Fashion brand

Australian fashion label Dangerfield slammed online for quietly dropping its plus size range


Australian fashion label Dangerfield slammed for quietly dropping plus size fashion line

  • Alternative fashion brand Dangerfield is quietly shutting down its plus size range
  • Customers criticized the brand on social media for ax sizes 22-24
  • The brand stopped stocking sizes in August this year without an explanation
  • Dangerfield issued a statement on Friday announcing its “inclusiveness strategy”

An alternative Australian fashion brand has come under fire from buyers for quietly dropping its plus size fashion line.

Dangerfield quietly removed its Curve clothing line which stocked sizes 22 to 24 in August 2021 without offering an official statement or explanation.

The brand also removed its ‘Curve’ size option entirely from its website and significantly reduced its existing plus size inventory, which ranged from sizes 18 to 24.

Dangerfield quietly stopped stocking sizes 20 to 24 as part of its Curve clothing line in August 2021 (pictured, a model showing off Dangerfield’s plus size range)

After a spate of public backlash – which accused the brand of alienating part of the plus size community – Dangerfield released an official statement on Friday.

“We pride ourselves on being an inclusive brand and have recognized that the Curve line does not provide our loyal customers with enough choice and the right fit,” the brand wrote on Instagram.

“In August 2021, we made the decision to expand our range of straight sizes up to a size 20.

Dangerfield released a statement on Friday saying the brand prides itself

Dangerfield released a statement on Friday saying the brand prides itself “on being an inclusive brand”

“Previously, the Curve line had only 62 styles and now, thanks to the changes we’ve made, our customers have access to over 638 styles up to a size 20.”

“We have received feedback on our sizes 22 and 24 in regards to fit, and we are working on what that will look like in future collections. ”

Dangerfield has urged customers who purchase these sizes to contact the company for updates.

“Over the next few weeks, we will receive an exciting initiative that will be available to frontline workers and that is produced in a range of sizes from size 6 to size 24,” the release said.

“It’s part of our inclusion strategy to ensure that all members of our community have the opportunity to wear what they love.”

But the brand’s response didn’t go over well with social media users who lambasted the company for preaching the opposite of size inclusiveness by limiting their range to size 20.

Customers slammed the brand on social media for removing its curvy line which included sizes 22 to 24

“Why not just include sizes 22 and 24 in your straight sizing range to begin with? People over 20 should also wear clothes, ”one person wrote.

“How can you be proud to be inclusive when you’ve literally just done the opposite of that,” commented another.

“Why not offer the styles of the Curve range from the start? Where do you even go to announce it if people haven’t complained? Added a third.

An email obtained by Pedestrian TV sent by Dangerfield to a customer earlier this year revealed that buyers were not happy with the limits of its Curve line.

The email also said it had received mixed reviews about its size, with customers complaining that the styles were larger than industry standard sizes 18-24.



Hazel J. Edmonds

The author Hazel J. Edmonds