willis and Abigail Spencer stepped out on Thursday to celebrate the opening of Parisian fashion brand Sezane’s pop-up store in Los Angeles.

The Grand Opening Ceremony was held at the Ardor Restaurant in West Hollywood, where guests enjoyed “cutting-edge California cuisine” and dined among beautiful flower arrangements.

Willis, 33, modeled a white strappy dress with a colorful floral pattern, while Spencer, 40, stunned in a black and white polka dot dress.

Total Delight: The Grand Opening Ceremony was held at the Ardor Restaurant in West Hollywood, where guests enjoyed the

Grand opening: Rumer Willis and Abigail Spencer stepped out on Thursday to celebrate the opening of Parisian fashion brand Sezane’s pop-up store in Los Angeles. The grand opening ceremony took place at the Ardor Restaurant in West Hollywood, where guests enjoyed “cutting-edge California cuisine” and dined among stunning floral arrangements.

The daughter of Bruce Willis and Demi Moore donned a matching floral print blazer and slipped her feet into a pair of open toe suede wedge heels.

Willis stowed her belongings in a woven handbag with brown leather accents.

Her auburn hair was worn in her natural curls and she opted for minimal makeup.

The actress then took off her blazer once the afternoon temperatures started to warm up.

Flirty in floral: Willis, 33, modeled a white strappy dress with a colorful floral pattern

Flirty in floral: Willis, 33, modeled a white strappy dress with a colorful floral pattern

Matchy matchy: The daughter of Bruce Willis and Demi Moore layered up in a matching floral print blazer and slipped her feet into a pair of peep toe suede wedge heels

Matchy matchy: The daughter of Bruce Willis and Demi Moore layered up in a matching floral print blazer and slipped her feet into a pair of peep toe suede wedge heels

Spencer styled her midi dress with a trendy black blazer with silk lapels and a pair of gray suede boots.

The Suits star is accessorized with a silver choker chain and gold pendant necklace.

She had a black YSL handbag with gold hardware slung across her body.

Polka dot perfection: Meanwhile, Spencer, 40, stunned in a black and white polka dot dress

Polka dot perfection: Meanwhile, Spencer, 40, stunned in a black and white polka dot dress

Cozy: She was then captured getting closer to Willis at a picnic-style wooden table which rested on an elegant pink patterned rug

Cozy: She was then captured getting closer to Willis at a picnic-style wooden table which rested on an elegant pink patterned rug

Spencer’s dark brown hair was styled in voluminous waves that cascaded down her back and chest as she posed for photos at the star-studded celebration.

She was then captured snuggling up with Willis at a picnic-style wooden table that rested on an elegant rose-patterned rug.

Willis also tangled with actress/singer Rainey Qualley, who showed off a cashmere wrap skirt.

Mingling: Willis has also tangled with actress/singer Rainey Qualley

Wild: Her auburn hair was worn in her natural curls and she opted for minimal makeup

Mingling: Willis has also tangled with actress/singer Rainey Qualley

Leggy: Rainey put on a leggy display in a cashmere wrap skirt paired with a rust lace tube top and beige platform sandals

Leggy: Rainey put on a leggy display in a cashmere wrap skirt paired with a rust lace tube top and beige platform sandals

She also rocked a rust lace tube top and a pair of beige platform sandals.

Rainey’s brown hair was worn and swept from her face and she had two chains hanging around her neck.

Hilary Rhoda modeled the button-up version of Willis’ floral slip dress, which tied at the waist.

Nora Zehetner and Bre Blair were also present at the afternoon party. The duo posed for several photos with Spencer while catching up with the All My Children actress.

Chatty: Willis and Rainey were spotted chatting amid the grand opening celebration on Thursday

Chatty: Willis and Rainey were spotted chatting amid the grand opening celebration on Thursday

Styles for everyone: Hilary Rhoda modeled the button-up version of Willis' floral slip dress, which ties at the waist

Styles for everyone: Hilary Rhoda modeled the button-up version of Willis’ floral slip dress, which ties at the waist

The Sezane pop-up, which will remain open for five months, opened at the Platform Mall in Culver City on Thursday morning.

According to Fashion Network, the opening was a total success with around ‘400 customers in the store’ at 1pm PST.

Designer Morgane Sezalory was absent, which would have been a “disappointment” for some customers who were long-time fans of the brand.

The Sézane pop-up is “1000 m² of sales space” with “two large lounges fully furnished in rattan, flowered with lilacs and green plants and a large table presenting accessories and friendly brands”.

Gather around!  Nora Zehetner and Bre Blair were also present at the afternoon party.  The duo posed for several photos with Spencer while catching up with the All My Children actress

Gather around! Nora Zehetner and Bre Blair were also present at the afternoon party. The duo posed for several photos with Spencer while catching up with the All My Children actress

From Paris to Los Angeles: The Sezane pop-up, which will remain open for five months, opened Thursday morning at the Platform mall in Culver City.  According to Fashion Network, the opening was a total success with around '400 customers in the store' at 1pm PST;  Nora Zehetner, Bre Blair and Abigail Spencer pictured

From Paris to Los Angeles: The Sezane pop-up, which will remain open for five months, opened Thursday morning at the Platform mall in Culver City. According to Fashion Network, the opening was a total success with around ‘400 customers in the store’ at 1pm PST; Nora Zehetner, Bre Blair and Abigail Spencer pictured

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Diesel is one of the most popular brands in the world, according to Lyst

2022 is flying by and the past few months already seem to have locked in some of the biggest players in fashion right now. According to Lyst, Italian fashion brand Diesel has quickly become a celebrity favorite and one of the hottest brands in the world.

