Fashion brand

All-Filipino fashion accessories brand celebrates 25 years of style


A household name in local fashion accessories, Secosana bags have been a part of every Filipina’s life. From the first day of class to the weekend gimmicks and that long-awaited prom night; from their first job interview to their well-deserved promotion; and even as a first-time mom, the brand has been a trusted companion to many Philippine milestones.

It was in 1996 that a brand began its journey to become one of the country’s leading fashion brands for bags, which prides itself on encouraging and empowering women to “express their own style and project their passion. for fashion “.

As Bea Secosana, vice president of sales and marketing for the brand, said, “Secosana, as a brand, is classic and enduring. The brand continues to be always linked to women with sophisticated and chic tastes in the world. fashion at all ages. “

Faithful celebrity Bea Alonzo models a piece from the brand’s Silver Anniversary Collection, which incorporates the features needed amid the ongoing pandemic.

“We are really proud that, as we celebrate our 25th anniversary in the market, [our brand] has managed to combine timeless designs with good value for money, making it the go-to bag in today’s demanding market. “

This year, as the Filipino success story moves forward to meet the changing tastes of Filipinos, and of course the changing lifestyles in the aftermath of the global pandemic, it remains true to its commitment to deliver trending, relevant, quality and attractive. prize-collections with its 25th year collector’s items. These reflect the chic and trendy style the brand is known for, while being made special with today’s needs in mind.

As such, each bag in the Anniversary Collection comes with a complimentary alcohol holder, matching face mask, and clear bag guard that serves as protection while showcasing the on-trend design of the piece.

“All of these features are really in line with our theme going forward, ‘New Normal, New You’,” said the senior executive again.

“This collection reflects the very essence of the Secosana brand today – relating to the lifestyle of our dear Filipino consumers, proudly made in the Philippines that is both fashionable and functional; economical, and most importantly exudes a freshness and a sense of style that endures.

“Our campaign hashtags #OwnTheNew, # SecosanaAt25 and #ForeverSecosana really epitomize our place in the hearts of Filipino customers, as well as our commitment to always be there to celebrate their milestones as they continue to celebrate with ours,” a- she concluded.

To learn more about the 25th anniversary collection, log on to


Tags : fashion brands
Hazel J. Edmonds

The author Hazel J. Edmonds

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