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Balenciaga invites its guests to the FW22 show with cracked iPhones

Crushed it! Balenciaga invites guests to its Paris Fashion Week show with broken iPhones engraved with the date, location and time as a “real artifact of the year 2022”

  • Balenciaga invited guests to its show by sending them broken iPhone 6s
  • The phones had cracked screens and were etched with the date and location of the event
  • Mobiles described as “genuine AD 22 artifact” and not working
  • Brand’s Fall/Winter 2022 show will take place on Sunday and will be streamed live










Luxury fashion house Balenciaga invited guests to its latest fashion show by sending them personalized broken iPhones.

Rather than traditional paper invitations, the French brand opted to send personalized mobiles engraved with the date and time of its Fall/Winter 2022 show at Paris Fashion Week.

Described as a “true artifact from the year 2022”, the phone – and the damage to it – is real, but not working and should be used “for display purposes only”.

The brand’s 360° show will take place this Sunday and will be broadcast live worldwide from the Balenciaga website.

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Luxury fashion house Balenciaga invited guests to its latest fashion show by sending them personalized broken iPhones

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The French brand has chosen to send personalized mobiles engraved with the date and time of its Fall/Winter 2022 show

The invitation reads: “Please find personalized information on the back of this phone. This is a true artifact of the year 2022.

‘It is not functional and should be used for display purposes only. This document certifies that this device is, to the best of our knowledge, not artificially made but made from years of use and later neglect.

The fashion house, known for its quirky marketing tactics, received a mixed reaction online, with some users calling the invitations “cool”, while others were taken aback by the bizarre invite.

“Balenciaga baby you’re a few years late… Tumblr iPhone-mania ended in 2015 I’m sorry,” one user wrote.

Described as a

Described as a “true artifact from the year 2022”, the phone – and the damage to it – is real, but not working and should be used “for display purposes only”.

‘Balenciaga has sent guests to its next show. The invite was a broken iPhone 6s with laser-printed Balenciaga detailing on the back. Wow, said another.

A third commented: “So Balenciaga’s invite to their Sunday show is an iPhone 6 with a cracked screen…interesting.”

‘A personalized iPhone for a Balenciaga fashion show? It’s crazy how far you can go with this shit, funds speak the jargon!!! another user said.

The celebrity-loved label has been worn by stars such as Beyoncé, Adele, Meghan Markle, the Kardashians and Kanye West, is known for its bizarre marketing methods.

The brand has previously been mocked for bizarre Instagram posts – including dogs posing in giant hoodies and modeling earrings on lemons, although these have all been removed in favor of a single photo of Ukrainian flag.

The fashion house, known for its quirky marketing tactics, received a mixed reaction online, with some users calling the invitations a

The fashion house, known for its quirky marketing tactics, received a mixed reaction online, with some users calling the invitations “cool”, while others were taken aback by the bizarre invite.

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Tags : fashion housefashion showfashion weekparis fashion
Hazel J. Edmonds

The author Hazel J. Edmonds