The global fashion shopping platform just released its first quarterly report of the year on Wednesday April 27, and Diesel marks the fastest growing brand to date in just three months. This is the first time it has entered the Lyst index report, climbing a total of 31 places to reach its current 15th position. The last mark to skip so far and so fast was Off-White in 2017.

That comes as no surprise to industry fanatics, however, as new creative director Glenn Martens’ Diesel best-selling runway collection at Milan Fashion Week Fall 2022 in February has since become a cult favourite. Martens’ collection included on-trend Y2K-inspired silhouettes and covetable denim pieces, from low-rise jeans and belted mini-skirts to denim “fur” coats and more.

Celebrities were quick to copy the looks straight to the catwalk shortly after its unveiling, with style stars Megan Thee Stallion, Dua Lipa, Julia Fox, Kylie Jenner and sportier head-to-toe Diesel looks . The brand’s 1956 jeans also ranked among Lyst’s hottest women’s clothing products of the quarter, coming in at #10.

Raymond Hall/GC Images/Getty Images
Edward Berthelot/Getty Images Entertainment/Getty Images

Lyst’s 20 most searched brands for Q1 2022 also include Bottega Veneta, with creative director Matthieu Blazy also showing his debut collection for the fashion house at Milan Fashion Week, as well as Miu Miu for its micro-mini- viral skirts. The garment has completely taken over our feeds and wardrobes, prompting a 400% increase in searches for the brand by Lyst in just three months.

Other brands that remain at the top include none other than Balenciaga, which took the crown of world’s most fashionable brand for the third time in a row. Perhaps Kim Kardashian’s buzzing cuts from Balenciaga had an effect on her top spot, as the fashion house hit 108% increased demand this quarter.

Check out Lyst’s Top 10 list of most searched brands to date, below:

  1. Balenciaga
  2. Gucci
  3. Louis Vuitton
  4. Prada
  5. Valentino
  6. Dior
  7. Moncler
  8. Bottega Veneta
  9. Fendi
  10. miu miu

Head over to Lyst’s website to read the latest report in full now.

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Ready-to-wear brand H&M accused of scamming knitwear designer Chet Lo

Independent knitwear designer Chet Lo accuses H&M of ripping his signature textured knits from his Cherish Waste collection

  • London-based Asian American Chet Lo is known for his highly textured knits
  • The designer slammed ‘a certain fast fashion brand’ that he says stole his designs
  • Designer Harris Reed has called out the Swedish brand for allegedly stealing designs
  • H&M has denied claims they plagiarized designs in their Cherish Waste Collection

An independent knitwear designer has accused H&M of plagiarism.

The Swedish clothing brand has been accused of trying to replicate signature highly textured knits from Chet Lo’s Cherish Waste collection.

London-based Asian-American designer Lo took to Instagram to air his grievance against “a certain fast fashion brand” copying his designs and “mass-producing them for profit”.

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of similar H&M clothing similar to Instagram Stories.

Fashion watchdog Diet Prada shared the claim on Instagram, saying the brand often sells “designer knockoffs” and is among brands producing knitwear similar to Lo’s.

H&M denied copying the patterns, arguing that the 90s/00s-inspired collection features spiky knits similar to pieces that were popular at the time.

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Fast fashion brand H&M has been accused of plagiarizing the designs of independent knitwear designer Chet Lo, known for his heavily textured knits. Pictured, a model walks the runway at Lo’s show during London Fashion Week

Swedish clothing brand H&M have been accused of trying to replicate Chet Lo's highly textured knits in their Cherish Waste collection (pictured)

Swedish clothing brand H&M have been accused of trying to replicate Chet Lo’s highly textured knits in their Cherish Waste collection (pictured)

The London-based Asian-American designer launched his eponymous brand in 2020 during the pandemic

The London-based Asian-American designer launched his eponymous brand in 2020 during the pandemic

Taking to Instagram earlier this week, Lo wrote, “To everyone who contacted me recently about a certain fast fashion company copying my work.

“Usually I don’t really talk about these issues because I don’t like to give time to this negative side of the industry, but after this has happened several times, I feel like have something to say.”

“As a small brand and independent queer POC designer, I worked incredibly hard to produce something that was based on my heritage and facilitated something I felt I needed to say in the industry.”

The designer, who launched his eponymous brand in 2020 during the pandemic, said his designs are based on personal experience – which he says is reflected in his work.

The designer, who launched his eponymous brand in 2020 during the pandemic, said his designs are based on personal experience – something he says is reflected in his work

Lo took to Instagram to air his grievance against 'a certain fast fashion brand' copying his work and 'mass producing them for profit'

Lo took to Instagram to air his grievance against ‘a certain fast fashion brand’ copying his work and ‘mass producing them for profit’

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of H&M clothing similar to Lo's on their Instagram stories.

British-American designer Harris Reed also accused the brand of scamming Lo, sharing examples of H&M clothing similar to Lo’s on their Instagram stories.

The designer continued, “These fast fashion companies routinely replicate the works of smaller, more creative designers, but ultimately authenticity, originality and creativity can never be duplicated.

‘My work is representative of my soul and I believe you can make a difference at the end of the day / Every piece ordered from my website is hand knitted with love and care and not mass produced just for profit .

“I believe in working in an ethical and beautiful way, which I hope my clients and you all can appreciate.”

Fellow designer Reed was quick to take to social media to support Lo, writing that “Copying a young queer designer who works harder than anyone I know is truly disgusting.”

Sharing the designers’ claims on Instagram, Diet Prada pointed out that while H&M’s pieces may recall 2000-era style, Lo’s innovation lies in the technique – entirely shaped and knitted by hand, unlike the formed originals. hot.

“H&M’s version seems to replicate the dimensional knitted textile with mass production techniques.”

