Fashion designer

Amazon Canada spotlights 2 Montreal fashion brands and their quirky collections

Amazon Canada dresses two Montreal fashion brands and their designers with a special online collection and video about their unique approach to style. Entin Gartini and Matteo Valmora made the cut for the second edition of the site Spotlight on designers, celebrating six Canadian creators. The series hosted by acclaimed stylist Brad Goreski (of Canada’s famed Drag Race) explores the work of each designer, while walking consumers through exclusive garments they can shop.

“Canadians like to support small businesses; this series allows consumers to shop from home [and] helps them feel connected to what they wear and the people they support through their purchases,” said Vickie Gu, Director of Amazon Fashion Canada. Spotlight on designers aims to expose locally popular products on a national platform.

Entin Gartini is a Montreal-based Indonesian designer who uses a traditional wax technique to handcraft unique batik fabrics. She launched her first collection in 2016, mixing her unique fabric with colorful silhouettes – each piece with a unique design created by Gartini. She is one of early muslim creators in Canada to gain popularity and she says the road to success has not been easy.

Matteo Valmora is a Montreal-based Canadian-Italian artist whose fashion designs deconstruct binary designs in menswear with an eye toward gender-neutral fashion. They launched their eponymous brand in 2020, which they said was inspired by a mountain they saw on their way home from work.

Each of the spotlight winners receives $25,000 from Amazon Canada to donate to a fashion-related charity of their choice.

Hazel J. Edmonds

The author Hazel J. Edmonds