Fashion designer

A Complete Guide to Afterpay Australian Fashion Week

Afterpay Australian Fashion Week is here, and you’re invited.

Previously an affair reserved for the industry elite, After Australian Fashion Week (AAFW) opens to the public in 2022 with its new offering, AAFW: the experience.

Typically, Australian Fashion Week gives the general public a glimpse of its magic only on weekends, rarely on weekdays. But this year, AAFW announced it had a week of consumer-accessible, industry-exclusive events, which means you too can join in the fun.

Check out other up-and-coming local designers in our Fashion section.

AAFW: The Experience will feature an array of Australian designers including Dyspnea, First Nations Fashion and Design (FNFD), Karla Spetic, Hansen & Gretel, St. Agni and a showcase of AAFW’s Next Gen winners. Check out our guide to the 2022 program, which runs May 9-13, below.


Terry Vinson, 12 p.m.

Powered by Shopify, In conversation with… is a series of intimate discussions with some of Australia’s most esteemed fashion designers. Skin Synergy Founder Terri Vinson is about to chat with quite gritty founder and editor, Eleanor Pendleton, on how she engineered her success. Get tickets here.

Empowering Voices: Cultural Impact of Fashion on Representation and Inclusion, 4:30 p.m.

Part of The discussions series, this panel will explore representation and inclusion and uncover how fashion has sparked broader cultural change. It will feature the editor of Indoor retail, Jo-Anne Hui-Miller, artist and designer Jordan Gogos, Adaptive Clothing founder Jessie Sadler, designer and entrepreneur Liandra Gaykamangu and hairstylist Laura Mazikana. Get tickets here.

Beak & Bridge, 8 p.m.

After a two-year hiatus, Bec and Bridge will return to AAFW to celebrate its 21st anniversary. The cult brand will showcase its Resort 22/23 collection on opening night, first to the industry at 7 p.m. and then again to the public at 8 p.m. Get tickets here.


Anna Quan, 12 p.m.

As part of his In conversation with… series, Anna Hoang, the founder of contemporary womenswear brand Anna Quan, will break down her experience during the pandemic and how she harnesses nostalgia in her designs. Get tickets here.

St. Agni, 3 p.m.

After making his AAFW debut in 2021, St Agni returns to the catwalk to deliver an exclusive look to his Resort ’23 collection. Known for its high-end ready-to-wear pieces, you can expect a high take for its fashion week again. Get tickets here.

Digital Mode: The New Frontier, 6 p.m.

Part of The discussions series, this panel will break down all things metaverse, with NFTs and augmented reality on the agenda. It will include popsugar publisher Amanda Bardas, Injury Founder and Creative Director Eugene Leung, Games Producer Caitlin Lomax and BTC Markets Crypto Exchange CEO Caroline Bowler. Get tickets here.

Mariam Seddiq, 7 p.m.

The eponymous Sydney-based brand Mariam Seddiq is set to present its Resort ’23 collection on the catwalk. Mariam’s designs pay homage to her cultural experiences and architectural structures. Get tickets here.

Indigenous Fashion Projects, 8 p.m.

Indigenous Fashion Projects (IFP) will return to the catwalk, launching collections from six of Australia’s leading First Nations designers to close the second day of the event. The show, presented by Afterpay and supported by David Jones, features an exclusive performance by Jessica Mauboy and artistic contributions by First Nations artist Wayne Quilliam. Get tickets here.


Ngali, By Denni Francisco, 12 p.m.

As part of his In conversation with… series, Wiradjuri designer Denni Francisco will meet with Yatu Widders Hunt to discuss his brand Ngali and more broadly Indigenous fashion. Get tickets here.

Daniel Avakian, 12:30 p.m.

Known for its flair for couture and contemporary design, Daniel Avakian’s eponymous label will debut its Resort ’23 collection on the AAFW catwalk. Get tickets here.

Karla Špetic, 3 p.m.

AAFW will feature Karla Špetić’s Resort ’23 collection on the 2022 catwalk. Since its debut in 2008, her eponymous label has been praised for its tailored luxury apparel that draws inspiration from both masculine and feminine design. Get tickets here.

Head to head with Bianca Spender, 4 p.m.