Lo is pictured wearing one of his signature knitwear designs as he attends a party in London in February this year

Lo is pictured wearing one of his signature knitwear designs as he attends a party in London in February this year

The clothing brand denied copying Lo, insisting their designs were inspired by 90s music videos and interior design.

The brand said in a statement: “At H&M we don’t copy, we have our own in-house creative teams who design all of our collections. The Cherish Waste collection has many references from the 90s and 00s and back then spike knits were a big thing.

“Trends are global and can happen at the same time in different places, because many designers are inspired by the same things.

“Right now, the 90s and 2000s are generally trending in the fashion world where many designers are looking to the same origin.

“In this particular case, our inspiration for this collection can be found in music videos from the 90s as well as various interior designs.”⠀


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Shaker Ideals finds new sidekicks in the worlds of food, fashion and art

In August 1774, eight intrepid Shakers landed in Manhattan from Manchester, England, seeking a home where they could practice their fledgling religion in peace. Nearly two and a half centuries later, their presence has returned to the town; specifically, to a storybook stretch of Commerce Street in the West Village.

The Commerce Inn, which opened in December, is Shaker cuisine that meets early American tavernas with a 19th-century oyster house twist. Its white-walled dining room is an exacting homage to the Protestant religious group, whose signature furnishings and decor rejected adornment and emphasized simplicity, utility and honesty in craftsmanship. Chef-owners Rita Sodi and Jody Williams have spent years leaning on old Shaker recipes and cookbooks as inspiration for her dishes, which include spoon bread, oxtail and cake. with ginger.

“Our goal is to really honor what they were doing,” said Ms Williams, 59. She and Mrs. Sodi, 60, who are partners in life and in business, paid close attention to the hospitality of the Shakers and how they welcomed strangers into their communities.

“When people close to the Shakers were attacking their fields or robbing them, what did they do in return? They just grew up to provide for everyone,” Ms Williams said. gave me chills.”

Like many, the two were first drawn to Shakers through their simple, alluring furniture. But upon learning more about the group, they were struck by its progressive attitudes towards gender, race and sustainability. To develop their concept, they worked closely with Lacy Schutz, the executive director of the Shaker Museum in Chatham, NY, which is currently undergoing a major expansion designed by Annabelle Selldorf, the founder of Selldorf Architects in New York. .

The Shakers were “striving to do something different from the rest of the world,” Ms Schutz said. Both sexes had equal responsibility and mobility within the church long before women could own property and vote, and black worshipers were welcomed decades before the country abolished slavery.

The group’s influence has been particularly widespread in recent times, inspiring not only restaurateurs like Ms Sodi and Ms Williams, but also fashion, art and design designers. As the Shaker anthem proclaims, it’s the gift of being simple, perhaps even more so in these times that are anything but.

“People I’ve spoken to, designers, makers, people like Rita and Jody,” Ms. Schutz said, are currently drawn to aspects of Shakerism because of “a desire to communicate a belief system and a level of integrity.”

“We look to the Shakers to find what we are collectively looking for,” she added.

Officially called the United Society of Believers in Christ’s Second Appearing, the religion began in England as an offshoot of Quakerism. Its adherents were given the name Shakers because of an early form of worship that involved spontaneous, ecstatic movement.

Based on the principles of community life, celibacy, and a life lived in service to God, Shakerism flourished under the leadership of its charismatic founding leader, Mother Ann Lee, an illiterate visionary who preached receiving messages from God that these principles were the only way to salvation.

The tenets of the religion also include the belief that every object worshipers put their hands on is a vessel of worship. Recognized for innovations such as the circular saw, the flat broom and the seeds sold in sachets, the Shakers, whose members call themselves brothers and sisters, have developed a particular know-how for woodworking and cabinetmaking.

They first used pieces to furnish their growing communities, then as a way to support them by selling items to consumers, marketing their “Shaker Made” brand as synonymous with well-made and durability.

At their peak, the Shakers had a footprint stretching from Maine to Florida and as far west as Indiana. Their furniture became valuable to collectors in the early 20th century when it began to be appreciated as one of the first uniquely American design styles. Around the same time, the Shakers’ ranks began to dwindle.

“The appeal of Shakerism is not an easy sell,” said Brother Arnold Hadd, 65, one of two faithful practitioners at Sabbathday Lake Shaker Village in New Gloucester, Maine. Founded in 1783, it is the only active Shaker community in existence. Its other resident, Sister June Carpenter, is 84 years old.

Emily Adams Bode Aujla, designer of the Bode menswear line, is part of the Shaker Museum’s Maker’s Circle. The group of artists and designers, Katie Stout and brothers Simon and Nikolai Haas, come together to discuss the influence and history of the Shakers in videos filmed for the museum’s YouTube channel and at events such than the Design Miami show.

“Their commitment to craftsmanship was unparalleled,” said Ms Bode Aujla, 32. While its quilt-patch separates have a handmade aesthetic quality reminiscent of Shaker garments of the past, it’s the ethos behind them that is drawn more directly from Shakerism. To reduce waste, she mainly makes clothes with deadstock – unused fabric – and archival textiles, much like the Shakers, who reuse fabric from used clothes to create doll clothes or mops.

“We have created a new way to build a business and invest in particular things, like manual labor and craftsmanship, and be able to continue making unique clothes,” Ms Bode Aujla said. “They’re kind of an icon for that.”

The Shaker spirit was channeled through other fashion designers, including Tory Burch, whose Spring 2021 collection was based on the Shaker maxim “beauty lies in utility” and featured in a show at Hancock Shaker Village, a former community turned museum in Pittsfield, Mass.

