French fashion

Bruno Pavlovsky of Chanel to take over as head of the French Fashion Federation – WWD

PARIS – Bruno Pavlovsky is about to be elected president of the Fédération de la Haute Couture et de la Mode at its general assembly on July 1.

Pavlovsky, president of fashion and chairman of Chanel SAS, sits on the executive committee of France’s fashion governing body. Ralph Toledano, who had held the post since 2014, served three terms as head of the institution, making him ineligible for re-election.

Pavlovsky said that if he was confirmed in this position, he intended to continue the work of his predecessor, alongside executive chairman Pascal Morand, in a spirit of continuity.

While the coronavirus pandemic has prevented many fashion editors from travelling, the federation has partnered with data and insights firm Launchmetrics to pivot Paris Fashion Week to a digital showcase, later transitioning to a format hybrid combining physical and online events.

With 78 physical events out of a total of 84, the Parisian men’s shows, which take place from Tuesday to Sunday, confirm the strong comeback of physical events.

Chanel has championed Paris as the capital of creativity and capital of fashion, pushing for competitors to rally around Paris Fashion Week again, after a period that saw a number of big brands, including Saint Laurent , Balenciaga and Céline, split up to show on their own schedule.

The French luxury brand recently opened a hub of specialist workshops on the outskirts of the city, is sponsoring the renovation of the Grand Palais and has funded a new permanent exhibition space at the Palais Galliera, the Paris fashion museum.


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Hazel J. Edmonds

The author Hazel J. Edmonds