Designer Bianca Spender will meet with Porsche Cars Australia CEO and Managing Director, Daniel Schmollinger, and Caitlin Judd and Anna Mackenzie of Lady-Brains to share her journey and process as an industry-leading designer. Get tickets here.

First Nations Fashion and Design: Yours, Mine and Ours, 6 p.m.

Part of The discussions series, this panel is intended to explore the growing representation of Indigenous designers and the narrative of connection to country through textiles. With Agnt-Blak Co-CEO Bianca Hunt and Torres Strait Island Regional Council Mayor Phillemon Mosby, among others. Get tickets here.

Sass & Bide, 7 p.m.

After a five-year hiatus, Sass & Bide is set to return to the AAFW program. The midweek show will feature the iconic brand’s latest Resort ’23 collection. This year marks the brand’s 15th appearance at Fashion Week. Get tickets here.

The Future of Fashion from Afterpay, 8 p.m.

To wrap up a busy day at AAFW, Afterpay will host an exhibition featuring over 13 of Australia’s most esteemed designers. The stacked line-up includes Manning Cartell, Blanca, Oroton, Afends, Salt Murphy and PE Nation. Showcasing a fusion of technology, entertainment, and fashion, AAFW even signaled that a surprise performance might be on the cards. Get tickets here.


Adapted Clothing Collective, 10 a.m.

Just one year after its inception, Adaptive Clothing Collective will make its debut on the AAFW catwalk. The Adaptive Clothing Collective is a membership organization that seeks to represent emerging Australian designers and labels who place inclusivity and innovation at the forefront of their work. Get tickets here.

Bassike, 12 p.m.

As a member of In conversation with… series, Bassike founders Deborah Sams and Mary Lou Ryan sit down to dissect their brand and the importance of sustainability. Get tickets here.

The sustainable business journey, 4 p.m.

Part of The Talks series, this panel will unpack the adoption of environmentally responsible business practices and their impact. Featuring the fashion editor of the Australian Financial Review, Lauren Sams and Australian Fashion Council CEO Leila Naja Hibri, among others. Get tickets here.

Back of the house, 6 p.m.

Part of The discussions series, this panel provides a behind-the-scenes look at the world’s biggest fashion shows. With consultant for QG, Grant Pearce, Senior Vice President and Managing Director of IMG Focus, Dominic Kaffka, and many more. Get tickets here.

Dyspnea, 7 p.m.

Perth-based brand Dyspnea is set to showcase its Resort ’23 collection to consumers at this year’s AAFW show. Created in 2013, by best friends Jameen and Rachel, the brand describes itself as “clothing with enough fluff, glitter, silk and sass to give anyone a migraine”. Get tickets here.

Hansen & Gretel, 8 p.m.

Capping off the penultimate day of AAFW shows, Hansen & Gretel will grace the catwalk with their latest collection. As a bonus, Australian artist George Maple will perform live. Get tickets here.


Next-Gen, 10 a.m.

Opening the last day of AAFW, the Next Gen show is scheduled for the early morning. The presentation serves to highlight the work of the four winners of AAFW’s Next Gen program. Since its inception in 1996, Next Gen has helped launch the careers of Camilla and Marc, Sass and Bide and Gorman, among others. Get tickets here.

Michael Lo Sordo and Alyce Tran, 12 p.m.

As a member of In conversation with… series, designer Michael Lo Sordo and entrepreneur Alyce Tran will explore fashion partnerships and how to build a brand. Get tickets here.

Generation: Nxt, 4:30 p.m.

Part of The discussions series, this panel will be moderated by Parlor X Director Eva Galambos and will feature the four 2022 winners of AAFW’s emerging creator program, Next Gen. After their runway show earlier on Friday, the winners will sit down to share their journey as up-and-coming designers during the pandemic. Get tickets here.

First Nations Fashion and Design, 7 p.m.

Sending the week-long event, the FNFD returns after a triumphant debut in 2021. This year’s parade is produced, styled, modeled and managed by an all-Indigenous team. And in a first Fashion Week, a party kicks off on the runway immediately after the show, bringing AAFW to its official close. Get tickets here.

To view the full program, go to here.

Hazel J. Edmonds

The author Hazel J. Edmonds