Last year Hancock Shaker Village was the location of another show, “Heaven Bound”, which featured the work of Thomas Barger, a sculptor in Bushwick. Mr Barger said the Shakers had a ‘holistic ethic – men and women were treated equally – and that relates to today’. He added that a growing interest in Shaker craftsmanship was clear, citing a reason that has inspired many people to refresh the homes they’ve spent a lot of time in during the pandemic: “People just want to live with beautiful things. “.

For his exhibit, which explored themes of religion and agriculture, Mr. Barger, 30, subverted the austerity of Shaker furniture using elements of it for playful effect, flipping chairs, exaggerating their height and crushing the Shaker baskets with plywood and polyurethane. create sculptures.

Others made less dramatic reinterpretations. In his studio in Windham, NY, Brian Persico, a furniture designer, makes ladder-back chairs and sofas that are heavily influenced by the Shaker tradition. Less rigid than the originals that inspire them, his pieces have a slight roundness that makes them more at home in the 21st century, while drawing inspiration from the straightforward allure of Shaker design.

“It’s so simple,” Mr. Persico, 35, said of the style. “And it speaks to a much simpler life that everyone yearns for but is completely unreachable.”

In the Sabbathday Lake Shaker community in Maine, which includes a row of white and brick buildings lying on the crest of a gently sloping hill, such a life is very real, if anything but simple. The age and immobility of its senior resident leaves most of the work needed to keep Shakerism alive in 2022 to Brother Arnold, who joined the Shakers in 1978 at age 21 and is now the historian, theologian and ambassador undisputed spiritual faith.

His responsibilities include maintaining the five-story 19th-century dwelling house and the 19,000-tree apple orchard; tending to his herd of Scottish Highland cattle and his ever-growing flock of sheep; and running an online and wholesale herb business.

Although residents have always hired outside help, the pandemic has limited their ability to employ as many staff as in the past. “I will be very happy when I don’t have to do all that,” he said. “But for now, that’s what I have to do. God give me the strength to do it.

Although much of his fate rests with him, Brother Arnold is not fazed by speculation about the survival of his faith. “If we do the will of God, vocations will be created. I have seen that confirmed,” he said, adding that there is one person who will most likely join Sabbathday Lake soon.

He always saw the broader fascination with the material history of Shakerism as a way for the world to better understand the Shakers. But too narrow a fascination with possessions obscures the Shaker message of a life lived in service to God.

“A chair is a chair: it’s just there to sit on,” he said.

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Digital Fashion House The Manufacturer Raises $14M in Series A Funding Round

The maker announced a Series A funding round led by crypto fund Greenfield One. The Fabricator plans to use the funding to support and build on the company’s plan to create the “Metaverse Wardrobe” through its co-creation NFT platform, The Fabricator Studio. Picture: The Maker

The manufacturera decentralized digital fashion house that operates at the intersection of fashion, gaming and blockchain, announced a Series A funding round led by Greenfield Onean early-stage crypto fund, with an additional stake of red dao, Sfermionand Ashton Kutcher and Guy Oseary Sound companies, among others. The funding is expected to be used to support and build on the company’s plan to build the “metaverse wardrobe” through its co-creation NFT platform, The Fabricator Studio.

Since 2018, the brand has been leading the fashion industry into a digital future. The $14 million funding allows the company to focus on providing a platform where everyone can participate in the digital fashion economy. The company’s mission is to build a decentralized fashion house that will dress the metaverse and create a more sustainable fashion industry. The Maker Studio enables anyone to create, trade, and wear digital apparel, and The Maker estimates that 100 million people will wear metaverse apparel minted in its studio by 2025.

The Manufacturer has previously partnered with brands such as Adidas and epic games and is about to join women’s worldthe largest female-led NFT community, and The sandbox. Epic Games recently awarded an open grant to digital creators for projects using its Unreal Engine software.

“The story of digital fashion needs a new narrative, one that leaves toxic behaviors and waste behind and looks to the 21st century and beyond. In the metaverse, we get to create new ground of game where everyone can benefit and appreciate the love of self-expression and create an economy around it. We’ve designed the tools to help build a new fashion industry, one in which we believe we will all thrive” , said Amber Slooten, co-founder and creative director of The Manufacturer.

The Manufacturer recently participated in Metaverse Fashion Weekwhich took place March 24-27 on virtual reality platform Decentraland and included a series of runway shows, afterparties and branded pop-up stores, with avatars walking digital runways to showcase the digital apparel.

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To Founder Ana Kannan first looks at sustainable fashion brands for you

The coming of age of Generation Z has brought about many changes in fashion and beauty. Their affinity for technology has fueled the wild success and growth of social platforms like Instagram and TikTok. These shoppers took “brand ethics” to a deeper meaning, leaning into a more intentional approach to shopping (like buying second-hand and prioritizing minority-owned businesses). They also sought to redefine the definition of “sexy” by requiring more body-hugging lingerie. Now the Zoomers are moving on to their next feat: holding brands accountable to their sustainability claims. Enter Ana Kannan, 23, founder of Toward, a cutting-edge retailer with a conscience.

Although Kannan was raised as a vegetarian and instilled in her by her parents a “low waste ethic”, it was not until two years ago that she saw a providential opportunity to channel these values ​​into a game-changing company. “I saw that there was a renewed focus on environmental and social responsibility as people stayed home and saw the impact of doing less, what getting around less was having on the planet. “, she told TZR.

After earning a bachelor’s degree in math and economics from the University of Southern California in 2020, Kannan also saw a gap in the market for retail space that favored fully sustainable brands. It was then that she spawned the idea of ​​Toward, a platform that provides consumers with metrics of brands’ sustainability efforts, so customers can make informed decisions about the products they choose. buy. With a name that implies progress, the company is on a mission to disruptively create a more responsible way to buy luxury goods and satisfy consumers’ growing desire to support ethical businesses.

