Fashion brand

A fashion brand revolutionizing online shopping with live shows

Since online shopping has become more mainstream thanks to the 2020 lockdown, many shopping sites have had to incorporate social media marketing to acquire more users. This has been evident in brands like Shien and how they use influencer marketing to drive traffic and generate demand for their products.

This African e-commerce site takes a different approach by providing a platform for micro-influencers to showcase their style, influence on fashion brands and earn money. For online shoppers, it’s an opportunity to discover their style and see its representation through live online broadcasts.

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In this article, we will review MAKA, its features and how you can also sign up for it. Keep reading to learn more.

MAKA App Features

MAKA is a community commerce platform for fashion and beauty. Their goal is to allow everyone to discover their style, to feel represented and to perfectly express their uniqueness through fashion.

At the moment, MAKA only has three main features: online shopping, live videos and creator community.

1. Online shopping

Like most eCommerce sites, MAKA hosts a range of clothing from several partner brands. So you can choose to browse or search for a specific product. Although all products are measured in UK sizing, there is a guide to help you determine your exact size. You can see that here.

There are also reviews to help you make an informed decision. Similar to Aliexpress, you may see user-generated photos that are real images from verified buyers. If you decide to make a purchase, you can pay by card, bank transfer, direct debit or USSD. Once you have completed your order, you will receive your package directly at your doorstep.

At the time of this article, they only offer delivery anywhere in Nigeria.

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2. Live Videos

MAKA creators often schedule live shows where they try out the actual products listed on the app. The goal is to share their style and help their viewers find creative ways to wear an item. Think of it as a custom track but with more diversity. Since there are designers in different shapes and sizes, shoppers can find one that represents their style and size.

You can also purchase a product while watching a live broadcast. Once the creator reviews a product, simply tap the small icon to your right or the product image at the bottom of the screen to add it to your cart. After the show, you can then finalize your order. You can of course always rewatch a session once it is over.

Since the app is still in beta, MAKA is always improving the overall experience. That’s why to watch live broadcasts, you need to create an account. This ensures that you can easily add items to your bag, ask the creator questions, or interact with other viewers in the comments.

How to open a MAKA account

To start shopping on MAKA or participate in a live stream, simply;

  • To download the mobile application available on Google Play or the App Store
  • Create an account and select your purchase preference
  • At the bottom of your screen, you will see the navigation bar
  • You have access to a ‘For you‘page and a’Tendency‘ where you can discover the creators on Maka
  • There is also a section for shop by multiple categories
  • And one look section where you can Register for upcoming shows from your favorite creators

3. The community of MAKA creators

MAKA’s community is made up of designers who consider themselves trendsetters and hope to inspire others to choose products that match their style. So if you like to dress up and don’t mind being on camera, this is your chance to leverage your network. As a designer on MAKA, you can choose your style and have fun while you work. There are no rigid rules that bind you to terms. Show your style and work when you want.


Start by signing up to join the community of creators. Once you join the network, you can schedule as many live shows as you want to host. You earn money every time you go to live. It is also an opportunity to discover new brands and earn loyalty points that can lower your purchase prices on MAKA.

How to become a creator on MAKA

To join the community of creators on MAKA, you can either apply through the app or send an email here.

Hazel J. Edmonds

The author Hazel J. Edmonds