Fashion brand

7-Eleven Continues Brainfreeze Season With Snack-Inspired Fashion Collabs

IRVING, TX, July 26, 2022 /PRNewswire/ — To keep fans feeling hot and cool this Brain Freeze Season™, 7-Eleven, Inc. launches unexpected and exclusive collaborations with fan-favorite snack and drink brands to bring wardrobes to an ELEVEN. Customers who purchase products participating in 7Eleven®, Speedway® Where Stripes® stores can win bespoke apparel and accessories inspired by the snacks they know and love.

Are you looking for a unique companion? Sneakerheads are in for a treat as a few lucky customers will win a personalized pair of adorable (and unique!) kicks, including:

  • Slurpee® x What the Fanta: Conceived by Jake Danklefs by Dank & Co.these trainers are adorned with Slurpee drink branding and shapes that mimic splashing water.
  • 7-Eleven x Dunkaroos™: Nostalgic for the 90s? These kicks, designed by partner creative agency Select and hand painted by Tyler Wallachfeature Fred, the brand’s iconic frozen drink mascot, surrounded by confetti-like designs.
  • shoe surgeon x Reese: These shoes are as irresistible as the candy itself – with orange mesh panels, chocolate colored sides and a peanut butter colored ankle panel with a button pocket.

Do you care more about the “fit?” Customers also have a chance to win a show inspired by break dancing Red Bull BC One capsule featuring Fred, complete with hoodie, drawstring backpack and hat to keep fans dancing all summer long. Or, add a little spice with the Flamin’Hot x Braille Collectionincluding a crew neck sweatshirt, hat, skateboard and shoes with flame print laces.

“Brainfreeze Season is our opportunity to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion,” said Marissa Jarratt, Executive Vice President and Chief Marketing Officer of 7-Eleven. “We know our customers are always on the cutting edge of culture and style, and are looking for ways to connect even more closely with the brands they love – so what better way to reward our loyal fans than with these one-of-a-kind pieces. drawings?”

For a chance to win, 7‑Eleven, Speedway or Stripes customers must purchase certain items through the 7Rewards® and Quick Rewards® loyalty programs or via 7NOW® delivery. Participating products include Big Gulp® fountain drinks, Slurped drinks, Red Bull, Fanta, Reese’s, Dunkaroos, all Doritos, Ruffles and Cheetos varieties, and more. Even better, when customers purchase the featured product on their 7-Eleven and Speedway app each week, they earn double entries for a double chance to win*.

For more details on how fashionistas can pull off the hottest looks of the season, visit or download the 7-Eleven and Speedway apps from the App Store or Google Play, or by visiting Where

*NO PURCHASE NECESSARY TO ENTER OR WIN. Begin 05/25/22 at 00:00:01 CT & ends 09/06/22 at 23:00:00 CT. Open to legal residents of the United States physically residing in the 50 United States or DC ages 13 and older (minors must have parental consent to participate). Odds of winning depend on the number of eligible entries. Sponsor: 7-Eleven, Inc. For complete rules, free and other methods of entry, complete prize details and restrictions, see the official rules at

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience retail industry. Situated at Irving, TX7-Eleven operates, franchises and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo’s Taco Company® and Raise the Roost® Chicken and Cookies Locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded to premium sandwiches, salads, sides, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private label products under the 7-Select™ brand, including healthy options, decadent treats and everyday favorites at an exceptional value. Customers can earn and redeem points on various items at stores nationwide through its 7Rewards® loyalty program with over 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services. Learn more online at

SOURCE 7-Eleven, Inc.

Hazel J. Edmonds

The author Hazel J. Edmonds