“I wanted to marry the concepts of responsibility and buying the things I loved,” says Kannan, who noted her own distrust of fashion and beauty‘s sustainability claims as a consumer.

To verify the brands for herself, she used to scour their websites for sustainability commitments and draw her own conclusions about the eco-friendliness of certain materials despite the claims and the supply chain. To give an example, she mentions a hypothetical brand that presents itself as sustainable for its use of natural materials, such as cotton. However, traditional cotton production often uses pesticides and excessive amounts of water. Alas, Kannan’s personal verification process was taxing and inefficient. “A lot of brands weren’t really willing to give that information to any shopper,” she shares.

By forming Toward, gathering this information as criteria for a label to be part of the platform, Kannan was able to find a handful of brands that she and other conscious consumers could trust. “We get questions [from shoppers] all the time on the manufacturing processes, on the mixtures of materials, etc. So it’s really great to have concrete answers,” she says. Currently, there are just over 20 emerging and established brands that can be purchased on the site, including Anna October, Leset, Closed and Vivienne Westwood.

The Toward team vets brands carefully, asking potential labels about 100 questions about their products and practices. The framework, which Kannan says he developed over the course of a year, is a way to assure consumers that brands on Toward meet the highest standards of ethical, social and environmental responsibility by precisely measuring where a brand is doing and what what she plans to do. to extend its positive impact.

It outlines a wide range of sustainable business practices, including workers’ rights legislation and manufacturing process details. The section is divided into several areas of intervention: transparency, emissions, materials, chemical waste, workers’ rights, biodiversity and forestry, and ethics (or how the brand can encourage responsible consumption among its consumers). The topic is then scored on a weighted scale, as the Toward team deemed some issues more important than others. For example, they rated transparency higher than ethos because they believe reducing emissions will have the greatest impact right now. If brands score 65 or higher, Kannan feels confident doing business with them.

The verification process takes about a month. Toward asks brands to provide details for each question to which they answer “yes”. For example, if a brand claims to use organic or recycled materials, it must provide a percentage of products made with such materials, as well as certification. “If a product uses EcoVero-certified viscose, we want to see that certification from that governing body,” says Kannan. “Sometimes we even obtain certifications from third parties, such as international associations for the defense of workers’ rights. Sometimes brands ask them to carry out the audits for them.

These procedures are also great ways to find out what makes each brand unique. “One thing I really like [Savannah Morrow The Label] is his use of peace silk,” she explains. “Previously, when making silk items, silkworms were boiled alive and perished in the process. But with peace silk, those silkworms are alive and well. There is also AGOLDE , a popular denim brand that recycles 90% of the water used in the production process and also uses recycled leather in its collections.

Even after Toward introduces a brand into its orbit, the review process is ongoing, in order to hold it accountable. Additionally, the column is continually updated to reflect an accurate and up-to-date understanding of fashion sustainability, says Kannan. In addition to its e-commerce presence, Toward will also open its first physical store on Melrose Avenue in West Hollywood later this month. If the LA store works as they hope, Kannan says Toward will expand to other locations on the West Coast and then head east.

You can pick up some of Toward’s favorite TZR parts, ahead. However, be aware that the Toward team has implemented a purchase limit of 12 orders per year to help consumers shop wisely.

At TZR, we only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

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Boys Get Sad Too is a loungewear brand that raises awareness for men’s mental health 👏🏻 | Shopping

Anyone can suffer from mental health issues, but unfortunately boys are less likely to reach out when struggling with their emotions. This is one of the factors that explains why suicide is the leading cause of death among men under 50.

Entrepreneur Kyle Stanger also talks about his own battle with mental health and after two people close to him took their own lives, he decided to create a fashion label that would encourage men to talk about their feelings. Because yes, the boys also become sad.

From what was originally a four-word scribble in Kyle’s notebook during a therapy session, Boys Get Sad Too quickly grew into a successful clothing brand that was even endorsed by the mayor of London Sadiq Khan.

The brand stocks unisex AF hoodies, sweatshirts and comfy tees. all with their signature brand and proudly donate 10% of all proceeds to mental health charity CALM (The Campaign Against Living Miserably).

With sizes ranging from XS to 5XL and all colors, there really is something for everyone.

So wear yours proudly and encourage your family and friends to open up about how they are. really feeling. You might just save someone’s life.

View the full collection online, here.

If you want to talk to someone about your mental health, you can call the Samaritans on 116 123 or email [email protected]

Learn more about heat:

9 sustainable fashion influencers to follow on TikTok and Instagram

19 seriously awesome midi dresses to always wear this spring

Yes, low-rise jeans are back! Here are the best for shopping on the main street

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Fashion brand

The business success of fashion designer NI after his career with big brands

A Belfast fashion designer who had a successful career with big brands but decided to make her own has won a prestigious award.

Síofra Caherty, originally from Armagh, worked with Adidas in Germany for years and other businesses before taking a leap of faith to start her own business back home.

She is one of five winners to receive a cash prize of €10,000 to support the development of their craft and business skills at the RDS Craft Awards 2022.

Read more:Belfast mum’s delight as breastfeeding website shortlisted for award

The 35-year-old set up Jump The Hedges five years ago, which sells tote bags, fanny packs, stuff sacks and yoga bags.

Some lines even sold out in less than five minutes.

Síofra told Be: “I worked as a designer with Adidas in Germany and with some Irish brands too. After that I decided I wanted to have my own business, so I came back here and did a master and developed Jump The Hedges after that.

“It was really a way for me to create something myself that was really sustainable because I was going to be involved in all aspects of the business.

“It was a way for me to use all the experience I had gained from working as a designer for about seven or eight years. I was able to use the experience I had gained from living in Germany and America in my own business.”

She added: “I currently create bags from reclaimed materials or waste, then I also do community and educational workshops and teach around sustainable design.

