Albanian fashion designer Nensi Dojaka won the prestigious LVMD Award for Young Designers in its 8th edition.
The jury selected Dojaka from a shortlist of nine finalists. The 28-year-old who now lives in London will receive a scholarship of 300,000 euros and a one-year mentoring program from a dedicated LMVH team that will cover many areas.
LVMH, otherwise known as Moët Hennessy Louis Vuitton, is a French international company specializing in luxury goods. They also manage Christian Dior, Givenchy, Marc Jacobs, Céline, Bulgari, Tiffany & Co and Stella McCartney.
Each year, the LVMH Prize rewards young fashion designers “passionate about creativity”. Selected for their talent and “extraordinary creativity”, he hopes to allow the emergence of a new generation of fashion designers.
This year, Djoaka was shortlisted along with eight other people. They come from New York, Paris, London, China, Colombia and South Africa. This is the first time that an Albanian has been selected as a finalist in the competition. she was announced as a winner this week.
“This promotion of nine finalists is a wonderful snapshot of fashion today and tomorrow. These young designers are all talented, of course, but also committed and realistic. During this semi final, each one showed in their own way a very personal and successful creative universe ”, Delphine Arnault, executive vice-president of Louis Vuitton and founder of the LVMH Prize, Vogue said.
Dojaka left Tirana at the age of 16 to go to school in London. Her clothes are inspired by the 90s and include transparent, minimalist, simple and somewhat risky designs that could be taken from a fashion magazine of the 90s.
Her name became known internationally after model Bella Hadid wore some of her designs to the VMAs in 2020. She subsequently appeared in Vogue.
Since the event, Dojak has caused a sensation in Albania, as her fellow citizens are understandably proud that she represents Albanian talent on an international scale.
“I am happy to bring some pride to my small country which has many talented people and I think it needs a boost and support.”