“Because the bags are made from salvaged materials, each bag is individual, I’m currently using a truck tarp, it’s really heavy duty bags, then I do what I call ‘bag drops’ in line.

“My shop is closed most of the time and I only open maybe four times a year, doing a ‘bag drop’ I have maybe 100 bags that I spent the previous three months making .

“The last drop was for Ukraine and it sold out in five minutes, the last one was on Christmas and it sold out in half an hour. They sell out very quickly.”

Síofra said it makes her “thrilled” that her Belfast-made bags are popular and people are interested in buying sustainable products.

“They’re not necessarily cheap either, my cheapest item is around £70…but at the same time people are aware that they’re made here locally, they’re sustainably made and transparent.

“It’s good that people believe in what I do and support it,” she added.

Looking back since starting his own business, Síofra explained how far he’s come.

“It was really very difficult [at the start] Because I’d had a lot of high-paying design jobs and had a very clear career trajectory, it was very clear what level I was going to go to, so leaving and doing my own thing seemed almost pretty stupid somehow.

“I could see my friends around me and their careers moving forward, it was really tough.

“When I got my first sewing machine it was incredibly heavy and incredibly fast and I couldn’t use it at first. I didn’t have the skills and I couldn’t control it. I don’t see it go this way.

“I had this ambition of having my own business and created my own deadlines, like ‘if I haven’t sold bags in six months, I’m quitting’, but these bag drops are selling.. .when I started I was I don’t sell any bags.

“I was working part-time in stores, I was teaching part-time, I was doing all these other things. It’s really amazing now. It’s really positive,” she said.

Síofra with a recovered truck tarp

The designer told how she received great support from NI, with her main market originally being in Dublin.

“Now it’s starting to balance out.

“I really get a lot of support in Belfast and the surrounding area, I’m not even talking about financial support, I get a lot of people messaging me saying ‘Oh I really like what you’re doing’ and ‘It’s really cool that you’re in Belfast’.

“I did workshops at Ardoyne, and it’s very important to me… I meet young people who don’t even imagine themselves being fashion designers.

“You can do whatever you want to do.”

The 35-year-old says she is now happy to have taken the plunge, but it has not been an easy journey.

“Perhaps the hardest thing is your own expectations. I’ve had these jobs you’d be proud to tell people, [they’d] being like ‘Ohhh, Adidas’, and then when you say you work for yourself, people kind of go, ‘Aww’.

“It’s not the fulfillment of the ego, it’s more a matter of [the fact] I do this because I get a lot of joy out of it.”

For others looking to start their own business, the fashion designer added, “Definitely go for it. There is no perfect time.

Some of Jump The Hedge’s tote bags

“There’s no better time than the present. Surround yourself with others who are doing similar things.”

The former Armagh woman says the RDS Craft Award is the country’s ‘most prestigious craft award’, with Síofra set to use her award to train and attend a leatherwork and bag-making course in Italy.

“There’s nothing really like that. To be shortlisted, you have to win a previous competition.

“I will have the opportunity to learn from the best in the world in what I really do, this will allow me to create a more artisanal and more luxurious product.”

Síofra said she was “really shocked” to have won the award, explaining that she didn’t think she would.

“I just thought my work was way too unusual, I felt like what I do was quite specialized and sometimes it’s hard to see the value of the waste, and I try my best to make people see [it].

“I was really happy, really surprised and really grateful.”

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Fashion brand

Disney and Stella McCartney team up for a second Fashion Merch collaboration

While the Disney family-friendly entertainment group has struggled in the media lately over its slow response to Florida’s controversial ‘Don’t Say Gay’ bill, British designer Stella McCartney reminds us that founder Walt Disney’s vision was magical. McCartney was inspired by the early work of the animator, Fancy! to be exact for a delicious collection of fun pieces to wear for spring.

the Stella McCartney Presents Disney Fantasia! The collaboration follows the International Women’s Day and Disneyland Paris project where Stella let Minnie wear the pants when designing the first-ever pantsuit for Mickey’s female sidekick in March. the Fancy! project was born out of McCartney’s love for the cult animated film mixing fashion and whimsy for pieces meant to be collectibles.

Considering Mickey’s biggest fans would be those under 18, a Stella McCartney Kids capsule collection will follow this fall. But the recent rise in Disney fashion collaborations suggests otherwise. The beloved happy mouse has been a favorite of luxury fashion designers with brands including Gucci, Saint Laurent, Comme des Garçons, Supreme and even Christian Lacroix for Desigual all creating merchandise featuring the famous Disney mouse . According to this Fashion Law article, in 2018 Disney generated over $60 million in retail sales of licensed merchandise.

The unisex collection takes inspiration from the natural world with The Rite of Spring and Mickey Mouse himself as a sorcerer’s apprentice, both themes from the film. In keeping with the brand, the pieces also embody the brand’s sustainable goals by using reclaimed, repurposed and recycled materials on the pieces that exude a youthful athleticism and vibrant energy akin to the Stella McCartney Summer 2022 collection.

Inspiration and source work include Mickey Mouse hand patterns and rare 1940s posters on limited edition repurposed antique silks from LVMH’s Nona Source. Knits with graphic Mickey and broom-man riffs on the film’s Sorcerer’s Apprentice segment, alongside blushing satyr backdrops from The Pastoral Symphony. Reinterpreting the night skies of the movie and the glitz of Summer 2022, the advanced bodycon knits shimmer with PVC-free glitter.

Sustainable sportiness can be found in jackets made from recycled nylon cheesecloth, dungarees and short pants, hoodies in organic cotton jersey and tiny vests in Fantasia prints. Accessories also get in on the action with Mickey’s head silhouette bags and the iconic Falabella bags featuring a rainbow Mickey.

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Fashion brand

Sheep Inc takes eco-fashion to the next frontier – Robb Report

When it comes to climate change, the proverbial jury is out. More than 97% of actively publishing climatologists agree that anthropogenic temperature change is a reality, and challenges to this claim, though abundant, never stand up to even cursory scrutiny. The causes are myriad but, notoriously, fashion contributes up to 10% of global carbon emissions per year.

If these grim realities are irreversible, however, Edzard van der Wyck, the co-founder of Sheep Inc, never got the memo. The cardigans, hoodies and jumpers from the three-year-old London label are not only beautifully cut and crafted, but also biodegradable and designed to last a lifetime. Moreover, according to the company, its operations save more carbon than they emit.

“Our starting point was understanding how to create beautiful products while addressing the climate emergency,” van der Wyck said. Robb Report. “There are so many systemic issues with the way things have traditionally been done in fashion.”

Sheep Inc founders Edzard van der Wyck (left) and Michael Wessely.

Mouton Inc.

Besides CO2 emissions, Sheep Inc is zealous about responsible waste disposal. “The statistics are shocking,” says van der Wyck. “Over the past two decades, we have witnessed an accelerated growth in the production and consumption of clothing. Large amounts of non-renewable resources are extracted to produce clothes that are worn a handful of times before being thrown away.

Following the appetite for fast fashion has made textile production one of the dirtiest industries on the planet, producing 1.2 billion tons of CO2 a year and, as van der Wyck puts it, “exploiting cheap labor to satisfy Western desires for increasingly cheap clothing. which are treated almost like single-use goods.

There’s no such thing as a tough moral stance to inflame social media with skepticism, so it’s perhaps inevitable that Sheep Inc’s social media posts are often inundated with comments from people, their mind sniffers. hypocrisy lit up at 11, eagerly dismissing all claims of carbon negativity. But van der Wyck insists the claim is valid.

Freshly sheared wool being prepared to be made into yarn.

Sheep Inc’s production begins with sourcing wool from sustainably raised sheep.

Ben Curran

“It starts with looking at product needs,” he says, noting that “the most durable items are the ones that will be part of your wardrobe for generations to come. What follows is to determine which material is best suited to perform the desired function in the most durable way possible. »

Van der Wyck and his team found that merino wool ticked all the boxes. The natural material, used in many luxury sweaters, is fully biodegradable and effectively regulates body temperature, meaning it can be worn all year round. “It also has natural antimicrobial properties,” adds van der Wyck, “so it cleans itself and odors don’t linger on the fiber, minimizing the need for washing, which means it has a low impact on lifespan.”

Unlike traditional fashion brands, Sheep Inc has built its supply chain from the bottom up to control and mitigate carbon emissions every step of the way. In the case of Sheep Inc, that means starting with woolly sheep. “Our wool is sourced in New Zealand from sheep farms at the forefront of the regenerative agriculture movement, sequestering more CO2 from the environment than their operations emit – approximately 10.5kg CO2 per kg of wool produced.”

A lightweight crewneck ($190) and color-block hoodie ($220) from Sheep Inc.

A lightweight merino wool crewneck ($190) and color-block hoodie ($220).

Mouton Inc.

Van der Wyck insists that all of the brand’s suppliers work with solar electricity and engage in other sustainable manufacturing methods. But, the Facebook skeptic can (and regularly does) cry, what about transportation? New Zealand sheep farms are hardly local to Sheep Inc’s head office in London. Van der Wyck happily explains: “The reality is this: the low net emissions profile at the farm level far outweighs the negative impact of transportation. Transport, if carried out by boat as we do, represents a proportionately small part of our overall footprint, averaging around 0.6 kg of CO2 impact per sweater. Compared to the 10.5 kg of CO2 that Sheep Inc’s farms remove from the environment, shipping costs are minimal.

Of course, everything, even van der Wyck saying those words, has a carbon footprint. So how can a manufacturing method, no matter how diligent, be carbon negative? “We invest 5% of our income in regenerative biodiversity projects,” he says, referring to a fund the brand set up in partnership with the head of climate science at London’s University College.

A flock of sheep in New Zealand, where Sheep Inc sources its wool.

A flock of sheep in New Zealand, where Sheep Inc sources its wool.

Aaron Smale

Each sweater is fully traceable, back to the sheep it came from, via a QR code tag on the hem (made from a bioplastic derived from castor beans, of course). Van der Wyck is adamant that it’s more than just a marketing gimmick: “A simple tap of your phone lets you see the journey of the sweater, its carbon footprint at every step of the supply chain. supply, and it also lets you name and track a real one – live sheep on one of the farms that supplied the wool.

Ultimately, it’s about getting people to think more deeply about what they’re buying: “Every product carries a story of creation, and that provenance – the journey of a garment – must be taken into account. before you make a purchase…the awareness is where the change really starts to take shape.”

Unfortunately for those social media opponents craving green shame, van der Wyck’s explanations are pretty watertight. Cynicism makes it easy to assume that planet-friendly brands are only there for the marketing potential, but what if green kudos were just happy guarantees of doing the right thing? Sheep Inc certainly proves that the latter is possible.

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Fashion brand

Want your watch to sell? Ask a president to wear it.

On New Year’s Day, Michelle Obama posted on Instagram a photo of her and Barack Obama in festive attire: matching star-shaped gold paper glasses, a pearl necklace around her neck and, to her wrist, a superb entirely black watch.

The watch was notable because in recent years the former president has been seen wearing a Rolex Cellini. This one had a different and much more casual look, a recently released collaboration from athleisure brand Actively Black and Teleport Watches.

The timepiece is actually the result of misfortune. In July 2021, Lanny Smith, the former NBA player who is the managing director of Actively Black, had his car broken into and his Hublot watch stolen. Instead of buying the same model, Mr Smith started looking at black-owned watch brands and came across Teleport, a New York-based company founded in 2020 by the husband-and-wife team of Michael Porter and Trenel Francis Porter.

Teleport makes both silicone and metal watches, and its signature is the lucky number seven that appears on the dial of each watch (the brand’s website says the number represents “perfection and completion “). Mr. Smith bought one of Teleport’s watches and said he was impressed with it.

“The quality was just amazing,” he said in a recent phone interview. “It reminded me of what I’m trying to do with Actively Black.”

He posted information about the watch on his personal Instagram feed, which has over 10,000 followers, and the owners of Teleport contacted him. After corresponding for a bit, the two brands decided to collaborate on a sports watch, which was released on Christmas Day.

The result was a chunky waterproof watch with an octagonal bezel and a round dial, in black. It has a silicone strap and a black stainless steel case, with a Miyota quartz movement. The watch sells for $300 and is available in 41 millimeters and 34 millimeters; it is part of a set for him but can be purchased separately.

Mr. Smith said he was surprised by the photo of the Obamas. “He could have access to Rolexes, any watch he wants,” he said. “So when I saw the watch on his wrist, I thought, ‘This is amazing. He wears it.'”

After the photo was published, the mysterious black watch quickly caused a stir, and once Mrs. Obama’s stylist identified it, the model sold out. A second delivery is now available for pre-order on the Actively Black website and Mr Smith said he expects them to start shipping by April 20.

Mr Smith said many young black men had grown up hearing rappers and artists talk about Rolex or other expensive brands, and thought that was the only mark of success. “I want to change that narrative,” he said, “and promote the purchase of a black-owned watch brand that cares about our community.”

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Fashion brand

Fashion brands are opening virtual stores in the metaverse

American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the Metaverse during the recent Metaverse Fashion Week organized by virtual social world Decentraland. Tommy Hilfiger also took part in the event to showcase its Spring 2022 collections and host a digital retail platform where consumers can purchase NFTs for their avatars or purchase physical items from the Metaverse.

More than 70 brands, artists and designers took part in the fashion week. Dolce & Gabbana, Dundas and Etro, The Fabricator, Kid Super and NFT Superstar FEWOCiOUS were some of the brands showcasing their digital collections at the event.

As part of the show, DKNY offered avatars a unique and immersive experience for the virtual retail exhibit – themed around its Spring 2022 “Do Your Thing” campaign. The campaign reinforces the values ​​intrinsic to the brand’s ethos – individuality and self-expression, both encouraged and reinforced in the metaverse, the company said in a statement.

American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the Metaverse during the recent Metaverse Fashion Week organized by virtual social world Decentraland. Tommy Hilfiger also took part in the event to showcase its Spring 2022 collections and host a digital retail platform for NFTs.

“It’s the first meta department store in the history of web3 and anyone can visit it!” Interact as a guest or attach your crypto wallet to access all features, while protecting your progress in the world and your digital assets,” Selfridges said on its social media accounts.

“When I founded my eponymous brand in 1985, I never imagined I would see a time when fashion weeks would be held in a completely virtual 3D world,” said Tommy Hilfiger. “As we further explore the metaverse and all it has to offer, I am inspired by the power of digital technology and the opportunities it provides for engaging with communities in compelling and relevant ways.”

Fibre2Fashion (KD) News Desk

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Fashion brand

Handsome: to maintain its reputation as a fashion house

The author is an analyst at NH Investment & Securities. She can be contacted at [email protected] — Ed.

Handsome is a leading domestic high-end fashion brand. It strengthened its fundamentals both through a no-sell pricing policy and through proprietary distribution channels for The Handsome House and The Following visible earnings growth for the company’s beauty category products, share price revaluation is in the cards.

2022 will be the year of change

We are running a hedge on Handsome at Buy, with a TP of 46,000W. Our TP is derived by applying the 9x average P/E for domestic fashion brands to our 2022E NP estimate. With Handsome’s stock price of W34,950 (as of March 24) equivalent to a 2022E P/E of 7x, our TP offers a 32% upside.

As fashion represents 99% of Handsome’s existing portfolio, the company needs a breakthrough in the domestic apparel market. We expect 2022 to be a year of change for the company, given: 1) the strengthening of its online business to meet the needs of MZ generations; 2) visible result of concept stores in large cities; and 3) its plans to focus on expanding the beauty category.

Directly Managed Retail Channels to Report Strong Sales

For 2022, we forecast consolidated revenue of W1,472.9 billion (+6% yy) and revenue of W166.9 billion (+10% yy). Online sales are expected to reach W309 billion (+7% year-on-year), accounting for approximately 21% of total sales. As for EQL, although its transaction volume was only W10 billion last year, Handsome plans to develop EQL as a fashion curation platform for MZ generations. This year, the trading volume at EQL is expected to be around W35 billion.

Handsome’s own offline retail channel, The Handsome House, will likely continue to prove its worth. To date, Handsome operates The Handsome House stores in Gwangju, Busan and Jeju and its high-end outlet Handsome House F/X (Fashion Express) in Cheongju. Unlike department stores, its directly managed offline stores allow the company to save costs and deploy more effective marketing activities. We expect their average monthly sales to reach around 800 million W.

Starting this year, Handsome’s beauty category is expected to grow faster. After launching its Oera cosmetics brand in August 2021, the company plans to open Liquides Perfume Bar, a premium perfumery, in 1H22. Noting that fragrances are particularly popular among MZ generations, we believe Handsome’s recently launched cosmetics brand, including its high-margin fragrances, will drive future earnings growth. If there is visible growth in earnings from the company’s beauty category products, a reassessment of the stock price should be considered

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